Short Train – Buckeye, AZ – Fujifilm X-T5 – “1970’s Summer”
This Film Simulation Recipe is the aesthetic that I hoped to achieve with the new Nostalgic Neg. film simulation. What does it resemble? It very much has a nostalgic Kodak “memory color” (as Fujifilm likes to say) that is reminiscent of old color photographs from the 1970’s. You might notice some similarities to William Eggleston’s Election Eve and 2 1/4 series and some of his other work from the late-1960’s through the mid-1970’s—not every picture, but certainly several. You might spot some similarities between this look and some of Stephen Shore’s photographs from the early-to-mid 1970’s. I think there are some similarities to a few of Joel Sternfeld’s American Prospects pictures. There’s a noticeable likeness to several of Richard Misrach’s desert photographs. In other words, this recipe produces a distinct 1970’s American New Color aesthetic.
It shouldn’t surprise you that the Nostalgic Neg. film simulation produces this look because Fujifilm stated that the American New Color movement was the inspiration. Specifically, they looked at the photographs of Eggleston, Shore, Sternfeld, and Misrach, but out-of-the-box default Nostalgic Neg. doesn’t seem to resemble their work all that closely. After examining many of their photographs, and identifying a few from each with a similar aesthetic, I set out to create a Film Simulation Recipe that better mimics some of their pictures. I feel like a got pretty close, and this recipe produces a distinct 1970’s vibe—especially the warmth of summertime—and so I named it 1970’s Summer. This recipe works best in sunny daylight, and is excellent for midday photography.
Going Out of Business – Prescott, AZ – Fujifilm X-T5 – “1970’s Summer”
This 1970’s Summer Film Simulation Recipe is only compatible with (as of this writing) the Fujifilm X-T5, X-H2, and X-H2S. I assume that the GFX100S and GFX50S II can also use this recipe, but that it will render slightly different—I don’t have either of those cameras to test it to know for certain. Unless Fujifilm gives X-Trans IV cameras the Nostalgic Neg. film simulation, which I doubt they will do, this recipe is only for X-Trans V cameras, and maybe the latest GFX, too; however, if you are looking for something somewhat similar, try my Vintage Color recipe, or even Kodak Portra 400 Warm.
Film Simulation: Nostalgic Neg. Grain Effect: Strong, Large Color Chrome Effect: Strong Color Chrome FX Blue: Strong White Balance: 6500K, -1 Red & -4 Blue Dynamic Range: DR400 Highlight: -2 Shadow: -0.5 Color: -2 Sharpness: -2 High ISO NR: -4 Clarity: -3 ISO: Auto, up to ISO 6400 Exposure Compensation: +1/3 to +1 (typically)
Example photographs, all camera-made JPEGs using this “1970’s Summer” Film Simulation Recipe on my Fujifilm X-T5:
Red & Gold – Prescott, AZ – Fujifilm X-T5
Adventure’s First Stop – Prescott Valley, AZ – Fujifilm X-T5
Hyundai – Prescott, AZ – Fujifilm X-T5
Cat Clock – Prescott, AZ – Fujifilm X-T5
Propane – Hassayampa, AZ – Fujifilm X-T5
Security Light – Palo Verde, AZ – Fujifilm X-T5
Hay, Detour – – Arlington, AZ – Fujifilm X-T5
Gila River Bridge – Arlington, AZ – Fujifilm X-T5
13 FT 6 IN – Arlington, AZ – Fujifilm X-T5
Around the Bend – Arlington, AZ – Fujifilm X-T5
Gillespie Dam Bridge – Arlington, AZ – Fujifilm X-T5
Desert Dam – Arlington, AZ – Fujifilm X-T5
Julio Suarez – Arlington, AZ – Fujifilm X-T5
Dam Reflection – Arlington, AZ – Fujifilm X-T5
Broken Dam – Arlington, AZ – Fujifilm X-T5
Lakeview – Lynx Lake, AZ – Fujifilm X-T5
Attention Anglers – Lynx Lake, AZ – Fujifilm X-T5
Can’t See the Forest – Lynx Lake, AZ – Fujifilm X-T5
Rural Tree – Arlington, AZ – Fujifilm X-T5
Green Field – Buckeye, AZ – Fujifilm X-T5
Abandoned Rural Home – Palo Verde, AZ – Fujifilm X-T5
More Than Double Wide – Arlington, AZ – Fujifilm X-T5
Hole in the Wall – Arlington, AZ – Fujifilm X-T5
PRA – Arlington, AZ – Fujifilm X-T5
Abandoned & Leaning – Arlington, AZ – Fujifilm X-T5
Desert Basketball – Arlington, AZ – Fujifilm X-T5
Double Cross – Arlington, AZ – Fujifilm X-T5
Palm Trunk & Blocks – Arlington, AZ – Fujifilm X-T5
Fake Fall Flowers – Arlington, AZ – Fujifilm X-T5
Arlington Baptist Church – Arlington, AZ – Fujifilm X-T5
Gate 8 – Arlington, AZ – Fujifilm X-T5
Flowing Water & Broken Footbridge – Arlington, AZ – Fujifilm X-T5
Irrigation Mist – Buckeye, AZ – Fujifilm X-T5
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Lynx Lake Overlook – Lynx Lake, AZ – Fujifilm X-T5 – “Nostalgia Negative”
I spent $1,700 to get the Nostalgic Neg. film simulation. When I tried out-of-the-box default Nostalgic Neg., I was initially disappointed. It didn’t seem like anything special, or even particularly nostalgic. After a closer look, I saw the potential. The Nostalgic Neg. film simulation is like a cross between Eterna and Classic Chrome. It has soft tonalities in the shadows like Eterna, and warm colors are similar to Eterna, but with contrast and an overall palette more similar to Classic Chrome. There are some aspects that aren’t necessarily like either Eterna or Classic Chrome, but, for the most part, if Eterna and Classic Chrome had a baby, it would be Nostalgic Neg.
For this first Fujifilm X-Trans V Film Simulation Recipe, I wasn’t trying to emulate any specific film or process. I just wanted something that looked good. I simply attempted to create a better Nostalgic Neg., something that I would like shooting with. I hoped that perhaps it would even evoke feelings of nostalgia—that’s why I call this recipe Nostalgia Negative—and it would produce a vintage analog-like aesthetic. I think it does.
I really like this recipe for daylight situations. It does quite well in both midday and golden hour light. It’s pretty decent in shade, too. It’s not particularly well suited for indoor artificial light or nighttime photography, so I would avoid it for that. Otherwise, use it for landscapes, portraits, urban—it will look good for pretty much any genre of photography. I think this will be an instant favorite recipe for those with the latest cameras. Because this recipe uses Clarity, you cannot use the HEIF format, because HEIF disables Clarity. Also, for those who aren’t aware, Clarity causes the camera to pause briefly after each shot, similar to the amount of time it takes to advance to the next frame of film on an analog camera. I have Smooth Skin Effect Off, but I’m sure it’s fine if you enable it, either Weak or Strong, if you prefer.
Two Ducks – Lynx Lake, AZ – Fujifilm X-T5 – “Nostalgia Negative”
This Nostalgia Negative Film Simulation Recipe is only compatible with (as of this writing) the Fujifilm X-T5, X-H2, and X-H2S. I assume that the GFX100S and GFX50S II can also use this recipe, but that it will render slightly different—I don’t have either of those cameras to test it to know for certain. Unless Fujifilm gives X-Trans IV cameras this film simulation, which I highly doubt that they will, this recipe is only for X-Trans V, and maybe the latest GFX, too; however, my Nostalgic Negative recipe for X-Trans IV cameras is actually not too far off from the Nostalgic Neg. film simulation, so you might appreciate using that recipe while you wait to get a camera with the new film simulation.
Film Simulation: Nostalgic Neg. Grain Effect: Strong, Small Color Chrome Effect: Strong Color Chrome FX Blue: Weak White Balance: Daylight, +3 Red & -3 Blue Dynamic Range: DR400 Highlight: -1 Shadow: +1 Color: +4 Sharpness: -1 High ISO NR: -4 Clarity: -3 ISO: Auto, up to ISO 6400 Exposure Compensation: 0 to +2/3 (typically)
Example photographs, all camera-made JPEGs using this new “Nostalgia Negative” Film Simulation Recipe on my Fujifilm X-T5:
Blue Tree – Lynx Lake, AZ – Fujifilm X-T5
Lake Log – Lynx Lake, AZ – Fujifilm X-T5
311 – Lynx Lake, AZ – Fujifilm X-T5
Caution: Nature – Lynx Lake, AZ – Fujifilm X-T5
To – Buckeye, AZ – Fujifilm X-T5
Believer – Lynx Lake, AZ – Fujifilm X-T5
CVS Obscured – Buckeye, AZ – Fujifilm X-T5
Golden Tower – Buckeye, AZ – Fujifilm X-T5
The Burmister – Prescott, AZ – Fujifilm X-T5
Dusk Blazer – Buckeye, AZ – Fujifilm X-T5
Spiderweb Rocks – Buckeye, AZ – Fujifilm X-T5
Don’t Shoot – Buckeye, AZ – Fujifilm X-T5
Warning – Buckeye, AZ – Fujifilm X-T5
Triumph – Buckeye, AZ – Fujifilm X-T5
Golden Light Chair – Buckeye, AZ – Fujifilm X-T5
Lake Rocks – Lynx Lake, AZ – Fujifilm X-T5
Log on the Lake – Lynx Lake, AZ – Fujifilm X-T5
Brush Above the Water – Lynx Lake, AZ – Fujifilm X-T5
Private Dock – Lynx Lake, AZ – Fujifilm X-T5
PFG Boy – Lynx Lake, AZ – Fujifilm X-T5
Amanda – Lynx Lake, AZ – Fujifilm X-T5
Forest Abstract – Lynx Lake, AZ – Fujifilm X-T5
Last Light on the Desert Mountain Ridge – Buckeye, AZ – Fujifilm X-T5
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The upcoming Fujifilm GFX100S has a brand new film simulation called Nostalgic Negative. Even though this camera hasn’t even been released yet, I’ve had many requests to create a film simulation recipe for it. That’s a tough challenge because there’s so little about Nostalgic Negative that’s known and very few sample pictures floating around the internet.
Back when Eterna was new—before I had a chance to try it myself—I made a faux “Eterna” recipe, and it turned out to be not particularly close. Even though it didn’t faithfully mimic Eterna, it’s one of the more popular recipes on this website. When Classic Negative first came out, I made a faux “Classic Negative” recipe, and even though it also turned out to be not particularly close, I’ve had several people tell me that it’s their favorite recipe. There’s two important points to this: 1) this “Nostalgic Negative” recipe will likely turn out to be an inaccurate facsimile to the real Nostalgic Negative film simulation and 2) there are people who love it anyway. With that disclaimer out of the way, let’s get into what Nostalgic Negative is and how you can achieve a similar aesthetic on your Fujifilm X camera.
Watch and Jewelry – Farmington, UT – Fujifilm X100V – “Nostalgic Negative”
Fujifilm stated that the Nostalgic Negative film simulation is based on “American New Color” photography of the 1970’s. They studied photographs by William Eggleston, Stephen Shore, Joel Sternfeld and Richard Misrach in order to create it. Eggleston and Sternfeld largely shot on Kodachrome—II and X in the early 1970’s, 25 and 64 in the late ’70’s—while Shore shot mostly Kodacolor, and Misrach shot a lot of Vericolor. All of those are Kodak films, but with different aesthetics. These four photographers had different styles and different darkroom processes, and they each had a unique look; the commonality that Fujifilm found was an “overall atmosphere based on amber.” That’s a basic explanation of what Nostalgic Negative is.
I didn’t count, but I’d estimate that I found about 20 examples of the Nostalgic Negative film simulation on the internet. I noticed that there were some large discrepancies between the pictures, as some looked much different than others. I wondered if the default settings were used on some images and not others, and if some of them weren’t straight-out-of-camera but had received some level of post-processing. I also wondered if Nostalgic Negative behaves similarly to Classic Negative in that the aesthetic changes a little depending on the exposure. There’s a lot of uncertainty to what exactly the new film simulation looks like. Overall, I think you can expect something along the lines of Eterna gradation, the Classic Chrome color palette (however, with a warm shift), and vibrancy a little beyond Astia. Low-contrast, high-saturation and warm is a quick synopsis of Nostalgic Negative.
Reflected Red – Farmington, UT – Fujifilm X100V – “Nostalgic Negative”
Interestingly, there are some already existing film simulation recipes that come close to Nostalgic Negative. My Eterna recipe (and there are versions for X-Trans II, X-Trans III and X-Trans IV cameras) is almost identical to one of the aesthetics that I found in the sample pictures. The contrast is likely slightly too high in those recipes, but it’s very close. For some other sample pictures, I thought that the Kodachrome 64 recipes (the X-T1 recipe, the X-T30 recipe and the X100V recipe, but especially the X100V version) are pretty darn close. For some other pictures, the Kodak Vision3 250D recipe looks quite similar, while this Kodacolor recipe looks close to some others. I think that my Kodak Gold, Kodachrome II, Kodak Ultramax (both for X-Trans III and X-Trans IV), Kodak Ektar, Kodak Portra 800, Kodak Portra 400 (both X-T30 and X100V), Kodak Portra 400 v2 (both the X-T30 recipe that’s only available right now to Patrons on Fuji X Weekly App and X100V), and Polaroid (although perhaps increase Color) have some similarities to Nostalgic Negative. If you have an X-Trans II, III or IV camera, you already have some options that are in the neighborhood of this new film simulation, so don’t fret that your camera doesn’t have it. You’ll just have to decide which option you like best.
Speaking of your camera not having Nostalgic Negative: it’s not coming to X-Trans IV, in my opinion. Fujifilm said, “For Nostalgic Negative, Fujifilm needs a large sensor. It can’t be implemented simply to APS-C. Fujifilm needs time to develop Nostalgic Negative for the APS-C system.” To me, that’s code-speak for, “Expect it on X-Trans V cameras.” Of course, Fujifilm hasn’t announced that sensor yet, so they can’t talk about it, but that’s where I would expect to see it.
I don’t know if this new recipe that I created will turn out to be accurate to Nostalgic Negative. Most likely not, but I hope that you like it anyway. I chose Clarity -5 because that’s the best I could do for imitating the gradation of Eterna, but feel free to use -4 or -3 if you feel that -5 is too much for your tastes. On cameras that can adjust by .5, I would consider setting Shadow to -0.5 instead of 0. This recipe is only compatible with the Fujifilm X100V, X-Pro3, X-T4, X-S10 and (the upcoming) X-E4.
Classic Chrome Dynamic Range: DR200 Highlight: -1 Shadow: 0 Color: +4 Noise Reduction: -4 Sharpening: 0 Clarity: -5 Grain Effect: Weak, Large Color Chrome Effect: Strong Color Chrome Effect Blue: Strong White Balance: Auto, +3 Red & -5 Blue ISO: Auto, up to ISO 6400 Exposure Compensation: +1/3 to +1 (typically)
Example photographs, all camera-made JPEGs using this new “Nostalgic Negative” film simulation recipe on my Fujifilm X100V:
Red Soccer Ball – Farmington, UT – Fujifilm X100V
Suburban Sky – Farmington, UT – Fujifilm X100V
Sky & Garages – Farmington, UT – Fujifilm X100V
JP Elect – Farmington, UT – Fujifilm X100V
Bear in the Snow – Layton, UT – Fujifilm X100V
Boy & Bear – Layton, UT – Fujifilm X100V
RedBrick Building – Salt Lake City, UT – Fujifilm X100V
Waiting Girl – Farmington, UT – Fujifilm X100V
City Fountain – Farmington, UT – Fujifilm X100V
Last Light Through Reeds – Farmington, UT – Fujifilm X100V
Mirror Image – Orem, UT – Fujifilm X100V
Window Light on Chair – Farmington, UT – Fujifilm X100V
Joshua’s Space – Farmington, UT – Fujifilm X100V
X-T1 on a Shelf – Farmington, UT – Fujifilm X100V
Film Drawer – Farmington, UT – Fujifilm X100V
Colorful Pens – Farmington, UT – Fujifilm X100V
Garage Globe – Farmington, UT – Fujifilm X100V
Jon’s Hands – Farmington, UT – Fujifilm X100V
Evening Park Joy – Farmington, UT – Fujifilm X100V
Rainbow Rays – Farmington, UT – Fujifilm X100V
Autumn Sun – Farmington, UT – Fujifilm X100V
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Nobody pays me to write the content found on fujixweekly.com. There’s a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!
