The Fujifilm Charm — Create With Us Recap

Me, at Create With Us, During Setup – Minneapolis, MN – Fujifilm X-E5 – 1970’s Summer

I returned home late last night from Fujifilm’s Create With Us event in Minneapolis, Minnesota. This was their third annual Create With Us—I was fortunate to be at the last one, too, which was in Austin, Texas. It was a very quick trip: I flew out Saturday evening, and the returning flight landed just before midnight on Sunday. It was a whirlwind, but I’m so glad that I got to be a part of it.

Fujifilm assigned me three jobs: assist with a Fujifilm X-E5 and X-T50 touch-and-try station, cohost a Tech Talk with Christopher Gilbert, and lead a photowalk. The topic of the Tech Talk was straight-out-of-camera photography. Christopher and I discussed the various Film Simulations, how to set up a Film Simulation Recipe in the camera, and how to reprocess a RAW file using the in-camera RAW converter. It was a fun experience, and hopefully educational for those in the audience (the next Tech Talk is on Wednesday, October 1st).

Rooftop View – Minneapolis, MN – Fujifilm X-E5 – Kodak Vericolor VPS

The photowalk was great. It was supposed to be limited to 15 attendees, plus myself and two assistants (someone from Fujifilm, and a local photographer), and two models. We ended up with over 25 people in total (including myself, the two assistants, and the two models). The new Fujifilm North America CEO Ryuichi “Richie” Matoba (forgive me if his official title is not exactly that) also attended. He was the CEO of Fujifilm Australia, but as of a month ago Richie was given the reins of the North America office. It was an incredible honor to have him join the photowalk! I didn’t get a chance to talk much with him, but I would love an opportunity for a longer conversation (I have a lot of feedback and ideas), should he happen to read this.

It was an honor to photograph with and meet in-person all those who attended the photowalk. The two models were great, too. I’m grateful for those who stopped by the touch-and-try booth to say hello. It was a really good event, and I’m sure all who attended can attest to that. If there’s ever a Create With Us event near you in the future, be sure to attend—it’s well worth whatever effort it takes to get there.

Eterna 55 – Minneapolis, MN – Fujifilm X-E5 – Kodak Pro 400

The only camera I brought with me was my Fujifilm X-E5. This is such a great travel camera, and for a quick there-and-back adventure, I really didn’t need anything else. I especially appreciate that you can program up to 11 Recipes into the X-E5. I attached the new Fujinon 23mm f/2.8 pancake lens to the camera, and also brought along a Pentax-110 50mm f/2.8 lens and adapter for a second option. One spare battery, which I didn’t even use, rounded out the kit.

Probably the most interesting thing that I learned at Create With Us was from a somewhat off-handed comment from a Fujifilm employee. It would have been really easy to overlook what was said. I don’t think it was intended to be interpreted as an official statement, but I was fascinated by it, so I want to share it with you: “Each sensor generation has its own unique charm. Some people like the Provia rendering of X-Trans I, some people like the Velvia rendering of X-Trans II—each one is different.” I might not have the quote 100% correct, but that’s the gist of it.

Eterna Demo – Minneapolis, MN – Fujifilm X-E5 – Cinematic Film

The insinuation was (at least as I understood it when it was said) is that the small differences in image rendering between sensor generations, and even the much more subtle differences camera-to-camera within the same sensor generation, is intentional and even a feature. It’s kind of like when an emulsion is updated, it looks slightly different than it used to; one person might prefer the “old” version of the film, while another might prefer the updated iteration. For example, when Kodak went from the second to third generation of Kodachome in 1974, some photographers liked the change, and some (like William Eggleston) didn’t. If you preferred the old version of Kodachrome, you were soon out of luck once it sold out. Fujifilm cameras are a different story because you can still buy the old models on the second-hand market. You can find and use the one with the charm that you most prefer. Maybe that’s the X-Pro1. Perhaps it’s the X-T1. It could be the X100F. Possibly it’s the X-E4. Maybe it’s the X-T50. Or some other camera. It’s up to you to find the one that you especially love, and the intention is that you’ll continue making photographs with it for a long time, and not just for a couple of years until the next iteration is released.

The specific hardware and software in the camera plays a role in the image rendering. It would be extraordinarily difficult to 100% match the output of various sensors and processors. You can get very, very close, though; however, 100% exactly matching is not quite possible. That’s certainly a part of it. Maybe you don’t want to perfectly match the output anyway, if it would require ignoring a benefit of the updated technology. It could be that the new technology allows the programmers to better achieve the intended results, which were less possible with the older technology. Perhaps the vision of what those results should be has been tweaked a little over time. All of that is a factor. But that’s not the point that was made: each Fujifilm camera generation has its own unique quality, which was purposefully crafted, and you might especially like the particular charm of one more than the others. Since they’re not all perfectly identical, you get to decide which is your favorite.

Above: Fujifilm X-E5 — Kodak Tri-X 400 — Phoenix Sky Harbor Airport, Arizona

My personal favorite is the fourth generation. I think the JPEG output of the X100V, X-T4, and X-E4 (I own those specific models) is special. The fifth generation, which has the advantage of Nostalgic Neg. and Reala Ace, is a very close second-favorite for me. There’s an obvious difference in output between those two generations, most notable (but not limited to) how deeply blue is rendered on some film simulations. Whether you prefer either of those two generations—or a different one entirely—is up to you; I really like the output from the Fujifilm X-Pro2, for example.

We’re all unique. Each of us have our own unique styles. We all have our own tastes. As the saying goes: Different strokes for different folks. The beauty of Fujifilm’s approach is that no X-series camera generation is objectively better than another. Each one might be considered subjectively better, just depending on who you ask, but they each have their own charm. You might even prefer certain aspects of one and certain aspects of another, and use both.

Above: Fujifilm X-E5 — Superia Negative — Minneapolis, Minnesota

When it comes to other brands, for the most part you really don’t hear people talk about the picture charm of various models. People don’t discuss the image quality magic of (say) the Canon Rebel T7i or debate which Sony A6000 series model has the best picture profile rendering. This seems more exclusive to Fujifilm, and it’s because Fujifilm intended each iteration to have a unique allure, which sparks the discussions and debates, but more importantly it provides an avenue to connect with and really love the gear you use.

Below are the photographs that I captured on the Create With Us photowalk in Minneapolis with my Fujifilm X-E5.

Fujifilm X-E5 & Fujinon 23mm f/2.8 — Kodak Portra 400 v2
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Superia Negative
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Superia Negative
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Kodachrome 64
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Kodak Portra 400 v2
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Nostalgic Film
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Kodak Portra 400 v2
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Kodak Portra 400 v2
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Kodak Portra 400 v2
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Superia Negative
Fujifilm X-E5 & Pentax-110 50mm f/2.8 — Superia Negative
Fujifilm X-E5 & Pentax-110 50mm f/2.8 — Kodak Portra 400 v2
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Kodak Portra 400 v2
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Xpro ’62
Fujifilm X-E5 & Fujinon 23mm f/2.8 — Kodak Tri-X 400

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-E5 in black:
AmazonB&HMomentNuzira
Fujifilm X-E5 in silver:
AmazonB&HMomentNuzira

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My Top 10 Favorite Recipes of 2025 (so far)

Buckeye Motor Hotel – Buckeye, AZ – Fujifilm X-E5 – Summer Sun

So far in 2025, I have published 29 Film Simulation Recipes; however, 14 of those were a part of the Universal Negative Recipe set, which if you only counted that as one Recipe (and not 14), that means I’ve published 16. For the purpose of this article I’m counting all 14, so 29 total. Of those, I wanted to share which 10 are my personal favorites and why you might want to try them yourself. The list below are not in any particular order. Let’s dive in!

Kodak Vericolor VPS

Mission San Xavier del Bac – Tucson, AZ – Fujifilm X-E5 – Kodak Vericolor VPS

I published the Kodak Vericolor VPS Recipe on July 7th. It uses the Nostalgic Neg. film simulation, and has a retro negative film aesthetic. It’s surprisingly versatile—I’ve had good results in sunny daylight, overcast, indoor, and even at night. This Recipe is compatible with the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF.

Kodak Pro 400

99 – San Francisco, CA – Fujifilm X100VI – Kodak Pro 400

This is the second most recent Recipe, published earlier this month on September 5th. It’s an alternative Kodak Portra 400 aesthetic, using the Reala Ace film simulation. Like the first Recipe, this one is surprisingly versatile—I’ve had good results in sunny daylight, overcast, indoor, and even at night. This Recipe is compatible with the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF.

Kodak Portra do Sol

Harkins at Night – Goodyear, AZ – Fujifilm X-E4 – Kodak Portra do Sol

The Kodak Portra do Sol Recipe, which was created by Gilson Teixeira, was published back on April 23rd. It’s a modification of my Bright Kodak Recipe, and uses Classic Chrome film simulation. This is excellent in sunny daylight conditions, and works pretty well in blue hour, as well. It’s intended for the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, and GFX100S.

Summer Sun

Summer Joy – Buckeye, AZ – Fujifilm X-E5 – Summer Sun

I published this Summer Sun Recipe, which uses the Reala Ace film simulation, on June 26th. It’s along the lines of Bright SummerEterna SummerSummer of ’591970’s SummerCalifornia SummerTexas SunKodak Portra 800 v3, and others. Summer Sun works best in sunny daylight conditions, and is compatible with the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF.

Provia Summer

Golden CVS – Buckeye, AZ – Fujifilm X-S20 – Provia Summer – Photo by Jonathan Roesch

The Provia Summer Recipe is a Fuji X Weekly App Patron Early-Access Recipe, published way back on January 22nd. Unsurprisingly, it uses the Provia film simulation. Like Summer Sun, it is also along the lines of those same “Summer” Recipes, and it works best in sunny daylight situation (I did have some good luck at night with this). Provia Summer is compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100S, GFX100 II, GFX100S II, and GFX100RF.

Velvia Slide

Mountain Grass & Flowers – Boulder, CO – Fujifilm GFX100S II – Velvia Slide

This is another Fuji X Weekly App Patron Early-Access Recipe, published on May 19th. It has a Fujichrome aesthetic similar to Velvia 100, and works best in sunny daylight, but can be good in some other light situations sometimes. This Recipe, which uses the Velvia film simulation, is compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100S, GFX100 II, GFX100S II, and GFX100RF.

Retro Negative

Cactus in Early Spring – Buckeye, AZ – Fujifilm X100VI – Retro Negative

This is a Universal Negative Recipe, which was published back on March 28th. It uses the Reala Ace film simulation, and is roughly reminiscent of photo prints from the 1990’s. It’s surprisingly versatile—I’ve had good results in sunny daylight, overcast, indoor, and even at night. This Recipe is compatible with the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF.

Fujicolor Superia 200

Don’t be Shamed – Boulder, CO – Fujifilm X100VI – Fujicolor Superia 200

Another Universal Negative Recipe that was published back on March 28th, the Fujicolor Superia 200 Recipe, which uses the Classic Negative film simulation, is reminiscent of the film of the same name. Like Retro Negative, this is surprisingly versatile—I’ve had good results in sunny daylight, overcast, indoor, and even at night. This Recipe is intended for the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF.

Classic B&W

Coffee – Tucson, AZ – Fujifilm X-E5 – Classic B&W

The Classic B&W Recipe was invented on a photowalk in Colorado. It uses the Acros+G film simulation, and was published on August 2nd. It’s already one of my personal favorite B&W Recipes. It’s compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100S, GFX100 II, GFX100S II, and GFX100RF.

Kodak Plus-X 125

Coastal Cove – Elk, CA – Fujifilm X-T5 – Kodak Plus-X 125

This is the latest Recipe, published just a few days ago on September 20th. It uses the Acros film simulation, and was invented by Dylan Van Matre with some help from Anders Linborg. It’s going to be a fan favorite, I already know it. I don’t think it will overtake the Kodak Tri-X 400 Recipe as the most popular B&W Recipe, but it might become the second most popular—we’ll see. This Recipe is compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100S, GFX100 II, GFX100S II, and GFX100RF.

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Join me THIS Sunday in Minneapolis

If you live in or near Minneapolis, Minnesota, please join me at Fujifilm’s Create With Us event on Sunday, September 28th. This is going to be super fun, with a lot of different things going on. Bring your camera—have a spare SD Card just in case—and wear some comfortable walking shoes.

I’ll be cohosting a Live Fujifilm Tech Talk with Christopher Gilbert from 12:30 to 1:15. I’ll also be leading a photowalk from 2:00 to 4:00. At other times, I’ll be at the Fujifilm X-E5 touch-and-try station. If you go, be sure to find me at one of those spots, and say hello. Also, my friend Tom Baumgaertel (bewaremyfuji) will be leading a photowalk from 4:00 to 6:00, and you won’t want to miss it. There are other photowalks, too, that will also be excellent, so be sure to join at least one of them.

You have to register to attend, which costs $5. There are also some workshops on the 27th that cost extra. Hope to see you in Minneapolis!

15 Film Simulation Recipes for Fall Foliage Photography

Field of Gold – Flagstaff, AZ – Fujifilm X-T5 – Kodak Gold 200

It’s officially fall! The leaves on the trees will soon change colors, putting on a vibrant show before they drop off completely in time for winter. Autumn is such a great time for landscape photography. The season goes by quickly, and it’s easy to miss out if you procrastinate. That means the time is now to prepare your gear.

One aspect of getting your cameras ready is choosing the Film Simulation Recipes that you may want to use. A common question that I get at this time of the year is: Which Recipes are good for fall foliage photography? There are over 400 to choose from, and they all might be at least ok for this purpose situationally speaking, but there are some that are certainly better than others.

The fifteen Recipes below are all good for autumn pictures. I have used each of them, and can attest that these are excellent options. This is not intended to be a comprehensive list by any means, and some that might be quite good for fall photos aren’t included—if one of your favorites isn’t found below, feel free to mention it in the comments. Also, what one might like another might not; everyone has their own tastes and styles. Perhaps only a few of these 15 are a good match for your personal taste, style, and situation—there’s bound to be at least one that you’ll appreciate.

Without any further delay, here are 15 Film Simulation Recipes for Fall Foliage Photography!

Kodachrome 25

Autumn on Kodachrome – Layton, UT – Fujifilm X-E4 – Kodachrome 25

Sharp, clean, and classic. This version of the Recipe is for the Fujifilm X-T4, X-S10, X-E4, X-T30 II, and GFX100S, and there’s another version for the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF.

Elite Chrome 200

Friendly Pumpkin – Fruit Heights, UT – Fujifilm X-E4 – Elite Chrome 200

Consumer-grade Kodak slide film aesthetic. Compatible with all X-Trans IV cameras except the X-T3 and X-T30, as well as the GFX100S; for fifth-generation X-Trans and newer GFX, set Color Chrome FX Blue to Off instead of Weak.

Kodak Gold 200

Golden Aspen – Flagstaff, AZ – Fujifilm X-T5 – Kodak Gold 200

Warm negative film look. This version is for the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF, and there is another version that is compatible with the X-Pro2, X100F, X-E3, X-T2, X-T20, X-H1, X-T3, X-T30, and GFX100.

Kodak Ektar 100

Golden Autumn Trees – Flagstaff, AZ – Fujifilm X100V – Kodak Ektar 100

Warm, colorful, and clean. Compatible with all X-Trans IV cameras except the X-T3 and X-T30, as well as the GFX100S; for fifth-generation X-Trans and newer GFX, set Color Chrome FX Blue to Off instead of Weak.

Kodak Portra 160 v2

Yellow Aspen Forest – Flagstaff, AZ – Fujifilm X-T5 – Kodak Portra 160 v2

Soft and warm negative film aesthetic. Compatible with the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF; for the X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, and GFX100S, set Color Chrome FX Blue to Strong instead of Weak.

Kodak Portra 400 v2

Pond Boat – Clinton, CT – Fujifilm X100VI – Kodak Portra 400 v2

Warm negative film look. This version is for the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF, there’s another version for the X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, and GFX100S, and another version for the X-T3 and X-T30.

PRO Negative 160C

Bow Bridge – New York City, NY – Fujifilm X100VI – PRO Negative 160C

Fujicolor negative film look. This Recipe is compatible with the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF.

CineStill 400D v2

Aspen Gold – Flagstaff, AZ – Fujifilm X100V – CineStill 400D v2

Warm and cinematic. Compatible with all X-Trans IV cameras except the X-T3 and X-T30, all fifth-generation X-Trans models, as well as the GFX100S, GFX100 II, GFX100S II, and GFX100RF.

Fujicolor Superia 100

Autumn in a Mountain Meadow – Flagstaff, AZ – Fujifilm X100V – Fujicolor Superia 100

Soft Fujicolor Superia aesthetic. This version of the Recipe is for the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, and GFX100S, and there’s another version for the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF.

Superia Xtra 400

Red Leaf – Fruit Heights, UT – Fujifilm X100V – Superia Xtra 400

Warmer and more colorful—yet more versatile—Superia aesthetic. This version of the Recipe is for the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, and GFX100S, and there’s another version for the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF.

Pacific Blues

Autumn Walkway – Buckeye, AZ – Fujifilm X-T5 – Pacific Blues

Moody and bold. This version of the Recipe is for the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100 II, GFX100S II, and GFX100RF, and there’s another version for the X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, and GFX100S.

Vintage Vibes

Autumn Aspen – Big Arm, MT – Fujifilm X100V – Vintage Vibes

Retro aesthetic. Compatible with all X-Trans IV cameras except the X-T3 and X-T30, as well as the GFX100S; for fifth-generation X-Trans and newer GFX, set Color Chrome FX Blue to Off instead of Weak.

Velvia Film

Boulder Lake in Autumn – Clinton, CT – Fujifilm X-T5 – Velvia Film

Colorful, warm, and versatile. This Recipe is compatible with the Fujifilm X-T4, X-S10, X-E4, X-T30 II, X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100S, GFX100 II, GFX100S II, and GFX100RF.

The Rockwell

Arizona Aspens – Flagstaff, AZ – Fujifilm X100V – The Rockwell

Vibrant, sharp, and bold. Compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, X-T30 II, X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, GFX100S, GFX100 II, GFX100S II, and GFX100RF.

Velvia

Red Leaves In The Forest – Wasatch Mountain SP, UT – Fujifilm X-Pro2 – Velvia

Colorful and sharp. This Recipe is for the Fujifilm X-Pro2, X100F, X-E3, X-T2, X-T20, X-H1, X-T3, X-T30, and GFX100.

My Post-Processing Workflow

Red Barn – Ronks, PA – Fujifilm GFX100S II – Kodachrome 64

Sometimes I like to go back through the archives of this website, just to see what I wrote years ago. For example, on this day in 2018, I published My Fujifilm Post-Processing Workflow, which, looking back, wasn’t my best work. I had to reread one of the paragraphs twice just to understand what I meant—and I was the one who write it! That’s embarrassing. So I decided to rewrite the article, and make it relevant to 2025.

The question is: What is my post-processing workflow? In other words, what do I do with my photographs after they’ve been recorded to the SD Card? The answer is very simple: Download, crop/straighten, and upload. Of course, that’s the short, simplified answer. Let’s get right into a longer explanation.

Horsetail Falls from Bridge – Columbia River Gorge, OR – Fujifilm X100V – Improved Velvia

I’m a straight-out-of-camera photographer. I use Film Simulation Recipes to get the looks that I want in-camera, and avoid editing. This isn’t how I always did it. I used to shoot RAW and post-process my photographs in software on a computer. Once I realized that I could achieve my desired aesthetics in-camera without editing, I abandoned post-processing. This was immensely freeing, and it quite literally changed my life (no hyperbole). I became more productive, photography became more enjoyable, and my at-home life benefitted significantly, too.

When I wrote the original version of this in 2018, I was strictly JPEG-only at that time. I stopped shooting RAW altogether for awhile; however, RAW+JPEG has significant benefits, and for years now I’ve been shooting RAW+JPEG. One benefit of having the RAW file is that it can be reprocessed in-camera or with X RAW Studio (which, essentially, are the same thing—I don’t use X RAW Studio personally; I reprocess in-camera). First, it makes creating new Recipes much, much simpler (not simple, just simpler than doing so in a strict JPEG-only process). Second, I’m able to correct small exposure mistakes by reprocessing in-camera using the Push/Pull Processing feature (which is an exposure adjustment, and does not mimic push or pull processing in a darkroom). Third, I can change to a different Recipe altogether if I decide that I used the wrong one—this is something I try to avoid (it’s better to select the right one in-the-field), but it is sometimes worthwhile when the picture would have been better with a different Recipe. To reprocess a RAW file in-camera, simply push the Q-button while in playback mode.

Fire, Truck – Lordburg, NM – Fujifilm GFX100S II – 1970’s Summer

The RAW files never leave my SD Card. Some people will keep them just incase they may wish to edit them in the future. It gives them a backup. I will keep the RAW file on the SD Card for awhile, but when the card fills up, I erase it. I don’t keep the RAW files. I see the JPEG as the finished photo, so I don’t desire to fill up an external hard drive or cloud storage with RAW files that I’m unlikely to ever have any use for.

Once I’m done photographing and ready to do something with my photos, I will cull through the images on my camera. Which ones do I want to keep? I select the frames I want, and transfer those JPEGs from my camera to my phone using the Cam Remote App or X App. I have both apps on my phone, and much prefer the old Cam Remote App, because 1) I’ve been able to get it to work for me consistently and flawlessly and 2) it is compatible with all of my cameras, and not just some (although the latest firmware updates for the newer cameras remove compatibility with the old app). The main point here is that I use one of Fujifilm’s apps to transfer the photos to my phone.

Pool Remnant – Rodanthe, NC – Fujifilm GFX100S II – Kodak Tri-X 400

After that, I use the Photos app on my iPhone to crop and/or straighten the pictures that need it. Even with the electronic level, I am so bad at getting a straight picture. For Recipes that use Strong/Large Grain, the Photos app will sometimes put a weird grid pattern on the picture (mainly with the Kodak Tri-X 400 Recipe), so for those I will use the Snapseed app for cropping/straightening. Most of my post-processing edits are complete at this point. For the majority of pictures, that’s it; however, some picture do require a minor exposure/brightness adjustment, and I also use the Photos app for that. For 99%+ of my photographs, that is the full extent of the editing. On a rare occasion, I will use Snapseed or the RNI app to apply further edits, but that’s pretty unusual nowadays, especially for pictures from my Fujifilm cameras.

Once I’m done with the editing stage, I upload the pictures to cloud storage. That’s it! I’m done, and ready for more photography. Downloading the pictures from the camera and uploading them to the cloud is probably the most time-consuming part of the process. The edit stage is pretty quick because not every picture needs an edit, and for those that do, it’s mostly just a quick tilt or a crop to remove a small distraction from the edge of the frame. I can have a whole vacation completely finished within a couple of hours.

Orange Twist – Buena Park, CA – Fujifilm X100VI – California Summer

A question that I often get is: If you print those pictures do they look good? Absolutely, they look great! I recently did some 2′ x 3′ prints from straight-out-of-camera JPEGs that look amazing. I’ve had great results with 16″ x 24″ prints from the 24mp and 26mp sensor cameras, and 12″ x 18″ prints from the 16mp sensor cameras. I think you can go larger than those sizes, but for sure you can go that large. I don’t do anything to prepare the images for print, I just have them printed at a quality lab, who I know will do a good job.

Post-processing can be as complicated or as simple as you’d like it to be. I much prefer a simple workflow, which has made a world of difference for me personally. I avoid editing, and mostly just crop and/or straighten, and sometimes make minor exposure adjustments. I can get through a whole day’s worth of pictures pretty quickly, which allows me to move onto other things, like more photography or spending time with my family.

Kodak Plus-X 125 — Fujifilm X-Trans IV & X-Trans V Film Simulation Recipe

Coastal Photographer – San Francisco, CA – Fujifilm X100VI – Kodak Plus-X 125

This new Kodak Plus-X 125 Film Simulation Recipes comes to us curtesy of Dylan Van Matre. “The short story is that I’ve been a film shooter for a long time,” Dylan told me, “and one of my favorite films during that time has been Kodak Plus-X 125. When I moved to Fuji and discovered Film Simulation Recipes, one of the films I looked for was Kodak Plus-X 125. It was a favorite of mine during the early 90’s. I couldn’t find one published by someone else, so I endeavored to make my own. I enlisted the help of Anders Linborg to learn about Recipes and how to create them.”

“When I decided to try and create this Recipe,” Dylan continued, “I thought that I should try and learn from someone who has created ones that I enjoyed and felt were accurate. Anders with his Kodak Tri-X 400 Recipe (and others) immediately came to mind. I emailed him inquiring about his creation process. Anders was kind enough to respond, and he gave me a great check list on how to go about creating a Recipes. I download the specification sheet for Plus-X 125 film and found the spectrum analysis chart. I found the most prominent peak on the chart and made a note on the frequency that it’s located. That’s how I decide upon my white balance.”

Irrigation Pipe – Buckeye, AZ – Fujifilm GFX100S II – Kodak Plus-X 125

“From there I picked the response curve that I felt was most appropriate,” Dylan said, “which led me to the Acros film simulation. After that I used the reference images I had, which were a bunch of Plus-X scans from the early 90’s, and I starting shooting with my Fujifilm camera. I’ve shot in all kinds of lighting conditions over the last couple years, making tweaks here and there. After some fine-tuning, I had created a Recipe that I feel most represents Plus-X 125 film. I want to thank Andors Linborg for his amazing advise, and I want to thank Ritchie for his amazing website.”

Included in the email was a private link to some of Dylan’s photos captured with this Kodak Plus-X 125 Film Simulation Recipe, as well as some of his scans of actual Kodak Plus-X 125 film. It was quite obvious to me comparing the two that this Recipe is a good match, and Dylan did an excellent job creating it. He certainly put in a lot of research and effort to get this right. Thank you, Dylan Van Matre, for creating and sharing this Recipe!

Cactus & Barbed Wire Fence – Rock Springs, AZ – Fujifilm X-E4 – Kodak Plus-X 125

Plus-X was a long-running classic B&W negative film by Kodak, known for its fine grain, sharpness, and moderate contrast that made it popular for both professional and amateur photographers. Originally introduced in 1938 as a motion picture film, it evolved over the decades. The ISO 125 version was released in 1954. After more than 70 years in production, Kodak discontinued Plus-X in 2010, with the last batch shipping in 2011, marking the end of an era for one of the company’s longest-running emulsions. This Recipe is compatible with X-Trans IV (except the X-T3/X-T30) and X-Trans V cameras, as well as newer GFX models.

Film Simulation: Acros (including +Ye, +R, or +G)
Monochromatic Color (Toning): WC 0 & MG 0 (Off)
Dynamic Range: DR200
Grain Effect: Weak, Large
Color Chrome Effect: Strong
Color Chrome FX Blue: Off
White Balance: Daylight, +9 Red & +9 Blue
Highlight: -1
Shadow: +1
Sharpness: -1

High ISO NR: -4
Clarity: +2
ISO: Auto, up to ISO 6400
Exposure Compensation: -1/3 to -2/3 (typically)

Example photographs, all camera-made JPEGs captured using this Kodak Plus-X 125 Film Simulation Recipe on a Fujifilm X-T5, X100VI, X-E4 & GFX100S II:

Distant Dust Storm – Buckeye, AZ – Fujifilm X-T5
Estrella Mountains from White Tank Foothills – Buckeye, AZ – Fujifilm X-T5
Spewing Water – Buckeye, AZ – Fujifilm GFX100S II
Truck Junk Yard – Buckeye, AZ – Fujifilm GFX100S II
Table 18 – Avondale, AZ – Fujifilm X100VI
Sunlit Banister – Buckeye, AZ – Fujifilm X-T5
Saguaro & Dark Storm – Buckeye, AZ – Fujifim X-E4
Closed for Storm Damage – Navarro, CA – Fujifilm X100VI
Post in the Water – Bodega Bay, CA – Fujifilm X-T5
Coastal Cove – Elk, CA – Fujifilm X-T5
Desert Saguaro – Buckeye, AZ – Fujifilm X100VI
Wild at Heart – Buckeye, AZ – Fujifilm X-T5 – Photo by Amanda Roesch
Angled Doorway – Elk, CA – Fujifilm X-T5

Find this Film Simulation Recipe and over 400 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

10 Fujifilm Recipes for Street Photography (that don’t use Classic Chrome)

St. Anthony’s Feast – Boston, MA – Fujifilm X-T50 – Superia Negative

A common question that I get asked is which Film Simulation Recipes are best for street photography. It’s a popular genre that a lot of people enjoy. I wouldn’t call myself a street photographer per se, but I’ve definitely done it. I dabble in it from time-to-time, but it’s not my primary photographic interest; however, I do believe I have enough experience to give some good suggestions.

With over 400 Fujifilm Recipes on this website and in the Fuji X Weekly App, there are tons of choices. Situationally specific, each one of those 400+ Recipes could be good options for street photography. I want to narrow it down a bit for you, though, by suggesting ten to consider trying. Probably all ten won’t be good options for your style, but perhaps one or maybe a few will be. I’m also skipping over some of the most obvious: Kodachrome 64, Reggie’s Portra, Kodak Portra 400, Kodak Portra 400 v2, and Kodak Gold 200. My assumption is that you have already tried those, or are already aware that those are good options for street photography. Actually, I didn’t choose any Recipes that use Classic Chrome, even though that particular film simulation is by far the most popular by those who use Recipes. This article highlights some Recipes that you might not otherwise consider.

The ten Recipes below are not a comprehensive list, and just because I didn’t include one doesn’t mean it’s not good for street photography. In fact, some that I didn’t list might be better than the ones that I did. Each person has different tastes and styles, so what I suggest might not be the best options for you personally. Feel free to comment below which Film Simulation Recipe—whether in this list or not—is your favorite for street photography. I do think, if you are unsure which to try, at least one of the ten Recipes below will be a good choice for you, and worth trying the next time you are out with your camera in an urban environment.

Appalachian Negative

Yellow Pants, Blue Cart – Los Angeles, CA – Fujifilm X100VI – Appalachian Negative

The Appalachian Negative Film Simulation Recipe is compatible with fifth-generation X-Trans cameras and the newer GFX models. Built on top of the Nostalgic Neg. film simulation, it’s produces a warm, amber-washed aesthetic with a distinct retro quality. It has an ability to transform the ordinary into something emotive. It’s good for retaining shadow detail, holding back blown highlights, and infusing everyday moments with a sense of timelessness. This Recipe works best in sunny daylight situations.

1976 Kodak

Bicyclist & Cinematographer – Austin, TX – Fujifilm X100VI – 1976 Kodak

The 1976 Kodak Film Simulation Recipe is compatible with fifth-generation X-Trans cameras, and the newer GFX models. It was inspired by the work of Joel Meyerowitz, particularly his mid-1970s street, coastal, small town, and landscape photography. This Recipe uses the Nostalgic Neg. film simulation, and combines richly warm colors with strong contrast, producing a vintage analog aesthetic. It’s great for street photography because it brings warmth and depth to mundane moments. Since this Recipe uses Auto White Balance, it works well across a variety of lighting conditions.

Kodak Vision3 250D

Working – Salt Lake City, UT – Fujifilm X-E4 – Kodak Vision3 250D

The Kodak Vision3 250D Film Simulation Recipe is made for X-Trans IV cameras (except the X-T3 and X-T30, which has its own version; there’s also a v2 version for fifth-generation models). It aims to evoke the look of the Kodak Vision3 250D motion picture film as used for still photography. The Eterna film simulation, which has a soft cinematic tonality, is the base; however, this Recipe adds significant contrast, producing a more dramatic aesthetic that still feels film-like. It works best in sunny daylight situations, but can sometimes be good in various light scenarios.

Nostalgic Americana

Doggles – Philadelphia, PA – Fujifilm X-T50 – Nostalgic Americana

The Nostalgic Americana Film Simulation Recipe is compatible with fifth-generation X-Trans cameras and newer GFX models. It draws its inspiration from vintage issues of Arizona Highways magazine from the ’60’s and ’70’s during the American New Color era. This Recipe uses Nostalgic Neg. as its base, and produces a warm yet slightly muted color rendering combined with softened tonality. The result is a distinctly retro rendering that feels sun-warmed and aged. It works especially well for sunny daylight scenes, but can also be good in overcast conditions.

Eterna Summer

Moving Circles – Tempe, AZ – Fujifilm X-E4 – Eterna Summer

The Eterna Summer Film Simulation Recipe is compatible with “newer” X-Trans IV and all X-Trans V models, plus newer GFX cameras. Specifically, this Recipe, which uses the Eterna film sim., is intended to fit well in a photo series that also contains Classic Chrome-based Recipes. It produces a cinematic aesthetic with warm summertime vibes, and works best in sunny daylight situations.

Reala Ace

Dumbo Crowd – New York City, NY – Fujifilm X-T50 – Reala Ace

The Reala Ace Film Simulation Recipe is intended for fifth-generation X-Trans cameras, and can also be used on newer GFX models. It mimics Fujicolor Reala Ace film, but uses Auto White Balance for maximum versatility. Despite the name, it uses Classic Negative and not the new Reala Ace film simulation. It has a 4th-layer Fujicolor negative film aesthetic, and offers a lot of versatility for various light conditions.

Pacific Blues

Pouring Rain – Philadelphia, PA – Fujifilm X-T50 – Pacific Blues

The Pacific Blues Film Simulation Recipe is for fifth-generation X-Trans cameras, plus newer GFX models; there’s also a version for X-Trans IV cameras. It uses the Classic Negative film simulation, and was inspired by Lucy Laucht’s Spirit of Summer series, and especially the Positano Blues images.
It’s specifically intended for a sunny day at the beach, but it can work well in many other scenarios, including dreary overcast and fog. It’s great for street photography because it can turn everyday scenes into something dramatic without being over-the-top.

Superia Negative

Art Mart – Boulder, CO – Fujifilm X100VI – Superia Negative

The Superia Negative Film Simulation Recipe is for fifth-generation X-Trans cameras, plus newer GFX models. It uses the Classic Negative film simulation, and has a similar aesthetic to Fujicolor Superia film. It belongs to the Film Dial Recipe set, which means that the underlying settings work well with all of the different film simulations. This Recipe uses the Auto White Priority White Balance, and is especially versatile.

Fujifilm Negative

Friendly Conversation – Philadelphia, PA – Fujifilm X-T5 – Fujifilm Negative – by Amanda Roesch

The Fujifilm Negative Film Simulation Recipe is compatible with Fujifilm’s fifth-generation X-Trans cameras, plus newer GFX models. It uses the new Reala Ace film sim., and draws inspiration from Fujicolor PRO 160NS film. It feels restrained and natural, but with a distinct analog aesthetic. Because it does so well with skin tone rendering, this Recipe might be the best of these ten options for street portraits. It’s best for sunny daylight situations, but can also do well in a variety of light situations.

Kodak Tri-X 400

Sailer on Sumter – Fort Sumter, SC – Fujifilm GFX100S II – Kodak Tri-X 400

The Kodak Tri-X 400 Film Simulation Recipe has compatibility with X-Trans III, IV, and V cameras, plus all GFX models. It uses the Acros film simulation, and is the most popular B&W Recipe on Fuji X Weekly. For some reason, B&W Recipes are not nearly as popular as color. If you have not tried this one, whether for street photography or other situations, now is the time. It’s my personal favorite monochromatic Recipe, and one of my favorites out of all the Recipes.

Find these Film Simulation Recipes and many more in the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

A Quick Trip to Los Angeles — First Time Using My Fujifilm X-E5

This last Saturday I had a quick adventure to Los Angeles, and it was my first time using my brand-new Fujifilm X-E5. In fact, the picture below, Sky Harbor Tower, was frame 0001. I had plenty of experience with the X-E5 already because Fujifilm had loaned me one shortly after it was announced, but I had to give it back after a couple of weeks. While I’ve had my X-E5 for a week, I didn’t have an opportunity to use it until this trip.

I charged the battery the day before, and set the camera up, programming 11 Recipes into it. The ones I chose for C1-C7 are Kodak Portra 400 v2, Kodak Pro 400, Kodachrome 64, Kodak Tri-X 400, Superia Negative (Film Dial Recipe), Reala Ace, and 1970’s Summer. I set Xpro ’62 as the “Nothing Selected” Recipe in the IQ Menu. On the Film Dial, I programmed Pacific Blues into FS1, Kodak Vericolor VPS into FS2, and 1960 Chrome into FS3. I don’t know if I’ll keep those 11 for awhile or switch some of them out—I’m still deciding—but those are the ones I had available in the camera on this trip. I didn’t use all of them this time around, only five.

Sky Harbor Tower – Phoenix, AZ – Fujifilm X-E5 – 1970’s Summer

The purpose of this trip was to lead a Fujifilm X half photowalk with Samy’s Camera and Fujifilm. If you follow me on Instagram, you’ve already seen the X half pictures. I flew in that morning from Phoenix and flew out of LA that night. It was a quick adventure. I had a lot of fun, and it was great to meet some of you in person and photograph with you.

A lot of times when I travel I take way too much gear with me. I go back-and-forth, actually. I’ll take a ton of gear and feel overwhelmed and burdened by it, so I’ll slim it back to a real minimal kit, but it will slowly get larger and larger and larger over time as I think I might need this or that, then the cycle repeats. I’m at the minimal kit spot right now. The only gear I brought along was the X half and the X-E5 with the 23mm f/2.8 pancake lens, plus one spare battery. Everything else stayed home. This seemed to work out quite well, but I’m sure pretty soon I’ll pack more gear into the bag before heading off on an outing somewhere, and it will once again begin to get bulkier and heavier. I have to remind myself: oftentimes, less is more.

Can – Phoenix, AZ – Fujifilm X-E5 – 1970’s Summer
Marshaller – Phoenix, AZ – Fujifilm X-E5 – 1970’s Summer
Tempe Aerial – Tempe, AZ – Fujifilm X-E5 – 1970’s Summer
Inversion – Ontario (?), CA – Fujifilm X-E5 – Kodak Tri-X 400
Marine Layer – Bell Gardens (?), CA – Fujifilm X-E5 – Kodak Tri-X 400
SoFi Stadium – Inglewood, CA – Fujifilm X-E5 – Kodak Tri-X 400
Fabez – Los Angeles, CA – Fujifilm X-E5 – Kodachrome 64
Pro Writing Tool – Los Angeles, CA – Fujifilm X-E5 – Kodachrome 64
7614 – Los Angeles, CA – Fujifilm X-E5 – Pacific Blues
Dripping Happiness – Los Angeles, CA – Fujifilm X-E5 – Pacific Blues
Fuji – Los Angeles, CA – Fujifilm X-E5 – Pacific Blues
Morning Sun – Los Angeles, CA – Fujifilm X-E5 – 1970’s Summer
Multiple Exposures – Los Angeles, CA – Fujifilm X-E5 – 1970’s Summer – This photo by Tom Baumgaertel (@bewaremyfuji) is on the wall of Samy’s Camera
Level Flight – Los Angeles, CA – Fujifilm X-E5 – Superia Negative
Final Approach – Los Angeles, CA – Fujifilm X-E5 – Superia Negative
Southwest Sunset – Los Angeles, CA – Fujifilm X-E5 – Superia Negative
Landing – Los Angeles, CA – Fujifilm X-E5 – Superia Negative
Flight Watch – Los Angeles, CA – Fujifilm X-E5 – Superia Negative
Into the Sunset – Los Angeles, CA – Fujifilm X-E5 – Superia Negative
Tying Shoe – Los Angeles, CA – Fujifilm X-E5 – Kodak Tri-X 400
Airport Night – Los Angeles, CA – Fujifilm X-E5 – Kodak Tri-X 400

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-E5 in black:
AmazonB&HMomentNuzira
Fujifilm X-E5 in silver:
AmazonB&HMomentNuzira

Find these Film Simulation Recipes and many more in the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

Fujifilm Create With Us 2025 — September 28th — Minneapolis, MN

Fujifilm’s annual Create With Us event will be in Minneapolis, MN, on September 28th, from 11:00 AM to 7:30 PM at the Walker Art Center. It’s going to be epic! There will be photowalks, presentations, touch-and-try, and more. I’ll be leading one of the photowalks, at 2:00 PM. I’ll also be hanging around the Fujifilm X-E5 touch-and-try station. If you are in Minnesota, be sure to stop by and say hello, and join me on the photowalk if you can. You must register for the event, which cost $5. There are also some workshops on the 27th that cost extra. Hope to see you there!

Nostalgic Negative makes your photos feel like memories

Cold Rim, Warm Light – Grand Canyon NP, AZ – Fujifilm X-T5 – Kodak Vision3 250D v2 Recipe

Fujifilm has 20 Film Simulations on their latest cameras, and one of my favorites is Nostalgic Negative (also called Nostalgic Neg.). I thought it would be worthwhile to discuss this Film Simulation and compare a few different Recipes. Let’s jump right into this.

Nostalgic Negative is one of Fujifilm’s most recent Film Sims, first appearing in 2021 on the GFX100S, and now found on all of the fifth-generation X-series cameras. Inspired by American New Color photographs of the 1970’s from William Eggleston, Stephen Shore, and Joel Sternfeld (among others), it aims to replicate the look of prints from that era. The result is an aesthetic that feels like a warm memory pulled from your grandparent’s photo album or a shoebox full of old pictures.

Rainbow over Jersey – Jersey City, NJ – Fujifilm X-T50 – 1976 Kodak Recipe

In practice, Nostalgic Neg. sits somewhere between Classic Chrome and Eterna. It carries some of the subtle tonal gentleness of Eterna while achieving a Kodak-esque palette kind of similar to Classic Chrome, but with a unique shadow rendering and warmth. This Film Simulation doesn’t aim for true-to-life results; it’s more like a memory, giving your photos an instant sense of history and emotion.

So far, I’ve published 22 Film Simulation Recipes that use Nostalgic Negative as the base. You can achieve various looks with this Film Sim., and you may not know which one is right for you. I thought it would be a good idea to compare a handful of them directly, which might help you to decide which one(s) to program into your Fujifilm camera. The images below are all camera-made JPEGs from my Fujifilm GFX100S II, reprocessed in-camera using various Recipes, plus one with factory-default settings (no Recipe). I’m considering publishing a whole bunch of similar articles, so let me know if you appreciate this type of comparison.

Factory-default Nostalgic Negative (without Recipe)

Continue Making Digital Look Like Film (but only if you want to)

Fire, Truck – Lordburg, NM – Fujifilm GFX100S II – 1970’s Summer Recipe

There’s a strange article up on PetaPixel entitled Stop Making Digital Look Like Film by Bimal Nepal, that I want to offer a rebuttal to. I understand that there’s only so much that happens within the photo world on any given day, and on the slow days you might put out a controversial piece (a.k.a. click bait) to get views and such, especially when ad revenue is a major part of the business strategy. I don’t necessarily have a problem with that—after all, I have written some controversial articles, and I also have advertisements on my website—but I do think PetaPixel should be careful not to overplay it, or they risk losing credibility. I can’t imagine that the editors actually agree with this piece (I hope not), but they’re certainly promoting it. An article that explores why people like the film look when using digital cameras would have been significantly more interesting. Published just one day later, Film Photography in 2025 Is Bluer and Less Saturated is actually quite fascinating, and (ironically and surprisingly) somewhat related to the article in question. My guess—based only on the number of comments—is that the click bait article got a lot more attention, and I suspect that will encourage more similar content in the future, unfortunately.

The main problem with Bimal’s piece is that it demands you change your photography. You aren’t doing it right. The title is second-person declarative: “(You) stop making digital look like film.” It’s a command, and you are being told what to do. The body of the post continues the sentiment. It would not be controversial had the author simply stated, “This is why I don’t make my digital pictures look like film.” That’s great. We all have our reasons for doing what we do, and maybe we can even learn from each other. But the article is more like: my way is right, your way is wrong. It’s just like the whole “You must shoot RAW” thing, which is tired, outdated, inaccurate, and needs to stop. It would have been equally as wrong if the author had demanded that everyone apply (say) VCSO filters to their pictures.

Pool Remnant – Rodanthe, NC – Fujifilm GFX100S II – Kodak Tri-X 400 Recipe

There’s no right or wrong way to do photography. There are thousands of paths, and you might take multiple trails at various times. If something works for you, that’s awesome! That’s what matters—finding what works for you personally. If someone tells you that you are doing photography wrong, and especially if they tell you that you must do it their way, I strongly advise you to take that advice for what it’s worth, which is not much of anything, certainly not two pennies (or a click to PetaPixel). You do photography however you want to do photography, whatever that looks like.

I might be reading too much into this, but the author seems to dislike Fujifilm, and especially the Fujifilm Recipe community (that’s you and I), which is known for analog aesthetics on digital images. He never states Fujifilm specifically, but what caught my attention was the mention of Film Simulations. In another PetaPixel article, he seems to dislike mirrorless cameras, or—perhaps more accurately—prefers DSLRs to mirrorless. Fujifilm, of course, does not make DSLRs (at least not since the S5 Pro, which was built on a Nikon D200, and is long discontinued), and all of their cameras for the last 20 years feature Film Simulations. Like I said, I could be connecting dots that were never meant to connect, and making much more of this than the author intended, but it seems like Fujifilm photographers in particular are doing digital photography all wrong, if you were to ask Bimal.

So let me get to the rebuttal. Below are five reasons why a photographer might prefer to make their digital photographs look like film—five reasons why you may want to continue making your pictures appear analog.

Digital is Clinical

Misty Saguaro – Buckeye, AZ – Fujifilm X-T5 – Pacific Blues Recipe

Modern digital cameras are really good. They produce images that are especially clean and clear, free from defects and artifacts, which was nearly impossible in the film era. It’s great but also sterile, like a hospital room prepped for surgery. This might be preferable, but I find it boring, lacking character. Adding an analog aesthetic to digital pictures can make them less perfect, which can more easily convey certain feelings or moods. This is just my opinion, and it’s perfectly ok to disagree with it. There’s no right or wrong answer here, just personal preferences. Personally, I don’t like my pictures to appear so perfect, so clinical, so digital.

Film is Appealing

Canon AE-1 – Kodachrome 64 35mm film

The reason why I like the aesthetic of film is because it has character. It has texture. Each emulsion has unique qualities. There are emotions that each look conveys to the viewer. It can be serendipitous, with wonderful surprises. Film photography requires much patience and thoughtfulness. One must have a willingness to fail and an acceptance for when that inevitably happens. Those are good qualities, but they’re born out of frustrating circumstances. I love the look of film, but not always the process of analog photography.

Digital is Convenient

Two Caballeros – Culleoka, TX – Fujifilm X-E4 – Kodachrome 64 Recipe

A common response to this article is going to be, “If you like the look of film, just shoot film.” Yeah, that’s great and all, and certainly something I have done for many years, but digital is much faster, more reliable, more flexible, and probably less expensive (depending on how many rolls of film you shoot). Digital cameras are so much more convenient than film, and that’s why I like digital photography. If there’s a way to get the best of both worlds—the convenience of digital with the look of film—that’s a major win-win. And, thankfully, you can get the best of both worlds. There’s nothing wrong with digital photography, there’s nothing wrong with film photography, and there’s nothing wrong with mimicking film-like looks with digital cameras.

Authenticity is King

Cold Rim, Warm Light – Grand Canyon NP, AZ – Fujifilm X-T5 – Kodak Vision3 250D v2 Recipe

The pictures produced by Fujifilm cameras feel authentic and film-like because they reflect in-camera processing designed by Fujifilm utilizing their renown film heritage. When you use Film Simulation Recipes, what you see is what you get, and the pictures don’t require manipulation—they’re not “photoshopped” (which, right or wrong, has become a bad word in recent times). Like using a particular film across a series of photos, choosing one Recipe can give your images a cohesive, intentional, and stylized aesthetic. Not having to edit allows for a simple and efficient workflow, which can save you a lot of time while increasing your productivity.

Using Recipes is Fun

Happy – Buckeye, AZ – Fujifilm GFX100S II – Fujicolor PRO 160C Warm Recipe

Last but far from least, shooting straight-out-of-camera JPEGs using Film Simulation Recipes is fun. A lot of people do it because they enjoy it. I can’t tell you how many times people have told me that using Recipes has made photography fun for them again. You should be enjoying the process of making pictures, and if you’re not, it might be time to ask yourself why, and consider if you should make any changes to your process. Maybe you don’t find Recipes and camera-made JPEGs enjoyable, and that’s ok. Different strokes for different folks. But a lot of people do find it fun, and it’s become a big part of the Fujifilm appeal. The Fujifilm Recipe community continues to grow and grow, and for good reason.

These five points highlight why a Fujifilm photographer using Film Simulation Recipes might love making their digital images look like film. Recipes combine some of film’s iconic character with digital’s convenience, consistency, and immediacy. There’s a very large community who appreciates the aesthetics of film and use it to purposefully convey certain feelings and moods through their pictures, but they also appreciate the ease of digital. The ability to combine both into a simplified workflow is quite attractive, which is why so many people are making their digital pictures look like film—and, no, unless they want to, they should not stop.

Film Simulation Comparison

This last Saturday I taught a class at Nuzira called Fujifilm’s Film Simulations & Fuji X Weekly Recipes — Film-like Photos Without Editing. Overall the class went well; however, for those who couldn’t attend in-person, the first 30 minutes of it did not livestream. I’m not sure what went wrong. But, if you want to catch the last hour, it’s on Nuzira’s YouTube channel. My apologies for the technical trouble.

A request that I had from someone in the class was to share the image that’s at the top of this article, which directly compares Fujifilm’s 20 Film Simulations. The other IQ settings in those photos are factory default (without Recipes). It’s a good way to see how the various Film Sims render the scene differently. If you are not sure what the different Film Simulations do and which ones you might like best, you can probably get a good idea by studying that image.

I don’t have a comparison of Film Simulations with and without Recipes, other than a quick side-by-side from a couple of years ago. It might be worthwhile to do something like that again, but perhaps more robust. With over 400 Recipes, it would be impractical to do all of them, or even most. Still, it might be beneficial to tackle such a project, so that’s something I’ll try to work on. I’m sure it will need to take place over a whole series of articles.

Fujifilm X-E5 & 23mm f/2.8 – Captured with a GFX100S II & 80mm f/1.7 – Reala Ace Recipe

While I was at Nuzira, I picked up a Fujifilm X-E5 with the 23mm f/2.8 that I had preordered. I didn’t get my name on the list quick enough to be in the first batch, but (thankfully) the second batch wasn’t far behind. I haven’t set up the camera yet, but I’m hoping I can get to that today. Not unrelated to the previous paragraphs, I plan to write some articles about the X-E5. After all, this is Fujifilm’s very first Recipe camera.

If you are in the Los Angeles area this coming weekend, please join me on a Fujifilm X half photowalk with Samy’s Camera, as part of their 49th Anniversary three-day event. Spaces are limited and won’t likely last long, so be sure to register today! It’s $25 per-person ($27.13 after taxes), but each participant will receive a $25 Samy’s gift card, essentially making it free. Please bring an SD Card so you can take your photos home. 

I’ll also be in Minneapolis on September 28th. Details to come, but it’s a don’t-miss kind of event, so if you live in the area, be sure to mark your calendars.

Kodak Pro 400 — Fujifilm X-Trans V Film Simulation Recipe

Hillside – Elk, CA – Fujifilm X-T5 – Kodak Pro 400

One film can produce many various looks depending on a whole host of factors. How was it shot: overexposed (and by how much), box speed, or underexposed (and by how much)? What gear was used, especially which lens? Were any filters used? What was the exact light situation? How was the film stored and handled? How was it developed, including how fresh were the chemicals, and what was the temperature and pH of the water? If it was printed, how was that handled and what paper was used? If it was scanned, which scanner was used, what were the settings, and what post-processing was done? How are you viewing the photo: print, light table, computer monitor, cellphone screen? There are a thousand factors that can affect the outcome—some a little, some a lot.

Sometimes I’ll get contradicting feedback on a certain Film Simulation Recipe. One person will say, I’ve shot with that film, and the Recipe matches almost exactly; another will say, I’ve shot with that film, and the Recipe is way off. That shouldn’t be surprising for the reasons pointed out in the last paragraph—both statements are probably quite true. There are other factors, of course, that are worth considering. One is called “memory color” (which is often mentioned by Fujifilm), in which we remember a film looking a certain way, but in reality our memory of it is a little off. I’ve experienced this personally, where I thought a certain group of settings looked exactly like some emulsion, but when I actually compared them side-by-side it was not such a close match after all. Which is preferable: memory color accuracy or technical accuracy? There’s no correct answer to that question, but you may prefer one over the other. Another significant factor is that, although Fujifilm does provide a fair amount of tools to customize aesthetics in-camera, there’s only so much that you can do with the options available to achieve a certain look. You can only get so close, and not a 100% match; however, it is surprising how close a Recipe will get sometimes. Also worth mentioning is that digital sensors and silver film behave quite divergently sometimes.

Fujifilm modeled the Classic Chrome Film Simulation after (non-specific) Kodak slide films from the 1980’s and ’90’s. Classic Chrome has some obvious similarities to both Kodachrome and Ektachrome; however, it’s not an exact facsimile of either (think of it more like a fictitious Kodak slide film). It does have a distinct Kodak-esque color palette, so it is a great Film Simulation to build Kodak Recipes on. The Nostalgic Neg. Film Simulation also has a Kodak-like palette, but it is intended to resemble prints from the 1970’s, and not projected slides or scanned film. Eterna and (to a lesser extent) PRO Neg. Std can be modified into Kodak aesthetics; however, they’re not modeled after any Kodak stocks. Circling back to Classic Chrome, I want to emphasize that it is primarily intended to replicate color reversal (slide) film, and not negative film.

Garden Lake – Avondale, AZ – Fujifilm X100VI – Kodak Pro 400

The newest Film Simulation, called Reala Ace, is modeled after color negative film, and most closely resembled Fujicolor PRO 160C. Despite its name, it’s quite obviously inspired by the ISO 160 Fujicolor PRO line of films; basically, it’s a new-and-improved PRO Neg. Film Simulation—a similar yet better iteration of PRO Neg. Std and PRO Neg. Hi (kind of like when Kodak replaced the NC and VC versions of Portra and introduced a new iteration of the films in 2011, except we still have the two PRO Neg. options…). Reala Ace doesn’t have a distinct Kodak palette, but, like PRO Neg. Std, it can be made into a Kodak-like look. The advantage of using Reala Ace instead of Classic Chrome is that it retains that “print film” quality of the Film Simulation.

This new Kodak Pro 400 Recipe came about after some feedback that Reala Ace might be a better foundation for a Kodak Portra 400 look than Classic Chrome. I had previously considered the possibility, but hadn’t put any effort into creating it. So I researched pictures and fiddled with the camera settings. I made a few different versions, which matched some certain examples but were notably off from others. I had to narrow it down to which specific Kodak Portra 400 look I wanted to replicate, and get as close to that as I could, with some compromises. It was definitely a process, and sometimes quite frustrating, but I settled on these settings. One disadvantage of using Reala Ace, obviously, is that, at its core, it’s a Fujicolor look, and sometimes that still comes through. You could think of it as printing Kodak film on Crystal Archive paper instead of Endura or Ektacolor. That’s not what this Recipe mimics, but it is a way to make peace with the issue. Most of these pictures were reprocessed in-camera using this Recipe, and not directly captured with it; however, I do have a bunch of other pictures (that are perhaps “less inspiring”) that were actually captured with the Recipe, but I only included a couple of them.

In the end, I feel that I got close-but-no-cigar. I think, in certain situations with certain subjects and lighting, this Recipe can be quite convincing at mimicking Kodak Portra 400 film. There are pictures in this article that you could put side-by-side with certain Kodak Portra 400 frames, and it would be difficult to distinguish which was the film and which was the Recipe. But there are other images that are so far off that I could not find a matching Portra 400 look (trust me, I tried). So I would say that this Recipe is hit-or-miss, and that’s why I didn’t name it Kodak Portra 400 v3 (although that’s what it’s named in my cameras right now). It’s definitely Portra 400 related. The full name of the film is Kodak Professional Portra 400, so I’m calling this Recipe Kodak Pro 400. There’s also Pro Image 100, another Kodak negative film, and this Recipe by chance isn’t terribly far off from that, either; however, it’s not intended to resemble that emulsion, and isn’t quite as good of a match. Either way, like the other Portra Recipes, how close it is or isn’t depends on which pictures you are looking at.

Walking the Museum Grounds – Savannah, GA – Fujifilm X100VI – Kodak Pro 400

I included a lot of sample pictures in this article, which will hopefully help to determine when this Recipe works well and when maybe it’s less than ideal. Like the film, it thrives in daylight, but this might be a better choice than some others in overcast situations. I also included a comparison of this Kodak Pro 400 Recipe with Reggie’s Portra, Kodak Portra 400, and Kodak Portra 400 v2 at the bottom of this article (for Reggie’s Portra and Kodak Portra 400, I set Color Chrome FX Blue to Off). I find it interesting that there are some common settings between this and the Kodak Portra 400 v2 Recipe, and also some opposite settings—that’s unintentional, just the way it worked out. Because this Recipe uses Reala Ace, it’s compatible with fifth-generation models, which (as of this writing) are the Fujifilm X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, and X-E5. It’s also compatible with the latest GFX cameras: GFX100 II, GFX100S II, and GFX100RF. Those who have been dissatisfied with the Portra 400 Recipes may find that they like this one better; those who love the Portra 400 Recipes might not be convinced that this is an improvement. Personally, I really like it, and I might keep both this and Kodak Portra 400 v2 in my C1-C7, as there are times when one might be preferable over the other.

Film Simulation: Reala Ace
Dynamic Range: DR400
Grain Effect: Strong, Small
Color Chrome Effect: Off
Color Chrome FX Blue: Strong
White Balance: 5200K, +2 Red & -3 Blue
Highlight: -2
Shadow: 0
Color: +1
Sharpness: -2

High ISO NR: -4
Clarity: -2
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs captured using this Kodak Pro 400 Film Simulation Recipe on a Fujifilm X-T5 and X100VI:

Birthday Boy – Buckeye, AZ – Fujifilm X-T5
(Not) Riding a Trolley – Washington, D.C. – Fujifilm X100VI
We’re on a Roll – New York City, NY – Fujifilm X100VI
AMC – New York City, NY – Fujifilm X100VI
Electric Sunset – Elk, CA – Fujifilm X-T5
California Sunset – Elk, CA – Fujifilm X-T5
Full Moonrise – Elk, CA – Fujifilm X-T5
Light, Reflected Light – Elk, CA – Fujifilm X-T5
Canon Camera – Buckeye, AZ – Fujifilm X100VI
Sunset in the Mirror – Avondale, AZ – Fujifilm X100VI
Terminally Waiting – Phoenix, AZ – Fujifilm X100VI
Warm Wood – Elk, CA- Fujifilm X-T5
Stairs – Elk, CA – Fujifilm X-T5
Underground Station – New York City, NY – Fujifilm X100VI
Roundhouse Locomotive – Savannah, GA – Fujifilm X100VI
Shop Interior – Savannah, GA – Fujifilm X100VI
The Tides – Bodega Bay, CA – Fujifilm X-T5
Bodega Bay – Bodega Bay, CA – Fujifilm X-T5
Greenwood Cove – Elk, CA – Fujifilm X-T5
Turquoise Pacific – Elk, CA – Fujifilm X-T5
Fog over Wild Brush – Elk, CA – Fujifilm X-T5
Fog Rolling In – Elk, CA – Fujifilm X-T5
Highway 1 – Elk, CA – Fujifilm X-T5
Coastal Fog – Elk, CA – Fujifilm X-T5
Magnolia – Savannah, GA – Fujifilm X100VI
Wet Sidewalk – Savannah, GA – Fujifilm X100VI
Wet Alley – Savannah, GA – Fujifilm X100VI
Red Bull – Savannah, GA – Fujifilm X100VI
Squirrel Box – Washington, D.C. – Fujifilm X100VI
Turn Arrow – Washington, D.C. – Fujifilm X100VI
Corridor – Arlington, VA – Fujifilm X100VI
Gravestones – Arlington, VA – Fujifilm X100VI
Empty Trail – Navarro, CA – Fujifilm X-T5
Southwest Sky – Arlington, VA – Fujifilm X100VI
Pilot Paused – New York City, NY – Fujifilm X100VI
Bus Stop – San Francisco, CA – Fujifilm X100VI
Box Truck – South San Francisco, CA – Fujifilm X100VI
Jackpot – New York City, NY – Fujifilm X100VI
Bike, Parking – New York City, NY – Fujifilm X100VI
Blue Car – San Francisco, CA – Fujifilm X100VI
99 – San Francisco, CA – Fujifilm X100VI
No Parking, unless it’s an RV – Fort Bragg, CA – Fujifilm X100VI
Tall Saguaro – Buckeye, AZ – Fujifilm X100VI

Comparison

Kodak Pro 400 Recipe
Reggie’s Portra Recipe
Kodak Portra 400 Recipe
Kodak Portra 400 v2
Kodak Pro 400 Recipe
Reggie’s Portra Recipe
Kodak Portra 400 Recipe
Kodak Portra 400 v2 Recipe

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black:
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Fujifilm X-T5 in silver:
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Fujifilm X100VI in black:
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Fujifilm X100VI in silver:
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Let’s Talk About X-Trans VI

In my estimation, the next generation of Fujifilm cameras is right around the corner, likely to be announced early next year. I’ll tell you why I think that, and I’ll take some guesses at what X-Trans VI could look like—what might be different on the next generation of X-series cameras.

Fujifilm’s generational lifespan for the X-series is about three years. Some are a little longer, some are a little shorter. X-Trans I had the shortest lifespan of only about one year, or maybe two years, depending on how you classify the X-M1, which had an X-Trans I sensor paired with X-Trans II processor. Otherwise, though, three or three-and-a-half years is the average. Even though the X-S20 and X-M5 (and likely the X-T30 III when it is announced soon) have an X-Trans IV sensor, I consider them fifth generation cameras because they have the X-Processor 5 and everything that goes with that—they have some notable similarities to the other fifth generation models (the X-M1, on the other hand, had notable dissimilarities with X-Trans II models). The X-H2/X-H2s kicked off X-Trans V a little over three years ago, so we’re due for the next generation.

Fujifilm has been using the X-E series as a marker for the end of an X-Trans generation—not as the last camera, but as the second-to-last. The X-E1 was the second-to-last X-Trans I camera, with the X-M1 as the last; the X-E2s was released simultaneously with the X70, the last two X-Trans II cameras; the X-E3 was the second-to-last X-Trans III model, with only the X-H1 following; the X-E4 was the second-to-last X-Trans IV release (not including the X-S20 and X-M5), with the X-T30 II as the last. The Fujifilm X-E5 will most likely continue this pattern, and be the second-to-last fifth-generation model, with only the upcoming X-T30 III following. I think it’s safe to say, based on past patterns, that 2025 will be the final year for the fifth-generation, and the sixth-generation will kick off in 2026.

Fujifilm often announces cameras in January/February, which are shipped in February/March. There’s a reasonable chance that will continue; however, not every year sees a camera released at the very beginning. A spring announcement with a late-spring, early-summer release is also common. My best guess is that the first sixth generation camera will be announced on or before the end of May, but probably sooner. Keep in mind this is merely a guess and nothing more.

Captured with a Fujifilm X-M1

What will X-Trans VI look like? I think it will be more about speed and efficiency than resolution. X-Trans takes a lot more computing power than Bayer, which not only puts a strain on the processor, but can also be more prone to heat dispersion issues. By emphasizing speed and efficiency improvements, Fujifilm can minimize some of the drawbacks to X-Trans. Besides, 40mp is already more than enough resolution for the format. I’m not sure if Fujifilm plans to continue using the same sensors and just upgrade the processor, or if we’ll see new sensors, too—or maybe a mix. Or it could be that we’ll see “new” sensors that have identical specs to the old ones, with small design improvements.

Sony makes Fujifilm’s camera sensors, as they do for many camera companies. If Fujifilm wants a partially-stacked 40mp APS-C sensor, Sony has to be willing to manufacture and sell it to Fujifilm. I think such a sensor would be well received in an X-H3 and X-T6, and would help to address speed and efficiency. Would Sony make that sensor, and how much more will it cost than the non-stacked version? That’s a good question. I think there is potential for some cameras to have a partially-stacked 40mp sensor (X-H3 and X-T6), and some to have a non-stacked 40mp sensor (for example, X-T60 and X-E6).

What about the X-H3s? Will it continue with the 26mp stacked sensor? If the X-H3 has a partially-stacked sensor, that might narrow the gap sufficiently for Fujifilm to discontinue the X-H2s line altogether. I think it’s possible that Fujifilm offers some small under-the-hood improvements along with the X-Processor 6, and simply call it the X-H2s II (basically, a very minor update). I also think it’s possible that Fujifilm replaces the X-H2s with an X-series version of the upcoming GFX Eterna cinema camera. I’m not sure how well the X-H2 and X-H2s have sold, and if Fujifilm feels that both models are justified in the new generation. If there’s one camera potentially on the chopping block, it’s likely either the X-H2 or the X-H2s; however, my guess is that they both continue, unless an “X Eterna” model is introduced as a sort-of replacement for the X-H2s.

I also wonder if Fujifilm will continue to use the X-Trans IV sensor into the sixth generation. As far as I know, Sony doesn’t offer any APS-C sensor in-between the 26mp that X-Trans IV is built on and the 40mp that X-Trans V is built on. Maybe Sony has been developing (say) a 32mp sensor behind the scenes; after all, Fujifilm was the first and (so far) only customer of the 40mp sensor, so it could happen with another one. If so, Fujifilm would move beyond the X-Trans IV sensor in its lower-resolution sixth generation cameras, like the X-S30, X-M6, and X-T30 IV (perhaps the X-T30 III and X-T50 “merge” into one line, called the X-T60, with a 32mp X-Trans VI sensor). If not, I suspect that the X-Trans IV sensor will live on for a few more years, or maybe they make a minor change to it and call it 26mp X-Trans VI. It might even make sense for Fujifilm to offer three different resolution options.

Captured with a Samsung NX210 in 2013

It’s possible, albeit highly unlikely, that Fujifilm will stop using Sony sensors. Samsung makes pretty good camera sensors, and Fujifilm even helps with some of their technology. They used to manufacture APS-C sensors for their long-defunct NX line, including a 28mp one that was pretty well regarded at the time. I could see Fujifilm using a new sensor maker for X-Trans VI, but I would be highly surprised if that actually happens. Sony is tried-and-true, reliable, and comfortable—if it ain’t broke, don’t fix it.

My guess is that the next X-Pro, which might be called X-Pro4, X-Pro5, or maybe even X-Pro6, will be announced early next year, and will be the first sixth generation camera. I have no idea what will be different about it. I really hope that it has the XPan aspect ratio—it would be an absolute shame if it doesn’t. The X-Pro1 kicked off X-Trans I, the X-Pro2 launched X-Trans III (there was a significant gap in-between the two), and the X-Pro3 was the first camera with Classic Negative (and some other JPEG goodies). It’s overdue, so it makes sense to me that it will be the first X-Trans VI model.

After that, the X-H3 and X-H3s (or X Eterna) seem like logical options, followed by the X-T6, which might come in late 2026 or early 2027. I could see the X-S30 announced in May of 2027, and with it the new 32mp sensor (if such a sensor happens). Of course, this is all highly speculative. I have no inside information, these are merely guesses that should be taken with a huge amount of salt.

I do think that X-Trans VI should introduce a new Film Simulation or two. While Fujifilm is the in-camera JPEG processing leader, other companies are trying to close the gap, so Fujifilm should not be complacent. Some ideas: PRO Neg. H, that resembles Fujicolor PRO 400H film, and turns pastel with overexposure; Velvia XPRO, which mimics Fujichrome Velvia 50 that has been cross-processed; Fortia, which is simply the Pop Color Advanced Filter graduated to Film Simulation, resembling Fujichrome Fortia film; Natura, a facsimile of Fujicolor Natura 1600; Neopan, a new B&W option similar to Acros but with more contrast. I have many other ideas, but those should get Fujifilm started if they’re not sure what to do.

It shouldn’t stop with Film Simulations. Some other JPEG ideas are: Highlight and Shadow Color Toning, allowing for a split tone aesthetic (available for both color and B&W photos; something like the Monochromatic Color option, but specifically for Highlight and/or Shadow); Faded Shadow Effect (Strong, Weak, Off); Vignetting (Strong, Weak, Off); Halation Effect (Strong, Weak, Off); Light Leak Effect (On, Random, Off); Mid Tone adjustment within the Tone Curve (-2 to +4); Medium Grain size and strength; Extra Strong and Extra Large Grain Effect. Additionally, I’d like to see the Retro and Expired Film Filters from the X half make their way into Advanced Filters, and also the ability to set Grain and perhaps some other customizations within Advanced Filters. Last but certainly not least, all of the 40mp cameras should have the XPan aspect ratio. If Fujifilm introduced just half of those ideas, it would be highly celebrated.

I’d also like to see Fujifilm address the IQ options—the Recipe parameters—linked to other settings, such as AF, sound, etc., within C1-C7. I explained this problem last year, and provided Fujifilm with a potential solution that came from Fred Miranda—if you’re from Fujifilm, you may want to read that article. Also, John Peltier covered this topic in his Fujifilm X-E5 video. There’s more than one way that this could be addressed, and the X-E5 does sort-of somewhat fix it, but I think it’s important to find a solution sooner than later.

We’re nearing the end of the fifth generation of the X-series. In all likelihood, the sixth generation will come in 2026, which is right around the corner. I have no idea what changes that will bring, but it will certainly bring some. While I’m excited for the new cameras, I also want to express my opinion that camera successors come too quickly. If parts can be secured, camera makers should keep manufacturing models for many years. The refresh rate should be five-to-seven years; three years should be an exception and not a rule. Regular firmware updates can keep “old” products fresh. This also means you have to keep building the current models, and situations where a certain one is discontinued and the successor doesn’t come for a couple of years should be avoided. Discontinue the old model when the new one is six months out, and when the new one is released, it should be a substantial update, and not a minor refresh. This seems like a more realistic approach, and is more similar to how the camera industry worked for many, many decades—I hope we can get back to that. In the meantime, I’ll continue to enjoy the cameras I have, which are quite excellent photo-making machines. It’s fun to consider what the future might be, but it’s important to not lose sight of here and now, which is what actually matters.

Join me THIS Saturday in Scottsdale, AZ

I’ll be leading a class at Nuzira THIS Saturday, September 6th, at 11:00 AM in Scottsdale, Arizona. Please join me in-person as we discuss Fujifilm’s Film Simulations and Fuji X Weekly Recipes. Click here for more information, and to register for free. Spaces are very limited. I hope to see you there!

Also, for those in Southern California, be sure to join me on September 13th at 2:00 PM for a Fujifilm X half photowalk with Samy’s Camera, as part of their 49th Anniversary three-day event. Spaces are limited and won’t likely last long, so be sure to register today! It’s $25 per-person ($27.13 after taxes), but each participant will receive a $25 Samy’s gift card, essentially making it free. Please bring an SD Card so you can take your photos home.