I bet you’ve figured out which is which, but if you haven’t, in the train picture at top the left is Nostalgic Neg. and the right is Eterna. For the set above, the Eterna picture is left and the Nostalgic Neg. is right.
What’s different between the two? There’s quite a bit different between out-of-the-box default Nostalgic Neg. and Eterna, but Eterna can be made to look quite similar to Nostalgic Neg.—this was just a quick experiment, and with some more time and work, I could probably get it even closer. Nostalgic Neg. has a little more contrast, a lot more vibrant colors, and is slightly warmer than Eterna. With some modifications to make the two appear similar, though, it seems that the biggest difference is that Nostalgic Neg. is slightly warmer and more vibrant in the shadows, and yellow is rendered a little more deeply; otherwise, you can almost match them identically.
So what does it take to create faux Nostalgic Neg. with Eterna? I’m still fine-tuning it, but I believe that, using Eterna, reducing Highlight by -1, increasing Shadow by +1.5, reducing Dynamic Range by one or maybe two spots, adjusting White Balance Shift by +2 Red and -1 (or maybe -2) Blue, increasing Color by +6… this obviously means that Color has to be a negative value (at least -2) on Nostalgic Neg. in order to match it. This is all still a work-in-progress, but it does mean that a fairly close faux Nostalgic Neg. recipe for X-Trans IV is possible, and in the process of being created. If you feel as though you’re missing out on Nostalgic Neg.—don’t fret!—if your camera has Eterna, it can, to an extent, mimic it—stay tuned for a Film Simulation Recipe!
Soft Rose – Buckeye, AZ – Fujifilm X-T5 – “Timeless Negative”
On February 3, 2021, Fujifilm shared the very first Nostalgic Neg. Film Simulation Recipe. As part of their promotion for the GFX100S, which was the first camera to have the new Nostalgic Neg. film sim, Fujifilm Japan shared a YouTube video, and hidden within was a recipe put together by the creators of Nostalgic Neg. “Nostalgic Negative is tuned for the best allrounder settings, but if you want to tweak it to get that classic American New Color look from the ’70’s, there are some adjustments you should make.” Fujifilm recommended, when using the Nostalgic Neg. film simulation, to set everything to 0, Off, or Auto, except for three things: shift Auto White Balance to +2 Red & -3 Blue, adjust Shadow to -2, and reduce Color to -2. Additional to that, I recommend using -4 High ISO NR.
I’m not a huge fan of Nostalgic Neg. set to factory defaults. It’s not bad, but it’s not what it purports to be, which is a vintage 1970’s aesthetic inspired by Eggleston, Shore, Sternfeld, and Misrach. I think Fujifilm should have had the courage to make their recipe the default, and not worry so much that it wasn’t the “best allrounder” film simulation. Fujifilm’s suggested adjustments do improve Nostalgic Neg. and bring it closer to a ’70’s vibe, but I felt I could improve it just a little more. Of course, that’s all subjective, and you might prefer factory default Nostalgic Neg., or Fujifilm’s recommended recipe, or something different altogether—in other words, when I say that this is “improved” it’s perfectly alright to disagree with that assessment, but hopefully many of you will agree that this is indeed better—at least a little, as my adjustments to Fujifilm’s recipe are pretty subtle. This particular recipe seems to be especially versatile, and can be used for many different genres of photography and in various light conditions—it looks good most anytime of the day or night.
This Timeless Negative Film Simulation Recipe is only compatible with (as of this writing) the Fujifilm X-T5, X-H2, and X-H2S. I assume that the GFX100S and GFX50S II can also use this recipe, but that it will render slightly different—I don’t have either of those cameras to test it to know for certain. Unless Fujifilm gives X-Trans IV cameras the Nostalgic Neg. film simulation, which I doubt they will do, this recipe is only for X-Trans V cameras, and maybe the latest GFX, too; however, Nostalgic Neg. isn’t too dissimilar from Eterna, so perhaps consider the Arizona Analog, SantaColor, Eterna V2, and Polaroid recipes as potential alternatives for those with X-Trans IV models.
Film Simulation: Nostalgic Neg. Grain Effect: Weak, Small Color Chrome Effect: Strong Color Chrome FX Blue: Off White Balance: Auto, +2 Red & -3 Blue Dynamic Range: DR400 Highlight: +2 Shadow: -2 Color: -3 Sharpness: 0 High ISO NR: -4 Clarity: -2 ISO: Auto, up to ISO 6400 Exposure Compensation: -2/3 to +1/3 (typically)
Example photographs, all camera-made JPEGs using this “Timeless Negative” Film Simulation Recipe on my Fujifilm X-T5:
Dark Coffee – Buckeye, AZ – Fujifilm X-T5
Night Train – Williams, AZ – Fujifilm X-T5
Color Behind Frosted Glass – Williams, AZ – Fujifilm X-T5
Hot Hot Hot – Williams, AZ – Fujifilm X-T5
Sleigh Bell – Williams, AZ – Fujifilm X-T5
Round Trip Ticket – Williams, AZ – Fujifilm X-T5
Dusk Train – Williams, AZ – Fujifilm X-T5
Keep Off – Williams, AZ – Fujifilm X-T5
Please… Use RitchieCam – Williams, AZ – Fujifilm X-T5
Barricades – Williams, AZ – Fujifilm X-T5
ATSF Caboose – Williams, AZ – Fujifilm X-T5
Route 66 Gift Shop – Williams, AZ – Fujifilm X-T5
Car Above, Coke Below – Williams, AZ – Fujifilm X-T5
UnAmerican Experience – Williams, AZ – Fujifilm X-T5
Stop Route 66 – Williams, AZ – Fujifilm X-T5
Los Angeles, 1978 – Buckeye, AZ – Fujifilm X-T5
Looney Tune – Buckeye, AZ – Fujifilm X-T5
Backyard Trumpet Blossoms – Buckeye, AZ – Fujifilm X-T5
Comparison
Factory default Nostalgic Neg., except High ISO NR set to -4.
Nostalgic Neg. with Fujifilm’s suggested adjustments.
This new Timeless Negative Film Simulation Recipe.
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Short Train – Buckeye, AZ – Fujifilm X-T5 – “1970’s Summer”
This Film Simulation Recipe is the aesthetic that I hoped to achieve with the new Nostalgic Neg. film simulation. What does it resemble? It very much has a nostalgic Kodak “memory color” (as Fujifilm likes to say) that is reminiscent of old color photographs from the 1970’s. You might notice some similarities to William Eggleston’s Election Eve and 2 1/4 series and some of his other work from the late-1960’s through the mid-1970’s—not every picture, but certainly several. You might spot some similarities between this look and some of Stephen Shore’s photographs from the early-to-mid 1970’s. I think there are some similarities to a few of Joel Sternfeld’s American Prospects pictures. There’s a noticeable likeness to several of Richard Misrach’s desert photographs. In other words, this recipe produces a distinct 1970’s American New Color aesthetic.
It shouldn’t surprise you that the Nostalgic Neg. film simulation produces this look because Fujifilm stated that the American New Color movement was the inspiration. Specifically, they looked at the photographs of Eggleston, Shore, Sternfeld, and Misrach, but out-of-the-box default Nostalgic Neg. doesn’t seem to resemble their work all that closely. After examining many of their photographs, and identifying a few from each with a similar aesthetic, I set out to create a Film Simulation Recipe that better mimics some of their pictures. I feel like a got pretty close, and this recipe produces a distinct 1970’s vibe—especially the warmth of summertime—and so I named it 1970’s Summer. This recipe works best in sunny daylight, and is excellent for midday photography.
Going Out of Business – Prescott, AZ – Fujifilm X-T5 – “1970’s Summer”
This 1970’s Summer Film Simulation Recipe is only compatible with (as of this writing) the Fujifilm X-T5, X-H2, and X-H2S. I assume that the GFX100S and GFX50S II can also use this recipe, but that it will render slightly different—I don’t have either of those cameras to test it to know for certain. Unless Fujifilm gives X-Trans IV cameras the Nostalgic Neg. film simulation, which I doubt they will do, this recipe is only for X-Trans V cameras, and maybe the latest GFX, too; however, if you are looking for something somewhat similar, try my Vintage Color recipe, or even Kodak Portra 400 Warm.
Film Simulation: Nostalgic Neg. Grain Effect: Strong, Large Color Chrome Effect: Strong Color Chrome FX Blue: Strong White Balance: 6500K, -1 Red & -4 Blue Dynamic Range: DR400 Highlight: -2 Shadow: -0.5 Color: -2 Sharpness: -2 High ISO NR: -4 Clarity: -3 ISO: Auto, up to ISO 6400 Exposure Compensation: +1/3 to +1 (typically)
Example photographs, all camera-made JPEGs using this “1970’s Summer” Film Simulation Recipe on my Fujifilm X-T5:
Red & Gold – Prescott, AZ – Fujifilm X-T5
Adventure’s First Stop – Prescott Valley, AZ – Fujifilm X-T5
Hyundai – Prescott, AZ – Fujifilm X-T5
Cat Clock – Prescott, AZ – Fujifilm X-T5
Propane – Hassayampa, AZ – Fujifilm X-T5
Security Light – Palo Verde, AZ – Fujifilm X-T5
Hay, Detour – – Arlington, AZ – Fujifilm X-T5
Gila River Bridge – Arlington, AZ – Fujifilm X-T5
13 FT 6 IN – Arlington, AZ – Fujifilm X-T5
Around the Bend – Arlington, AZ – Fujifilm X-T5
Gillespie Dam Bridge – Arlington, AZ – Fujifilm X-T5
Desert Dam – Arlington, AZ – Fujifilm X-T5
Julio Suarez – Arlington, AZ – Fujifilm X-T5
Dam Reflection – Arlington, AZ – Fujifilm X-T5
Broken Dam – Arlington, AZ – Fujifilm X-T5
Lakeview – Lynx Lake, AZ – Fujifilm X-T5
Attention Anglers – Lynx Lake, AZ – Fujifilm X-T5
Can’t See the Forest – Lynx Lake, AZ – Fujifilm X-T5
Rural Tree – Arlington, AZ – Fujifilm X-T5
Green Field – Buckeye, AZ – Fujifilm X-T5
Abandoned Rural Home – Palo Verde, AZ – Fujifilm X-T5
More Than Double Wide – Arlington, AZ – Fujifilm X-T5
Hole in the Wall – Arlington, AZ – Fujifilm X-T5
PRA – Arlington, AZ – Fujifilm X-T5
Abandoned & Leaning – Arlington, AZ – Fujifilm X-T5
Desert Basketball – Arlington, AZ – Fujifilm X-T5
Double Cross – Arlington, AZ – Fujifilm X-T5
Palm Trunk & Blocks – Arlington, AZ – Fujifilm X-T5
Fake Fall Flowers – Arlington, AZ – Fujifilm X-T5
Arlington Baptist Church – Arlington, AZ – Fujifilm X-T5
Gate 8 – Arlington, AZ – Fujifilm X-T5
Flowing Water & Broken Footbridge – Arlington, AZ – Fujifilm X-T5
Irrigation Mist – Buckeye, AZ – Fujifilm X-T5
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Lynx Lake Overlook – Lynx Lake, AZ – Fujifilm X-T5 – “Nostalgia Negative”
I spent $1,700 to get the Nostalgic Neg. film simulation. When I tried out-of-the-box default Nostalgic Neg., I was initially disappointed. It didn’t seem like anything special, or even particularly nostalgic. After a closer look, I saw the potential. The Nostalgic Neg. film simulation is like a cross between Eterna and Classic Chrome. It has soft tonalities in the shadows like Eterna, and warm colors are similar to Eterna, but with contrast and an overall palette more similar to Classic Chrome. There are some aspects that aren’t necessarily like either Eterna or Classic Chrome, but, for the most part, if Eterna and Classic Chrome had a baby, it would be Nostalgic Neg.
For this first Fujifilm X-Trans V Film Simulation Recipe, I wasn’t trying to emulate any specific film or process. I just wanted something that looked good. I simply attempted to create a better Nostalgic Neg., something that I would like shooting with. I hoped that perhaps it would even evoke feelings of nostalgia—that’s why I call this recipe Nostalgia Negative—and it would produce a vintage analog-like aesthetic. I think it does.
I really like this recipe for daylight situations. It does quite well in both midday and golden hour light. It’s pretty decent in shade, too. It’s not particularly well suited for indoor artificial light or nighttime photography, so I would avoid it for that. Otherwise, use it for landscapes, portraits, urban—it will look good for pretty much any genre of photography. I think this will be an instant favorite recipe for those with the latest cameras. Because this recipe uses Clarity, you cannot use the HEIF format, because HEIF disables Clarity. Also, for those who aren’t aware, Clarity causes the camera to pause briefly after each shot, similar to the amount of time it takes to advance to the next frame of film on an analog camera. I have Smooth Skin Effect Off, but I’m sure it’s fine if you enable it, either Weak or Strong, if you prefer.
Two Ducks – Lynx Lake, AZ – Fujifilm X-T5 – “Nostalgia Negative”
This Nostalgia Negative Film Simulation Recipe is only compatible with (as of this writing) the Fujifilm X-T5, X-H2, and X-H2S. I assume that the GFX100S and GFX50S II can also use this recipe, but that it will render slightly different—I don’t have either of those cameras to test it to know for certain. Unless Fujifilm gives X-Trans IV cameras this film simulation, which I highly doubt that they will, this recipe is only for X-Trans V, and maybe the latest GFX, too; however, my Nostalgic Negative recipe for X-Trans IV cameras is actually not too far off from the Nostalgic Neg. film simulation, so you might appreciate using that recipe while you wait to get a camera with the new film simulation.
Film Simulation: Nostalgic Neg. Grain Effect: Strong, Small Color Chrome Effect: Strong Color Chrome FX Blue: Weak White Balance: Daylight, +3 Red & -3 Blue Dynamic Range: DR400 Highlight: -1 Shadow: +1 Color: +4 Sharpness: -1 High ISO NR: -4 Clarity: -3 ISO: Auto, up to ISO 6400 Exposure Compensation: 0 to +2/3 (typically)
Example photographs, all camera-made JPEGs using this new “Nostalgia Negative” Film Simulation Recipe on my Fujifilm X-T5:
Blue Tree – Lynx Lake, AZ – Fujifilm X-T5
Lake Log – Lynx Lake, AZ – Fujifilm X-T5
311 – Lynx Lake, AZ – Fujifilm X-T5
Caution: Nature – Lynx Lake, AZ – Fujifilm X-T5
To – Buckeye, AZ – Fujifilm X-T5
Believer – Lynx Lake, AZ – Fujifilm X-T5
CVS Obscured – Buckeye, AZ – Fujifilm X-T5
Golden Tower – Buckeye, AZ – Fujifilm X-T5
The Burmister – Prescott, AZ – Fujifilm X-T5
Dusk Blazer – Buckeye, AZ – Fujifilm X-T5
Spiderweb Rocks – Buckeye, AZ – Fujifilm X-T5
Don’t Shoot – Buckeye, AZ – Fujifilm X-T5
Warning – Buckeye, AZ – Fujifilm X-T5
Triumph – Buckeye, AZ – Fujifilm X-T5
Golden Light Chair – Buckeye, AZ – Fujifilm X-T5
Lake Rocks – Lynx Lake, AZ – Fujifilm X-T5
Log on the Lake – Lynx Lake, AZ – Fujifilm X-T5
Brush Above the Water – Lynx Lake, AZ – Fujifilm X-T5
Private Dock – Lynx Lake, AZ – Fujifilm X-T5
PFG Boy – Lynx Lake, AZ – Fujifilm X-T5
Amanda – Lynx Lake, AZ – Fujifilm X-T5
Forest Abstract – Lynx Lake, AZ – Fujifilm X-T5
Last Light on the Desert Mountain Ridge – Buckeye, AZ – Fujifilm X-T5
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Wow! It’s been crazy the last several days. Fujifilm released the X-T5 on the 17th. Not everyone got their orders.
Let’s back this up. Amazon apparently listed the X-T5 too early on announcement day. By contract, everyone is supposed to go live no earlier than a certain time, but Amazon jumped the gun. I preordered an X-T5 on Amazon because I had reward points that I wanted to use. When the 17th came around, some people received their preorders that day. For others it shipped that day, and arrived in the next day or two. For me? Nothing. Those who ordered on Amazon were left in the dark. What I didn’t know is that Fujifilm decided to punish Amazon for their sins and not give them any cameras to sell; sadly, only Fujifilm photographers who ordered through Amazon were actually punished. Is it Amazon’s fault? Yes. Is it Fujifilm’s fault? Sure—they could have done something else to teach Amazon a lesson, while still allowing people to receive the cameras they ordered. Is it my fault? No. Is it your fault? No. But you and I didn’t get our gear when others did. I know this is a first-world problem, and in the grand scheme of things it doesn’t matter, but it is something that many people have experienced.
Amazon is a huge company, and Fujifilm sales are a tiny drop in a massive bucket. If Fujifilm stopped selling to Amazon altogether, it wouldn’t hurt Amazon in any way, shape, or form. I get that Fujifilm has to hold them accountable. I get that it wasn’t fair to their other retail customers. But let’s be real: crap rolls down hill. Who ended up with the crap? Me. You, if you, too, ordered through Amazon. Fujifilm’s customers are who got punished, not Amazon. I’m sure Amazon gave two seconds to this situation, and hasn’t cared one iota since. When they get their cameras, they’ll sell every single copy, and it will have such a small impact on the bottom line that you need a powerful magnifying glass just to see it. Those trying to be patient with their Amazon preorders might have to be extremely patient—I’ve heard that it might be sometime in January before orders are shipped. I don’t know that for a fact, but it’s what I have heard, and it may or may not be true—I hope it isn’t true.
So how did I get my X-T5? I called around to local camera stores, and I found one in stock. Luckily, Foto Forum in Phoenix had a body-only copy, plus one bundled with the 18-55mm f/2.8-f/4 kit zoom. I purchased the one with the lens. If you are still waiting for yours to ship, maybe call around to local camera stores to see if they still have an X-T5 in stock, and if so purchase from them instead.
That’s my story. What about you? Did you buy a Fujifilm X-T5? Did it arrive or are you still waiting?
People have already begun asking me for my impressions on this camera. I think a number of you are waiting to learn a little more about it before spending so much money. It’s way too soon to provide you with anything valuable. I’ll tell you my way-too-soon initial impressions, but please take them with a large grain of salt. I’ve only barely begun to use the camera and really haven’t had a chance to properly test it. I’ll give a full review later.
First, let’s talk about megapixels. Do you need 40? If you crop deeply, print posters, or just love to pixel-peep, then maybe. But if you don’t crop deeply, don’t print posters, or don’t pixel-peep, then you definitely don’t need 40mp—it’s way overkill. Fortunately, it doesn’t seem to negatively affect the speed of the camera or even the file transfer speed when using the Fujifilm Cam Remote app. Unfortunately, it does take up more space on the SD Card, phone/computer, and storage, and uploads to my cloud storage are noticeably slower. There’s pluses and minuses to 40mp; I don’t anticipate the pluses coming in handy for me very often. For some of you, though, it is an important upgrade.
I haven’t put the autofocus improvements to the test whatsoever, but through three days of shooting, I haven’t noticed it being any more snappy than my X-E4. The only thing I noticed is that face detection locked onto a face that was far away, which I wouldn’t expect to happen on my X-E4. Since I wasn’t trying to photograph the person, it actually wasn’t a positive thing, but I can see this being an improvement. I haven’t even attempted continuous tracking or anything like that yet, so I can’t speak of it.
I was really excited for HEIF, but discovered that it disables Clarity. That’s disappointing. No HEIF for me, since I use Clarity a lot. Speaking of Clarity, I was also very disappointed that it isn’t any faster on the X-T5, and the Storing pause is identical to X-Trans IV. Fujifilm should have spent some time speeding this up, in my opinion. Oh, and somehow I keep bumping the drive switch, and accidentally switching to CL or HDR, both of which disable Clarity—I’ll have to figure out how to not bump that switch.
While the X-T5 is smaller than the X-T4, and just a little bigger than the X-T1 and X-T30, it is definitely heavy. Seems like a similar weight to the X-T4—not sure if it is or isn’t, but it’s hefty. I personally prefer the weight of the X-T1 or X-T30, but if you use large lenses a lot, you might appreciate the solid base of the X-T5.
The reason that I purchased the Fujifilm X-T5 is because this camera has the new Nostalgic Neg. film simulation. What do I think of it so far? If Eterna and Classic Chrome had a baby, it would be Nostalgic Negative. It has some similarities to both of those film simulations, with soft gradations in the shadows similar to Eterna and with some Eterna-like colors (particularly the warm colors), and with contrast, saturation, and an overall palette more similar to Classic Chrome. I’m not a huge fan of default straight-out-of-the-box Nostalgic Neg.—I was actually initially disappointed—but with some adjustments it can become magical. I love it! Nostalgic Neg. is another analog-esque film sim from Fujifilm that’s sure to become a classic. Expect some recipes soon!
I don’t have any other observations yet. I hope to do some more serious experimentations soon, and when I do I’ll share those impressions with you. In the meantime, here are some straight-out-of-camera Nostalgic Neg. pictures that I captured with my Fujifilm X-T5:
Two Ducks – Lynx Lake, AZ – Fujifilm X-T5
311 – Lynx Lake, AZ – Fujifilm X-T5
Caution: Nature – Lynx Lake, AZ – Fujifilm X-T5
Believer – Lynx Lake, AZ – Fujifilm X-T5
Cat Clock – Prescott, AZ – Fujifilm X-T5
Dusk Blazer – Buckeye, AZ – Fujifilm X-T5
Spiderweb Rocks – Buckeye, AZ – Fujifilm X-T5
Don’t Shoot – Buckeye, AZ – Fujifilm X-T5
Warning – Buckeye, AZ – Fujifilm X-T5
Golden Light Chair – Buckeye, AZ – Fujifilm X-T5
Red & Gold – Prescott, AZ – Fujifilm X-T5
Going Out of Business – Prescott, AZ – Fujifilm X-T5
Hyundai – Prescott, AZ – Fujifilm X-T5
Short Train – Buckeye, AZ – Fujifilm X-T5
Around the Bend – Arlington, AZ – Fujifilm X-T5
Lakeview – Lynx Lake, AZ – Fujifilm X-T5
Log on the Lake – Lynx Lake, AZ – Fujifilm X-T5
Private Dock – Lynx Lake, AZ – Fujifilm X-T5
Can’t See the Forest – Lynx Lake, AZ – Fujifilm X-T5
Irrigation Mist – Buckeye, AZ – Fujifilm X-T5
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
The Nostalgic Negative film simulation hasn’t received the fanfare of Classic Chrome or especially Classic Negative. Not even as much as Acros or Eterna. Maybe about as much as Eterna Bleach Bypass. Maybe. I think it’s because of poor marketing strategies by Fujifilm.
Nostalgic Negative was introduced by Fujifilm about a year-and-a-half ago on the GFX100S. I know that some people use film simulations and shoot straight-out-of-camera on GFX, but it is a much smaller percentage, I think, than the X system. I don’t know the numbers, but (just throwing something out there) if 20% of Fujifilm X owners use Film Simulation Recipes, the number of GFX owners is maybe 5%. So Nostalgic Negative is something that, for the most part, GFX owners don’t even care about. Besides, I’m pretty sure that GFX models sell a lot fewer copies than X series cameras, so the number of people actually using this film simulation on a GFX100S is pretty small. The next camera to get Nostalgic Negative was the GFX 50S II—kind of the same story. The first X camera to get Nostalgic Negative was the X-H2S, followed very quickly by the X-H2. Interestingly, this film simulation isn’t found anywhere in the promotional material for those two cameras. Yes, they have Nostalgic Negative, but it’s clear that Fujifilm didn’t think it would be a selling point for those two models. That makes sense, since these two “flagship” cameras aren’t intended for or marketed to long-time Fujifilm photographers, but for those with other camera systems (Canikony) looking to make a change. I suspect that many of those buying the X-H2S and X-H2 are generally less aware of, and less open to using, film simulations and recipes and such.
That brings us to the Fujifilm X-T5, the first X series camera where Fujifilm is actually promoting the Nostalgic Negative film simulation… barely. It’s mentioned in the promotional material, but without much fanfare, and not stated as a new feature, or with a good explanation of what it’s intended to resemble and what makes it special.
According to Fujifilm, the Nostalgic Negative film simulation is based on “American New Color” photography of the 1970’s. They studied photographs by William Eggleston, Stephen Shore, Joel Sternfeld and Richard Misrach in order to create it. Eggleston and Sternfeld largely shot on Kodachrome—II and X in the early 1970’s, 25 and 64 in the late ’70’s—while Shore shot mostly Kodacolor, and Misrach shot a lot of Vericolor. All of those are Kodak emulsions, but with different aesthetics. These four photographers had different styles and different darkroom processes, and they each had a unique look; the commonality that Fujifilm found was an “overall atmosphere based on amber.” That’s a basic explanation of what Nostalgic Negative is. While not mentioned by Fujifilm, I think this film simulation might be closer to aesthetic of Saul Leiter than the ones Fujifilm stated they studied. Saul Leiter used a whole bunch of different films over the years, including Kodachrome and Anscochrome, but apparently he didn’t mind using generic drug store brands, either. Nostalgic Negative is a divergent approach for Fujifilm, I think, in that it isn’t intended to mimic a certain emulsion (or the “memory color” of a specific film stock), but instead tries to mimic the “memory color” of a certain decade (the 1970’s), or perhaps elicit a nostalgic emotional response.
The Fujifilm X-T5 is the cheapest camera with Nostalgic Negative. It’s the 5th camera to get it, and at $1,700, it’s somehow the cheapest! I don’t think this film simulation will really “catch on” until it’s available on a more affordable body. And this is where I think Fujifilm goofed. If they had introduced Nostalgic Negative on the X-T5, and followed it up with an X-T40, X-S20, X100VI (or whatever it will be called), X-Pro4, and X-E5 in the coming couple of years, it would be a selling point. People would be super-excited about it right now. But because Fujifilm first put it on four models that are expensive and where the users aren’t as eager about film simulations, it lost a lot of its luster. Nobody’s really talking about Nostalgic Negative anymore. While I don’t think I’ll appreciate this film simulation as much as Classic Negative, Classic Chrome, Eterna, or Acros, I do believe it has the potential for some very interesting recipes. I look forward to trying it. Heck, I’m spending $1,700 just for Nostalgic Negative—that’s crazy! Or dumb. It could go either way.
What about you? Are you excited for Nostalgic Negative? How much would you spend for it? If Fujifilm offered it as a paid firmware update for your X-Trans IV camera, would you buy it? Let me know in the comments!
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Preorder your Fujifilm X-T5 in black: AmazonB&H Preorder your Fujifilm X-T5 in silver: AmazonB&H
Interestingly, as a side note, if you look closely at the promotional statement by Fujifilm about film simulations on the X-T5, you’ll see this statement: “Reproduce the classic colors and tones that Fujifilm are known for, or add an artistic flair and start to Build Your Legacy.” First, I could be wrong, but I’m pretty sure it should be “is” and not “are”—after all, Fujifilm is known for reproducing classic colors and tones; for “are” to be correct, you’d need a conjunction, such as, “Reproduce the classic colors and tones that Fujifilm and Fuji X Weekly are known for….” Maybe they initially penciled that “and Fuji X Weekly” part in there, and erased it at the last minute, forgetting to change the “are” to “is” by accident. Second, Build Your Legacy seems to be Fujifilm’s new catchphrase for Film Simulation Recipes. It’s been a Fujifilm trademark for a few years, but I hadn’t seen it used in conjunction with film simulations. I wonder if Fujifilm has something up their sleeves that they’ll announce later. Perhaps it is even related to their upcoming app? I’m not sure, but it is definitely something to keep an eye on.
The upcoming Fujifilm GFX100S has a brand new film simulation called Nostalgic Negative. Even though this camera hasn’t even been released yet, I’ve had many requests to create a film simulation recipe for it. That’s a tough challenge because there’s so little about Nostalgic Negative that’s known and very few sample pictures floating around the internet.
Back when Eterna was new—before I had a chance to try it myself—I made a faux “Eterna” recipe, and it turned out to be not particularly close. Even though it didn’t faithfully mimic Eterna, it’s one of the more popular recipes on this website. When Classic Negative first came out, I made a faux “Classic Negative” recipe, and even though it also turned out to be not particularly close, I’ve had several people tell me that it’s their favorite recipe. There’s two important points to this: 1) this “Nostalgic Negative” recipe will likely turn out to be an inaccurate facsimile to the real Nostalgic Negative film simulation and 2) there are people who love it anyway. With that disclaimer out of the way, let’s get into what Nostalgic Negative is and how you can achieve a similar aesthetic on your Fujifilm X camera.
Watch and Jewelry – Farmington, UT – Fujifilm X100V – “Nostalgic Negative”
Fujifilm stated that the Nostalgic Negative film simulation is based on “American New Color” photography of the 1970’s. They studied photographs by William Eggleston, Stephen Shore, Joel Sternfeld and Richard Misrach in order to create it. Eggleston and Sternfeld largely shot on Kodachrome—II and X in the early 1970’s, 25 and 64 in the late ’70’s—while Shore shot mostly Kodacolor, and Misrach shot a lot of Vericolor. All of those are Kodak films, but with different aesthetics. These four photographers had different styles and different darkroom processes, and they each had a unique look; the commonality that Fujifilm found was an “overall atmosphere based on amber.” That’s a basic explanation of what Nostalgic Negative is.
I didn’t count, but I’d estimate that I found about 20 examples of the Nostalgic Negative film simulation on the internet. I noticed that there were some large discrepancies between the pictures, as some looked much different than others. I wondered if the default settings were used on some images and not others, and if some of them weren’t straight-out-of-camera but had received some level of post-processing. I also wondered if Nostalgic Negative behaves similarly to Classic Negative in that the aesthetic changes a little depending on the exposure. There’s a lot of uncertainty to what exactly the new film simulation looks like. Overall, I think you can expect something along the lines of Eterna gradation, the Classic Chrome color palette (however, with a warm shift), and vibrancy a little beyond Astia. Low-contrast, high-saturation and warm is a quick synopsis of Nostalgic Negative.
Reflected Red – Farmington, UT – Fujifilm X100V – “Nostalgic Negative”
Interestingly, there are some already existing film simulation recipes that come close to Nostalgic Negative. My Eterna recipe (and there are versions for X-Trans II, X-Trans III and X-Trans IV cameras) is almost identical to one of the aesthetics that I found in the sample pictures. The contrast is likely slightly too high in those recipes, but it’s very close. For some other sample pictures, I thought that the Kodachrome 64 recipes (the X-T1 recipe, the X-T30 recipe and the X100V recipe, but especially the X100V version) are pretty darn close. For some other pictures, the Kodak Vision3 250D recipe looks quite similar, while this Kodacolor recipe looks close to some others. I think that my Kodak Gold, Kodachrome II, Kodak Ultramax (both for X-Trans III and X-Trans IV), Kodak Ektar, Kodak Portra 800, Kodak Portra 400 (both X-T30 and X100V), Kodak Portra 400 v2 (both the X-T30 recipe that’s only available right now to Patrons on Fuji X Weekly App and X100V), and Polaroid (although perhaps increase Color) have some similarities to Nostalgic Negative. If you have an X-Trans II, III or IV camera, you already have some options that are in the neighborhood of this new film simulation, so don’t fret that your camera doesn’t have it. You’ll just have to decide which option you like best.
Speaking of your camera not having Nostalgic Negative: it’s not coming to X-Trans IV, in my opinion. Fujifilm said, “For Nostalgic Negative, Fujifilm needs a large sensor. It can’t be implemented simply to APS-C. Fujifilm needs time to develop Nostalgic Negative for the APS-C system.” To me, that’s code-speak for, “Expect it on X-Trans V cameras.” Of course, Fujifilm hasn’t announced that sensor yet, so they can’t talk about it, but that’s where I would expect to see it.
I don’t know if this new recipe that I created will turn out to be accurate to Nostalgic Negative. Most likely not, but I hope that you like it anyway. I chose Clarity -5 because that’s the best I could do for imitating the gradation of Eterna, but feel free to use -4 or -3 if you feel that -5 is too much for your tastes. On cameras that can adjust by .5, I would consider setting Shadow to -0.5 instead of 0. This recipe is only compatible with the Fujifilm X100V, X-Pro3, X-T4, X-S10 and (the upcoming) X-E4.
Classic Chrome Dynamic Range: DR200 Highlight: -1 Shadow: 0 Color: +4 Noise Reduction: -4 Sharpening: 0 Clarity: -5 Grain Effect: Weak, Large Color Chrome Effect: Strong Color Chrome Effect Blue: Strong White Balance: Auto, +3 Red & -5 Blue ISO: Auto, up to ISO 6400 Exposure Compensation: +1/3 to +1 (typically)
Example photographs, all camera-made JPEGs using this new “Nostalgic Negative” film simulation recipe on my Fujifilm X100V:
Red Soccer Ball – Farmington, UT – Fujifilm X100V
Suburban Sky – Farmington, UT – Fujifilm X100V
Sky & Garages – Farmington, UT – Fujifilm X100V
JP Elect – Farmington, UT – Fujifilm X100V
Bear in the Snow – Layton, UT – Fujifilm X100V
Boy & Bear – Layton, UT – Fujifilm X100V
RedBrick Building – Salt Lake City, UT – Fujifilm X100V
Waiting Girl – Farmington, UT – Fujifilm X100V
City Fountain – Farmington, UT – Fujifilm X100V
Last Light Through Reeds – Farmington, UT – Fujifilm X100V
Mirror Image – Orem, UT – Fujifilm X100V
Window Light on Chair – Farmington, UT – Fujifilm X100V
Joshua’s Space – Farmington, UT – Fujifilm X100V
X-T1 on a Shelf – Farmington, UT – Fujifilm X100V
Film Drawer – Farmington, UT – Fujifilm X100V
Colorful Pens – Farmington, UT – Fujifilm X100V
Garage Globe – Farmington, UT – Fujifilm X100V
Jon’s Hands – Farmington, UT – Fujifilm X100V
Evening Park Joy – Farmington, UT – Fujifilm X100V
Rainbow Rays – Farmington, UT – Fujifilm X100V
Autumn Sun – Farmington, UT – Fujifilm X100V
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