Jisoo states, “I bought this camera about three years ago. And the photos came out with a really cinematic, atmospheric look. And the day right after I bought this, the members and I had a magazine photo shoot. So I took photos of all the members that day. Rosé also liked this camera so much that she said, ‘oh, Unni, can I buy this, too?’ Of course! So we have this as our couple camera.”
Rock ‘n’ Roll Guitar – White House, TN – Fujifilm X-T5 & Fujinon 56mm f/1.2 – Classic Amber Recipe
Jaron goes on to discuss the X-Pro3 and the importance and influence of the X-Pro line. I want to go a completely different direction. What Jisoo, Rosé, and the rest of Blackpink liked about the camera was (very specifically) the cinematic, atmospheric look of the photographs. Presumably, she’s talking about camera-made JPEGs—probably unedited (or lightly edited) straight-out-of-camera images. I have no idea if the pictures in question were captured with factory-default settings, or if Jisoo and Rosé are using Film Simulation Recipes. It would be such an honor to find out that they are using some of my Recipes!
The “enduring desirability” of the X-Pro3 and all other Fujifilm cameras is partially the classic body design, which is oftentimes unique among all current camera brands; it’s also partially—and just as importantly—the aesthetic quality of the pictures that these cameras produce. There’s something special about the camera-made JPEGs that’s highly desirable—the color and tonal nuance of Fujifilm’s Film Simulations give the images a finished, film-like quality without post-processing. That’s a big reason why Fujifilm cameras are so popular right now.
You might say, “So what? Just because some K-Pop singer likes a discontinued camera, that doesn’t mean anything.” I disagree. The influence will be noticeable. I suspect that this will cause not only a spike in sales of used X-Pro3 bodies, but also Fujifilm products in-general, including Fujinon pancake lenses, since the 27mm f/2.8 is seen on the camera in the interview. Vogue France has nearly 11 million followers on Instagram. Blackpink has nearly 60 million. Jisoo and Rosé have over 80 million each. If even just a tiny fraction of their following is influenced to buy a Fujifilm camera, it will be a lot of cameras. Don’t forget, it was two South Korean television shows that helped make Instax popular.
Fujifilm could help themselves capitalize on this. They should share the interview as much as possible on their channels. In the past they have used Mr. Bean in their advertising, so why not Blackpink? Most obviously, they should fast track the next X-Pro model. It’s really too bad there are not brand-new X-Pro units to buy right now. The timing of all this could have been much better if Fujifilm had something for Jisoo fans to buy. Still, I think there will be a notable increase in interest in Fujifilm cameras because of this interview. Fans of the group will want to achieve that same cinematic, atmospheric picture quality in their own photos. And, of course, with Film Simulations and especially Film Simulation Recipes, it’s very easy to do—not just with the X-Pro3, but with any Fujifilm model.
Red Barn – Ronks, PA – Fujifilm GFX100S II – Kodachrome 64
Sometimes I like to go back through the archives of this website, just to see what I wrote years ago. For example, on this day in 2018, I published My Fujifilm Post-Processing Workflow, which, looking back, wasn’t my best work. I had to reread one of the paragraphs twice just to understand what I meant—and I was the one who write it! That’s embarrassing. So I decided to rewrite the article, and make it relevant to 2025.
The question is: What is my post-processing workflow? In other words, what do I do with my photographs after they’ve been recorded to the SD Card? The answer is very simple: Download, crop/straighten, and upload. Of course, that’s the short, simplified answer. Let’s get right into a longer explanation.
Horsetail Falls from Bridge – Columbia River Gorge, OR – Fujifilm X100V – Improved Velvia
I’m a straight-out-of-camera photographer. I use Film Simulation Recipes to get the looks that I want in-camera, and avoid editing. This isn’t how I always did it. I used to shoot RAW and post-process my photographs in software on a computer. Once I realized that I could achieve my desired aesthetics in-camera without editing, I abandoned post-processing. This was immensely freeing, and it quite literally changed my life (no hyperbole). I became more productive, photography became more enjoyable, and my at-home life benefitted significantly, too.
When I wrote the original version of this in 2018, I was strictly JPEG-only at that time. I stopped shooting RAW altogether for awhile; however, RAW+JPEG has significant benefits, and for years now I’ve been shooting RAW+JPEG. One benefit of having the RAW file is that it can be reprocessed in-camera or with X RAW Studio (which, essentially, are the same thing—I don’t use X RAW Studio personally; I reprocess in-camera). First, it makes creating new Recipes much, much simpler (not simple, just simpler than doing so in a strict JPEG-only process). Second, I’m able to correct small exposure mistakes by reprocessing in-camera using the Push/Pull Processing feature (which is an exposure adjustment, and does not mimic push or pull processing in a darkroom). Third, I can change to a different Recipe altogether if I decide that I used the wrong one—this is something I try to avoid (it’s better to select the right one in-the-field), but it is sometimes worthwhile when the picture would have been better with a different Recipe. To reprocess a RAW file in-camera, simply push the Q-button while in playback mode.
The RAW files never leave my SD Card. Some people will keep them just incase they may wish to edit them in the future. It gives them a backup. I will keep the RAW file on the SD Card for awhile, but when the card fills up, I erase it. I don’t keep the RAW files. I see the JPEG as the finished photo, so I don’t desire to fill up an external hard drive or cloud storage with RAW files that I’m unlikely to ever have any use for.
Once I’m done photographing and ready to do something with my photos, I will cull through the images on my camera. Which ones do I want to keep? I select the frames I want, and transfer those JPEGs from my camera to my phone using the Cam Remote App or X App. I have both apps on my phone, and much prefer the old Cam Remote App, because 1) I’ve been able to get it to work for me consistently and flawlessly and 2) it is compatible with all of my cameras, and not just some (although the latest firmware updates for the newer cameras remove compatibility with the old app). The main point here is that I use one of Fujifilm’s apps to transfer the photos to my phone.
Pool Remnant – Rodanthe, NC – Fujifilm GFX100S II – Kodak Tri-X 400
After that, I use the Photos app on my iPhone to crop and/or straighten the pictures that need it. Even with the electronic level, I am so bad at getting a straight picture. For Recipes that use Strong/Large Grain, the Photos app will sometimes put a weird grid pattern on the picture (mainly with the Kodak Tri-X 400 Recipe), so for those I will use the Snapseed app for cropping/straightening. Most of my post-processing edits are complete at this point. For the majority of pictures, that’s it; however, some picture do require a minor exposure/brightness adjustment, and I also use the Photos app for that. For 99%+ of my photographs, that is the full extent of the editing. On a rare occasion, I will use Snapseed or the RNI app to apply further edits, but that’s pretty unusual nowadays, especially for pictures from my Fujifilm cameras.
Once I’m done with the editing stage, I upload the pictures to cloud storage. That’s it! I’m done, and ready for more photography. Downloading the pictures from the camera and uploading them to the cloud is probably the most time-consuming part of the process. The edit stage is pretty quick because not every picture needs an edit, and for those that do, it’s mostly just a quick tilt or a crop to remove a small distraction from the edge of the frame. I can have a whole vacation completely finished within a couple of hours.
A question that I often get is: If you print those pictures do they look good? Absolutely, they look great! I recently did some 2′ x 3′ prints from straight-out-of-camera JPEGs that look amazing. I’ve had great results with 16″ x 24″ prints from the 24mp and 26mp sensor cameras, and 12″ x 18″ prints from the 16mp sensor cameras. I think you can go larger than those sizes, but for sure you can go that large. I don’t do anything to prepare the images for print, I just have them printed at a quality lab, who I know will do a good job.
Post-processing can be as complicated or as simple as you’d like it to be. I much prefer a simple workflow, which has made a world of difference for me personally. I avoid editing, and mostly just crop and/or straighten, and sometimes make minor exposure adjustments. I can get through a whole day’s worth of pictures pretty quickly, which allows me to move onto other things, like more photography or spending time with my family.
Fujifilm has the best JPEG output in the camera industry, in my opinion. That’s not to say the others are garbage, because some brands are pretty good (Ricoh, for example); however, they are not all equal, and—in my view—Fujifilm is at the very top when it comes to straight-out-of-camera photography. Leaning into their long history of making analog film, they’ve crafted Film Simulations and various JPEG options (which together make Film Simulation Recipes) that achieve authentic aesthetics that don’t require editing.
Over the years Fujifilm has added many new Film Simulations and JPEG settings so that photographers can get a wider variety of looks straight-out-of-camera. Nostalgic Negative and Reala Ace are found on the latest generation of models. Eterna Bleach Bypass and .5 Highlight and Shadow adjustments were introduced with the Fujifilm X-T4. Classic Negative, Grain size, Color Chrome FX Blue, and Clarity were first found on the X-Pro3. So what should Fujifilm introduce next? What new Film Simulations and JPEG settings should be added to future cameras?
Fujifilm X100V & Pop Color Advanced Filter
There are a number of Film Simulations that Fujifilm could make. Probably the easiest would be Fortia, which would simply require moving Pop Color from Advanced Filters to the Film Simulation set. Another easy option would be a new B&W Film Simulation (maybe called Neopan) that would essentially be a higher contrast and grainer version of Acros. A Film Simulations that I believe would be a big hit is one modeled Fujicolor PRO 400H that turns pastel when overexposed, like the film was famous for. Another option that I would like to see is Cross Process, modeled after Velvia 50 developed in C41 chemistry. A fifth potential future Film Simulation is Instax, mimicking instant film.
As for JPEG settings, one option might be Split-Tone, where a certain color cast could be selected for the shadows, and a different color cast could be selected for the highlights (for example, blue for the shadows, yellow for the highlights). This could be available for both color and B&W images. Another one might be Faded Blacks, where deep shadows are rendered lighter. A third potential option could be vignette. For those last two, it could simply be Off, Weak, or Strong. To demonstrate what Faded Black and Vignette might look like, I edited some pictures using the Photos App in my iPhone, simply setting the Black Point to -50 and Vignette to +10, which might be similar to Faded Black Strong and Vignette Weak, if such settings existed. You can see the before and after below:
Now it’s your turn! What would you like the next Film Simulation to be? Should Pop Color be moved from Advanced Filters to the Film Simulation set? What new JPEG option would you prefer be introduced next? Do you like the idea of Faded Blacks and/or Vignette? Let me know in the comments!
When I first picked up a Fujifilm camera, I didn’t expect it to transform the way I approached photography. Like many others, I’d grown accustomed to shooting RAW, spending hours editing, and often feeling overwhelmed by it all, which can zap the joy right out of creating images. But then I discovered that Fujifilm’s straight-out-of-camera JPEGs are actually really good. I realized that I didn’t need to spend so much time tethered to a screen to create the photographs I loved. It wasn’t just a convenience; it was a revelation.
A lot of people are surprised to learn that Ansel Adams—the master of the darkroom—was a big fan of Polaroid cameras. He wrote a whole book about it, and dedicated a chapter to the concept of what he called one-step photography. Typically, the first step is image capture, and the second is image development, but Polaroids only required the first step (hence, one-step photography). Adams wrote, “The effect of one-step processing on both amateur and professional creative photography has been revolutionary.”
That’s exactly what Fujifilm cameras have achieved with their camera-made JPEGs. It’s the modern version of one-step photography. It’s not just about convenience (although it is certainly convenient); it’s a transformative approach to how we think about photography. It was a game-changer for me, and it might be for you, as well.
Fujifilm’s film simulations are at the heart of the SOOC JPEG magic. Drawing on their rich history in film photography, they’ve poured decades of analog expertise into their digital cameras. These film simulations—such as Classic Negative, Velvia, and Nostalgic Neg.—were inspired by iconic film stocks that once defined entire eras of photography. Each film simulation carries its own personality—Classic Chrome has muted tones and punchy contrast, Acros has rich monochrome depth, Eterna has cinematic softness—that give photographers a starting point that already feels curated and intentional, as if they were post-processed. The connection to Fujifilm’s film heritage makes their JPEGs feel authentic, reminiscent of analog photography—a nostalgic yet modern blend, fusing the convenience of digital with the soul of film.
While Fujifilm’s film simulations are good on their own, what really sets the images apart is how customizable the JPEGs are. You can tweak the settings to create Film Simulation Recipes, which empowers photographers to achieve their style straight from the camera. It’s like having a personal darkroom built into your gear, which enables you to spend less time in front of a computer and more time actually making pictures. I have published nearly 400 Recipes for Fujifilm cameras, so there’s bound to be at least one that is a match for your personal style.
Fujifilm’s SOOC JPEGs encourage photographers to slow down and think more intentionally about their craft. Choosing a Recipe for the scene that is in front of you forces you to consider your creative choices upfront. This process brings a sense of mindfulness that some find refreshing. Getting the image right in-camera is a liberating shift. You can shoot with intent, knowing that the aesthetic you’re aiming for is baked into the photo as you press the shutter. Instead of relying on post-processing to fix an image, photographers are encouraged to get it right in-camera, which is a return to the ethos of film photography, where each frame mattered, and decisions were made before the shutter clicked.
Sign on the Roof – Gila Bend, AZ – Fujifilm X100VI – Classic Color
This one-step philosophy—made possible by Fujifilm and Film Simulation Recipes—is sparking conversations about the value of simplicity, the importance of craft, and the joy of photography as an experience rather than a chore. While technology can sometimes complicate photography, Fujifilm has managed to simplify it without compromising quality. In my opinion, the results speak for themselves: more time spent shooting, less time stuck behind a computer screen, and photographs that feel authentic and look great. It challenges the “RAW is best” mindset. Beginners, who might feel intimidated by the complexities of editing software, can achieve excellent results right out of the gate, while seasoned photographers are finding new inspiration in the simplicity and authenticity of this approach.
Camera-made JPEGs are more than just a convenience; they represent a shift in how to think about photography. Fujifilm has created a system that celebrates the art of getting it right in-camera by leveraging their film heritage with creative customization, which allows users to focus on intentionality. Because of this, many Fujifilm photographers are rediscovering the pure joy of making photographs. The revolution may be quiet, but—as more and more choose this approach—its impact is undeniable.
Pacific Poppies – Montaña de Oro SP, CA – Fujifilm X-E4 – Pacific Blues
Find Film Simulation Recipes for your Fujifilm cameras in the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
The new Film Dial on the Fujifilm X-T50 has become one of the most controversial features ever included on a Fujifilm camera. There’s been a lot of hate for it expressed on the internet. There seems to be two camps who dislike it: those who shoot RAW, and those who use Film Simulation Recipes. I believe that the Film Dial has been largely misunderstood, and that it will become more appreciated over time.
The RAW-only group dislikes the Film Dial because they don’t care much for in-camera film simulations. Some will say that they don’t use film simulations at all (of course, they say this while using Provia… film simulations cannot be disabled, so they’re always using one…), and some will say that they apply the film simulations in-post using Lightroom or Capture One, and not in-camera. For this group, the Film Dial is a complete waste of space, they say.
The Film Simulation Recipe group dislikes the Film Dial because you cannot program it with Recipes; it only changes the film simulation and nothing else. They would prefer that each “film” on the Dial could be custom set as a Recipe. That would be really cool, actually, and think that’s a great idea—maybe Fujifilm could do it in the future. Also, a C1-C7 Dial (or increase it to 10 or 12 or more) would have been most ideal. Still, the Film Dial can be useful for this group by utilizing a “universal Recipe” technique, which I used extensively in August traveling across the country. So I think there are two parts to this: 1) a frustration that it could have been implemented better, and 2) not fully realizing the potential that it does have in its current iteration. Nothing can be done about the first point (aside from Fujifilm changing it either with a firmware update, or how it is implemented on future models), but for the second point its a matter of getting the word out—once people try my solution (or something similar… Reggie’s Portra works pretty well for this, too), I think it will be much more liked.
This year I’ve traveled quite a bit, and met hundreds of fellow Fujifilm photographers across the country, and even some from other countries. In doing so, I’ve learned that there are a variety of ways that people are using film simulations and Recipes. Some of these things I would have never even thought of. It’s truly amazing! I want to briefly share them with you.
The number one way that Film Simulation Recipes are being utilized is for straight-out-of-camera photography. This is how I use Recipes, personally, for my own pictures. Basically, the JPEG produced by the camera is the finished photo, aside from sometimes cropping/straightening and maybe some small/minor adjustments occasionally. This saves so much time, and can make the processes more enjoyable—I could list a whole bunch of benefits, but that’s not the point of this article. Straight-out-of-camera photography was once highly shunned by the photographic community at large, but now it is much more acceptable and common, and I believe that—as a pendulum swing response to years of over-editing and now AI—photography as a whole is moving in this direction; authenticity is a big buzzword right now. Another approach is to shoot RAW+JPEG and utilize X RAW Studio or the in-camera RAW reprocessing to change the Recipe after-the-fact.
Another way that people use Recipes is similar to above, just in-conjunction with more robust editing. The SOOC JPEG isn’t the end, it’s the starting point. Camera-made JPEGs have a lot more tolerance for manipulation than they used to, and a light-to-moderate amount of editing is perfectly ok. So the camera gets you a significant distance to the finished picture, and a little editing finishes the job. Sometimes this group will shoot RAW+JPEG and edit the RAW instead of the JPEG when faced with a challenging light situation.
Some people use Recipes, but they shoot RAW+JPEG and don’t usually utilize the camera-made JPEG. If a picture needs to be shared quickly, the JPEG is there, but otherwise the RAW is used. Since software can/will apply its version of its interpretation of some (but not all) of the JPEG data to the RAW file, the Recipe provides a shortcut to a finished RAW-edited picture. It shaves off a little time at the computer, while also producing a ready-to-share JPEG whenever that is needed.
A much less common use—which I was actually quite surprised by but it makes a lot of sense—is Recipes for pre-visualization. JPEGs are rarely or never used; instead, the Recipe allows the RAW photographer to get a better idea of what the finished picture will look like while in-the-field. Utilizing a Recipe that is similar to the photographer’s aesthetic, they can basically see the end result even before opening the shutter. It’s such a great tool for the RAW photographer, but it seems to be highly underutilized, likely because it just never occurred to most to try it.
One last method, which might surprise a lot of you, is the combination of RAW and JPEG photography. There’s an extraordinarily talented photographer (there’s a good chance you’ve seen his pictures) who told me that one of his techniques is to shoot RAW+JPEG with Recipes, edit the RAW file, then blend the SOOC JPEG overtop of the edited RAW. He told me that he does this because the camera-made JPEG has a certain quality or soul that can’t be replicated with RAW-editing and he doesn’t want to lose that, but he needs a certain level of control for his style of photography, and by combining the two, he has the best of both worlds. Amazing!
There’s no right or wrong way to use film simulations and Recipes, there’s only what works for you and your photography. It’s your art, so do it however you want to. My point, though, is that the Film Dial, which I suspect will make its way onto more Fujifilm cameras in the future, can actually be quite useful to both groups who have decried it. I think the potential has yet to be fully explored or understood.
I bring all of this up because Fujirumors posted an article entitled Reframing the Debate: Fujifilm Film Simulations as a RAW Photographer’s Ally and with the subtitle Stop Hating Film Simulations. This is my two cents. There was such a big (and generally unfair) stigma towards JPEGs for such a long time; since film simulations have been heavily associated with SOOC photography, some people look down on them and their use. They see it as being beneath them or for amateurs-only. In doing so, they might be overlooking something that could actually be much appreciated. So I think it’s important to bring awareness to how film simulations and Recipes are being used—perhaps they can be helpful to your photography, but maybe you’ve never tried or have never considered how they might be. My hope is that this article will be enlightening to some of you, and that someone reading this will give Film Simulations Recipes a try for the first time.
Leica is the camera brand that everyone desires, but few can afford. Premium is the word that best describes Leica. Crème de la crème, or perhaps Beste der Besten. If you can afford a Leica you buy a Leica, because every real photographer wants a Leica. It’s a status symbol, and it shows that you’ve arrived.
All of that is hyperbole, of course; however, there’s a good chance you’ve heard the sentiment before. An alternative yet similar statement is that Fujifilm is the poor man’s Leica. You only own a Fujifilm camera because you cannot afford a Leica model; if you could, you’d own a Leica instead.
I’ve wanted to try a Leica for some time now. The cameras are beautiful, there’s no question about it. But is it beauty over brawn? Are Leica cameras actually so good that the cost is justifiable? Would I—a long-time Fujifilm photographer—like a Leica enough to purchase one? Are Fujifilm cameras just cheap Leica knockoffs for those who cannot afford the real deal? Those are questions that I wanted to answer.
MPB is the sponsor of this article. They loaned me a Leica Q2 to try out for a couple of weeks. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their platform—you can learn more about MPB here. Thank you, MPB, for making this article possible!
Leica Q2
For those who don’t know, the Leica Q2 is a premium compact fixed-lens 47mp full-frame camera. It is simultaneously somewhat similar to the Fujifilm X100VI, Fujifilm X-E4, and Fujifilm X70, yet significantly divergent from all of those models in several aspects. It has a 28mm f/1.7 lens that is fast and sharp. The camera was released in 2019, and discontinued last year when it was succeeded by the Q3. The original MSRP of the Q2 was $5,800; the current used price is roughly $4,500 to $3,800, depending on the condition. The specific Leica Q2 that I picked from the MPB platform was exactly as described: the camera functioned like it was brand-new; the body had only extremely minor signs of wear, which I was well aware of due to the gear-specific ‘cosmetic condition’ rating (“Excellent” in this case) displayed on the platform.
Something that I was unexpectedly impressed with was the Leica box. I know this sounds strange, but Leica is head and shoulders above the other brands when it comes to packaging. I’d pay a little more to have my Fujifilm cameras come in functional boxes similar to what the Q2 came in. Sometimes the little things can be big things.
I didn’t know a whole lot about the Leica Q2 before this project. I was quite surprised by just how minimalistic the Q2 is. In this regard it is more like the Fujifilm X-E4, which is Fujifilm’s most minimalistic model in recent years, but even more so. There are not very many buttons and controls on the body. For a camera that begs to be used fully manually, it is incomprehensibly missing an ISO dial; however, it is possible to use the unmarked knob on the top plate as an ISO dial by programming the button on top of it to activate ISO. That’s not ideal, but it is certainly better than digging through the menu. On one hand I do like the clean approach, but on the other hand I found it to be a bit too minimalistic for my liking.
There’s no doubt that the Leica Q2 is a beautifully designed camera that is solidly built. While the body is just a tad larger than the Fujifilm X100VI, the lens is significantly larger, and the whole thing is definitely heavier. It’s easy to understand why it would be compared to the X100VI, but the Q2 is a little more similar to the X-E4 (just with a fixed lens instead of interchangeable, and more ruggedly built). The Q2’s 28mm lens is roughly equivalent to 18mm on Fujifilm X cameras, so that’s where a comparison to the long-discontinued X70 comes in. Probably the closest lens in the Fujifilm lineup to that of the Q2 is the Fujinon 18mm f/1.4. Overall, I think the Leica Q2 is dissimilar enough to any Fujifilm model that it’s really apples-to-oranges, yet similar enough that the correlations are understandable.
The Leica Q2 is best when used with a RAW workflow. It’s ok for straight-out-of-camera photography, but definitely much more limited in that regard than Fujifilm. The JPEG image quality is good-but-not-great. There are five profiles—three color and two B&W—which can only be customized to a small extent. For color, Standard is somewhat reminiscent of the Provia film simulation, Vivid can be made to fairly closely resemble factory-default Velvia, and Natural is like a cross between Eterna and PRO Neg. Std. I didn’t care much for Standard, and opted for Vivid the most, and Natural a distant second. For B&W, the two profiles are quite similar to each other, and are much more reminiscent of Monochrome than Acros (on Fujifilm). The High Contrast option has stronger shadows, but is otherwise similar to the standard B&W profile; it can be hard to tell the two apart sometimes. Since I stopped editing RAW files years ago, I only used the camera-made JPEGs.
Two notable issues for using the camera for JPEG photography is that it quite obviously struggles with color banding, such as with clear blue sky, and there is some pronounced distortion from the wide-angle lens that the camera doesn’t fix for you. In some situations, simply adding faux grain might be enough to cover up the banding, but other times that won’t likely be enough. For the distortion, either you have to be ok with it, or you have to adjust it in-post, and, if you are doing that, you might as well just shoot RAW.
It was definitely fun to try out the Leica Q2. I can understand why people desire it, since the camera has a lovely retro design and a minimalism philosophy, two things that I personally appreciate. I think you have to know going into it that RAW editing is more-or-less essential. I’d love to see Fujifilm create a camera that could be more of an apples-to-apples comparison to the Q2, so that you could have a similar experience but paired with Fujifilm’s wonderful JPEG output; currently, no such camera exists.
The Leica Q2 is both beauty and brawn, but not nearly as much JPEG brawn as I had hoped for. I do find the price to be very difficult to justify; however, if it’s a camera that you really want—and you buy it used—it can probably be a worthwhile expenditure. I don’t intend to purchase one, personally, particularly since the JPEG output isn’t nearly as good as Fujifilm’s. While there are certainly some similarities between Leica and Fujifilm cameras, there are plenty of differences that produce notably divergent experiences. If the Leica Q2 experience is what you are after, you’ll just have to get the Q2.
Example photographs, all camera-made JPEGs captured with a Leica Q2:
“If you want that look, you’ve got to shoot RAW. JPEG Recipes are for amateurs, and nobody serious would ever use them. RAW editing gives you complete control.” —Anonymous person on the web trying to be a gatekeeper
I get tired of being told that if you’re serious about photography, you must shoot RAW and not JPEG. It’s such a worn-out argument that keeps getting repeated. I discussed it at length last year in The RAW vs JPEG Debate Needs to End… Again.
Simply: do whatever you want, and don’t worry about what other people think. There are a lot of people who play gatekeeper, but they shouldn’t have any say in your photography. They have a way that works for them—which is great—but it’s wrong to suggest that their way is the “best” or “only” way, and that you must approach your photography the same as they do. My personal approach works best for me, their way works best for them, and what works best for you might not look anything like either. You have to decide for yourself what works best for you. There’s no right or wrong way to do photography, only what does or doesn’t work well for you.
If you’re interested in learning more about my approach, I’ve discussed it extensively in various articles on this blog for years and years. It’s been a journey, and I invite you to travel along with me if you’re interested; otherwise, I published an article on Moment’s website earlier this year where I typed out my approach and why it might be preferable (click here). I don’t expect that everyone should approach photography this way—it’s simply what works for me, and it might or might not be what works for you. If you think it might work for you, too, that’s awesome, and I hope you’ll follow this website.
I just don’t appreciate when people tell me that my way is the wrong way. I’ve actually been told that I’m doing great harm to photography by suggesting that RAW editing isn’t a requirement. Or, more condescendingly, if I just learned to use RAW software, I’d realize why it’s superior (which ignores the years and years and years of experience I have RAW editing…). If you have a way that works for you that’s different than mine, that’s wonderful! Different strokes for different folks. But please don’t go around telling people that your way is the only way or the best way or the way that all serious photographers must use, because that’s nonsense and factually untrue. It’s simply the approach that you prefer, and that’s it. Nothing more, nothing less. It may or may not be what works best for another person.
One day the argument that you must shoot RAW will end. Shoot RAW if you want to and if it works for you, or shoot JPEG if you want to and if it works for you. Or shoot film. Or whatever other technique you like. Or do one approach sometimes and another approach at other times. There is no single path, and you get to choose your journey. Whatever anyone else thinks about it doesn’t matter at all.
I just became aware that Fujifilm Middle East is currently conducting a photography contest just for straight-out-of-camera pictures! Use either the factory-default film sims or Film Simulation Recipes. No editing allowed, only camera-made JPEGs.
Third prize is a $500 coupon for Fujifilm gear, second prize is a $1,000 coupon, and first prize is a $2,000 coupon… enough for a Fujifilm X-T5 or X-H2! If you reside in one of those 11 qualifying countries, definitely consider entering this competition.
One of the judges is Fujifilm X-Photographer Bjorn Moerman. If you’ve ever watched any of the SOOC Live YouTube videos, you’ll instantly recognize him, as he regularly tunes-in and participates in the show. You’ve likely seen several of his phenomenal pictures; a few are found in the latest Viewers’ Images slideshow published just today! Many of his amazing photographs are straight-out-of-camera using Fuji X Weekly Film Simulation Recipes (including all of those seen in the SOOC Live videos). Sometimes in photography competitions you have to wonder about who the judges are and if they’re actually qualified for that role, but not in this case, especially since Bjorn is one of them.
I love the idea of this competition, and I hope that it catches on. Shooting straight-out-of-camera JPEGs is becoming a more and more popular approach, and Fujifilm photographers are on the leading edge of it. Fujifilm North America should definitely do a SOOC photo contest, too—I think it would be a huge hit, while also spreading the word that Fujifilm cameras are capable of capturing incredible pictures that don’t require editing. For many people, that realization is a game-changer, making photography more enjoyable, more efficient, and more accessible.
Photography is moving in a clear direction, and it is unedited. Let me explain.
There’s a new photography trend on the iPhone. Instead of using the front-facing camera to take selfies, people are taking screen shots of the preview from the selfie camera. Why? What’s the difference? The pipeline for the image preview and the actual photographs are different on the iPhone. Most notably, Apple applies an HDR processing to the exposure (but not the preview), which creates a less-contrasty picture. If you are going to apply a filter to the photo and edit it, having a flatter starting point makes sense; however, if you are not editing, one might prefer the more-contrasty image preview. Aside from that, it can be frustrating that the preview doesn’t match the photograph.
My RitchieCam iPhone camera app uses the same pipeline for both the image processing and the preview, so it doesn’t have this issue. The preview you see will be the picture you get. No need to screenshot, which produces a much-lower resolution image. Those using my camera app (instead of the native iPhone app) won’t need to go through the hassle of the screen shot (plus cropping out the non-image part); instead, they’ll have better quality pictures with an analog-inspired aesthetic to post to social media.
Photo by Amanda Roesch – iPhone 13 Pro – RitchieCam App – Standard Film filter – unedited
Of course, we’re not talking about photographers here, but snap-shooters, as I doubt that anyone who would self-identify as a photographer is taking screenshots instead of using the camera. It shouldn’t be surprising that they’re uninterested in picture manipulation, and just want good results without fuss. Maybe they don’t know how to edit pictures, and the idea of doing so is very intimidating, so they have no interest in learning. It could be that they don’t want to spend their time with picture editing, and just want to share (either through text or social media) their snaps quickly—the easier the better, but the pictures still need to look decent. Others don’t edit because doing so seems less authentic; Photoshop is a bad word, and picture-manipulation equals people-manipulation. Let’s not forget that the vast majority of photos captured across the world are by amateurs, so their opinions, preferences, and trends do matter.
For the advanced-hobbyist or professional, surely photo manipulation is a requirement, right? There’s a growing movement towards reduced (or even eliminated) photo editing. First, the less time spent sitting at a computer equals more production and/or more time with friends and family. For a lot of people, for every hour out with a camera photographing means two hours in Lightroom or Capture One fiddling with the RAW files; if those two hours can be reduced by 50% or more (especially more), that’s a huge win! Second, shooting camera-made JPEGs affords the advantage of knowing exactly what you’re going to get before even pressing the shutter. Don’t like what you see? Simply make a few quick adjustments until you do, then take the picture. Not having to pre-visualize in your mind the finished photo, but seeing it right there in the viewfinder in real time, is a game-changer for many. Third, getting great (often analog-like) results straight-out-of-camera can be a much more fun photographic process, especially if you don’t enjoy sitting for hours at a computer post-processing pictures.
I used to shoot RAW and edit, but thanks to Fujifilm cameras and Film Simulation Recipes, I now use unedited (or sometimes lightly-edited) camera-made JPEGs. I will crop or straighten when needed, which is the majority of my post-processing; occasionally I will adjust the brightness a notch, but very rarely do I manipulate any further than that. Most of my pictures are unedited, even to a strict definition. This has changed my life, no hyperbole! My post workflow takes minutes instead of hours, which has made me a much more productive photographer while simultaneously improving home-life, because I can now spend more time with my wife and kids. That’s amazing!
Pacific Poppies – Montaña de Oro SP, CA – Fujifilm X-E4 – Pacific Blues – unedited
For example, on a recent trip to the California coast, during the downtimes—such as while at lunch, as a passenger in a car, or at night before bed—I transferred the JPEGs from my cameras to my phone, cropped if needed, and uploaded to cloud storage. A few minutes here and there meant that, by the time I got home, my workflow was essentially already complete. For most photographers, once back home the work would just be getting started, with many hours sitting at a computer.
But, but, but… surely the unedited camera-made JPEGs are not good enough for serious photography, right? You couldn’t do true professional work like this, could you? You can’t print very large and still look stunning, can you? Actually, yes—you can! I know because several successful professional photographers have told me that this is how they now do their paid work. You’d be surprised by just how many are doing some or even all of their pro photo work completely unedited or just lightly edited.
It’s not just photographers who benefit from a simplified workflow, but clients. Because of social media, people often desire to have a quick turnaround on their professional photographs. The newlywed couple doesn’t want to wait two weeks for the wedding pictures to be done, and in fact their parents wished for them that very day! If you can deliver the images quickly, you have a clear advantage over your competition.
In fact, Fujifilm X-Photographer Nathalie Boucry told me about two recent corporate events where the client wanted the photos as the event was happening! Periodically, every so many minutes throughout the day, she would download the straight-out-of-camera images from her camera to her phone, then upload them to a cloud location that the client had access to. As the event was happening, they were able to share the pictures to their social media accounts. Delivering real-time results to the client is going to be the future of event photography. Nathalie was able to do this thanks to the Film Simulation Recipes that she had programmed into her Fujifilm cameras.
Whether it is professional, hobby, or snap-shooting, photography is slowly and stubbornly moving towards less editing. It is easier and quicker and more fun, the disadvantages of it are disappearing, and the stigmatization is dissipating. More and more, people want great results without fuss. Editing is no longer a requirement, especially if you have gear that will deliver solid out-of-camera pictures, such as Fujifilm cameras or the RitchieCam app.
The next battle will be AI. Technology allows one to simulate a photograph with a string of words, or add to an image what wasn’t there—all with a similar ease to shooting camera-made JPEGs. It will come down to authenticity. I believe that as tech pushes us towards an augmented or even fully artificial reality, society will push back with an equal and opposite force towards the genuine. People will generally prefer authenticity over artificial, but it will be a divide. Camera makers should carefully consider how to move forward through all of this, and how they can improve their straight-out-of-camera experience. Fujifilm has a clear advantage, which materialized in the recent explosion in demand for the X100V. A simplified workflow with less editing or even no editing is the future of photography, and the future is now.
I hope the Why Shooting JPEGs Is So Popular article will achieve several different things. First, I want to reach Fujifilm photographers who have never heard of Fuji X Weekly and Film Simulation Recipes (yes, there are some), and perhaps they will find it all very fascinating and give one a try. Second, I want to reach those who shoot Fujifilm cameras and have heard of Recipes, but perhaps have been too apprehensive to actually use them, and maybe now they will. Third, I want to convince some who shoot Canikony and are frustrated with their current RAW workflow to buy a Fujifilm camera and give Recipes a try. Fourth, I want to explain to those who just don’t “get it” why more and more photographers are choosing to shoot JPEGs and not edit their images, because some of those who have never tried it just can’t fathom why anyone would. Fifth, I want to encourage those who do shoot with Film Simulation Recipes and some grumpy stranger on the internet tells them that they’re doing it wrong; there’s a movement within photography, and you’re a part of it, which is really an incredible thing when you think about it.
There might be more collaboration opportunities between Fuji X Weekly and Moment—this article was simply the next step in a growing partnership. I don’t know for sure what the future collabs might be, but we definitely tossed around several cool ideas. We’ll have to wait and see which ones happen and which don’t, and if other new opportunities arise. In the meantime, I hope that you enjoy the article!
Arches National Park, Utah — iPhone 11 — RitchieCam App — Analog Gold filter
“I’ve been working on my photos from October rather than reviews….”
—Ken Rockwell, February 2, 2023
I just stumbled upon that quote from Ken, which was followed by an iPhone photo from October (that’s why this article begins with an iPhone picture). I bet a lot of you can relate to his statement. When you photograph a lot, your post-processing workflow can get backed up quite a bit. I have thousands of unprocessed RAW files that have been sitting on a now-obsolete computer’s hard drive for at least seven years now. I get it: you’ve got stuff to do, and your limited time is being pulled every which way, so something’s got to give.
I discovered that there’s a better way. There’s no need to get four or five months behind. There’s no need to let your photographic work back up so much. You can can accomplish so much more with the time that you’ll save. What is this better way? It’s really simple: shoot JPEGs, and skip the picture editing step (called One Step Photography, as explained by Ansel Adams in his book Polaroid Land Camera). More and more photographers are embracing this approach.
The reason why it’s important to shoot with Recipes is because the settings have been fine-tuned to produce a particular aesthetic that doesn’t require editing. The images look good straight from the camera, as if they had been post-processed or perhaps were even shot on film. Except they weren’t, which saves you a ton of time, money, and hassle. If you aren’t shooting with Recipes, you are most certainly doing some amount of post-processing, whether you shoot RAW or JPEG. There are some people who do still edit their camera-made-using-Recipes JPEGs, but they’re doing much less editing than they otherwise would be. The point of using Film Simulation Recipes is to edit less or (preferably) not at all, which has a huge upside, but it does require Recipes that produce excellent results, and a little extra care by the photographer in the field, since “I’ll fix it in post” isn’t really an option.
If Ken had used a Fujifilm camera programmed with Fuji X Weekly Recipes, surely he would not be busy right now post-processing pictures captured way back in October. Instead, he’d be writing those reviews that have been delayed, or out on some other photographic adventure. The October exposures would have been completed in October, or maybe early November at the latest. If he had used RitchieCam, there would be no need to process his iPhone images with Skylum software, because they would have been ready-to-publish the moment they were captured. Ken, you should try my iPhone camera app. And you should shoot with Fujifilm cameras more often.
With the Canikony brands, shooting awesome straight-out-of-camera (SOOC) JPEGs isn’t as easy or prevalent. Sure, it can be done, but it is much more often done with other brands because of things like the Fuji X Weekly App, which contains approaching 300 Film Simulation Recipes for Fujifilm cameras, so no matter your desired aesthetic, there’s a Recipe for you. Download the Fuji X Weekly App for free today (Android here, Apple here), and consider becoming a Patron subscriber to unlock the best App experience. Ken is sitting at a computer right now fiddling with files, since he didn’t shoot with Fujifilm cameras programmed with Film Simulation Recipes.
People seem to either love or hate Ken Rockwell. To be clear, this article is not bashing him. I’ve actually had correspondence with Ken, and he seems like a very nice guy. I think his “real” personality is much more kind and genuine than his online persona, which can sometimes come across as abrasive and perhaps even offensive. If you hate him, I would suggest that you reach out to him with an open mind and heart, and try to get to know him a little, because your mind might get changed, even if just a bit. Personally, I have found some of his articles, insights, and commentary to be quite helpful; however, I certainly don’t agree with everything that he says, and I take his words with a grain of salt (as you should with mine). He’s very successful at what he does, so he’s obviously doing something “right” even if I don’t fully agree with what it is.
All of that is to say, if you don’t want your workflow backed up for months because you have so many exposures to edit, and you’d rather spend your time doing something else—including capturing more photographs—then SOOC JPEGs might just be the thing for you. If you don’t own a Fujifilm camera, consider picking one up. Download the Fuji X Weekly App. Select a few Film Simulation Recipes to try. Let your RAW editor subscription expire.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
We’re two weeks away from kicking off SOOC Live Season 3! Join myself and Nathalie Boucry as we talk about Film Simulation Recipes, Fujifilm cameras, photography, and so much more. There will be quite a few changes to the show, which we’ll discuss in the initial episode, so you’ll want to tune in. We’ll be broadcasting live on February 9th at 9 AM Pacific Time, Noon Eastern Time, and we hope that you will join us. Mark your calendars now!
One big change is that SOOC Live has its own YouTube channel. All of the “old” episodes will be added there, but it is a work-in-progress and will take some time, so please excuse the construction. You’ll want to take a moment right now to subscribe to the SOOC Live channel, that way you’ll get notified of new broadcasts. Also, the Season 3 Kickoff episode has already been scheduled, so be sure to set the reminder. You know, hit the bell and smash the button and all that fun stuff.
If you haven’t uploaded your photos, don’t forget to do so soon (click here)! Which pictures should you share? Submit up to three of your favorite images captured with the Mystery Chrome Film Simulation Recipe (which was created live during the last episode of Season 2) and/or festive photographs captured over the holiday season with any Film Simulation Recipe. Be sure to include your name and the recipe used in the file name. All the pictures submitted will be included in a slide show, and some will be shown during the show. Everyone who submits a photo will be entered into a drawing for a chance to win a 12-month Patron subscription to the Fuji X Weekly App. Please submit your pictures by February 7th.
If you haven’t visited the SOOC Live website, you’ll want to do so and bookmark it. It’s also a work-in-progress, and you’ll see a few changes and updates over the coming weeks and months.
There are some big things in store for SOOC Live Season 3! Come along for the ride and see where this journey takes us.
“The effect of one-step processing on both amateur and professional creative photography has been revolutionary.”
—Ansel Adams, Polaroid Land Camera
I woke up this morning unsure what to write about. It just so happened that I had a handful of exposures I captured yesterday evening still sitting on the SD Card in my Fujifilm X-T5. Using Fujifilm’s Cam Remote App, I transferred the pictures from the camera to my iPhone, cropped and straightened a few of them, and uploaded the images to cloud storage. It took maybe 10 minutes tops start-to-finish, and I don’t even think it was that long. One-step photography, which removes the second-step (the editing step), is truly revolutionary, just as Ansel Adams stated. Of course he was talking about instant film—something he was a big fan of—and we’re talking about straight-out-of-camera JPEGs, something that I’m a big fan of. Now I know what to write about today!
First Sign of Spring – Buckeye, AZ – Fujifilm X-T5 & Fujinon 35mm f/2 – “Vintage Bronze” Recipe
Why is shooting straight-out-of-camera (SOOC) JPEGs revolutionary?
First, it allows for a faster, more streamlined workflow. When you use Fujifilm cameras and Film Simulation Recipes, the camera does all the post-processing work for you. You don’t have to spend hours and hours sitting in front of a computer fiddling with images. This can save you an extensive amount of time and effort, which can significantly increase your productivity, plus make photography more enjoyable. It’s not only a faster workflow, but an easier workflow. Achieving a desired aesthetic is as simple as programming the correct recipe into your camera.
Next, SOOC JPEGs allow you to be more consistent. Because the camera is applying the recipes, the photographer doesn’t have to worry about inconsistencies in their editing process. This makes achieving cohesive results for a photo series or project much easier.
Also, JPEGs are more efficient than RAW in terms of storage space. You don’t need to buy a larger SD Card or external hard drive or pay for more cloud storage nearly as quickly. Upload and download times are faster. You have a ready-to-share photo the moment that it’s captured—you don’t have to wait for a program to process it first.
Jon at the Fishin’ Pond – Buckeye, AZ – Fujifilm X-T5 & Fujinon 35mm f/2 – “Vintage Bronze” Recipe
Finally, SOOC JPEGs might be considered more authentic. Film Simulation Recipes often replicate the look and feel of classic film stocks and processes, and seem less digital-like in their rendering. There is a growing sentiment among photography consumers (not photographers, but those who view pictures) that “Photoshop” is bad, and picture manipulation equals people manipulation; however, unedited images don’t carry that stigma, and can come across as more authentic.
All of this and more are why there is a revolution in photography right now. More and more photographers—from first-camera beginners to experienced pros with recognizable names—are using Film Simulation Recipes and shooting SOOC JPEGs. It’s a growing trend, and I believe it will become much bigger in the coming years. I’m truly honored to be a part of it, and I’m glad that you’ve come along for the ride.
When the Nikon Zfc was announced in 2021, I preordered it, and waited a long time for it to come. When it finally arrived, I pulled the Zfc out of the box and began to use it, and I was quickly disappointed. I said that it was most similar to the Fujifilm X-T200, yet significantly bigger, heavier, and more expensive. Still, I put the camera through its paces, and even created 11 Nikon Z Film Simulation Recipes using the Zfc. Then the camera went back into its box, and I strongly considered selling it.
After months and months of none-use, and after moving to a different state, I decided to give the Zfc one more try, but with a significant modification: I ditched the lousy Nikkor 28mm lens in favor of the TTArtisan 35mm f/1.4. Why? Because the TTArtisan lens has an aperture ring, and the Nikkor doesn’t. The TTArtisan lens is better optically than the Nikkor, too—I’m much happier with this setup.
Right now I’m working on my full-review of the TTArtisan 35mm f/1.4 lens, and that means using it. Initially on my Zfc I was using the recipes that I had already created, but then I decided to make a few new ones—I guess I couldn’t help myself. If you add these three to the 11 others, I now have 14 Film Simulation Recipes for Nikon Z cameras!
Obviously, I made these JPEG recipes on the Zfc, so it will render differently on the full-frame models, but I’m not sure exactly how differently, as I’ve never used a full-frame Z camera. The reports have been positive, though, so I assume that they work well, including on the more expensive bodies—I just have no first-hand experience.
For those who might not know what “Film Simulation Recipes” are, they’re JPEG camera settings that allow you to achieve various looks (mostly analog-inspired) straight-out-of-camera, no editing needed. It can save you a lot of time by simplifying your workflow, and it can make the process of creating photographs more enjoyable.
Vintage Teal
Nikon Zfc — Vintage Teal
Vintage mood with a deep-teal cast.
Picture Control: Sepia Effect Level: 40 Quick Sharp: 0.00 Sharpening: +1.00 Mid-Range Sharpening: +2.00 Clarity: -2.00 Contrast: +1.00 Filter Effects: Red Toning: 7.00 Active D-Lighting: High High ISO NR: Low White Balance: Cloudy WB Adjust: A1.0 G4.0 ISO: up to 3200
Nikon Zfc — Vintage Teal
Nikon Zfc — Vintage Teal
Nikon Zfc — Vintage Teal
Nikon Zfc — Vintage Teal
Redscale
Nikon Zfc — “Redscale”
Similar to Kodak Gold with the film spooled backwards (redscale).
Picture Control: Red Effect Level: 50 Quick Sharp: 0.00 Sharpening: -1.00 Mid-Range Sharpening: 0.00 Clarity: -1.00 Contrast: +2.00 Filter Effects: Green Toning: 6.00 Active D-Lighting: Normal High ISO NR: Low White Balance: Day White Fluorescent WB Adjust: B2.0 G4.0 ISO: up to 3200
Nikon Zfc — “Redscale”
Nikon Zfc — “Redscale”
Nikon Zfc — “Redscale”
Nikon Zfc — “Redscale”
Bright Negative
Nikon Zfc —“Bright Negative”
Reminiscent of brightly exposed color negative film.
Picture Control: Melancholic Effect Level: 100 Quick Sharp: 0.00 Sharpening: 0.00 Mid-Range Sharpening: +1.00 Clarity: -1.00 Contrast: +3.00 Saturation: +3.00 Active D-Lighting: High High ISO NR: Low White Balance: Daylight Fluorescent WB Adjust: A6.0 G6.0 ISO: up to 3200
Nikon Zfc —“Bright Negative”
Nikon Zfc —“Bright Negative”
Nikon Zfc —“Bright Negative”
Nikon Zfc —“Bright Negative”
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Nobody pays me to write the content found on fujixweekly.com. There’s a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!
I love getting an analog aesthetic right out of camera! Fujifilm X cameras offer many great tools to get film-like results straight-out-of-camera without the need to edit. By adjusting the JPEG parameters, you can create various looks that I call film simulation recipes—I have published nearly 200 of them! These settings save you time, simplify the photographic process, and make capturing pictures even more enjoyable.
“By making it possible for the photographer to observe his work and his subject simultaneously,” wrote Edwin H. Land, co-founder of Polaroid, “and by removing most of the manipulative barriers between the photographer and the photograph, it is hoped that many of the satisfactions of working in the early arts can be brought to a new group of photographers.”
Ansel Adams called it One-Step Photography, and added, “The effect of one-step processing on both amateur and professional creative photography has been revolutionary. As with all art forms, we must accept the limitations of the medium as well as revel in the advantages.”
Land and Adams were specifically talking about Polaroid pictures, but I think it applies similarly to Fujifilm X cameras and film simulation recipes. The “manipulative barriers between the photographer and the photograph” have been removed! Now you just have to decide which recipe you want to use, like picking which film to load, and start creating, without worrying about how you’re going to later manipulate the pictures, because the straight-out-of-camera pictures are pretty darn good, and don’t require manipulation. Sure, edit if you want—there’s nothing wrong with that—but you don’t have to if you don’t want to, and there’s nothing wrong with that, either. Ansel Adams called it “revolutionary” and said to “revel in the advantages.” There’s freedom in this.
All of the pictures in this article are unedited (except for perhaps some minor cropping) straight-out-of-camera JPEGs that I recently captured using a Fujifilm X camera and a film simulation recipe.
