Report: The Fujifim X100V Successor will be Called…

According to Fujirumors, the upcoming X100V successor will be called X100VI. This new camera will apparently be announced at an X Summit on February 20th.

I had speculated that it would be called X100Z, but I was wrong. A lot of people thought it would be X100R, but that was also incorrect. Instead, Fujifilm took the boring route, and chose X100VI as the name. How very Sony of them, right?

Will people pronounce it X100-Vee-Eye, X100-Six, X100-The-Sixth, or X100-Mark-Six? I will call the camera X100-Vee-Eye personally; however, it’s not a very exciting name. I’m sure Fujifilm had a list of potential names on a dry-erase board at their Japan office, and they looked at that short list daily for months. After much consideration and deliberation, they chose the option they felt was the safest. Playing it safe is often riskier than being bold, and the potential reward is almost always smaller. Fujifilm should have gone with a striking name, something that rolls off the tongue and stirs the imagination. Something that grabs your attention and demands that you take a closer look. X100V did that, but X100VI does not. X100Z, X100R, X100X, X100G—names like that—stand out much more than X100 VI, X100 VII, X100 VIII, X100 IX, etc.; one set it exciting and imaginative and surprising, while the other is boring and clinical and routine.

The name is probably the least important aspect of the camera; however, a boring name does not give confidence to the rest of the model. If Fujifilm is unwilling to take a small risk with the name, what else about it are they playing safe? The original X100, which launched the entire X-series (note: the X-Pro1, which came out about a year-and-a-half later, was the first X-mount and first X-Trans), was a very daring product that took the camera industry by surprise. Since the release of the X100, Fujifilm has done a lot of risk-taking, and most often it has worked out really well for them. Nowadays it seems as though Fujifilm wants to evolve to become more like the Canikony brands, which too-often values caution and complacency over bold risks.

In any event, I’m sure that the X100VI will be an excellent camera, every bit as good as the X100V, and just a bit better. What will be different about it? Nothing is known at this point. My guess is that it will have the 40mp X-Trans V sensor and processor, as well as the latest JPEG options (maybe not Reala Ace; however, don’t worry, because I have a Film Simulation Recipe that mimics it), but otherwise will be 99% the same as the X100V. That’s only speculation, and as was demonstrated at the top of this article, my guesses are not always right. Fujifilm could very well give the X100-series a pretty significant refresh with the VI iteration, but if the name is any indication, it seems like they plan to play it as safe as they can this time around.

46 comments

  1. FF · January 8, 2024

    I though you were smarter than that.
    Every letter used since the X100S refers to the generation.
    S = Second
    T = Third
    F = Fourth
    V = Latin numeral for 5 (because Fifth also starts with F)
    VI = Latin numeral for 6 (because Sixth also starts with S)

    • Ritchie Roesch · January 9, 2024

      You don’t have to be mean.

      Yes:
      S = Second
      T = Third
      F = Fourth

      Which is where that naming system fell apart, because F was already taken and couldn’t be used for Fifth. So Fujifilm chose the Roman Numeral for 5, which is V. Interestingly, this isn’t necessarily Latin, but originally Etruscan and adapted by Rome. Quinque is Latin for five, and Sex is Latin for Six (declension endings can vary based on usage). The fifth letter in the Latin alphabet is E and the sixth is F (but pronounced V, or is the equivalent of English V).

      Going with the Roman Numeral system is, in my opinion, uninspiring. It works, yes, but they should have begun with II, III, IV, etc., if that’s what they want to do. Instead of VI, they could have gone with:

      Z (Zeta, the sixth letter in the Greek alphabet)
      R (Roku, the word six in Japanese)

      I’m sure they had at least a half-dozen potential options on their shortlist.

      • jeff5026 · January 10, 2024

        The incomprehensible naming “convention” just shows how Fuji never planned for any of this X-series business to last. Other companies plan out model designs and names years in advance to provide a coherent path for users. Fuji never looked beyond the current model until it was time update it.

      • Ritchie Roesch · January 10, 2024

        I think that is likely very true. I don’t think they fully believed at the beginning that a second iteration of the X100 was actually ever going to happen… I don’t think they thought it would ever go beyond the third model. I think the success of the camera has been shocking to Fujifilm for more than a decade. I think they’ve been “playing it by ear” for awhile for the entire lineup, and kind of making it up as they go along (likely because they didn’t believe they’d still be doing it).

      • VagLiu · January 10, 2024

        Z is the sixth letter of the Greek alphabet, but it symbolizes the number seven in the ancient Greek numerals.
        A very good symbol for the new X100 is the infinity symbol ∞

      • Ritchie Roesch · January 10, 2024

        Interesting. So, in that sense, it could have been used for either 6 or 7. Instead, we will get VI and VII.

      • vagliu · January 10, 2024

        Z is the sixth letter of the Greek alphabet, but it symbolizes the number seven in the ancient Greek numerals.
        A very good symbol for the new X100 is the infinity symbol.

  2. Sean Sullivan · January 8, 2024

    Pronounce it as the iteration it is, 6.

    • Hemi · January 9, 2024

      Do you call the current model the X1005?

      • Ritchie Roesch · January 9, 2024

        Personally, I call it “X100-Vee” because that is its name.

    • Ritchie Roesch · January 9, 2024

      X106 is a tad awkward, but that’s probably how it will be pronounced by a lot of people.

  3. Ian Rose · January 8, 2024

    Probably best not to call it a V 1.

  4. Amaryllis · January 8, 2024

    I had disappeared for a few months after I moved and had very little time for photography (and I have an X-T4 so the recipes for the 40mpx aren’t something I can use) but I’m somewhat back and still using your recipes every time I go out and shoot! The new X100 seems like it’d be nice except that I still disagree with 40mpx files, they’re just too big for my 10-year-old iMac to process xD

    • Ritchie Roesch · January 9, 2024

      I find the 40mp files to be a bit much, too. I prefer 26mp.

      • manbulu98 · January 9, 2024

        if i had the xt5 or xh2, i would rather go down to M size which is still 20mp for most shots excepts for large landscape shots where i use the full 40mp…but that’s just me

  5. Terry Tracey · January 8, 2024

    There is so little noise around the Vee Eye that maybe they are going to surprise everyone with something bold. . I know a lot of people don’t want FF but there are plenty of people asking Fuji for full frame. There is whispers saying they are going to use same lens so that cancels FF and ibis out. The sweet spot for me is mid thirties MP which I would prefer. For me to upgrade from my 100V it might have to be something special. With my D850, xt-4, Xpro 2, 100V and recently Q2 I have MP covered and my style of shooting for humour I’m in. But still get excited to see what’s coming out next even if I don’t purchase it.

    • Ritchie Roesch · January 9, 2024

      Yeah, I hear you. Unless there’s something major in this release… something that I just have to have… I’ll likely sit this one out. The X100V is still my favorite camera after three-and-a-half years. But it’s still interesting to see what Fujifilm releases.

  6. Jonathan Lebel · January 8, 2024

    It makes sense. The rest of them are in order X100S is second, T is third, F is fourth, then went Roman numeral V for fifth. R or Z doesn’t really fit in line with that trend.

    • Ritchie Roesch · January 9, 2024

      They did Roman Numerals once, in a place where it made a lot of sense to use it. They didn’t have to stick with it. Now it’s kind of awkward. Should have done II, III, and IV instead of S, T, and F, if they want to use Roman Numerals. It would be like Sony calling the fifth generation of the A7 “A7 F” instead of “A7 V”… just weird to suddenly change it like that. In my opinion, Fujifilm should stick with single letter alphabet characters, and not change it to double letters.

  7. Keith Keith Aitken · January 8, 2024

    Agree w/ Sean. I will call it the Fuji x6.

    While I would love to see 40mp. I think any extra pixels might bump up the noise levels.
    Two SD slots would be wonderful, plus f/1.8 for the lens, which Fuji did with the xf1 years ago.

    • Ritchie Roesch · January 9, 2024

      There really isn’t any difference in noise level between the 40mp vs 26mp sensor; however, I prefer the 26mp sensor personally, as 40mp is too much for most situations. Two SD Card slots would be nice. Apparently, the rumor of a new lens was incorrect, and it will be the same lens. The XF1 had a tiny sensor, which makes larger apertures much easier. I think they could do it on the X100, but the lens would definitely be larger to accomplish it.

  8. Simon Yong · January 9, 2024

    X100R would make sense if there is an increase in MP. R is so synonym to Resolution and Roku. Like mobile phone marketing, the tendency of having higher MP is always be the trend. Who don’t want higher MP ? You can always opt for lower image size or quality of you think the files are too big for you. I shoot street and landscape primarily using the X100 series and to be able to zoom in and crop without losing too much of the quality is definitely a bonus to me. I really do t need new film simulation recipe since we have more than enough of those. It kill our creativity as well. What is hope to see in this new model is focusing accuracy improvement.

    • Ritchie Roesch · January 9, 2024

      R could stand for Resolution or even Rangefinder, but in this case it would stand for Roku, which is Japanese for the number 6. I think Fujifilm would be hesitant to use it just because Roku is such a recognizable brand name, and it would be the butt of many jokes because of this. But I definitely prefer Roku over VI.

      I receive requests for new Film Simulation Recipes nearly daily, so apparently there aren’t too many of them (yet). 😀😀😀

  9. Bruno Pellerin · January 9, 2024

    Bonjour,
    Avec les derniers capteurs de 40mpx sur les derniers modèles Fuji sortis, il semble logique que le capteur du nouveau Fuji X100 ?? soit aussi à 40 mpx et nouveau processeur.
    Et pour un appareil de ce type, à focale fixe, dont beaucoup photographie directement en jpeg avec des recettes, les 40 mpx seraient bienvenus, notamment pour aller plus loin en terme de ” focale crop numérique “, du genre 135 et 200, surtout quand on voit la qualité d’image actuelle du X100V en focale crop numérique 100mm avec seulement 26 mpx…
    Ce nouveau appareil devrait donc proposer les 40 mpx ainsi que l’augmentation de la ” focale crop numérique ”
    Cela parait évident et je ne comprendrais pas le contraire.
    Ensuite, en rapport à ce que je disais au début de ma seconde phrase, il apparait nécessaire, utile, pratique et évident, d’ implémenter à ce nouveau appareil d’autres possibilités de réglages jpeg, à savoir, la possibilité dans les courbes de régler les tons moyens voire même chaque couche individuellement.
    Le succés de ces appareils résident d’être des appareils avec lesquels on photographie comme du temps de l’argentique, mais avec les améliorations du numérique et avec un résultat immédiat.
    D’où l’intérêt de tout ce que j’ai écris précédemment.

    • Ritchie Roesch · January 9, 2024

      Je pense que 40 mégapixels rendent le téléconvertisseur numérique plus utile. Cela rendra l’appareil photo encore plus polyvalent, étant donné qu’il dispose d’un objectif fixe.

  10. Bruno Pellerin · January 9, 2024

    Suite à mon précédent message j’ai oublié de préciser que au niveau des recettes, il n’y a pas d’évolutions notoires comme il y a pu y en avoir de par le passé.
    Les sites et personnes proposant cela, stagnent, et pour cause, il y a eu tellement de recettes de proposées, qu’on est arrivé à un stade où bon nombre d’entre elles se ressemblent et surtout tous les réglages possibles ont été triturés…On est sur du vu et revu.
    Implémenter de nouveaux réglages jpeg comme j’en parlais dans mon autre post, ouvrirait de nouveaux champs créatifs, et viendrait parfaire, compléter, s’approcher encore plus prêt des simulations de vrai film argentique.

    • Ritchie Roesch · January 9, 2024

      Il existe de nombreuses recettes potentielles de simulation de films qui pourraient être réalisées. À partir des seuls changements de balance des blancs et de décalage de la balance des blancs, il existe plus de 270 000 recettes possibles qui peuvent être réalisées. Des millions sont donc possibles. On me demande presque tous les jours une recette pour un look ou un autre, il y a certainement une demande pour plus. J’espère que Fujifilm continuera d’ajouter de nouvelles simulations de films aux futurs appareils photo.

  11. Randy Preising · January 9, 2024

    I’ve mostly succumbed to Team Ricoh in recent years. That said, I will still watch to see what Fuji releases.

    • Ritchie Roesch · January 9, 2024

      I’ve got a couple Ricoh GR’s (although one is currently broken….).

      https://ricohrecipes.com/

      • Randy Preising · January 9, 2024

        I have your Ricoh app ; )

      • Ritchie Roesch · January 9, 2024

        Awesome! 😀

        My GR (I) stopped working, but my GR III is going strong. Maybe it’s a good time to get a IIIx? 🤣

  12. Mr. Jeff · January 9, 2024

    Direct from Arthur C. Clark, it will be called HAL9000

  13. J · January 9, 2024

    I still think X100R would have been a better name – sounds good, not easily confused with a different model, and R is the first letter of the romanized japanese word for six, ‘roku’

    • Ritchie Roesch · January 9, 2024

      I definitely would have preferred R over VI. My suspicion is that Fujifilm had it on their shortlist but maybe had reservations due to Roku being such a recognizable brand name (plus the jokes that might come with it…)? Still, RX100 VI is a Sony camera: remove the R and you have X100VI. Not sure if Fujifilm saw that as a “plus” (a similar name to a well-known Sony camera) or if the similarity escaped them. R, H, Z (Z being my top pick)—any of them would have been better than VI, IMHO.

  14. theBitterFig · January 10, 2024

    I’m thinking of a fun line out of a not-great X-Men arc. The plan fails and someone asks Cyclops “Do you have a Plan B?” He responds “Plan 2. Plan B would imply we only have twenty six.”

    //

    Presuming there aren’t any absolutely wild changes (different focal lengths or sensor sizes and so forth), the small thing I’m hoping for is this: TX-1/XPan Format. Fuji has done 65:24 in their GFX line. Their 40MP sensor APS-C can support it and still have 21MP images. Heck, a 26MP one should still have 13-14MP images, which is still a lot.

    Is it a great focal length for 65:24? Not really. I figure around a 16mm would be perfect for that, a tad wider than a 28mm equivalent for 3:2, and about equal to the field of view of the 45mm on the actual XPan. But again, I don’t expect a different length.

    But getting that 65:24 crop out there and in more Fuji cameras (and Nikon and Sony and Canon and Pentax, etc) would be fantastic. A few smaller companies do, but more is just better.

    Can’t you just crop in post? Sure, but there’s two flaws. First, a huge reason to use a Fuji is to avoid doing work in post. Second, seeing the frame lines for a panoramic format is incredibly important for composition. It changes the way you think about the shots, and again, that’s one of the points of the x100 line. The OVF is a different way of looking through a camera, and you’re limited to a single focal length. Those two things together are designed to make the x100 a different shooting experience from most other cameras, and doing post-processing crops rather than in-camera composition is at odds with that.

    And the thing is: it’s just a (probably small) software difference. It doesn’t require new hardware or a massive redesign. It should be so simple, and I’m just a tad sad that aspect ratios wider than 16:9 aren’t more widespread.

    • Ritchie Roesch · January 10, 2024

      I completely agree! Any and all 40mp sensor cameras by Fujifilm should come standard with the XPan aspect ratio. To me, that’s a no-brainer, such an obvious thing for Fujifilm to do, and so easy.

      BTW, I’ve been working on an article that I’m certain you will absolutely love. I’m not sure exactly when it will be published, but hopefully very soon. It’s a fascinating piece that I cannot wait to publish.

  15. Flor · January 11, 2024

    I’m going to Japan in March. Do you think it would be possible to buy one? I’m desperate about the Fujifilm and is sold out everywhere 🙁

    • Ritchie Roesch · January 12, 2024

      Oh, maybe. If you are quick to preorder right away when it is announced, just depending on when they ship and when your trip is, it might come just in time. That happened to me when I preordered the X-E4 when it was announced. It arrived literally the day before I left out on a road trip. So you could get lucky. It might be cutting it real close, though.

  16. Pete G · January 11, 2024

    I would have suggested: S, T, F, Fi, Si, Se, E, N, Te, El, Tw, Th, Fo, Fn, Sn. My logic falls apart after the version sixteen though.

    • Ritchie Roesch · January 12, 2024

      It’s a good suggestion.

      If Fujifilm could get through six and seven with single-letter alphanumerics, and used X for ten, they’d be set for awhile.

      Thanks for the comment!

  17. Alex · January 15, 2024

    I guess they could have also gone for sth like “Fuijifilm X100V-S24-pro-max-ultra” or “Fujifilm Core Ultra 100 Camera 6100X”
    Joke aside, in today’s world of tech naming schemes, I do appreciate a simple, logical, comprehensible and traceable naming scheme. Even if they might seem uninspired…

    • Ritchie Roesch · January 15, 2024

      I think inspired names are more likely to have “viral success” because it captures people’s attention and imagination; however, uninspired names might be more logical as far as tracing the order of models. For example, X100Z is more likely to excite and entice people, while X100VI is better for telling people that it is the follow-up to the X100V.

  18. John Bellis · February 16, 2024

    This is your last chance. After this, there is no turning back. You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill – you stay in Wonderland and I show you how deep the rabbit hole goes and you will realise that unless you’re actually selling your pictures it’s all irrelevant.

    • Ritchie Roesch · February 16, 2024

      I won’t say that the selling of pictures is what does or doesn’t matter, but more if you will be printing your pictures and how large. Most people don’t print, and only show their pictures on social media. But let’s also not forget the fun factor: if a camera is more enjoyable to use, you are more likely to use it and continue to keep using it.

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