Let’s Talk About X-Trans VI

In my estimation, the next generation of Fujifilm cameras is right around the corner, likely to be announced early next year. I’ll tell you why I think that, and I’ll take some guesses at what X-Trans VI could look like—what might be different on the next generation of X-series cameras.

Fujifilm’s generational lifespan for the X-series is about three years. Some are a little longer, some are a little shorter. X-Trans I had the shortest lifespan of only about one year, or maybe two years, depending on how you classify the X-M1, which had an X-Trans I sensor paired with X-Trans II processor. Otherwise, though, three or three-and-a-half years is the average. Even though the X-S20 and X-M5 (and likely the X-T30 III when it is announced soon) have an X-Trans IV sensor, I consider them fifth generation cameras because they have the X-Processor 5 and everything that goes with that—they have some notable similarities to the other fifth generation models (the X-M1, on the other hand, had notable dissimilarities with X-Trans II models). The X-H2/X-H2s kicked off X-Trans V a little over three years ago, so we’re due for the next generation.

Fujifilm has been using the X-E series as a marker for the end of an X-Trans generation—not as the last camera, but as the second-to-last. The X-E1 was the second-to-last X-Trans I camera, with the X-M1 as the last; the X-E2s was released simultaneously with the X70, the last two X-Trans II cameras; the X-E3 was the second-to-last X-Trans III model, with only the X-H1 following; the X-E4 was the second-to-last X-Trans IV release (not including the X-S20 and X-M5), with the X-T30 II as the last. The Fujifilm X-E5 will most likely continue this pattern, and be the second-to-last fifth-generation model, with only the upcoming X-T30 III following. I think it’s safe to say, based on past patterns, that 2025 will be the final year for the fifth-generation, and the sixth-generation will kick off in 2026.

Fujifilm often announces cameras in January/February, which are shipped in February/March. There’s a reasonable chance that will continue; however, not every year sees a camera released at the very beginning. A spring announcement with a late-spring, early-summer release is also common. My best guess is that the first sixth generation camera will be announced on or before the end of May, but probably sooner. Keep in mind this is merely a guess and nothing more.

Captured with a Fujifilm X-M1

What will X-Trans VI look like? I think it will be more about speed and efficiency than resolution. X-Trans takes a lot more computing power than Bayer, which not only puts a strain on the processor, but can also be more prone to heat dispersion issues. By emphasizing speed and efficiency improvements, Fujifilm can minimize some of the drawbacks to X-Trans. Besides, 40mp is already more than enough resolution for the format. I’m not sure if Fujifilm plans to continue using the same sensors and just upgrade the processor, or if we’ll see new sensors, too—or maybe a mix. Or it could be that we’ll see “new” sensors that have identical specs to the old ones, with small design improvements.

Sony makes Fujifilm’s camera sensors, as they do for many camera companies. If Fujifilm wants a partially-stacked 40mp APS-C sensor, Sony has to be willing to manufacture and sell it to Fujifilm. I think such a sensor would be well received in an X-H3 and X-T6, and would help to address speed and efficiency. Would Sony make that sensor, and how much more will it cost than the non-stacked version? That’s a good question. I think there is potential for some cameras to have a partially-stacked 40mp sensor (X-H3 and X-T6), and some to have a non-stacked 40mp sensor (for example, X-T60 and X-E6).

What about the X-H3s? Will it continue with the 26mp stacked sensor? If the X-H3 has a partially-stacked sensor, that might narrow the gap sufficiently for Fujifilm to discontinue the X-H2s line altogether. I think it’s possible that Fujifilm offers some small under-the-hood improvements along with the X-Processor 6, and simply call it the X-H2s II (basically, a very minor update). I also think it’s possible that Fujifilm replaces the X-H2s with an X-series version of the upcoming GFX Eterna cinema camera. I’m not sure how well the X-H2 and X-H2s have sold, and if Fujifilm feels that both models are justified in the new generation. If there’s one camera potentially on the chopping block, it’s likely either the X-H2 or the X-H2s; however, my guess is that they both continue, unless an “X Eterna” model is introduced as a sort-of replacement for the X-H2s.

I also wonder if Fujifilm will continue to use the X-Trans IV sensor into the sixth generation. As far as I know, Sony doesn’t offer any APS-C sensor in-between the 26mp that X-Trans IV is built on and the 40mp that X-Trans V is built on. Maybe Sony has been developing (say) a 32mp sensor behind the scenes; after all, Fujifilm was the first and (so far) only customer of the 40mp sensor, so it could happen with another one. If so, Fujifilm would move beyond the X-Trans IV sensor in its lower-resolution sixth generation cameras, like the X-S30, X-M6, and X-T30 IV (perhaps the X-T30 III and X-T50 “merge” into one line, called the X-T60, with a 32mp X-Trans VI sensor). If not, I suspect that the X-Trans IV sensor will live on for a few more years, or maybe they make a minor change to it and call it 26mp X-Trans VI. It might even make sense for Fujifilm to offer three different resolution options.

Captured with a Samsung NX210 in 2013

It’s possible, albeit highly unlikely, that Fujifilm will stop using Sony sensors. Samsung makes pretty good camera sensors, and Fujifilm even helps with some of their technology. They used to manufacture APS-C sensors for their long-defunct NX line, including a 28mp one that was pretty well regarded at the time. I could see Fujifilm using a new sensor maker for X-Trans VI, but I would be highly surprised if that actually happens. Sony is tried-and-true, reliable, and comfortable—if it ain’t broke, don’t fix it.

My guess is that the next X-Pro, which might be called X-Pro4, X-Pro5, or maybe even X-Pro6, will be announced early next year, and will be the first sixth generation camera. I have no idea what will be different about it. I really hope that it has the XPan aspect ratio—it would be an absolute shame if it doesn’t. The X-Pro1 kicked off X-Trans I, the X-Pro2 launched X-Trans III (there was a significant gap in-between the two), and the X-Pro3 was the first camera with Classic Negative (and some other JPEG goodies). It’s overdue, so it makes sense to me that it will be the first X-Trans VI model.

After that, the X-H3 and X-H3s (or X Eterna) seem like logical options, followed by the X-T6, which might come in late 2026 or early 2027. I could see the X-S30 announced in May of 2027, and with it the new 32mp sensor (if such a sensor happens). Of course, this is all highly speculative. I have no inside information, these are merely guesses that should be taken with a huge amount of salt.

I do think that X-Trans VI should introduce a new Film Simulation or two. While Fujifilm is the in-camera JPEG processing leader, other companies are trying to close the gap, so Fujifilm should not be complacent. Some ideas: PRO Neg. H, that resembles Fujicolor PRO 400H film, and turns pastel with overexposure; Velvia XPRO, which mimics Fujichrome Velvia 50 that has been cross-processed; Fortia, which is simply the Pop Color Advanced Filter graduated to Film Simulation, resembling Fujichrome Fortia film; Natura, a facsimile of Fujicolor Natura 1600; Neopan, a new B&W option similar to Acros but with more contrast. I have many other ideas, but those should get Fujifilm started if they’re not sure what to do.

It shouldn’t stop with Film Simulations. Some other JPEG ideas are: Highlight and Shadow Color Toning, allowing for a split tone aesthetic (available for both color and B&W photos; something like the Monochromatic Color option, but specifically for Highlight and/or Shadow); Faded Shadow Effect (Strong, Weak, Off); Vignetting (Strong, Weak, Off); Halation Effect (Strong, Weak, Off); Light Leak Effect (On, Random, Off); Mid Tone adjustment within the Tone Curve (-2 to +4); Medium Grain size and strength; Extra Strong and Extra Large Grain Effect. Additionally, I’d like to see the Retro and Expired Film Filters from the X half make their way into Advanced Filters, and also the ability to set Grain and perhaps some other customizations within Advanced Filters. Last but certainly not least, all of the 40mp cameras should have the XPan aspect ratio. If Fujifilm introduced just half of those ideas, it would be highly celebrated.

I’d also like to see Fujifilm address the IQ options—the Recipe parameters—linked to other settings, such as AF, sound, etc., within C1-C7. I explained this problem last year, and provided Fujifilm with a potential solution that came from Fred Miranda—if you’re from Fujifilm, you may want to read that article. Also, John Peltier covered this topic in his Fujifilm X-E5 video. There’s more than one way that this could be addressed, and the X-E5 does sort-of somewhat fix it, but I think it’s important to find a solution sooner than later.

We’re nearing the end of the fifth generation of the X-series. In all likelihood, the sixth generation will come in 2026, which is right around the corner. I have no idea what changes that will bring, but it will certainly bring some. While I’m excited for the new cameras, I also want to express my opinion that camera successors come too quickly. If parts can be secured, camera makers should keep manufacturing models for many years. The refresh rate should be five-to-seven years; three years should be an exception and not a rule. Regular firmware updates can keep “old” products fresh. This also means you have to keep building the current models, and situations where a certain one is discontinued and the successor doesn’t come for a couple of years should be avoided. Discontinue the old model when the new one is six months out, and when the new one is released, it should be a substantial update, and not a minor refresh. This seems like a more realistic approach, and is more similar to how the camera industry worked for many, many decades—I hope we can get back to that. In the meantime, I’ll continue to enjoy the cameras I have, which are quite excellent photo-making machines. It’s fun to consider what the future might be, but it’s important to not lose sight of here and now, which is what actually matters.

Hidden Gems: Underrated Fujifilm Cameras for SOOC Photography

Fujifilm is renown in the photography world for blending modern technology with vintage styling, delivering an experience similar to classic film cameras with colors inspired by analog looks. While newer models often steal the spotlight, some older Fujifilm cameras remain hidden gems—overlooked, yet still highly capable. These cameras seem to pair especially well with my Film Simulation Recipes for straight-out-of-camera photos that don’t require editing. If you’re looking for a capable, budget-friendly camera that embraces the magic of Fujifilm’s film simulations, consider these four hidden treasures.

Fujifilm X-T1: The Classic Workhorse

Released in 2014, the Fujifilm X-T1 was a game-changer for the X-series. It introduced the rugged, SLR-style design with dedicated dials that many Fujifilm photographers love. With a 16mp X-Trans II sensor, the X-T1 may not have all the latest film simulations and JPEG options, or stats that impress compared to the latest models, but don’t let that fool you—it still produces fantastic images in 2025.

This was one of the first cameras with Classic Chrome, which is the long-time most popular film simulation for those who use Recipes. Kodachrome II, Kodachrome 64, Classic Kodak Chrome, and Kodacolor are a few of the Classic Chrome Recipes that work beautifully on the X-T1, producing a vintage film-like aesthetic straight-out-of-camera. The Fujifilm X-T1 is an excellent introduction to the Fujifilm experience without breaking the bank, and it’s easy to recommend as someone’s first interchangeable-lens model to learn photography on.

Fujifilm X-T1 & Kodak Portra 160 Recipe
Fujifilm X-T1 & Kodak Portra 160 Recipe
Fujifilm X-T1 & Ektachrome 100SW Recipe

Fujifilm X-Pro2: The Soul of Film Photography

The Fujifilm X-Pro2 is a dream camera for photographers who love the rangefinder experience. Introduced in 2016, it was the first Fujifilm camera with the 24mp X-Trans III sensor and the first to feature Acros, one of my favorite film simulations. This camera was a notable step forward in emulating film-like results thanks to added JPEG options like faux grain. Of the three X-Pro iterations, the X-Pro2 is my personal favorite.

This camera is a fantastic choice for those who want an analog-like shooting experience. With its optical/electronic hybrid viewfinder and vintage aesthetics, it feels like using an old film camera. Recipes like Vintage Kodachrome, Kodachrome II, Kodak Gold 200, and Acros Push Process (to name a few) look great on the X-Pro2. This camera is especially great for manual vintage lenses, which makes the experience even more retro.

Fujifilm X-Pro2 & Kodachrome II Recipe
Fujifilm X-Pro2 & Provia Slide Recipe
Fujifilm X-Pro2 & Acros Recipe

Fujifilm X-T20: The Compact Powerhouse

When I met Omar Gonzalez on a Manhattan rooftop last year, he seemingly wasn’t carrying a camera. So I asked him if he brought one with him, and, if so, which one? He smiled, and pulled out of his sweater pocket a Fujifilm X-T20. He then told me that the X-T20 is his everyday casual camera for just walking around with. That should speak volumes. He also mentioned that the C1-C7 Custom Setting Presets were filled with Fuji X Weekly Recipes.

With the same X-Trans III sensor as the X-Pro2 and X-T2, the Fujifilm X-T20 offers exceptional image quality in a more compact, lightweight body—ideal for street photographers, travelers, and creatives on the go. Despite its size, the X-T20 retains the essential dials that make Fujifilm cameras so enjoyable to use. Recipes like Provia Slide, Everyday Astia, Agfa Optima, and Agfa Scala produce stunning yet nostalgic images on this camera. The X-T20 is an excellent choice for photographers who want a mix of convenience, quality, and affordability.

Fujifilm X-T20 & Kodachrome II Recipe
Fujifilm X-T20 & Velvia Recipe
Fujifilm X-T20 & Fujicolor Pro 400H Recipe

Fujifilm X30: The Forgotten Compact

The Fujifilm X30 might just be the most underrated Fujifilm camera. This fixed-lens compact camera from 2014 features a 2/3-inch 12mp X-Trans II sensor and a 28-112mm (full-frame-equivalent) f/2.0-2.8 lens that has a lot of character. It’s small size is ideal for everyday carry, yet it is quite versatile thanks to the zoom lens.

The pictures from this camera are amazing, with a ton of character—I especially love the lens flare. The photos are instant memories, and that’s the selling point of the X30, as the spec sheet is not especially impressive, and the camera seems a bit outdated in 2025. Recipes like Pro FilmLomography Color 100CineStill 800T, and Monochrome Red are excellent options. The X30 is an everyday-carry camera—just grab it while heading out the door on ordinary outings.

Fujifilm X30 & Kodachrome 64 Recipe
Fujifilm X30 & Pro Film Recipe
Fujifilm X30 & CineStill 800T Recipe

Conclusion

While the latest Fujifilm cameras have more features and film simulations, these four underrated models remain exceptional tools for photographers who appreciate the magic of film simulations and Recipes. Each one offers a unique experience: the rugged reliability of the X-T1, the rangefinder soul of the X-Pro2, the compact power of the X-T20, and the travel-friendly versatility of the X30.

When paired with the right Film Simulation Recipes, these cameras prove that you don’t need the newest gear to get great results. If you’re looking for a Fujifilm camera that delivers timeless images and an engaging shooting experience, don’t overlook these hidden gems. You might just discover your new favorite camera.

Find these Film Simulation Recipes in the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

OM-3 Thoughts

I’ve had a couple of people ask me this morning for my opinions regarding the brand new Olympus—sorry, I mean OM System as they are now called—OM-3 camera, which was announced today. I don’t have a lot of strong thoughts about it, and I’ve never handled the camera nor seen it in person, so these opinions should be taken with a large grain of salt.

Micro-Four-Thirds (M43) sales have been on the decline for years. It’s a shrinking market and has been for awhile, but it’s not dead (yet, anyway). Olympus—err, OM System—has surprisingly strong sales in Japan, but not worldwide, where it’s largely a minor (and almost forgotten) footnote in today’s digital camera market. The OM-3 will surely help to bring more international attention to the brand and the format.

I don’t have any major issues with the camera itself. I think M43 hit a ceiling several years back, and there’s not a lot of room for growth. You see that in this camera, as it’s not especially innovative compared to their releases going back to 2019. This is not a suggestion that the camera isn’t good, only that the system needs some major technological innovation in order to break the ceiling it is currently pinned against. Right now, they seem to be leaning into AI for that, but I’m not sure if that’s going to do it.

The OM-3 is a bit large and expensive for what it is. This is a Fujifilm-centric blog, so I will make some quick apples-to-oranges comparisons to X-series models. It’s similarly sized to the Fujifilm X-T50, and just a smidge heavier—I think that’s the Fujifilm model the OM-3 is most similar to, although they are divergent enough not to directly compare. The OM-3 is better-looking, but (unfortunately, IMHO) with a dial format more similar to the X-S20, plus a swivel screen. The OM-3 is weather-sealed, and in that sense it could be compared to the X-T5. The stacked sensor will draw some comparisons to the X-H2s, while the price is the same as the X-H2. I think if OM System had been able to price it three or four hundred dollars less, it would be a bit more compelling. Perhaps the camera that the OM-3 will get compared to the most is not a Fujifilm model, but the Nikon Zf. It’s possible that Olympus views this more as a competitor to that camera, and less to any specific Fujifilm model.

For those with M43 cameras, the OM-3 must be a sight for sore eyes. Between both OM System and Panasonic, M43 has averaged only two camera releases per year for several years now, so new bodies are few-and-far between. The OM-3 is the best-looking M43 camera released in awhile. It’s basically a flagship model, so it has a lot of solid features. For those on the outside—who aren’t already in the M43 system—I’m not sure this camera is enough to draw you in, especially when there are options with larger sensors, more resolution, higher dynamic range, better high-ISO, smaller depth-of-field, etc., for the same or less money, and not much larger, if larger at all.

The advantages that M43 has over other sensor formats are size, weight, and price. The OM-3 doesn’t leverage any of those advantages, but if Olympus were to make a new PEN-F, that very well could be a big success because it would play to the advantages of the system. If I were them, I would do that before 2025 is over. I would also return to the Olympus brand name, as OM System just doesn’t have as good of a ring to it, nor does it hold any nostalgia (plus, I keep accidentally typing Olympus instead of OM System…), but I highly doubt that will happen.

Let me wrap this up. I wish OM System much success. I have nothing against them or the OM-3. I’m sure it is an excellent camera, and that those who buy it will be quite happy with their purchase. I don’t have any interest in the OM-3 personally because I love my Fujifilm cameras, and there’s nothing profound enough with this model to convince me to invest into a new system, especially one that is barely holding on. I think this camera will appeal the most to those who already own some M43 lenses.

Selling and Trading my Unwanted Gear

Over the years I have accumulated quite a collection of photography gear. I have cameras and lenses that I rarely—if ever—use. They’re on my shelf collecting dust, or packed away in a box. I’ve been meaning to get rid of some of these items, but I just never seem to get around to it.

The number one reason why I hold onto my old, unused gear is not because I want to keep it, but because I dislike the process of selling. Over the years I have used sites like Craigslist, eBay, Facebook Marketplace, and even Instagram Stories to sell my stuff, but it has rarely been an easy and smooth process. I’ve been ghosted more times than I can count, and even scammed a couple of times. It’s such a headache!

I want to be transparent upfront: MPB is the sponsor of this article. If you don’t know it yet, they are the largest global platform to buy, sell and trade used photo and video gear—each piece checked by hand before being MPB Approved. MPB asked me to create a series of articles sharing my honest opinion about using gear loaned from their platform (you can find the links at the bottom of this article). 

A couple of weeks back, they asked me about testing the selling and trading process for myself—and since I’d been putting off selling my old gear to raise funds for a camera I had my eye on, I jumped at the suggestion to try (fingers crossed) an easier way. It is important to note that they didn’t give me any special treatment or pricing. So while I have purchased from MPB a couple of times in the past, this article is about my experience going through the sell and trade process as a normal customer for the first time. Free, fast, and fair is how they describe their instant quote process, so let’s put that to the test.

I had three items that I no longer needed: My Fujifilm X-M1, Fujinon 100-400mm lens, and Canon EOS 5DS R. For the X-M1, I wanted to trade for a Fujinon TCL-X100 II Conversion Lens, which MPB had loaned to me back in October. For the zoom lens and Canon DSLR, I wanted cash. I did this in two separate transactions—one trade, and one sell.

How to sell with MPB

When you visit the MPB platform, you are presented with a path choice: “Shop” or “Sell/Trade”. When you click “Sell/Trade”, you are prompted to provide information about the gear you’re looking to sell—what exactly is it, and what is the condition it’s in (there’s even a quick guide if you’re not sure how). After that, you just select “Get Instant Quote”, provide some basic information (name, email, and optionally your phone number), and MPB presents you with a tentative offer. All quick, easy, and painless.

For my Fujifilm X-M1, since I was planning to trade, I added the TCL-X100 II lens to the Buying category, selected my desired cosmetic condition, and chose the specific one that I wanted to trade for. When I clicked “Get Instant Quote”, I was presented with a price for the X-M1 that was well above what I had anticipated being offered—I didn’t expect so much! I added some batteries and accessories to the trade, and still had ample cash leftover. The next step was to box up the camera, and ship it for free via FedEx. I should note that trading gear doesn’t increase or decrease the price of whatever you are buying or selling.

A few days later I received an email from MPB that my item was received. The next day another email came stating that my item had been inspected, and my quote updated. They reduced the amount they wanted to pay for it by a little and I could either accept or reject it. I had the option to reject the offer and get my gear returned for free if I wasn’t happy, but I accepted. It was still more than I had anticipated, and there was still cash leftover after the trade. I provided MPB with banking info, and two days later I was paid. Just yesterday, the TCL-X100 II, batteries, and accessories arrived in the mail, and I couldn’t be happier with the whole process.

Next, I went through the same process to sell my Fujinon 100-400mm lens and Canon 5DS R camera; however, the quote for these two items were both less than I had hoped for. I needed them gone fast, so I decided to send them in anyway. When MPB reviewed the lens and camera, they once again adjusted the quote, this time significantly increasing the value of the Canon DSLR. It was still less than I would have liked to have sold them for, but the overall increase made me feel a little better about it. I later learned they use MPB Re.Value—the world’s leading proprietary dynamic pricing engine for used camera gear with millions of data points—to provide real-time prices for buyers and sellers.

I was curious how much of a markup MPB would give my items (after all, they’ve got to earn a profit), so I found them on their website. The X-M1 has a markup of $149, which seems quite reasonable. The Fujinon 100-400mm has a markup of $339, and the Canon EOS 5DS R has a markup of $333, which leans in their favor. You could say that I left money on the table, had I sold these items myself instead of using MPB, but that’s assuming I would have been able to sell them for that price, and that I wouldn’t have had to pay shipping and other fees. Add to that the time and hassle of doing it, plus the risk of being scammed or worse, and I would say that selling to MPB was undoubtedly preferable.

After selling gear through MPB for the first time, I’ve learned that it’s a quick, easy, and painless process. While I would have liked to have received a little more for two of the three items that I sold, overall I am pleased with the outcome, and I will certainly use MPB again in the future.

See also:
Fujifilm X-Pro2 — The camera that got away (again)
Fujifilm X-T50 + Fujinon 23mm F/2 = Interchangeable-Lens Fujifilm X100VI??
Leica Q2 from the perspective of a Fujifilm photographer
Fujifilm X30 — Fujifilm’s Forgotten Retro Compact Zoom
Close Up with the Fujinon XF 30mm F/2.8 R LM WR Macro
Traveling Light with the Fujifilm X100VI + WCL-X100 II & TCL-X100 II Conversion Lenses
Your Gift Guide for Affordable Fujifilm Gear

The Inverted U & Camera Design

Memorial Bridge – Nashville, TN – Fujifilm X-T50Fujicolor PRO 160C Warm

An inverted U curve is a graph that shows a relationship between two variables where one positively affects the other until it reaches a peak, then flattens out before it begins to have a negative effect (looks like an upside-down U). It’s a good way to quantify and visualize the concept of diminishing returns. It’s the saying too much of a good thing as a mathematical equation. In my opinion, we reached a point of diminishing returns with our digital cameras several years back.

While pretty much every aspect of a digital camera can be affected by this, a good example is resolution. Most people don’t need any more than 12-megapixels, considering how the vast majority of pictures are viewed. The amount of resolution one needs is dependent on what one is going to do with the picture: if it will only be shared on Instagram and through text messaging, 6mp is probably plenty; however, if you will make poster-sized gallery prints, 6mp is not anywhere close to enough. The percentage of photographers who need 24-megapixels is quite small, and the percentage that need more than that is much smaller (nice to have and need are two different things). Think of it this way: the difference between 16mp and 24mp is about the same leap as between 26mp and 40mp, but since most people don’t even need 24mp, the extra jump to 40mp has no practical advantage for the majority of photographers (only some), while perhaps having a negative effect on storage, since the files are much larger. A photographer is unlikely to avoid a 24mp camera because it has “too much” resolution, but they might a 40mp model (I’ve had a few people tell me this), which illustrates the inverted U curve perfectly.

I’m not meaning to pick on resolution here, it’s just an example. Specs sell cameras, whether or not they have any practical benefit for the person buying. 40mp sounds a lot sexier than 16mp, but probably 80% of those buying the 40mp camera only really need 16mp, and 95%+ likely only need 24mp. One must consider what their individual needs are because we’re all different. Someone might very well find 100mp to be barely sufficient, while another would absolutely hate having such large files. Someone might have a Fujifilm GFX100S II for a specific purpose, a Fujifilm X-H2s for another, and a Fujifilm X70 for another (true story). An individual might find their needs vary greatly depending on the situation, so they have multiple options, and choose the one that best fits the purpose of what they’re creating.

Architecture Archway – San Diego, CA – Fujifilm X-T50 – Pacific Blues

Our cameras today are almost always more capable than we are (with maybe only a few extraordinarily rare exceptions). In fact, I saw that someone recently created a short film on a $9 toy camera. The limitation is not the gear, it’s only what you do or don’t do with it. Ansel Adams famously stated, “The single most important component of a camera is the 12 inches behind it.” Even though most cameras can basically auto-do-everything (and more and more people rely on that), I believe his statement is just as true today as it was when he coined it, if not more so. Those who take charge of their gear (whatever their gear is) and use it in creative ways tend to have a better chance to stand out from the crowd—and boy-oh-boy is it crowded! We’re in a day and age where everyone has a camera with them all the time.

Pretty much every aspect of our cameras—resolution, dynamic range, high-ISO, frames-per-second, autofocus capabilities, etc., etc., etc.—have all reached a point of diminishing returns. They’re all near the top of the inverted U curve. Yes, camera makers can improve these things, as they should. I have no doubts that they will continue to strive to make the greatest products that they possibly can. But… these improvements will have a practical benefit for fewer and fewer photographers. We can gripe over small things—and turn those small things into big things—but there’s never been a better time to be a photographer or videographer. Our gear—whatever it is—is truly amazing! We should appreciate just how lucky we are, and complain less about how our incredible gear just isn’t quite incredible enough for us.

Since most aspects of digital camera technology is near the peak of the inverted U curve, where can camera makers turn to for improvements that will actually have a more wide-spread impact? My advice is user experience. In my opinion, how you feel using your camera is just as important as the technical specs. This could be interpreted as ergonomics and button placement, which are both aspects of what I’m talking about, but not just merely those things. It’s not only how the camera feels, but more so it’s how the photographer feels while using it. I believe that the experience plays a notable role in the image outcome (more than we often give credit), so camera makers should focus more on the emotional side of camera design. If any and every make and model is capable of getting the job done no matter the job (which is pretty much where we are now), why should someone choose your camera? As specs and advancements matter less and less, it’s not necessarily going to be technical improvements that attract buyers, it’s going to be how people feel while getting the job done with the camera in hand.

What precisely that means will vary from person-to-person, and brand-to-brand. What provides me with a good experience might not be the same for you. We’re all different, so that’s why there are different strokes for different folks. For me, it’s Fujifilm gear with retro-inspired designs and traditional tactile controls, and also straight-out-of-camera results that don’t require any editing for the pictures to look good. Each camera brand should consider how they can improve the user experience for their customers, and design their future models with the experience in mind just as much as the technical capabilities. Make your customers feel just as good about the gear in their hand as the potential images that they’ll create with it.

The Current Fujifilm X-Series Cameras

Not everyone is aware of which cameras are currently available in the Fujifilm X-series lineup, or who each one might be for. I did this last year, and thought it would be good to update it for 2024. These are my opinions, and not everyone is likely to agree with them, but I hope that some of you will find this helpful.

If you are looking for the too-long-didn’t-read version, it’s simply this: the X-H2/X-H2s is the premium flagship, the X-T5 is the top-notch retro-styled option, the X-T50 is nearly as good as the X-T5 but with a few notable differences, the X100VI is impossible to get, the X-S20 is the smaller sibling of the X-H line, the X-T30 II is the oldest option but is the best value for stills, and the X-M5 is the newest camera and is pretty good for a base-level model. Oh, and there’s a bonus at the end.

Fujifilm X-H2 / X-H2s

The X-H2 and X-H2s are Fujifilm’s flagship X-series models. These are top-of-the-line hybrid cameras with the greatest features. The X-H2s has a stacked 26mp X-Trans V sensor for maximum speed—think sports and wildlife—while the X-H2 has a high-resolution 40mp X-Trans V sensor. I’ve met a number of talented and successful photographers and videographers who use these models for their professional work, and they speak quite highly of them.

Fujifilm intended the X-H2 and X-H2s to compete against the Canikony brands. Fujifilm wanted those unhappy with their Canon, Nikon, or Sony models—particularly the lower-to-mid-tier full-frame bodies (the GFX line competes more against higher-end full-frame)—to take a close look at these cameras. It seems to be a successful strategy; my rough guestimate from my own experiences within the community is that more than half of those who purchased an X-H2/X-H2s did so as their first Fujifilm model.

If you are coming from another brand and want the easiest transition and also the top-of-the-line model, the X-H2/X-H2s is my best recommendation. For a pro (or aspiring pro) photographer or videographer, this definitely should be strongly considered. Personally, I don’t like the PASM dial philosophy, and so these models are not for me. For those who appreciate Fujifilm’s traditional tactile controls and vintage styling, the X-H2 and X-H2s might not be for you, either; however, no camera is for everyone, and just because this camera “isn’t for me” doesn’t mean that it shouldn’t exist, because there definitely is a need for it, and some people really love this line.

Fujifilm X-H2:
AmazonB&HMoment, WEX, Nuzira
Fujifilm X-H2s:
AmazonB&HMoment, WEX, Nuzira

Fujifilm X-T5

The Fujifilm X-T5 is nearly as capable as the Fujifilm X-H2, but smaller, lighter, and cheaper, and with traditional tactile controls and vintage styling. This camera is no video slouch, but it is a bit more stills-orientated than the flagship line. It has the 40mp X-Trans V sensor, and competes well against some full-frame models. If you want the full Fujifilm experience, this is my top recommended camera. I know some who use the X-T5 for both professional stills and video work, so it is more than capable for whatever it is you need to capture.

From what I can tell, the majority of people who own an X-T5 have previously owned other Fujifilm models. It’s not typically one’s introduction to the X-series. I purchased the X-T5 immediately after it was released, and I have no regrets—it’s a great camera! If you have an older Fujifilm model that you’d like to upgrade from—or a lower-tier body that you want to step-up from—the X-T5 is one to strongly consider.

Fujifilm X-T5 in black:
AmazonB&HMomentWexNuzira
Fujifilm X-T5 in silver:
AmazonB&HMomentWexNuzira

Fujifilm X-T50

The Fujifilm X-T50 is the X-T5’s little brother—the technical specs are pretty much identical, and it is essentially equally as capable. The X-T50 is smaller, lighter, and cheaper. It is not weather-sealed (although I’ve taken it out in the rain a few times with no issues), has only one SD-Card slot, and a lower-quality EVF. Also, instead of an ISO Dial (something that the X-T00 series has never had, but the X-T0 series does have), the X-T50 has a Film Dial, which I personally like, but not everyone does.

Between the X-T5 and X-T50, I think if you are new to Fujifilm, I would steer you towards the X-T50; however, if you’ve been in the system awhile, the X-T5 is better and not all that much more expensive. Since the X-T50 is smaller and more lightweight, it might be the better option for travel or walk-around photography. You cannot go wrong with either, but the X-T5 is the more premium option of the two, if you are simply after the best. I like both models, and appreciate them for different reasons.

Fujifilm X-T50 in black:
AmazonB&HMomentWexNuzira
Fujifilm X-T50 in silver:
AmazonB&HMomentWexNuzira
Fujifilm X-T50 in charcoal:
AmazonB&HMomentWex

Fujifilm X100VI

This is the camera that everyone wants but few can get. The X100VI is by far the most pre-ordered camera in the history of photography, with unprecedented demand. Some who ordered one on the first day that it was available for purchase are still waiting. If you want to buy one, you’ll have to get in a really long line. I was quick to get my preorder in, but I still had to wait a little while; those who weren’t quite as fast have been waiting a lot longer, unfortunately.

The Fujifilm X100VI is my desert-island camera. If I could only ever have one model for the rest of my life, it would be this one. I almost always have it with me. I love the 23mm f/2 fixed lens, the leaf shutter, built-in ND filter, hybrid EVF/OVF, etc., etc.. This camera is extremely difficult to get right now, but hopefully it will be a little easier in 2025. Fujifilm has been manufacturing them at about 4 times the rate that they did the X100V, and eventually they’ll get caught up.

Fujifilm X100VI in black:
AmazonB&HMomentWexNuzira
Fujifilm X100VI in silver:
AmazonB&HMomentWexNuzira

Fujifilm X-S20

The X-S20 is the little brother of the X-H line. It has a 26mp X-Trans IV sensor paired with the X-Trans V processor. While it is a very capable stills camera, it is more video-centric, and is especially appealing for video content creators. I talked with several professional videographers who own both this and an X-H model, and they like using this camera over the flagship model for more casual work, such as social media videos and shorter-length YouTube videos. A couple even told me that the X-S20 is their top favorite Fujifilm X-series model.

This is another Fujifilm camera that has PASM and is intended to attract Canikony brand photographers. It competes well against Canikony brand APS-C and even some low-tier full frame offerings. From my experience, the majority of people who purchased it did so as their first Fujifilm model. It’s a great option for someone just getting into the system—especially if they’re more interested in video than stills—or as a smaller and lighter companion to their X-H2/X-H2s.

Fujifilm X-S20:
AmazonB&HMoment, WEX, Nuzira

Fujifilm X-T30 II

The Fujifilm X-T30 II is the oldest X-series camera that Fujifilm is currently selling. It is quickly approaching the three-years-old mark, but it was an extremely minor refresh (mostly, just a firmware update) over the nearly identical X-T30, which was released in 2019. It uses the same X-Trans IV sensor as the X-S20, but with the X-Trans IV processor (not X-Trans V).

While the X-T30 II is quite similar to the X-T50, Fujifilm has stated that the X-T50 is not its successor. Aside from the newer sensor and processor, as well as a Film Dial instead of a Drive Dial, the X-T50 has IBIS, is marginally larger and heavier, and is significantly more expensive. While I have seen some amazing video work created with an X-T30 II, the camera is definitely more stills-centric. If you’re not especially interested in video, and simply want the best value camera that will do well for photography, the X-T30 II is my top recommendation, and is an excellent introduction to Fujifilm or a good upgrade from an older model. If video is important, or if you just want the more premium option, the X-T50 is a great alternative.

Fujifilm X-T30 II in black:
AmazonB&HMomentWexNuzira
Fujifilm X-T30 II in silver:
AmazonB&HMomentWexNuzira

Fujifilm X-M5

The X-M5 is the newest camera from Fujifilm. It is both their smallest and most affordable model, and is very well equipped for its price point. One notable feature that its missing is an EVF. Like the X-S20, it has a 26mp X-Trans IV sensor paired with the X-Trans V processor. I think it could be an excellent first camera for someone, a solid upgrade from an old X-A model, or a good travel option due to its diminutive size.

For stills photography, if you can spend a little more, the X-T30 II is a step up despite being much older. For video, the X-M5 is better than the X-T30 II, but not quite as good as the X-S20 or X-T50; however, those cameras are a lot more money.

Fujifilm X-M5 in black:
B&HMomentWexNuzira
Fujifilm X-M5 in silver:
B&HMomentWexNuzira

Fujifilm X-T4 ES

This is kind of a bonus. The Fujifilm X-T4 ES (Extended Spectrum) infrared camera is a unique model that’s not necessarily easy to get. It’s an “ordinary” X-T4, but without the IR filter that is normally over the sensor, which means it is sensitive to the invisible light spectrum—both IR and UV (a.k.a. “full spectrum”). As far as I’m aware, you can only buy it from B&H right now, and only as a special item, which means that you either have to call them or go in-person to their store. I’ve been having a blast with it, the X-T4 ES is so much fun!

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100VI Variant Ideas

The Fujifilm X100VI is the most preordered camera in history by far. There were more orders placed prior to the release date than there were X100V’s produced in its entire four-year run. Completely unprecedented! I quickly made my order within minutes after it was announced, and I still had to wait over a month for it to arrive. There are people who placed their preorders on day-one who are still waiting, and some have been told that it might be closer to Christmas before it can be delivered. Even though Fujifilm is right now manufacturing the X100VI at somewhere around four-times the rate that they did the X100V, they still haven’t cleared out the preorder list, let alone begin to tackle the backorders placed after the release. It’s nuts! If you’ve been patiently waiting for yours, I hope that it arrives soon. If you haven’t already ordered yours, the wait could be quite significant.

Quite obviously before Fujifilm even thinks about offering alternative versions of the X100VI, they need to catch up on all the orders already placed. I have no idea how long that might take, but I highly doubt it will be anytime in 2024, and maybe not in 2025, either. However, once they’ve managed to get this situation under control—perhaps in the spring of 2026—I would encourage Fujifilm to consider producing variations of the X100VI. While this is something I’ve suggested for awhile (first with the X100F, actually), this is the first time that I’ve dedicated an entire article to the topic.

Leica just announced a 43mm f/2 version of the Q3, called Leica Q3 43. For those who don’t know, the Q3 has a 28mm f/1.7 lens, which is equivalent to 18.6mm on Fujifilm, the same focal-length as the X70. The new 43mm version has more of a standard field-of-view, and is equivalent on Fujifilm to 28.6mm (Fujifilm doesn’t offer that exact focal-length, but it is pretty close to both 27mm and 30mm, which Fujifilm does make).

Offering multiple focal-length versions of a fixed-lens camera is nothing new. For the Ricoh GR III, which has a 18.3mm (27.5mm full-frame-equivalent) lens, there’s a 26mm (39mm equivalent) variation called GR IIIx. Sigma had up to four versions of the DP cameras: 14mm (21mm equivalent), 19mm (28.5mm equivalent), 30mm (45mm equivalent), and 50mm (75mm equivalent). Fujifilm has never taken this approach, but I think they should.

Left: Fujifilm X100VI + TCL-X100 II + Kodak Portra 800 v3 / Right: Fujifilm X100VI + WCL-X100 II + Kodak Portra 400 v2

What Fujifilm does offer are conversion lenses, which screw onto the end of the camera’s fixed lens. There’s a wide-angle (WCL-X100 II) and telephoto (TCL-X100 II) option. The wide conversion lens has a 0.8x magnification, which means that the 23mm (34.5mm equivalent) lens on the X100VI becomes 18.4mm (27.6mm equivalent). The telephoto conversion lens has a 1.4x magnification, which means that the 23mm lens on the X100VI becomes 32.2mm (48.3mm equivalent). Essentially, it’s like having three versions of the camera: 18mm, 23mm, and 32mm. The downside to the conversion lenses is that they add a fairly significant amount of size and weight (especially the telephoto) to the camera, which, to an extent, defeats the purpose of it. While the teleconverters do indeed add quite a bit of versatility, I would like to see one or two alternative focal-length versions in the future, where the dimensions and weight of the camera are about the same, just with different fields-of-view.

My top two recommendations would be a 16mm (24mm equivalent) f/2.8 version, and a 35mm (52.5mm equivalent) f/2 version. Obviously 18mm f/2 would be a popular choice, so I’m sure that would be high on their list of potential focal-lengths. Fujifilm has a pancake 27mm f/2.8, and modifying those optics for use with an X100 series camera could be intriguing. Fujifilm could offer just one variation (like Leica did with the Q3, and Ricoh did with the GR III), or they could offer multiple options (like Sigma did with the DP series). Personally, I’d like both a more wide-angle and a more telephoto version.

This should not be a priority for Fujifilm whatsoever, but something to consider for down the road. Maybe it could be announced in the fall of 2025 in time for the Christmas shopping season, or in spring of 2026, or sometime later. Or maybe they don’t see any reason to offer it at all, because perhaps they don’t believe it will gain any net camera sales, only take away X100VI sales. Personally, I would likely buy whatever alternative focal-length version(s) that they do release, if they ever do, to be an addition to my X100VI. I don’t know how many other people would do the same, but it might be worthwhile for them to consider.

I don’t see Fujifilm going down this path in the near future. They may have no interest in doing it ever. But I like the idea, personally, and would encourage them to at least consider the possibility. Not everyone appreciates the 23mm (34.5mm equivalent) focal-length of the X100-series cameras, and even if they do, they may want a little variety sometimes. While I believe that it would do quite well for Fujifilm, obviously it is something that they themselves must believe in order for it to ever happen. I hope that someday it does.

I’m a Fujifilm Fanboy (…but my opinions should still be valid)

I enrolled in Photography 101 in college 12 years before Fujifilm introduced the original X100. I say this because I’m often accused of being a Fujifilm fanboy, which is meant to be a put-down to insinuate that my opinions are too biased to be trusted. But should I be so easily dismissed just because I really like Fujifilm cameras?

First, I am a proud Fujifilm fanboy, but that should not automatically invalidate my opinions; instead, it should only point towards my perspective. My photography journey began with full-manual film cameras by Canon and Pentax. Two years prior to the release of the X100, I first dabbled in digital photography. I owned cameras by Pentax, Samsung (remember when they made APS-C mirrorless cameras?), Sigma, Nikon, and Sony. Then, in 2016, I purchased a four-year-old Fujifilm X-E1, and my world changed. I found what I had been looking for ever since first trying digital. In an instant I became a Fujifilm fanboy, and my appreciation of Fujifilm brand cameras has only grown stronger since.

Shot on a Ricoh GR III

But, that doesn’t mean I’m not interested in other brands. I have two Ricoh GR cameras, for example. I also own a Nikon Zfc, although I rarely use it. I tried out a Canon EOS 5DS R a couple of years ago. More recently, I had the opportunity to use a Sony A7 IV fairly extensively. I have nothing against Canikony brands, but the more I use them, the more I’m convinced that they’re not for me.

Vocalizing my displeasure with brands that don’t have “film” in the name, and simultaneously stating why I love one particular brand, has caused some to suggest that my opinions are invalid. To be clear: my opinions are nothing more than my opinions, and they stem from my perspective. I was a long-time film photographer who exclusively used full-manual cameras for over a decade, was constantly frustrated with the digital models I used until I found Fujifilm, and I discovered along the way that I dislike editing RAW files—I much prefer camera-made JPEGs, as long as the camera can make those look good. That’s my perspective, and it is something that you may or may not relate to. If you cannot relate to it, then take my opinions with a grain of salt because they’re likely to be different from yours; however, that doesn’t mean that they’re invalid opinions.

Shot on a Nikon Zfc

I got heavily criticized when I stated that Nikon’s venture into retro-styled cameras fell short. Nikon didn’t have the courage to do what they should have done, and made compromises instead. From my perspective that much is clear, but I understand that if your perspective is different from mine you might have divergent conclusions, which is great—the world would be a boring place if we all thought exactly alike. For someone like me, the Fujifilm X-T5 beats the Nikon Zf, no question about it; for someone else, the Zf might be declared the winner for one reason or another. With cameras like the Zf and Zfc, I think Nikon has the potential to be great in my eyes, but those models have some significant shortcomings that need to be overcome first.

I was pretty unimpressed by the Canon EOS 5DS R when I used it. Perhaps that’s because I’m spoiled by the advantages of mirrorless, and using a DSLR was like stepping back in time (and not in a good way). While the camera-made JPEGs had nice colors, they were prone to banding and issues like that, the dynamic range and high-ISO performance was kind of disappointing, and the adjustment options were somewhat limiting. Maybe I’d like the newest models better, but not much about the 5DS R made me curious to try.

Shot on a Canon EOS 5DS R

Not a lot of people know that I used a Sony A7 IV camera somewhat extensively earlier this year. A number of friends and family members suggested that I should try it, plus all sorts of people complained to me that Fujifilm should be more like Sony (and, sadly, Fujifilm seems to be trying…). The opportunity presented itself, so I gave it an honest go. I even thought that if all went well, I might make Sony Recipes. But it didn’t go well. Using Sony cameras—or, at least the A7 IV—is such an uninspiring experience. Yeah, it will get the job done, but nothing about it is exciting to me. Technically great—yes; however, not in a form that makes me want to pick up the camera and shoot. Overall, the JPEG colors were disappointing, except for the “FL” (a.k.a. Film Look) creative look (their version of a film simulation), which actually is pretty darn good. I did like the ability to fade the blacks, and I did think that clipped highlights fall off nicely (as far as digital cameras go), but I did not like the proneness to banding. Sony’s JPEGs just aren’t at the same level as Fujifilm’s, but they definitely have some potential if Sony keeps working at it; however, the camera itself is boring.

But, but, but… autofocus! Fujifilm’s is awful, and Canikony is great! That’s what people say, but I don’t have any issues with Fujifilm’s autofocus, nor did I find any of the Canikony’s I used to be notably superior. Perhaps this is because I started photography with manual focus, and even though autofocus existed, it wasn’t very good back then. It’s improved by leaps and bounds over the years, and is quite reliable nowadays from every brand, including Fujifilm. If you take issue with this, ask yourself this question: why were photographers and cinematographers back then with inferior gear able to do so much more than you today with superior equipment? The answer, of course, is that the problem is not the gear, and has never been. But, you know, it’s easier to blame the gear than to learn new skills that don’t require the gear to be super amazingly great in order to get your desired results. And that’s how I would summarize this point: Fujifilm’s autofocus is amazingly great, and Canikony’s is, perhaps, super amazingly great. Those who put it down are ignoring the fact that it is still amazingly great.

Shot on a Sony A7 IV

This article concludes similarly to how it began: I love Fujifilm cameras! The X100V is my favorite, followed by the X-E4, then the X-T5, which I’ve been shooting with for a year now. Those three cameras are the ones that, by far, I use the most. I also enjoy shooting with my Ricoh GR III. And I use my iPhone often for casual shooting. That’s what works for me, which very well might be different from what works for you, and that’s perfectly ok. All of us have different experiences that give is divergent perspectives. If your perspective is similar to mine, you likely will appreciate my opinions, but if not, you probably will disagree. I’m a Fujifilm fanboy—perhaps one of the biggest that there is—but I’m not strictly a Fujifilm photographer, as I have a long history using all sorts of different brands, including the ones that I criticize sometimes. Heck, I’m even critical of Fujifilm occasionally—including in this very article—but Fujifilm is, by far, my favorite camera brand of them all.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V in black:  Amazon   B&H  Moment
Fujifilm X100V in silver: Amazon   B&H  Moment
Fujifilm X-T5 in black:  Amazon  B&H  Moment
Fujifilm X-T5 in silver:  Amazon  B&H  Moment
Fujifilm X-E4 in black:  Amazon   B&H  Moment
Fujifilm X-E4 in silver:  Amazon   B&H  Moment
Ricoh GR III:  Amazon  B&H  Moment
Ricoh GR IIIx:  Amazon  B&H  Moment
Nikon Zfc:  Amazon   B&H
Nikon Zf:  Amazon   B&H
Sony A7 IV:  Amazon  B&H

My Digital Camera Journey

My journey to Fujifilm wasn’t a straight path. Like many worthwhile adventures, there were a lot of twists and turns, and even moments where I nearly gave up. I’ve yet to chronicle this camera odyssey, so I thought I’d share it with you today. Perhaps you can relate, or maybe it will somehow assist you on your own journey.

In autumn of 1998 I enrolled in Photography 101 in college, where I learned to develop and print film in a darkroom. My first camera was a Canon AE-1, which I absolutely loved. Digital photography was in its infancy back then; I could tell a digital picture from film very easily, so I steered clear of it. I was one of those “holdouts” who stubbornly refused to go digital, and continued to shoot film even though it was no longer popular.

In 2009 I was asked to photograph my uncle-in-law’s wedding, which would happen the following spring. Realizing that the cost of film and development wouldn’t be that much less than the price of a new DSLR, I figured the time was finally right to give digital photography a try. My first DSLR was a Pentax K-x. I had a couple of Pentax SLRs, and I could use those K-Mount lenses on any Pentax DSLR—being able to use lenses that I already owned was a big upside. While the K-x was a budget model (not the cheapest, though), it was their newest, so I took a chance and went for it.

Pentax K-x — 2011 — Grand Canyon, AZ

I didn’t realize how much of a learning curve there would be. Photography is photography, I thought, but I was very wrong. I had never used PASM—on my film cameras, if I wanted to adjust the aperture, I turned a ring on the lens; if I wanted to adjust the shutter speed, I turned a knob on top of the camera; and ISO was set by the film. Choosing the shooting mode and using command wheels to adjust aspects of the exposure triangle was foreign to me. Crop-sensor was another new concept, which affects focal lengths and depth-of-field, something I didn’t even consider. With film, it’s often better to overexpose a little than underexpose, but with digital it is the opposite, because you can lift shadows but you cannot unclip clipped highlights. Post-processing with software… I had a lot of experience in the darkroom, but Lightroom… curves and sliders and layers and masking, that was all new to me, and it was not easy. I did not enjoy any of this.

Still, I had that wedding to photograph, so I begrudgingly trudged ahead, trying to become competent with my K-x.

Samsung NX200 — 2012 — Victorville, CA

For the next couple of years I was shooting more film than digital, but the film canisters were piling up in my refrigerator. My wife was getting tired of sharing fridge space with my film, but money was tight and I could only afford to get a couple of rolls developed here and there. I almost sold my K-x to fund the development of the film, but instead decided to just shoot more digital until my current stash of exposed film could be processed.

In 2012 I purchased my second model: a Samsung NX200. Yes, Samsung briefly had a line of mirrorless interchangeable-lens APS-C cameras that were actually quite innovative. By this time I had accumulated enough experience with digital photography—both operating digital cameras and post-processing with software—that it was becoming more comfortable and enjoyable, which made me want to shoot more.

Pentax K30 — 2012 — Amarillo, TX

I used that Samsung a lot… until one day when someone stole my camera bag from my car. Both the K-x and NX200 and all of my lenses were inside. Thankfully, I had good insurance, which replaced the K-x with a Pentax K30, and the NX200 with an NX210, plus they replaced the lenses. For about a month I didn’t have a digital camera, but once the insurance delivered, I had upgraded gear, and my zest for photography picked up right where it left off.

Funny enough, the stolen camera gear was recovered when the thief tried to pawn it. Because I had kept a record of the serial numbers, when I filed the police report the cameras were added to a list that was distributed to local second-hand shops; the pawn shop clerk saw that the gear was stolen, so they alerted the police. It took awhile, but I was able to acquire my stuff back, and suddenly I had four digital cameras!

Samsung NX210 — 2013 — Tehachapi, CA

I didn’t need four cameras, so I sold both of the Pentax bodies and the Samsung NX210, and used the funds to buy a Sigma DP2 Merrill (plus more NX lenses). I kept the NX200 for when I wanted an interchangeable-lens option. I liked this setup because the Sigma was small and pocketable, and the Samsung was smaller than a DSLR yet just as versatile.

The photographs from the Sigma DP2 Merrill were absolutely fantastic—finally as good as or perhaps even better than many of the film emulsions that I used. It was the first time that I felt this way about the quality of digital images. I finally truly embraced digital photography. I was in love with the pictures; however, the camera was far from perfect. Battery life was similar to a roll of film. You couldn’t stray far from base ISO. The camera itself was uninspiring. The RAW files were a complete pain to process. The photographs were amazing, but it was frustrating, difficult, and often time-consuming to achieve it. It was the epitome of love-hate.

Sigma DP2 Merrill — 2013 — Tehachapi, CA

For the next year, I used the Sigma for about 75% of my photography and the Samsung for about 25%. Man, that DP2 Merrill was a pain, but boy-oh-boy were the pictures good! Even though it had a fixed 30mm (45mm-equivalent) lens, I didn’t feel hindered by that limitation very often, and when I did the Samsung was eager to go.

A friend loaned my their Nikon D3200 to try for a few weeks, then I gave it back. The image quality was impressive for such a cheap body, but I was happy enough with the gear I had that I wasn’t tempted to switch brands.

Nikon D3200 — 2014 — Stallion Springs, CA

While cellphones had had a camera built into them for many years, I never felt that they were useful photographic tools until I got a Nokia Lumia 1020. This cellphone was a legitimate camera! Not a decent cellphone that happens to have a so-so camera, but a decent camera that happens to have a so-so cellphone. While the Sigma was quite compact and easily carried, the Nokia was even more so, which means that I literally always had it with me.

For about another year, I used the DP2 Merrill for about 50% of my photography, the Lumia 1020 for around 35%, and the Samsung was down to roughly only 15%. During this time two things happened: I was getting burnt out on post-processing the Sigma files, which was extraordinarily time consuming, and the Samsung began acting weird sometimes. Perhaps that’s why I used my cellphone so much.

Nokia Lumia 1020 — 2014 — Tehachapi, CA

In 2015 I sold the NX200 (and the lenses for it), and went all-in on the Nikon D3300, returning to the DSLR. This was Nikon’s low-budget model, but (because I had previously tried the D3200) I knew it would work fine for me; I spent more money on lenses instead. I really liked the quality of the pictures from this camera, but it didn’t take me long to remember that I didn’t care much for DSLRs. While the D3300 was very small and lightweight for a DSLR, it was still bulky, and less convenient to carry around.

I preferred the D3300 process—the shooting experience and especially the editing—over the Sigma, so I used the DP2 Merrill less and less. I have several thousand unprocessed RAW Sigma files still sitting on an old computer that’s in a box in the closet, and I’m sure they’ll be lost to time soon enough. Within a few months of purchasing the Nikon, I was only using the D3300 and cellphone, and not the DP2 Merrill.

Nikon D3300 — 2015 — Cambria, CA

It was a tough decision that I occasionally regret, but I reluctantly sold the Sigma DP2 Merrill. I set out to replace it with something somewhat equivalent—good image quality in a small, pocketable body—but with easier images to deal with. I wanted something that would be better than a DSLR for travel or just carrying around. I landed on the Sony RX100 II, which had a smaller sensor and a zoom lens.

It was definitely good to have a smaller option; however, while the camera certainly was good, I was never really happy with it. Perhaps I was too closely comparing the images to the Sigma, which was unfair to do. Sadly, despite trying, the RX100 II never found its place in my workflow, and was often underutilized.

Sony RX100 II — 2015 — Tejon Ranch, CA

I didn’t even own the Sony RX100 II a whole year before I sold it. During this time I was photographing less, while simultaneously shooting more film than I had the previous few years. Soon the D3300 and my cellphone were the only digital cameras that I owned, and I was using the Lumia 1020 more than the Nikon.

My wife had a Canon PowerShot N digicam. This little weird square camera actually took interesting pictures. I borrowed it on several occasions, including a trip to the eastern Sierras and Yosemite National Park, where I often chose it over the Nikon.

Canon PowerSot N — 2015 — Yosemite National Park, CA

I realized that I don’t enjoy big cameras. I appreciate smaller models because they’re easier to carry around and don’t get in the way of whatever else is happening around you. I feel sometimes that one has to choose whether they’ll be a photographer or just a regular person in the moment; however, small cameras allow you to be both, but often the compromise is image quality.

Even though some of my favorite pictures (up to that point) were captured on the Nikon D3300, in early 2016 I sold it, and seriously contemplated getting out of digital photography completely, and just shoot film. Instead, I purchased a Panasonic Lumix ZS40, which was similar to the RX100 but cheaper and not as good. For about four months my only digital models were this and my cellphone.

Panasonic Lumix ZS40 — 2016 — Gray Mountain, AZ

I also replaced my aging Nokia Lumia 1020 with an LG G4. The Nokia was barely being supported, so the phone side of it was becoming less practical. While the LG phone was not terrible for photography, I did not like it as a camera nearly as much as the Nokia; however, it was a much better phone overall.

This period of my photography is a bit of an empty hole. I nearly stopped. I was burnt out by a lot of things—some photography related and some not—and there just wasn’t the same joy in it that there once was.

LG G4 — 2016 — Promontory Summit, UT

But, then everything changed. I always had an interest in Fujifilm cameras since the original X100 was released, but never purchased one. In the summer of 2016, after months of not owning a “real” camera (aside from several analog models), I found a good deal on a used X-E1, so I bought it. When I first tried the X-E1, I instantly fell back in love with photography! The design—the retro tactile dials like my film cameras—just made so much sense to me. Why weren’t all digital cameras like this?!

Because I loved the camera so much, I was suddenly photographing a lot. I mean, a lot. The old problem of spending hours and hours editing pictures was returning, but at least the joy of photography was back. I sold the Panasonic, and used the X-E1 pretty much exclusively. Even the film cameras were going unused.

Fujifilm X-E1 — 2016 — Mirror Lake, UT

After one year, I traded out my beloved X-E1 for a Fujifilm X100F. Because the Sigma DP2 Merrill held such a special spot in my soul, I had high hopes that the X100F could basically do the same for me. It could be my “DP2” without the ridiculous editing hassle and without the shortcomings of that camera. At base-ISO the DP2 Merrill is really difficult to beat, but overall I found that I like the X100-series better. Much better, in fact.

Something very important happened at this time that must be pointed out: I figured out that the Fujifilm JPEGs were actually really good. I realized that the unedited straight-out-of-camera JPEGs didn’t look all that much different than my post-processed RAW files, and by tweaking the settings I could get even closer. Why was I spending all of this time editing RAW files when the camera could do the work for me? This realization literally changed my life. This was when I began making Film Simulation Recipes, which saves me so much time, and has allowed me to become a much more prolific photographer, while avoiding getting bogged down in the stuff that sucks the fun out of it.

Fujifilm X100F — 2017 — Seattle, WA

This article is already much too long, so I want to skip over my journey within Fujifilm. Maybe I’ll save that for another time. Currently I own a number of X-series models—nine bodies, to be exact—and I have owned or used a number of others. In a moment I’ll tell you what I’m shooting with in 2023.

I have had the opportunity to try several non-Fujifilm cameras over the last few years. I’m a proud Fujifilm fanboy, but that does not mean I’m not curious about or are not interested in other brands. I’ve tried Canon, Sony, Nikon, Ricoh, and Apple. They’re all good. They all have positive attributes. For me it’s no contest: Fujifilm is hands-down the best—I love Fujifilm cameras, and I cannot envision being a photographer without at least one; however, everyone has their own tastes and appreciations, and you might disagree with my assessments.

Canon 5DS R — 2021 — Huntsville, UT

So what am I shooting with now? Which cameras am I currently using?

Below are my top-ten most-used models so far in 2023, half of which are Fujifilm, which means five are not Fujifilm. I’ve placed them in order of most-used to least-used. As the year goes on I’m sure this list will change, at least a little. Without further ado, here are the camera’s I’ve been shooting with in 2023:

Fujifilm X-T5

Fujifilm X-T5 — 2023 — Vulture City, AZ

Fujifilm X100V

Fujifilm X100V — 2023 — Bisbee, AZ

Fujifilm X-E4

Fujifilm X-E4 — 2023 — Litchfield Park, AZ

Ricoh GR III

Ricoh GR III — 2023 — Buckeye, AZ

iPhone 11

iPhone 11 — 2023 — Gilbert, AZ

Fujifilm X70

Fujifilm X70 — 2023 — Tucson, AZ

Fujifilm X-H1

Fujifilm X-H1 — 2023 — Buckeye, AZ

Samsung ST76

Samsung ST76 — 2023 — Buckeye, AZ

Nikon CoolPix S7c

Nikon CoolPix S7c — 2023 — Buckeye, AZ

Fujifilm FinePix AX350

Fujifilm FinePix AX350 — 2023 — Glendale, AZ

See also:

Fuji X Weekly App
Ritchie’s Ricoh Recipes
RitchieCam iPhone Camera App

Classic DigiCams

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black:  Amazon  B&H  Moment
Fujifilm X-T5 in silver:  Amazon  B&H  Moment
Fujifilm X100V in black:  Amazon   B&H  Moment
Fujifilm X100V in silver: Amazon   B&H  Moment
Fujifilm X-E4 in black:  Amazon   B&H  Moment
Fujifilm X-E4 in silver:  Amazon   B&H  Moment
Ricoh GR III:  Amazon  B&H  Moment

A $400 Alternative to the Fujifilm X100V, X-E4, and X70

Since the Fujifilm X100V is difficult to find and sometimes outrageously expensive, something that I inadvertently had a hand in, people have been asking for recommendations on alternatives. Of course, the X100F or any of the older X100-series versions would be a top substitute, but even those are going for a lot of money, more than they should be for how old they are. The Fujifilm X-E4 with a Fujinon 27mm f/2.8 could be a very nice consolation prize, but due to parts shortages, those can be difficult to find, too, but thankfully there doesn’t seem to be much price gouging on it (knock on wood). The Fujifilm X70 would be a solid alternative, but they are pretty pricy, often going for the same or more than the original MSRP, despite being almost seven-years-old. If you are really set on owning a Fujifilm X100V (as a proud X100V owner I can understand why), if you just exercise some patience and constantly stay on the lookout, you are sure to find one for a reasonable price. If you are not patient, a used X100F isn’t too difficult to get, or even consider an X-E3, which can still be found brand-new if you look hard enough.

I’ve had a few people ask me for a recommendation on an X100V-like alternative for under $500, and one even asked for under $400. At first I scoffed at the idea. Even the original 12-year-old X100 currently goes for more than that, as well as every iteration of that camera since. Fujifilm doesn’t make entry-level cameras anymore, but even when they did, they were more than $500. Then I looked at my camera case, and I noticed two things: a Fujifilm X-M1 and a TTArtisan 27mm f/2.8. Hmmm. Maybe it’s possible after all.

Fujifilm introduced the X-M1—the third and last X-Trans I model—nine years ago. It’s an unusual camera, because it has an X-Trans I sensor but the X-Trans II processor, and in the same body as the Bayer-sensor X-A1. I think Fujifilm had some spare X-Trans I sensors sitting around after moving onto X-Trans II, and this camera was their way to unload them. There was never a predecessor, so when the X-M1 was discontinued so was the line. I paid $210 for mine two years ago. More commonly they’re found for around $250, and I’ve seen them for under $200 a couple times.

I think the X-E1 is a better body than the X-M1, and you can find those sometimes for $250 or less, but more often they’re $300-$350. If you see a good deal on one, I’d choose that over the X-M1. The X-A1 is basically the same thing as the X-M1, but with a Bayer sensor instead of X-Trans, and those are often a little cheaper. It’s definitely easier to find one under $250, and it’s not uncommon to see one under $200; however, between the X-A1 and X-M1, I’d choose the X-M1, but the difference isn’t huge. The X-A2 often is found for $250, and is another option. Occasionally you might find a good deal on an X-A3 or X-E2 (or X-E2s), so it’s worth looking just to see if you can get lucky, because that would be even better. If your budget is $500, you certainly have more options, but if the ceiling is only $400, you are much more limited, and the X-M1 is probably your best bet.

Of course, there’s still the lens. Sometimes you can buy the body bundled with a kit lens for nearly the same price as body-only (my X-M1 was bundled with 16-50mm zoom, for example), but the cheap kit zoom isn’t going to give you an X100-like experience. You’ll need a prime, but it has to be compact and cheap. The options are pretty limited, and are even more limited if you expect an autofocus option—the TTArtisans 27mm f/2.8 pancake-ish autofocus lens is the only one I can think of that is both cheap and small. If you don’t mind manual-focus-only, there are a few other lenses that could work, but I think this TTArtisan option is your best bet, and it’s only $160.

So, yeah, add $210 and $160 and you’re under $400. Will the X-M1 with the TTArtisan 27mm really give an X100-like experience? No, not at all. But, for under $400, it’s surely as close as you’ll get. If your budget is $500, spring for an X-E1 instead of the X-M1 and you’ll be a little closer, but still not there. The X-M1 is not as good as any in the X100-series models (or X-E-series or the X70), but that doesn’t mean that it’s not a decent camera capable of capturing good photos, because it is!

So if you are looking for a low-budget alternative to the Fujifilm X100V, X-E4, or X70, I suggest to you the X-M1 with the TTArtisan 27mm lens attached to it. The X-M1 is smaller than the X100V and X-E4, and just a little bigger than the X70. Obviously the TTArtisan lens, despite being pancake-ish, is bigger than the lens attached to the X100V and is especially larger than the one on the X70. It’s also a little bigger than the Fujinon 27mm lens (a popular companion to the X-E4). The Fujifilm X-M1 with the TTArtisan lens is small enough to be in the same compact category as those cameras, but is much, much cheaper. If you can spend more, there are better options; however, if you don’t have much to spend or are looking for an inexpensive first-camera, this is my recommendation for under $400.

It would be easy for me to suggest this to you, and not use it myself. That would not be very genuine of me, so I did use the Fujifilm X-M1 with the TTArtisan 27mm f/2.8. I also let me 13-year-old son, Jonathan, use it a little, too. This combo is very capable of producing lovely pictures straight-out-of-camera that have character and some analog-like qualities. It’s also easy to use for those who want good results without much fuss.

The 15 pictures below are all unedited (aside from some cropping and straightening), captured with the Fujifilm X-M1 and TTArtisan 27mm f/2.8.

Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Jonathan Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Jonathan Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Jonathan Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Jonathan Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Jonathan Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch
Fujifilm X-M1 + TTArtisan 27mm f/2.8 – Photo by Ritchie Roesch

Now, let me tell you about the Film Simulation Recipes, because otherwise I’ll get a whole bunch of inquiries—you all want to know, right?! The top picture (of the X-M1 by itself) was captured with a Fujifilm X-E4 and Fujinon 27mm using the Fujicolor Pro 400H recipe. The next four pictures (the X-M1 with other cameras) were captured with a Fujifilm X-T5 and Fujinon 90mm using an upcoming recipe that I’ll publish soon. The 15 pictures above were captured with a Fujifilm X-M1 and TTArtisan 27mm using an upcoming recipe that I’ll publish soon. So, for now, only the very top picture is a recipe that you can currently use—you’ll have to stay tuned for the others.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

TTArtisan 27mm f/2.8  Amazon

Fujifilm Cameras In Stock Right Now

I’ve had a lot of people tell me lately that they’re frustrated the Fujifilm camera they want to purchase is out of stock, and has been for some time. Unfortunately, Fujifilm (like a lot of companies) has been plagued by global supply chain issues and parts shortages. On top of that, I believe that Fujifilm is ready to fully move onto X-Trans V, which means that X-Trans IV models will get harder and harder to find. So I thought I’d look at what is out there in stock on Amazon, and share what I find.

I was not surprised to see the Fujifilm X100V and Fujifilm X-E4 out-of-stock. Those two cameras haven’t even had a chance to hit the shelves, because they’re already sold the moment the shipment arrives at the store. Fujifilm could have sold a lot more copies of these two models if they had been able to manufacture more, and maybe they’re in the process of doing just that, or maybe they’re retooling for the next iteration—who knows? Whatever the case, a lot of people want an X100V and/or X-E4, and they can’t get one, unfortunately, and maybe buying used (and likely at an inflated price) is their only option.

For all the news that the X-H2S and X-H2 have had more demand than can be filled… they’re apparently in stock, and you can get one (or both) before Thanksgiving. The X-T3 and X-T4 are both in stock, but the X-T5 is apparently coming before Christmas (so watch for that). There are plenty of X-Pro3’s available. Supposedly there’s only one X-S10. Surprisingly, there are several X-T20 and X-E3 bodies, apparently. Shockingly, I found one (supposedly) brand-new X-M1, two refurbished X-T1’s, and one (supposedly) new-but-not-warrantied X100T, if you are interested in an older model.

Fujifilm X-T30 II Amazon

Fujifilm X-T3 Amazon

Fujifilm X-T4 Amazon

Fujifilm X-S10 Amazon

Fujifilm X-H2 Amazon

Fujifilm X-H2S Amazon

Fujifilm X-Pro3 Amazon

Fujifilm X-M1 Amazon

Fujifilm X-T1 Amazon

Fujifilm X100T Amazon

Fujifilm X-T20 Amazon

Fujifilm X-E3 Amazon

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

The Disappearing Entry-Level Camera

Fujifilm X-T200 — Fujifilm’s last entry-level camera?

I commonly get asked advice on camera gear. Most often it is which Fujifilm camera to buy, usually by someone who is trying to get into the system—either as a first “serious” camera or switching brands, typically because they want to try Film Simulation Recipes; however, I occasionally I get asked by someone (that knows that I’m “into photography”) who is looking for an entry-level camera for themselves or their teenage kid. If it’s for themselves, it’s because Johnny’s 5th birthday is coming and they want better pictures, or they’re about to take that epic vacation they’ve been saving up for and want to capture the memories. If it’s for their child, it’s because their kid has shown some interest in photography and they want to foster that. Either way, the basic entry-level model is what’s needed.

Whenever I ask about budgets, I usually hear something like, “Under $300.” Sometimes $500 is the upper limit. I’ve been told $150 before. Almost never is it $1,000. In the past the advice I gave was to buy a used entry-level DSLR, like the Nikon D3200, for example, which could often be found somewhere close to the budget—super easy for the novice, yet advanced enough that a budding photographer could learn on it. Later, I would suggest something like the Fujifilm X-T100 or X-A5, which were affordable mirrorless options (and, of course, Fujifilm). Nowadays it’s harder to make a recommendation because the entry-level camera is basically gone.

Those who are “serious” tend to know that they have to spend more to get a quality camera. Much of the time you get what you pay for; however, sometimes these entry-level models were surprisingly good—I was impressed by the image quality of the Fujifilm X-T200, for example. Those who are after quality will typically skip the entry-level and go for a mid-tier option or higher. Those who want a cheap introduction will be satisfied with a low-budget camera. A lot of people—mostly those who would never consider themselves a “real photographer”—used to buy these cheap cameras in droves, but now they don’t.

Hidden Church – North Salt Lake, UT – Fujifilm X-T200 – “Golden Negative

The reason they don’t is largely because of the cellphone. The camera technology on your phone is beyond good enough for most people and purposes, and it keeps getting more and more impressive. You don’t need a bulky, inconvenient, complicated, and expensive DSLR to capture Johnny’s 5th birthday. You don’t need an interchangeable-lens camera to photograph that epic vacation. Your phone is more than capable of delivering stunning pictures that can be instantly shared. Yes, you could spend a grand on a camera and lens, you could lug it around, you could take classes or watch videos on how to use it since it’s all so confusing, and you could download a bulky photo editing program onto your computer—or just pull out your phone and let its smart technology handle it all for you with just one tap.

It wasn’t long ago that the cellphone killed the pocket point-and-shoot. Now it’s also killed entry-level interchangeable-lens cameras. While I think cellphone camera technology can be (and could continue to become) appealing to “serious” photographers, I don’t think it will have a big impact on higher-end cameras. The market is shrinking from the bottom up—not the top down. If anything, there is an increased demand for mid and high end models. But the lucrative point-and-shoot and entry-level markets are pretty much all dried up.

What does this mean? There are several things. First, those hoping to find a cheap camera will have to get an older model, because less and less are new ones being made. I definitely don’t mind using “old” gear, but others don’t always feel the same—five-year-old tech is practically obsolete and 10-year old definitely is (in some people’s opinions, not mine). Fujifilm’s last entry-level cameras—the X-A7 and X-T200—were discontinued shortly after their release, due to sluggish sales. Right now the mid-tier X-E4 is their lowest-level model, and it is certainly not a “low-end” camera. Other brands have been discontinuing their entry-level options, too. If you want a “real” camera, you’ll need to get a “serious” camera; otherwise, stick with your cellphone.

iPhone 11 with Moment 58mm lens

I think the affect on those with a budding interest in photography will be profound. Either you will learn on a cellphone (which isn’t necessarily a bad thing), or you’ll pony-up for a mirrorless—those who cannot afford the mirrorless model either won’t have their interest fostered and it will fade, or will learn photography differently—good, bad, or indifferent, this will shape the future of photography in some way. Change always has some impact on the future, but we won’t know exactly what it is until we get there.

Another impact that the disappearing entry-level will have on the camera industry is that money must be made somewhere. Camera companies have to make up for the lost revenue. While the trend in tech is that things become cheaper over time, I think we’re already seeing that the top-end is not getting cheaper. It won’t just affect the top, but that is what’s most affected currently it seems; I suspect that it will have an impact across all brands and all tiers to varying degrees. Fujifilm is lucky because their Instax line is still extremely popular and profitable.

The flip side of the coin is that the cellphone camera market is (and has been) booming. Whether it is Apple or Android, the camera capabilities of your device likely had a significant impact on your decision to buy. How many lenses does it have? How much resolution? What kind of computational tricks can it do? The more people spend on cellphones, the more the technology marches forward, and the better the cameras become. It’s really quite amazing what the little telephone/computer/camera in your pocket can do!

Photo by Amanda Roesch using the RitchieCam App on an iPhone 13

Obviously those advancements mean opportunities. I took the opportunity to create the RitchieCam App to bring simplified and intuitive one-step photography to your iPhone. My wife took the opportunity to do some underwater photography—something that she wouldn’t have done with an interchangeable-lens camera, but her iPhone 13 handled it swimmingly well. What that opportunity is for you depends on you—there is an opportunity for certain, you just have to find it and make it happen.

Yes, the entry-level camera is disappearing, and will soon be gone. Much like CDs, Blockbuster, and one-hour photo labs, cheap interchangeable-lens cameras are a thing of the past. It will have an impact on photography, but whether that’s positive or negative depends on your perspective. And I do think there are both positives and negatives. Certainly camera manufacturers have been concerned for some time—if there’s a lesson to be learned, perhaps it’s to do more to bring the mobile photography tech advancements to “real” cameras, too. Those wanting a bottom-end camera are seeing their options disappear. Those hoping cameras will become cheaper as they become better will likely be disappointed, at least for a time. That might look bleak, but I also believe that photography has become more accessible.

How has photography become more accessible if it isn’t becoming more affordable? The phone-in-your-pocket is only getting better, and is being taken more seriously. There’s a reason why the pocket point-and-shoot and entry-level interchangeable-lens cameras have succumbed to it. Many more people have access to a decent camera, and the pictures are easily shared across the world—more pictures are being captured now than ever before, and that’s a huge understatement!

Captured with a Fujifilm X-E4 using the Fujicolor Natura 1600 recipe.

Fujifilm cameras have made post-processing unnecessary. I don’t know how many of you truly understand the impact of this—I have a front-row seat, and I’m just beginning to grasp the magnitude of it. Learning Lightroom and Photoshop have been a prerequisite barrier to becoming a “serious photographer” for years; however, not everyone in the world has access to photo-editing programs, not everyone has a desire (or the time) to learn them, and not everyone enjoys sitting at a computer for hours (or has the time). A lot of people have been on the outside looking in, but now they don’t have to be because the barrier has been removed (thanks to Fujifilm cameras and Film Simulation Recipes). For others, it’s just a fun way to do photography, and has made the process of creating pictures more enjoyable.

Some who are just learning photography, who’ve maybe only used their cellphones previously, are buying Fujifilm cameras and using recipes and getting good results out-of-the-gate; if they had to edit their pictures, they would still be stuck on the software—they’d be making less progress and having less fun. Some who are experienced pros and have been in the business awhile have found that using recipes on Fujifilm cameras has simplified their workflow and made them more productive, while not sacrificing quality delivered to the client (true story I’ve heard several times).

Camera makers don’t like seeing a previously profitable market segment disappear, and that makes them worry about the future. Those wanting to buy a low-budget camera are finding it harder and harder to find. Things are shifting and changing within the photography and camera world. Yet, whether you just want some decent snaps of Johnny’s birthday or are just starting out in photography or are a seasoned pro—or anywhere in-between—there are great opportunities for you right now. The obstacles in your path have never been smaller.

Download the RitchieCam App for iPhone here.
Download the Fuji X Weekly App for iPhone here, and Android here.
Also, check out Ritchie’s Ricoh Recipes! Oh, and there are now recipes for Nikon Z, too.

10 Most Important Fujifilm X-Trans Cameras

Fujifilm X-Trans is 10-years-old, and I thought it would be fun to list the 10 most important X-Trans models of all-time. The first X-series camera was the X100, but it had an EXR sensor, and not X-Trans. The first with the X-Trans sensor was the X-Pro1, which came out in 2012. I already wrote an article explaining the history of that camera, which you can read here. For this post, I’ll simply give my opinion on which X-Trans models were the most important.

Here we go!

10. Fujifilm X-E1

The Sexy One—I mean, X-E1—was the second X-Trans camera introduced by Fujifilm, and offered retro rangefinder styling in an affordable package. It had its problems (many that were fixed or improved by firmware updates), which hindered its commercial success, yet it is still a beloved camera 10 years later. Without the X-E1, there would be no X-E2, X-E2s, X-E3, or X-E4. While the X-E lineup isn’t usually a top-seller for Fujifilm, it is much loved by those who do own them. The Fujifilm X-E1 was my introduction into the X-series, so without it there would be no Fuji X Weekly.

9. Fujifilm X-Pro2

The X-Pro2 was not only the first X-Trans III camera, it was the first with a dual memory-card slot. For some, this was the first X-Trans camera that could be taken seriously—clearly aimed at professional photographers. It not only looked good, but had the specs and features to convince serious photographers to take a close look, and maybe even sell their full-frame gear in favor of Fujifilm.

8. Fujifilm X-T4

The X-T4 is the full-frame killer. Maybe that’s an exaggeration, but the it is an amazing tool for both professional photographers and videographers. To date, the X-T4 is the most “premium” X-series model made by Fujifilm, and is the camera that’s convinced countless people to choose Fujifilm over other brands.

7. Fujifilm X100V

The X100V is a solid update to the X100F, and is my “desert island” camera—if I could only have one, it would be this. For a lot of people who are unsure if they want to jump into the deep end of the Fujifilm pool, the X100-series allows them to get their feet wet without having to invest in the whole system. Once people do dip their toes, they discover that the water is fine. Although all of the five X100-series cameras are great, including the original X100, the X100V is definitely the best.

6. Fujifilm X-Pro3

The X-Pro3 is a controversial camera due to its unusual backwards-mounted rear screen. People seem to love or hate it. While it might be Fujifilm’s most polarizing camera, it has been a solid success, and a sought-after body since its introduction. Also, this was the first camera with Classic Negative, Clarity, and Color Chrome FX Blue, among other things.

5. Fujifilm X-H1

While it was initially considered a flop, the X-H1 now has a cult-like following. The X-H1 was even more top-of-the-line than the X-T2. It was the first X-Trans camera with the Eterna film simulation and IBIS, and had the best video specs when it was released. In a lot of ways, it was the X-T4 of the X-Trans III generation models (although in a body more reminiscent of the GFX50S), and was supposed to convince full-frame shooters to consider Fujifilm instead. Due to its high MSRP, sales were super sluggish, and Fujifilm had to steeply slash the price tag to get people to buy it. Those who did buy it were rewarded with an amazing camera! It’s a workhorse for many professional photographers, even if they own newer models, they often choose the X-H1 to do the heavy lifting.

4. Fujifilm X100F

The Fujifilm X100F is the camera that I first started making Film Simulation Recipes with. Fuji X Weekly was originally a long-term review (or journal, really) of this camera. The impact the X100F has had on the Fujifilm community and even the photography continuum cannot be quantified, but know that’s it’s massive. For me, the X100F changed my life, and that’s not hyperbole—it took a lot of self-control to not put it at the number one spot on this list.

3. Fujifilm X-T3

Have you ever wondered why Fujifilm hasn’t discontinued the X-T3 even though the X-T4 has been out for almost two years? It’s because the X-T3 is the top-selling X-series camera of all time, and continues to sell really well even today. Yes, it’s about three-and-a-half years old, but as long as people continue to buy it in droves, it will continue to be manufactured by Fujifilm. I wouldn’t be surprised if the X-T4 is discontinued before the X-T3. This is the only camera on this list that I haven’t personally used, but I know for certain that it’s a great model.

2. Fujifilm X-T1

A lot of people might be surprised that the X-T1 made it so high on this list, not because the camera isn’t great (because it is great), but because the reason might not seem obvious. What was so special about this model to make it all the way to number two? The X-T1 was Fujifilm’s first real commercially successful camera. Yes, the X-Trans models that came before this—X-Pro1, X-E1, X-E2, X-M1, X20, XQ1, and X100S—did well enough (more or less, depending on the camera), but the X-T1 sold significantly better than them all. It really brought Fujifilm into the forefront, and made a lot of people take notice. For a large number of photographers, the X-T1 was the first model that made them seriously consider buying X-Trans.

1. Fujifilm X-Pro1

The Fujifilm X-Pro1 was where X-Trans began. All of the current Fujifilm cameras are here today because the X-Pro1 made a big splash with its retro rangefinder design and hybrid viewfinder 10 years ago. If it had not sold well, the X-series might have ended there, or not long after. But it did sell well, and is even in-demand to this day. That’s why the X-Pro1 is the number one most important Fujifilm X-Trans camera of all time.

Conclusion

What about the other cameras that deserve to be on this list? The original X100 is not here because it is not X-Trans (a requirement for this list), but I could have included the X100S, which the first X100-series model with an X-Trans sensor. The X100T was the first camera with Classic Chrome—except that a lot of people forget that one month earlier the X30 was released with Classic Chrome, and the X100T was actually a close second. The X-T10 was Fujifilm’s first real successful mid-range model—the X-T20 and X-T30 were pretty darn successful, too, and the X-T30 II is off to a solid start. The X-S10 has also done well, and is the cheapest model with IBIS. I think there are a number of cameras that could have made this list. What do you think? Do you agree with my Top 10? Would you replace any? I’d love to hear your thoughts on this!

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T4 Amazon B&H
Fujifilm X100V Amazon B&H
Fujifilm X-Pro3 Amazon B&H
Fujifilm X-T3 Amazon B&H

Best Fujifilm X Cameras Under $1,000

People ask me all of the time for my recommendation on which Fujifilm camera to buy. Recently, I’ve received a number of requests for cameras under $1,000. Which one is the best? Which should you buy?

There aren’t currently very many low-budget offerings by Fujifilm. The Bayer models, like the X-A7 and X-T200, have been discontinued, and those are the most budget-friendly Fuji cameras, if you can find them—if being the key word. There are a few X-Trans options that aren’t too expensive, so let’s take a look at what’s available to purchase right now.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Best Value: Fujifilm X-E3

The Fujifilm X-E3 is a discontinued body, but you can still find it brand-new here and there for a good price. It’s X-Trans III (the current models are X-Trans IV, and X-Trans V is just around the corner), so perhaps it’s a little dated, but no doubt about it, the X-E3 is an excellent camera. There are even some who prefer it over the newer X-E4, because it has more buttons and such. While it doesn’t have quite as many JPEG options as the latest models (no Classic Negative, for example), there are still plenty of Film Simulation Recipes that are compatible with it, so you’re sure to still experience that Fuji-Fun. If you are trying to get into the Fujifilm system, or are upgrading from an older model, the X-E3 is your best value option.

Fujifilm X-E3 (Body Only) $699.95 Amazon
Fujifilm X-E3 + 18-55mm $999.95 Amazon

Best For Video: Fujifilm X-S10

The Fujifilm X-S10 serves two purposes: Fujifilm’s “budget” option for video, and Fujifilm’s entry-level camera for those migrating from other brands. It is the cheapest Fuji offering with In-Body-Image-Stabilization (yet the most expensive in this list), and is slightly more video-centric in specs and design than some other Fujifilm cameras. Instead of the classic Fujifilm knobs, the X-S10 has a typical “PASM” dial that most other brands use, so the learning curve might be a little less than with other Fuji models, although you’ll miss out on the true Fujifilm experience. If you do a lot of videography, or if you’re coming from another brand and want the shortest learning curve, the X-S10 is the camera that I recommend for you.

Fujifilm X-S10 (Body Only) $999.00 Amazon B&H

Best Recommendation: Fujifilm X-T30 II

If you want the camera that offers the most for the least and gives you a true Fujifilm experience, look no further than the Fujifilm X-T30 II. This is the ultimate Fujifilm X camera that doesn’t break the bank. While it’s the very last X-Trans IV camera, it is certainly not the least, and the many JPEG options (including Classic Negative and Eterna Bleach Bypass) will allow you to use all of the Film Simulation Recipes that require those. Seriously, if you are upgrading to a new model or buying your first Fujifilm camera, the X-T30 II is one to strongly consider. The only downside is that you might have to wait to get your model, depending on availability, because it is brand-new. Also, be sure that you’re buying the X-T30 II and not the original X-T30 (which has been discontinued), unless you happen to find the original X-T30 for a good discount.

Fujifilm X-T30 II (Body Only) $899.95 Amazon B&H
Fujifilm X-T30 II + 15-45mm $999.95 B&H

Best Minimalist Camera: Fujifilm X-E4

The Fujifilm X-E4 is much like the X-T30 II, except in a different (and smaller) shape and with a minimalistic design approach. This camera is for those who believe that less is more. If that’s you, you’ll love the X-E4, but if that’s not you, perhaps consider a different model instead. I personally own and love an X-E4, but I can say with certainty that it’s not for everyone. This is another model that can be hard to find right now, so if you want it, be sure to snag it if you see it.

Fujifilm X-E4 (Body Only) $849.00 B&H

Cameras Not Included

There are, of course, a number of other offerings by Fujifilm that are currently available for purchase. The X-Pro3 (Amazon, B&H) is Fujifilm’s Leica, but well above the $1,000 top price point of this piece. The X-T4 (Amazon, B&H) is Fujifilm’s flagship camera, and it’s absolutely wonderful—my wife has one—but, again, it’s much too expensive to make this list. The Fujifilm X100V (Amazon, B&H) is my “desert island” camera, but it, too, sits above the $1,000 threshold.

Best Value Just Above $1,000: Fujifilm X-T3 WW

Then there’s the X-T3 WW, which is an X-T3 without a battery charger (USB charging only). The X-T3 used to be Fujifilm’s flagship model until the X-T4 was released. It’s a little above the budget for this article, but it’s worth considering nonetheless, especially if you need weather-sealing. It’s an excellent value, but if you don’t need weather-sealing, the X-T30 II is a wonderful alternative for a couple hundred dollars less.

Fujifilm X-T3 WW (Body Only) $1,099.95 Amazon B&H

Poll: Which Fujifilm Camera Sensor Do You have?

I need your help!

I want to know what camera sensor generation is inside your Fujifilm camera. Why? Because I want to be more helpful to you, the Fuji X Weekly audience, when creating new film simulation recipes. I don’t currently have every sensor generation—right now, it’s GFX and Bayer that I don’t own (you never know when that changes), but, since I was gifted an X-H1, I now have every X-Trans option at my disposal. In the coming year I want to focus more on what is beneficial to you, and in order to do so I need to know what you own.

If you have a spare moment right now, help me out by taking the short survey below:

Thank you!

Let me know in the comments what your favorite Fujifilm model is that you own, and what Fujifilm model is the one you’d love to own someday but currently don’t. For me, the favorite model that I own is the X100V, and the one I’d love to own someday is the X-Pro3.

The 5 Worst Fujifilm Cameras That You Should Never Own

There are five Fujifilm cameras that you should never, ever own. Don’t even think about it! These cameras have qualities that are downright awful. If you should buy one, you’ll certainly regret it. How do I know? Because I have personally used all five of these Fujifilm cameras, and trust me, you should never own one. Ever. They’re the worst!

What are these five foul Fujifilm cameras? What makes them so bad? Read on to find out!

#5 – Fujifilm X-E1

“…performance lags in its class.”

CNET

Never judge a book by its cover. The X-E1 might be one of the most stylish cameras ever made, but on the inside you’ll find sluggish low-light autofocus and an unbearably antiquated menu. Where’s the focus joystick? There isn’t one. You won’t find any film simulations with the name Classic in it, either. The camera is almost 10 years old, which in digital terms is ancient. It received plenty of criticism when it was brand-new, and cameras weren’t nearly as good back then as they are now, so it must be especially awful when judged by today’s standards.

Besides, are 16 megapixels really enough? I mean, we’ve got 100-megapixel cameras now! Nobody is making cameras nowadays with such low resolution. They’re all going to laugh at you with a measly 16; that’s barely enough for social media posts, and not nearly enough for pictures of fluffy the cat. If you’re serious about photography, you need more resolution than this camera has. Lot’s more.

It’s best to avoid the Fujifilm X-E1, even though you can find it sometimes for super cheap. You get what you pay for, so it’s better to spend as much money as possible on your gear. The more you spend, the more successful you’ll be, or at least the more successful other people will assume you are. Remember, perception is reality.

Barn by the Tetons – Grand Teton NP, WY – Fujifilm X-E1
Snake River Fog – Grand Teton NP, WY – Fujifilm X-E1

#4 – Fujifilm X-A3

“…the autofocus system is way too slow….”

PCMag

Fujifilm X-A cameras are essentially cheap X-E copycats. You can buy Lucky Charms or you can buy Marshmallow Mateys; they might look similar, but do they taste the same? No. The X-A3 might resemble an X-E3, but don’t be tricked! X-E is X-Trans, yet X-A is Bayer, which might as well be Sony, and Sony isn’t Fujifilm.

When you judge books by their covers you are usually right. The X-A3 has a lot of plastic on it, and plastic cameras are basically toy cameras. No serious photographer would ever use a toy camera, because toys are for kids. The X-A3 might as well be a Holga or Diana; unfortunately, the Fujifilm model doesn’t have any of that lo-fi sugary goodness that attracts lomographers. This camera sits in a weird spot: too cheap on the outside to be loved by real photographers, too good on the inside to be loved by hipsters.

Feeling Blue – Canyonlands NP, UT – Fujifilm X-A3
La Sal Through Mesa Arch – Canyonlands NP, UT – Fujifilm X-A3

#3 – Fujifilm X-M1

“…it just feels wrong….”

Photography Blog

The X-M1 is an X-E1 trapped inside the body of an X-A1.

What happens when you combine the worst parts of an X-E1 with the worst parts of an X-A1? You get this Frankenstein camera. Fujifilm took all of the bad points of #4 and #5 on this list and mixed them together in what can best be described as a mistake. There’s a reason why Fujifilm never made an X-M2.

Trust me, you’ll regret putting a charged battery inside this camera to bring it to life.

Vibrant Autumn – Fruit Heights, UT – Fujifilm X-M1
Lit Autumn Leaves – Fruit Heights, UT – Fujifilm X-M1

#2 – Fujifilm XQ1

“…it has a number of problems.”

PhotographyLife

The XQ1 is a pocket zoom. Remember those? They were all the rage eight years ago. Were is the keyword. Nobody uses cameras like this anymore. It was trendy for a time (not necessarily this particular model), but they’re just not cool anymore.

Besides, it has a 2/3″ sensor. Yeah, yeah, I know it’s X-Trans II, and produces results similar to the much larger and heavier and more expensive X-T1, but the sensor is so itty bitty. A postage stamp looks large in comparison! Nobody will suspect you’re a photographer if you use it—they’ll just ignore you as an out-of-town tourist or an out-of-date amateur. What’s the point in being a photographer if nobody knows it just by looking at you?

Reaching Leaves – Mirror Lake, UT – Fujifilm XQ1
Logs in the Lake – Mirror Lake, UT – Fujifilm XQ1

#1 – Fujifilm AX350

 “Changing the film simulation is pretty much all you can do….”

Fuji X Weekly

The AX-what?! This pocket point-and-shoot is a camera you likely don’t remember, because it’s entirely forgettable. Intended for the tenderfoot, the AX350 was made obsolete by the cellphone. You might find one at a thrift store for the same price as a cup of coffee. Maybe a friend or relative has one in the back of some junk drawer or at the bottom of a storage box in the attic. If you find one, just leave it be. If someone offers to give you theirs for free, politely decline. Not even those who it was made for want it, and neither should you.

If you had to choose between this camera and your cellphone camera, you wouldn’t choose this one. I mean, what kind of image quality could you possibly get from such a cheap, amateurish, old, obsolete piece-of-junk? It’s best that the AX350 remains a forgotten relic of a time long past, the good ol’ days when only expensive DSLRs were capable of capturing good pictures, and you knew who was a pro (and who wasn’t) by the gear they carried.

Green Summer Leaf – South Weber, UT – Fujifilm AX350
Red Trike – South Weber, UT – Fujifilm AX350

This, of course, is satire. You probably figured that out awhile ago. I’m poking fun at negative articles and videos with titles like: The Absolute Worst Camera, Cameras You Should Never Own, Top Cameras To Avoid, The Most Hated Camera, Things I Hate About This Camera, Why I’m Disappointed With My Camera, Why I’m Selling My Gear, etc., etc.. Negativity is popular, and titles like those get views.

Any camera in the hands of a skilled photographer is a capable photographic tool. As Chase Jarvis coined, “The best camera is the one that’s with you.” Do the best you can with what you have, and you’ll be surprised at the results. It’s more important to have photographic vision than expensive gear. It’s better to invest in experiences than new things.

All five of the cameras mentioned above—the X-E1, X-A3, X-M1, XQ1 and AX350—are fully capable artistic tools. Even the AX350 can produce beautiful results. There’s nothing wrong with using any of them. No matter what your camera is, it’s plenty good enough. Spend less time worrying about the gear you own, and spend more time considering what you can create with it.

Shrinking Camera Market: What Fujifilm Should Do In 2021 & Beyond

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Fujifilm X100V captured by a Fujifilm X-T1

It’s no secret that camera sales have been declining for several years. The global pandemic has unsurprisingly significantly impacted the camera industry. Some companies have had bigger declines than others, and I think over the coming couple of years we’ll see some camera makers restructure, put themselves up for sale, or go out of business altogether. What should Fujifilm do to minimize declines and maximize profits in these tough times?

I’m not an industry insider or business expert. There aren’t any good reasons why Fujifilm should listen to me on this topic (other than I’m one of their customers). Besides, they have a pretty darn good track record for dealing with change within the industry and economy. Fujifilm doesn’t need my help. This article is more for my own enjoyment and perhaps yours. It’s fun to consider and discuss this topic. I don’t expect anything else to come from this.

Camera sales have been declining since the collapse of the compact camera market. Cellphone camera technology has come a long ways, which has rendered point-and-shoot cameras obsolete. The casual amateur snap-shooter uses their phone now to capture pictures, and has no need or interest in another camera. Before cellphone cameras had decent image quality, camera manufacturers were selling cheap automatic cameras to these folks. Lots and lots of them. But now that market is all dried up.

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Captured with a Fujifilm X-T1. This camera is four models old but is still quite capable.

The more serious shooters are still buying cameras, but cameras have reached a point of diminishing returns. Digital technology changes quickly, but if a camera is already really good, these improvements have less of a practical application. For instance, if a photographer finds that his or her camera’s autofocus is already more than good enough for their photography, a quicker autofocus system won’t likely tempt that photographer to upgrade. If a photographer finds that his or her camera already has enough resolution for the size they print, more resolution won’t likely tempt that photographer to upgrade. In other words, photographers by-and-large are keeping and using their gear for longer than they did 10 years ago, or even five. Digital is still disposable, but it is becoming less so, or at least photographers are beginning to realize that they don’t need to “upgrade” as frequently as they used to.

The camera industry isn’t Fujifilm’s main business. After the film collapse, Fujifilm diversified, and now they’re a pharmaceutical and cosmetics company that also happens to sell cameras. Their camera arm, which is just a small part of their business model, is doing better than many other camera makers right now. Still, the current market is impacting Fujifilm, and will continue to do so, which means Fujifilm might need to consider some changes.

Fujifilm has several camera models that are essentially the same, but look different and have only small feature differences. Fujifilm should consider ways to either further differentiate their similar models or combine them into one. The X-T200 and the X-A7 have nearly identical features, and having both models seems redundant. The X-Pro3 was made more unique to further separate it from the X-T3, and that worked out well, I believe. I look at the X-E line, which I love. My first Fujifilm camera was an X-E1. The X-E3 is so similar to the X-T20, aside from camera body design, so what differentiates the two besides shape? Fujifilm should consider discontinuing the X-E line, or do something to the eventual X-T40 or X-E4 to better differentiate the models. For example, if Fujifilm added IBIS to the X-T40 or made the X-E4 a black-and-white only camera (the “X-E Acros” is what I’d call it), that would separate them, and Fujifilm would have unique models. I think, alternatively, the X-T40 could basically be transitioned into a higher-end model, and serve as the (eventual) X-T5 without IBIS. The X-H line, now that the X-T4 has IBIS, is also redundant, so the X-H2 would need something to make it stand out, such as 8K video. Since the X-T4 has been so well received, I’m not sure how much of a market there is for an X-H2, but Fujifilm insists that this camera is in the works. It will be interesting to see it when it comes out, perhaps next year, and how well it does.

Fujifilm has situated itself as the leader in digital medium-format. It seems like overnight they went from not-even-in-that-market to top-dog, thanks to the success of the GFX line. Still, it’s more of a niche market than anything mainstream. I think what’s missing is a “budget” rangefinder-style 100-megapixel camera without IBIS. Essentially a GFX-50R, but with the 100MP sensor of the GFX100 inside. Maybe Fujifilm should consider adding IBIS to whatever camera replaces the GFX-50S. I have no idea how profitable this line has been for Fujifilm, and if it will stand the test of time, but I think it was smart of Fujifilm to jump into a market that they could easily dominate.

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This is a camera-made JPEG from a Fujifilm X100V, but looks more like film.

Something else that I think Fujifilm should consider is replacing cameras less frequently. When they release a camera and then replace it with a new model one year later, that’s too soon. Two years is too soon. Three years should be a minimum between updated cameras, and four to five years is even better. I know this might sound counter to what consumers want, but X-Trans III cameras, such as the X100F, X-T2, X-T20 and X-E3, are still very excellent! The X-E3 hasn’t been replaced yet, and the X100F was only recently replaced after three years, but the X-T2 is three models old now, and there’s already “talk” of an upcoming X-T40, while the X-T30 isn’t even a year-and-a-half old yet. It’s better to get the most out of a model, then replace it with something that’s a significant improvement over the previous edition. There’s a latin phrase festina lente, which means “make haste slowly.” Fujifilm needs to keep pushing the envelope and strive to produce more technologically advanced cameras, but not be too eager to release new models that only have small improvements over previous versions. If Fujifilm were to update the firmware on the X-T3 and X-T30 to breathe new excitement into these models, these cameras could still be sold for another two years easily.

There’s one more important point that I’d like to make, and this relates to Fuji X Weekly. I think Fujifilm needs to focus even more on JPEGs. I’ve discovered that there’s a huge community of photographers who love the camera-made JPEGs produced by Fujifilm cameras, whether straight-out-of-camera or with X RAW Studio. The film simulations—a brilliant idea by Fujifilm—were just the tip of the iceberg, and now film simulation recipes are all the rage. There’s something big here, bigger than I think Fujifilm realizes. Yes, Fujifilm has demonstrated their commitment to the JPEG with the X100V, X-Pro3 and X-T4, but they need to continue their commitment on future models. This is a fairly unique angle that Fujifilm has. While other camera makers do, in fact, have some nice JPEGs, Fujifilm is perhaps the only brand with a cult following based on it. They should absolutely capitalize on that, more so than they have been.

I doubt that Fujifilm will read this article, and I’m even more doubtful that they’ll make any internal changes based on it. I think it’s sound advice, but what do I know? Whether or not Fujifilm does any of the things I suggest, I think they’ll be just fine and will weather this “storm” without too much trouble. The guys running the company seem pretty smart to me, and are doing just fine without my advice. It will be fascinating to see exactly what happens within the camera industry in 2021 and beyond, and what Fujifilm does to find success during these tough times.

Current Fujifilm X Camera Deals

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There are a number of great Fujifilm camera deals currently on Amazon. I wanted to pass these along in case anyone is interested in these cameras. As always, if you use my links to purchase something it helps to support this website.

Fujifilm X-H1 with grip is only $1,300!

Fujifilm X-E3 is $700.

Fujifilm X-T3 is $1,400.

Fujifilm X-T2 is $1,100.

Fujifilm X-T20 with 18-55mm lens is $1,000.

All of these are good deals, but the X-H1 and X-T2 stand out as the two best bargains, and I think it’s because of how well the X-T3 has been selling. The X-T20 is my top recommended camera, and it’s a good price with the 18-55mm lens. The X-E3 is pretty inexpensive, and it’s a very tempting option.

My Fujifilm Camera Recommendations

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I’ve been asked several times lately which Fujifilm camera one should buy. People are looking for camera recommendations, and they’re interested in my advice. Since it’s December and Christmas is right around the corner this is something that’s on many people’s minds. I don’t necessarily like giving my opinion on this because everyone’s wants and needs are different, so what would be great for one person might not be for another, but I will do my best since it is a topic of interest for some of you out there.

Fujifilm makes many different cameras with many different features because the wants, needs and budgets of photographers can vary greatly. There is, however, one camera that’s easy to recommend, and that’s the Fujifilm X-T20. This is a great all-around middle-road offering that’s rich on features, not too expensive and a great choice no matter your skill or budget. The X-T20 is a camera that’s easy to suggest to anyone.

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Stark Salt – Wendover, UT

If you’re thinking that the X-T20 is not high-end enough for you, there are four great alternatives: the X-T2, the X-Pro2, the X-H1 and the X-T3. The X-T2 is the best bargain of the four, the X-Pro2 is my personal favorite of the four, the X-H1 is the only one with in-body-image-stabilization, and the X-T3 is the latest and greatest. If video capabilities are important, the X-H1 and the X-T3 are your best bets. If you want the very best, that’s probably the X-T3, although I’d argue that any of the four could be “best” for different reasons.

If you’re thinking that the X-T20 is too expensive, you have three good options: the X-T100, the X-A5 and the X-A3. These three cameras have a traditional Bayer sensor instead of an X-Trans sensor and have a more basic processor, but they are still good cameras that are capable of excellent image quality. The X-T100 is the best of the bunch, but even the X-A3, which is a couple of years old now, is a great low-budget option and perhaps the best choice for someone’s very first interchangeable-lens camera.

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Snake River Fog – Grand Teton NP, WY

There are a few alternatives to the X-T20 that I haven’t mentioned yet. The first is the X-E3, which is very similar to the X-T20 but with a different design and slightly different features. The X-E3 would be my second-place recommendation and is definitely worth taking a look at. Next is the X100F, which is a fixed-lens camera that is quite excellent and easy to love, but it might not be for everyone. Perhaps it is a good gift option for the photographer who has everything. Finally, there is the XF10, which is also a fixed-lens camera but is on the bargain end of things. It’s the smallest camera mentioned in this article (and one of the cheapest, too), yet it is capable of capturing beautiful pictures.

There, you have it! If you are camera shopping, look first at the X-T20, then decide from there if you need to move up to the more expensive models, move down to the cheaper models, or look at one of the other alternatives. You really can’t go wrong with any of the cameras, because they could all serve a purpose no matter who you are, but I think the middle is a good place to begin a search.

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Keyhole Monochrome – Salt Lake City, UT

Alternatively, buying an older model second-hand isn’t a bad idea at all. My first Fujifilm camera was a used X-E1, which I captured many great pictures with. It’s very much a capable camera today. There are a lot of great Fujifilm models that are a little older, but are still good quality cameras, such as the X-T1, X-T10, X-E2 (with or without the “s”), X-Pro1, X70, X100T, etc. You can get a used model that’s not quite as good as what’s brand new but not all that far from it either, for significantly less money.

You might be wondering about the photographs above. I purposefully didn’t label what camera they were captured with because I wanted it to be a surprise at the end. The picture Stark Salt towards the top was shot with a Fujifilm X-A3, which is an incredibly cheap camera right now because it’s not the latest model. The next image, Snake River Fog, which is one of my all-time favorites that I have hung on my wall at home, was captured using a Fujifilm X-E1. The last picture, Keyhole Monochrome, was shot using a Fujifilm XF10. These three cameras can be found for $500 or less, which demonstrates that even the cheapest options are still good options. It’s never about how expensive your camera is, it’s always about how you use what you have.

Fujifilm X Deals

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It’s December 1, and if you haven’t already started shopping for Christmas you will likely start very soon. I wanted to pass along some discounts on Fujifilm cameras that are currently being offered at Amazon. If you use the links below to purchase something, I will get a small amount from Amazon for referring you to them. This money will be used to improve the Fuji X Weekly experience. I know that some of you have already done so, and I want to say thank you! Expect some positive changes to come soon!

Current discounts being offered on Fujifilm X cameras: the Fujifilm X100F is $100 off and is now available in brown (yea!), the X-T100 is $100 off, the X-A5 with a 15-45mm lens is $100 off, the X-E3 is $100 off and there is a bundle option with the 18-55mm f/2.8-4 lens plus extras for $1,150, the X-T20 is $200 off and there is a bundle option with the 18-55mm f/2.8-4 lens plus extras for $1,000, the X-Pro2 is $200 off, the X-H1 is $250 off, and the X-T2 is $500 off, which is an incredible deal!

Current discounts being offered on Fujinon X lenses: the Fujinon XF 14mm f/2.8 is $150 off, the XF 16mm f/1.4 is $150 off, the XF 80mm f/2.8 is $150 off, the XF 10-24mm f/4 is $150 off, the XF 16-55mm f/2.8 is $200 off, the XF 50-140mm f/2.8 is $200 off, and the XF 100-400mm f/4.5-5.6 is $200 off.

Current discounts being offered on Fujifilm Instax: the Instax Mini 90 Neo Classic Instant Film Camera is $60 off, the Instax Mini 9 Instant Film Camera bundle is $57 off, the Instax Mini 70 Instant Film Camera is $40 off, the Instax Wide 300 Instant Film Camera is $38 off, and the Instax Mini Film 3-Pack is $22 off. My 11-year-old daughter loves her Instax camera.

Also, if you are looking for t-shirts, coffee mugs, iPhone cases and other items with Fujifilm and photography related designs, check out the Fuji X Weekly store! You’ll find several great gift ideas for photographers. I have ordered some of the items for myself, and they’ve all been good quality. I’m quite happy with how they turned out.