1971 Kodak — A Fujifilm Recipe for X-Trans V Cameras

View of the North Rim from the South – Grand Canyon NP, AZ – Fujifilm X-T5 – 1971 Kodak

I was flipping through the pages of a photo album that my grandma had put together a long time ago, when I saw something interesting. Most of the pictures in this book were captured before I was born, and some when I was very young. I came across a group of color prints that all looked similar. They were warm—very yellowish—with fairly subdued colors, kind of flat-looking, yet with a decent amount of contrast. Blown-out highlights was a commonality among many (but not all) of the prints. A month and year were printed on the border, along with a red fox. Kodak is faintly visible on the back of the paper.

I was very intrigued by the aesthetic of these photographs. It was much different than the prints from my childhood. There was an obvious resemblance to my 1970’s Summer Film Simulation Recipe, although not quite identical. So I set out to recreate it with my Fujifilm X-T5.

Grand Dome – Grand Canyon NP, AZ – Fujifilm X-T5 – 1971 Kodak

From the clues, I determined that the film was most likely Kodacolor-X, which was a popular color negative film from that era. It required the C-22 development process, which was a predecessor to C-41. The prints likely are a bit discolored and faded due to age, and probably looked slightly different when they were newly made. Many of them were square, and those were likely shot on a Kodak Instamatic camera and on 126 format film; the rectangular pictures are from 35mm film. Most of the prints were developed in 1971, although some had dates in 1972 printed on the border. The red fox indicates that it was developed at Fox Photo, which at the time was a popular one-hour photo lab. Interestingly, in the iconic mall scene in Back to the Future, it’s a Fox Photo that get’s destroyed by the VW van.

I made a scan of one of the prints, and it really messed up the look. I did my best to correct it to closely match the print, and I did get pretty close; however, it’s not 100% identical. I didn’t use this scan, but the prints themselves, to create the 1971 Kodak Film Simulation Recipe. I think you can still get a pretty good idea of what the prints look like from the scan.

A scan of one of the prints from 1971.
The kid on the right with the trombone is my dad when he was 15.

The aesthetic that the 1971 Kodak Recipe is intended to produce is Kodacolor-X film printed on Kodak paper in the early-1970’s, and viewed today after aging. The most similar Recipe to this is 1970’s Summer, and I’ve included a comparison at the bottom so that you can see the difference. This Recipe is compatible with fifth-generation X-Trans cameras from Fujifilm, which (as of this writing) are the X-H2s, X-H2, X-T5, X-S20, X100VI, X-T50, X-M5, X-E5, and X-T30 III cameras, as well as the latest GFX models: GFX100 II, GFX100S II, and GFX100RF. This Recipe pairs very well with vintage glass (or inexpensive third-party lenses with character), and is best for sunny daylight scenarios. This isn’t a new Recipe. It was a App Patron Early-Access Recipe for the last two years, but now it’s available to everyone.

Film Simulation: Nostalgic Neg.
Grain Effect: Weak, Large
Color Chrome Effect: Strong
Color Chrome FX Blue: Weak
White Balance: 5900K, -1 Red & -6 Blue
Dynamic Range: DR100
Highlight: +2
Shadow: -2
Color: -2
Sharpness: -4

High ISO NR: -4
Clarity: -4
ISO: Auto, up to ISO 6400
Exposure Compensation: -1/3 to +1/3 (typically)

Example photographs, all camera-made JPEGs captured using this 1971 Kodak Film Simulation Recipe on my Fujifilm X-T5:

BM&LP RR 6001 – Williams, AZ – Fujifilm X-T5
Standing at the edge of the Canyon – Grand Canyon NP, AZ – Fujifilm X-T5
Four Kids at the Canyon – Grand Canyon NP, AZ – Fujifilm X-T5
Golden Sunlight in the Canyon – Grand Canyon NP, AZ – Fujifilm X-T5
Garden Wall – Buckeye, AZ – Fujifilm X-T5
Last of Autumn – Buckeye, AZ – Fujifilm X-T5
Backlit Backyard Leaves – Buckeye, AZ – Fujifilm X-T5
Leaf Pile – Buckeye, AZ – Fujifilm X-T5
Autumn Tree and Grey Sky – Buckeye, AZ – Fujifilm X-T5
Construction – Buckeye, AZ – Fujifilm X-T5
Old Saguaro Reaching High – Buckeye, AZ – Fujifilm X-T5
Pinyon Pine at the South Rim – Grand Canyon NP, AZ – Fujifilm X-T5
Lookout Store Sign – Grand Canyon NP, AZ – Fujifilm X-T5
Swift – Litchfield Park, AZ – Fujifilm X-T5
No Teasing the Horses – Litchfield Park, AZ – Fujifilm X-T5

Comparison:

1970’s Summer Film Simulation Recipe
1971 Kodak Film Simulation Recipe
1970’s Summer Film Simulation Recipe
1971 Kodak Film Simulation Recipe

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