MPB | FUJI X WEEKLY

Selling and Trading my Unwanted Gear

Posted on December 17, 2024 by Ritchie Roesch

Over the years I have accumulated quite a collection of photography gear. I have cameras and lenses that I rarely—if ever—use. They’re on my shelf collecting dust, or packed away in a box. I’ve been meaning to get rid of some of these items, but I just never seem to get around to it.

The number one reason why I hold onto my old, unused gear is not because I want to keep it, but because I dislike the process of selling. Over the years I have used sites like Craigslist, eBay, Facebook Marketplace, and even Instagram Stories to sell my stuff, but it has rarely been an easy and smooth process. I’ve been ghosted more times than I can count, and even scammed a couple of times. It’s such a headache!

I want to be transparent upfront: MPB is the sponsor of this article. If you don’t know it yet, they are the largest global platform to buy, sell and trade used photo and video gear—each piece checked by hand before being MPB Approved. MPB asked me to create a series of articles sharing my honest opinion about using gear loaned from their platform (you can find the links at the bottom of this article).

A couple of weeks back, they asked me about testing the selling and trading process for myself—and since I’d been putting off selling my old gear to raise funds for a camera I had my eye on, I jumped at the suggestion to try (fingers crossed) an easier way. It is important to note that they didn’t give me any special treatment or pricing. So while I have purchased from MPB a couple of times in the past, this article is about my experience going through the sell and trade process as a normal customer for the first time. Free, fast, and fair is how they describe their instant quote process, so let’s put that to the test.

I had three items that I no longer needed: My Fujifilm X-M1, Fujinon 100-400mm lens, and Canon EOS 5DS R. For the X-M1, I wanted to trade for a Fujinon TCL-X100 II Conversion Lens, which MPB had loaned to me back in October. For the zoom lens and Canon DSLR, I wanted cash. I did this in two separate transactions—one trade, and one sell.

How to sell with MPB

When you visit the MPB platform, you are presented with a path choice: “Shop” or “Sell/Trade”. When you click “Sell/Trade”, you are prompted to provide information about the gear you’re looking to sell—what exactly is it, and what is the condition it’s in (there’s even a quick guide if you’re not sure how). After that, you just select “Get Instant Quote”, provide some basic information (name, email, and optionally your phone number), and MPB presents you with a tentative offer. All quick, easy, and painless.

For my Fujifilm X-M1, since I was planning to trade, I added the TCL-X100 II lens to the Buying category, selected my desired cosmetic condition, and chose the specific one that I wanted to trade for. When I clicked “Get Instant Quote”, I was presented with a price for the X-M1 that was well above what I had anticipated being offered—I didn’t expect so much! I added some batteries and accessories to the trade, and still had ample cash leftover. The next step was to box up the camera, and ship it for free via FedEx. I should note that trading gear doesn’t increase or decrease the price of whatever you are buying or selling.

A few days later I received an email from MPB that my item was received. The next day another email came stating that my item had been inspected, and my quote updated. They reduced the amount they wanted to pay for it by a little and I could either accept or reject it. I had the option to reject the offer and get my gear returned for free if I wasn’t happy, but I accepted. It was still more than I had anticipated, and there was still cash leftover after the trade. I provided MPB with banking info, and two days later I was paid. Just yesterday, the TCL-X100 II, batteries, and accessories arrived in the mail, and I couldn’t be happier with the whole process.

Next, I went through the same process to sell my Fujinon 100-400mm lens and Canon 5DS R camera; however, the quote for these two items were both less than I had hoped for. I needed them gone fast, so I decided to send them in anyway. When MPB reviewed the lens and camera, they once again adjusted the quote, this time significantly increasing the value of the Canon DSLR. It was still less than I would have liked to have sold them for, but the overall increase made me feel a little better about it. I later learned they use MPB Re.Value—the world’s leading proprietary dynamic pricing engine for used camera gear with millions of data points—to provide real-time prices for buyers and sellers.

I was curious how much of a markup MPB would give my items (after all, they’ve got to earn a profit), so I found them on their website. The X-M1 has a markup of $149, which seems quite reasonable. The Fujinon 100-400mm has a markup of $339, and the Canon EOS 5DS R has a markup of $333, which leans in their favor. You could say that I left money on the table, had I sold these items myself instead of using MPB, but that’s assuming I would have been able to sell them for that price, and that I wouldn’t have had to pay shipping and other fees. Add to that the time and hassle of doing it, plus the risk of being scammed or worse, and I would say that selling to MPB was undoubtedly preferable.

After selling gear through MPB for the first time, I’ve learned that it’s a quick, easy, and painless process. While I would have liked to have received a little more for two of the three items that I sold, overall I am pleased with the outcome, and I will certainly use MPB again in the future.

Your Gift Guide for Affordable Fujifilm Gear

Posted on November 29, 2024 by Ritchie Roesch

It’s the holiday season, and Christmas is right around the corner. Maybe you want to give a gift to your photographer friend or family member something that they will absolutely love. Perhaps your spouse, child, grandchild, or niece/nephew is interested in following in your footsteps, and are hoping to find their first “real” camera under the tree. If you are shopping for a fellow photographer or budding photographer, I’ve got some gift ideas for you!

For my 40th birthday, my wife got me a Fujifilm X100V, which was such an incredible gift! For her 40th birthday, I gave her a Fujifilm X-T4. While those were certainly wonderful presents, they were very unusual for us, as we don’t typically spend anywhere near that much for birthdays and Christmas, and probably a lot of you reading this don’t either. There are tons of great more affordable options and it’s easy to get overwhelmed, so for this article I’m going to narrow the premise, which hopefully will provide some of you with a little better clarity.

First off, I’m assuming that you don’t have a small fortune to spend, and so you don’t mind buying used gear, which is more affordable, and perhaps a bit more practical as a gift. MPB, the sponsor of this article (where all my suggested gift ideas can be purchased from), is the largest global platform where you can buy, sell, or trade used photo and video gear—each piece checked by hand before being MPB Approved. If you’re thinking about upgrading or gifting gear this holiday season, embracing used is a great way to keep costs down without compromising on quality. Secondly, this website is Fujifilm-centric, so all of my suggestions will be related to that brand of gear.

Let’s jump right in!

Fujifilm X-T1 — Best learning camera

For someone who wants their first “real” camera to learn photography on, the Fujifilm X-T1 is my top recommendation. First, it has manual tactile controls to learn the principles of photography with (such as the exposure triangle). Second, while it is “old” for digital technology (released in 2014, a full decade ago), it is still very capable. This was Fujifilm’s flagship model when it was introduced, and 10 years later it holds up pretty well. Interestingly, in 2021, Antonio Faccilongo won the World Press Photo Story of the Year with a photograph captured with this model. Third, the X-T1 is quite affordable, and can be purchased for less than $500. You will need a lens to go with it, and my top recommendation is the Fujinon 35mm f/2, which can be had for less than $300 used. Depending on the exact copies you pick, you can get a camera and lens combo for under $800, and even under $700 if you don’t mind a few scuffs.

Fujifilm X-S10 — Affordable hybrid for videography

While many cameras are great for photography, some don’t excel at both stills and video. My top recommendation for an affordable hybrid—a camera that’s good for both stills and video—is the Fujifilm X-S10, which has in-body-image-stabilization (IBIS), an important feature for videography. If you are buying for someone who has shown an interest in creating TikTok or YouTube videos, you’ll want to strongly consider the X-S10. It can be had for under $900, which makes it the most expensive camera in this list; however, I think it pairs well with the Fujinon 15-45mm f/3.5-5.6, which is one of the more affordable lenses at about $150.

Fujifilm X-A2 – Most affordable camera

I get asked somewhat frequently what is the cheapest way to get into Fujifilm, usually from those wanting to buy a camera for their child or grandchild. Is it possible to do so under $500? Well, it is possible, but just barely. The Fujifilm X-A2 can be had for under $350, and the Fujinon 15-45mm f/3.5-5.6 is about $150, which brings you in right around $500. The X-A line was Fujifilm’s most budget-friendly series. The X-A2 was released in 2015 and is approaching 10 years old; however, it is still surprisingly capable, with similar technical stats as the Fujifilm X-T1.

Fujifilm X30 — Fun for the one who has everything

For the photographer who has it all, the Fujifilm X30 is a fun little camera! There’s a pretty good chance that the photographer you are shopping for doesn’t have this model. It’s older, and doesn’t have particularly impressive stats, but what it lacks technically it more than makes up for in pure joy. Nobody is going to make a career out of this camera, but for fun snapshots that have a ton of character, the X30 is one to take a close look at. It’s not necessarily cheap at around $700, but at least you don’t have to buy a lens for it, since it is a fixed-lens camera.

Fujinon WCL-X100 II & TCL-X100 II — Conversion lenses for X100-series cameras

If the photographer you are buying for already owns a Fujifilm X100-series camera, like the X100VI, X100V, and X100F, a great addition are the two conversion lenses: WCL-X100 II and TCL-X100 II. These two lenses add versatility to any X100-series camera, and are especially great for travel photography. They’re not terribly expensive, either: the WCL-X100 II is about $200, while the TCL-X100 II is about $230. Choose one, or choose both. If it’s just one, I would give first consideration to the WCL-X100 II.

If you are searching for a holiday gift for the photographer or budding photographer in your life, I hope that this list provided you with some clarity. I always enjoy receiving camera-related clothes and coffee mugs and things like that as gifts, but if you really want to give a camera or lens, those do cost a lot of money, and I think that this list has some excellent suggestions; however, feel free to browse MPB’s current inventory, as you just never know what you might find.

Traveling Light with the Fujifilm X100VI + WCL-X100 II & TCL-X100 II Conversion Lenses

Posted on October 30, 2024 by Ritchie Roesch

The Fujifilm X100VI—the most in-demand camera of 2024—has a fixed 23mm (35mm full-frame equivalent) f/2 lens. It’s not an interchangeable-lens camera, which limits its versatility; however, Fujifilm has provided a couple of options to increase its flexibility. First is the built-in Digital Teleconverter, which is a zoom-by-cropping. Second, Fujifilm offers two conversion lenses—a wide-angle and telephoto—that screw onto the end of the fixed-lens. We’ll talk a bit about both of these solutions in this article, but mostly we’ll focus on the two conversion lenses. Specifically, I will answer this question: is the Fujifilm X100VI combined with the WCL-X100 II and TCL-X100 II conversion lenses a practical small kit for travel photography?

MPB is the sponsor of this article. They loaned me a Fujinon WCL-X100 II Wide Conversion Lens and Fujinon TCL-X100 II Tele Conversion Lens to try out for a couple of weeks. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their platform—you can learn more about MPB here. Thank you, MPB, for making this article possible!

One thing that I love about the Fujifilm X100VI is its compactness. The camera is small enough to fit into a large pocket, and its lightweight enough to carry around all day without being burdensome. The photographs that the X100VI produces straight-out-of-camera are incredible, and can be very film-like. I’ve said many times that this is my desert-island camera—if I could only ever have one for the rest of my life, it would be the X100VI. But, the fixed-focal-length lens is somewhat limiting, so I often suggest that it pairs well with an interchangeable-lens body. I will always bring the X100VI along with me when I travel, but I will almost always have another camera, too.

The Digital Teleconverter helps to make the X100VI more versatile. The 50mm (full-frame equivalent) Digital Teleconverter produces a very usable 20mp image, while the 70mm (full-frame equivalent) Digital Teleconverter produces a much less usable (but still usable for social media) 10mp image. I use the 50mm option somewhat regularly and don’t think twice about it, but I rarely use the 70mm Digital Teleconverter because it is more for emergency-use-only. This does add some versatility, but only a little.

By screwing one of the two conversion lenses—WCL-X100 II and TCL-X100 II—onto the end of the fixed-lens (where the filter adapter attaches), you essentially turn the X100VI (and the older X100 series models, too) into an interchangeable-lens camera. The WCL-X100 II has 0.8x magnification, turning the 23mm lens into 18mm (28mm full-frame equivalent). The TCL-X100 II has 1.4x magnification, turning the 23mm lens into 50mm (full-frame equivalent). Interestingly, there is actually a small focal-length difference between the TCL-X100 II and the Digital Teleconverter, despite that they are both supposedly 50mm equivalent—the TCL-X100 II is actually slightly more telephoto than using the 50mm Digital Teleconverter. I didn’t notice any reduction in image quality when using either conversion lens (amazing!); however, the distortion can do some weird things, which you are likely to only notice when photographing brick or tile walls.

Probably the largest drawback to the two conversion lenses is that they add noticeable size and weight to the camera. The WCL-X100 II is 1.5″ (long) x 2.2″ (diameter), and weighs 0.33 pounds, which isn’t terrible. The TCL-X100 II is a little larger and heavier: 1.8″ (long) x 2.8″ (diameter), and weighs 0.39 pounds. While the WCL-X100 II is a little less inconvenient to have attached, I personally liked the TCL-X100 II a little more. I feel like the conversion lenses contradict the camera’s philosophy (one-camera-one-lens; small/lightweight) to a degree, but at the same time, they do make for an extremely small and lightweight kit. I carried both conversion lenses and the X100VI in a Peak Design Sling, which was an amazingly compact kit for travel!

*Fujifilm X100VI + WCL-X100 II (28mm full-frame equivalent)*

*Fujifilm X100VI (35mm full-frame equivalent)*

*Fujifilm X100VI + WCL-X100 II + Digital Teleconverter (40mm full-frame equivalent)*

*Fujifilm X100VI + Digital Teleconverter (50mm full-frame equivalent)*

*Fujifilm X100VI + TCL-X100 II (50mm full-frame equivalent)*

*Fujifilm X100VI + TCL-X100 II + Digital Teleconverter (70mm full-frame equivalent)*

You can combine the Digital Teleconverter with the conversion lenses to increase the versatility even further, achieving 28mm, 35mm, 40mm, 50mm, and 70mm (full-frame equivalent) focal-lengths without resorting to the 10mp crop. I didn’t find the Digital Teleconverter combined with the WCL-X100 II lens particularly useful, personally; however, I did utilize the Digital Teleconverter a handful of times with the TCL-X100 II lens. I think it would be interesting if Fujifilm offered a 0.7x magnification (24mm full-frame equivalent) WCL option and a 2x magnification (70mm full-frame equivalent) TCL option in addition to the two they already have—I think this four lens (plus the 23mm fixed lens) kit would be extremely compelling for travel photography, if it were available.

I was invited to be a part of Fujifilm’s Create With Us event in Austin, Texas, last month. It was such a great time, and it was wonderful to meet many of you in-person. The only camera that I brought along with me was my Fujifilm X100VI, plus I had the WCL-X100 II and TCL-X100 II conversion lenses. I left the interchangeable-lens models at home. It was so nice to have a compact three lens kit—which stretched into a faux four lens kit utilizing the Digital Teleconverter—that all fit into a small sling bag. When you travel, oftentimes less is more, as space is a premium.

*Fujifilm X100VI + PRO Negative 160C Recipe*

It was good to have three lens options available: the fixed lens (23mm), WCL-X100 II (18mm), and TCL-X100 II (32mm). There were definitely times when each came in handy. While the WCL-X100 II was a little less detrimental to the X100VI experience than the TCL-X100 II, I found myself using the TCL-X100 II more. I don’t know that either of the two are essential. For the most part, one can take a couple steps backwards instead of using WCL-X100 II, and one can take a few steps forward (or utilize the Digital Teleconverter) instead of using the TCL-X100 II. Obviously that’s not always practical (or the same result), so having the conversion lenses available was appreciated.

I think the conversion lenses are an interesting concept. Having used them on this one trip, I was left both impressed and confused simultaneously. I utilized them a lot more than I think I would have if I had not been testing them out for this article. If someday I did buy them, they’d likely only get occasional use; however, for those occasions when they do come in handy, it’s great to have them available, as they’re pretty darn good. More than anything, I think if you’re a bit nervous to pack light for fear that you’ll miss out due to not having the “right” lenses available, the two conversion lenses will give you a bit more confidence. Even if they’re largely left unused in your sling, it’s probably still better than lugging around a bigger and heavier bag with a larger body and a couple lenses to go with it. In that sense, the two conversion lenses are completely worthwhile accessories to go along with your X100VI camera.

*Fujifilm X100VI + *Kodak T-Max 100 Soft Tone* Recipe*

*Fujifilm X100VI + *Kodak T-Max 100 Hard Tone* Recipe*

*Fujifilm X100VI + TCL-X100 II + *Kodak T-Max 100 Hard Tone* Recipe*

*Fujifilm X100VI + TCL-X100 II + Velvia Film Recipe*

*Fujifilm X100VI + Fujicolor Blue Recipe*

*Fujifilm X100VI + TCL-X100 II + Kodak Portra 400 v2 Recipe*

*Fujifilm X100VI + WCL-X100 II + Fujicolor Blue Recipe*

*Fujifilm X100VI + TCL-X100 II + Digital Teleconverter + Fujicolor Blue Recipe*

*Fujifilm X100VI + TCL-X100 II + Fujicolor Blue Recipe*

*Fujifilm X100VI + WCL-X100 II + Kodak Portra 400 v2 Recipe*

*Fujifilm X100VI + WCL-X100 II + 1976 Kodak Recipe*

*Fujifilm X100VI + TCL-X100 II + Nostalgic Film Recipe*

*Fujifilm X100VI + WCL-X100 II + Eterna Summer Recipe*

*Fujifilm X100VI + Eterna Summer Recipe*

*Fujifilm X100VI + TCL-X100 II + Nostalgic Americana Recipe*

*Fujifilm X100VI + TCL-X100 II + Kodak Tri-X 400 Recipe*

*Fujifilm X100VI + TCL-X100 II + Digital Teleconverter + Kodak Tri-X 400 Recipe*

*Fujifilm X100VI + WCL-X100 II + PRO Negative 160C Recipe*

*Fujifilm X100VI + WCL-X100 II + Nostalgic Americana Recipe*

The above photographs are all camera-made JPEGs captured using my Fujifilm X100VI, utilizing a Fujinon WCL-X100 II Wide Conversion Lens and Fujinon TCL-X100 II Tele Conversion Lens for many, while traveling to Austin, TX, last month.

Previously in this series:
Fujifilm X-Pro2 — The camera that got away (again)
Fujifilm X-T50 + Fujinon 23mm F/2 = Interchangeable-Lens Fujifilm X100VI??
Leica Q2 from the perspective of a Fujifilm photographer
Fujifilm X30 — Fujifilm’s Forgotten Retro Compact Zoom
Close Up with the Fujinon XF 30mm F/2.8 R LM WR Macro

Close Up with the Fujinon XF 30mm F/2.8 R LM WR Macro

Posted on September 23, 2024 by Ritchie Roesch

Robert Capa famously stated, “If your photos aren’t good enough, you’re not close enough.” A macro lens, which allows you to focus more closely to the subject, takes this idea to an entirely new level. You can get extremely close! The smallest of details, which might normally be overlooked, can become the subject itself.

Fujifilm has three such lenses for the X-series: Fujinon XF 80mm f/2.8 R LM OIS WR Macro, Fujinon XF 60mm f/2.4 R Macro, and Fujinon XF 30mm f/2.8 R LM WR Macro. The 80mm lens is the most premium of these, and is a must for anyone who is serious about macro photography on Fujifilm cameras. The 60mm lens isn’t technically a macro lens, as it doesn’t have 1:1 magnification, but it is near-enough to be designated as such; it is an older Fujinon model, and not as sharp or quick as the others. The 30mm lens is the latest macro offering by Fujifilm, giving close-focus capability to a very useful focal length.

MPB is the sponsor of this article. They loaned me a Fujinon XF 30mm f/2.8 R LM WR Macro lens to try out for a couple of weeks. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their platform—you can learn more about MPB here. Thank you, MPB, for making this article possible!

Normally, macro lenses are telephoto, such as the Fujinon 80mm f/2.8, because otherwise the lens might get too close and disturb the subject—either by scaring the subject away (if it’s an insect or animal) or by casting a shadow on it. The 30mm focal length is 45mm full-frame-equivalent on Fujifilm X-series cameras, and is a “normal” field-of-view for photography—essentially, a nifty-fifty; however, it is not the most practical choice for macro photography. In fact, you may want to remove the lens hood for up-close pictures, because it can get in the way. While I found the lens to be somewhat challenging for macro images, the fact that it doubles as a standard focal-length lens—not too dissimilar from the Fujinon 27mm f/2.8 or Fujinon 35mm f/2—means that it’s great for everyday walk-around photography. That versatility is quite intriguing.

The downside of this lens compared to the 27mm f/2.8 or 35mm f/2 is that the 30mm f/2.8 Macro is much larger (0.9″ and 1.8″ long compared to 2.75″ without the hood and 3.75″ with the hood, respectively). It is quite compact and lightweight for what it is, but if you’re looking for an everyday carry option, this isn’t quite as small as those. If macro or near-macro photography is of interest to you, this is an excellent lens to own; otherwise, you might better appreciate some of the other options.

Macro lenses are often extremely sharp because the nature of their work demands it, but the downside is that they are often slow. Not only do they typically have smaller maximum apertures, but they are almost always a bit slower to focus, since they have such a large range to cycle through. The Fujinon 30mm f/2.8 Macro is indeed very sharp and largely free of any optical flaws, and definitely lives up to the Fujinon reputation. Surprising to me, it is also quite quick to find and lock focus, which is somewhat unusual for a macro lens. From a technical point-of-view, there’s a lot to be impressed with.

For someone wanting to get into macro photography (or if you are already into macro photography, but are switching to Fujifilm from another brand), I would highly recommend starting with the Fujinon 80mm f/2.8. The Fujinon 30mm f/2.8 is an excellent complimentary option for when you need something less telephoto and/or bulky, but in my opinion it shouldn’t be your first or main macro lens. For someone who’s not really into macro photography per se, but would like to sometimes get closer to their subjects, and is also interested in a solid everyday-carry option, this lens will do the trick very well.

Getting closer to your subject to improve your photography has been common advice for over 75 years now, and I think there is just as much truth to it today as when Robert Capa first coined it in the 1940’s. Perhaps macro photography takes it more literally than Capa had intended, and certainly merely getting closer isn’t a cure-all fix to uninspired images. With that said, I do believe that lenses like the Fujinon XF 30mm f/2.8 R LM WR Macro provide the opportunity to grow as a photographer, and certainly the challenge of using it effectively will improve ones photography over time. So, yeah, if your pictures aren’t good enough, maybe it’s because you’re not close enough, and this lens will allow you to get much closer.

Photographs I captured using the Fujinon 30mm f/2.8 Macro lens on my Fujifilm X-E4:

*Fujifilm X-E4 + Fujinon 30mm f/2.8 Macro + Expired Velvia Recipe*

*Fujifilm X-E4 + Fujinon 30mm f/2.8 Macro + Astia Summer Recipe*

*Fujifilm X-E4 + Fujinon 30mm f/2.8 Macro + Classic Color Recipe*

*Fujifilm X-E4 + Fujinon 30mm f/2.8 Macro + Pacific Blues Recipe*

*Fujifilm X-E4 + Fujinon 30mm f/2.8 Macro + Fujicolor 100 Gold Recipe*

*Fujifilm X-E4 + Fujinon 30mm f/2.8 Macro + Monochrome Negative Recipe*

Up next: Traveling Light with the Fujifilm X100VI + WCL-100 II & TCL-100 II Conversion Lenses

Fujifilm X30 — Fujifilm’s Forgotten Retro Compact Zoom

Posted on August 5, 2024 by Ritchie Roesch

The Fujifilm X30 is an amazing and fun little camera. All it does is create wonderful pictures. It was quite surprising, and just blew away my expectations! I bet some of you aren’t even aware that this camera exists.

MPB is the sponsor of this article. They loaned me a Fujifilm X30 to try out for a couple of weeks. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their platform—you can learn more about MPB here. Thank you, MPB, for making this article possible!

The Fujifilm X30 is a compact fixed-lens zoom camera with a tiny 12MP X-Trans II sensor. The third iteration in the series, the X30 was already a bit dated when it was released in 2014. With its discontinuation in 2016, Fujifilm abandoned the series altogether. The camera has a 28mm-112mm full-frame-equivalent f/2-2.8 lens, so it covers a lot of focal lengths. It has pretty good close focus capabilities and even optical image stabilization. There’s a lot to like on paper, but the 2/3″ CMOS sensor is just really small, and I think it’s hard to take a camera seriously with such a tiny sensor—especially when that tech is a decade old or more. That’s all on paper, of course, and real world use is what actually matters.

Despite the tiny sensor, the Fujifilm X30 is actually a similar size (just a tad smaller) to the Fujifilm X-E4 with the Fujinon 18mm f/2 pancake. The camera is not nearly as compact as I had expected. I had anticipated the dimensions to be more similar to the Fujifilm X70—perhaps even be pocketable—but it’s actually noticeably larger. In place of the usual Shutter Dial is a PASM Dial (which was common on Fujifilm’s lower-end models at the time); otherwise, the X30 looks and functions like many other Fujifilm X-series cameras. Because of the tiny sensor, it has significantly lower high-ISO capabilities than the APS-C models—I think it’s best to keep the camera at ISO 800 and below, but I did use ISO 1600 in some low-light situations and it was ok enough.

I programmed seven Film Simulation Recipes into the camera’s C1-C7 Custom Presets: Classic Kodak Chrome, Kodachrome 64, Pro Film, Lomography Color 100, Provia Negative, CineStill 800T, and Monochrome Red. This is a good set that covers most situations. Also, because each one uses a different White Balance type, the camera will remember the White Balance Shift for each. On the older cameras, which aren’t capable of saving a WB Shift within the C1-C7 presets, the experience is much improved if each Recipe uses a different White Balance type. I used Kodachorme 64 the most, and Classic Kodak Chrome second most—at one point or another, each of the seven came in handy.

*Fujifilm X30 – Classic Kodak Chrome Recipe*

*Fujifilm X30 – Lomography Color 100 Recipe*

The pictures from this camera are amazing! They have a ton of character—I especially love the lens flare. I think the photographs are the selling point of the X30. It doesn’t have a ton of resolution, so you probably can only print up to 11″ x 14″ and not likely any larger; however, the files are plenty large enough for web and social media use, which is how most pictures are seen nowadays. I could see myself using this as an everyday-carry. Just grab it while heading out the door on ordinary outings.

Once again, a big “thank you” to MPB for loaning me a Fujifilm X30. It definitely is “outdated” in 2024, but the images that it creates are surprisingly wonderful, which makes it worthwhile to own and use. I think this could also be an excellent option for someone just learning photography. Even though the X30 is an easy to overlook model—especially since compact zooms have largely been forsaken by the industry—the retro design of this camera and especially the nostalgic photographs that it makes are easy to love.

Example photographs, all camera-made JPEGs captured on a Fujifilm X30:

Up next: Close Up with the Fujinon XF 30mm F/2.8 R LM WR Macro

BTW, in the top picture the camera is sitting on Kyle McDougall’s book An American Mile. An excellent photoessay, and great for inspiration—I highly recommend it.

Leica Q2 from the perspective of a Fujifilm photographer

Posted on July 4, 2024 by Ritchie Roesch

Leica is the camera brand that everyone desires, but few can afford. Premium is the word that best describes Leica. Crème de la crème, or perhaps Beste der Besten. If you can afford a Leica you buy a Leica, because every real photographer wants a Leica. It’s a status symbol, and it shows that you’ve arrived.

All of that is hyperbole, of course; however, there’s a good chance you’ve heard the sentiment before. An alternative yet similar statement is that Fujifilm is the poor man’s Leica. You only own a Fujifilm camera because you cannot afford a Leica model; if you could, you’d own a Leica instead.

I’ve wanted to try a Leica for some time now. The cameras are beautiful, there’s no question about it. But is it beauty over brawn? Are Leica cameras actually so good that the cost is justifiable? Would I—a long-time Fujifilm photographer—like a Leica enough to purchase one? Are Fujifilm cameras just cheap Leica knockoffs for those who cannot afford the real deal? Those are questions that I wanted to answer.

MPB is the sponsor of this article. They loaned me a Leica Q2 to try out for a couple of weeks. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their platform—you can learn more about MPB here. Thank you, MPB, for making this article possible!

For those who don’t know, the Leica Q2 is a premium compact fixed-lens 47mp full-frame camera. It is simultaneously somewhat similar to the Fujifilm X100VI, Fujifilm X-E4, and Fujifilm X70, yet significantly divergent from all of those models in several aspects. It has a 28mm f/1.7 lens that is fast and sharp. The camera was released in 2019, and discontinued last year when it was succeeded by the Q3. The original MSRP of the Q2 was $5,800; the current used price is roughly $4,500 to $3,800, depending on the condition. The specific Leica Q2 that I picked from the MPB platform was exactly as described: the camera functioned like it was brand-new; the body had only extremely minor signs of wear, which I was well aware of due to the gear-specific ‘cosmetic condition’ rating (“Excellent” in this case) displayed on the platform.

Something that I was unexpectedly impressed with was the Leica box. I know this sounds strange, but Leica is head and shoulders above the other brands when it comes to packaging. I’d pay a little more to have my Fujifilm cameras come in functional boxes similar to what the Q2 came in. Sometimes the little things can be big things.

I didn’t know a whole lot about the Leica Q2 before this project. I was quite surprised by just how minimalistic the Q2 is. In this regard it is more like the Fujifilm X-E4, which is Fujifilm’s most minimalistic model in recent years, but even more so. There are not very many buttons and controls on the body. For a camera that begs to be used fully manually, it is incomprehensibly missing an ISO dial; however, it is possible to use the unmarked knob on the top plate as an ISO dial by programming the button on top of it to activate ISO. That’s not ideal, but it is certainly better than digging through the menu. On one hand I do like the clean approach, but on the other hand I found it to be a bit too minimalistic for my liking.

There’s no doubt that the Leica Q2 is a beautifully designed camera that is solidly built. While the body is just a tad larger than the Fujifilm X100VI, the lens is significantly larger, and the whole thing is definitely heavier. It’s easy to understand why it would be compared to the X100VI, but the Q2 is a little more similar to the X-E4 (just with a fixed lens instead of interchangeable, and more ruggedly built). The Q2’s 28mm lens is roughly equivalent to 18mm on Fujifilm X cameras, so that’s where a comparison to the long-discontinued X70 comes in. Probably the closest lens in the Fujifilm lineup to that of the Q2 is the Fujinon 18mm f/1.4. Overall, I think the Leica Q2 is dissimilar enough to any Fujifilm model that it’s really apples-to-oranges, yet similar enough that the correlations are understandable.

The Leica Q2 is best when used with a RAW workflow. It’s ok for straight-out-of-camera photography, but definitely much more limited in that regard than Fujifilm. The JPEG image quality is good-but-not-great. There are five profiles—three color and two B&W—which can only be customized to a small extent. For color, Standard is somewhat reminiscent of the Provia film simulation, Vivid can be made to fairly closely resemble factory-default Velvia, and Natural is like a cross between Eterna and PRO Neg. Std. I didn’t care much for Standard, and opted for Vivid the most, and Natural a distant second. For B&W, the two profiles are quite similar to each other, and are much more reminiscent of Monochrome than Acros (on Fujifilm). The High Contrast option has stronger shadows, but is otherwise similar to the standard B&W profile; it can be hard to tell the two apart sometimes. Since I stopped editing RAW files years ago, I only used the camera-made JPEGs.

Two notable issues for using the camera for JPEG photography is that it quite obviously struggles with color banding, such as with clear blue sky, and there is some pronounced distortion from the wide-angle lens that the camera doesn’t fix for you. In some situations, simply adding faux grain might be enough to cover up the banding, but other times that won’t likely be enough. For the distortion, either you have to be ok with it, or you have to adjust it in-post, and, if you are doing that, you might as well just shoot RAW.

It was definitely fun to try out the Leica Q2. I can understand why people desire it, since the camera has a lovely retro design and a minimalism philosophy, two things that I personally appreciate. I think you have to know going into it that RAW editing is more-or-less essential. I’d love to see Fujifilm create a camera that could be more of an apples-to-apples comparison to the Q2, so that you could have a similar experience but paired with Fujifilm’s wonderful JPEG output; currently, no such camera exists.

The Leica Q2 is both beauty and brawn, but not nearly as much JPEG brawn as I had hoped for. I do find the price to be very difficult to justify; however, if it’s a camera that you really want—and you buy it used—it can probably be a worthwhile expenditure. I don’t intend to purchase one, personally, particularly since the JPEG output isn’t nearly as good as Fujifilm’s. While there are certainly some similarities between Leica and Fujifilm cameras, there are plenty of differences that produce notably divergent experiences. If the Leica Q2 experience is what you are after, you’ll just have to get the Q2.

Example photographs, all camera-made JPEGs captured with a Leica Q2:

Previously in this series:
Fujifilm X-Pro2 — The camera that got away (again)
Fujifilm X-T50 + Fujinon 23mm F/2 = Interchangeable-Lens Fujifilm X100VI??

Up next: Fujifilm X30 — Fujifilm’s Forgotten Retro Compact Zoom

Fujifilm X-T50 + Fujinon 23mm F/2 = Interchangeable-Lens Fujifilm X100VI??

Posted on June 4, 2024 by Ritchie Roesch

*Fujifilm X100VI (left) & Fujifilm X-T50 + Fujinon 23mm f/2 (right)*

I’ve seen a number of reviewers state that the new Fujifilm X-T50 is essentially an X100VI, but with interchangeable lenses—especially when combined with the Fujinon XF 23mm F/2 R WR. But is that really true? Is this camera and lens actually a good alternative to the Fujifilm X100VI? Let’s talk about it, and find out.

MPB is the sponsor of this article. They loaned me a Fujinon XF 23mm F/2 R WR to try out for a few weeks; however, they had no idea that I’d be using it with a Fujifilm X-T50. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their platform—you can learn more about MPB here. Thank you, MPB, for making this article possible!

The premise is simple: the Fujifilm X-T50 and Fujifilm X100VI share a heck-of-a-lot of technical specs, they’re similarly sized, and, when you use the Fujinon 23mm f/2 lens on the X-T50, they have seemingly identical glass. The comparison is natural. But, if we dig deeper, it’s easy to spot some differences, too. In other words, there’s enough in common to consider them quite similar, but enough divergent that they shouldn’t be thought of as alike.

First, the similarities. Both Fujifilm cameras share the same 40mp X-Trans V sensor and processor. They both have IBIS. They use the same (old) NP-W126S batteries. They have the same film simulations. Video specs are identical. The tilting rear LCD is similar. On paper, the lenses are seemingly identical when the Fujinon 23mm f/2 is paired with the X-T50. At first glance you might think that the X-T50 is indeed an interchangeable-lens X100VI.

But there are some significant differences. Most obviously, the X100VI is rangefinder-styled, while the X-T50 is SLR-styled. The X100VI has a hybrid optical/electronic viewfinder, while the X-T50 has an EVF (not optical), and with a little less resolution. The X100VI has a (nearly) silent leaf shutter and built-in ND filter. The X100VI is weather-sealed (as long as you attach a filter to the lens), while the X-T50 isn’t (note: the Fujinon XF 23mm f/2 R WR lens is, in fact, weather-resistant). The X100VI has an ISO ring around the shutter knob; the X-T50 has a Film Dial. The X-T50 with the Fujinon 23mm f/2 is slightly larger than the X100VI. The X100VI is roughly $165 cheaper than the X-T50 with the Fujinon 23mm f/2 when you buy the lens used.

While the lens permanently attached to the X100VI is seemingly identical to the Fujinon XF 23mm f/2 R WR, they are actually not the same. Quite similar? Yes. Identical? No. They each have their own character. Things like lens flare, sunstars, micro-contrast, and bokeh are slightly divergent. I cannot say which is better, especially since that is subjective; personally, I like both lenses. If I didn’t own an X100VI, the Fujinon XF 23mm f/2 R WR is one that I would definitely have. Even though the characteristic of the two lenses are different, I feel like owning both is perhaps a bit redundant, unless you just really love the 35mm full-frame-equivalent focal length.

*Dumbo Crowd* – NYC, NY – Fujifilm X-T50 + Fujinon 23mm f/2 – Reala Ace Recipe

The Fujifilm X-T50 with the 23mm lens offers a similar yet divergent experience than the X100VI, but are they “close enough” for most people? Probably, especially if you cannot find an X100VI because the demand is so high currently. Overall, the X100VI is a more premium camera, and there’s a reason why it’s historically desirable. For the Fujifilm faithful, the X-T50 combined with the Fujinon XF 23mm f/2 R WR lens is not likely a sufficient-enough substitute for the X100VI; however, for the casual buyer, it probably is, and it might even make more sense, since you can interchange the lenses.

For those on a budget, you may want to consider the Fujifilm X-T30 II, which is similar to the X-T50 (however, without IBIS, fewer megapixels, and two less film simulations), but is less expensive. The Fujifilm X-T30 II combined with a used Fujinon 23mm f/2 lens will run you roughly $350 less than an X100VI, making it an excellent bargain. Yes, the X-T50 is the “better” camera, but the X-T30 II is nearly as good for significantly less money. The X-T30 II combined with the 23mm lens is more similar to the X100V than the X100VI, but most of the comparisons still apply.

*Manhattan from Pulaski Bridge* – Fujifilm X-T50 + Fujinon 23mm f/2 – PRO Negative 160C Recipe

I had a lot of fun photographing with the Fujinon XF 23mm f/2 R WR lens attached to a Fujifilm X-T50. It’s fantastic, a very useful focal length, and a compact size. Because I own a Fujifilm X100VI, I don’t anticipate buying the lens; however, if I didn’t have an X100-series camera, the 23mm f/2 would be essential to have in my kit. Thank you, MPB, for letting me use one for awhile!

Example pictures, captured with a Fujifilm X-T50 + Fujinon XF 23mm f/2 R WR lens on a recent trip to New York City:

*Urban Dog* – Fujifilm X-T50 + Fujinon 23mm f/2 – Reala Ace Recipe

*Crochet Wall* – Fujifilm X-T50 + Fujinon 23mm f/2 – Reala Ace Recipe

*Ice Cream* – Fujifilm X-T50 + Fujinon 23mm f/2 – Nostalgic Film Recipe

*Forklift* – Fujifilm X-T50 + Fujinon 23mm f/2 – Kodachrome 64 Recipe

*Urban Reflection* – Fujifilm X-T50 + Fujinon 23mm f/2 – Kodak Tri-X 400 Recipe

*Food* – Fujifilm X-T50 + Fujinon 23mm f/2 – Reala Ace Recipe

*Headlights & Hotel Cab* – Fujifilm X-T50 + Fujinon 23mm f/2 – PRO Negative 160C Recipe

*Skyline from Newton Creek* – Fujifilm X-T50 + Fujinon 23mm f/2 – PRO Negative 160C Recipe

Example pictures, captured with a Fujifilm X100VI on a recent trip to New York City:

*Holland Tunnel* – Fujifilm X100VI – Vintage Vibes Recipe

*Bowl & Burger* – New York City, NY – Fujifilm X100VI – Vintage Vibes Recipe

*Yellow Cab* – Fujifilm X100VI – Vintage Vibes Recipe

*Psychic Bike* – Fujifilm X100VI – Kodak Portra 400 v2 Recipe

*Red* – Fujifilm X100VI – Kodak Portra 400 v2 Recipe

Up next in this series: Leica Q2 from the perspective of a Fujifilm fanatic

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Fujifilm X-Pro2 — The camera that got away (again)

Posted on May 1, 2024 by Ritchie Roesch

Back in 2018, I briefly owned a Fujifilm X-Pro2. I loved that camera! It was so much fun, and the perfect compliment to my Fujifilm X100F. To this day it remains my absolute favorite interchangeable-lens model by Fujifilm that I’ve ever purchased. Unfortunately, I had to sell it.

You see, I didn’t have a lot of money back then to spend on (what was at the time) my hobby. I’m sure that many of you can relate. I found a good deal on a used X-Pro2, but I really couldn’t afford it. Using PayPal credit, I was able to hold onto the camera for about six months, but when the interest came due, I had to let it go. I had high hopes that I could find a way to keep it, but it just didn’t work out. The day that I mailed the X-Pro2 off to its new owner was a sad one (although I’m sure it was quite happy for them). I’ve thought about that camera—and the summer of 2018 when I briefly owned it—many times since. I’ve often wondered if I’d like it just as much today as I did then.

Thankfully, the kind folks at MPB, who are fans of Fuji X Weekly and Film Simulation Recipes, provided me with the opportunity to find out. MPB is the sponsor of this article—this is the first ever sponsored post on this website, by the way—and they loaned me a Fujifilm X-Pro2 to try out for two weeks. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their website—you can learn more about MPB here. Thank you, MPB, for making this article possible!

Fujifilm released the X-Pro2 eight years ago, in 2016. It’s a rangefinder-styled 24mp APS-C mirrorless camera with a hybrid optical/electronic viewfinder. The X-Pro2, which resembles a classic film camera, is rock-solid, and feels like it could last forever, even if you tossed it around a little. In my opinion, the X-Pro series is one of the most beautifully designed camera lines of all time. The X-Pro2 was an instant classic when it was newly released, and will continue to be for many years to come.

I chose the specific Fujifilm X-Pro2 that I wanted to borrow from the MPB website the same as if I were buying it. When the box arrived in the mail, the camera was exactly as the website described. The camera functioned like it was brand-new; the body had a few minor signs of wear, which I was well aware of due to the gear-specific ‘cosmetic condition’ rating displayed on the platform. There were no surprises, and I got precisely what I was expecting to get. Did I mention that the X-Pro2 is a beautiful camera?

When I had the X-Pro2 back in 2018, I brought it along with me on some epic roadtrips. It went with me to the Black Hills in South Dakota. It traveled with me through Colorado and New Mexico, including The Great Sand Dunes and Taos. I have many great memories associated with the X-Pro2. Was how I felt more about those adventures than the camera itself? Or was the camera truly that great?

As I was removing the X-Pro2 from the box, many of those memories came flooding back. It was a great joy to hold it once again. This time, I wouldn’t be able to take it on any roadtrips. Would I feel the same without some travel experiences to go along with the camera? I wondered what I would think about the X-Pro2 all these years later—would it hold up to the test of time?

Back in 2018, I mostly used three lenses with the X-Pro2: Fujinon 60mm f/2.4, Fujinon 16mm f/1.4, and Meike 35mm f/1.7. Of those three, the only one that I still own is the Meike, so I used it extensively during the two weeks that I had the X-Pro2. I also tried a Helios 44-2, Pentax-110 50mm f/2.8, and 7Artisans 35mm f/0.95. Each of those four lenses have unique characteristics and strengths. The X-Pro2 is especially fun to pair with vintage and manual lenses, and I very much enjoyed that approach with it.

I shoot JPEGs, and rarely edit my pictures (aside from some cropping/straightening). I found that this approach works very well for me. The photographs in this article are all camera-made JPEGs that are not post-processed. The Film Simulation Recipes that I used with the camera six years ago were mainly Kodachrome II, Dramatic Classic Chrome, Vintage Agfacolor, Acros, Acros Push Process, and Agfa Scala. A few of those pictures remain personal favorites to this day.

Above: My Fujifilm X-Pro2 photos from 2018.

For this project, the seven Recipes that I programmed into the C1-C7 Custom Presets on the X-Pro2 were Kodachrome II, Kodak Gold 200, Kodacolor, Classic Kodak, Color Negative, Provia Slide, and Acros. The Kodachrome II and Acros Recipes require the same White Balance type but different White Balance Shifts, so I used the Kodachrome II shift with the Acros Recipe; however, towards the end of the project I replaced Kodachrome II with Analog Monochrome, and switched the Acros WB Shift to be correct for that Recipe. You cannot program a WB Shift into the X-Pro2’s C1-C7 presets (like you can with newer Fujifilm models), but if each Recipe uses a different WB type (or share the same WB type and WB Shift), you don’t have to remember to adjust the WB Shift when changing Custom Presets, and you get a better user experience.

When reviewing the pictures after I returned the camera, I discovered that the Film Simulation Recipes I had used the most were Provia Slide, Acros, Kodak Gold 200, Kodachrome II, and Kodacolor (in that order). Provia Slide is a brand-new Recipe that I created on the X-Pro2, and it wouldn’t exist if MPB hadn’t loaned me the camera, and is a very positive side effect of their sponsorship. I’m quite happy with how several of these images turned out, even if I only had the local sights to capture.

Using Film Simulation Recipes on the Fujifilm X-Pro2 provides a film-like shooting experience and output, especially when combined with vintage or manual lenses. It’s an analog approach with the convenience of digital. Since the pictures don’t need to be edited, you can download them straight from the camera using WiFi and immediately share them—or send them off to be printed—right from your phone. That can save you a lot of time and hassle, while making the process more enjoyable and authentic.

Above: My Fujifilm X-Pro2 photos from 2024.

It was once again heartbreaking to mail off the Fujifilm X-Pro2. I very much wanted to keep it. The camera is just as great in 2024 as it was in 2018. I can’t help but think that 20 years from now the X-Pro2 will be sought after for the photographic experience and picture aesthetic that it provides. There aren’t very many digital cameras you can say that about. I feel like in today’s age where new camera models are constantly being released, and photographers just have to have the latest-and-greatest, it’s easy to overlook legendary cameras like the X-Pro2. And I do very much mean that the Fujifilm X-Pro2 is legendary—those who own it already know it, and those who don’t haven’t yet discovered it.

If you want to buy a Fujifilm X-Pro2, MPB has a number of them in stock right now. Or, if you prefer other Fujifilm cameras, they have many to choose from. If you have some gear to sell or trade in, they’ll give you a free (and non-binding) quote.

Will I buy a Fujifilm X-Pro2, this time to keep? I’d love to and I hope to, but I already own way too many cameras, so I’d first need to part ways with at least a couple that I rarely use. The X-Pro2 is extremely tempting. I don’t have an answer one way or the other yet, but the X-Pro2 is one that I certainly wish that I had.

Up next in this series:
Is the Fujifilm X-T50 + Fujinon 23mm f/2 a good alternative to the Fujifilm X100VI?

Film Simulation Recipes Sell Fujifilm Cameras

Posted on December 24, 2023 by Ritchie Roesch

Yesterday, MPB (“an online platform for used photography and videography equipment”) published an article entitled How to Install and Use Fujifilm Recipes, which was largely written by Michael Schulz. I knew that this story was in the works because MPB had reached out to me several weeks ago just to make sure that it was ok to mention Fuji X Weekly in an upcoming piece; however, I only found out that it was published because I noticed a number of clicks to this website from theirs within today’s daily stats. What I love about the MPB article are the lovely photographs by Michael captured with his Fujifilm X100V, using mostly the Pacific Blues, Kodak Gold 200 (or is it this one?), and Kodak Portra 400 v2 (maybe Vibrant Arizona, too…) Film Simulation Recipes. It’s a real testament to what can be done straight-out-of-camera with Fujifilm models.

Back in January, Moment (“the world’s largest marketplace for creators”) had asked me if I would be willing to write an article for their website about Film Simulation Recipes, and in February they published my story Why Shooting JPEGs Is So Popular (& 10 Fujifilm Simulation Recipes). This was a follow-up to an article that (back in 2021) I contributed to called Why I Never Shoot RAW—Fujifilm Simulations, Recipes, and More!—I made my portion of that article a standalone piece on Fuji X Weekly entitled History & Poetry of Kodachrome. Moment told me that both of those articles are very popular, and are some of the most viewed on their website.

*Pacific Poppies* – Montaña de Oro SP, CA – Fujifilm X-E4 – Pacific Blues Recipe

B&H (“the people who know your gear best”) briefly mentioned Fuji X Weekly and Film Simulation Recipes back in 2021, in an article called Your Guide to FUJIFILM Film Simulations by Todd Vorenkamp. Last year, Vistek (“Canada’s camera store”) mentioned this website and Recipes in their YouTube video Zen & The Art of Fujifilm Film Simulations | The deep science of matching to film stocks.

I was thinking today: why are camera stores talking about Fuji X Weekly and Film Simulation Recipes? It would be more obviously understood if I had merchandise for sale in their stores or on their websites, but I don’t. What’s in it for them? I think the answer is pretty simple: Fuji X Weekly Recipes sell Fujifilm cameras.

*Golden Light in Abandoned House* – North Salt Lake, UT – Fujifilm X100V – Fujicolor Reala 100 Recipe

Recipes are one of the reasons why the X100V has been so hard to find for over a year now. Social media influencers began saying that the X100V’s pictures “mimic film” and require “zero editing”—next thing you know they’re out of stock everywhere. With a little research I found out that these influencers were using my Film Simulation Recipes.

If you have a camera store and want to move your Fujifilm inventory, the best way is to point out to customers that the straight-out-of-camera pictures look so darn good, and post-editing isn’t necessary. Specifically, Film Simulation Recipes make it easy to get great-looking pictures without fuss, which can make photography more accessible and enjoyable, saving tons of time and frustration. There’s even an app! I think Fujifilm themselves have overall done a fairly poor job of communicating this; it’s been influencers and camera stores and really just word-of-mouth by Fujifilm photographers that has spread the message to the community at large. Outside of Fujifilm circles, this whole concept is fairly unknown or misunderstood, so there’s still a lot of work to go. MPB’s article will help; hopefully there will be more like it in the near future.