Fujifilm Cameras Explained

Someone wrote to me and asked for clarification on Fujifilm’s X-series camera line. “There are a lot of options,” he said, “but I don’t get why. What’s the purpose of each model? How can I know what one is right for me?” I’ve seen this question a lot, so I thought I’d attempt to clear it up. Hopefully, by the end, you’ll better know why each camera exists and whether it is good for you or not. For this article, we’ll start at the bottom of the lineup and work our way up.

Just as a reminder—most of you are well aware, but some might not be—I don’t work for Fujifilm. This shouldn’t be seen as an official understanding of each camera by the company. These are my personal opinions, which could be different—maybe much different—than Fujifilm’s. For some reason, sometimes people think that my words are official positions of the brand, but my affiliation with them is very loose. I’m definitely independent. I’m just a guy who really loves using Fujifilm cameras, and I write about my experiences and share my Fujifilm Recipes.

X half

The Fujifilm X half, which is also called X-HF1, is only kind-of sort-of an X-series camera. Technically it is, but it’s the only one currently with a 1″ sensor or that’s not X-Trans. Those things in and of themselves don’t exclude it from the X-series, as Fujifilm has used small-sensors and the Bayer-array for the X-series in the past. What makes the X half only sort-of an X-series model is that it shares a heritage with the Instax Evo cameras. In other words, the X half is a bridge between the two systems, and is intended to convince some Instax users to dip their toes into the X-series world. It’s a super fun fixed-lens camera for casual photography and a film-like experience, and the very first with vertical sensor. If you are looking for something unique, well, you won’t get much more so than the X half! With that said, I don’t recommend it for “serious” photography, only as an enjoyable snapshot camera. The elephant in the room is that it’s a little expensive for what it is, although not nearly as much as some have hyperbolically claimed across the internet.

X-M5

Situated as the base entry-level model, the Fujifilm X-M5 is a rangefinder-styled camera that leans slightly towards video-centric. It has a PASM dial instead of the traditional tactile controls that Fujifilm is known for. It’s the smallest, lightest, and least expensive X-series camera; however, it lacks an EVF and IBIS, so there are some obvious tradeoffs. It’s a fifth-generation camera that pairs the 26mp X-Trans IV sensor with X-Processor 5. The X-M5 is a good option for those on a tight budget, those looking for their first “real” camera, or those who want the absolute smallest and lightest model—if that’s not you, take a look at the options below. Still, I’ve heard positive things about the X-M5, so don’t let its position within the lineup scare you away.

X-T30 III

The Fujifilm X-T30 III is another entry-level model, but not quite as stripped down as the X-M5. Leaning stills-centric, it has an SLR shape, with an EVF in the center. It lacks IBIS, but that’s a fair tradeoff for the inexpensive price tag. The X-T30 III is probably the best value (what you get for what you pay) in the entire X-series, and is my top recommendation for those who are on a tight budget, looking for their first “real” camera, or who want a small and lightweight model. Like the previous camera, the X-T30 III pairs the 26mp X-Trans IV sensor with X-Processor 5.

X-S20

I have two Fujifilm X-S20 cameras in my household: one belongs to my wife, Amanda, and the other to my son, Jonathan. Most of the Fuji X Weekly YouTube and social media videos over the last year-and-a-half were recorded on an X-S20. This camera is a lower-mid-tier model that is video-centric. Like the X-M5, it has PASM in lieu of the traditional tactile controls that Fujifilm is known for. Like both of the previous two cameras, this one pairs the 26mp X-Trans IV sensor with the X-Processor 5. The X-S20 is a hybrid model with IBIS that is intended to be appealing to those coming from a Canikony brand background. If you are more of a videographer than photographer, this is an easy recommendation; if you are a photographer first-and-foremost, this is a good camera, but I would lean more towards the stills-centric models, like the next few below.

X-T50

The Fujifilm X-T50 is a mid-tier version of the X-T30 III. It’s not a successor to the X-T30, but a similar line. While the X-T30 III has the “old” 26mp X-Trans IV sensor and lacks IBIS, the X-T50 has the “new” 40mp X-Trans V sensor and includes IBIS. The X-T50 looks a little different, too, with a slightly more rounded and angular design. Overall, though, the two cameras are a lot more alike than not. The X-T50 is more premium, while the X-T30 III is a better value, and which of those two things are more important to you (best overall features vs best for the money) will determine which one to get. Between the X-T50 and X-E5, aside from their shape, the two cameras are nearly identical (only small differences), and you can’t go wrong with either; however, I like the X-E5 just a little more myself, for the styling, the ability to save Recipes into FS1-FS3 on the Film Dial (I hope that Fujifilm someday gives the X-T50 this option via a firmware update), and the feel of the camera.

X-E5

The X-E series used to be more entry-level, culminating with the X-E4, which served as the base model during its all-too-short run; however, the Fujifilm X-E5 is all grown up, and is now solidly mid-tier, sporting the 40mp X-Trans V sensor, better build quality, and IBIS. The camera is likely as close as you’re going to get to an interchangeable-lens X100VI. Because Fujifilm discontinued the X-Pro3 over three years ago and has not yet announced a successor, the X-E5 is currently Fujifilm’s highest-end interchangeable-lens rangefinder-styled camera. I’m really happy with mine, and look forward to creating many photographs with it in the coming years.

X100VI

Everyone’s favorite model—the most-viral camera of all-time—the Fujifilm X100VI is already beyond legendary. The fixed-lens camera, which has the 40mp X-Trans V sensor and IBIS, is perfect for street and travel photography. It’s also perfect for those who want to dip their toes into the X-series and find out what it’s all about without investing a bunch of money into a whole kit. While it isn’t fully weather-sealed, a filter adapter and filter will finish that task, giving more confidence in extreme conditions. Two conversion lenses add focal-length versatility. While not nearly as difficult to find as it used to be, the X100VI can still require patience and perseverance to buy. If I could only own one in this list, it would be this one—my “desert island” camera. If you’re ok with the one-camera-one-lens experience, the X100VI is a must-have; however, I do find that the X100-series makes the most sense when an interchangeable-lens option is also available to you—the X-E5 and X100VI pair especially well together as a combo.

X-T5

I purchased the Fujifilm X-T5 when it was first released, and it’s been a workhorse ever since. I’ve gotten a lot of use out of mine, both for stills and video. In a lot of ways, it’s the quintessential interchangeable-lens X-series camera. It’s also the most-premium of the traditional tactile control models, fitting a lower-top-tier placement. In addition to the 40mp sensor and IBIS, it’s weather-sealed and has dual card slots. If you use longer or heavier lenses, the X-T5 is a better base than the mid-tier and entry-level models. While stills-centric, the camera is no slouch when it comes to videography. There’s a lot to love about it, and if you are after the best full Fujifilm experience, the X-T5 is the camera to get. If you want to save a little, the X-T50 is similar, just without weather-sealing and with only one card slot, and in a smaller and lighter body.

X-H2

The Fujifilm X-H2 is Fujifilm’s flagship X-series stills-centric-leaning model, although it is also great for video, making it a great hybrid camera. While it has nearly identical features and specs as the X-T5, it is a step above it, offering better performance and heat dispersion. The most obvious difference is the design, which is more reminiscent of the GFX100S II. Like the X-M5 and X-S20, it has PASM instead of the traditional tactile controls that Fujifilm is known for. The X-H2 is intended to be appealing to those coming from a Canikony brand background. For those using larger and heavier lenses, this camera is the best base, due to the larger grip and better weight balance. If you’re a photographer that often uses large telephoto lenses, or you just need the best performer, the X-H2 is for you.

X-H2s

The X-H2s is outwardly identical to the X-H2 (aside from an S engraved on the front), but inwardly it’s notably different, with a 26mp X-Trans V stacked sensor designed for speed. This camera is the most video-centric X-series model, but it’s also the most ideal for those who need fast autofocus for stills, making it another great hybrid option. As such, it is the most premium model in the X-series lineup—the cream of the crop. If you are merely after the best-of-the-best, this is it, the camera that sits atop the highest tier. The majority of Fujifilm’s YouTube and social media videos over the last few years were recorded with this model. If you are a videographer or a sports or wildlife photographer, the X-H2s is the camera to get.

To summarize Fujifilm’s fifth-generation X-series lineup:
– The X half is the most fun, but X-series photographers are not the target audience.
– The X-M5 is the smallest, lightest, and cheapest, but that comes with compromises.
– The X-T30 III is also entry-level, but a step above the X-M5, and is the best overall value in the lineup.
– The X-S20 is a video-centric mid-tier model with PASM.
– The X-T50 is a stills-centric mid-tier model.
– The X-E5 is a stills-centric mid-tier model, currently the most premium interchangeable-lens rangefinder-style camera in the lineup.
– The X100VI is the viral fixed-lens rangefinder-style camera that everyone wants.
– The X-T5 is a stills-centric upper-tier model with weather-sealing and dual card slots.
– The X-H2 is a hybrid (but leans toward stills) flagship model with PASM.
– The X-H2s is a hybrid (but leans towards video) flagship model with PASM, and is the only stacked sensor option in the lineup.

For those on a budget, the X-T30 III is my top recommendation. For those who are primarily videographers, I’d suggest either the X-S20 or X-H2s. For those who want a solid camera that’s not too big or small, or too feature-rich or too basic, or too expensive or too cheap, the X-T50 and X-E5 are two to strongly consider. The best overall traditional tactile control interchangeable-lens camera is the X-T5. The most fun camera is the X half, but it’s not for everyone. The X100VI is the most desired model. For sports or wildlife photographers, the X-H2 or X-H2s are the top options to consider.

Streaming Light Through the Mountains – Phoenix, AZ – Fujifilm X-T5 – Kodak Portra 400

I really wish that Fujifilm had reserved the top-tier highest-level camera for those who prefer the traditional tactile controls. You know, the ones that have been faithful customers for years and years. Those who have owned an X-Pro1, and an X-T1, and an X-H1, and an X-Pro3, and an X-T4 and/or an X-T5, who would really love to buy the best-of-the-best X-series camera, but just really dislikes the PASM experience. Those long-time loyal customers would really appreciate an X-H2/X-H2s type model, but with a shutter knob and ISO dial, and maybe a bit more classic styling. When Fujifilm reinvented the X-H line to obviously be most appealing to potential new customers and not the base, it seemed a tad disrespectful to some. I get why they did it (and there were both positive and negative consequences for it), but I believe a market exists for a top-end premium camera that isn’t the X-H2/X-H2s. Perhaps that is Fujifilm’s vision for the next X-Pro? I have no idea, but that would not match the historical characteristics of that line, so I really don’t think so. I truly hope that this is something Fujifilm has been considering, and perhaps might make happen sometime within the sixth-generation of the X-series.

I also think two other cameras that Fujifilm should strongly consider are 1) a long, long overdue successor to the much-beloved X70, and 2) a pocket zoom utilizing the 1″ sensor from the X half. The Fujifilm GFX100RF is a medium-format X70-like model; an X-series version would be extremely popular. A spiritual followup to the XQ2 or X30, but utilizing a 1″ sensor, would be very well received. Small fixed-lens cameras are all the rage right now, so Fujifilm should strike while the iron is hot.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X half in black:
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Fujifilm X half in silver:
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Fujifilm X half in charcoal:
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Fujifilm X-M5 in black:
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Fujifilm X-M5 in silver:
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Fujifilm X-T30 III in black:
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Fujifilm X-T30 III in silver:
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Fujifilm X-T30 III in Charcoal:
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Fujifilm X-S20:
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Fujifilm X-T50 in black:
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Fujifilm X-T50 in silver:
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Fujifilm X-T50 in charcoal:
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Fujifilm X-E5 in black:
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Fujifilm X-E5 in silver:
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Fujifilm X100VI in black:
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Fujifilm X100VI in silver:
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Fujifilm X-T5 in black:
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Fujifilm X-T5 in silver:
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Fujifilm X-H2:
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Fujifilm X-H2s:
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14 comments

  1. Sean Sullivan · 20 Days Ago

    I know you’ll probably disagree, but Fujifilm is starting to resemble the Lowepro of the camera industry: an overcrowded lineup with a lot of feature overlap.

    • Ritchie Roesch · 20 Days Ago

      I don’t know much about Lowepro, as I’ve never owned one of their bags.

      But, which Fujifilm camera would you nix? I see a place and customer for each. I don’t see a single one that doesn’t serve a purpose. The most similar from a technical point-of-view is the X-T50 and E-E5, but they are also so different you’d never confuse one from the other. The X-T50 and X-T30 III look quite similar, but based on features and cost they are pretty far apart, and are in different classes. I think it’s possible for the X-H2/X-H2s to merge into one singular model in the next generation, but whichever way they lean in that combination will piss some people off; however, that’s really the only crowd-reduction move I can see them possibly making.

  2. Larry Adams · 20 Days Ago

    You are so right about the H2. I have owned half the camera models Fuji has made, and the X-H1 was my favorite, despite the greater size and weight than the other models. I still have two, one converted to monochrome, the other my go-to portrait camera. Meanwhile I bought the X-H2s, loved its functions but hated its controls, and sold it after a while, and replaced it with an X-T5. Since Fuji seems unable to settle on something to replace the X-pro3 (which I never warmed to), I soldier on with my X-pro2, with a Leica CL added to spice up the rangefinder-style models available for use.

    • Ritchie Roesch · 20 Days Ago

      I own an X-H1 and still use it sometimes. I know of some professionals that it is still their main workhorse (they own several of them). It’s a very under-appreciated camera, and should not be confused with the X-H2/X-H2s, which (unfortunately) is very different. I’m not suggesting that the X-H2/X-H2s shouldn’t exist, only that a true followup to the X-H1 would be nice (it probably needs a different name, though, since Fujifilm decided to use X-H for the current flagship models).

      • Thomas H · 20 Days Ago

        For a while I had an X-H1 but the absence of an exposure compensation dial for on the go exposure tweaking seriously hampered my shooting compared with what I had done with the X-Pro1 and then 2, so it had to go. In my case that was a more significant misstep than the PASM approach on the same camera.

      • Larry Adams · 20 Days Ago

        @thomas below
        I totally get that. I never ever use the exposure compensation dial, so I love not having a useless control (for me) in the way. While you seriously miss it.

      • Ritchie Roesch · 20 Days Ago

        The two-step process for adjusting the exposure compensation is less than ideal, for sure. I think it could have been pretty easily fixed, either via firmware, or with the next iteration (had it not been redesigned the way that it was).

  3. Donny · 20 Days Ago

    That progression makes a lot of sense. There’s one thing I’d probably disagree with: the X-S20. That’s a fabulous and portable stills camera, that IMO, makes the X-T30 iii redundant. I picked one up to use as a small travel focus camera, and it did everything well. Pair it with the pancake lenses and Sigma’s 10-18mm, and you can have all the focal lengths for travel in a teeny space. The lack of IBIS on the X-T30 makes it a deal breaker for me, especially when you can find the two cameras for the same price often.

    I finally saw the X-M5 and X-E5 in person this past weekend, and the former is almost too small, while the latter looks amazing.

    • Ritchie Roesch · 20 Days Ago

      I have no issues with the X-S20, as I said I have two in my house. It’s obviously an excellent camera.

      But, the X-T30 III and X-S20 are very different cameras. Some areas where the X-T30 III and X-S20 greatly differ from each other are: styling (retro vs modern), design (traditional tactile vs PASM), IBIS (the X-S20 has it; the X-T30 III doesn’t), size/weight (the X-T30 III is significantly smaller and lighter), video specs (open gate, for example), and price (the X-S20 is about 50% more expensive—there’s no way that you find them for the same price). Those two cameras are really apples-and-oranges, so I don’t see how one can make the other redundant. Personally, if it was for myself (and not a family member), I’d choose the X-T30 III over the X-S20 each and every time, no doubt about it. For my wife, who has very different needs from a camera, it’s a no-brainer for her: the X-S20, which she loves.

      I feel that the X-M5 with a couple of pancakes could make for an interesting diminutive travel kit; however, overall I agree that it is almost a tad too small.

  4. Dave T. · 19 Days Ago

    Thanks for this overview, Ritchie! I’ve owned a number of Fujifilm cameras over the last decade or so and prefer those with the traditional controls. It’s what I grew up with (film SLRs) and I prefer that approach. So, an X-H2 is unlikely to be in my future.

    The X-T5 is a workhorse stills camera. It was my upgrade from an X-T1. The IBIS is great and useful. For my last roadtrip, I carried the X-T5, the 70-300mm zoom, the 35mm f/1.4, and the 18-55mm zoom. Truly, I used the 18-55mm zoom more than any other lens. I had the long zoom just in case I got a wildlife shot. It all fit into the Fuji/Domke collaboration bag and made for an easy carry. I was only a little nervous that I brought a limited kit. 😉

    I had an X-E4 for several months but sold it (at a profit) when they went out of production. I played with the X-E2 for a half-year on report that it produced some of the best JPGs. In the end, I decided that I am not sufficiently discriminating to really tell the difference in the JPG output, so it was sold also.

    I recently purchased an X-Pro3 and that is quite a camera. It makes a little smaller kit than the X-T5 (but I miss the IBIS slightly) and I am understanding the “rangerfinder mystique” a bit better now. I have in mind an essay on said mystique for my weblog when I get a couple of hours to write it. 😉

    I never did the film rangefinder thing, but also don’t primarily shoot street. The X-Pro3 and the compact primes make an interesting kit and I didn’t mind carrying the camera in the snow yesterday, knowing it is WR. I wish we had a compact 90mm in the lineup as that is a great focal length for candid portraits and some landscape. I find the 16mm f/2.8 to be a great walk-around lens if reach is not needed.

    When the X-Pro4 (or whatever it is named) is released I’ll likely buy one. I expect it will have IBIS and that will really make the compact primes stand out for a small kit. I also have in mind to play with an adapted Nikkor 85mm f/1.8 with and without the Metabones Turbo adapter. The Nikkor is a chunky-monkey, but a rock solid MF lens.

    Fun stuff, my friend. Cheers!

    • Larry Adams · 19 Days Ago

      If you’re going manual focus, take a look at the Voigtlander Leica M-mount lenses. Both 90mm’s are great, and much smaller and lighter than the Nikon, which is a great lens in its own right, but a little long in the tooth. But if you don’t mind discontinued lenses, the Voigtlander 75mm APO Lanthar is small and super sharp, though a bit hard to find.

    • Ritchie Roesch · 19 Days Ago

      In my opinion, from speaking with a lot of different people and asking questions, whether PASM or traditional dials are preferred has more to do with how one first learned photography than anything else. If you first learned on a PASM model (which began to become common in the 1990’s), you tend to feel most comfortable with that even today; however, if you first learned on a traditional (manual) camera, that’s what you tend to feel most comfortable with even today. Personally, I only used manual film cameras for over a decade, and PASM was confusing and awkward for me when I purchased my first DSLR. Years later, when I purchased my first Fujifilm camera, it was like a breath of fresh air. I’m sure there are many exceptions to my theory, but, very generally speaking, I think it is largely correct.

  5. Peter · 19 Days Ago

    Thanks for the article, Ritchie. I moved to an xh2s a couple of years ago from Nikon. Their push upmarket and lack of aps-c mirrorless cameras (particularly for wildlife and.sports) set me looking for an alternative. I decided I would stick with a traditional photography company (ruling out Sony/Panasonic). The xh2s was perfect, lighter, cheaper and the colours are beautiful for nature. However, I was never able to understand the different Fujifilm cameras and how the range fitted together. The debate over PASM v dial doesn’t bother me. I could work with either. I do wish they’d get back to introducing some Kaizen firmware updates though…

    • Ritchie Roesch · 19 Days Ago

      I know a number of people who use an X-H2s as their primary camera—who do so professionally—and are extremely happy with it. Thanks for the input!

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