Why I Haven’t Published a Fujifilm X-T5 Camera Review

I purchased my Fujifilm X-T5 when it was released back in November. I’ve received several messages lately asking why I haven’t published a review of the new camera. I think it’s because they are considering buying one themselves, and they want to know if it’s actually “worth” upgrading to or if there is something they should be aware of. Basically, some people want to either be talked into buying it or talked out of buying it, as it’s a lot of money and a big decision—which can be paralyzing—and you want to be wise with it. Lots of research is essential, and finding opinions from those you trust can be invaluable. I’m honored and flattered that many of you consider this website to be trustworthy.
At the beginning of each year, I like to take some time to consider how things went the prior year, what the current trajectory is, and where I want things to go. For Fuji X Weekly, I really feel that a slight shift in trajectory is needed, and in some ways I began moving towards that last year, even if I wasn’t sure the why and where. After much consideration, I have a clearer vision of where I want this website to go in 2023, and how to achieve it. I haven’t communicated these changes to you (until now, I suppose), but you’ve probably already noticed some.
There’s actually a lot going on behind the scenes. Many different projects are in the works. I’m juggling quite a bit right now. When the time is right, there are many exciting things that I look forward to announcing and sharing with you. Some projects might never work out, which has happened before (that’s just they way it goes sometimes), but I do believe that most of these will come to fruition. Some will take much longer than others, so stay tuned for these announcements over the coming weeks and months.

One thing that I haven’t announced (but you might have already picked up on) is that I’m doing more to explain and suggest when to use various Film Simulation Recipes. There are so many to choose from, and it can be difficult to know which to try. Then, when you find one you like, maybe the weather or light changes, and you don’t like it nearly so much in that situation. Now what do you do?
The trouble with suggesting Recipes is that, while one person might love one for a certain light and situation, another person might hate it for the same light and situation. For example, in the very same day, one photographer told me that they used the Kodak Portra 400 Recipe for a professional portraiture photo shoot and they couldn’t be more happy with the results, while another photographer told me that they tried that same Recipe for portraits and the results were horrible. Each person has their own tastes and style, and what will work for one person won’t work for another. I could suggest to you the Recipes that I think are good for various situations, but you might completely disagree with my assessment. Still, it can be helpful have a starting point.
Some of the articles that I’ve published so far in 2023 to help out with this are Five Film Simulation Recipes Every Social Media Influencer Should Try on Their Fujifilm X100V, Using Film Simulation Recipes to Recreate Vintage Looks — 10 Recipes to Try Today!, Elevating Your Street Photography with Fujifilm Film Simulation Recipes + 5 Recipes to Try Today!, Creative Collective 040: FXW Zine — Issue 15 — February 2023 (with the article: 10 Film Simulation Recipes for Cloudy Days), The 10 Best Film Simulation Recipes on the Fuji X Weekly App, and 5 Film Simulation Recipes every Fujifilm X-T5 Photographer Should Try. This actually started late last year with the Which Film Simulation Recipe, When? series. You can expect a lot more similar content moving forward because this is where I want to focus more of my time and energy. Even when I’m publishing new Recipes, I’m trying to do a better job of briefly explaining what situations or light they might work best in. Hopefully this is helpful to you.
None of this is completely new. For example, in the SOOC Live broadcasts, not only have we discussed at length a Film Simulation Recipe in each show, but for awhile now we’ve suggested several Recipe for use in specific situations or for various genres of photography. Without giving away what’s in store of Season 3, which kicks off tomorrow, I can tell you that we’re doubling-down on that concept. Be sure to tune in, and subscribe to the new SOOC Live YouTube channel.
What does any of this have to do with a review of the Fujifilm X-T5? Simple: I’m moving away from product reviews. For now—and I don’t know if this will last forever or if it’s just for a time—I won’t be publishing any camera or lens reviews. I want to focus a lot less on telling you what is good or bad about various gear, and focus more on how to use your get to achieve the aesthetics you want straight-out-of-camera. I’m not going to publish a review of the X-T5, but instead publish more articles on using Recipes with that camera (and other camera, too, definitely not just or even mostly the X-T5). I want to help you get the results you want out of your camera, and product reviews, which take a lot of time to put together, get in the way of that. Besides, there are so many reviews of the Fujifilm X-T5 already, what could I possibly add? The only things I would say is that X-Trans V renders the color blue slightly deeper on some film simulations, Auto White Balance can be quirky, Nostalgic Neg. is similar to Eterna, and if you are doing long broadcasts the camera might overheat. Those are the only things that I would add to what others have discussed, and I’ve already said them. If you have been waiting patiently for my review (that won’t come), I hope this is somehow helpful to your decision to buy or not buy; mostly I would say trust your gut, because deep down you know whether or not you actually “need” that new camera, or if it’s just Gear Acquisition Syndrome, New Camera Envy, or Fear of Missing Out.
While not publishing camera and lens reviews might be seen as negative, I hope that the revised vision for Fuji X Weekly is very positive, and that the benefits of the changes far outweigh what must be left behind. I invite you to come along for the ride, and let’s see where all of this goes.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X-T5 in black: Amazon B&H Moment
Fujifilm X-T5 in silver: Amazon B&H Moment
























































































































