Fuji X Weekly blog | FUJI X WEEKLY

Fujifilm X100-? — What Should Fujifilm Name the Upcoming Model?

Posted on July 28, 2023 by Ritchie Roesch

Fujifilm will be announcing the upcoming X100V replacement in early 2024, according to Fujirumors. What will be different on the new model is unknown, but most likely it will be nearly the same, and will probably be a little more expensive. It will be interesting to see what exactly Fujifilm changes and what they keep the same. Will it have a 26 or 40 megapixel sensor? XPan aspect ratio? IBIS? NP-W235 battery? Anything is a possibility right now, but historically the X100-series doesn’t change a whole lot with each new iteration.

I hope that Fujifilm—and it would be really smart for them to do this—introduces a brand-new film simulation with this model. Yes, it will have Eterna Bleach Bypass and Nostalgic Neg., but it should have one more fresh film sim. I have no idea if that’s in the plans or not, but it should be.

Probably the least important aspect of any new camera—from a usability perspective—is the name; however, from a marketing perspective, the name is fairly important. If the camera is called something awkward or uninspiring, it might mean fewer sales, while if it is called something catchy and cool, it could increase camera sales. Fujifilm likely has a shortlist of potential names written on a board in Japan right now, and they’re trying to decide which one to pick.

Fans of Fujifilm are—just for fun—also contemplating the new name. I correctly picked the name of the X100V well before it was announced, and I’m hoping to go 2-0 with the upcoming version. It’s not important in the scheme of things, but I do enjoy guessing. Others have taken a stab at it, too. Let’s discuss some of the potential options.

My best guess is that Fujifilm will name the new model X100Z. Why Z? First, it sounds cool (think Nissan 350Z). Second, “Z” (Zeta) is the sixth letter in the Greek alphabet, and this will be the sixth iteration of the camera. Third, Fujifilm used Z in some of their film emulsion names, such as Fujicolor Pro 800Z (if they did introduce a new film simulation, it could be based on Pro 800Z and called PRO Neg. Z). It makes a lot of sense to me, and seems to check a lot of boxes that I imagine Fujifilm has for any potential name.

In the original X100 naming system, S stood for Second, T for Third, and F for Fourth. Once number five came around, the naming system no longer worked, so Fujifilm jumped to Roman Numerals for the current model. V not only means Five, but there’s also a V in the word. Some people think that Fujifilm will continue with Roman Numerals, and the next version will be X100VI. This is likely high on Fujifilm’s list of possibilities, but it just seems so Sony, and not so much Fujifilm; however, Fujifilm has been trying to be more like Sony lately, so maybe they’ll go this route. I personally would be surprised if Fujifilm uses another Roman Numeral until the tenth model, which will surely be called X100X, but I have no doubts that this option is on their list.

Another possibility—and this one seems to be the most popular among Fuji fans—is R, because that’s the sixth letter in the Japanese alphabet. The letter is pronounced Roku, which you might recognize as a well-established brand name for streaming television. If Fujifilm went this route, surely there will be plenty of jokes (for example, watch your favorite YouTuber right on your camera…). I could see Omar Gonzalez or Kai Wong having a field day with this! I would think that Fujifilm would avoid this option simply for the name association, but they could say that R stands for Rangefinder or Resolution (if they choose the 40mp sensor), but of course we’ll all know what it really means: plug the X100Roku into your TV for streaming made easy!

Some have speculated that Fujifilm will start over, going with X200 (followed by X200S, X200T, etc.). I don’t think this option makes much sense. I imagine that a full-frame X100 model would be called X200, but I don’t see Fujifilm completely renaming an established and popular line. If they were to go this route, the X200 would have to be significantly different than the X100V to justify such a dramatic name change, and I don’t see that happening.

If Fujifilm keeps everything pretty much the same and only makes minor modifications to the new model, I could see X100Vs (like the X-E2s, or if they use the stacked sensor of the X-H2s) or X100V II (like the X-T30 II) as the name. I think a lot of people will be disappointed that the new camera is pretty much the exact same thing as the (at the time of the new announcement) four-year-old X100V; however, if it ain’t broke, don’t fix it, right? So if not much changes, X100Vs and X100V II are both possibilities, but I imagine that enough will be different that Fujifilm won’t choose these options.

Another one I’ve seen floated around is X100H, where H stands for Hex, which means Six in Latin. It also means curse in English, so I’d be really surprised if Fujifilm made a bewitched model. I think this one will be avoided like the plague!

Of course, the one I’d really like to see is the X100-Acros, a monochrome-only version. I think there would be a lot of buzz surrounding that, and would be a “wow” camera. I hope that Fujifilm is at least considering such a version—I’d be first in line to buy it!

Now it’s your turn: what do you think Fujifilm will name the sixth edition of the X100-series? Let me know in the comments!

Wedding Photographers Adapt to Couples who want Instant Images — An Opportunity for You!

Posted on July 25, 2023 by Ritchie Roesch

I saw an article on PetaPixel today about a particular wedding photography trend. Entitled The Demand for Instant Images is Upending Wedding Photography, the post is based off of a lengthier Associated Press piece called Wedding photographers adapt to couples who want instant images and less tradition. I don’t want to get into the details of either, but the summary is this: customers want a quicker turnaround so they can share pictures and videos of their big event more timely.

I’m not a wedding photographer. I’ve photographed a couple of weddings in the past—many years ago—and I have no desire to jump into that genre. Good wedding photographers are sometimes the first there and last to leave. It’s not uncommon to work 12, 14, or even 16 hours on the big day. Then there are thousands of exposures to cull through, and then edit. That might be an additional 24, 28, or even 32 hours of work! That’s not my cup of tea. For others, though, this is their thing, and they love what they do. Their passion is capturing incredible memories of other people’s weddings.

The shift to a faster turnaround must be frustrating for many in the industry, but it’s actually an opportunity. The article states that some wedding photographers are trying to get some social media type content into the hands of their customers within 48 hours. But why that long? Why not much quicker? Why not as the wedding is happening? If you can do that, you have a huge leg-up on your competition.

*Captured with a Fujifilm X100V using the Kodak Tri-X 400 Film Simulation Recipe.*

I cohost a live YouTube series with official Fujifilm X-Photographer Nathalie Boucry. She does a lot of business photography. Recently she was hired to photograph a corporate event, but they wanted to have the pictures available to share on their social media platforms immediately, in real-time as the event was happening. How did she do this? First, she used Fujifilm gear combined with my Film Simulation Recipes, and shot JPEGs. The pictures looked good straight-out-of-camera, and no editing was needed. Every so many minutes she downloaded the pictures off the camera and uploaded them onto a cloud drive that the customer had access to. Within 10 or 15 minutes of the pictures being captured, the customer was able to share them across the world. This went so well that a week later she was hired to do it again for a different corporate event. I do believe this is the future of event photography, including wedding photography.

Maybe real-time photo sharing isn’t something you’re ready to offer, but if your pictures look great straight-out-of-camera, and further manipulation isn’t needed (or only lightly needed), you can speed up your turnaround significantly. Instead of providing the client with a small batch of photos within 48 hours for social media sharing while they wait up to six weeks for the rest, you can deliver the whole wedding the next day or maybe two. This is, of course, in theory. I’m not aware of anyone who is actually doing this right now. A few different wedding photographers have told me that they are using my Film Simulation Recipes on their Fujifilm cameras, and delivering some of the pictures either same-day or next-day to the client, while providing the rest of photographs at some point later on. I do think, if you’ve got good settings dialed into your camera, and you’re especially careful to get everything right at the time the pictures are captured, that delivering unedited JPEGs of the wedding to the couple is possible, and nobody will be the wiser that you didn’t actually spend hours post-processing RAW files.

This is something I’ve talked about before. Back in December I published Want to be a Wedding Photographer? Your Opportunity Awaits! and earlier this month I posted The Future of Photography is Unedited, where I touched on this topic. I keep bringing it up because I see this shift happening, and those who already have a simplified workflow using Film Simulation Recipes are ahead of the curve, and are primed for success in this changing environment. I want to make sure that you are aware of it, in case you want to take advantage of the opportunity.

I don’t do wedding or event photography, but there are still plenty of advantages to shooting JPEGs. Despite having way more photographs to cull through and share, I was able to publish my pictures of the Central Coast of California tour much quicker than Ken Rockwell did, because my workflow is much quicker than his. That’s a pretty meaningless example; I don’t have a lot of strict photographic deadlines. Perhaps a better case is this: on December 8th of last year, Nathalie, myself, a group of guests, and those who tuned-in, created a Film Simulation Recipe during the Let’s Get Festive holiday-special SOOC Live broadcast—this is the first and (as far as I’m aware) only time a Fujifilm Recipe has been made live on YouTube. Within minutes of its creation, I (and others) had captured a picture using the new Film Simulation Recipe and shared it with all those watching. The very next day I published the Recipe, which the live audience named Mystery Chrome, on this website (and the Fuji X Weekly App), complete with 24 example pictures. That’s my best quick-turnaround example.

Even though I don’t have the need to publish pictures immediately after they’ve been captured, I do sometimes share a photo quickly through text or social media, which is never a problem because I don’t post-process my images. What’s more meaningful to me is that I don’t spend hours and hours sitting at a computing fiddling with files, which saves me a ton of time, making me more productive, while also freeing up time for other things (such as writing blog posts and spending time with my family). It’s changed my life, no hyperbole. I think it can and will change event photography and even wedding photography. It will just take some pioneer photographers to give it a try, which could be you.

Not post-processing your pictures is called one-step photography, a term coined by Edwin Land and perpetuated by Ansel Adams in his book Polaroid Land Photography. “The effect of one-step processing on both amateur and professional creative photography,” Adams stated, “has been revolutionary.” With film, step-one is capturing the picture in-camera and step-two is developing and printing it in a darkroom; however, Polaroid cameras removed the second step, creating a one-step process, which greatly simplified the photographic workflow. With digital, step-one is capturing the picture in-camera and step-two is post-processing in software like Lightroom; however, Film Simulation Recipes remove the second step, creating a one-step process, which greatly simplifies the photographic workflow. “The process has revolutionized the art and craft of photography,” Adams concluded. It still is, for those who embrace the one-step approach.

Don’t Forget: Join me LIVE this Thursday!

Posted on July 25, 2023 by Ritchie Roesch

*Duck Pond* – Tempe, AZ – Fujifilm X-T5 – 1970’s Summer Recipe

We’re just two days away from the next SOOC Live broadcast! Fujifilm X-Photographer Nathalie Boucry and I will finish our discussion on Travel Photography, share your pictures (better upload your pictures quick if you haven’t yet), and answer any questions that you might have. It will be a great time, and I hope to see you there!

The four Film Simulation Recipes that we’ve been shooting with are 1970’s Summer, Elite Chrome 200, Fujichrome Provia 100F, and Kodacolor VR. I hope that you’ve enjoyed those four. I can’t wait to find out which are your favorites and why.

Join Nathalie and I on Thursday, July 27th, at 10:00 AM Pacific Time, 1:00 PM Eastern. Your participation makes these episodes great, so I hope that you can be there. See you in two days!

If you missed Part 1 of Travel Photography, be sure to watch it. I’ve included it below:

Fuji X Weekly is now Available on Apple Watch!!

Posted on July 24, 2023 by Ritchie Roesch

The Fuji X Weekly App is now on Apple Watch!

For those with an iPhone, you can access Fujifilm Film Simulation Recipes right on your wrist! With the latest Fuji X Weekly update for iOS (1.6.0), the App is available for Apple Watch. If your iPhone didn’t automatically update the App, be sure to manually do it now.

Why might you need Film Simulation Recipes on your Apple Watch? First, for some it will be easier to enter a Recipe into your camera with the parameters on your wrist, rather than trying to do it while holding a phone (especially when out in the field). Second, if you left your phone behind (say, in the car), you can still access a particular Recipe if you have an Apple Watch on your wrist—a scenario that actually happened during the process of creating this update. Third, the Random Recipe selector is more readily available, and can make your photo outing even more fun. Fourth, the Fuji X Weekly Apple Watch App has a unique feature.

On the Apple Watch, the Fuji X Weekly App will display the five most recently-viewed Film Simulation Recipes (it will begin tracking this once the App has been updated). If you viewed a particular Recipe, then maybe looked at a couple others, but now want to go back to the first, it’s easy, because the App keeps track of the last five viewed—this is whether the Recipes were opened on the Apple Watch or the iPhone. This is also for the Random Recipe selector, so you could have the Fuji X Weekly App pick (for example) three different Random Recipes to use on a photowalk, and you’ll find all three in the Recently Viewed list on your watch. Cool, right?! This is the new feature that’s only available on the Apple Watch.

If you are a Fuji X Weekly App Patron subscriber, whatever Filtering you have on your iPhone will carry over to the watch App. So if you have (for example) Filter by Fujifilm X-T4 and Filter by Black & White selected, the watch will only display B&W Film Simulation Recipes that are compatible with the X-T4. The Apple Watch mirrors whatever Filter options are currently selected on the phone App. Also, multi-colored Stars for Favorite Recipes behaves the same on the Apple Watch as the iPhone; you cannot add or modify a Star on the watch—only the phone—but it will display the same on the Apple Watch as the iPhone. Oh, and any Custom Recipes you’ve created in the phone App will be displayed in the watch. The best App experience—including the best Apple Watch App experience—is reserved for Patron subscribers!

Any notes that you have added underneath the Film Simulation Recipes on the Fuji X Weekly iPhone App will be displayed in the Apple Watch; you cannot type any notes on the watch App, only on the phone, but you can view the notes you’ve already added.

The Recipes on the Apple Watch are sorted A-Z. Whatever Sort option (Z-A, New-to-Old, etc.) you have selected in the phone App will not carry over to the watch. The logic behind this is that you’re not likely going to use the Apple Watch to browse Film Simulation Recipes, but are most likely seeking a specific Recipe, and it’s probably going to be significantly easier to find when displayed in alphabetical order. For this reason, the watch will only Sort A-Z, and the other options are unavailable.

When you update the Fuji X Weekly App on your iPhone (if your phone didn’t automatically do it), be sure to open the App on your phone first. The Fuji X Weekly App should automatically be added to your Apple Watch, but if not, here’s the fix: open the Apple Watch App, tap My Watch, scroll to Fuji X Weekly, and select Install. If that doesn’t work, ensure that the iOS on your iPhone and Apple Watch are up-to-date. For those on Android phones or with a third-party watch, this update doesn’t affect you, but I am looking into the feasibility of potentially adding that compatibility in the future; however I’m not sure at this time if it will happen, and (if so) when. For those with an iPhone and Apple Watch, I hope that you enjoy this update!

Don’t have the Fuji X Weekly App? Download for free today!

Pushed CineStill 800T — Fujifilm X-T5 (X-Trans V) Film Simulation Recipe

Posted on July 22, 2023 by Ritchie Roesch

*July Bougainvillea* – Buckeye, AZ – Fujifilm X-T5 – Pushed CineStill 800T

CineStill 800T is a Kodak Tungsten-balanced motion picture film (specifically, Vision3 500T) that has had the Remjet layer removed so that it can be processed in C41 chemistry. It’s intended for use in indoor artificial light and at night (but could be used anytime with the appropriate color correction filter). Awhile back I found some examples of CineStill 800T that had been shot during the day in overcast conditions and had been push-processed. I liked the picture aesthetics, so I set out to recreate it.

While this Film Simulation Recipe is intended for daytime photography (particularly on overcast days), it does really well at night, too. For the after-dark pictures in this article, I used a 5% CineBloom diffusion filter, but a 10% or 20% might have been more appropriate for replicating the emulsion. I do recommend the use of a diffusion filter for nighttime photography when shooting with this Recipe.

*Mellow Mushroom* – Tempe, AZ – Fujifilm X-T5 – Pushed CineStill 800T

This Pushed CineStill 800T Recipe isn’t new, but simply a modification of the X-Trans IV version for use on X-Trans V cameras. Because X-Trans V renders blue more deeply on some film simulations, a tweak to Color Chrome FX Blue—selecting Weak instead of Strong—was necessary for my Fujifilm X-T5. This Film Simulation Recipe isn’t for everyone or every situation, but some of you will really appreciate it for certain pictures.

Film Simulation: Eterna Bleach Bypass
Grain Effect: Strong, Large
Color Chrome Effect: Strong
Color Chrome FX Blue: Weak
White Balance: 7700K, -9 Red & +5 Blue
Dynamic Range: DR400
Highlight: -0.5
Shadow: +1.5
Color: +3
Sharpness: 0
High ISO NR: -4
Clarity: -3
ISO: Auto, up to ISO 6400
Exposure Compensation: -1/3 to +2/3 (typically)

Example photographs, all camera-made JPEGs captured using this Pushed CineStill 800T Film Simulation Recipe on my Fujifilm X-T5:

*Flower Stems in Colored Water* – Buckeye, AZ – Fujifilm X-T5

*Playing Video Games* – Buckeye, AZ – Fujifilm X-T5

*Yellow Flowers on a Dreary Day* – Buckeye, AZ – Fujifilm X-T5

*Birdcage Wall* – Buckeye, AZ – Fujifilm X-T5

*Empty Cage* – Buckeye, AZ – Fujifilm X-T5

*Green Tree on a Blue Day* – Buckeye, AZ – Fujifilm X-T5

*Suburban Grey* – Buckeye, AZ – Fujifilm X-T5

*Street Train* – Tempe, AZ – Fujifilm X-T5

*Hand Signal* – Tempe, AZ – Fujifilm X-T5

*Hair Chairs* – Tempe, AZ – Fujifilm X-T5

*Mellow Mushroom Pizza* – Tempe, AZ – Fujifilm X-T5

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black: Amazon B&H Moment
Fujifilm X-T5 in silver: Amazon B&H Moment

Find this Film Simulation Recipe and nearly 300 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

8 Fujifilm Film Simulation Recipes for Those Hot Summer Nights

Posted on July 22, 2023 by Ritchie Roesch

*Tattoo & Turkish Pizza* – Tempe, AZ – Fujifilm X-T5 – Xpro ’62

It’s summer and it’s hot. I live in Arizona, so when I say it’s hot, I mean that it feels like someone opened an oven door! Nobody wants to be outside during the day right now, so (like vampires) everyone comes out at night. Not that it’s all that much cooler at dusk—it’s still triple digits—but at least it’s more bearable. While it’s easy to look at the negative side of things, the positive aspect to the excessive heat is that opportunities for night photography are plentiful.

A few days ago I took my Fujifilm X-T5 to downtown Tempe for some after-dark photography. Attached to the camera was a Meike 35mm f/1.7 lens, and I had a 5% CineBloom diffusion filter screwed onto it. I like the Meike lens for its vintage-like character. I chose the 5% CineBloom because its effect is subtle. While the 10% or 20% might have been more appropriate for a couple of the Film Simulation Recipes, overall I appreciate what the 5% CineBloom does to the photographs, which is not much yet oftentimes just enough.

I programmed into my Fujifilm X-T5 eight different Film Simulation Recipes, and shot with all of them. How was I able to program eight? Well, obviously, there’s C1-C7. On the X-T5 (as well as my X-E4 and a few other newer models), you can program an additional Recipe into the IQ menu. As you scroll through C1-C7, when you’re in-between C7 and C1, the camera will display the shooting mode (either P, A, S, or M, depending on the configuration of your dials), and it will select the settings programmed into the IQ menu, giving you a bonus eighth custom preset.

I didn’t walk all that far with my camera—going down a few blocks on one side of the road, and then back up on the other side. It was dark, but still blazing hot. I did manage to capture a whole bunch of pictures, making sure that I had at least six decent exposures with each Recipe. Afterwards I cooled off with an ice cream shake at In-N-Out, a nice treat to beat the heat.

If you are searching for some Film Simulation Recipes to try out on a hot summer night, take a look at the eight below. They’re certainly not the only ones that are good for after-dark photography, but they are all excellent options, and have their own unique aesthetics. These eight Recipes are the ones that I used, and I invite you to try them, too, the next time you go out for some night photography.

Fujicolor Super HG v2

Fujicolor Super HG v2 is a highly versatile Film Simulation Recipe that—because it uses the Auto White Priority white balance—you can use anytime of the day or night. This is a Recipe that makes a lot of sense to always have programmed into your camera, since, no matter the light scenario, it’s going to give you good results. There’s an X-Trans V version of Fujicolor Super HG v2 (for those with an X-T5, X-H2, X-H2s, or X-S20), and an X-Trans IV version of this Recipe (for those with an X-T4, X-S10, X-E4, or X-T30 II).

Ektachrome 320T

While the previous Recipe used Auto White Priority, Ektachrome 320T uses Auto Ambiance Priority, but don’t let that fool you: this Recipe is intended for use at night or indoors under artificial light, where it works very well. Ektachrome 320T is compatible with some X-Trans IV models that have the Eterna Bleach Bypass film simulation (X-T4, X-S10, X-E4 & X-T30 II); to use it on X-Trans V, simply set Color Chrome FX Blue to Weak instead of Strong, since X-Trans V renders blue more deeply on some film simulations.

Expired ECN-2 100T

Expired ECN-2 100T is currently a Fuji X Weekly App Patron Early-Access Recipe. If you are a subscriber on the App, you have access to this Film Simulation Recipe; otherwise, you’ll have to wait a little while for it to become available to everyone. This particular Recipe produces a green or yellow cast (depending on the light) when used at night, and a teal-ish cast when used in daylight. Like the previous Recipe, this one is compatible with the X-T4, X-S10, X-E4, and X-T30 II cameras; to use it on X-Trans V models, set Color Chrome FX Blue to Weak instead of Strong.

Fujicolor NPS 160 Pulled

Fujicolor NPS 160 Pulled isn’t intended specifically as a Film Simulation Recipe for nighttime photography, but because it is so versatile it works really well for this. It has a low-contrast, low-saturation rendering with an earthy cast. It’s really good for toning down a scene when you’d prefer a softer picture. Fujicolor NPS 160 Pulled is compatible with most X-Trans IV cameras (X-Pro3, X100V, X-T4, X-S10, X-E4 & X-T30 II, but not the X-T3 or X-T30); to use it on X-Trans V, set Color Chrome FX Blue to Weak instead of Strong.

Xpro ’62

When I first learned that Xpro ’62 was great for after-dark photography, I was actually a little surprised, because this is intended as a daylight Recipe, and on paper it doesn’t seem versatile enough to be a good nighttime option. But it’s absolutely wonderful for night images! If you’ve never tried Xpro ’62 for post-sunset pictures, be sure to do so. It’s compatible with most X-Trans IV cameras (X-Pro3, X100V, X-T4, X-S10, X-E4 & X-T30 II, but not the X-T3 or X-T30); to use it on X-Trans V, set Color Chrome FX Blue to Weak instead of Strong.

CineStill 800T

The CineStill 800T Film Simulation Recipe is specifically intended for night photography, so it should be no surprise that it does well for after-dark pictures. If you want to even more closely mimic the film, try it with a 10% or 20% CineBloom diffusion filter. Like the previous two Recipes, CineStill 800T is compatible with most X-Trans IV cameras (X-Pro3, X100V, X-T4, X-S10, X-E4 & X-T30 II, but not the X-T3 or X-T30); to use it on X-Trans V, set Color Chrome FX Blue to Weak instead of Strong. There is a version for X-Trans III cameras plus the X-T3 and X-T30, and a version for X-Trans II models.

Pushed CineStill 800T

The Pushed CineStill 800T Recipe is actually modeled after some pictures of the film that were captured in daylight on an overcast day. This Recipe wasn’t necessarily purposefully intended for night photography, but it shouldn’t be surprising that it does well for it. It also shouldn’t be too surprising that it renders noticeably different than the CineStill 800T Recipe above. Pushed CineStill 800T is compatible with X-Trans IV cameras that have Eterna Bleach Bypass (X-T4, X-S10, X-E4 & X-T30 II; however, there is a version for the X-Pro3 and X100V); to use it on X-Trans V cameras, set Color Chrome FX Blue to Weak instead of Strong.

Serr’s 500T

Last but far from least is Serr’s 500T, which is one of my absolute favorite nighttime Film Simulation Recipes. Due to its strong blue cast, this one is especially great for countering warm artificial light. Serr’s 500T is compatible with most X-Trans IV cameras (X-Pro3, X100V, X-T4, X-S10, X-E4 & X-T30 II); to use it on X-Trans V, set Color Chrome FX Blue to Weak instead of Strong.

Find these Film Simulation Recipes and many more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black:  Amazon  B&H  Moment
Fujifilm X-T5 in silver:  Amazon  B&H  Moment
Meike 35mm f/1.7:  Amazon B&H

Travel Photography Q&A — Don’t Miss It!

Posted on July 21, 2023 by Ritchie Roesch

*Ken Rockwell at the Coast* – Morro Bay, CA – Fujifilm X-E4 – Kodacolor VR Recipe

Next week—on July 27th—Fujifilm X-Photographer Nathalie Boucry and I will be chatting about travel photography in our upcoming SOOC Live broadcast, including showing your pictures and answering your questions. I hope that you can join us!

The Q&A shows, which are the Part 2 of our monthly topics, are always a lot of fun. They’re more relaxed and interactive. Your participation makes them great—your role is vital! If you don’t have next week’s broadcast on your calendar, be sure to mark it now. I’ve included it below so that you can easily locate it.

Two weeks ago was the Part 1 episode, where Nathalie and I introduced the theme of travel photography. We discussed all sorts of considerations and gave many tips. If you haven’t yet seen that show, you’ll want to take some time to watch it. I’ve included the broadcast below, and you can also find it on the SOOC Live YouTube channel.

In that episode we challenged you to shoot with one or more of these four Film Simulation Recipes: 1970’s Summer, Elite Chrome 200, Fujichrome Provia 100F, and Kodacolor VR. Additionally, if you want an even greater challenge, you can try to get good results from one or more of these Recipes in unfavorable light. And if you want to go boss-level, the third challenge is to print and frame one of your pictures that were captured with these Recipes. To summarize: Level 1 is to use the Recipes listed above, Level 2 is to shoot those Recipes in less-than-ideal light, and Level 3 is to print and frame one of the pictures you captured during the first two levels. Got it?

We invite you to share your results with us and the SOOC Live community. Please upload your images (click here) captured with our four recommended Recipes to be potentially featured in the next episode and also included in the Viewers’ Images slideshow. Don’t forget to include the Film Simulation Recipe name in the file name, so that we know which Recipe you used. The deadline for submission is Tuesday the 25th, which means that you still have a little time, but not a lot, so don’t procrastinate. I look forward to seeing your pictures!

Last month’s Viewers Images slideshow was delayed a little due to a few unfortunate and unforeseen circumstances. If you haven’t yet watched it, I’ve included it below. Thank you to everyone who participated!

Why the Fujifilm X-T5 is Not my Favorite Camera (…and the X100V is)

Posted on July 19, 2023 by Ritchie Roesch

Someone asked me for advice: should they sell their Fujifilm X100V (plus the wide and tele conversion lenses) and buy an X-T5 (plus some f/2 Fujinon lenses), or just keep the X100V? They really like the X100V, and it works well for their photography, but they think the X-T5 might be better. I was going to answer this question personally, but I can’t find the email or DM (sorry); instead, I will answer the question publicly, and hope they find it. Maybe it will also be helpful to some of you considering a similar scenario.

Because there is so much demand for and so little supply of the X100V, they’re selling for an inflated price right now. If a camera like the X-T5 is financially out-of-reach, yet you can get a good amount for your X100V, now the X-T5 is a possibility. But is it worth it?

I have a Fujifilm X100V. It was a birthday gift from my wife over three years ago, and it’s been my favorite camera ever since. Even though my X100V is far from new, it is still such a great camera, and I use it all of the time. I feel like it is the perfect tool 90% of the time, 8% of the time it’s not ideal but can be made to work, and 2% of the time it is just the wrong tool for the job. That’s for my photography. You might find it to be perfect 100% of the time for yours, or only 50%, or something else entirely. Each person is different. My opinion is that, while the X100V is my favorite camera, it is best when you have an interchangeable-lens option for those situations when it is not ideal.

I have a Fujifilm X-T5. I purchased it when it was announced so that I could try the new Nostalgic Neg. film simulation. The X-T5 is such a great camera, too—very wonderful! Fujifilm did an excellent job with this one. But I don’t like it nearly as much as the X100V. If I put the two models next to each other, most of the time I’d grab the X100V and not the X-T5. Let me give you five reasons for this.

Before I do—just real quick—I want to make it clear that this article is not about bashing the Fujifilm X-T5 or any other camera. I’m sure for some of you the X-T5 is your all-time favorite model, and you’ve never been happier. It could be that if you purchased it, you’d find the perfect camera for you. Each person will have their own preferences because we’re all different, and we have some excellent options to choose from. I’m simply speaking about my personal experiences and preferences.

First, the Fujifilm X-T5, while still fairly small and lightweight, is bigger and heavier than my X100V. This matters a lot to me, because the X100V rarely gets in the way, while the X-T5 can and sometimes does. After awhile of carrying around, the X-T5 gets tiring a lot quicker than the X100V. Also, I have a travel kit that I really like, and the X100V fits really well in it, while the X-T5 doesn’t.

Second, the Fujifilm X100V has some features that I find especially useful, such as the built-in fill-flash that works incredibly well (thanks to the leaf shutter and Fujifilm’s programming) and a built-in ND filter. The X-T5 has IBIS, which is also a useful feature, so this isn’t completely lopsided in favor of the X100V, but I use the fill-flash and ND filter fairly frequently, while IBIS is only occasionally useful for me—you might find the opposite to be true for you.

Third, the Fujifilm X-T5 is designed like an SLR, and the viewfinder is in the middle; the X100V is designed like a rangefinder, and the viewfinder is on the corner. When I use the X-T5, my nose gets smooshed against the rear LCD, and often leaves a smudge. With the X100V, my nose sits next to the camera completely unsmooshed (did I just make up a new word?), and the rear LCD remains smudgeless (another made-up word?).

Fourth, the X100V has more manageable file sizes than the X-T5. The 26-megapixel images from the X100V are plenty for me. I’ve printed 2′ x 3′ from straight-out-of-camera JPEGs, and they look great. I don’t print larger than that, so I don’t really need the extra resolution. If I needed to crop deeply I could with the X-T5, but since it’s an interchangeable-lens model, I’d simply change the lens as my first option. The X-T5’s 40-megapixel pictures fill up an SD card and my phone’s storage noticeably quicker. Sometimes more resolution means more problems.

Fifth, the Fujifilm X-T5 is subject to dust on the sensor. Technically, it’s possible to get a dirty sensor on the X100V (and that would be a big problem), but it would take a combination of a crazy scenario (I’m thinking haboob) and mishandling (no filter attached). I’ve never had a single dust spot (knock on wood) on my X100V, but it’s a constant battle with my X-T5 (and my other interchangeable-lens models).

So my recommendation is to keep the Fujifilm X100V, and not sell it to fund the purchase of an X-T5. That’s my advice, but it is up to each person to determine what is most appropriate for their unique situation. What’s best for me may not be what’s best for you.

With that said, I do think it makes a lot of sense to have an interchangeable-lens option to go with the X100V. I have a Fujifilm X-E4 that I especially love, and I use it more often than the X-T5. Yes, you heard that correctly: the X100V is my most used camera, the X-E4 is number two, and the X-T5 is in third place right now. They’re all wonderful options, and you should be happy with any of them. In the specific situation I was asked about, I do believe that cost is a significant consideration, and I’d look into a used Fujifilm X-E3 as a companion to the X100V, since the X-E4 might be too expensive or difficult to find.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V — Amazon B&H  Moment
Fujifilm X-E4 — Amazon B&H  Moment
Fujifilm X-T5 —  Amazon  B&H  Moment

Report: Fujifilm X100Z to be Released in Early 2024 — Now Let’s Dream

Posted on July 13, 2023 by Ritchie Roesch

Fujirumors is reporting that the Fujifilm X100V successor, which I’m calling the X100Z, will be announced in early 2024 (and they’re almost always right). Going by previous models, that means Fujifilm will announce the camera in either late-January or early-February, and it will likely ship in late-February or early-March.

That’s good news, especially if you’ve been trying to get an X100V but just can’t. Reinforcements are coming soon enough, and the wait will be over before you know it.

Here are some issues, though. If you’ve been patiently waiting for an X100V, and you’ve been on a backorder list for months and months—are you going to be happy when your X100V ships just a little prior to the announcement of the new model? The X100V is great, so I hope that the timing won’t sour your opinions or experience, but it might. Or this: will those on the waitlist for the X100V be given priority for the X100Z? Let’s say you’ve been waiting six months for your X100V and it hasn’t shipped. Suddenly the X100Z is announced. Will the store offer to bump you to the top of the preorder list for the new model? I know of one store that told me this will be their plan. Is it fair to those who don’t have an X100V on backorder but who preorder the X100Z within minutes of its announcement, but can’t get their camera shipped timely because others jumped the line from the X100V? It could be that you’ll have to cancel your long-awaited order and place a new one for the new camera, getting in a whole different line, possibly not at the top. Is that fair? I don’t have any answers, I’m just posing the questions—it’s something that Fujifilm and camera stores will have to carefully consider and tread lightly with.

I don’t know what Fujifilm will call the next X100-series model, but I’m betting on X100Z. Why? First, it sounds cool. Second, “Z” (Zeta) is the sixth letter in the Greek alphabet, and this will be the sixth iteration of the camera. Third, Fujifilm used Z in some of their film emulsion names, such as Fujicolor Pro 800Z. It makes a lot of sense to me, so that’s why I think it’s what they’ll choose. But I have no idea.

I don’t believe Fujifilm will bring very many changes to the new model. The X100-series doesn’t evolve much. I do believe it will include the 40-megapixel X-Trans V sensor and processor. Some want the 26mp stacked sensor of the X-H2s, and some want the X-Trans IV sensor of the X100V. While anything is possible, I would be pretty darn surprised if it isn’t the 40-megapixel sensor. Due to the fixed-focal-length limitation, having more resolution offers more versatility. Also, Fujifilm could give us the X-Pan 65:24 aspect ratio (Fujifilm: hint, hint)….

Speaking of that, the Digital Teleconverters will benefit from the 40mp sensor, and Fujifilm could even include a third option, something like 80mm or possibly 85mm. I hope, though, that they fix the problem of the faux Grain not scaling. As it is now, the Grain appears huge when using the 70mm Digital Teleconverter; however, it should scale so that it is the same size as when not using the Digital Teleconverter.

Another potential benefit of the 40mp sensor would be digital image stabilization for video. Some sort of hyper-smooth digital cropping that still renders 4K would make the camera more useful for videography. I know that a lot of people want IBIS, but I’d be surprised if Fujifilm put it into this model. Who knows, maybe they will (and it would certainly make the new model an upgrade), but if I were betting money, I’d say that the X100Z doesn’t have IBIS.

I think bringing back the four-way D-Pad on the back would be a nice touch. I believe that Fujifilm was trying to move away from it, but there was a lot of outcry from the community. That’s something Fujifilm could do to differentiate the X100Z from the X100V and make a lot of people happy.

I suspect that whatever part or parts Fujifilm was having difficulty securing in order to manufacture more copies of the X100V, will be replaced by some alternative(s) that will more easily be available. How that affects the camera, I have no idea. Maybe a slightly different rear LCD? I’m sure I’m in the minority here, but I’d actually prefer no rear screen, or maybe just the little box-top rear screen like on the X-Pro3. Maybe a slightly different viewfinder? Whatever it is, I’m sure there will be something different that allows the camera to be more readily produced.

The most obvious thing that Fujifilm could do—and they absolutely should do—with the X100Z is introduce a new film simulation. I don’t know if Fujifilm realizes just how important film sims and Film Simulation Recipes are for camera sales and customer retention. If they do end up naming the camera X100Z, then a Fujicolor Pro 800Z-inspired (maybe called PRO Neg. Z) film sim would make a lot of sense; otherwise, Fujicolor Pro 400H (that with overexposure behaves similarly to the film), Fujichrome Sensia, Fujichrome Fortia, cross-process, infrared, Instax, and Neopan 400CN are a few other ideas. Obviously, Eterna Bleach Bypass and Nostalgia Neg. will also be included in the new camera.

Beyond that, I don’t think there will be a whole lot of differences between the X100V and X100Z. They will be much more alike than dissimilar. I said, though, that we were going to dream, so let’s throw some wild ideas out there, and see if any of them happen to come to pass.

My first wild idea is that Fujifilm uses an APS-H sensor instead of APS-C. I have no idea if the camera’s lens has APS-H coverage—my guess is that it does not—but if by chance it does, I believe that the current 40mp chip cut to APS-H size would be about 60mp (that may not be accurate… let me know if I got my calculation wrong). The 1.3 crop factor would make the lens 30mm full-frame equivalent. On paper the X100Z would be more similar to the Leica Q3, but at a fraction of the cost—it would be the Q3 killer!

Next, an interesting idea someone suggested was that the IR filter, which normally is directly on the sensor, could be moved next to the ND filter, and—like the ND filter—it could be enabled and disabled. In other words, with the push of a button, your X100Z could convert to full-spectrum! The lens has, apparently, an IR hot-spot in the center, but maybe it’s something Fujifilm could correct in-camera (similar to vignetting). It’s a crazy idea, but would be super cool!

I mentioned IBIS already, stating that I don’t think it’s likely to happen, but if Fujifilm can include it on the X100Z with minimal effect on size, weight, heat, and cost, that would be amazing! I hope they can, but I doubt they will. We can dream, though, right?

Of course, I’d love to see a monochrome-only version. If Fujifilm doesn’t do it with an X100-series body, they should do it with an X-Pro model. In other words, Fujifilm should definitely make an Acros-version of one of their cameras, and the X100 is a logical option.

How about three different versions, each with a different focal length? Sigma did something like this with their DP line. There could be 18mm, 23mm, and 33mm options, each identical, except for the focal length.

Fujifilm could also make special edition models, like Dura Silver or brown leather or something like that. It would have to be really well done and not cheesy. Charge a little extra for these variations.

That’s all I have. What crazy ideas can you think of for the upcoming X100Z (or whatever Fujifilm will call it)? Let me know in the comments!

Creative Collective 051: 7 Recipes for July 4th

Posted on July 13, 2023 by Ritchie Roesch

*Firework over Super Moon* – Fujifilm X100V – Kodak Ultramax 400 – 70mm Digital Teleconverter

July 4th is an American holiday, often celebrated with family, fireworks, watermelon, and barbecues. I chose to document the day with my Fujifilm X100V loaded with seven Film Simulation Recipes, each picked for a specific reason. I made a point to try all seven throughout the day, and especially during the fireworks show. Let’s take a look at how that worked out!

Answers to the 10 Most Common Fujifilm How-To Questions

Posted on July 13, 2023 by Ritchie Roesch

Because I’m one of the more knowledgable people in the Fujifilm community when it comes to the ins and outs of camera settings, I’m constantly asked how-to type questions. I’m always happy to help, but I have to say, most of the time the answers are easily found in the owner’s manual. You mean that boring technical book packaged with my camera? Yes, exactly. Thankfully, Fujifilm has made them available online, and most of the manuals are easily navigated and even searchable. Digging into the owner’s manual for your camera has never been easier. Can’t find the answer with a Google search? I bet you can find it in the manual pretty quickly and painlessly. That really should be everyone’s starting point.

Not everyone will look through the manual, or maybe you did and still can’t find the answer. I decided to take this opportunity to answer the 10 most common how-to questions that I receive. Maybe you are searching for the answer and Google brought you here. My hope is that this article will be helpful to some of you as you’re trying to figure things out on your Fujifilm camera.

1. How to program a Film Simulation Recipe

I’m most known for Film Simulation Recipes—I have published pretty darn close to 300, which you can find on this website and the Fuji X Weekly App—so it shouldn’t be surprising that I’m asked about it the most. Programming Film Simulation Recipes into your Fujifilm camera is easy, once you’ve done it once or twice. While the process is similar across the range, not every camera is exactly the same, so you’ll want to review the Image Quality (IQ) Menu section of your manual, and also Edit/Save Custom Settings (not all Fujifilm cameras have this, but most do).

More than two years ago I published an article explaining how to program Film Simulation Recipes into your Fujifilm camera (updated here). That might be a good place to start, but not everyone learns well by reading. You might be just as confused afterwards as you were before. Thankfully, Scott Dawson made a video walking you through the process of programming a Recipe. Between my article, Scott’s video, and your camera’s manual, you shouldn’t have too much trouble with this one.

Sometimes that’s not enough, so here’s the quick answer: if your camera has C1-C7 (or C1-C4) Custom Presets (most models do, but the Bayer models and a couple of the really old cameras don’t), press the Q-button, then press-and-hold the Q-button, and the Edit/Save Custom Settings Menu will appear (except on a couple of the really old models). That’s where you can enter the parameters (or most of the parameters) of a Recipe. Alternatively, and for those cameras without C1-C7, you can enter the parameters by pressing Menu/OK, then adjusting the appropriate settings, which are found in the IQ subset.

You should now be good to go. Once you’ve done it a few times, it will be a piece of cake.

2. How to resolve Clarity greyed out

*The 1981 Kodak Recipe uses minus Clarity*

This is simple: the drive mode must be set to Single frame (S) in order to use Clarity. Your camera will disable Clarity for any continuous shooting (burst) mode, HDR, or bracket. If you find Clarity greyed out, set your camera’s drive mode to Single frame (S).

3. How to fix DR200 or DR400 not available

*The Fujicolor 100 Gold Recipe uses DR400*

This is another simple answer: the Dynamic Range options are ISO dependent. If DR200 and/or DR400 are not available, simply increase the ISO. For X-Trans III and older, a minimum ISO of 400 is required for DR200 and a minimum ISO of 800 is required for DR400. For X-Trans IV, ISO 320 is required for DR200 and ISO 640 is required for DR400. For X-Trans V, ISO 250 is required for DR200 and ISO 500 is required for DR400. Make sure the minimum ISO threshold has been met for the Dynamic Range setting you are attempting to use.

4. How to set Highlight & Shadow with D-Range Priority

*The Vibrant Arizona Recipe uses D-Range Priority*

This one can be a little confusing. In my Recipes, D-Range Priority should always be set to Off unless otherwise stated. Most Recipes do not use D-Range Priority, but a few do. Sometimes D-Range Priority is confused with the Dynamic Range settings (DR100, DR200, DR400), but they are two separate things. When you enable D-Range Priority, it is in lieu of Dynamic Range, Highlight, and Shadow, so those three options will not be available to select. In other words, you can either use Dynamic Range (such as DR200) and the Tone Curve (Highlight and Shadow) or you can use D-Range Priority, but you can’t do both options simultaneously. Also, like Dynamic Range, D-Range Priority is ISO dependent.

5. How to set a White Balance Shift

*The Cross Process Recipe uses a WB Shift of -3 Red & -8 Blue*

This used to be the most asked question, but not so much lately. I wrote an article about it almost three years ago, so if you are stuck, be sure to check it out (click here). The simple answer: find the White Balance submenu in the IQ menu subset, highlight the desired White Balance option, then arrow-to-the-right to open the White Balance Shift menu for that particular WB type. Cameras older than the X-Pro3—X-Trans I, II, III, and the X-T3 & X-T30—cannot save a WB Shift within the C1-C7 Custom Presets, but the X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, and X-Trans V can. If you have a model that cannot save a WB Shift within the Edit/Save Custom Settings Menu, I did publish a solution that you might find helpful (click here). Models that can save the WB Shift offer a much improved experience.

6. How to get less yellow pictures

*The Fujicolor Superia 100 Recipe is Daylight-balanced*

Like film, many Film Simulation Recipes are intended for use in a particular light, mostly sunny daylight. When used in the “wrong” light, you might not get desirable results, and your pictures could come out yellow. My best advice is to use the right Recipe for the lighting situation that you find yourself in, or pick an Auto White Balance Recipe, which are usually more versatile.

7. How to shoot with a manual lens

I like manual lenses, whether it’s classic film gear or inexpensive third-party glass. They often have great character, which is missing in most precision-engineered modern lenses. Fujifilm has a weird quirk where you have to find Shoot Without Lens in the Menu (and it’s not always in an easy-to-spot location), or else the camera won’t let you capture a picture with one of these lenses attached. Once enabled, you can use manual lenses, but if disabled, your camera won’t capture a picture. If you cannot find it, look for Shoot Without Lens in your camera’s owner’s manual, and it will instruct you where to find it.

8. How to set Exposure Compensation

I’m surprised by how often this question comes up, and I think it’s because each Recipe lists a typical exposure compensation, usually with a range, such as +1/3 to +1. First, the suggested exposure compensation is simply meant as a starting point and is not a rule; each exposure should be judged individually, and you might need to use an exposure comp that’s outside of my recommendation. Second, if you are shooting full manual, think about how much you might need to increase or decrease the exposure over what the light meter is telling you in order to achieve the desired results—you aren’t using the exposure comp dial, so you’ll be manually doing it yourself with the aperture/shutter/ISO triangle. Third, you cannot set an exposure comp range or save exposure compensation to the C1-C7 Custom Presets. Fourth, Exposure Compensation, with rare exceptions, is found on a dial on top of the camera: +1 equals one f-stop, and the dots in-between equal 1/3 stops.

9. How to use older Recipes on newer models

*The Kodak Vision3 250D Recipe is intended for the X-T3/X-T30, but used here on an X-E4*

X-Trans III Film Simulation Recipes can indeed be used on X-Trans IV models. For the X-T3 and X-T30, simply set Color Chrome Effect to Off; for the X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II, additionally set Color Chrome FX Blue to Off, Clarity to 0, and choose a Grain size (either Small or Large)—do this also for adapting X-T3/X-T30 Recipes to the newer models. X-Trans IV Recipes can technically be used on X-Trans V, but, because blue renders more deeply on some film simulations, you should make an adjustment to Color Chrome FX Blue: if the X-Trans IV Recipe calls for CCEB set to Strong use Weak on X-Trans V, and if it calls for Weak use Off. This is for Recipes that use Classic Chrome, Classic Negative, Eterna, and Eterna Bleach Bypass; for the other films sims, no adjustment is needed.

10. How to resolve the Clarity pause

*The Kodak Tri-X 400 Recipe uses plus Clarity*

Most of the Film Simulation Recipes made for the newer models use Clarity; however, if Clarity is set to anything other than 0 it will cause a storing pause. I use this pause, which is about the same amount of time as advancing to the next frame on a film camera, to slow myself down, which I think is beneficial. If you are in a hurry, this pause can be annoying, and you might want to avoid it. So what are your options? You could forget Clarity and just accept the results for what they are. Switching to a burst mode, such as Continuous Low (CL), will disable Clarity; if you shoot RAW+JPEG, you could reprocess in-camera (or X RAW Studio) and add Clarity after the fact (this is Fujifilm’s recommendation). If a Recipe calls for minus Clarity, you could use a diffusion filter, such as CineBloom or Black Pro Mist, to produce a similar effect (5% CineBloom and 1/8 BPM are roughly equivalent to -1 & -2 Clarity, 10% CineBloom and 1/4 BPM are roughly equivalent to -3 & -4 Clarity, and 20% CineBloom and 1/2 BPM are roughly equivalent to -5 Clarity); however, there is no substitution for plus Clarity.

Those are the 10 most common how-to type questions I get asked. Hopefully this article will be helpful to a few of you who are searching for answers. Don’t be afraid to ask if you are still stuck with whatever issue you’re facing with your Fujifilm cameras. I don’t work for Fujifilm so I can’t guarantee an answer, but I’ll try to help if I can. I just ask that you attempt to find the answer in your camera’s owner’s manual first, because you probably don’t actually need my help; however, if you do, I’m happy to try.

Fujicolor Superia 100 — Fujifilm X-T5 (X-Trans V) Film Simulation Recipe

Posted on July 11, 2023 by Ritchie Roesch

*Small Windmill* – Avondale, AZ – Fujifilm X-T5 – Fujicolor Superia 100

Fujicolor Superia 100 was a daylight-balanced color negative film produced by Fujifilm between 1998 and 2009. It replaced Fujicolor Super G Plus 100, which, honestly, didn’t look all that much different. Superia 100 had improved grain, sharpness, and more accurate color under florescent light; under normal conditions, and without a very close inspection, the two films looked nearly identical. Superia 100 was a “consumer” film that was widely found in drug and convenient stores. It was regularly used for family snapshots, but was also popular among photojournalists, as well as portrait and wedding photographers. Superia 100 was marketed as a “general use” low-ISO color film. Like the film, this Fujicolor Superia 100 Film Simulation Recipe could serve as a general-use option.

This isn’t a new Recipe, but an adaption of the X-Trans IV version of Fujicolor Superia 100 for use on X-Trans V cameras. Because X-Trans V renders blue more deeply on Classic Negative (and some other film sims), a slight tweak is needed for my X-T5; specifically, Color Chrome FX Blue should be set to Off instead of Weak. That’s the only difference between the X-Trans IV and V versions of Fujicolor Superia 100.

*Purple Patina* – Buckeye, AZ – Fujifilm X-T5 – Fujicolor Superia 100

This Film Simulation Recipe has fairly low contrast—but not too low—and produces very nice colors. It has a nostalgic quality to it, since the film that it’s based on was widely used for family snapshots in the 1990’s and 2000’s. You can use it for portraits or street photography or landscapes—really, it’s good for most situations. Like the film, in indoor artificial light it will render especially warm, which you might or might not appreciate. This Recipe is compatible with X-Trans V cameras, which (as of this writing) are the Fujifilm X-T5, X-H2, X-H2s, and X-S20. For newer GFX models, you can use either version, but I’m sure it will look slightly different than an the X series.

Film Simulation: Classic Negative
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome FX Blue: Off
White Balance: Daylight, 0 Red & -1 Blue
Dynamic Range: DR-Auto
Highlight: -1
Shadow: -2
Color: +1
Sharpness: -2
High ISO NR: -4
Clarity: -2
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +2/3 (typically)

Example photographs, all camera-made JPEGs using this Fujicolor Superia 100 Film Simulation Recipe on my Fujifilm X-T5:

*Red Bike* – Buckeye, AZ – Fujifilm X-T5

*Taillight* – Avondale, AZ – Fujifilm X-T5

*Jon with a Camera* – Buckeye, AZ – Fujifilm X-T5

*Water & Light* – Buckeye, AZ – Fujifilm X-T5

*Spiderweb Leaves* – Buckeye, AZ – Fujifilm X-T5

*Greens of Summer* – Buckeye, AZ – Fujifilm X-T5

*Birdcage Light* – Buckeye, AZ – Fujifilm X-T5

*Americana Girl* – Buckeye, AZ – Fujifilm X-T5

*Backlit Girl in the Garden* – Buckeye, AZ – Fujifilm X-T5

*Bougainvillea Blooms of Summer* – Buckeye, AZ – Fujifilm X-T5

*Blooms Above Blocks* – Buckeye, AZ – Fujifilm X-T5

*Tiny Purple Backyard Blossoms* – Buckeye, AZ – Fujifilm X-T5

*Flowerpot* – Buckeye, AZ – Fujifilm X-T5

*Love Lost* – Buckeye, AZ – Fujifilm X-T5

*Concentration* – Avondale, AZ – Fujifilm X-T5

*Hanging Lamps* – Phoenix, AZ – Fujifilm X-T5

*Yellow Coffee* – Phoenix, AZ – Fujifilm X-T5

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black: Amazon B&H Moment
Fujifilm X-T5 in silver: Amazon B&H Moment

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The Future of Photography is Unedited

Posted on July 7, 2023 by Ritchie Roesch

*Bench with a View* – Prefumo Canyon, CA – Fujifilm X-E4 – Pacific Blues Recipe – *unedited*

Photography is moving in a clear direction, and it is unedited. Let me explain.

There’s a new photography trend on the iPhone. Instead of using the front-facing camera to take selfies, people are taking screen shots of the preview from the selfie camera. Why? What’s the difference? The pipeline for the image preview and the actual photographs are different on the iPhone. Most notably, Apple applies an HDR processing to the exposure (but not the preview), which creates a less-contrasty picture. If you are going to apply a filter to the photo and edit it, having a flatter starting point makes sense; however, if you are not editing, one might prefer the more-contrasty image preview. Aside from that, it can be frustrating that the preview doesn’t match the photograph.

My RitchieCam iPhone camera app uses the same pipeline for both the image processing and the preview, so it doesn’t have this issue. The preview you see will be the picture you get. No need to screenshot, which produces a much-lower resolution image. Those using my camera app (instead of the native iPhone app) won’t need to go through the hassle of the screen shot (plus cropping out the non-image part); instead, they’ll have better quality pictures with an analog-inspired aesthetic to post to social media.

Photo by Amanda Roesch – iPhone 13 Pro – RitchieCam App – Standard Film filter – *unedited*

Of course, we’re not talking about photographers here, but snap-shooters, as I doubt that anyone who would self-identify as a photographer is taking screenshots instead of using the camera. It shouldn’t be surprising that they’re uninterested in picture manipulation, and just want good results without fuss. Maybe they don’t know how to edit pictures, and the idea of doing so is very intimidating, so they have no interest in learning. It could be that they don’t want to spend their time with picture editing, and just want to share (either through text or social media) their snaps quickly—the easier the better, but the pictures still need to look decent. Others don’t edit because doing so seems less authentic; Photoshop is a bad word, and picture-manipulation equals people-manipulation. Let’s not forget that the vast majority of photos captured across the world are by amateurs, so their opinions, preferences, and trends do matter.

For the advanced-hobbyist or professional, surely photo manipulation is a requirement, right? There’s a growing movement towards reduced (or even eliminated) photo editing. First, the less time spent sitting at a computer equals more production and/or more time with friends and family. For a lot of people, for every hour out with a camera photographing means two hours in Lightroom or Capture One fiddling with the RAW files; if those two hours can be reduced by 50% or more (especially more), that’s a huge win! Second, shooting camera-made JPEGs affords the advantage of knowing exactly what you’re going to get before even pressing the shutter. Don’t like what you see? Simply make a few quick adjustments until you do, then take the picture. Not having to pre-visualize in your mind the finished photo, but seeing it right there in the viewfinder in real time, is a game-changer for many. Third, getting great (often analog-like) results straight-out-of-camera can be a much more fun photographic process, especially if you don’t enjoy sitting for hours at a computer post-processing pictures.

I used to shoot RAW and edit, but thanks to Fujifilm cameras and Film Simulation Recipes, I now use unedited (or sometimes lightly-edited) camera-made JPEGs. I will crop or straighten when needed, which is the majority of my post-processing; occasionally I will adjust the brightness a notch, but very rarely do I manipulate any further than that. Most of my pictures are unedited, even to a strict definition. This has changed my life, no hyperbole! My post workflow takes minutes instead of hours, which has made me a much more productive photographer while simultaneously improving home-life, because I can now spend more time with my wife and kids. That’s amazing!

*Pacific Poppies* – Montaña de Oro SP, CA – Fujifilm X-E4 – Pacific Blues – *unedited*

For example, on a recent trip to the California coast, during the downtimes—such as while at lunch, as a passenger in a car, or at night before bed—I transferred the JPEGs from my cameras to my phone, cropped if needed, and uploaded to cloud storage. A few minutes here and there meant that, by the time I got home, my workflow was essentially already complete. For most photographers, once back home the work would just be getting started, with many hours sitting at a computer.

But, but, but… surely the unedited camera-made JPEGs are not good enough for serious photography, right? You couldn’t do true professional work like this, could you? You can’t print very large and still look stunning, can you? Actually, yes—you can! I know because several successful professional photographers have told me that this is how they now do their paid work. You’d be surprised by just how many are doing some or even all of their pro photo work completely unedited or just lightly edited.

It’s not just photographers who benefit from a simplified workflow, but clients. Because of social media, people often desire to have a quick turnaround on their professional photographs. The newlywed couple doesn’t want to wait two weeks for the wedding pictures to be done, and in fact their parents wished for them that very day! If you can deliver the images quickly, you have a clear advantage over your competition.

*Dave Wyman using RitchieCam* – Montaña de Oro SP, CA – Fujifilm X100V – Superia Premium 400 Recipe – *unedited*

In fact, Fujifilm X-Photographer Nathalie Boucry told me about two recent corporate events where the client wanted the photos as the event was happening! Periodically, every so many minutes throughout the day, she would download the straight-out-of-camera images from her camera to her phone, then upload them to a cloud location that the client had access to. As the event was happening, they were able to share the pictures to their social media accounts. Delivering real-time results to the client is going to be the future of event photography. Nathalie was able to do this thanks to the Film Simulation Recipes that she had programmed into her Fujifilm cameras.

Whether it is professional, hobby, or snap-shooting, photography is slowly and stubbornly moving towards less editing. It is easier and quicker and more fun, the disadvantages of it are disappearing, and the stigmatization is dissipating. More and more, people want great results without fuss. Editing is no longer a requirement, especially if you have gear that will deliver solid out-of-camera pictures, such as Fujifilm cameras or the RitchieCam app.

The next battle will be AI. Technology allows one to simulate a photograph with a string of words, or add to an image what wasn’t there—all with a similar ease to shooting camera-made JPEGs. It will come down to authenticity. I believe that as tech pushes us towards an augmented or even fully artificial reality, society will push back with an equal and opposite force towards the genuine. People will generally prefer authenticity over artificial, but it will be a divide. Camera makers should carefully consider how to move forward through all of this, and how they can improve their straight-out-of-camera experience. Fujifilm has a clear advantage, which materialized in the recent explosion in demand for the X100V. A simplified workflow with less editing or even no editing is the future of photography, and the future is now.

FXW Zine — Issue 20 — July 2023

Posted on July 1, 2023 by Ritchie Roesch

The July issue of FXW Zine is out now! Creative Collective subscribers can download it today. Not a Creative Collective subscriber? Join to gain access to this issue plus all pervious issues of FXW Zine and the many bonus articles.

In Issue 20 I describe how I used my Fujifilm X100V to replicate the aesthetic of small Kodak negatives. It includes 26 pictures (including the cover) spread across 20 pages.

Note: This was a Creative Collective article, but it is now available to everyone.

Click the link below to open the .pdf. Once open, to save the file to your computer depends on the browser you are using—look for the save icon, or you might have to select “File” at the top (each browser is different).

FXW Zine — Issue 20 — July 2023Download

Let’s talk about the upcoming Fujifilm X100Z

Posted on June 30, 2023 by Ritchie Roesch

The Fujifilm X100V was an overnight sensation two-and-a-half years after it was released. Yes, it sold well for Fujifilm during those 30 months prior to the explosion in demand, but, beginning last fall, the X100V was suddenly the one camera model that everyone wanted, yet few could get.

Fujifilm couldn’t make enough copies of the camera to keep up with the newfound demand. The X100V was out-of-stock everywhere. The backorder list quickly grew long. A large camera store told me months ago that if there were no new orders, and at the current rate that Fujifilm was manufacturing the X100V, it would take them six months just to fulfill all of those backorders; however, the backorder list was growing faster than Fujifilm was delivering new cameras.

Some of those who did have an X100V—even a used one—were selling them at significantly inflated prices. I saw one listed at $1,000 above MSRP in one instance. And people were actually buying them! The price for older versions, such as the X100F, but going back all the way to the 12-year-old original X100, also increased and became more difficult to find. Even other Fujifilm series, such as the X-E line (and even Ricoh GR), saw a bump in demand as people looked for alternatives to the X100V.

*Yellow Kayaks, White Trucks* – Pismo Beach, CA – Fujifilm X100V – Superia Premium 400

It’s been about nine months since the craze began and it hasn’t slowed. The X100V has been an in-demand model during that time, but Fujifilm just can’t keep up with it, due to things like parts shortages and balancing manufacturing demands with the also-hot-selling X-T5. Ideally Fujifilm would have been able to truly capitalize on their fortuitous situation, but they really haven’t. Perhaps the only thing that Fujifilm has been able to do is continue to limp the manufacturing of this model a little longer than they originally anticipated, delaying the discontinuation date by as much as a year.

When you look at the history of the X100-series, a release pattern emerges. The X100S came out about two years after the original X100, the X100T came out about two years after the X100S, and the X100F was released about two years after the X100T; however, the X100V was released three years after the X100F, and we’re already beyond the three-year-mark since the X100V came out. I believe that Fujifilm would have liked to have announced the next X100-series camera, which I’ll call the X100Z, back in February, but that obviously didn’t happen. I anticipate that it will be February 2024.

Why didn’t it happen in 2023? The X100V is selling faster than they can be made. What’s the hurry in releasing a successor? I do believe the issues that plagued not only Fujifilm but also most of the tech industry are still problematic to an extent, and this gives Fujifilm more time to get their parts supply and manufacturing operations back on track. I bet Fujifilm is hoping to make just enough copies of the X100V to give a glimmer of hope that one can be obtained with enough patience—and that the buzz continues for a bit longer—but not so many that the demand is deflated when the X100Z (or whatever Fujifilm will call it) is announced in eight months or so. Honestly, Fujifilm should release one or two limited-run special-edition X100V versions between now and then.

*Flare over a Log*– Prefumo Canyon, CA – Fujifilm X100V – Fujicolor 100 Gold

The X100-series doesn’t change much with a new release. The improvements are just enough to make you desire the new model, but are never groundbreaking. There’s not going to be a redesign. If it ain’t broke, don’t fix it. What can we expect in an X100Z? What do I wish for?

I do believe the biggest “upgrade” will be the 40-megapixel X-Trans V sensor and processor. While I actually prefer the 26-megapixel sensor in general (as 40mp is overkill for most people), as I’ve thought about it, this sensor makes a lot of sense in an X100 because of the Digital Teleconverter, something I used far more frequently on my recent trip to California’s Central Coast than I had at any point in the two years prior. The X100V has 35mm full-frame-equivalent lens, and the Digital Teleconverter, which is a digital zoom with some smart upscaling, produces a 50mm-equivalent or 70mm-equivalent picture, adding versatility to the fixed-lens camera. There is a noticeable loss in quality when set to 70mm, but it’s still surprisingly good; however, the 40mp sensor would make this feature better and more practical for routine use. In fact, Fujifilm could even add 80mm if they wanted. The one thing I’d like Fujifilm to fix with regards to the Digital Teleconverter is scale the faux Grain, because Strong/Large Grain looks massive when using the 70mm option, but it should appear to be the same size as if the Digital Teleconverter wasn’t used.

The new sensor and processor will bring several improvements to the spec sheet for both stills and video. Autofocus will see a boost. In an age of diminishing returns, I don’t think any of that makes a big difference, but the marketing department will still use it to promote the camera and reviewers will still use it to get clicks and likes.

*Playing with Waves* – Cambria, CA – Fujifilm X100V – Kodak Tri-X 400

Will the X100Z have IBIS? Fujifilm has made some significant strides with their In-Body-Image-Stabilization, but I’d be mildly surprised if the new model has it. The argument is that the Ricoh GR III has IBIS, and it’s a much older and smaller camera, so why can’t the X100-series? First, IBIS isn’t really needed in the GR III and it’s pretty mediocre anyway, so it’s often overstated as a feature in that model. I do think it makes more sense in the X100-series than in the Ricoh, but if it makes the body larger or more expensive, Fujifilm will have to carefully consider the potential consequences of that. I think, with the higher-resolution sensor, a digital stabilizer for video would be sufficient.

What I would love to see in the Fujifilm X100Z are more film simulations and JPEG options. Of course that’s what I’d love to see, since I make Film Simulation Recipes. What I don’t think Fujifilm or the photography community in-general realizes is that the ability to get analog-like results straight-out-of-camera is what’s largely driving the interest in the X100V. While many long-time Fujifilm photographers purchased the X100V, for a lot of people the camera is (or would be if they could find one in stock) their first Fujifilm—whether they mainly shoot Canon, Sony, Nikon, etc., or it’s their first “real” camera—and it makes a lot of sense because it doesn’t require investing in a whole system. They can get their feet wet with something fun, and maybe later they’ll jump into the deep end. In the meantime, they’ve got a cool camera that doesn’t require sitting in front of a computer to get great results. Not only does this drive camera sales, but it is also a big reason why many end up sticking around and not moving onto something else.

*Spooner Cove* – Montaña de Oro SP, CA – Fujifilm X100V – Fujicolor 100 Gold

So what would I like Fujifilm to add to the X100Z? Obviously Eterna Bleach Bypass and Nostalgic Neg. will be included, but I think Fujifilm should strongly consider introducing a new film sim with this camera. Some ideas are Fujicolor Pro 400H (that with overexposure behaves similarly to the film), Fujicolor Pro 800Z (would make a lot of sense if they name the camera X100Z), Fujichrome Sensia, Fujichrome Fortia, cross-process, infrared, Instax, Neopan 400CN, etc.—there are still a ton that Fujifilm could and should do. Some JPEG options that I’d like to see are mid-tone adjustments (additional to Highlight and Shadow), black-point (a.k.a. fade, to lift blacks), split-toning (for both B&W and color pictures), more Grain options (Weak, Medium, Strong; Small, Medium, Large, Extra-Large; plus maybe various patters?), and maybe even a tint slider for the major colors to tweak their rendering? I think Fujifilm has to be careful balancing new features with simplicity, so that the many options don’t become overwhelming—in other words, pick a couple of things to add and not everything, as much as I’d love to have everything.

The X100Z will be a very successful camera for Fujifilm, and for a lot of people standing in the long line for an X100V, this new model can’t get here fast enough. There won’t likely be a huge difference between the two versions—just the new sensor and some new features, but it will nonetheless be a nice refresh. While it might seem to be a long ways off, Fujifilm will announce this camera in the not-too-distant future, and it will be here before you know it. In the meantime, I’ve included below a video published today by Leigh & Raymond Photography that discusses this very topic.

Travel: Central Coast of California “En Plein Air” — w/Ken Rockwell & Dave Wyman — Day 5, Part 1

Posted on June 27, 2023 by Ritchie Roesch

*Abandoned Classics* – Cambria, CA – Fujifilm X100V – Fujicolor 100 Gold

Day 1 — Day 2 — Day 3 — Day 4, Part 1 — Day 4, Part 2

Day 5, Part 1 — June 9, 2023 — Morro Bay, Cayucos, Harmony & Cambria

I’ve been asked by several of you, “What’s Ken Rockwell like?”

He’s been quite popular for a very long time, as Ken Rockwell’s website is one of the longest running in all of photography. He’s a controversial character, and people seem to either love or hate him. On this day, because we were assigned to the same car, I had the opportunity to spend a significant amount of time with him, and we talked about a lot of things. To a limited extent, I got to know the real Ken Rockwell.

Ken was born and raised in New York City. Like a stereotypical New Yorker, he has an opinion that he’s not afraid to share. He tells it like it is; don’t expect anything to be sugarcoated. He’s honest. He’s very knowledgeable—when he’s interested in something, he dives deeply into it and becomes an expert. He asks a lot of questions, and you can tell he’s a logical person. Ken’s also very funny, with a dry humor that often utilizes sarcasm.

Those who hate Ken Rockwell (yes, hate is a strong word, but it’s often used in this context) seem to either be put off by his strong opinions, dislike something controversial he said, don’t believe he’s a good photographer, or are jealous of his success. To the first, I’ll say this: Ken is upfront about where he stands. Sometimes two people can look at the same thing and come to opposite conclusions; it’s always ok to agree to disagree. To the second, I’ll say this: without nonverbal cues, deciphering when someone on a website is stating opinion vs. making a sarcastic joke can be difficult, so if something sounds offensive, perhaps it wasn’t said in seriousness, and the benefit of the doubt should be given. I would caution against running with assumptions. If you want to know for sure, just ask! Ken is a nice guy who I’m sure would answer your questions. To the third, I’ll say this: every artist has strengths and weaknesses. I actually had a conversation with Dave Wyman about this. Ken’s photographic strengths are capturing striking colors, making the ordinary appear interesting, and in-studio product pictures. To the fourth, I’ll say this: haters are going to hate, I suppose. Just because someone else is successful and you are not doesn’t mean that you’ll never be, or that they don’t deserve to be.

*Ice Flower & Chain Link* – Morro Bay, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

I enjoyed interacting with Ken on this trip, and learned several things from him about the photography industry. The conversations were very insightful, and Ken was kind to share his knowledge and experiences with me. Anyone who thinks he is a bad person has not met him in-person.

With all of that out of the way, let’s get to the first part of Day 5 of the Central Coast of California tour!

We met up once again at a hotel in San Luis Obispo. Because it was forecasted to be overcast, we began a little later than the day before. We loaded up into a few cars, and caravanned up the Pacific Coast Highway. The first stop was at a beach on the north end of Morro Bay, followed by Cayucos, which is a cool little coastal community. Then we visited Harmony, a tiny tourist town that would be easy to overlook, but is actually quite interesting, photogenic, and tasty (if, like me, you enjoy ice cream). Afterwards, we turned down an unassuming road near Cambria and drove way back into the hills, where we found some abandoned antique cars.

What’s crazy about the cars is that after winding down this barely used backroad for miles, we parked and walked up a side road (if you can even call it a road), then up a barely visible steep trail to the top of a hill. Once your eyes crest the top, you see the cars; otherwise, they’re hidden. I asked Dave, “How did you even find this place?” He answered, “As I was exploring the road, I saw a glint of light. It was just for a moment. So I came up here to find out what it was.” The cars are on private property, but Dave befriended the owner, a legit fifth generation rancher who’s great-great-grandfather settled the land before California was even a state.

*Old Window Blinds* – San Luis Obispo, CA – Fujifilm X100V – Kodak Tri-X 400

The camera gear that I used on the first part of Day 5 (you can read the entirety of the gear that I brought with me in my Ultimate Travel Compact Camera Kit article) was a Fujifilm X100V with a 5% CineBloom filter, a Fujifilm X-E4 with a Fujinon 90mm f/2 lens, and the RitchieCam App on my iPhone 11. Mostly, I chose the X100V.

For this part of Day 5, the Film Simulation Recipes that I used on my Fujifilm cameras (which can be found in the Fuji X Weekly App) were Kodak Tri-X 400, Fujicolor 100 Gold, Superia Premium 400, Fujicolor Superia 1600, Pacific Blues, Urban Dreams, Expired Velvia, and 1981 Kodak. For the iPhone, I used my Standard Film filter on RitchieCam.

The photographs below are in order of when they were captured. The picture at the top of this article, Abandoned Classics, fits in-between Classic Oak and Dodge, Didn’t Dodge. The second image, Ice Flower & Chain Link, fits in-between Ken & Dave and Classic Rear Fender. The third image, Old Window Blinds, was the first photograph of the day.

*Morro Rock Behind Sand Dune* – Morro Bay, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Ken & Dave* – Morro Bay, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Classic Rear Fender* – Cayucos, CA – Fujifilm X100V – 1981 Kodak

*In the Same Boat* – Cayucos, CA – Fujifilm X100V – Expired Velvia

*Fishing Pole* – Cayucos, CA – Fujifilm X100V – Kodak Tri-X 400

*Rusted Tempest* – Cayucos, CA – Fujifilm X100V – Kodak Tri-X 400

*Ken Rockwell & ’61 Pontiac Tempest* – Cayucos, CA – Fujifilm X100V – 1981 Kodak

*Tempest* – Cayucos, CA – Fujifilm X100V – Fujicolor 100 Gold

*Go Skate* – Cayucos, CA – Fujifilm X100V – Kodak Tri-X 400

*Dog & Skateboard* – Cayucos, CA – Fujifilm X100V – Kodak Tri-X 400

*Old Van* – Cayucos, CA – Fujifilm X100V – 1981 Kodak

*Cornejo Guitars* – Cayucos, CA – Fujifilm X100V – Fujicolor 100 Gold

*Rural Gate* – Harmony, CA – Fujifilm X100V – Kodak Tri-X 400

*Town of Harmony* – Harmony, CA – Fujifilm X100V – Kodak Tri-X 400

*Ice Cream & Wine Tasting* – Harmony, CA – Fujifilm X100V – Fujicolor 100 Gold

*Dodge Truck* – Harmony, CA – Fujifilm X100V – Fujicolor 100 Gold

*Classic Gauges* – Harmony, CA – Fujifilm X100V – Fujicolor 100 Gold

*Rolleiflex Dave* – Harmony, CA – Fujifilm X100V – Kodak Tri-X 400

*Nearly Bloomed* – Harmony, CA – Fujifilm X100V – Superia Premium 400

*Cookies & Cream* – Harmony, CA – iPhone 11 – RitchieCam App – Standard Film

*Bougainvillea Wall* – Harmony, CA – Fujifilm X100V – Fujicolor 100 Gold

*Glass Blowing* – Harmony, CA – Fujifilm X100V – Fujicolor Superia 1600

*Glass Spinning* – Harmony, CA – Fujifilm X100V – Fujicolor Superia 1600

*You Never Know* – Harmony, CA – Fujifilm X100V – Fujicolor Superia 1600

*Clean Hands* – Harmony, CA – Fujifilm X100V – Fujicolor Superia 1600

*Hot Cylinder* – Harmony, CA – Fujifilm X100V – Fujicolor Superia 1600

*Glass Works* – Harmony, CA – Fujifilm X100V – Fujicolor Superia 1600

*Glass Shaping* – Harmony, CA – Fujifilm X100V – Fujicolor Superia 1600

*Tree Fallen on Abandoned Car* – Cambria, CA – Fujifilm X100V – 1981 Kodak

*Classic Oak* – Cambria, CA – Fujifilm X100V – Kodak Tri-X 400

*Dodge, Didn’t Dodge* – Cambria, CA – Fujifilm X100V – Expired Velvia

*Smashed Ford* – Cambria, CA – Fujifilm X100V – Urban Dreams

*Rusty Door* – Cambria, CA – Fujifilm X100V – Urban Dreams

*Abandoned Ford* – Cambria, CA – Fujifilm X100V – Urban Dreams

*Old Ford* – Cambria, CA – Fujifilm X100V – 1981 Kodak

*Shapes of Abandoned Ford* – Cambria, CA – Fujifilm X100V – Kodak Tri-X 400

*Classic Grill* – Cambria, CA – Fujifilm X100V – 1981 Kodak

*Cattle Gate* – Cambria, CA – Fujifilm X100V – Kodak Tri-X 400

*Grass Hill* – Cambria, CA – Fujifilm X100V – Kodak Tri-X 400

*12 Stars* – Cambria, CA – Fujifilm X100V – Fujicolor 100 Gold

*Rural Rancher* – Cambria, CA – Fujifilm X100V – 1981 Kodak

*Rancher* – Cambria, CA – Fujifilm X100V – Kodak Tri-X 400

*Storytelling* – Cambria, CA – Fujifilm X100V – Kodak Tri-X 400

Day 5, Part 2 — Day 6

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V — Amazon B&H  Moment
Fujifilm X-E4 — Amazon B&H  Moment
Fujinon 90mm f/2 — Amazon   B&H   Moment

California’s Central Coast with ChatGPT Recipes

Posted on June 26, 2023 by Ritchie Roesch

*Protect our Wildlife* – San Simeon, CA – Fujifilm X100V – Urban Dreams

I shot with four AI Film Simulation Recipes made by ChatGPT while at California’s central coast a few weeks ago. Two of these Recipes—Urban Dreams and Kodak Ektachrome E100Vs v1—are official Fuji X Weekly Recipes and can be found on this website and the Fuji X Weekly App. The other two—Soft Blue Classic and Vivid Summer Glow—are not official Recipes, but you can find them here if you want to try them yourself.

My personal favorite of these four is Urban Dreams, which has a Kodachrome 200 vibe. Especially during overcast conditions and blue-hour, this is a Recipe that I really enjoy using—I shot a lot with it on my coastal trip. Kodak Ektachrome E100VS v1 is my second favorite, which is good for sunny days when you want colors to pop. My third favorite is Vivid Summer Glow, which has some similarities to the Kodachrome II Recipe, but I like Kodachrome II better. Last and least, Soft Blue Classic does alright when the sun is high and the light is warm, but overall I didn’t like it very much.

The next SOOC Live broadcast will be this coming Thursday, June 29th, at 10:00 AM Pacific Time, 1:00 PM Eastern. We’ll finish our discussion of these four AI-made Film Simulation Recipes, and much more. I hope that you can join us, because it’s an interactive program, and your participation makes it better!

During the last SOOC Live show, we challenged you to shoot with these four ChatGPT Film Simulation Recipes. I hope that you’ve had fun trying them! As a reminder, you have until tomorrow (June 27th) to upload your pictures captured with these Recipes (click here) for the next show, so you’ll want to do so quickly if you haven’t already. Be sure to include the name of the Recipe used in the file name, so that we can keep track of which is which.

I hope to see you on Thursday!

*Pacific Cove* – Montaña de Oro SP, CA – Fujifilm X100V – Kodak Ektachrome E100VS v1

*Lower Sea Cliff* – Pismo Beach, CA – Fujifilm X100V – “Soft Blue Classic”

*Wave Crashing on Rock* – San Simeon, CA – Fujifilm X100V – “Vivid Summer Glow”

*House on the Seaside Cliffs* – Pismo Beach, CA – Fujifilm X100V – Urban Dreams

Expired Velvia — Fujifilm X-Trans IV (X-Pro3, X100V, X-T4, X-S10, X-E4 & X-T30 II) Film Simulation Recipe

Posted on June 25, 2023 by Ritchie Roesch

*Red Blossom* – Farmington, UT – Fujifilm X-E4 – Expired Velvia Recipe

Film has an expiration date. Typically two years after it was manufactured, unused film starts to degrade, and the results will be different. Freezing film prolongs the degenerative process, making it possible to get good results years after expiring. Film should be developed within a day or two of use, but you’re ok to wait a few weeks or even months if stored in a refrigerator. Most photographers take care to use their film before the expiration date, and to thoughtfully store their film in a dark, cool place, but some don’t. There are even some photographers who purposefully seek out film that is well-expired and/or stored incorrectly, just for the unpredictable and unusual results that one might get—there is a bit of serendipity to the style, which can be desirable.

This Film Simulation Recipe, called Expired Velvia, came about after a Fuji X Weekly reader shared with me some photographs that he had captured on long-expired Velvia 50 color reversal film. He didn’t have the lab adjust the development time for the expired film, so they were all underexposed (at least a little); however, they turned out really interesting, with an aesthetic that leaned more towards Superia than Velvia. This Recipe does a great job of mimicking that look!

*Morning Mill* – Prefumo Canyon, CA – Fujifilm X100V – Expired Velvia Recipe

If you are searching for a Film Simulation Recipe that’s a little different, this is one to try! It’s definitely not for everyone, but some of you will love it. It’s compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras. For X-Trans V models, you can use this Recipe, but because blue is rendered more deeply on some film simulations, the results will be slightly different. This Recipe was an App Patron Early-Access Recipe, but it has been replaced by a new one, so if you are a Fuji X Weekly App Patron, be sure to look for that new Early-Access Recipe in the App!

Film Simulation: Classic Negative
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome FX Blue: Off
White Balance: 6400K, -1 Red & +8 Blue
Dynamic Range: DR400
Highlight: +2
Shadow: -2
Color: +3
Sharpness: -2
High ISO NR: -4
Clarity: -4
ISO: Auto, up to ISO 6400
Exposure Compensation: -1 to -1/3 (typically)

Example photographs, all camera-made JPEGs captured using this Expired Velvia Film Simulation Recipe on my Fujifilm X-E4 and Fujifilm X100V cameras:

*Dodge, Didn’t Dodge* – Cambria, CA – Fujifilm X100V

*Dena Boat* – Morro Bay, California – Fujifilm X100V

*In the Same Boat* – Cayucos, CA – Fujifilm X100V

*Help Protect* – San Simeon, CA – Fujifilm X100V

*Light Post* – Hot Springs, AR – Fujifilm X-E4

*Hotel Door* – Flagstaff, AZ – Fujifilm X-E4

*Restaurant* – Flagstaff, AZ – Fujifilm X-E4

*Webs We Weave* – Hot Springs, AR – Fujifilm X-E4

*Outdoor Chair Cushion* – Hot Springs, AR – Fujifilm X-E4

*Jo Playing with Roly Polies* – Hot Springs, AR – Fujifilm X-E4

*A Boy & His Fishing Pole* – Hot Springs, AR – Fujifilm X-E4

*Covered Boat Dock* – Hot Springs, AR – Fujifilm X-E4

*Lake Houses* – Hot Springs, AR – Fujifilm X-E4

*‘Bout to Blossom* – Farmington, UT – Fujifilm X-E4

*Wet Rose* – Ridgedale, MO – Fujifilm X-E4

*Triangles* – Hot Springs, AR – Fujifilm X-E4

*Fenced Sun* – Amarillo, TX – Fujifilm X-E4

*A Whale of a Sunset* – Branson, MO – Fujifilm X-E4

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Travel: Central Coast of California “En Plein Air” — w/Ken Rockwell & Dave Wyman — Day 4, Part 2

Posted on June 24, 2023 by Ritchie Roesch

*Pacific Poppies* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

Day 1 — Day 2 — Day 3 — Day 4, Part 1

Day 4, Part 2 — June 8, 2023 — Avila Beach, San Luis Obispo, Montaña de Oro & Pismo Beach

Buckle up! Part 2 of Day 4 was very busy, and I captured a whole bunch of pictures. I don’t like to include any more than 50 photographs in an article because it can cause the page to load slowly (even 50 can be problematic), but I exceeded that pretty significantly here. If the images are not loading quickly, I apologize up front. On the positive side, if you like viewing photos, there are a ton to enjoy!

After Prefumo Canyon, Dave Wyman led the tour to Avila Beach where we walked down the historic Harford Pier, built in 1919. There used to be a townsite at the pier called Port Hatford, which was founded in 1871, but the pier is pretty much all that remains today. Although it’s still a working pier, it is open to the public, and you can even drive down it.

The midday sun was high, which isn’t the best time for photography, but I kept my eye out for picture opportunities anyway. Something I have learned is that there are photographic opportunities anytime of the day or night if you look hard enough, and it is up to the photographer to find them. Some times of the day, such as golden hour, tend to offer more obvious options, but even during midday sunlight there are chances to use your camera.

*No Cigarettes* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

After the pier we hiked a short distance down the Bob Jones City-to-the-Sea Trail, then we headed back to San Luis Obispo to visit the historic Octagon Barn. This unusual structure is one of those places you’d not likely stop at unless your tour guide drove you there, which is exactly what Dave did. The site is surprisingly well kept and photogenic.

The next stop was Montaña de Oro State Park near Los Osos, which is just an incredible place! This landscape is quite diverse, with steep cliffs, miles of shoreline (both sandy and rocky), sand dunes, coastal plains, trees, streams, canyons, and hills—a photographer’s playground! The sun was beginning to move a little lower in the sky (especially towards the end of the visit), but it was still harsh light that wasn’t ideal for photography; however, some of my favorite pictures from the trip were captured at Montaña de Oro State Park.

We did a fair amount of walking and hiking on this day, and by the time we got back to the cars I was pretty exhausted. It probably didn’t help that I had a short night of rest. I think most people on the tour felt similarly, and Dave made the decision to go back to the hotel and take an intermission. I called it a day and returned to my accommodations, and spent the remainder of the evening with my wife and kids. We did walk to the Pismo Beach Pier, but I purposefully left my cameras behind and only used my iPhone. I believe everyone else walked around San Luis Obispo that evening.

*Window View* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – The Rockwell

The camera gear that I used on the second part of Day 4 (you can read the entirety of the gear that I brought with me in my Ultimate Travel Compact Camera Kit article) was a Fujifilm X100V with a 5% CineBloom filter, a Fujifilm X-E4 with a Fujinon 18mm f/2, Fujinon 27mm f/2.8, Fujinon 90mm f/2, and Meike 35mm f/1.7, a Ricoh GR III, and the RitchieCam App on my iPhone 11.

For this part of Day 4, the Film Simulation Recipes that I used on my Fujifilm cameras (which can be found in the Fuji X Weekly App) were Kodak Tri-X 400, Kodachrome 64, Kodak Portra 400 v2, Fujicolor 100 Gold, Superia Premium 400, Pacific Blues, The Rockwell and Vintage Color. On the GR III, I used the Monochrome Film Recipe (which can be found in the Ricoh Recipes App) for the entirety of the trip, treating the camera as a monochrome-only model. For the iPhone, I used my Standard Film, Instant Color 1, and Dramatic B&W filters on RitchieCam.

The photographs below are in order of when they were captured. The picture at the top of this article, Pacific Poppies, fits in-between Seaside Poppies and Native Plants & Bird. Sometimes it takes a few tries to capture the strongest picture. The second image, No Cigarettes, fits in-between Boat in the Cove and Pro Boat. The third image, Window View, fits in-between Spooner Cove and Window Rock. Otherwise, the order is correct. I hope that you enjoy these pictures!

*Peeling Paint* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – The Rockwell

*Restaurant Rose* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Rafter Light* – Avila Beach, CA – Fujifilm X100V – Fujicolor 100 Gold

*Ceiling Lines Abstract* – Avila Beach, CA – Fujifilm X100V – Kodak Tri-X 400

*Three Small Boats* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Red Buckets* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Pier Stairs* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Yellow Bag on Buckets* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Caution* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Lift* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Big Tire* – Avila Beach, CA – Ricoh GR III – Monochrome Film

*Crab Cages* – Avila Beach, CA – Ricoh GR III – Monochrome Film

*For Crabs* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Boat in the Cove* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Pro Boat* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Curious Seal* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Bike & Can* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Seagull* – Avila Beach, CA – Fujifilm X-E4 & Fujinon 27mm – Kodachrome 64

*Bob Jones* – Avila Beach, CA – iPhone 11 – RitchieCam App – Standard Film

*Yellow Ice* – Avila Beach, CA – Fujifilm X-E4 & Meike 35mm – Vintage Color

*White Barn* – San Luis Obispo, CA – Ricoh GR III – Monochrome Film

*Dramatic Barn* – San Luis Obispo, CA – iPhone 11 – RitchieCam App – Dramatic B&W

*Octogon Ceiling* – San Luis Obispo, CA – Fujifilm X-E4 & Fujinon 18mm – Kodak Portra 400 v2

*Hole with a View* – San Luis Obispo, CA – Fujifilm X-E4 & Fujinon 18mm – Kodak Portra 400 v2

*Octogon Barn & Poppies* – San Luis Obispo, CA – Fujifilm X-E4 & Fujinon 18mm – Kodak Portra 400 v2

*Windmill* – San Luis Obispo, CA – Fujifilm X-E4 & Fujinon 18mm – Kodak Portra 400 v2

*Eucalyptus Forest* – Montaña de Oro SP, CA – Fujifilm X100V – Kodak Tri-X 400

*Ken’s Hood Ornament* – Montaña de Oro SP, CA – Ricoh GR III – Monochrome Film

*Ocean Overlook* – Montaña de Oro SP, CA – Fujifilm X100V – Superia Premium 400

*Small Creek* – Montaña de Oro SP, CA – Fujifilm X100V – Superia Premium 400

*Small Pond* – Montaña de Oro SP, CA – Fujifilm X100V – Superia Premium 400

*Ken Twice* – Montaña de Oro SP, CA – Fujifilm X100V – Superia Premium 400

*Tide Pond* – Montaña de Oro SP, CA – Fujifilm X100V – Superia Premium 400

*Pacific Pool* – Montaña de Oro SP, CA – Ricoh GR III – Monochrome Film

*Rock & Reflection* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Morro Bay far Away* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Rocks & Water* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Stones & Water* – Montaña de Oro SP, CA – Ricoh GR III – Monochrome Film

*Tide Creek* – Montaña de Oro SP, CA – Ricoh GR III – Monochrome Film

*Rocks in the Water* – Montaña de Oro SP, CA – Fujifilm X100V – Superia Premium 400

*Dave Wyman using RitchieCam* – Montaña de Oro SP, CA – Fujifilm X100V – Superia Premium 400

*Dave Wyman using RitchieCam 2* – Montaña de Oro SP, CA – Ricoh GR III – Monochrome Film

*Rocky Ocean* – Montaña de Oro SP, CA – iPhone 11 – RitchieCam App – Dramatic B&W

*Rocks & Waves* – Montaña de Oro SP, CA – Fujifilm X100V – Kodak Tri-X 400

*Colorful Hill* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – The Rockwell

*Colorful Hill 2* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – The Rockwell

*Purple Flower* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – The Rockwell

*Colorful Beach* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – The Rockwell

*Dave & Phone* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – The Rockwell

*Green Hills, Blue Ocean* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 18mm – The Rockwell

*Gold Coast* – Montaña de Oro SP, CA – Fujifilm X100V – Fujicolor 100 Gold

*Window Rock* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Cave* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Stay Back* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Cloudy Countryside* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – The Rockwell

*Dave & RitchieCam* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – The Rockwell

*Morro in the Distance* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Yellow Weeds 1* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Yellow Weeds 2* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Across the Cove* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Two Poppies* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Seaside Poppies* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Pacific Blues

*Native Plants & Bird* – Montaña de Oro SP, CA – Fujifilm X-E4 & Fujinon 90mm – Kodak Portra 400 v2

*About to Fly* – Pismo Beach, CA – iPhone 11 – RitchieCam App – Instant Color 1

Day 5, Part 1 — Day 5, Part 2 — Day 6

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V — Amazon B&H  Moment
Fujifilm X-E4 — Amazon B&H  Moment
Ricoh GR III — Amazon  B&H  Moment
Fujinon 18mm f/2 — Amazon   B&H   Moment
Fujinon 27mm f/2.8 — Amazon   B&H   Moment
Fujinon 90mm f/2 — Amazon   B&H   Moment
Meike 35mm f/1.7 — Amazon B&H

DPReview is Back from the Dead

Posted on June 22, 2023 by Ritchie Roesch

Digital Photography Review’s demise was short lived. Amazon was going to close it down, but now they’re selling it to Gear Patrol.

I had never heard of Gear Patrol before, so I had to look them up. Even though DPReview’s traffic has been shrinking (well before the announcement from Amazon, but especially after), they still have more visitors—and those visitors view more pages and stay longer—than Gear Patrol. Obviously they hope that this acquisition expands both audiences with crossover between the two websites.

When I was on the Central Coast of California tour two weeks ago, DPReview was brought up several times. There were a few interesting points made and insights that were discussed. I don’t have any inside information into the business dealings of any of these companies, but I do know a little about the industry in general, so I thought it would be worthwhile to talk about it here on Fuji X Weekly. It’s a hot topic, so perhaps you’re interested in my opinions—if not, that’s ok, just ignore this article.

Amazon conducted a financial audit of their company, as they routinely do, and some alarming statistics were discovered. In response, Amazon looked closely at their divisions that were not profitable (or were perhaps trending towards and forecasted to be not profitable), and made determinations on layoffs, selling “assets” that were no longer so, and shuttering departments. DPReview, which was owned by Amazon, was chosen to close.

Two points that I believe are important, but I think were overlooked in the emotion of the closing news, are: 1) DPReview was either not profitable or was trending in that direction and forecasted to be that soon, and 2) Amazon did make some effort to sell it before deciding to close it. I don’t have any personal information on either of those two points, but it only makes sense, and thinking otherwise doesn’t make any sense. No matter how “evil” or “heartless” you think Amazon is, they wouldn’t close a profitable division—they are much more business savvy than you or I, and profits are profits, and an “asset” that’s losing money isn’t one. I doubt Amazon put much effort into selling DPReview, but they probably sent out a handful of inquiries to some companies within their circle to see if any would take the bait, and apparently none bit, so they decided instead to turn out the lights. They must have thought that there wouldn’t be much interest in it.

But then there was a huge outcry from the photo community. I believe that some offers to buy DPReview began to come in, including from Gear Patrol, so Amazon decided to keep it running for a couple months longer as they worked out the details. For Amazon, it makes a lot more sense to sell than to close, so they were quite happy to have a buyer, and probably sold DPReview at a discount.

So why would DPReview, which has a very large and devoted audience, have trouble turning a profit? The answer is simple: cost. The biggest expense for every company is almost always employees. I don’t know how many work for DPReview, but Google says that it’s at least 11 (I have no idea if that’s accurate). Ken Rockwell, for example, only employs himself, so even though he has a significantly smaller audience than DPReview, he’s able to turn a profit. Another big expense for DPReview is data storage and hosting. Now obviously they use Amazon Web Services (AWS) for this, which means they’ve either received this service for free or at a significant discount as a perk of being owned by Amazon. I use AWS for a couple of really small things, and I pay monthly for it. I can only imagine how expensive it would be for something as huge as DPReview! Not to mention that it’s constantly expanding daily (particularly thanks to the forums). Finally, DPReview is headquartered in an high-cost city, which in prosperous times is no big deal, but in lean times might make a significant difference.

*Exchanging Money* – South Weber, UT – Fujifilm X-T30 & Asahi Pentax 55mm f/2.2 – Ilford HP5 Plus 400 Push-Process

I imagine that Gear Patrol negotiated (as a part of the sale) the inclusion of AWS for DPReview, and probably for a specific time. It could be three months, it could be six, but more likely it’s at least 12, if not up to 36. That gives Gear Patrol time to figure out how to run DPReview leaner before having to absorb that big expense.

What’s in it for Amazon? Well, first, there’s however much money Gear Patrol is paying them to buy DPReview. All of those affiliate links are still there, too, bringing customers to Amazon. And if DPReview can stay afloat, there will be the AWS money, too. Even if Amazon practically gave away DPReview (which they might have), it’s still better for them than to just close it down.

What’s in it for Gear Patrol? Suddenly their audience has more than doubled. If they can incorporate some crossover, there’s a real opportunity. However, they have to be careful, and it’s possible they’ve bit off more than they can chew. The challenge will be running DPReview leaner while not degrading the experience, and not making the crossover off-putting to visitors.

What’s in it for DPReview? The people who work there don’t get a pink slip—at least not everyone, and not right away. People who have worked hard for years to build the website and brand will be able to keep doing so. For those at DPReview (and their families), this must feel like a huge relief, although I’m sure there will still be a lot of stress with the transition.

*Open Window Reflection* – Pawhuska, OK – Fujifilm X-Pro2 & Fujinon 60mm – Kodachrome II

What’s in it for the photography community? DPReview has been around for a really long time, and there are so many resources on their website, which almost completely disappeared. Now—and at least for now—those resources will still be available to the photography community for some time to come.

Unfortunately for DPReview and Gear Patrol, the very best part of DPReview is now at PetaPixel: Chris and Jordan. That’s a huge win for PetaPixel!

So it seems like a win-win-win-win-win situation. Amazon won. Gear Patrol won. DPReview won. PetaPixel won. The photography community won. Amazing!

I doubt that Gear Patrol reads this website, but just in case, the advice that I’d offer them is this: in 2023, people are a little less interested in the fine details of the specs of camera gear than they used to be, and are more interested in how to use their gear to achieve what they want to achieve. We’ve reached a point (really, surpassed it) of diminishing returns, and the small differences between makes and models matter much less than they used to. Nowadays, anyone can achieve what they want to achieve with whatever gear they have, if only they knew how. There are people who either don’t know this, or who ignore it because it’s easier and more convenient to blame their gear than themselves, so they still get worked up over the insignificant differences, but most people are beginning to realize that the gear they own (or are about to own) is actually much more capable than they are. What they want to know is how to use their gear. They want to know how to achieve what they desire either the simplest way or the best way. If you focus more on that, you’ll find tons of success moving forward in this changing environment.