July 4th is an American holiday, often celebrated with family, fireworks, watermelon, and barbecues. I chose to document the day with my Fujifilm X100V loaded with seven Film Simulation Recipes, each picked for a specific reason. I made a point to try all seven throughout the day, and especially during the fireworks show. Let’s take a look at how that worked out!
Because I’m one of the more knowledgable people in the Fujifilm community when it comes to the ins and outs of camera settings, I’m constantly asked how-to type questions. I’m always happy to help, but I have to say, most of the time the answers are easily found in the owner’s manual. You mean that boring technical book packaged with my camera? Yes, exactly. Thankfully, Fujifilm has made them available online, and most of the manuals are easily navigated and even searchable. Digging into the owner’s manual for your camera has never been easier. Can’t find the answer with a Google search? I bet you can find it in the manual pretty quickly and painlessly. That really should be everyone’s starting point.
Not everyone will look through the manual, or maybe you did and still can’t find the answer. I decided to take this opportunity to answer the 10 most common how-to questions that I receive. Maybe you are searching for the answer and Google brought you here. My hope is that this article will be helpful to some of you as you’re trying to figure things out on your Fujifilm camera.
1. How to program a Film Simulation Recipe
I’m most known for Film Simulation Recipes—I have published pretty darn close to 300, which you can find on this website and the Fuji X Weekly App—so it shouldn’t be surprising that I’m asked about it the most. Programming Film Simulation Recipes into your Fujifilm camera is easy, once you’ve done it once or twice. While the process is similar across the range, not every camera is exactly the same, so you’ll want to review the Image Quality (IQ) Menu section of your manual, and also Edit/Save Custom Settings (not all Fujifilm cameras have this, but most do).
More than two years ago I published an article explaining how to program Film Simulation Recipes into your Fujifilm camera (updated here). That might be a good place to start, but not everyone learns well by reading. You might be just as confused afterwards as you were before. Thankfully, Scott Dawson made a video walking you through the process of programming a Recipe. Between my article, Scott’s video, and your camera’s manual, you shouldn’t have too much trouble with this one.
Sometimes that’s not enough, so here’s the quick answer: if your camera has C1-C7 (or C1-C4) Custom Presets (most models do, but the Bayer models and a couple of the really old cameras don’t), press the Q-button, then press-and-hold the Q-button, and the Edit/Save Custom Settings Menu will appear (except on a couple of the really old models). That’s where you can enter the parameters (or most of the parameters) of a Recipe. Alternatively, and for those cameras without C1-C7, you can enter the parameters by pressing Menu/OK, then adjusting the appropriate settings, which are found in the IQ subset.
You should now be good to go. Once you’ve done it a few times, it will be a piece of cake.
2. How to resolve Clarity greyed out
This is simple: the drive mode must be set to Single frame (S) in order to use Clarity. Your camera will disable Clarity for any continuous shooting (burst) mode, HDR, or bracket. If you find Clarity greyed out, set your camera’s drive mode to Single frame (S).
3. How to fix DR200 or DR400 not available
This is another simple answer: the Dynamic Range options are ISO dependent. If DR200 and/or DR400 are not available, simply increase the ISO. For X-Trans III and older, a minimum ISO of 400 is required for DR200 and a minimum ISO of 800 is required for DR400. For X-Trans IV, ISO 320 is required for DR200 and ISO 640 is required for DR400. For X-Trans V, ISO 250 is required for DR200 and ISO 500 is required for DR400. Make sure the minimum ISO threshold has been met for the Dynamic Range setting you are attempting to use.
4. How to set Highlight & Shadow with D-Range Priority
This one can be a little confusing. In my Recipes, D-Range Priority should always be set to Off unless otherwise stated. Most Recipes do not use D-Range Priority, but a few do. Sometimes D-Range Priority is confused with the Dynamic Range settings (DR100, DR200, DR400), but they are two separate things. When you enable D-Range Priority, it is in lieu of Dynamic Range, Highlight, and Shadow, so those three options will not be available to select. In other words, you can either use Dynamic Range (such as DR200) and the Tone Curve (Highlight and Shadow) or you can use D-Range Priority, but you can’t do both options simultaneously. Also, like Dynamic Range, D-Range Priority is ISO dependent.
5. How to set a White Balance Shift
This used to be the most asked question, but not so much lately. I wrote an article about it almost three years ago, so if you are stuck, be sure to check it out (click here). The simple answer: find the White Balance submenu in the IQ menu subset, highlight the desired White Balance option, then arrow-to-the-right to open the White Balance Shift menu for that particular WB type. Cameras older than the X-Pro3—X-Trans I, II, III, and the X-T3 & X-T30—cannot save a WB Shift within the C1-C7 Custom Presets, but the X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, and X-Trans V can. If you have a model that cannot save a WB Shift within the Edit/Save Custom Settings Menu, I did publish a solution that you might find helpful (click here). Models that can save the WB Shift offer a much improved experience.
6. How to get less yellow pictures
Like film, many Film Simulation Recipes are intended for use in a particular light, mostly sunny daylight. When used in the “wrong” light, you might not get desirable results, and your pictures could come out yellow. My best advice is to use the right Recipe for the lighting situation that you find yourself in, or pick an Auto White Balance Recipe, which are usually more versatile.
7. How to shoot with a manual lens
I like manual lenses, whether it’s classic film gear or inexpensive third-party glass. They often have great character, which is missing in most precision-engineered modern lenses. Fujifilm has a weird quirk where you have to find Shoot Without Lens in the Menu (and it’s not always in an easy-to-spot location), or else the camera won’t let you capture a picture with one of these lenses attached. Once enabled, you can use manual lenses, but if disabled, your camera won’t capture a picture. If you cannot find it, look for Shoot Without Lens in your camera’s owner’s manual, and it will instruct you where to find it.
8. How to set Exposure Compensation
I’m surprised by how often this question comes up, and I think it’s because each Recipe lists a typical exposure compensation, usually with a range, such as +1/3 to +1. First, the suggested exposure compensation is simply meant as a starting point and is not a rule; each exposure should be judged individually, and you might need to use an exposure comp that’s outside of my recommendation. Second, if you are shooting full manual, think about how much you might need to increase or decrease the exposure over what the light meter is telling you in order to achieve the desired results—you aren’t using the exposure comp dial, so you’ll be manually doing it yourself with the aperture/shutter/ISO triangle. Third, you cannot set an exposure comp range or save exposure compensation to the C1-C7 Custom Presets. Fourth, Exposure Compensation, with rare exceptions, is found on a dial on top of the camera: +1 equals one f-stop, and the dots in-between equal 1/3 stops.
9. How to use older Recipes on newer models
X-Trans III Film Simulation Recipes can indeed be used on X-Trans IV models. For the X-T3 and X-T30, simply set Color Chrome Effect to Off; for the X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II, additionally set Color Chrome FX Blue to Off, Clarity to 0, and choose a Grain size (either Small or Large)—do this also for adapting X-T3/X-T30 Recipes to the newer models. X-Trans IV Recipes can technically be used on X-Trans V, but, because blue renders more deeply on some film simulations, you should make an adjustment to Color Chrome FX Blue: if the X-Trans IV Recipe calls for CCEB set to Strong use Weak on X-Trans V, and if it calls for Weak use Off. This is for Recipes that use Classic Chrome, Classic Negative, Eterna, and Eterna Bleach Bypass; for the other films sims, no adjustment is needed.
10. How to resolve the Clarity pause
Most of the Film Simulation Recipes made for the newer models use Clarity; however, if Clarity is set to anything other than 0 it will cause a storing pause. I use this pause, which is about the same amount of time as advancing to the next frame on a film camera, to slow myself down, which I think is beneficial. If you are in a hurry, this pause can be annoying, and you might want to avoid it. So what are your options? You could forget Clarity and just accept the results for what they are. Switching to a burst mode, such as Continuous Low (CL), will disable Clarity; if you shoot RAW+JPEG, you could reprocess in-camera (or X RAW Studio) and add Clarity after the fact (this is Fujifilm’s recommendation). If a Recipe calls for minus Clarity, you could use a diffusion filter, such as CineBloom or Black Pro Mist, to produce a similar effect (5% CineBloom and 1/8 BPM are roughly equivalent to -1 & -2 Clarity, 10% CineBloom and 1/4 BPM are roughly equivalent to -3 & -4 Clarity, and 20% CineBloom and 1/2 BPM are roughly equivalent to -5 Clarity); however, there is no substitution for plus Clarity.
Those are the 10 most common how-to type questions I get asked. Hopefully this article will be helpful to a few of you who are searching for answers. Don’t be afraid to ask if you are still stuck with whatever issue you’re facing with your Fujifilm cameras. I don’t work for Fujifilm so I can’t guarantee an answer, but I’ll try to help if I can. I just ask that you attempt to find the answer in your camera’s owner’s manual first, because you probably don’t actually need my help; however, if you do, I’m happy to try.
Fujicolor Superia 100 was a daylight-balanced color negative film produced by Fujifilm between 1998 and 2009. It replaced Fujicolor Super G Plus 100, which, honestly, didn’t look all that much different. Superia 100 had improved grain, sharpness, and more accurate color under florescent light; under normal conditions, and without a very close inspection, the two films looked nearly identical. Superia 100 was a “consumer” film that was widely found in drug and convenient stores. It was regularly used for family snapshots, but was also popular among photojournalists, as well as portrait and wedding photographers. Superia 100 was marketed as a “general use” low-ISO color film. Like the film, this Fujicolor Superia 100 Film Simulation Recipe could serve as a general-use option.
This isn’t a new Recipe, but an adaption of the X-Trans IV version of Fujicolor Superia 100 for use on X-Trans V cameras. Because X-Trans V renders blue more deeply on Classic Negative (and some other film sims), a slight tweak is needed for my X-T5; specifically, Color Chrome FX Blue should be set to Off instead of Weak. That’s the only difference between the X-Trans IV and V versions of Fujicolor Superia 100.
This Film Simulation Recipe has fairly low contrast—but not too low—and produces very nice colors. It has a nostalgic quality to it, since the film that it’s based on was widely used for family snapshots in the 1990’s and 2000’s. You can use it for portraits or street photography or landscapes—really, it’s good for most situations. Like the film, in indoor artificial light it will render especially warm, which you might or might not appreciate. This Recipe is compatible with X-Trans V cameras, which (as of this writing) are the Fujifilm X-T5, X-H2, X-H2s, and X-S20. For newer GFX models, you can use either version, but I’m sure it will look slightly different than an the X series.
Film Simulation: Classic Negative
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome FX Blue: Off
White Balance: Daylight, 0 Red & -1 Blue
Dynamic Range: DR-Auto
Highlight: -1
Shadow: -2
Color: +1
Sharpness: -2
High ISO NR: -4
Clarity: -2
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +2/3 (typically)
Example photographs, all camera-made JPEGs using this Fujicolor Superia 100 Film Simulation Recipe on my Fujifilm X-T5:
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Fujifilm X-T5 in black: Amazon B&H Moment
Fujifilm X-T5 in silver: Amazon B&H Moment
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Photography is moving in a clear direction, and it is unedited. Let me explain.
There’s a new photography trend on the iPhone. Instead of using the front-facing camera to take selfies, people are taking screen shots of the preview from the selfie camera. Why? What’s the difference? The pipeline for the image preview and the actual photographs are different on the iPhone. Most notably, Apple applies an HDR processing to the exposure (but not the preview), which creates a less-contrasty picture. If you are going to apply a filter to the photo and edit it, having a flatter starting point makes sense; however, if you are not editing, one might prefer the more-contrasty image preview. Aside from that, it can be frustrating that the preview doesn’t match the photograph.
My RitchieCam iPhone camera app uses the same pipeline for both the image processing and the preview, so it doesn’t have this issue. The preview you see will be the picture you get. No need to screenshot, which produces a much-lower resolution image. Those using my camera app (instead of the native iPhone app) won’t need to go through the hassle of the screen shot (plus cropping out the non-image part); instead, they’ll have better quality pictures with an analog-inspired aesthetic to post to social media.
Of course, we’re not talking about photographers here, but snap-shooters, as I doubt that anyone who would self-identify as a photographer is taking screenshots instead of using the camera. It shouldn’t be surprising that they’re uninterested in picture manipulation, and just want good results without fuss. Maybe they don’t know how to edit pictures, and the idea of doing so is very intimidating, so they have no interest in learning. It could be that they don’t want to spend their time with picture editing, and just want to share (either through text or social media) their snaps quickly—the easier the better, but the pictures still need to look decent. Others don’t edit because doing so seems less authentic; Photoshop is a bad word, and picture-manipulation equals people-manipulation. Let’s not forget that the vast majority of photos captured across the world are by amateurs, so their opinions, preferences, and trends do matter.
For the advanced-hobbyist or professional, surely photo manipulation is a requirement, right? There’s a growing movement towards reduced (or even eliminated) photo editing. First, the less time spent sitting at a computer equals more production and/or more time with friends and family. For a lot of people, for every hour out with a camera photographing means two hours in Lightroom or Capture One fiddling with the RAW files; if those two hours can be reduced by 50% or more (especially more), that’s a huge win! Second, shooting camera-made JPEGs affords the advantage of knowing exactly what you’re going to get before even pressing the shutter. Don’t like what you see? Simply make a few quick adjustments until you do, then take the picture. Not having to pre-visualize in your mind the finished photo, but seeing it right there in the viewfinder in real time, is a game-changer for many. Third, getting great (often analog-like) results straight-out-of-camera can be a much more fun photographic process, especially if you don’t enjoy sitting for hours at a computer post-processing pictures.
I used to shoot RAW and edit, but thanks to Fujifilm cameras and Film Simulation Recipes, I now use unedited (or sometimes lightly-edited) camera-made JPEGs. I will crop or straighten when needed, which is the majority of my post-processing; occasionally I will adjust the brightness a notch, but very rarely do I manipulate any further than that. Most of my pictures are unedited, even to a strict definition. This has changed my life, no hyperbole! My post workflow takes minutes instead of hours, which has made me a much more productive photographer while simultaneously improving home-life, because I can now spend more time with my wife and kids. That’s amazing!
For example, on a recent trip to the California coast, during the downtimes—such as while at lunch, as a passenger in a car, or at night before bed—I transferred the JPEGs from my cameras to my phone, cropped if needed, and uploaded to cloud storage. A few minutes here and there meant that, by the time I got home, my workflow was essentially already complete. For most photographers, once back home the work would just be getting started, with many hours sitting at a computer.
But, but, but… surely the unedited camera-made JPEGs are not good enough for serious photography, right? You couldn’t do true professional work like this, could you? You can’t print very large and still look stunning, can you? Actually, yes—you can! I know because several successful professional photographers have told me that this is how they now do their paid work. You’d be surprised by just how many are doing some or even all of their pro photo work completely unedited or just lightly edited.
It’s not just photographers who benefit from a simplified workflow, but clients. Because of social media, people often desire to have a quick turnaround on their professional photographs. The newlywed couple doesn’t want to wait two weeks for the wedding pictures to be done, and in fact their parents wished for them that very day! If you can deliver the images quickly, you have a clear advantage over your competition.
In fact, Fujifilm X-Photographer Nathalie Boucry told me about two recent corporate events where the client wanted the photos as the event was happening! Periodically, every so many minutes throughout the day, she would download the straight-out-of-camera images from her camera to her phone, then upload them to a cloud location that the client had access to. As the event was happening, they were able to share the pictures to their social media accounts. Delivering real-time results to the client is going to be the future of event photography. Nathalie was able to do this thanks to the Film Simulation Recipes that she had programmed into her Fujifilm cameras.
Whether it is professional, hobby, or snap-shooting, photography is slowly and stubbornly moving towards less editing. It is easier and quicker and more fun, the disadvantages of it are disappearing, and the stigmatization is dissipating. More and more, people want great results without fuss. Editing is no longer a requirement, especially if you have gear that will deliver solid out-of-camera pictures, such as Fujifilm cameras or the RitchieCam app.
The next battle will be AI. Technology allows one to simulate a photograph with a string of words, or add to an image what wasn’t there—all with a similar ease to shooting camera-made JPEGs. It will come down to authenticity. I believe that as tech pushes us towards an augmented or even fully artificial reality, society will push back with an equal and opposite force towards the genuine. People will generally prefer authenticity over artificial, but it will be a divide. Camera makers should carefully consider how to move forward through all of this, and how they can improve their straight-out-of-camera experience. Fujifilm has a clear advantage, which materialized in the recent explosion in demand for the X100V. A simplified workflow with less editing or even no editing is the future of photography, and the future is now.
Day 1 — Day 2 — Day 3 — Day 4, Part 1 — Day 4, Part 2 — Day 5, Part 1 — Day 5, Part 2
Day 6 — June 9, 2023 — Travel Day
This was the final day of my trip to California’s Central Coast. Only the morning was spent at the ocean—my wife and I took the kids tide pooling, which was a lot of fun. Afterwards we hit the road back home, waving goodbye the Pacific coast.
I love the ocean, and find myself often drawn to it. The central coast of California is probably my favorite stretch of shoreline—such a magical place! I enjoyed time with my family, and the lasting memories we made together. The two days spent with Ken Rockwell and Dave Wyman were great—I captured a bunch of photographs and learned some things. Hopefully I can join in on one of their other tours in the future. This was a good week, and it was sad that it seemed to end so soon. I guess that means I’ll have to return, perhaps for a bit longer next time.
The camera gear that I used on Day 6 (you can read the entirety of the gear that I brought with me in my Ultimate Travel Compact Camera Kit article) was a Fujifilm X100V with a 5% CineBloom filter, a Fujifilm X-E4 with a Meike 35mm f/1.7, and a Ricoh GR III. Mostly, I just used the X100V, which is such a great travel camera!
For Day 6, the Film Simulation Recipes that I used on my Fujifilm cameras (which can be found in the Fuji X Weekly App) were Kodak Tri-X 400, Fujicolor 100 Gold, Superia Premium 400, Urban Dreams and Xpro ’62. On the GR III, I used the Monochrome Film Recipe (which can be found in the Ricoh Recipes App) for the entirety of the trip, treating the camera as a monochrome-only model.
The photographs below are in order of when they were captured. The picture at the top of this article, Yellow Kayaks, White Trucks, fits in-between Seaside Home and Blue & Yellow. The second photo, Rocky Water, fits in-between Yellow Kayaks in the Big Blue and Jon & Crab Claw. I hope that you enjoy these pictures, and have appreciated the photographs throughout this series!
That’s it! You’ve reached the end of the Central Coast of California tour. I had so much fun, and I hope you did, too!
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100V — Amazon B&H Moment
Fujifilm X-E4 — Amazon B&H Moment
Ricoh GR III — Amazon B&H Moment
Meike 35mm f/1.7 — Amazon B&H
I traveled to California’s central coast last month. If you regularly read this blog, you’ve certainly seen the pictures, such as Pacific Poppies above. Well, tomorrow—July 6th—Fujifilm X-Photographer Nathalie Boucry and I will be chatting about travel photography in our SOOC Live broadcast. I hope that you can join us at 10:00 AM Pacific Time, 1:00 PM Eastern, as it is an interactive program, and your participation will make it better.
We have a lot of points to discuss—from Film Simulation Recipes to camera gear to practical advice and so much more! If you have any upcoming travel plans, this is a can’t-miss episode! I’ve included it below so that you can easily find it. If you don’t yet subscribe to the SOOC Live YouTube channel, be sure to do so now, so that you don’t miss any future shows.
I hope to see you tomorrow!
Day 1 — Day 2 — Day 3 — Day 4, Part 1 — Day 4, Part 2 — Day 5, Part 1
Day 5, Part 2 — June 9, 2023 — San Simeon & Morro Bay
There were twelve photographers on the Central Coast tour: Dave Wyman, Ken Rockwell, myself, and nine others. Seven of those nine had previously been on at least one other of these tours (some had been on several), which I think speaks strongly of the value the excursions. It was mostly an older crowd; there was a young college student, I was second youngest (at 43), and I’m pretty sure everyone else was in their 50’s, 60’s, and 70’s—most above the age of 60. One was shooting Canon. Three had Sony. I, of course, was using Fujifilm. The other seven had Nikon. Ken seems to especially like Nikon, so it shouldn’t be too surprising that so many on this tour had that brand. I believe there were more DSLRs than mirrorless. I saw a lot of long telephoto lenses.
For this part of Day 5, after the abandoned cars, we wound our way back to the Pacific Coast Highway, then up to Elephant Seal Vista Point north of San Simeon. I had already photographed this location on Day 2, so I used the opportunity to try some underutilized lenses in my bag, and take a more laid-back approach. Following that, we went to the San Simeon Pier below Hearst Castle. The last stop of the day was Morro Bay to photograph the famous monolith.
The group was going to assemble one more time the next morning, but I wasn’t going to join them, so this was the end of Ken and Dave’s tour for me. I captured a lot of images—more than I’ve shown in this article series—and it was a highly rewarding experience. I would definitely recommend it, for anyone considering joining one of these tours in the future. It was very insightful, and I had a good time. I said goodbye and called it a night.
The camera gear that I used on the second part of Day 5 (you can read the entirety of the gear that I brought with me in my Ultimate Travel Compact Camera Kit article) was a Fujifilm X100V with a 5% CineBloom filter, a Fujifilm X-E4 with a Fujinon 18mm f/2, Meike 35mm f/1.7, Pergear 10mm f/8, and Xuan 30mm f/10, a Ricoh GR III, and the RitchieCam App on my iPhone 11.
For this part of Day 5, the Film Simulation Recipes that I used on my Fujifilm cameras (which can be found in the Fuji X Weekly App) were Kodak Tri-X 400, Kodachrome 64, Superia Premium 400, The Rockwell, Pacific Blues, Urban Dreams, Vintage Color, and 1981 Kodak. On the GR III, I used the Monochrome Film Recipe (which can be found in the Ricoh Recipes App) for the entirety of the trip, treating the camera as a monochrome-only model. For the iPhone, I used my Standard Film filter on RitchieCam.
The photographs below are in order of when they were captured. The picture at the top of this article, Flowers on the Coastal Bluffs, was the first image captured during this part of the day. The second photo, Boats in the Bay, fits in-between Lifeguard Tower 1 and Cocktail Cruise. I hope that you enjoy the pictures!
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100V — Amazon B&H Moment
Fujifilm X-E4 — Amazon B&H Moment
Ricoh GR III — Amazon B&H Moment
Fujinon 18mm f/2 — Amazon B&H Moment
Meike 35mm f/1.7 — Amazon B&H
Pergear 10mm f/8 Fisheye — Amazon
Xuan Focus Free 30mm F/10 — Amazon
The July issue of FXW Zine is out now! Creative Collective subscribers can download it today. Not a Creative Collective subscriber? Join to gain access to this issue plus all pervious issues of FXW Zine and the many bonus articles.
In Issue 20 I describe how I used my Fujifilm X100V to replicate the aesthetic of small Kodak negatives. It includes 26 pictures (including the cover) spread across 20 pages.
Note: This was a Creative Collective article, but it is now available to everyone.
Click the link below to open the .pdf. Once open, to save the file to your computer depends on the browser you are using—look for the save icon, or you might have to select “File” at the top (each browser is different).
The Fujifilm X100V was an overnight sensation two-and-a-half years after it was released. Yes, it sold well for Fujifilm during those 30 months prior to the explosion in demand, but, beginning last fall, the X100V was suddenly the one camera model that everyone wanted, yet few could get.
Fujifilm couldn’t make enough copies of the camera to keep up with the newfound demand. The X100V was out-of-stock everywhere. The backorder list quickly grew long. A large camera store told me months ago that if there were no new orders, and at the current rate that Fujifilm was manufacturing the X100V, it would take them six months just to fulfill all of those backorders; however, the backorder list was growing faster than Fujifilm was delivering new cameras.
Some of those who did have an X100V—even a used one—were selling them at significantly inflated prices. I saw one listed at $1,000 above MSRP in one instance. And people were actually buying them! The price for older versions, such as the X100F, but going back all the way to the 12-year-old original X100, also increased and became more difficult to find. Even other Fujifilm series, such as the X-E line (and even Ricoh GR), saw a bump in demand as people looked for alternatives to the X100V.
It’s been about nine months since the craze began and it hasn’t slowed. The X100V has been an in-demand model during that time, but Fujifilm just can’t keep up with it, due to things like parts shortages and balancing manufacturing demands with the also-hot-selling X-T5. Ideally Fujifilm would have been able to truly capitalize on their fortuitous situation, but they really haven’t. Perhaps the only thing that Fujifilm has been able to do is continue to limp the manufacturing of this model a little longer than they originally anticipated, delaying the discontinuation date by as much as a year.
When you look at the history of the X100-series, a release pattern emerges. The X100S came out about two years after the original X100, the X100T came out about two years after the X100S, and the X100F was released about two years after the X100T; however, the X100V was released three years after the X100F, and we’re already beyond the three-year-mark since the X100V came out. I believe that Fujifilm would have liked to have announced the next X100-series camera, which I’ll call the X100Z, back in February, but that obviously didn’t happen. I anticipate that it will be February 2024.
Why didn’t it happen in 2023? The X100V is selling faster than they can be made. What’s the hurry in releasing a successor? I do believe the issues that plagued not only Fujifilm but also most of the tech industry are still problematic to an extent, and this gives Fujifilm more time to get their parts supply and manufacturing operations back on track. I bet Fujifilm is hoping to make just enough copies of the X100V to give a glimmer of hope that one can be obtained with enough patience—and that the buzz continues for a bit longer—but not so many that the demand is deflated when the X100Z (or whatever Fujifilm will call it) is announced in eight months or so. Honestly, Fujifilm should release one or two limited-run special-edition X100V versions between now and then.
The X100-series doesn’t change much with a new release. The improvements are just enough to make you desire the new model, but are never groundbreaking. There’s not going to be a redesign. If it ain’t broke, don’t fix it. What can we expect in an X100Z? What do I wish for?
I do believe the biggest “upgrade” will be the 40-megapixel X-Trans V sensor and processor. While I actually prefer the 26-megapixel sensor in general (as 40mp is overkill for most people), as I’ve thought about it, this sensor makes a lot of sense in an X100 because of the Digital Teleconverter, something I used far more frequently on my recent trip to California’s Central Coast than I had at any point in the two years prior. The X100V has 35mm full-frame-equivalent lens, and the Digital Teleconverter, which is a digital zoom with some smart upscaling, produces a 50mm-equivalent or 70mm-equivalent picture, adding versatility to the fixed-lens camera. There is a noticeable loss in quality when set to 70mm, but it’s still surprisingly good; however, the 40mp sensor would make this feature better and more practical for routine use. In fact, Fujifilm could even add 80mm if they wanted. The one thing I’d like Fujifilm to fix with regards to the Digital Teleconverter is scale the faux Grain, because Strong/Large Grain looks massive when using the 70mm option, but it should appear to be the same size as if the Digital Teleconverter wasn’t used.
The new sensor and processor will bring several improvements to the spec sheet for both stills and video. Autofocus will see a boost. In an age of diminishing returns, I don’t think any of that makes a big difference, but the marketing department will still use it to promote the camera and reviewers will still use it to get clicks and likes.
Will the X100Z have IBIS? Fujifilm has made some significant strides with their In-Body-Image-Stabilization, but I’d be mildly surprised if the new model has it. The argument is that the Ricoh GR III has IBIS, and it’s a much older and smaller camera, so why can’t the X100-series? First, IBIS isn’t really needed in the GR III and it’s pretty mediocre anyway, so it’s often overstated as a feature in that model. I do think it makes more sense in the X100-series than in the Ricoh, but if it makes the body larger or more expensive, Fujifilm will have to carefully consider the potential consequences of that. I think, with the higher-resolution sensor, a digital stabilizer for video would be sufficient.
What I would love to see in the Fujifilm X100Z are more film simulations and JPEG options. Of course that’s what I’d love to see, since I make Film Simulation Recipes. What I don’t think Fujifilm or the photography community in-general realizes is that the ability to get analog-like results straight-out-of-camera is what’s largely driving the interest in the X100V. While many long-time Fujifilm photographers purchased the X100V, for a lot of people the camera is (or would be if they could find one in stock) their first Fujifilm—whether they mainly shoot Canon, Sony, Nikon, etc., or it’s their first “real” camera—and it makes a lot of sense because it doesn’t require investing in a whole system. They can get their feet wet with something fun, and maybe later they’ll jump into the deep end. In the meantime, they’ve got a cool camera that doesn’t require sitting in front of a computer to get great results. Not only does this drive camera sales, but it is also a big reason why many end up sticking around and not moving onto something else.
So what would I like Fujifilm to add to the X100Z? Obviously Eterna Bleach Bypass and Nostalgic Neg. will be included, but I think Fujifilm should strongly consider introducing a new film sim with this camera. Some ideas are Fujicolor Pro 400H (that with overexposure behaves similarly to the film), Fujicolor Pro 800Z (would make a lot of sense if they name the camera X100Z), Fujichrome Sensia, Fujichrome Fortia, cross-process, infrared, Instax, Neopan 400CN, etc.—there are still a ton that Fujifilm could and should do. Some JPEG options that I’d like to see are mid-tone adjustments (additional to Highlight and Shadow), black-point (a.k.a. fade, to lift blacks), split-toning (for both B&W and color pictures), more Grain options (Weak, Medium, Strong; Small, Medium, Large, Extra-Large; plus maybe various patters?), and maybe even a tint slider for the major colors to tweak their rendering? I think Fujifilm has to be careful balancing new features with simplicity, so that the many options don’t become overwhelming—in other words, pick a couple of things to add and not everything, as much as I’d love to have everything.
The X100Z will be a very successful camera for Fujifilm, and for a lot of people standing in the long line for an X100V, this new model can’t get here fast enough. There won’t likely be a huge difference between the two versions—just the new sensor and some new features, but it will nonetheless be a nice refresh. While it might seem to be a long ways off, Fujifilm will announce this camera in the not-too-distant future, and it will be here before you know it. In the meantime, I’ve included below a video published today by Leigh & Raymond Photography that discusses this very topic.
Day 1 — Day 2 — Day 3 — Day 4, Part 1 — Day 4, Part 2
Day 5, Part 1 — June 9, 2023 — Morro Bay, Cayucos, Harmony & Cambria
I’ve been asked by several of you, “What’s Ken Rockwell like?”
He’s been quite popular for a very long time, as Ken Rockwell’s website is one of the longest running in all of photography. He’s a controversial character, and people seem to either love or hate him. On this day, because we were assigned to the same car, I had the opportunity to spend a significant amount of time with him, and we talked about a lot of things. To a limited extent, I got to know the real Ken Rockwell.
Ken was born and raised in New York City. Like a stereotypical New Yorker, he has an opinion that he’s not afraid to share. He tells it like it is; don’t expect anything to be sugarcoated. He’s honest. He’s very knowledgeable—when he’s interested in something, he dives deeply into it and becomes an expert. He asks a lot of questions, and you can tell he’s a logical person. Ken’s also very funny, with a dry humor that often utilizes sarcasm.
Those who hate Ken Rockwell (yes, hate is a strong word, but it’s often used in this context) seem to either be put off by his strong opinions, dislike something controversial he said, don’t believe he’s a good photographer, or are jealous of his success. To the first, I’ll say this: Ken is upfront about where he stands. Sometimes two people can look at the same thing and come to opposite conclusions; it’s always ok to agree to disagree. To the second, I’ll say this: without nonverbal cues, deciphering when someone on a website is stating opinion vs. making a sarcastic joke can be difficult, so if something sounds offensive, perhaps it wasn’t said in seriousness, and the benefit of the doubt should be given. I would caution against running with assumptions. If you want to know for sure, just ask! Ken is a nice guy who I’m sure would answer your questions. To the third, I’ll say this: every artist has strengths and weaknesses. I actually had a conversation with Dave Wyman about this. Ken’s photographic strengths are capturing striking colors, making the ordinary appear interesting, and in-studio product pictures. To the fourth, I’ll say this: haters are going to hate, I suppose. Just because someone else is successful and you are not doesn’t mean that you’ll never be, or that they don’t deserve to be.
I enjoyed interacting with Ken on this trip, and learned several things from him about the photography industry. The conversations were very insightful, and Ken was kind to share his knowledge and experiences with me. Anyone who thinks he is a bad person has not met him in-person.
With all of that out of the way, let’s get to the first part of Day 5 of the Central Coast of California tour!
We met up once again at a hotel in San Luis Obispo. Because it was forecasted to be overcast, we began a little later than the day before. We loaded up into a few cars, and caravanned up the Pacific Coast Highway. The first stop was at a beach on the north end of Morro Bay, followed by Cayucos, which is a cool little coastal community. Then we visited Harmony, a tiny tourist town that would be easy to overlook, but is actually quite interesting, photogenic, and tasty (if, like me, you enjoy ice cream). Afterwards, we turned down an unassuming road near Cambria and drove way back into the hills, where we found some abandoned antique cars.
What’s crazy about the cars is that after winding down this barely used backroad for miles, we parked and walked up a side road (if you can even call it a road), then up a barely visible steep trail to the top of a hill. Once your eyes crest the top, you see the cars; otherwise, they’re hidden. I asked Dave, “How did you even find this place?” He answered, “As I was exploring the road, I saw a glint of light. It was just for a moment. So I came up here to find out what it was.” The cars are on private property, but Dave befriended the owner, a legit fifth generation rancher who’s great-great-grandfather settled the land before California was even a state.
The camera gear that I used on the first part of Day 5 (you can read the entirety of the gear that I brought with me in my Ultimate Travel Compact Camera Kit article) was a Fujifilm X100V with a 5% CineBloom filter, a Fujifilm X-E4 with a Fujinon 90mm f/2 lens, and the RitchieCam App on my iPhone 11. Mostly, I chose the X100V.
For this part of Day 5, the Film Simulation Recipes that I used on my Fujifilm cameras (which can be found in the Fuji X Weekly App) were Kodak Tri-X 400, Fujicolor 100 Gold, Superia Premium 400, Fujicolor Superia 1600, Pacific Blues, Urban Dreams, Expired Velvia, and 1981 Kodak. For the iPhone, I used my Standard Film filter on RitchieCam.
The photographs below are in order of when they were captured. The picture at the top of this article, Abandoned Classics, fits in-between Classic Oak and Dodge, Didn’t Dodge. The second image, Ice Flower & Chain Link, fits in-between Ken & Dave and Classic Rear Fender. The third image, Old Window Blinds, was the first photograph of the day.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100V — Amazon B&H Moment
Fujifilm X-E4 — Amazon B&H Moment
Fujinon 90mm f/2 — Amazon B&H Moment
I shot with four AI Film Simulation Recipes made by ChatGPT while at California’s central coast a few weeks ago. Two of these Recipes—Urban Dreams and Kodak Ektachrome E100Vs v1—are official Fuji X Weekly Recipes and can be found on this website and the Fuji X Weekly App. The other two—Soft Blue Classic and Vivid Summer Glow—are not official Recipes, but you can find them here if you want to try them yourself.
My personal favorite of these four is Urban Dreams, which has a Kodachrome 200 vibe. Especially during overcast conditions and blue-hour, this is a Recipe that I really enjoy using—I shot a lot with it on my coastal trip. Kodak Ektachrome E100VS v1 is my second favorite, which is good for sunny days when you want colors to pop. My third favorite is Vivid Summer Glow, which has some similarities to the Kodachrome II Recipe, but I like Kodachrome II better. Last and least, Soft Blue Classic does alright when the sun is high and the light is warm, but overall I didn’t like it very much.
The next SOOC Live broadcast will be this coming Thursday, June 29th, at 10:00 AM Pacific Time, 1:00 PM Eastern. We’ll finish our discussion of these four AI-made Film Simulation Recipes, and much more. I hope that you can join us, because it’s an interactive program, and your participation makes it better!
During the last SOOC Live show, we challenged you to shoot with these four ChatGPT Film Simulation Recipes. I hope that you’ve had fun trying them! As a reminder, you have until tomorrow (June 27th) to upload your pictures captured with these Recipes (click here) for the next show, so you’ll want to do so quickly if you haven’t already. Be sure to include the name of the Recipe used in the file name, so that we can keep track of which is which.
I hope to see you on Thursday!
My wife, Amanda, recently ran across some old family pictures in her mom’s photo box. These prints were made in July of 1981—a date stamped on the back—and printed on Kodak paper. The other technical details are unknown, but most likely they were captured with a cheap point-and-shoot of some sort (possibly even a 110 camera) with Kodacolor II color negative film, which was the most popular amateur emulsion of that era. Due to age and improper storage, the prints are fading, with a pronounced orange (sometimes yellow, sometimes red) cast, and colors overall less vibrant than they once were. The set was mostly personal family pictures, and many of them were scratched and damaged, but I did scan two of the prints, which you’ll find below.
I thought that the aesthetic was interesting, so I began to develop a Film Simulation Recipe inspired by these photographs. It took a couple of days, and a few compromises, but I was able to create a look that mimics the general feel of those old pictures made in 1981 and printed on Kodak paper—the reason why I call this Recipe 1981 Kodak.
This 1981 Kodak Film Simulation Recipe is compatible with “newer” Fujifilm X-Trans IV cameras: Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II. For X-Trans V, because some film sims render blue more deeply, it will look slightly different. For the Fujifilm X-T3 and X-T30, ignore Grain size and Color Chrome FX Blue, and use a diffusion filter (such as a 10% or 20% CineBloom) in lieu of Clarity.
The Fuji X Weekly App is free, yet becoming a Fuji X Weekly Patron unlocks the best App experience! One benefit of being a Patron is you get early access to some new Film Simulation Recipes. These Early-Access Recipes will eventually become available free to everyone in time, including this new one. In fact, many Early-Access Recipes have already been publicly published on this Blog and the App, so now everyone can use them. Patrons help support Fuji X Weekly and, really, without them there would be no App. So I want to give a special “thank you” to all of the Patrons!
Find 1981 Kodak in the Fuji X Weekly App! If you are a Fuji X Weekly App Patron, it’s available to you right now.
Example photographs, all camera-made JPEGs captured using this 1981 Kodak Film Simulation Recipe on my Fujifilm X100V:
Film has an expiration date. Typically two years after it was manufactured, unused film starts to degrade, and the results will be different. Freezing film prolongs the degenerative process, making it possible to get good results years after expiring. Film should be developed within a day or two of use, but you’re ok to wait a few weeks or even months if stored in a refrigerator. Most photographers take care to use their film before the expiration date, and to thoughtfully store their film in a dark, cool place, but some don’t. There are even some photographers who purposefully seek out film that is well-expired and/or stored incorrectly, just for the unpredictable and unusual results that one might get—there is a bit of serendipity to the style, which can be desirable.
This Film Simulation Recipe, called Expired Velvia, came about after a Fuji X Weekly reader shared with me some photographs that he had captured on long-expired Velvia 50 color reversal film. He didn’t have the lab adjust the development time for the expired film, so they were all underexposed (at least a little); however, they turned out really interesting, with an aesthetic that leaned more towards Superia than Velvia. This Recipe does a great job of mimicking that look!
If you are searching for a Film Simulation Recipe that’s a little different, this is one to try! It’s definitely not for everyone, but some of you will love it. It’s compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras. For X-Trans V models, you can use this Recipe, but because blue is rendered more deeply on some film simulations, the results will be slightly different. This Recipe was an App Patron Early-Access Recipe, but it has been replaced by a new one, so if you are a Fuji X Weekly App Patron, be sure to look for that new Early-Access Recipe in the App!
Film Simulation: Classic Negative
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome FX Blue: Off
White Balance: 6400K, -1 Red & +8 Blue
Dynamic Range: DR400
Highlight: +2
Shadow: -2
Color: +3
Sharpness: -2
High ISO NR: -4
Clarity: -4
ISO: Auto, up to ISO 6400
Exposure Compensation: -1 to -1/3 (typically)
Example photographs, all camera-made JPEGs captured using this Expired Velvia Film Simulation Recipe on my Fujifilm X-E4 and Fujifilm X100V cameras:
Find this Film Simulation Recipe and nearly 300 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
Day 1 — Day 2 — Day 3 — Day 4, Part 1
Day 4, Part 2 — June 8, 2023 — Avila Beach, San Luis Obispo, Montaña de Oro & Pismo Beach
Buckle up! Part 2 of Day 4 was very busy, and I captured a whole bunch of pictures. I don’t like to include any more than 50 photographs in an article because it can cause the page to load slowly (even 50 can be problematic), but I exceeded that pretty significantly here. If the images are not loading quickly, I apologize up front. On the positive side, if you like viewing photos, there are a ton to enjoy!
After Prefumo Canyon, Dave Wyman led the tour to Avila Beach where we walked down the historic Harford Pier, built in 1919. There used to be a townsite at the pier called Port Hatford, which was founded in 1871, but the pier is pretty much all that remains today. Although it’s still a working pier, it is open to the public, and you can even drive down it.
The midday sun was high, which isn’t the best time for photography, but I kept my eye out for picture opportunities anyway. Something I have learned is that there are photographic opportunities anytime of the day or night if you look hard enough, and it is up to the photographer to find them. Some times of the day, such as golden hour, tend to offer more obvious options, but even during midday sunlight there are chances to use your camera.
After the pier we hiked a short distance down the Bob Jones City-to-the-Sea Trail, then we headed back to San Luis Obispo to visit the historic Octagon Barn. This unusual structure is one of those places you’d not likely stop at unless your tour guide drove you there, which is exactly what Dave did. The site is surprisingly well kept and photogenic.
The next stop was Montaña de Oro State Park near Los Osos, which is just an incredible place! This landscape is quite diverse, with steep cliffs, miles of shoreline (both sandy and rocky), sand dunes, coastal plains, trees, streams, canyons, and hills—a photographer’s playground! The sun was beginning to move a little lower in the sky (especially towards the end of the visit), but it was still harsh light that wasn’t ideal for photography; however, some of my favorite pictures from the trip were captured at Montaña de Oro State Park.
We did a fair amount of walking and hiking on this day, and by the time we got back to the cars I was pretty exhausted. It probably didn’t help that I had a short night of rest. I think most people on the tour felt similarly, and Dave made the decision to go back to the hotel and take an intermission. I called it a day and returned to my accommodations, and spent the remainder of the evening with my wife and kids. We did walk to the Pismo Beach Pier, but I purposefully left my cameras behind and only used my iPhone. I believe everyone else walked around San Luis Obispo that evening.
The camera gear that I used on the second part of Day 4 (you can read the entirety of the gear that I brought with me in my Ultimate Travel Compact Camera Kit article) was a Fujifilm X100V with a 5% CineBloom filter, a Fujifilm X-E4 with a Fujinon 18mm f/2, Fujinon 27mm f/2.8, Fujinon 90mm f/2, and Meike 35mm f/1.7, a Ricoh GR III, and the RitchieCam App on my iPhone 11.
For this part of Day 4, the Film Simulation Recipes that I used on my Fujifilm cameras (which can be found in the Fuji X Weekly App) were Kodak Tri-X 400, Kodachrome 64, Kodak Portra 400 v2, Fujicolor 100 Gold, Superia Premium 400, Pacific Blues, The Rockwell and Vintage Color. On the GR III, I used the Monochrome Film Recipe (which can be found in the Ricoh Recipes App) for the entirety of the trip, treating the camera as a monochrome-only model. For the iPhone, I used my Standard Film, Instant Color 1, and Dramatic B&W filters on RitchieCam.
The photographs below are in order of when they were captured. The picture at the top of this article, Pacific Poppies, fits in-between Seaside Poppies and Native Plants & Bird. Sometimes it takes a few tries to capture the strongest picture. The second image, No Cigarettes, fits in-between Boat in the Cove and Pro Boat. The third image, Window View, fits in-between Spooner Cove and Window Rock. Otherwise, the order is correct. I hope that you enjoy these pictures!
Day 5, Part 1 — Day 5, Part 2 — Day 6
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100V — Amazon B&H Moment
Fujifilm X-E4 — Amazon B&H Moment
Ricoh GR III — Amazon B&H Moment
Fujinon 18mm f/2 — Amazon B&H Moment
Fujinon 27mm f/2.8 — Amazon B&H Moment
Fujinon 90mm f/2 — Amazon B&H Moment
Meike 35mm f/1.7 — Amazon B&H
The next SOOC Live show will be this coming Thursday, June 29th, at 10 AM Pacific Time, 1 PM Eastern! Mark you calendars!
I really hope that you can join us, as Fujifilm X-Photographer Nathalie Boucry and I finish our chat with you about using ChatGPT to make AI Film Simulation Recipes. We’ve been shooting with four—Urban Dreams, Kodak Ektachrome E100VS v1, and two others made for the show (called Soft Blue Classic and Vivid Summer Glow). We also challenged you to shoot with one or more of those four Recipes.
We invite you to share with us your photographs (click here) captured with those AI Recipes to be potentially featured in the next broadcast, to be included in the Viewer’s Images Slideshow, and to enter a chance to win a one-year Patron subscription to the Fuji X Weekly App. Please upload your pictures no later than Tuesday, June 27th! That’s coming up very soon, but there’s still time if you haven’t yet begun the challenge. Don’t forget to include the name of the Recipe that you used in the file name.
If you missed the last broadcast, I’ve included it below. You’ll want to check it out if you missed it when it was live. You can find all the past episodes on the SOOC Live YouTube channel.
I hope to see you on Thursday!
Digital Photography Review’s demise was short lived. Amazon was going to close it down, but now they’re selling it to Gear Patrol.
I had never heard of Gear Patrol before, so I had to look them up. Even though DPReview’s traffic has been shrinking (well before the announcement from Amazon, but especially after), they still have more visitors—and those visitors view more pages and stay longer—than Gear Patrol. Obviously they hope that this acquisition expands both audiences with crossover between the two websites.
When I was on the Central Coast of California tour two weeks ago, DPReview was brought up several times. There were a few interesting points made and insights that were discussed. I don’t have any inside information into the business dealings of any of these companies, but I do know a little about the industry in general, so I thought it would be worthwhile to talk about it here on Fuji X Weekly. It’s a hot topic, so perhaps you’re interested in my opinions—if not, that’s ok, just ignore this article.
Amazon conducted a financial audit of their company, as they routinely do, and some alarming statistics were discovered. In response, Amazon looked closely at their divisions that were not profitable (or were perhaps trending towards and forecasted to be not profitable), and made determinations on layoffs, selling “assets” that were no longer so, and shuttering departments. DPReview, which was owned by Amazon, was chosen to close.
Two points that I believe are important, but I think were overlooked in the emotion of the closing news, are: 1) DPReview was either not profitable or was trending in that direction and forecasted to be that soon, and 2) Amazon did make some effort to sell it before deciding to close it. I don’t have any personal information on either of those two points, but it only makes sense, and thinking otherwise doesn’t make any sense. No matter how “evil” or “heartless” you think Amazon is, they wouldn’t close a profitable division—they are much more business savvy than you or I, and profits are profits, and an “asset” that’s losing money isn’t one. I doubt Amazon put much effort into selling DPReview, but they probably sent out a handful of inquiries to some companies within their circle to see if any would take the bait, and apparently none bit, so they decided instead to turn out the lights. They must have thought that there wouldn’t be much interest in it.
But then there was a huge outcry from the photo community. I believe that some offers to buy DPReview began to come in, including from Gear Patrol, so Amazon decided to keep it running for a couple months longer as they worked out the details. For Amazon, it makes a lot more sense to sell than to close, so they were quite happy to have a buyer, and probably sold DPReview at a discount.
So why would DPReview, which has a very large and devoted audience, have trouble turning a profit? The answer is simple: cost. The biggest expense for every company is almost always employees. I don’t know how many work for DPReview, but Google says that it’s at least 11 (I have no idea if that’s accurate). Ken Rockwell, for example, only employs himself, so even though he has a significantly smaller audience than DPReview, he’s able to turn a profit. Another big expense for DPReview is data storage and hosting. Now obviously they use Amazon Web Services (AWS) for this, which means they’ve either received this service for free or at a significant discount as a perk of being owned by Amazon. I use AWS for a couple of really small things, and I pay monthly for it. I can only imagine how expensive it would be for something as huge as DPReview! Not to mention that it’s constantly expanding daily (particularly thanks to the forums). Finally, DPReview is headquartered in an high-cost city, which in prosperous times is no big deal, but in lean times might make a significant difference.
I imagine that Gear Patrol negotiated (as a part of the sale) the inclusion of AWS for DPReview, and probably for a specific time. It could be three months, it could be six, but more likely it’s at least 12, if not up to 36. That gives Gear Patrol time to figure out how to run DPReview leaner before having to absorb that big expense.
What’s in it for Amazon? Well, first, there’s however much money Gear Patrol is paying them to buy DPReview. All of those affiliate links are still there, too, bringing customers to Amazon. And if DPReview can stay afloat, there will be the AWS money, too. Even if Amazon practically gave away DPReview (which they might have), it’s still better for them than to just close it down.
What’s in it for Gear Patrol? Suddenly their audience has more than doubled. If they can incorporate some crossover, there’s a real opportunity. However, they have to be careful, and it’s possible they’ve bit off more than they can chew. The challenge will be running DPReview leaner while not degrading the experience, and not making the crossover off-putting to visitors.
What’s in it for DPReview? The people who work there don’t get a pink slip—at least not everyone, and not right away. People who have worked hard for years to build the website and brand will be able to keep doing so. For those at DPReview (and their families), this must feel like a huge relief, although I’m sure there will still be a lot of stress with the transition.
What’s in it for the photography community? DPReview has been around for a really long time, and there are so many resources on their website, which almost completely disappeared. Now—and at least for now—those resources will still be available to the photography community for some time to come.
Unfortunately for DPReview and Gear Patrol, the very best part of DPReview is now at PetaPixel: Chris and Jordan. That’s a huge win for PetaPixel!
So it seems like a win-win-win-win-win situation. Amazon won. Gear Patrol won. DPReview won. PetaPixel won. The photography community won. Amazing!
I doubt that Gear Patrol reads this website, but just in case, the advice that I’d offer them is this: in 2023, people are a little less interested in the fine details of the specs of camera gear than they used to be, and are more interested in how to use their gear to achieve what they want to achieve. We’ve reached a point (really, surpassed it) of diminishing returns, and the small differences between makes and models matter much less than they used to. Nowadays, anyone can achieve what they want to achieve with whatever gear they have, if only they knew how. There are people who either don’t know this, or who ignore it because it’s easier and more convenient to blame their gear than themselves, so they still get worked up over the insignificant differences, but most people are beginning to realize that the gear they own (or are about to own) is actually much more capable than they are. What they want to know is how to use their gear. They want to know how to achieve what they desire either the simplest way or the best way. If you focus more on that, you’ll find tons of success moving forward in this changing environment.
Day 4, Part 1 — June 8, 2023 — Prefumo Canyon
I’m not a morning person. When my alarm sounded and it was still very dark outside, I didn’t want to jump out of the warm bed that I was comfortably resting in. I knew this was going to be a fun, memorable, and photographically productive day, so I wiped the sleep from my eyes and began to get ready. I was finally going to meet Ken Rockwell and Dave Wyman, and all the others who also signed up for the Central Coast of California tour, and I did not want to be late.
Everyone knows who Ken Rockwell is. His longstanding website has been one of the most popular in photography for decades. Dave Wyman is perhaps less well-known, but he has been teaching photography, leading tours, and publishing books for a long, long time—an incredible talent who deserves to be a household name in photography circles. I was very excited for the opportunity to meet them both in-person.
The tour began at a hotel in San Luis Obispo, where we all met up and decided who would be driving and who would be riding in which car. There were twelve of us total, including Ken and Dave, which means there were 10 attendees, including myself. Interestingly, I found out that seven were repeat customers, and had participated in at least one of Ken and Dave’s tours before.
After everyone had their gear loaded up, and as the sun was rising, we carpooled and caravanned to Prefumo Canyon, which is a mountainous area in-between San Luis Obispo and Avila Beach. It’s not a place anyone would likely stumble upon, unless they were purposefully exploring back roads that few ever take. But Dave knows these hidden gems very well thanks to the research he did for his first two books: Backroads of Northern California and Backroads of Southern California. While Dave does take his tours to the iconic locations that everyone photographs, he also goes to places almost nobody else does because virtually no one else knows where they are. Prefumo Canyon is one such spot.
Dave Wyman is the tour organizer and leader, while Ken Rockwell is brought along as a subject matter expert. They are both available during the trip for any questions or advice that anyone might have. There’s no classroom portion of the tour—it’s all “en plein air”—so any and all education is done in-the-field. One can learn as much or as little as one wants to, and it is up to the attendees to ask any questions that they might have. Both Dave and Ken make themselves available throughout the tour; however, the information and advice that they provide is limited until questions are asked. If anyone is considering joining one of their tours in the future, my advice is to think about what you want to learn, and have a list of questions written down in advance. Also, don’t be afraid to approach Dave and Ken, as they’re both eager to help.
We spent much of the morning in Prefumo Canyon, photographing in a few different locations before moving on to Avila Beach. Thankfully the sun was shining—this would be the only non-dreary day of the entire trip! I did so much photography at this spot that I decided to separate Day 4 into two parts.
The camera gear that I used on the first part of Day 4 (you can read the entirety of the gear that I brought with me in my Ultimate Travel Compact Camera Kit article) was a Fujifilm X100V with a 5% CineBloom filter, a Fujifilm X-E4 with a Fujinon 18mm f/2, Fujinon 90mm f/2, Pentax-110 24mm f/2.8, and Pentax-110 50mm f/2.8, and the RitchieCam App on my iPhone 11.
For this part of Day 4, the Film Simulation Recipes that I used on my Fujifilm cameras (which can be found in the Fuji X Weekly App) were Kodak Tri-X 400, Kodachrome 64, Kodak Portra 400 v2, Kodak Ektachrome E100VS v1, Fujicolor 100 Gold, Superia Premium 400, Pacific Blues, The Rockwell and Vintage Color. For the iPhone, I used my Vintage Kodak, Classic Color, and B&W Fade filters on RitchieCam.
The photographs below are in order of when they were captured. The picture at the top of this article, Bench with a View, fits in-between Retro Yellow and Dave with Rolleiflex. The second image, Light in the Woods, fits in-between Light in the Dark Forest and Ken & Distant Moon. Otherwise, the order is correct. I hope that you enjoy these pictures!
Day 4, Part 2 — Day 5, Part 1 — Day 5, Part 2 — Day 6
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100V — Amazon B&H Moment
Fujifilm X-E4 — Amazon B&H Moment
Fujinon 18mm f/2 — Amazon B&H Moment
Fujinon 90mm f/2 — Amazon B&H Moment
Ever since the first trailer for Wes Anderson’s Asteroid City debuted back in March, the movie’s generated a lot of buzz. There’s also been a ton of interest in recreating Wes Anderson’s aesthetic and style. Now that Asteroid City is about to hit theaters across America (and presumably the world), there’s been a renewed interest in the Wes Anderson look.
Unfortunately, it’s not possible to faithfully mimic an Asteroid City aesthetic straight-out-of-camera on Fujifilm models; however, you can get somewhat close, if you ok with compromises. My Vibrant Arizona Film Simulation Recipe is the closest you’re likely to get to an Asteroid City look without editing (in the article, I give some tips for getting even closer with a couple of quick edits). While it’s just not possible to achieve an orange/teal/pastel palette in-camera on Fujifilm models, the Vibrant Arizona Recipe does produce an unmistakable Wes Anderson vibe, which is definitely in-style right now.
Last month I visited Sedona, Arizona—the perfect location to use Vibrant Arizona! If there’s any place that just cries for this Film Simulation Recipe, it’s Red Rock Country. I loaded the Recipe into my Fujifilm X-T5, attached a TTArtisan 35mm f/0.95 lens, and walked around the iconic tourist town. My wife, Amanda, came along with her Fujifilm X-T4 (with a Fujinon 18-55mm f/2.8-4 lens), and recorded some clips.
You can use Film Simulation Recipes for video in Fujifilm cameras to an extent, and avoid color grading. Some settings aren’t available, such as Grain, Color Chrome Effects, D-Range Priority, and Clarity, which means that Vibrant Arizona can’t really be used for video. Instead, in order to get the video clips to be similar to the photographs, we used these settings in Amanda’s X-T4:
Classic Chrome
White Balance: 4350K, +6 Red & -8 Blue
Dynamic Range: DR400
Color +4
Highlight: -2
Shadow: -2
Sharpness: -2
High ISO NR: -4
Of course, being influenced by Wes Anderson, Amanda shot and edited the video in a style inspired by his movies. I hope that you find it entertaining, and that it will inspire you to give the Vibrant Arizona Film Simulation Recipe a try on your Fujifilm camera. Also, be sure to follow my YouTube channel if you don’t already, and give the video a thumbs-up if you liked it.
You can find the Vibrant Arizona Recipe (and nearly 300 more!) in the Fuji X Weekly App. Download for free today (Android here, Apple here); consider becoming a Patron subscriber to unlock the best App experience and to support this website.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X-T5: Amazon B&H Moment
TTArtisan 35mm f/0.95: Amazon B&H
I love to be creative, and to challenge myself to occasionally use curious techniques. While on the Central Coast of California tour earlier this month, one method I infrequently employed was a slow shutter speed handheld to purposefully achieve blurred images. When doing this, it’s possible to get an impressionist or abstract image that might be more interesting—or, at least, more unique—than if a quicker shutter or tripod had been used. I wouldn’t want to do this with every photograph, but when used sporadically (or maybe for a particular project), the results can be intriguing.
Keep reading to learn more!
Day 3 — June 7, 2023 — Pismo Beach & Avila Beach
En plein air is a French expression that means outside or outdoors. Specific to art, it was made popular by Pierre-Henri de Valenciennes in 1800, who encouraged artists to immerse themselves into the landscapes that they were creating by painting the scene while at the scene, and not in a studio (the most common practice at the time). The en plein air philosophy was embraced by impressionist painters, such as Claude Monet, Pierre-Auguste Renoir, Alfred Sisley, and others.
Dave Wyman calls the Central Coast of California tour “En Plein Air” because there’s no classroom or lecture portion—everything happens while out in the landscape actively capturing photographs. It’s about learning to see and interpret the scene around you by being immersed in it. Additionally, this part of California has some similarities to some French and Italian regions, so applying the en plein air expression seems appropriate.
While this was Day 3 for me, for everyone else on the tour it was Day 1. This was their travel day. Once settled into their hotel, they spent the evening photographing San Luis Obispo and Pismo Beach; however, I did not join them yet. The prior day was busy, and I knew the next several days would be, too, so I kept this one low-key with my family. We did make it to the ocean a few different times at various locations around Pismo Beach and Avila Beach, but I purposefully did less with my cameras and tried to just be in the moment more often.
The camera gear that I used on Day 3 (you can read the entirety of the gear that I brought with me in my Ultimate Travel Compact Camera Kit article) was a Fujifilm X100V with a 5% CineBloom filter, a Fujifilm X-E4 with a Meike 35mm f/1.7 lens, a Ricoh GR III, and the RitchieCam App on my iPhone 11. I did not use a tripod at any point on this trip, including the night shots below.
For Day 3, the Film Simulation Recipes that I used on my Fujifilm cameras (which can be found in the Fuji X Weekly App) were Kodak Tri-X 400, Kodachrome 64, Kodak Portra 400 v2, Superia Premium 400, The Rockwell, Urban Dreams, Xpro ’62, and Serr’s 500T. On the GR III, I used the Monochrome Film Recipe (which can be found in the Ricoh Recipes App) for the entirety of the trip, treating the camera as a monochrome-only model. For the iPhone, I used my Night Negative filter on RitchieCam. As always, these pictures are camera-made JPEG’s that are unedited, aside from cropping and straightening sometimes—my workflow is so quick and easy!
Regarding the order, the top picture, House on the Seaside Cliffs, was the very first photo of the day, while Shell fits in-between Hanging Ice Plant and Camera Fight with Jon. Although I used my cameras less on this day, and despite the drab overcast weather, I still was able to capture a few good shots. I hope that you enjoy these pictures!
Day 4, Part 1 — Day 4, Part 2 — Day 5, Part 1 — Day 5, Part 2 — Day 6
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100V — Amazon B&H Moment
Fujifilm X-E4 — Amazon B&H Moment
Ricoh GR III — Amazon B&H Moment
Meike 35mm f/1.7 — Amazon B&H