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Fujifilm Should Do THIS With The X100-Series

If Fujifilm wanted to, they could do something really cool, that would be a massive sales success. The perfect time for them to do this is now, or really beginning two or three years ago and continuing at least a little while into the future; however, the ideal opportunity won’t last forever. Trends change, paradigms shift. Right now, though, is really good. What is this thing that Fujifilm should do? Alternative focal-length versions of the X100-series camera.

Most famously, both Leica and Ricoh have made a second focal-length versions of their fixed-lens camera. For Leica, it’s the Q3 43, a 43mm version of the Q3 (which normally has a 28mm lens). For Ricoh, it’s the GR IIIx, a 26mm (39mm full-frame equivalent) version of the GR III, which normally has an 18.3mm (28mm equivalent) lens. The Sigma DP series has had two, three, or even four focal-length variants, depending on the iteration. For instance, the DP Quattro series had a 14mm f/4 (21mm equivalent), 19mm f/2.8 (28.5mm equivalent), 30mm f/2.8 (45mm equivalent), and 50mm f/2.8 (75mm equivalent) versions, with everything identical except the lens. Fujifilm could and should do something similar.

Fujifilm’s solution has been the WCL-X100 and TCL-X100 conversion lenses. Simply screw a lens onto the end of the fixed-lens, and the camera becomes either 18mm (28mm equivalent) or a 32mm (48mm equivalent) respectively. That works well in a pinch, but if you want a nifty-fifty focal length all of the time, the extra weight and size of the TCL-X100 defeats the purpose of the camera. In other words, the wide and tele conversion lenses work well for a lightweight travel kit when used occasionally, but they are much less practical when needed frequently. I have walked around all day with the TCL-X100 attached to the camera many times, and it become a bit annoying after awhile.

Something that I’ve come to realize over the last couple of years is that my favorite focal length is the 40mm-60mm (full-frame equivalent) range. I like going wide sometimes, and I like going telephoto sometimes, but most often, I prefer a “standard” focal length. This is probably because when I first learned photography—and for nearly the first decade of my photography—I used a 50mm lens. It’s very natural to me, and I oftentimes find my compositions stronger and my appreciation for the images higher when I use a focal length in that 40mm-60mm range. I don’t want to strictly use nifty-fifty lenses. I think it’s good to stretch outside of my comfort zone—just within the last handful of months, I have gone as wide as 12mm and as long as 600mm. Having experience across a broad range of focal lengths is good. But if there was a 50mm (equivalent) X100-series camera, I would much prefer it over the 23mm (35mm equivalent) version that Fujifilm makes. For you, maybe it would be something wider than the current 23mm lens, or maybe the 23mm lens is perfect.

What I propose to Fujifilm (assuming that they read this—sometimes they do, and sometimes they don’t), is to make alternative focal-length versions of the X100. The X100VI is probably more than halfway through its lifecycle. I assume that the next version will arrive in about a year-and-a-half or so, maybe two years tops. That’s probably enough time that Fujifilm could do this with the X100VI near the end of its lifecycle. More likely, though, it would not be the X100VI, but the X100VII. When the next iteration comes, Fujifilm could make alternative focal-length versions of the camera.

What would make the most sense is 18mm (28mm equivalent) and 33mm (50mm equivalent) versions, in addition to the regular 23mm (35mm equivalent). Literally have three different X100VII cameras. Maybe call the 18mm version X100VII-Wide (X100VII-W), the regular version X100VII-Classic (X100VII), and the 33mm version X100VII-Standard (X100VII-S). People who have hesitated to buy the X100-series because the focal length isn’t ideal for them (it’s either too wide or not wide enough) would purchase the version that is more ideal. And you’d have people buy two of them, or maybe even all three (I knew someone who owned all four Sigma DP Quattro cameras). If Fujifilm were to do this, all three versions would be sales successes. I don’t think they’d have any trouble selling as many as they manufactured.

The great thing about this is that the WCL-X100 and TCL-X100 lenses would still work. If you purchased the X100VII-Wide camera, the WCL-X100 lens would gave it a 14.5mm (22mm equivalent) focal length. I know it would work because the wide conversion lens works well on the X70. The TCL-X100 would give the X100VII-Standard a 46mm (70mm equivalent) focal length. The conversion lenses would still serve a purpose, and won’t become any less relevant just because there are three versions of the camera.

For a lot of people, the X100-series is their gateway into the Fujifilm world. You can try out the X-series without investing into a whole system. Once they’ve decided that they really like it, a camera like the X-T5, X-T50, X-E5, etc., often follows, along with some lens purchases. Not everyone who owns an X100-series camera travels this same path. For me, the X-E1 was my gateway, and an X100F came later. I purchased an X100V when it was new, followed by the X100VI when it was released. I own a number of interchangeable-lens cameras, as well. The X100-series is great for travel, street, or everyday snapshots where it’s more about being in the moment than fumbling with lenses and accessories. For me, the most ideal X100-series camera would have a nifty-fifty focal length lens. A wide version would be nice, too, sometimes—I really like the GFX100RF and X70; however, the GFX is much larger and heavier (although super small and lightweight for medium-format), and the X70 is old and doesn’t have many of the Film Sims and JPEG options of the latest models (can’t do nearly as many Recipes). I would buy more than one version, but the X100VII-Standard would get the most use by far. It would be really cool if Fujifilm did this.

Fujifilm’s Hidden Feature: Advanced Filters (plus, what Fujifilm should do with it on future cameras)

Posted on June 3 by Ritchie Roesch

There’s a feature on most Fujifilm cameras that few use—you might not be aware that it even exists—called Advanced Filters. Fujifilm introduced Advanced Filters in 2013 with the X100S and X20. With the exception of a few early models, your Fujifilm X-series camera has Advanced Filters (however, GFX models does not have it). Find Advanced Filters on the Drive Dial or Drive Menu (depending on the specifics of your model). For older cameras, Advanced Filters are JPEG only; however, on newer models, you can save a RAW file in addition to the JPEG. Since its initial implementation, Fujifilm has left this feature unmodified, offering the same options on each camera generation.

Why are the Advanced Filters so obscure and not widely used? Worse, why is it actually detested by some who have tried it? Well, the short answer is that Advanced Filters aren’t “advanced” at all, and are probably the most gimmicky and sometimes cringy thing Fujifilm has included in what are otherwise sophisticated cameras. My personal opinion is that some of the Advanced Filters are okay, others aren’t particularly good, and some are definitely out-of-date. Let’s take a look at each Advanced Filter.

Toy Camera

Fujifilm describes this Advanced Filter as “a retro toy camera effect”, which is to say that it is roughly modeled after a Holga or Diana film camera aesthetic. It’s intended to be a “lomo” look. It seems to be the Provia Film Simulation with a yellow cast and some vignetting.

Miniature

This adds blur to the top and bottom of the frame, similar to using a tilt-shift lens. When you are photographing from an elevated vantage point, the Miniature Advanced Filter can give the illusion that the subject is a miniature model. It’s better to use an actual tilt-shift lens to get this effect, but if you don’t own one, this is an easy way to approximate it. Like a lot of the Advanced Filters, I believe that it is based on the Provia Film Simulation.

Pop Color

Pop Color is my favorite Advanced Filter. It more-or-less resembles Fujichrome Fortia 50 film, and in my opinion Fujifilm should make Pop Color the next Film Simulation and call it Fortia. Perhaps they’ll need to fine-tune some aspects of it, but whatever it is that they need to do, I believe that Pop Color absolutely should graduate from Advanced Filters.

High Key/Low Key

Above Left: High Key Advanced Filter; Above Right: Low Key Advanced Filter

The High Key Advanced Filter creates a bright overexposed image, while the Low Key Advanced Filter creates a dark underexposed image. There’s nothing especially special about High Key and Low Key, as both can be easily replicated using the Provia film simulation. You might occasionally use these two in lieu of having a Film Simulation Recipe programmed into C1-C7 with a similar look, but I don’t believe many people are doing that. Instead, you could use Recipes like Bright Kodak or Low Key for better results.

Dynamic Tone

“Dynamic tone expression is used for a fantasy effect,” is how Fujifilm describes it. What it reminds me of is HDR photography with aggressive tonemapping, which was all the rage 15 to 20 years ago despite being hideous.

Soft Focus

The Soft Focus Advanced Filter is kind of like setting Clarity to -20 and Sharpness to -10 on your Fujifilm camera (if that were possible) while using the Provia Film Simulation. In my opinion, it’s much too strong; instead, it should be integrated into the Toy Camera Advanced Filter with the options of Off, Weak, or Strong (with the current iteration being Strong).

Partial Color (Red, Orange, Yellow, Green, Blue, Purple)

Above left: Partial Color Red Advanced Filter; Above right: Partial Color Green Advanced Filter

The six Partial Color filters are the Monochrome film simulation (with everything set to factory defaults), but with one color recorded (either red, orange, yellow, green, blue, or purple—the singular color is the Provia Film Simulation). This is another effect that was popular 15 to 20 years ago, but is not currently trendy.

In the past when I’ve suggested that Fujifilm should consider overhauling Advanced Filters, I was surprised by the pushback. There are people who use these, and surprisingly some of the options are beloved by some photographers. The best thing that Fujifilm could do is to allow them to be customized with White Balance, Dynamic Range, Grain, etc.. For Toy Camera, it would be cool if you could choose the Film Simulation, too. If Fujifilm were to ax half of the Advanced Filters, I don’t think most people would mind (or even notice).

Let’s hypothesize that on the next generation of Fujifilm cameras, which are likely coming within the next handful of months, that they overhaul Advanced Filters. Fujifilm is probably not doing this, but let’s just pretend that they are (because they should). Let’s say that Pop Color is gone because it’s now the Fortia Film Simulation. Let’s also say that High Key and Low Key are removed because they are unnecessary and their inclusion is a bit silly. Additionally, let’s say that Dynamic Tone and Soft Focus are axed because they’re cringy. That leaves Toy Camera, Miniature, and Partial Color, which Fujifilm should allow customization for, so that they can be modified for each person’s tastes.

Obviously, some new Advanced Filters will need to be added to replaced the ones that were removed. Fujifilm needs to look no further than the X half to find the answer. The Fujifilm X half has Filters, which are the Advanced Filters plus some new ones taken from the Instax Evo series. Some of these are really good, and should make their way into other X-series cameras. Let’s look at a few that Fujifilm should add to Advanced Filters.

Retro

The best that I can describe the Retro Filter is push-processed Ektachrome slide film from the late 1960’s and 1970’s (think Ormond Gigli’s color work from that era). This is one of my favorite X half filters, and would be a great addition to the X-series.

Expired Film

Above: Expired Film Filter — Fujifilm X half

The Expired Film Filter on the X half has three options: Green, Red, and Neutral. These aren’t Filters that I would use all the time, but on occasion they can be a lot of fun. As long as Grain can be selected (or maybe Fujifilm has Grain built into it), then it doesn’t need to be customized any further.

Light Leak & Halation

Above left: Light Leak Filter; Above right: Halation filter

There are two other X half Filters that I would like to see added to the X-series: Light Leak and Halation; however, I would like these to be JPEG options and not stand-alone Advanced Filters. You should be able to apply them to any Film Simulation, and make them a part of Fujifilm Recipes. For Light Leak, the options should be: Low, High, On, Off. If set to On, every image has a light leak; if set to Low, only a small percentage of random images (say 5%) get a light leak; if set to High, a larger percentage of random images (say 20%) get a light leak. The Halation effect, which should have the options of Off, Weak, and Strong, would be great for Cinestill Recipes. If Fujifilm is unwilling to do that, at the very least they should add these two to Advanced Filters.

Cross Process

This is a bonus, but I think an Advanced Filter that resembles cross-processed Fujichrome Velvia 50 film would be really cool. I used to develop E6 slide film in C41 chemistry for fun many years ago, and if my Fujifilm camera could replicate that aesthetic, I would love it.

If Fujifilm asked for my input on how to improve the Advanced Filters, I would get rid of a few of them (namely, High Key, Low Key, Dynamic Tone, and Soft Focus). I would graduate Pop Color to a Film Simulation named Fortia. I would allow Toy Camera, Miniature, and Partial Color to be customized with various JPEG options. I would add Retro and Expired Film from the X half to the list of Advanced Filters, as well as Light Leak and Halation if Fujifilm is unwilling to make them JPEG options that can be applied to any Film Simulation. And I would add a Cross Process Advance Filter that resembles Fujichrome Velvia 50 developed in C41 chemistry, because that would be really cool. This would turn what is often viewed as a cringy feature into something more useful and better appreciated. Will Fujifilm take this advice? I hope so, but my guess is that Advanced Filters will continue to be identical to what it was way back in 2013 when it was first introduced.

It’s June 1st & No New Camera

Posted on June 1 by Ritchie Roesch

We’re in uncharted waters. Fujifilm has never waited until beyond May to announce at least one X-series or GFX model. Typically, the first half of the year is busy, with at least one and oftentimes two new cameras. For example, last year Fujifilm announced the GFX100RF in March and the X half in May; in 2024, Fujifilm unveiled the X100VI in February and the GFX100S II in May; in 2018, Fujifilm had announced three cameras by the end of May: X-A5, X-H1, and X-T100. Twice, the first camera of the year wasn’t announced until the end of May—in 2022, Fujifilm announced the X-H2s on May 31st, and the following year they announced the X-S20 on May 24th. That’s recent history. But not once has June 1st arrived without at least one new camera announced. Until this year.

What does it mean? Fujifilm has the luxury of time. Their cameras are selling extraordinarily well. The X100VI is their all-time best-selling model. It’s still out of stock almost everywhere, even though Fujifilm is manufacturing nearly four times as many units each month than with previous iterations of the series. It’s a smashing success, and still highly in-demand over two years after its release. The X-T30 III is another massive success. The X-M5, X-E5, and even the three-and-a-half year old X-T5 all have very strong sales. The X half is one of the most popular cameras by any brand in some Asian markets. The GFX100RF is selling great for a GFX model. What’s the hurry?

I’ve been saying for years that camera-makers introduce new models much too quickly. A five-to-eight year product run lifecycle should be common, not a rare exception. I have zero issues with Fujifilm taking extra time before releasing the next generation of cameras. Use the time to make the upgrade more meaningful. This would have been a great opportunity for some Kaizen firmware updates, and maybe that is in the works. In my opinion, all of the 40mp cameras should be given the XPan aspect ratio, and that would be an easy implementation.

I have no idea when the next Fujifilm camera will come, but the one most glaringly missing from the lineup is an X-Pro. I’m pretty certain that this is being developed as we speak, so it has not been abandoned. But if there is one camera that Fujifilm should hurry along, it’s this. Just guessing, I think it might come sometime in 2027, but I’ve certainly guessed wrong about this before. A successor to the X70 is another that I would encourage Fujifilm to fast track. I would like the next GFX to be a rangefinder-styled body, a followup to the GFX 50R. Beyond that, I think it’s perfectly fine to take things slow, and let a little extra time pass before discontinuing a model and announcing its successor.

Oftentimes the first half of the year is busier for product announcements than the latter half, but not always. Things have been historically quiet in the Fujifilm world so far, but I expect that to change. If Fujifilm announces a couple of cameras and a few lenses before the end of the year, I would not be surprised. For now, though, everything is quiet, and that’s ok with me.

Fujifilm Recipe: Provia Positive

Posted on May 27 by Ritchie Roesch

*Baltic Sea* – Greve, Denmark – Fujifilm X-T5 – Provia Positive Recipe

About a month-and-a-half ago, Dan Allen sent a Recipe for me to try. It was based on Provia and was specifically intended for spring blossoms, so he called it Spring Provia. When I had the opportunity, I loaded it into my camera and tried it out. I didn’t get to use it a lot, but I did like the results. Fast forward to Fujikina Copenhagen. There was a Magnum exhibit that had a light table wall with hundreds of color transparencies displayed. It was really cool! I noticed one group of slides—I couldn’t tell you who the photographer was or what film was used or any technical information—that was reminiscent of Dan’s Recipe. I found the images I had made using his Recipe on the SD card in my X-E5, and reprocessed them in-camera to better match the slides. While I don’t think I got it completely perfect, I was very happy with the results. Then I continued to use the Recipe—a variant of Dan’s Recipe—while in Copenhagen.

My modified version, which I’ve called Provia Positive, is highly versatile. It’s hands-down my favorite Provia Recipe of all-time. As many of you may know, Provia is not my favorite Film Simulation, and I don’t personally use it often. This Recipe gave me a new appreciation for it, and is one I could see myself using regularly. It’s highly versatile, great for most subjects and situations. While portraits are probably hit-or-miss, it’s excellent for landscapes, still-life, street photography, etc., etc..

For Dan’s original Recipe—Spring Provia—use Provia, DR400, Grain Effect Off, Color Chrome Effect Strong, Color Chrome FX Blue Off, White Balance Daylight, WB Shift +1 Red & -1 Blue, Highlight -1, Shadow +1, Color +3, Sharpness 0, High ISO NR -4, and Clarity 0. I invite you to try Dan’s Recipe, it’s pretty good. My variant adds Grain (because grain was visible in the slides, and I like it personally), Color Chrome FX Blue Strong (to mimic the blue sky in some of the slides, perhaps the photographer used a polarizer filter), Auto White Priority (some of the pictures in the group were in different light situations, and Daylight didn’t match those), WB Shift +2 Red & -3 Blue (I went back-and-forth between +1 and +2 Red… +1.5 Red would have probably been most appropriate if it was possible, so I settled on +2), Color +4, Sharpness -1, and Clarity +2. I made quite a few small changes, but the core idea of Dan’s Recipe remains, so I want to give him credit for the original concept.

*Studio Ghibli Scene* – Copenhagen, Denmark – Fujifilm X-E5 – Provia Positive Recipe

This Provia Positive Fujifilm Recipe is compatible with “newer” fourth-generation models—X-T4, X-S10, X-E4, and X-T30 II—as well as all fifth-generation cameras—X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III—and “newer” GFX models, like the GFX100S, GFX100 II, GFX100S II, and GFX100RF. For the X-Pro3 and X100V, simply use Auto WB instead of Auto White Priority (outside of artificial light scenarios, it will look the same). For the X-T3 and X-T30, try Dan’s Spring Provia Recipe, which is compatible with those cameras.

Film Simulation: Provia/STD
Grain Effect: Strong, Small
Color Chrome Effect: Strong
Color Chrome FX Blue: Strong
White Balance: Auto White Priority, +2 Red & -3 Blue
Dynamic Range: DR400
Highlight: -1
Shadow: +1
Color: +4
Sharpness: -1
High ISO NR: -4
Clarity: +2
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs using this Provia Positive Film Simulation Recipe on a Fujifilm X-E5, X-T5, and GFX100RF:

*M/S Garde* – Copenhagen, Denmark – Fujifilm X-E5

*Yellow Bike, Yellow Wall* – Copenhagen, Denmark – Fujifilm GFX100RF

*Front Bike Tire* – Copenhagen, Denmark – Fujifilm X-T5

*Promenade* – Copenhagen, Denmark – Fujifilm GFX100RF

*Red Wall, Yellow Wall* – Copenhagen, Denmark – Fujifilm X-E5

*Red Building at Kastellet* – Copenhagen, Denmark – Fujifilm X-E5

*Red Cafe* – Copenhagen, Denmark – Fujifilm X-E5

*Bike Bags* – Copenhagen, Denmark – Fujifilm X-E5

*Bikes at the Bay* – Copenhagen, Denmark – Fujifilm X-E5

*North Atlantic Shore* – Copenhagen, Denmark – Fujifilm X-E5

*Bicyclist through Arch* – Copenhagen, Denmark – Fujifilm X-E5

*Boat Captain in Red* – Copenhagen, Denmark – Fujifilm X-E5

*Oskar Swan* – Copenhagen, Denmark – Fujifilm X-E5

*Hidden Kitesurfer* – Copenhagen, Denmark – Fujifilm X-T5

*Paddling the Canal* – Copenhagen, Denmark – Fujifilm GFX100RF

*Canal Tour* – Copenhagen, Denmark – Fujifilm GFX100RF

*Canal View* – Copenhagen, Denmark – Fujifilm GFX100RF

*Boat Dash* – Copenhagen, Denmark – Fujifilm GFX100RF

*Fence Between Blossoms* – Copenhagen, Denmark – Fujifilm GFX100RF

*Sisters on a Bench* – Copenhagen, Denmark – Fujifilm GFX100RF

*Closed Tulip* – Copenhagen, Denmark – Fujifilm GFX100RF

*Wet Tulip* – Copenhagen, Denmark – Fujifilm X-T5

*Little Blossoms Along Fence* – Copenhagen, Denmark – Fujifilm X-E5

*Blooming Wall* – Copenhagen, Denmark – Fujifilm X-E5

*Peace, Love & Ice Cream* – Copenhagen, Denmark – Fujifilm X-E5

*End of the Fence* – Copenhagen, Denmark – Fujifilm X-E5

*Gran Torino* – Copenhagen, Denmark – Fujifilm X-E5

*Red & Purple Flowers* – Copenhagen, Denmark – Fujifilm X-E5

*Amusement* – Copenhagen, Denmark – Fujifilm X-E5

*Mismatched Towers* – Copenhagen, Denmark – Fujifilm X-E5

*Kastelsmøllen* – Copenhagen, Denmark – Fujifilm X-E5

*Accordion Player* – Copenhagen, Denmark – Fujifilm X-T5

*PLH Sunset* – Copenhagen, Denmark – Fujifilm X-E5

*Lunch Behind Glass* – Copenhagen, Denmark – Fujifilm X-E5

*Coffee* – Copenhagen, Denmark – Fujifilm X-E5

*NEMAR* – Copenhagen, Denmark – Fujifilm X-E5

*Rainbow Stairs* – Copenhagen, Denmark – Fujifilm GFX100RF

*Sunset From Lille Langebro* – Copenhagen, Denmark – Fujifilm GFX100RF

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Comparing Three Fujifilm Recipes for European Travel Photography

Posted on May 20 by Ritchie Roesch

*White Boat at Nyhavn* – Copenhagen, Denmark – Fujifilm GFX100RF – Copenhagen Negative

Early this year Fujifilm asked if I would make a brand-new Film Simulation Recipe to be unveiled at Fujikina Copenhagen. I created three Recipes that I thought could be good candidates, but only one would be selected to be the very first Fujifilm Recipe to be introduced at a Fujikina event. I used all three extensively on an adventure through southern California, and, after reviewing the pictures, one emerged as the obvious winner. That Recipe, which I called Copenhagen Negative, was first revealed a week-and-a-half ago (on my birthday!) in Copenhagen. After returning home, I published it on this website and added it to the Fuji X Weekly App.

The other two Recipes—the ones that didn’t win—are also very good. I published them already, well before Fujikina. Even though I like one best (and used it a ton), I also had the other two—Avalon Ace and Vivid Chrome—programmed into my cameras, and used them occasionally, too. If I had never invented Copenhagen Negative, and it was between Avalon Ace and Vivid Chrome, I would have been happy unveiling either at the event, but between those two, I would have gone with Avalon Ace. In other words, Avalon Ace placed second and Vivid Chrome placed third, but they are all good in their own way.

*Red Boat in Nyhavn Canal* – Copenhagen, Denmark – Fujifilm GFX100RF – Avalon Ace

*Nyhavn Canal* – Copenhagen, Denmark – Fujifilm GFX100RF – Vivid Chrome

I thought it would be fun to compare the three Recipes that were intended for use in Copenhagen—Copenhagen Negative, Avalon Ace, and Vivid Chrome—using images that were created in Denmark. Did I choose the winning Recipe wisely? Was Copenhagen Negative actually the best of the three options for European travel photography? Let’s find out!

The three pictures above were captured using each individual Recipe, while the examples below were reprocessed in-camera to show all three Recipes using the same exposure. I chose three very different light situations to better gage how the Recipes perform: bright midday sun, evening sun peeking through overcast sky, and sunset. Take a look:

In the first set above (the windmill photo), all three Recipes do a great job. Each brings its own character to the image, and I’m happy with each. It’s difficult for me to choose a winner, but I’d give a slight edge to Avalon Ace. In the second set (Kultorvet from a second-floor window), Copenhagen Negative has the right character for my tastes (and is the winner), but Avalon Ace is really good, too; however, Vivid Chrome is clearly third. In the last set (the bridge photo), it’s a tough call between Copenhagen Negative and Avalon Ace, but I’m leaning towards Avalon Ace, while Vivd Chrome is in a close third. What do you think? Which of the three pictures in each set above do you prefer?

Of all the photos that I made of my trip to Denmark, I used the Copenhagen Negative Recipe by far the most, and I’m really happy with how those images turned out. If I had used Avalon Ace instead, I think I would have been happy, too. Vivid Chrome seems to work really well in some situations and only so-so in others, so it’s more of a now-and-then type Recipe rather than for every picture.

Left: Vivid Chrome Recipe; Top Right: Avalon Ace Recipe; Bottom Right: Copenhagen Negative Recipe

Interestingly, each of these three Recipes has a film-like character to them, but they each have a different aesthetic. Vivid Chrome is in the general ballpark of Fujichrome Velvia 100 (although not a faithful facsimile), so it’s more like slide film. Avalon Ace was inspired by some film scans of Kodak Gold and Portra that were captured in Denmark (by a different photographer), so it has a negative feel. Copenhagen Negative is a variant of Avalon Ace, but with more of a Fujicolor Superia aesthetic. None are a perfect match for a specific emulsion, but the analog aesthetics of each are easy to appreciate.

If I were traveling to Europe again, I would consider programming all three of these Recipes into my C1-C7 Custom Settings presets. That leaves four other slots available for other Recipes. Actually, on my Fujifilm X-E5, I had these set to FS1, FS2, and FS3, which meant that each C1-C7 slot was available for other Recipes. These three are great options for many subjects and situations, so you don’t need a lot more—perhaps a B&W Recipe like Kodak Tri-X 400, a nighttime option like CineStill 800T, and fill in the rest with whatever are your go-to favorites.

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My Panasonic L10 Thoughts

Posted on May 19 by Ritchie Roesch

A few people have asked for my opinion on the newly announced Panasonic L10 compact zoom. The news came while I was traveling, so I didn’t pay any attention to it. After learning more about the camera, I really don’t have any strong opinions. But, since some of you asked, I will share my thoughts, which probably aren’t worth a whole lot, maybe not even two pennies.

The first thing I noticed is that a lot of reviewers are comparing it to the Fujifilm X100VI. For example, Amateur Photographer says, “A new contender to dethrone the Fujifilm X100VI.” Another website states, “Move over Fujifilm X100VI.” I don’t know if there is a single review that doesn’t make at least a passing comparison, while some seem to make it the thesis of their article. But the Fujifilm X100VI is not a very close competitor; if there is an X-series model that would most closely align with the L10, it’s the long-discontinued Fujifilm X30. Should Fujifilm decide to revive that camera line, that would be a direct competitor to the Panasonic. The X100VI is not in the same class, nor is it a similar ethos, so it’s very much apples-to-oranges.

If you look from a distance and squint your eyes, the L10 has a vague design resemblance to the X100VI. I don’t mean this as an insult—it’s stated with humor [insert laughing emojis here]—but it looks like a Temu X100-series knockoff. I’m sure in-person, the L10 has a refined quality and feels good to hold. I’m making no commentary on the build quality, only that nobody will confuse the two cameras just by looking at them; however, they do have some rangefinder-style similarities, but the Panasonic is a PASM camera, while the Fujifilm has traditional tactile dials. The two cameras also have very similar size and weight specs, which means the L10 is surprisingly bulky for a fixed-lens M43 camera. The X100VI is only $100 more.

From there, the similarities end. If you want a fixed-lens compact zoom, Fujifilm doesn’t offer that right now. If you prefer traditional tactile controls, Panasonic doesn’t offer that currently. The comparisons between the L10 and the X100VI make very little sense, so I’m not sure why it’s so pervasive. I find it difficult to believe that there is anyone carefully considering buying one of these two cameras, and having trouble deciding. The differences are so significant, the answer should be immediately obvious, whichever way it goes.

None of this is intended to be negative towards the Panasonic L10, it’s more about the reviewers. I’m sure the L10 is an excellent camera that makes wonderful pictures and is fun to use, and everyone who buys one will be happy with their purchase. I’m not interested in it personally, but we’re all different people with divergent likes and needs. The L10 and X100VI can happily coexist in the camera market; the L10 will likely sell a whole lot of copies, and the X100VI will continue to sell a whole lot of copies. In both cases, they will sell as many as they make with no problems. I’m sure in a couple of years Leica will announce the Panasonic L10 under their own brand name for a bunch more money, and people will buy it up.

From a marketing point-of-view, the name “L10” isn’t very catchy. It reminds me of the old Lockheed L-1011. Or maybe it’s supposed to conjure “Elton” as in Elton John (maybe they should make an Elton John limited-edition model?). The camera won’t have any trouble selling, so I’m sure none of this matters even a little, but this isn’t the first time I’ve questioned name choices by Panasonic’s marketing department. Probably the best example of market-naming was the X-E1, which sounds a little like “sexy one”. Anyway, those are my thoughts. If the Panasonic Elton sounds intriguing to you, consider purchasing it; if not, don’t. If Fujifilm made an X30 successor, I would buy it, and I don’t think they’d have any trouble selling it if they did. Hopefully they will.

Copenhagen Negative — A Fujifilm Recipe for Fifth-Generation Cameras

Posted on May 18 by Ritchie Roesch

*Baltic View* – Greve, Denmark – Fujifilm X-E5 – Copenhagen Negative

A few months back, Fujifilm invited me to Fujikina Copenhagen. They wanted me to lead a couple of photowalks, give a brief presentation on Film Simulations and Fujifilm Recipes, and to display six of my photos on a wall at the event. They also asked if I could create a brand-new Recipe made for Copenhagen, which would be revealed at Fujikina. Of course I said yes! It was an incredible honor to be at Fujikina. It was a great experience, and I loved meeting a number of you in-person. I just got back home, and I wanted to get this Recipe published right away.

After some research and experiments, I narrowed it down to three options: one that was especially vibrant, one that matched some film scans someone made in Denmark, and one that was a variant of the middle option. I tested and refined each of them, and tested and refined some more. Then I put all three to a larger test. After reviewing the results, I knew right away the winner, which is this Recipe (the third option). I named it Copenhagen Negative in honor of the city that it is intended for. This Recipe has become one of my favorites, and I know that many of you will love it, too.

*Docked Boats* – Avalon, CA – Fujifilm GFX100RF – Copenhagen Negative

The two Fujifilm Recipes that Copenhagen Negative beat out have already been published. The vibrant one is called Vivid Chrome, and the middle option is called Avalon Ace. I really like those Recipes, too, and used both of them in Copenhagen. They would have been good choices for this project, but Copenhagen Negative edged them out, so it has the honor of being the only Recipe to ever be unveiled at a Fujikina event. Those who attended Fujikina Copenhagen have already had access to this Recipe for over a week.

Copenhagen Negative is great for sunny daylight, cloudy days, fog, natural light indoors, and golden hour. It’s not a good option for artificial light, though, so I would avoid it for nighttime photography. It works well for landscapes, urban scenes, street photography, still-life, portraits, and I’m sure many other genres. I have enjoyed using this Recipe over the last couple of months—in fact, even though I included a ton of sample pictures in this article, I left a whole bunch out that I would have liked to include, just because there were way too many pictures.

*Graffiti Wall* – Copenhagen, Denmark – Fujifilm X-E5 – Copenhagen Negative

This Copenhagen Negative Recipe is compatible with all fifth-generation X-series cameras, which are the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. It works well on the latest GFX cameras, like the GFX100 II, GFX100S II, and GFX100RF. You can use it on “newer” fourth-generation cameras like the X-T4, X-S10, X-E4, and X-T30 II; however, it will render slightly different (don’t be afraid to try it, though). This Recipe works great with a little underexposure. Keep an eye out on the highlights, being careful not to blow them out.

Film Simulation: Classic Negative
Grain Effect: Strong, Small
Color Chrome Effect: Weak
Color Chrome FX Blue: Strong
White Balance: 5700K, +1 Red & +1 Blue
Dynamic Range: DR400
Highlight: +2.5
Shadow: -2
Color: +4
Sharpness: -2
High ISO NR: -4
Clarity: -3
ISO: Auto, up to ISO 6400
Exposure Compensation: 0 to -2/3 (typically)

Example photographs, all camera-made JPEGs using this Copenhagen Negative Film Simulation Recipe on a Fujifilm X-E5, GFX100RF, and GFX100S II:

*Red Boat at Nyhavn* – Copenhagen, Denmark – Fujifilm GFX100RF

*Tour Boat* – Copenhagen, Denmark – Fujifilm GFX100RF

*Strolling Nyhavn* – Copenhagen, Denmark – Fujifilm GFX100RF

*Nyhavn* – Copenhagen, Denmark – Fujifilm GFX100RF

*Yellow Tricycle* – Avalon, CA – Fujifilm GFX100S II

*Houses on a Hill* – Avalon, CA – Fujifilm GFX100S II

*House on a Foggy Hill* – Avalon, CA – Fujifilm GFX100S II

*Light Pouring through Lifting Fog* – Avalon, CA – Fujifilm X-E5

*Fogbow* – Avalon, CA – Fujifilm GFX100RF

*Shoreboats* – Avalon, CA – Fujifilm X-E5

*Waterfront* – Avalon, CA – Fujifilm GFX100RF

*Seaweed* – Greve, Copenhagen – Fujifilm X-E5

*Path in the Grass* – Greve, Denmark – Fujifilm X-E5

*Spiral Stairs* – Copenhagen, Denmark – Fujifilm X-E5

*Light Pouring Over Graffiti* – Copenhagen, Denmark – Fujifilm X-E5

*Smoker* – Copenhagen, Denmark – Fujifilm X-E5

*Nicklas* – Copenhagen, Denmark – Fujifilm GFX100RF

*QuickSnap Panorama* – Copenhagen, Denmark – Fujifilm GFX100RF

*Serving Chicken* – Copenhagen, Denmark – Fujifilm X-E5

*Bicycles* – Copenhagen, Denmark – Fujifilm X-E5

*Vibe* – Copenhagen, Denmark – Fujifilm GFX100RF

*Fujikina Posters* – Copenhagen, Denmark – Fujifilm X-E5

*Doorway & Windows* – Copenhagen, Denmark – Fujifilm X-E5

*Window Seats* – Copenhagen, Denmark – Fujifilm X-E5

*Window Shopping* – Copenhagen, Denmark – Fujifilm X-E5

*Studio Space* – Copenhagen, Denmark – Fujifilm X-E5

*Red Windows Behind Fence* – Copenhagen, Denmark – Fujifilm X-E5

*Yellow Bike* – Copenhagen, Denmark – Fujifilm X-E5

*Kiosk* – Copenhagen, Denmark – Fujifilm X-E5

*Round Tower Replica* – Solvang, CA – Fujifilm GFX100S II

*Rooflines* – Solvang, CA – Fujifilm GFX100S II

*Rooftop Sunset* – Solvang, CA – Fujifilm GFX100S II

*Hamlet Square* – Solvang, CA – Fujifilm GFX100RF

*Spring Flower Garden* – Solvang, CA – Fujifilm GFX100RF

*Red Blossoming Flower* – Avalon, CA – Fujifilm GFX100RF

*Field of Blossomed Flowers* – Buellton, CA – Fujifilm GFX100S II

*Tree & Golden Light* – Copenhagen, Denmark – Fujifilm X-E5

*Sunstar Over Urban Tree* – Copenhagen, Denmark – Fujifilm X-E5

*Sunlight Through the Ceiling* – Greve, Denmark – Fujifilm X-E5

*White Bicycle* – Copenhagen, Denmark – Fujifilm X-E5

*Boyz B2 Bike* – Copenhagen, Denmark – Fujifilm X-E5

*Spray Painted Van* – Denmark, Copenhagen – Fujifilm X-E5

*Redeye* – Copenhagen, Denmark – Fujifilm X-E5

*Bike Path* – Copenhagen, Denmark – Fujifilm GFX100RF

*Gasoline Grill* – Copenhagen, Denmark – Fujifilm GFX100RF

*Canal at Sunset* – Copenhagen, Denmark – Fujifilm GFX100RF

Find this Fujifilm Recipe and over 400 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Capture One & Fujifilm Recipes

Posted on May 12 by Ritchie Roesch

*Fujifilm X-E5 and Fujinon 33mm f/1.4 plus Copenhagen Negative Recipe*

Fujikina Copenhagen was incredible! It was such an honor to have been invited. I had many wonderful discussions, and learned a lot. I’m still in Denmark, and I wasn’t intending to write about any of it until after I returned. I’ve shared a little on Instagram, so be sure to follow me if you don’t already. I have a ton to talk about, so this is just the start. You can expect a lot more over the next couple of weeks, including the new Copenhagen Negative Recipe, which I unveiled at the event—those who attended Fujikina Copenhagen have already seen the new Recipe, and maybe have already used it. You can expect it on this website and in the Fuji X Weekly App next week.

One of the sponsors of Fujikina was Capture One, the photo editing software company. Probably many of you have Capture One on your computer right now. I do. I rarely use it personally, but Amanda uses it regularly. One cool thing they offered was negative film scanning using a GFX100 II tethered to their software. There were a lot of Capture One employees (and even former employees) and representatives of their brand at the event, and I got to talk with many of them. I learned things that surprised me, and something that some of you might appreciate, which we’ll get to in just a moment.

*Captured with a Fujifilm QuickSnap camera, scanned by Capture One*

Whenever a new camera is released, Capture One has to extensively test it out. Any and every camera that is supported by the software has been put through the paces before they add it as compatible with the software. Even if it has the same sensor and processor as another model, it still has to be tested. The folks at Capture One have used a heck-of-a-lot of cameras! Whenever they’re not at work and are doing their own personal photography, the brand of choice for many of them is Fujifilm.

Not only do many use Fujifilm cameras, but also Fujifilm Recipes. I would have expected the folks behind Capture One to be strictly RAW-only photographers, but they’re not. Many of them have the Fuji X Weekly App on their phones. One told me, “I went out photographing, and the light wasn’t great. When I got back, I really didn’t want to edit them. I shot RAW+JPEG with one of your Recipes, and when I reviewed the pictures, the JPEGs were perfect just as they were.” Another told me that they also shoot RAW+JPEG, and sometimes they edit the RAW, sometimes they edit the JPEG, and sometimes they just use the JPEG unedited.

*Fujifilm X-E5 and Fujinon 23mm f/2.8 plus Copenhagen Negative Recipe*

There’s no right or wrong way to do photography, and there’s no right or wrong way to use Recipes. For example, I know a couple photographers (not associated with Capture One) who are strict RAW-only types, but they found a Recipe that is similar to their style, so it helps them to better pre-visualize the finished photograph while in the field, and since the RAW software applies some of the JPEG settings, it speeds up their workflow. Some edit the RAWs for certain pictures and use the camera-made JPEGs for others. Amanda sometimes edits her JPEGs, while I’m more strictly unedited myself. It’s about finding what works best for you and your photography, whatever that is.

Over the years I’ve been asked many times to create LUTs or Lightroom presets out of my Film Simulation Recipes, and I even once collaborated with one of the foremost experts on RAW software in an effort to make that happen; however, for several reasons it did’t work out. One of the Capture One employees shared with me what he does, and I think some of you will find this fascinating. He shoots RAW+JPEG with Recipes, and if he wants to edit the RAW but keep the look of the JPEG, he simply uses the Match Look tool in Capture One. It isn’t 100% perfectly the same, but it gets you much closer to the JPEG aesthetic, yet with the flexibility of the RAW to adjust highlights and shadows and such. It is apparently more accurate when you Match Look the JPEG to the RAW of the same image, rather than some other exposure captured of a different scene with a different light, but even that works to a degree.

The people at Capture One are really great. It was wonderful to meet them and talk with them, and I hope it’s not the last time. If you edit RAW images, Capture One is probably the best software available for Fujifilm cameras. Whether you are RAW-only, JPEG-only, or anywhere in-between (or something else entirely), we’re all photographers just trying to express ourselves and create something meaningful through our images. The way we get there matters much less than the destination itself, which is our photographs.

Introducing Video Recipes for Fujifilm Cameras!

Posted on May 2 by Ritchie Roesch

I’m thrilled to finally release an exciting project that has been in the works for over a year: Video Recipes for Fujifilm cameras! This has taken tremendous effort to complete. Even though there are significantly fewer settings available for video than for stills, I found that creating Recipes for video to be much more difficult. A lot of care went into them. I’m extremely happy to share these new Recipes with you today.

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be 100% exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

I just published eight brand-new video Recipes. All of them are compatible with fifth-generation cameras (Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III), while some can also be used with fourth-generation models. Additionally, these Recipes are compatible with newer GFX cameras, like the GFX100 II, GFX100S II, GFX100RF, and Eterna 55. If you are a video content creator who wants to take advantage of Fujifilm’s excellent colors and spend less time—or even eliminate—color grading, these Video Recipes are for you!

All of the footage in the sample videos are straight-out-of-camera, completely unedited other than length (and sometimes cropped and/or stabilized). The clips were not color graded or manipulated. If you were to use these Recipes for your cinematography, you can expect the same type of results. What you see is what you’ll get.

This Video Recipe project was a team effort. I developed the Recipes myself with input and feedback from my lovely wife, Amanda. The footage in the sample videos were made by several creators, who I’ll introduce in just a moment. Amanda edited all of clips into YouTube videos. The Fuji X Weekly App had to be modified, made possible by the talents of my app developer, Sahand Nayebaziz.

Now, let’s take a look at the six Video Recipes!

Chrome Color

The Chrome Color Video Recipe is warm and subtly colorful, with a strong Kodak-like aesthetic. It’s great for a summertime vibe. While it’s especially good for sunny daylight situations, it’s also quite versatile, and can be used anytime of the day or night.

Reala Color

The Reala Color Video Recipe is warm, light, and vibrant—yet somehow true-to-life—with an analog feel. It’s quite versatile, and can be used anytime of the day or night.

Nostalgic Color

The Nostalgic Color Video Recipe is soft, warm, and slightly muted—an aesthetic that feels like a memory. This Recipe evokes nostalgia, and is quite versatile.

Natural Negative

The Natural Negative Video Recipe is soft, light, and warm, yet true-to-life. It has a strong cinematic feel. This Recipe is extremely versatile, great for day or night or any other light situation.

Retro Fujicolor

The Retro Fujicolor Video Recipe is muted and contrasty, with a vintage Fujicolor look reminiscent of the ’80’s and ’90’s. The Recipe is highly versatile, and can be used anytime of the day or night.

Vivid Fujichrome

The Vivid Fujichrome Video Recipe is vibrant and leans warm; slightly contrasty with deep blacks. This is a bold Recipe for colorful subjects, and has a distinctive Velvia quality. It’s specifically intended for sunny daylight, but it can sometimes produce good results in other light situations. It’s especially great for sunset and blue hour.

Retro Cinematic

The Retro Cinematic Video Recipe emphasizes both warm and cool tones. In the right light, it almost has a split-tone effect. Depending on the situation, it can appear to have a warm cast or a cool cast. While this Recipe is intended for use in sunny daylight, it’s great for showcasing the blues of twilight and for emphasizing the warmth of artificial light.

Vision Daylight

The Vision Daylight Video Recipe is warm, somewhat contrasty (yet with great tonality), and subtly colorful—very summer-like—with a cinematic feel. It has a strong Kodak-esque motion picture aesthetic. This Recipe is specifically intended for sunny daylight situations, but can be interesting in other light, too.

Now let’s meet the cinematographers! I want to give a big shoutout and thank you to them, as they each played an important role in this project. Also, I want to give a special acknowledgement to my wife, Amanda, who produced the sample videos above, and was instrumental in this whole project—without her, none of this would have happened.

Kyler Steele

A New York City-based travel photographer and videographer, Kyler’s content evokes a feeling of nostalgia through his use of color and composition. He has collaborated with Hasselblad, Leica, and Fujifilm. His reviews, guides, newsletter, and educational content are popular on Instagram and YouTube.

Austin, also known as AV and AVdidit, is a New York City-based landscape and travel photographer and videographer who aims to capture the emotion or atmosphere of a scene rather than strict realism. He has worked with B&H, Fujifilm, OM Systems, Cruise America, and more. You can find him on Instagram and YouTube.

Dave Geffin

A New York City-based photographer and cinematographer, Dave has worked with Fujifilm, Adidas, Amazon, Phase One, Elle, Harpers Bazaar, Cosmopolitan, and many, many more. Dave has extensive experience with fashion, commercial, and editorial clients around the world.

B.Monét

B.Monét is an award-winning writer and director, who’s various short films have screened in dozens of film festivals and streamed on BET, Hulu, and Max. She has worked with Levi’s, Estée Lauder, Disney, Uber, and more.

Sahand Nayebaziz

Sahand is a Los Angeles-based portrait photographer and filmmaker since 2011. He’s also an app developer, and a vital part of the Fuji X Weekly team for over six years.

Jeffrey Sun

Jeffrey is an up-and-coming New York City-based photographer, content creator, and YouTuber who specializes in street and travel images. He has worked with various musicians, events, and brands, including Fujifilm.

Reala Color — A Video Recipe for Fujifilm Cameras

Posted on May 2 by Ritchie Roesch

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

Even though there are significantly fewer settings available for video than for stills, I found that creating Recipes for video to be much more difficult. I began this project over a year ago, and only now am I publishing the results. It’s been a lot of fun, but also very challenging. The YouTube video that I’ve embedded below is a good sampling of what the Reala Color Recipe looks like. I would describe it as warm, light, and vibrant—yet somehow true-to-life—with an analog feel. It’s quite versatile, and can be used anytime of the day or night.

Reala Color is a video Recipe, and is not intended for still photography; however, you can use it for stills by choosing a Grain size (either Off or Weak/Small), setting Color Chrome Effect and Color Chrome FX Blue to Off, and set Clarity to 0. I did not include a “typical exposure compensation” because you’ll want to carefully consider the exposure for each individual scene, and whether it should be brighter or darker will depend on the exact light situation and desired mood. This Reala Color Recipe is compatible with all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. You can also use this with newer GFX cameras, too.

***Update: The Chrome Color Recipe was initially published on this website with incorrect parameters (however, it was correct in the Fuji X Weekly App). It has now been fixed below. I apologize for this mistake.***

Film Simulation: Reala Ace
White Balance: Auto, 0 Red & -3 Blue
Dynamic Range: DR400
Highlight: +1
Shadow: -1
Color: +3
Sharpness: -1
High ISO NR: -4
Interframe NR: Auto
ISO: up to ISO 6400

The stills below are from the video above. The video footage was captured using a Fujifilm X-H2s, X-S20, and GFX100 II. No color grading, just straight-out-of-camera clips. Footage by AV, Dave Geffin, Sahand Nayebaziz, Kyler Steele, and Jeffrey Sun.

Click here to find more Video Recipes!

Find this Fujifilm Recipe and hundreds more in the Fuji X Weekly App. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Retro Fujicolor — A Video Recipe for Fujifilm Cameras

Posted on May 2 by Ritchie Roesch

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

The Retro Fujicolor Video Recipe is my personal favorite for videography. My wife, Amanda, used this Recipe for two Fuji X Weekly YouTube videos last year: Fujifilm X-E5 + 11 Recipes — Roadtrip to the Oldest Building in Arizona and California Coast in Infrared — Fujifilm X-T4 ES & Aerochrome v2 Recipe. It was inspired by old television shows and commercials filmed on Fujifilm’s AX, A, and F motion picture films in the ’80’s and ’90’s. It has a muted and contrasty vintage Fujicolor look. I especially love how greens and blues are rendered. The YouTube video that I’ve embedded below is a good sampling of what the Retro Fujicolor Recipe looks like.

Retro Fujicolor is a video Recipe, and is not intended for still photography; however, you can use it for stills by choosing a Grain size (either Off or Weak/Small), setting Color Chrome Effect and Color Chrome FX Blue to Off, and set Clarity to 0. I did not include a “typical exposure compensation” because you’ll want to carefully consider the exposure for each individual scene, and whether it should be brighter or darker will depend on the exact light situation and desired mood. This Retro Fujicolor Recipe is compatible with some fourth-generation Fujifilm cameras—X-T4, X-S10, X-E4, and X-T30 II, as well as all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. You can also use this with newer GFX cameras, too.

Film Simulation: Classic Negative
White Balance: Auto White Priority, -1 Red & -3 Blue
Dynamic Range: DR400
Highlight: -1.5
Shadow: -1.5
Color: -1
Sharpness: -2
High ISO NR: -4
Interframe NR: Auto
ISO: up to ISO 6400

Click here to find more Video Recipes!

Find this Fujifilm Recipe and hundreds more in the Fuji X Weekly App. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Vivid Fujichrome — A Video Recipe for Fujifilm Cameras

Posted on May 2 by Ritchie Roesch

Any Fujifilm Recipe can be used for video, but there are some caveats. First, not all of the options that are available for still photography are available for video (and, to a much lesser degree, vice versa). Also, the various Film Simulations look very subtly divergent for video than stills, simply because the pipeline is different for color sampling, curves, sharpening, and noise reduction—the output is nearly the same, but there are some small inherent variations, with some Film Simulations affected more than others. All of this is to say that Recipes intended for still photography will work for cinematography if you ignore the settings that aren’t available in movie mode, but the outcome will not be exactly the same. Aside from that, what works well for still photography does not always work well for video (and vice versa)—that’s why film manufacturers have some emulsions specifically for photographs and some specifically for motion pictures. With that in mind, I decided to create Fujifilm Recipes that are specifically designed for cinematography.

Even though there are significantly fewer settings available for video than for stills, I found that creating Recipes for video to be much more difficult. I began this project over a year ago, and only now am I publishing the results. It’s been a lot of fun, but also very challenging. The YouTube video that I’ve embedded below is a good sampling of what the Vivid Fujichrome Recipe looks like. I would describe it as vibrant and leaning warm; slightly contrasty with deep blacks. This is a bold Recipe for colorful subjects, and has a distinctive Velvia quality. It’s specifically intended for sunny daylight, but it can sometimes produce good results in other light situations. It’s especially great for sunset and blue hour.

Vivid Fujichrome is a video Recipe, and is not intended for still photography; however, you can use it for stills by choosing a Grain size (either Off or Weak/Small), setting Color Chrome Effect and Color Chrome FX Blue to Off, and set Clarity to 0. I did not include a “typical exposure compensation” because you’ll want to carefully consider the exposure for each individual scene, and whether it should be brighter or darker will depend on the exact light situation and desired mood. This Vivid Fujichrome Recipe is compatible with most fourth-generation Fujifilm cameras—X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II—as well as all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. You can also use this with many GFX cameras, too.

Film Simulation: Velvia
White Balance: 5000K, +2 Red & 0 Blue
Dynamic Range: DR200
Highlight: -1
Shadow: -2
Color: +2
Sharpness: 0
High ISO NR: -4
Interframe NR: Auto
ISO: up to ISO 6400

The stills below are from the video above. The video footage was captured using a Fujifilm X-H2s and X-S20. No color grading, just straight-out-of-camera clips. Footage by AV, Dave Geffin, B.Monét, Kyler Steele, and Jeffrey Sun.

Click here to find more Video Recipes!

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Summer of ’59 — A Fujifilm Recipe for Fifth-Generation Cameras

Posted on May 2 by Ritchie Roesch

*Stop Time* – Buckeye, AZ – Fujifilm X-T5 – Summer of ’59

This Fujifilm Recipe began as an attempt to recreate the aesthetic of some of Saul Leiter’s color photographs from the 1950’s and early-1960’s, particularly images like Paris 1959, Foot on El 1954, Bus 1954, San Carlo Restaurant 1952, Taxi 1957, Near the Tanager 1954, Phone Call 1957, and Pipes 1960—among others—with the greatest emphasis on Paris 1959. While I don’t think it’s possible to faithfully reproduce that look exactly on Fujifilm cameras, this Summer of ’59 Recipe is definitely at times pretty darn close. Also, some of Saul’s other photographs from that same era had a divergent aesthetic, and this Recipe isn’t good for replicating those.

During this time, Saul Leiter was using the first era of Kodachrome film. Something interesting that I learned while researching this is that Saul preferred shooting Kodachrome that was past the expiration date. He liked the way the film looked when expired, and especially the serendipity of not knowing what the precise aesthetic was going to be. An alternative name for this Fujifilm Recipe could be Expired Vintage Kodachrome.

*Fountain at Dusk* – Buckeye, AZ – Fujifilm X100VI – Summer of ’59

Saul Leiter liked reflections, shooting through glass, and using layers. He kept his eyes out for catchy colors. He wasn’t afraid of shadows. His favorite lenses were telephoto, particularly 90mm and 150mm. If you are really trying to replicate his look, those are things you’ll want to consider. Vintage lenses will likely help, too (although I didn’t use vintage glass for these images).

This Summer of ’59 Recipe isn’t new—it was an App Patron Early-Access Recipe, and Patrons have had access to it for the last two years. Now that it has been replaced by a different Early-Access Recipe, it’s freely available to everyone. I really like this one, personally, and use it from time-to-time. My wife, Amanda, used it recently, too, and she seemed to really like it. I never intended for Summer of ’59 to be unavailable to everyone for so long, and I’m working to improve that going forward. In the meantime, I hope that you enjoy this Recipe.

*Mint Chocolate Shake* – Avondale, AZ – Fujifilm X-T5 – Summer of ’59

This Recipe is fully compatible with all fifth-generation cameras, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III. It can also be used on the latest GFX models: GFX100 II, GFX100S II, and GFX100RF. You can also use this on “newer” fourth-generation cameras (X-T4, X-S10, X-E4, and X-T30 II), but it will render very slightly different (try it anyway!). One consideration is White Balance Shift: I wen’t back-and-forth on both Red and Blue, and I think +5 Red could alternatively be used, and/or -7 Blue could be alternatively used. All of the sample pictures in this article are with the WB Shift as published, and not the divergent options mentioned above.

Film Simulation: Eterna
Grain Effect: Strong, Small
Color Chrome Effect: Weak
Color Chrome FX Blue: Strong
White Balance: Auto, +4 Red & -8 Blue
Dynamic Range: DR400
Highlight: +3
Shadow: +0.5
Color: 0
Sharpness: -1
High ISO NR: -4
Clarity: -3
ISO: Auto, up to ISO 6400
Exposure Compensation: -2/3 to +1/3 (typically)

Example photographs, all camera-made JPEGs using this Summer of ’59 Film Simulation Recipe on a Fujifilm X-T5 and X100VI:

*All Way Stop* – Phoenix, AZ – Fujifilm X100VI

*Hanging Glass* – Buckeye, AZ – Fujifilm X-T5

*Falling Water in a Fountain* – Buckeye, AZ – Fujifilm X-T5

*Lion Water* – Buckeye, AZ – Fujifilm X-T5

*Pet Waste Station* – Buckeye, AZ – Fujifilm X-T5

*Red & White Blooms* – Buckeye, AZ – Fujifilm X-T5

*Bougainville & Palm Tree Trunk* – Buckeye, AZ – Fujifilm X-T5

*Summertime Feelings* – Buckeye, AZ – Fujifilm X-T5

*Founder’s Day Weekend* – Buckeye, AZ – Fujifilm X-T5

*Blue Flags* – Buckeye, AZ – Fujifilm X-T5

*Power Lines* – Avondale, AZ – Fujifilm X-T5

*An Arizona Home* – Buckeye, AZ – Fujifilm X-T5

*Yellow Car* – Buckeye, AZ – Fujifilm X-T5

*Bougainvillea Along a Sidewalk* – Buckeye, AZ – Fujifilm X-T5

*Santa Coffee* – Buckeye, AZ – Fujifilm X100VI

*CVS Pharmacy Sign* – Buckeye, AZ – Fujifilm X-T5

*Next Time* – Avondale, AZ – Fujifilm X-T5

*Sunlit Lamp* – Buckeye, AZ – Fujifilm X-T5

*Fake House Plant* – Buckeye, AZ – Fujifilm X-T5

*Bedroom Plant* – Buckeye, AZ – Fujifilm X-T5

*1000 Record Covers* – Buckeye, AZ – Fujifilm X-T5

*Fountain Pot* – Buckeye, AZ – Fujifilm X-T5

*Jo in the Backyard* – Buckeye, AZ – Fujifilm X-T5

*Bench End* – Goodyear, AZ – Fujifilm X-T5

*Twin Seats* – Goodyear, AZ – Fujifilm X-T5

*Outdoor Potted Plant* – Buckeye, AZ – Fujifilm X-T5

*Desert Cactus Landscape* – Buckeye, AZ – Fujifilm X-T5

*The Boys* – Buckeye, AZ – Fujifilm X-T5

*Red Hots* – Avondale, AZ – Fujifilm X-T5

*Protection* – Avondale, AZ – Fujifilm X-T5

*Pick Up* – Avondale, AZ – Fujifilm X-T5

Find this Fujifilm Recipe and over 400 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100VI in black:
Amazon, B&H, Moment, Nuzira
Fujifilm X100VI in silver:
Amazon, B&H, Moment, Nuzira
Fujifilm X-T5 in black:
Amazon, B&H, Moment, Nuzira
Fujifilm X-T5 in silver:
Amazon, B&H, Moment, Nuzira

Kodak Emulsion — A Fujifilm Recipe for X-Trans IV Cameras

Posted on May 2 by Ritchie Roesch

*Blooms by the Pavilion* – Buckeye, AZ – Fujifilm X100V – Kodak Emulsion Recipe

I love this Kodak Emulsion Film Simulation Recipe, even though it was a happy accident. I was trying to replicate the aesthetic of some Kodak ColorPlus 200 film scans that someone shared with me, but I was unsuccessful; however, in the process of failing, I discovered these settings, which are absolutely great! Even though this Recipe doesn’t accurately mimic any specific emulsion (as far as I’m aware), it still looks very analog-like, and highly reminiscent of a few different Kodak negative stocks. I bet you could convince some people that you actually shot with film, and not a modern digital camera. While I used my Fujifilm X100V to capture these pictures, if I were to choose an interchangeable-lens model paired with vintage glass, I’m certain it would be even more convincing.

This was a Fuji X Weekly App Patron Early-Access Recipe, but now it’s freely available because a new Early-Access Recipe has replaced it. So this isn’t a new Recipe, only newly available to everyone. Patrons help support Fuji X Weekly and, really, without them there would be no App. So I want to give a special “thank you” to all of the Patrons!

*Fallen Giant* – Buckeye, AZ – Fujifilm X100V – Kodak Emulsion Recipe

This Kodak Emulsion Recipe is compatible with all “newer” fourth-generation Fujifilm cameras (X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II; however, not the X-T3 or X-T30). Technically it is compatible with fifth-generation models, but, because X-Trans V renders blue more deeply on some film simulations, it will look very slightly different (probably not a big enough difference that you’ll notice or care, so give it a try!). This Recipe is best for sunny daylight conditions, but it can be good in other natural light situations, too.

Film Simulation: Classic Chrome
Grain Effect: Strong, Large
Color Chrome Effect: Strong
Color Chrome FX Blue: Off
White Balance: Shade, -2 Red & +2 Blue
Dynamic Range: DR400
Highlight: -2
Shadow: -2
Color: +3
Sharpness: -2
High ISO NR: -4
Clarity: -3
ISO: Auto, up to ISO 6400
Exposure Compensation: 0 to +2/3 (typically)

Example photographs, all camera-made JPEGs using this Kodak Emulsion Recipe on my Fujifilm X100V:

*Autumn Sun* – Buckeye, AZ – Fujifilm X100V

*Autumn Tree Leaves on a Shrub* – Buckeye, AZ – Fujifilm X100V

*Minolta SLR* – Buckeye, AZ – Fujifilm X100V

*Homework* – Buckeye, AZ – Fujifilm X100V – Flash On

*Vines Along a Shaded Wall* – Buckeye, AZ – Fujifilm X100V

*Sunlit Table & Chairs* – Buckeye, AZ – Fujifilm X100V

*Potted Flowers & Pavilion* – Buckeye, AZ – Fujifilm X100V

*Flowers at a Neighborhood Park* – Buckeye, AZ – Fujifilm X100V

*Palm Tree & White Building* – Buckeye, AZ – Fujifilm X100V

*Hanging Lightbulbs* – Buckeye, AZ – Fujifilm X100V

*Flag in the Wind* – Buckeye, AZ – Fujifilm X100V

*Bougainvillea Branch on a Bright Day* – Buckeye, AZ – Fujifilm X100V

*Yellow Wildflowers in the Desert* – Buckeye, AZ – Fujifilm X100V

*Yellow Flowers Blooming* – Buckeye, AZ – Fujifilm X100V

*Tall Saguaro Behind Dead Tree* – Buckeye, AZ – Fujifilm X100V

*Reaching Saguaro Fingers* – Buckeye, AZ – Fujifilm X100V

*Damaged Saguaro* – Buckeye, AZ – Fujifilm X100V

*A Desert Landscape* – Buckeye, AZ – Fujifilm X100V

*Dirt Road After Rain* – Buckeye, AZ – Fujifilm X100V

Find this Film Simulation Recipe and over 400 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Something BIG is Coming Soon

Posted on April 30 by Ritchie Roesch

I wanted to give a heads up that something big is coming very soon. This is something I’ve been working on for over a year, and it’s finally nearly ready. Within the next few days, I will make an announcement and publish it. This will require that I post a bunch of articles nearly all at once. I know that some of you receive email notifications whenever new articles are posted, so I’m warning you now: you’re going to get inundated with emails. It will be a massive content dump, but that’s just the way it has to be. My apologies in advance, to anyone who might be annoyed by that. Hopefully the content itself will make it worthwhile.

What is this upcoming thing? Well, you’ll just have to wait a bit longer to find out. I don’t know if everyone will appreciate it, but I think some of you will be thrilled. It’s something I’ve wanted to do for probably four or five years now, and it took 14 months from start-to-finish once I began working on it. It was a team effort, with eight people involved in one way or another. I can’t wait to share it with you!

In unrelated news, I’ve experienced something unusual lately, and I’m not sure what to do with it, but I feel the need to share this story. To start, let’s go back in time six years. This was about four years after I first began to make Fujifilm Recipes, and a handful of months before I launched the Fuji X Weekly App. Recipes were just starting to gain popularity within the community. It was before Fujifilm was even aware that their users were creating, sharing, and using camera setting combinations that were being dubbed “recipes”. Fuji X Weekly was (by far) the main source of Recipes back then, but others began to make and publish their own. One day I received a message from someone accusing me of copying another person’s recipes, only changing the names. As it turned out, the exact opposite was true: I created those Recipes and published them months or even years before the other person. They were copied from Fuji X Weekly and the names were simply changed. This was not the first or (anywhere near) the last time that happened, but it was the first time that I was accused of stealing my own creations. I think it happened because the accuser visited that other person’s website prior to discovering this one, so the order in which they saw the Recipes made them believe that I had copied them instead of vice versa, and they didn’t pay attention to the dates.

Fast forward to 2026, and it’s happened twice this year, just within the last couple of months. What I’ve come to realize is that whenever I publish a new Recipe, it’s being republished on different websites and/or uploaded to different apps within days, sometimes within hours. Often enough, it’s with my own photos, used without permission. This happens constantly. Sometimes the Recipe has the same name; sometimes the name has been changed. The uninitiated, who is maybe new to Fujifilm and the whole Recipe thing, knows nothing about the history. Maybe they’re getting their settings from a different website or app and aren’t very familiar with Fuji X Weekly. They just see the same settings that they found elsewhere, and make the (false) assumption that I copied it from that place whenever they find it here, instead of the correct answer, which is that it was copied from Fuji X Weekly.

After the most recent accusation, I looked at one app, and found my Kodak Portra 400 v2 Recipe listed 15 times. Sometimes it was under that name, but a lot of times the name was changed. In one instance it had my photos. Twice there was a setting that was different, and I’m not sure if that was a tweak or a typo (how could anyone know?). In none of the 15 examples was my name or this website mentioned, each time the credit was given to someone else instead. I repeated this for a handful of other Recipes, and the results were similar.

In the article, The Evolution of Fujifilm Recipes, I stated, “Credit isn’t about ownership, it’s about storytelling. It helps to trace how an aesthetic came to be, and it honors the shared journey that got us there.” I wrote that before these recent incidents. It demonstrates very clearly why it’s important. Apparently it needed to be said, and it bears repeating. It’s frustrating to spend hours—if not days, weeks, or (on a rare occasion) even months—getting the settings “just right” for a new Recipe, thinking of all the work and care that oftentimes goes into it, only for someone else to take credit whose only effort was copy-and-paste. And it’s incredibly disheartening to be accused of stealing your own Recipes and photos.

Like I said, I don’t really know what to do with that, other than to emphasize the quote in the last paragraph. When you see the same Recipe listed across the internet or in various apps, and you don’t have any idea who actually created it or why (because a lot of different people are listed as the creator), that history, journey, and deserved honor are lost. I’m far from the only one affected by this, because I found several other people’s Recipes (and photos) in the same boat. If you’ve ever created and shared a Recipe, there’s a reasonable chance it has happened to you, too, and maybe you’re not even aware of it. The creators deserve the credit, and those discovering Recipes should have the opportunity to join the journey, and learn the backstory. Both sides are shortchanged, and that’s unfortunate.

I don’t want to end what started out as an exciting and positive article on a sour note, so let me circle back to the top. And maybe this ties the two points together: when the upcoming thing is announced in the coming days, please don’t take credit for it as if you were the creator. I know it’s not you all, that this is preaching to the choir, but maybe one of the people involved will read this by chance (because they obviously come to this website sometimes), and—if so—I hope that it causes a change of heart. Anyway, coming very soon is something that I’m extremely excited to share. I hope that you’re a bit curious, and perhaps a little excited, too. Within a few days, the mystery will be revealed.

Why Aren’t There More Entry-Level Cameras?

Posted on April 27 by Ritchie Roesch

Just a couple of years ago, a friend of mine (who’s not a photographer) asked me what camera he should buy. He wanted something with better image quality than his phone, something that he could possibly learn on and grow with, should he decide that he wants to pursue photography as a hobby. I asked him what his budget was, and he told me, “$500 max, preferably less.” When I told him that there’s nothing brand-new, and slim pickings on the used market (I suggested a few options), he was very surprised and disappointed. He ended up not buying a camera.

I mention this because maybe it’s a more common problem than some realize. There seems to be a disconnect among the price expectations of some potential first-time buyers and the actual cost of cameras nowadays. Once upon a time you could walk into Costco and buy a DSLR bundled with a lens for $500. Of course a lot of things were cheaper back then, but finding a brand-new camera body and lens together for under $1,000 isn’t easy. In the Fujifilm world, there’s only one: the X-M5 bundled with the 15-45mm f/3.5-5.6 zoom, which retails for $999. That’s it.

If you’re on a tight budget, you are really limited, and you might have to stretch the budget to even afford a basic camera. Not terribly long ago, Fujifilm offered the X-M1, X-A1, and X-A10 as low-budget models. The X-M1 was $800 when bundled with a lens, the X-A1 was $600 with a lens, and the X-A10 was only $500 with a lens. The fact that Fujifilm can offer the X-M5 with a lens for only $200 more than the X-M1 is quite remarkable. Where is the lowest-budget, bottom-floor, base-level model? The X-M5 is currently serving that purpose (just like the X-E4 did in the previous generation), but what’s missing is something even lower, something just a little more affordable as an entry into the X-series for those on a tight budget.

From what I’ve heard from camera stores, some folks I know at Fujifilm, online reports, and even Fujirumors, the X-T30 III is currently Fujifilm’s top-selling camera. It’s their second-cheapest interchangeable-lens model, retailing for $1,000 for the body-only, and $1,150 with a lens. Back in October, before it was officially announced, I stated, “Fujifilm will quietly sell a whole lot of these. It’s not going to go viral like the X100VI. It’s not going to make major headlines. It’s not going to be a hot topic on Reddit or Facebook groups. But Fujifilm will sell a bunch of X-T30 III cameras, more than most other models offered by the brand.” It turns out that I was understating the point, because the camera isn’t outselling most other Fujifilm models, it’s outselling all of them.

Not far behind is the Fujifilm X-M5, which is the lowest budget APS-C option. In some markets this camera is hotter than others, but overall it might be Fujifilm’s second or third best-seller, depending on who you ask. It goes to show that there’s plenty of room for the X-T30 III and X-M5 to coexist—they aren’t eating away at each other’s sales.

Fujifilm’s lowest budget X-series camera is the X half, which is a fixed-lens 1″ sensor camera intended for fun more so than as a serious photographic tool (although it can be in the right hands). I love my X half, but it’s not a camera for everyone, and probably a bit overpriced for what it is (despite being the cheapest X-series model). This is Fujifilm’s most polarizing camera, with so-so sales in some markets, while being the hottest camera from any brand in other markets. Overall worldwide, it’s one of Fujifilm’s best sellers, but just not everywhere.

What I think is missing from the lineup is an interchangeable-lens camera that’s even more affordable than the X-M5, something that is $100 or $200 cheaper, for those who find the more expensive cameras just out of reach. Maybe an X-T300, a plasticky Bayer-sensor model? Another 1″ sensor camera, maybe with a fixed zoom lens along the lines of the XQ2 or X30, would be good, too. There is an obvious market for lower-tier budget-friendly models, but there aren’t many options anymore. If those who have an interest in photography don’t explore it because it’s financially out of reach, the industry will slowly whither away, becoming smaller with each generation. An affordable camera with a low (or even non-existent) profit margin can turn into significant profits in the long run, by bringing new people into the fold, who maybe someday will have more to spend. How many people got into Fujifilm with an X-A camera who now own an X-T30 III or X-E5 or another newer model? Probably more than a few.

I’m not surprised in the least that the Fujifilm X-T30 III is selling so well. It’s not surprising to see it outsell the X-T50, which is a wonderful camera, and technically better. Not every camera needs the greatest specs or the latest technology in order to be successful. Sometimes it’s having just enough with a price tag that isn’t too high. A 20mp Bayer APS-C camera with lesser specs and cheaper build but with Fujifilm’s renown Film Simulations would sell like hotcakes. Not because it’s the best, but because it’s attainable.

Is DJI Copying Fujifilm?

Posted on April 24 by Ritchie Roesch

Someone pointed out something interesting to me: the new DJI Osmo Pocket 4 has “Film Tones” that take close inspiration from Fujifilm. Specifically, CC Film and NC Film are “Fuji-inspired” (as DJI puts it), and are obviously similar to Fujifilm’s Classic Chrome and Classic Negative Film Simulations (apparently, CC Film more so than NC Film). These are intended to give a finished look straight-out-of-camera.

First, as Oscar Wilde famously stated (or maybe he didn’t, it’s apparently debatable), “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” That’s not a dig on DJI, but simply noting that 1) Fujifilm’s Film Simulation are both great and popular, and 2) someone’s approximation of it will never be quite the same as the real thing (but maybe it doesn’t need to be). If something is successful, there will be copycats—sometimes close copies and sometimes more of an “inspired by” situation. I’m not sure what type of copyrights and trademarks Fujifilm may have for (say) Classic Chrome, or if DJI infringed on it, but my guess is that legally speaking, it’s all ok (I’m not an attorney, though).

Above left: Classic Chrome Film Simulation (Classic Color Recipe); Above right: Classic Negative Film Simulation (Pacific Blues Recipe)

I personally don’t take issue with DJI copying Fujifilm; however, maybe they should have been more discrete about it. As Albert Einstein famously stated (or maybe he didn’t, it’s apparently debatable—a theme in today’s post), “The secret to creativity is knowing how to hide your sources.” Flaunting it is a little brash. Call it Chrome Color Film and Negative Color Film and don’t mention that it’s trying to emulate Fujifilm’s Film Simulations. Or, the other option is to be upfront and honest about the origins and intentions, giving Fujifilm credit for the inspiration. I like that better, actually. And maybe there’s a point to it.

The problem when you use multiple camera brands to record clips that will be included in the same video is that they look different. With enough grading, you can get them to be similar enough, but that’s a lot of work. Now imagine that you have an X-H2s or X-S20 or some other Fujifilm camera, and you’re using the Classic Chrome Film Simulation to record clips (so as to reduce or eliminate color grading) for a YouTube video; you also have the DJI Osmo Pocket 4 for some clips, and on it you’re using the CC Film Tone. In that situation, you’re going to spend less time in software because all of the clips are going to have a similar aesthetic out of the camera.

So, if you’re a videographer that uses Fujifilm cameras and Film Simulations, you might find the new DJI camera to be an intriguing option for certain situations, as a companion to your larger gear. Perhaps that’s their point: not necessarily to convince people to buy their camera instead of a Fujifilm model, but as a potentially complimentary tool for Fujifilm photographers. At least that’s my take on it. The addition of Fujifilm-like profiles is appealing to me as a Fujifilm photographer; however, at least for the time being, the DJI camera is not available in the US.

2026 Has Been Unusually Quiet for Fujifilm So Far

Posted on April 23 by Ritchie Roesch

*Yellow Buick* – Seligman, AZ – Fujifilm GFX100RF – Vibrant Arizona

Does 2026 feel different to you? I mean, as far as Fujifilm X and GFX cameras are concerned, it’s been quiet. Really quiet. In most years, by the end of March there’s already been one camera announcement. Last year it was the GFX100RF. The year before it was the X100VI. Not every year has an announcement within the first three months (neither 2022 nor 2023 did), but in 12 of the last 16 years Fujifilm announced a camera sometime between January 1st and March 31st.

We’re here at the end of April, and it’s still really quiet. No rumblings or rumors of an upcoming camera, aside from the X-T6 in September. That’s a long ways out. This is a good indication that nothing is coming by the end of May, or else we’d likely have heard something already. If that’s true, and nothing is announced by the end of May, this would be the first time since 2011 that no new camera was announced within the first five months, and at that time the X-series had exactly one camera in the entire lineup: the original X100. There was one recent year—2022—that nearly saw no new cameras within the first five months, as the X-H2s was announced on May 31st, barely making the cutoff. This year could be similar.

It’s definitely possible that Fujifilm is trying hard to keep some forthcoming announcement under wraps. For example, it was a massive surprise when the Instax Evo Cinema was announced back in January. They did a great job keeping it a secret. A lot of people within Fujifilm’s own camera department had no idea it was coming. It could simply be a similar situation for whatever they plan to release next. It’s possible that they’ve figured out where the leaks are coming from, and have taken measures to ensure secrecy. But, then again, we already have rumors about a September release, so I’m not sure that this theory has validity.

*Service* – Bisbee, AZ – Fujifilm X-T5 – Fujicolor PRO 160C Warm

Now mind you, I’m not complaining. Far from it, actually. I’ve been advocating for years that (generally speaking) new cameras are released much too soon. I would like to see a five-to-eight year manufacturing lifecycle for digital cameras. When a successor does come, it should be a meaningful update. The X-T5 was announced in November 2022, so I would prefer that the X-T6 not come until late-2027 or early-2028 at the earliest. Why are we so eager for a new iteration when the current one is still really good and a new version won’t be all that much better? Letting a little more time pass is not a bad thing.

And maybe that’s what Fujifilm is doing this year. The fifth-generation cameras are still selling like hotcakes. Why rush the sixth-generation? Give more time to work out kinks and bugs, finalize refinements, and build up anticipation. It wouldn’t bother me at all if Fujifilm postponed the introduction of the next generation until next year, and announced exactly zero new cameras in 2026. I doubt that will happen, I’m just saying that it wouldn’t upset me if it did.

Fujifilm could spring a surprise on us, and announce a new camera sometime next month, making 2026 similar to 2022. Or it could be the first time since the very beginning of the X-series that they don’t. All I know is that it’s been abnormally quiet, which isn’t necessarily bad. New-gear-chatter, which (don’t get me wrong) can be fun, is oftentimes a distraction to what actually matters, and that’s making meaning photographs with the gear we already have.

Comparing 5 Velvia Recipes

Posted on April 21 by Ritchie Roesch

*Flower Farm* – Buellton, CA – Fujifilm GFX100S II – Vivid Chrome

Among landscape photographers, Fujichrome Velvia is legendary. This line of color slide films was introduced by Fujifilm in 1990, and quickly became the gold standard for vibrant photography. The first iteration was called Velvia RVP, which had an ISO of 50, delivering ultra-fine grain, exceptional sharpness, and intensely saturated hues (especially in greens and reds). Now it’s called Velvia 50, which is nearly identical to the original emulsion (the largest difference is the clear plastic base). There have also been two ISO 100 versions: Velvia 100 and Velvia 100F. Velvia 100, which was initially only sold in Japan before later becoming available internationally, is very similar to Velvia 50, but slightly less vivid, making it better for portraits. Velvia 100F was the most different, with the lowest saturation and leaning less warm, and overall a little more Provia-ish than Velvia 50. Mostly, when people say “Velvia” they mean Velvia 50.

One of the architects of the Velvia Film Simulation also worked on the Velvia 100 and Velvia 100F emulsions. This Film Simulation was intended to closely mimic the aesthetic of the film; however, Fujifilm has stated that technology precluded them from initially achieving what they wanted, and so Velvia has had to evolved a bit over time. While some might prefer the Velvia Film Simulation from one sensor generation over another (which is great, as each has its own charm), the current output from fifth-generation cameras is probably the most refined, the most like how Fujifilm wanted it to be in the first place. Factory-default Velvia looks nice, and seems to aim in-between Velvia 100 and Velvia 100F. With some adjustments, one can tweak it to achieve a lot of various looks, many of them only subtly different.

*Factory-default Velvia Film Simulation (no Recipe)*

I’ve published 30 Recipes that use the Velvia Film Simulation. By utilizing the Filter By Simulation feature in the Fuji X Weekly App (available for both Apple and Android), you can quickly and easily find all of them. For the sake of this article, I wanted to compare some of the most recently published Velvia-based Recipes, specifically: Velvia Film, Vivid Velvia, Vivid Chrome, Velvia Slide, and Velvia 100F. The differences between these five Recipes might not be immediately obvious, so I wanted to compare them, to provide a better idea.

Velvia Film is a part of the Film Dial Recipe set. It’s unintentionally similar to Velvia 50 with a warming filter. Because it uses the Auto White Priority White Balance, it’s an extremely versatile Recipe, and is great for night photography. Vivid Velvia is intended to be similar to The Rockwell Recipe, just slightly less extreme. It’s also very versatile, and is also along the lines of Velvia 50 with a warming filter. Those two are the most similar among these five Recipes. Vivid Chrome is the newest Velvia Recipe. It was intended specifically for colorful travel photography, and is by chance in the general ballpark of Velvia 100. Velvia Slide was an attempt to replicate Velvia 100, and it seems to do so pretty well in some circumstances and less so in others. This is currently a Patron-only Early-Access Recipe available only to Fuji X Weekly App subscribers. Last but not least is Velvia 100F, which is a part of the Universal Negative Recipe set. It’s unintentionally in the general ballpark of Velvia 100F, although not a perfect match.

*Beach Chairs* – Folly Beach, SC – Fujifilm X-E4 – Velvia Film

*Roaring Fork* – Great Smoky Mountains NP, TN – Fujifilm X-E5 – Vivid Velvia

*Prickly Cactus* – Apache Junction, AZ – Fujifilm X-E5 – Vivid Chrome

*Mountain Grass & Flowers* – Boulder, CO – Fujifilm GFX100S II – Velvia Slide

*Small Flowing Creek* – Queen Creek, AZ – Fujifilm X100VI – Velvia 100F

These five Recipes have their strengths and weaknesses. They’re good for various subjects and scenarios, and less good for others. Velvia Film and Vivid Velvia are the most colorful and warm; Velvia Film leaning slightly warmer and Vivid Velvia leaning slightly more vibrant, but overall very similar. Both are quite versatile. Vivid Velvia is the sharpest. You might find these two Recipes to be just a bit too wild sometimes, but perfect for landscapes where you want the colors to pop. Vivid Chrome is just slightly more subdued, producing bold images without being over-the-top. In a lot of ways, this is a Goldilocks option. Velvia Slide and especially Velvia 100F are less warm, with cooler cast; the Velvia 100F Recipe leans a little green. These two also are less vibrant than the others, especially Velvia 100F, which is the least saturated of these five. In situations where the others are too warm and colorful, you might like these last two.

Below are each of these five Recipes in three different scenes (the third scene was captured by my wife, Amanda). When you compare the Recipes side-by-side, the differences stand out more. Maybe you’re drawn more to one, and maybe there’s one that you especially dislike. We all have our own tastes and styles. I do think that each of these five can be excellent for the right subject and lighting. Let’s take a look!

Scene 1

Scene 2

Scene 3

It’s your turn! Which of these five Fujifilm Recipes was your favorite in each scene above? Which was your least favorite? Which Velvia-based Recipe do you like that I didn’t include in this exercise? Let me know in the comments!

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The Best Fujifilm Recipe for Each Film Simulation

Posted on April 16 by Ritchie Roesch

*White Bridge across Pond* – Charleston, SC – Fujifilm X-E4 – Pacific Blues

I’ve been asked a couple of times lately which Fujifilm Recipes are the best. Someone also asked which Recipes are my favorite for each Film Simulation. Of course “best” is a subjective term, making it impossible to answer; however, if you consider “best” as a synonym to “my personal favorite” then we can move forward answering these questions. Instead of compiling a list of (say) the Top 10 Best Recipes, I decided to tackle this by sharing my favorite Recipe for each Film Simulation.

Some of these were difficult decisions because I have so many favorite Recipes for Classic Chrome, Classic Negative, Reala Ace, Nostalgic Neg. and Eterna. I’m not 100% sure that I actually chose the best, and it probably depends on what day of the week you ask me. If I had written this yesterday or if I procrastinated until tomorrow, some of the selections might be different. I guess take this list with a small grain of salt.

I also included a “runners up” selection for each Film Simulation. Those Recipes were in the running as possible picks for the best, but didn’t quite make the cut. For Classic Chrome and Classic Negative, I could have made the runners up list much longer, and I still would have felt like I left some worthy contenders out. And I know that I did leave a large number of excellent Recipes out of this list, but that’s just the way it goes. So feel free to tell me in the comments what you agree with, what you disagree with, and which Recipes should have been mentioned but weren’t.

Let’s dive in!

Provia/STD — Provia Slide

*Spring Wildflowers & Dead Wood* – Buckeye, AZ – Fujifilm X-Pro2 – Provia Slide

Provia Slide is a Recipe for X-Trans III cameras, plus the X-T3 and X-T30 by setting Color Chrome Effect to Off. It’s probably the most ideal Provia Recipe, just really lovely. Generally speaking, I’m not a big fan of the Provia film sim, but this Recipe forces me to like it.

Runners up:
Fujichrome Sensia 100
Standard Provia
Provia 400
Provia Summer
Cross Process

Velvia/Vivid — Aerochrome v2

*Red Yucca in the White Sand* – White Sands NP, NM – Fujifilm X-T4 ES – Aerochrome v2

I love Velvia for colorful landscape photography, and there are a number of excellent options. Being pressed to choose my favorite, the obvious answer is Aerochrome v2, a Recipe for full-spectrum infrared cameras, like the X-T4 ES. This Recipe is an absolute thrill; unfortunately, most can’t use it.

Runners up:
Velvia Film
Vivid Chrome
Vivid Velvia
The Rockwell
BewareMyVelvia

Astia/Soft — CineStill 400D v2

*Aspen Gold* – Flagstaff, AZ – Fujifilm X100V – CineStill 400D v2

Astia is a Film Simulation that I have to warm up to, it’s not one that I typically choose. But there are a number of good Recipes that use Astia as the base, and my favorite is CineStill 400D v2, which was collaboratively created by Nestor Pool and myself.

Runners up:
Everyday Astia
Astia Negative
Astia Azure
Indoor Astia
Kodak Ektar 100

Classic Chrome — Kodachrome 64

*Red Barn* – Ronks, PA – Fujifilm GFX100S II – Kodachrome 64

Classic Chrome is the king of Film Simulations. There are probably 25 or more Recipes that could have been chosen to represent the “best” but Kodachrome 64 jumped out to me as the one I should pick. There are so many excellent ones, and I feel like the five “runners up” below is a significantly insufficient selection—lots of great Recipes were unfortunately excluded.

Runners up:
Kodak Portra 160 v2
Kodak Portra 400
Kodak Portra 400 v2
Kodak Gold 200
Vibrant Arizona

Reala Ace — Fujicolor PRO 160C Warm

Even though this is the newest Film Simulation, there are a lot of excellent Reala Ace Recipes. I went back-and-forth a bit, but decided on Fujicolor PRO 160C Warm, which is a part of the Film Dial set. The Reala Ace film sim is essentially a “better” PRO Neg.—as Fujifilm put it, a negative for the new era.

Runners up:
Avalon Ace
Kodak Pro 400
Fujifilm Negative
Pushed Analog
PRO Negative 160C

PRO Neg. Hi — PRO Negative 160C

*Spiky Arms* – Saguaro National Park, AZ – Fujifilm X-T5 – PRO Negative 160C

Between PRO Neg. Hi and PRO Neg. Std, I tend to choose the latter much more often than the former. Now that we have Reala Ace, I don’t go for either very often anymore. But there are some good Recipes to choose from, and for PRO Neg. Hi, PRO Negative 160C is my favorite.

Runners up:
Pro Film
PRO Neg. Hi
Fujicolor Pro 400H
Fujicolor Pro 160NS
Jeff Davenport Night

PRO Neg. Std — Fujicolor 100 Industrial

*Urban Binding* – Salt Lake City, UT – Fujifilm X-T30 – Fujicolor 100 Industrial

I have several favorite Recipes for PRO Neg. Std, but Fujicolor 100 Industrial, which is for X-Trans III cameras (plus the X-T3/X-T30), is something special.

Runners up:
CineStill 800T (X-Trans II)
CineStill 800T (X-Trans III + X-T3/X-T30)
Nostalgic Print
Fujicolor Superia 800
Analog Color

Classic Negative — Pacific Blues

*Misty Saguaro* – Buckeye, AZ – Fujifilm X-T5 – Pacific Blues

Classic Negative is one of my top favorite Film Simulations. Like Classic Chrome, choosing a top favorite and narrowing to just five “runners up” was difficult, and I’m certain I left a number of excellent ones off the list. With that said, Pacific Blues seemed like a good choice to represent this film sim as the best Recipe.

Runners up:
1-Hour Photo
Reggie’s Superia
Superia Negative
Reala Ace
Fujicolor NPS 160 Pulled

Nostalgic Neg. — 1970’s Summer

*Fire, Truck* – Lordsburg, NM – Fujifilm GFX100S II – 1970’s Summer

The Nostalgic Neg. film sim is one that seems to work very well or only so-so, just depending on the subject and lighting. Of the various color Film Simulations, I would probably rank this one fifth best. There are a number of excellent Recipes that use Nostalgic Neg. as the base, and 1970’s Summer is probably my top favorite.

Runners up:
Nostalgic Americana
Kodak Vericolor III 160
Kodak Vericolor VPS
Kodak Vision3 250D v2
1976 Kodak

Eterna/Cinema — Kodak Vision3 250D

*Working* – Salt Lake City, UT – Fujifilm X-E4 – Kodak Vision3 250D

The Eterna Film Simulation is probably most often used for video, but it is excellent for stills, too. It has a unique tonality that can be fun to experiment with. While I chose Kodak Vision3 250D as my favorite, it was a difficult decision, and any of the five below could have just as easily been chosen instead.

Runners up:
Eterna Summer
Summer of ’59
Timeless Negative
SantaColor
Vintage Color

Eterna Bleach Bypass — Ferrania Solaris FG 400

*Low Sun over Tetons* – Grand Teton NP, WY – Fujifilm X-E4 – Ferrania Solaris FG 400

I feel like Eterna Bleach Bypass is one of the least used color film simulations, maybe even the least used. But that doesn’t mean it’s not good, because it certainly can be great. My favorite Recipe that uses Eterna Bleach Bypass is Ferrania Solaris FG 400, but the runners up below are good, too.

Runners up:
1960 Chrome
Chrome City
Kodachrome Blue
Analog Gold
LomoChrome Metropolis

Acros (+Ye, +R, +G) — Kodak Tri-X 400

*Pool Remnant* – Rodanthe, NC – Fujifilm GFX100S II – Kodak Tri-X 400

When people ask what my favorite Recipe is, I often tell them Kodak Tri-X 400, which was created by Anders Lindborg. This is my favorite B&W Recipe, and one of my top Recipes, period. Acros is such a great Film Simulation, and this Recipe really makes the most of it.

Runners up:
Agfa Scala
Classic B&W
FRGMT B&W
Kodak T-Max P3200
Kentmere Pan 400

Monochrome (+Ye, +R, +G) — Ilford HP5 Plus 400

*Horsetail Falls From Bridge* – Columbia River Gorge, OR – Fujifilm X100V – Ilford HP5 Plus 400

I don’t like the Monochrome Film Simulation (which is simply Provia without color) nearly as much as Acros, but it can still be a good base for black-and-white Recipes. Ilford HP5 Plus 400, which was also created by Anders Lindborg, is my favorite that uses the Monochrome Film Simulation.

Runners up:
Kodak T-Max 100 Soft Tone
Kodak T-Max 100 Hard Tone
Kodak T-Max 400
Ilford FP4 Plus 125
Dramatic Monochrome

Sepia — B&W Sepia

*Dodge* – Boulder, CO – Fujifilm X100VI – B&W Sepia

Last and least is Sepia. After Fujifilm introduced Monochromatic Color on X-Trans IV, which allows custom toning of B&W photos, the Sepia Film Simulation seemed obsolete. Still, it’s found on every Fujifilm camera. I haven’t created very many Sepia-based Recipes, but there are a few. B&W Sepia, which is a part of the Universal Negative set, is my personal favorite.

Runners up:
Sepia Print
Sepia

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