Fujifilm X100V Film Simulation Recipe: Kodak Ultramax 400


Empty Outdoor Seating – Farmington, UT – Fujifilm X100V – “Kodak Ultramax 400”

Ultramax 400 is Kodak’s consumer grade ISO 400 color negative film. Kodak has sold Ultramax 400 under many different names, beginning in 1987 with Kodacolor VR-G 400, rebranded Gold 400 one year later, called simply GC at one point, and finally, in 1997, Kodak settled on Ultramax 400. Kodak still sells Ultramax 400, although it’s not the same film as Kodacolor VR-G 400. This film has been tweaked and updated at least nine times over the years; however, the overall aesthetic is still substantially similar between all variations.

This recipe is a happy accident. I was actually working on a different Kodak film simulation recipe, and this was a failed attempt. But I liked how this one looked, so I made a minor adjustment, and created this recipe, which I determined looked a heck-of-a-lot like Ultramax 400. I didn’t intentionally create an Ultramax 400 recipe, but nonetheless here it is! Sometimes it’s better to be lucky than good.


Colorful Store Decor – Layton, UT – Fujifilm X100V – “Kodak Ultramax 400”

For some of you this new recipe will be an instant favorite. I really love how it looks and plan to use it frequently. This one might be right up there with Kodachrome 64 and Portra 400 for favorite Kodak presets. A word of caution: it does require Clarity, which slows down the camera considerably. This film simulation recipe (as of this writing) is only compatible with the Fujifilm X100V, X-Pro3 and X-T4 cameras.

Classic Chrome
Dynamic Range: DR-Auto
Highlight: +1
Shadow: +1
Color: +4
Noise Reduction: -4
Sharpening: 0
Clarity: +3
Grain Effect: Strong, Large
Color Chrome Effect: Weak
Color Chrome Effect Blue: Weak
White Balance: Auto, +1 Red & -5 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs using this new Kodak Ultramax 400 film simulation recipe on my Fujifilm X100V:


Road Construction – Clearfield, UT – Fujifilm X100V


Store Closing – Farmington, UT – Fujifilm X100V


Urban Roses – Farmington, UT – Fujifilm X100V


Summer Fruit Tree – Farmington, UT – Fujifilm X100V


Ripening Peaches – Farmington, UT – Fujifilm X100V


Wood Barrel – Layton, UT – Fujifilm X100V


Table & Chair – Farmington, UT – Fujifilm X100V


Library Lights – Farmington, UT – Fujifilm X100V


Contemplation – Farmington, UT – Fujifilm X100V


Blackberry Boy – Farmington, UT – Fujifilm X100V


End Table Succulent – Farmington, UT – Fujifilm X100V


Math Books on a Table – Farmington, UT – Fujifilm X100V


Kitchen Tools – Farmington, UT – Fujifilm X100V


Quality Goods – Layton, UT – Fujifilm X100V


75 – Layton, UT – Fujifilm X100V


Table Bloom – Layton, UT – Fujifilm X100V


Fake Tulips – Layton, UT – Fujifilm X100V


Fake Flowers in Window Light – Farmington, UT – Fujifilm X100V

See also: Film Simulation Recipes

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V Black    Amazon   B&H
Fujifilm X100V Silver   Amazon   B&H

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  2. Jimmy · August 9, 2020

    This looks great, I really like “Ripening peaches”. Can’t wait to try it out myself

    • Ritchie Roesch · August 9, 2020

      Thank you! Report back what you think once you get a chance to use it.

  3. mmoberlyart · August 9, 2020

    Love trying these out. One question on setting custom WB, to the end of adjusting R and B. It seems I can only have one at a time. Is that correct or am I doing something wrong ? Thanks for taking the time and effort to put these together. Really like how they are grouped by sensor type too!!


    Sent from my iPhone


    • Ritchie Roesch · August 9, 2020

      I think what you are asking is if you can save custom white balance shifts with your Custom Settings in the Q menu, correct? If so, only on the X100V, X-Pro3 and X-T4. Otherwise you cannot, and you’ll have to adjust them when you select a different Custom Setting.

  4. Miroslav P · August 10, 2020

    The flowers looks very fresh!
    I hope X-T3/0 will get Clarity and blue chrome effect. So I can try this simulation.

    • Ritchie Roesch · August 10, 2020

      Thank you!
      I’m hoping to create an alternative version for X-Trans III + X-T3/0 cameras. I hope to work on that later today.

      • Kenneth Peters · August 11, 2020

        I was thinking the same thing, boy I would love to have this on the X-E3. I would love to see a firmware update to allow at least the blue chrome affect adjustment.

      • Ritchie Roesch · August 11, 2020

        I might have figured it out, but I want to capture some more pictures to be sure.

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  6. Max R · September 11, 2020

    Any updates on this Simulation for X-Trans III + X-T3/0 ?

  7. Sofaking · September 11, 2020

    “Kodachrome 1” at first 🙂

  8. Leo S. Ong · September 12, 2020

    Hello Mr. Ritchie, I sincerely appreciate what you are doing & sharing at your blog. If you can only provide a mailing address so I can send you a cash donation. I personally don’t like doing it by debit or credit card. I am old school cash is king ok. Thank you. leofriends88@yahoo.com

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  10. iquop · December 5, 2020

    This recipe is great!!!
    Thank you so much
    and Could you upload about how to make Fuji pro400H recipe on X100v??
    Thank you!!

    • Ritchie Roesch · December 6, 2020

      I would love to! I’ve made a couple Pro 400H recipes, neither of which are perfect. It’s so hard to accurately recreate for some reason. Fujifilm is rumored to have a new film simulation is coming soon, and I really hope it’s Pro 400H!

  11. Laszlo · December 11, 2020

    can I setup these recipes in the raw file in lightroom or captureone somehow?
    many thanks,

    • Ritchie Roesch · December 14, 2020

      Not that I know of, or at least not entirely.

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  13. Arin James · March 24, 2022

    Can we get the same results with x-e4?

  14. Odditty (@odditty_me) · April 27, 2022

    Just tried out this recipe and I really like it, good contrast and great colours 😁. Here is a link to the roll of digital film I shot … https://youtu.be/GKWXNeOhVD0 .

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  18. Dylan · July 11

    Is this recipe possible with the X100T? Thanks

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