As you probably already know, Nikon announced a new camera a few days ago, and with it they also announced a new upcoming feature called Imaging Recipes. This will apparently be used in conjunction with their new camera-to-cloud feature, and allow users to upload their custom Imaging Recipes to the cloud and wirelessly transfer them to their camera, plus Nikon will have a curated list of Recipes that can be transferred wirelessly to the camera. I’m very happy to see the whole Recipe thing catching on with Nikon and across the camera industry, and I hope that it helps a lot of photographers.
I believe that Fujifilm should use their X-App to make it easier to store and transfer Film Simulation Recipes to their cameras. Honestly, this is something that Fujifilm should have done a long time ago, but now it should be fast tracked, in my opinion.
It’s been amazing to watch this whole Recipes thing grow and grow and grow. I don’t know if people really understand just how big it is right now, or how far it has all come. Some have been around for the journey, but most probably aren’t aware of the whole story. In any event, the reason why it’s grown so much is because of you, the Fujifilm Film Simulation Recipe community. You all are programming the Recipes into your cameras and capturing wonderful pictures, sharing them with friends and family and across social media. You are inspiring more people than maybe you realize. Really, it’s been largely organically that this whole thing has become what it is. Photographers helping fellow photographers. The key to it all is community; community is the recipe. Thank you for being such an amazing group of genuinely wonderful, kindhearted, encouraging, and inspiring people!
*This is not the original article. I wrote the original article with a tone that I regret, and I’m sorry for publishing it. This article is what the original should have said, and is what I really wanted to say, setting aside the emotions that I had on that day.
I Spy with my Little Eye – Laguna Beach, CA – Fujifilm X-T5 – Fujicolor Reala 100
There’s an Adobe controversy that seemingly everyone’s talking about. I have probably a unique take on it, and I want to share that with you in this article. If you’re interested, read on; otherwise, this is probably a post that’s ok to skip.
I don’t want to spend too much time rehashing what has already been said about it, but for those who don’t know… Adobe—the makers of Photoshop, Lightroom, and a number of other software programs—has been ticking off their customers for some time now. They’re constantly doing something that makes their customers unhappy—but, apparently, not unhappy enough to actually matter. Adobe is the long-time reigning king of photo and video editing software (at least by subscription sales…), and their closest competitors are pretty far in the distance. Adobe is not worried in the slightest about any controversy they’ve stepped into. They can be brazen in their controversies and it doesn’t bother them even a little. They have a lot to gain and very little to lose (or so they think). They can even spy on your pictures, and you’re not going to do a darn thing about it.
That’s the current controversy. Adobe has updated their terms of service, which allows them to potentially look at your pictures—presumably only if you are utilizing their cloud service and/or AI technologies; however, they haven’t fully clarified that, which certainly casts some doubt to a limited use scenario. If you’re not being forthcoming, people are going to assume all sorts of things, especially if you have a history of deception. For example, nobody had a clue that Adobe was using their pictures (via Adobe Stock) to train their AI; when it came out, Adobe pointed out it was in the terms of service, and everyone was like, “I don’t remember agreeing to that, and I wouldn’t have if I had known.” But how can you argue? You agreed. Is it Adobe’s fault that you didn’t read the lengthy terms of service written in a legal language that only an attorney could fully understand? No, it’s your fault, because you agreed, even though you had no idea what you were agreeing to. It was buried in there somewhere, apparently, that Adobe could legally use your pictures to eventually put you out of business.
A photo from 2015, back when I still post-processed RAW files. A little over-edited; nevertheless, this picture hangs on a wall in my house.
If you want to learn more about the controversy, PetaPixel has a few articles (here, here, and here). Tony Northrup has a video. Even Fujirumors has a post. There are a thousand more, I’m sure, that you can find and read. It’s a big story, but it won’t make any difference, unless this is the straw that breaks the camel’s back. Unless their customers have finally had enough and have a mass exodus. Otherwise, we’ll all forget about this rather quickly, and (as usual) it will be a complete nonissue.
The fact is that most apps are spying on you. Data is money right now. Big money. It’s a multi-billion-dollar-a-year industry. The more that is known about you, the easier it is to control how you think and behave and (most important to companies) to sell you crap that you probably don’t need and otherwise wouldn’t have purchased. Adobe is spying on you for the same reasons why Google, Apple, Meta, Yahoo, etc., etc., etc., etc., etc., are spying on you. There’s a lot of money to be made from knowing more about you, and there’s a lot of money for that data. They will tell you that it’s innocent: to improve customer service or improve their products or for legal or training purposes— something like that—but in reality it’s about the money that they can make from doing it. Your money, btw—it’s about how they can get their hands on your money more easily. And it’s not just your money; they don’t actually care where the cash comes from—for example, Adobe’s AI ultimately isn’t about getting more money from photographers, but eventually the money that might otherwise go to photographers; they’re going to cut out the middleman (that’s you).
I know all of this because, technically speaking, I’m an app developer, and I’ve learned this stuff while developing apps and researching topics related to it. My apps don’t spy on anyone for any reason. I collect zero data with my apps, not even user names or email addresses. There are plenty of people who would say it’s not smart to do that—everyone else is doing it, and making a lot of money in the process. Why shouldn’t I? But I value your privacy, because I value my own privacy. Treat others how you wish to be treated, right? That’s the Golden Rule, which used to mean something. Maybe I’m naive, but I think the world would be better if more people followed that principal. Unfortunately, most apps don’t follow that rule, and you’re being spied on a lot more than you likely realize.
Going back to Adobe, I haven’t used their products for a long time now. A lot of Fujifilm photographers use Capture One instead of Lightroom because of how it handles X-Trans files. Nowadays—and for a handful of years now—I shoot JPEGs, and don’t edit, other than cropping/straightening and maybe a minor adjustment occasionally. I use Film Simulation Recipes, and get the look I want straight-out-of-camera, unedited. I have no need for Photoshop or Lightroom or even a competitor’s version of those programs. Personally, I don’t really care what Adobe does or doesn’t do, because I have no skin in the game, so to speak. Every person’s needs are different, but I bet that a lot of you reading this probably don’t need Adobe’s software, either, and could cancel your subscription (if you have one) without any negative impact whatsoever on your photography. If you’ve been on the fence about cancelling your Adobe subscription, perhaps now is a good time.
Even though Adobe owns the primary programs that many photographers use, if you are not happy with them, why continually give them your money? There are alternative software options, and alternative approaches, that make Adobe unnecessary for almost everyone. For me, it’s Film Simulation Recipes and JPEGs. For you, maybe it’s Capture One or some other program. I don’t want to suggest what might be the best choice for you, as we’re all different. Maybe you actually really do need Adobe; if that’s you, I hope you don’t mind being spied on by them, because they might just be doing that.
Anyway, this will all blow over really quickly, and two weeks from now probably no one will even be talking about it or concerned in the least about Adobe possibly spying on their pictures. So none of this actually matters. But if it does matter to you, just know there are indeed other options, and some might even be closer to you and easier for you than you realize.
Panasonic just announced a new camera: Lumix S9. I’ve never touched or seen the Panasonic Lumix S9 in person. I’ve only seen reviews of it, such as the Chris Niccolls writeup on PetaPixel. I have a few quick thoughts that I want to share with you, before returning to the regularly scheduled programming.
Many years ago I used to own a Panasonic camera, but only briefly, because I didn’t care for it. It was one of their low-budget models, so maybe if I had something higher-end I would have liked it better. I’m sure I would think much differently about the S9; however, I don’t have much of a personal interest in the brand. If they ceased making cameras, I probably wouldn’t even notice. The S9 only crossed my radar because I might be the reason that it exists.
I captured this on a Panasonic in 2016
The Lumix S9 is specifically intended to appeal to those waiting for a Fujifilm X100VI, but are on a really long waitlist. There’s a vague retro rangefinder styling that might from a distance look similar to the Fujifilm X-E4. It has a 24mp full-frame sensor. More interestingly, it has LUTs, a LUT button, and a LUT app. Panasonic intended this camera for those who want straight-out-of-camera film-like results. We’ll get to that in just a moment.
There are some serious design issues that make the camera a compromise. I think they wanted it to be in a certain size and price point to appeal to potential Fujifilm customers, but they had to strip it down in order to do so. There’s no viewfinder—optical or electronic—which means you’ll have to compose everything on the LCD. That’s ok sometimes—Ricoh GR cameras are that way—but it’s definitely not ideal. There’s no grip—not even a small one—which is ok if the lens is small and lightweight, but not for most of the lenses available for the camera. You won’t find a joystick. Most severely, the S9 doesn’t have a mechanical shutter, so it isn’t a good option for artificial light or quickly moving objects. I don’t like the PASM mode dial, and wish it had retro controls.
The Fujifilm X-A3 was the X-A5’s predecessor, but quite similar overall
Like I said, I have not seen or touched the S9 in person, but it seems like a full-frame version of the Fujifilm X-A5; however, it has IBIS, while the X-A5 doesn’t. Still, there are enough similarities that, in my opinion, the X-A5 is the model people should be focusing their comparisons towards, and not the X100VI. Between the X-A5 and the S9, the S9 wins, but you can buy the old Fujifilm for less than $500, while the S9 will cost you $1,500.
Now back to the LUTs, perhaps the defining feature of the Lumix S9. Those who edit videos are probably quite familiar with LUTs; however, it’s not nearly as well-known or well-understood in the still photography world (and it’s not the same as a film simulation, either). LUTs are presets that overlay (preferably flat) videos or images. Let’s say you captured a photograph using the Eterna film simulation with Highlight, Shadow, and Color all set to -4, then later added a filter to that JPEG to add in contrast and color—that’s what a LUT does. The S9 has the ability to store and apply LUTs to both videos and still photographs in-camera.
This isn’t a new feature for Panasonic, but what is new is that the LUTs can now be added to the camera wirelessly via an app (Fujifilm should do this with Recipes). There’s a library of LUTs available on the app, plus you can create your own. A button on the camera activates the on-camera LUT library. This is a bold move by Panasonic, one that takes direct aim at Fujifilm, and is intended to lure potential (or maybe even current) Fujifilm customers. They want a Recipe-like movement for their own brand.
There are a few reasons why, in my opinion, it won’t catch on. First, the S9 is too stripped down to be taken seriously. Sure, people will buy it, but it won’t be a trendy camera. Second, “LUT” is far less imaginative and romantic than “film simulation”—aside from that, Panasonic doesn’t have the vast experience manufacturing analog emulsions like Fujifilm does. Third, creating your own Film Simulation Recipe is far less complicated (but can still be complicated) than creating your own LUT. Fourth, there are more Recipes available for Fujifilm cameras than there are LUTs available for Panasonic.
With all of that said, I think it’s great that Panasonic is trying this out. More and more, photographers are relying on camera-made JPEGs, and are editing less and less. I think that’s wonderful! The stigma of “you must shoot RAW; only amateurs use JPEGs” is rightfully melting away. I think it’s only a matter of time before camera companies team up with RNI, Alien Skin, VSCO, etc., and offer film-like presets in-camera. Fujifilm has a film heritage that allowed them to build it from the ground up and achieve convincing results. They’re pioneers and leaders in all this, and now it’s catching on.
However—and I had a conversation with someone about this today—would film simulations be the big deal that they are today if not for Fuji X Weekly and Film Simulation Recipes? Would the Panasonic Lumix S9 exist without this community? Probably not. That’s an incredible honor! It goes to show that there’s something to all this—a rising tide that is affecting all of photography, and not just those with X-series models. It will definitely be interesting to see what happens in the next few years: with Fujifilm, Panansonic, and all the other brands who are sure to try their own take on film simulations and Recipes.
The brand-new Fujifilm X-T50 was just announced! It’s both surprising and intriguing. This might be Fujifilm’s most contentious model since the X-Pro3, but it shouldn’t be controversial at all. What exactly is the X-T50? Is it the right camera for you? I’ll try to answer those questions in this article.
The double-digit X-T line has traditionally been Fujifilm’s mid-level, enthusiast-grade, interchangeable-lens, SLR-styled models (that’s a mouthful!). It’s the little brother of the single-digit X-T cameras, like the X-T2 and X-T3. With the discontinuation of the low-end triple-digit X-T series, the double-digit X-T cameras have become Fujifilm’s de facto entry-level option. The Fujifilm X-T30 II, which was released in November of 2021, is the current base model, although it’s neither cheap in quality or price—it’s still a mid-tier APS-C camera.
The X-T50 is not the successor to the X-T30 II, but a whole new (yet highly similar) line. Fujifilm plans to sell the X-T30 II alongside the X-T50, similarly to what they did with the X-T3 and X-T4 a few years back. This also means that there is a potential future successor to the X-T30 II, perhaps called the X-T30 III or X-T40; I don’t know that for sure, but I think it is a fair assumption. The main thing for you to know is that the X-T50 is not a replacement for any previous model, but a whole new camera.
There are some key things that set the X-T50 apart from the X-T30 II. First is the 40mp X-Trans V sensor, the same sensor found in the X-H2, X-T5, and X100VI; the X-T30 II has the 26mp X-Trans IV sensor. Second, like the other 40mp cameras, the X-T50 has IBIS; the X-T30 II doesn’t. Perhaps the biggest difference—and the one that is most contentious—is the Film Dial. The X-T30 II has a Drive Dial on top, but in its place on the X-T50 is a brand new knob for switching between the film simulations (Drive is a button on the X-T50, like on the X100VI and X-E4). Aside from that, the X-T50 is a tad bigger than the X-T30 II, has a more rounded design, and costs quite a bit more ($1,400 for the body-only). The X-T50 is more premium than the X-T30 II, but, unsurprisingly, it’s not at the same level as the X-T5. I’d call it an upper-mid-tier model, higher than the X-T30 II but lower than the X-T5.
The Film Dial is a brilliant move by Fujifilm. I know that some may not “get it” and that’s ok; not every camera is for every person. Film simulations are such an intrinsic part of the Fujifilm experience for many users. Placing it on top of the camera in a position of importance makes film simulations a more immersive experience, one that invites exploration. The Film Dial alone will sell the X-T50; 40mp, IBIS, 6K video, etc., are merely bonuses. By simply taking an already existing and loved feature, and moving it from an Fn button or Menu position to the top plate, Fujifilm reinvented the functionality of their camera.
It’s not that the X-T50 does something that the X-T5 (or any other Fujifilm camera) doesn’t, it’s only how it is presented to the photographer. You can use the exact same Film Simulation Recipes on the X-T50 that you can on the X-T5, X100VI, and X-H2, and the analog-like output is identical between each of those models. What is unique about the X-T50 is that a turn of the Film Dial will instantly change the film-like aesthetic. That experience differentiates this cameras from all the others—not just other Fujifilm models, but from every brand. The Film Dial makes the X-T50 a “digital film” camera.
I don’t want to get too deeply into what the Film Dial is and how to get the most out of it, because I have a whole article that explains it in detail (click here). What’s important to know is that the knob only changes the film simulation and nothing else. On the dial, there are eight (out of the 20) hard-set film sims (Provia, Velvia, Astia, Classic Chrome, Reala Ace, Classic Negative, Nostalgic Neg., and Acros), plus three customizable positions for your favorites that were left out. The “C” position simply disables the Film Dial.
If Fujifilm had asked for my input, I would have suggested a couple of changes. First, a C1-C7 Dial (or, better yet, a C1-C11 Dial, since there are 12 positions) would have been most ideal for those who use Film Simulation Recipes. That would’ve been less contentious, and I think a lot of current Fujifilm users would be excited for that; however, I understand why Fujifilm didn’t choose that route: a Film Dial is more inviting and less intimidating to the uninitiated. My advice to Fujifilm is to release an X-T55, which would be the exact same camera, but with a C1-C7 (or C1-C11) Dial in lieu of the Film Dial. Second, since they didn’t do that, I think it would have been really cool if each film simulation on the Film Dial could be customized into a Recipe. If Highlight, Shadow, Color, Dynamic Range, Grain, etc., etc., etc., could be custom set to each film sim on the Film Dial, that would be awesome. While Fujifilm could make that change with a Kaizen firmware update (and I very much hope they do), it would be surprising if they did. But, no worries, because I’ve figured out a good strategy for how to use the Film Dial as-is, and it’s highly enjoyable.
There are probably a number of people who are concerned that the X-T50 uses the “old” NP-W126 battery, and not the new NP-W235. I took this camera with me on multiple trips, and shot with it literally all day several times, and only once did I actually have to use a spare battery. So as long as you have two NP-W126 batteries, you should be good-to-go. Perhaps a second spare is a good idea if you record a lot of video footage.
So who is the Fujifilm X-T50 for? Is it worth buying? Should a different camera be considered instead? There are a few groups that the X-T50 makes a lot of sense for, and a couple of groups that I think it could potentially be a good option for.
First, the Fujifilm X-T50 is great for those who shoot film, but want to get into digital photography. With film prices so high right now, there are a number of analog photographers who are seriously considering their first digital camera. Or perhaps they haven’t picked up a digital camera in a long time because they didn’t appreciate the experience of it, and are searching for something that is more reminiscent of film photography. I can relate to this, personally. I have no doubts that it will be highly appealing to this group of people—after all, the X-T50 is Fujifilm’s “digital film” camera.
Next up are those who succumbed to the Fujifilm X100VI hype but cannot secure a camera due to the unprecedented demand. Specifically, I’m talking about those who are not current Fujifilm users—those who have a different brand of camera or perhaps no “real” camera at all currently. They will see the X-T50 as an alternative that they have a better chance at actually getting their hands on. Since most of the specs are exactly the same, it won’t take much to convince someone in this group to buy it instead of the X100VI. Obviously, there are some significant differences between the two models, but there are enough similarities that the X100VI’s demand (and Fujifilm’s inability to fulfill it) will notably fuel X-T50 sales. The X100VI’s hype is real, and, in my opinion, well deserved; the X-T50 is not an X100VI, but certainly close enough for many people.
Third, the X-T50 will be appealing to video content creators who desire streamlined color grading. The Film Dial works in video mode, and film simulations can reduce or even eliminate some editing steps. This is an underrated and underutilized aspect of Fujifilm cameras that I think will be employed more on the X-T50 simply because of the Film Dial.
Then there are Fujifilm X-T5 owners who want a smaller and lighter option—but with an identical output—to be a companion camera. Some might appreciate the divergent shooting experience, while others might not. I think, for this group, the X-T50 is contentions, and either you’re intrigued by it or put off, and your opinion has likely already been made.
The last group are those who have an older double-digit X-T camera, or perhaps even a triple-digit model, and are eager to upgrade to something brand-new. The X-T5 is a little too big, heavy, and/or expensive for you, while the X-T30 II doesn’t have the latest two film simulations or features like 6K video and IBIS. If you appreciate the Film Dial, the X-T50 could be perfect; otherwise, this might not be the double-digital X-T camera that you were wishing for.
I really like the Fujifilm X-T50, personally. It’s fun, and offers a divergent experience from the other retro-inspired models. But, no camera is perfect, and none are for everyone. Each person has their own preferences. I think the X-T50 will, generally speaking, appeal more to non-Fujifilm photographers than current Fujifilm owners. On one hand, that’s really good. The X-T50 will be a lot of people’s gateway into Fujifilm. On the other hand, there are plenty of people who will complain that Fujifilm should have designed it another way. I do wish that the new knob had been implemented just a little differently, but I completely understand why they did it. Just because this camera might be more well-received by those buying their first Fujifilm model, doesn’t mean that current Fujifilm enthusiasts can’t or won’t like it, too, because I think many will (I enjoyed it); however, there are some who definitely won’t.
The Fujifilm X-T50 is brilliant, as it blurs the line a little between digital and analog, and gives users a unique photography experience. I have no doubts that the Fujifilm X-T50 will be a huge success, and the new Film Dial will be a big reason for it.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
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Let me apologize right up front for the slowdown in articles lately. I’ve been really busy the last few weeks, and especially the last two weeks, and particularly the last handful of days. I’m hopeful that the chaos will calm down soon—perhaps in another week—and I can get back to publishing the amount and quality of content that you are used to seeing on Fuji X Weekly.
Anyway, Fujifilm just released a teaser video ahead of their May 15/16 X Summit in Sydney (10 PM Pacific, 1 AM Eastern). From the video, it appears like they’re going to announce a camera and lens. It definitely looks intriguing. I might have to catch the X Summit the morning after because it is so late here in America. It’s only seven days away, which means we’ll know all of the details by this time next week.
I browsed Fujirumors today, to catch up on the latest buzz. I found two articles that I want to briefly comment on. First, Fujifilm apparently is working on an X100-like GFX model (no PASM, please!), which might possibly be released sometime next year. Second, Fujifilm apparently has began the initial work on a potential digital X-Pan camera to be released in 2028. I don’t know if there’s any truth to either of those, and even if there is, there’s plenty of time for Fujifilm to switch directions. However, if there is any kernel of truth, my response is: heck, yeah! I’d buy both. Take my money, Fujifilm!
I think both of those potential future cameras qualify as “wow” products, which Fujifilm talked about a couple years ago. If they are indeed in the process of creating those two models, I would just offer my encouragement to keep at it, Fujifilm, and make it happen. It seems as though there are exciting times ahead for Fujifilm photographers!
For those of you with a Ricoh GR camera, a new version of the GR III and GR IIIx, called HDF (or, Highlight Diffusion Filter), was just announced. There’s not much different between the HDF model and the regular one other than the built-in ND filter has been replaced by a built-in diffusion filter. From the sample pictures produced by Ricoh, the effect of their “Highlight Diffusion Filter” is rather weird, and I think it is because they used ink. A CineBloom or Black Pro Mist would be much preferable, but attaching filters to the front of the camera requires an adapter which makes it not-pocketable; being able to slide the GR into my pants pocket is the main reason why I own one, so I don’t use filters with it personally.
I like the concept of the change. The built-in ND filter is nice to have available on a rare occasion, but, generally speaking, I use diffusion filters more often than ND, and having it built-in is pretty cool. Unfortunately, I don’t think the execution was all that impressive. I haven’t tried it personally, so I don’t have any first-hand experience, but just look at the sample pictures here (especially this one), and make of that what you will.
Ricoh GR III + Vibrant Nostalgia Recipe
Anyway, with the extreme success of the Fujifilm X100V and now X100VI coupled with the difficulty in actually getting one, Ricoh has seen a big boost in demand for the GR III/GR IIIx cameras, since they’ve been suggested as a top alternative. I think, if anything, it should encourage Fujifilm to make an X80, the long-overdue successor to the X70, which was Fujifilm’s closest competitor to the GR models. I really like my Ricoh GR III when I need something ultra-compact, but I definitely prefer Fujifilm overall. I believe that an X80 would be highly successful if Fujifilm was offering it right now.
Between the non-HDF and HDF versions of the Ricoh GR III/GR IIIx, my recommendation is the non-HDF, not only because the diffusion filter seems to produce odd effects sometimes, but also because the non-HDF version is a little cheaper. But, a bird in the hand is worth two in the bush; you might have an easier time finding the HDF model, as the regular version has been often out-of-stock, so finding one has been hit-or-miss. A camera like the Ricoh GR is excellent to have just because it can go anywhere with you without ever getting in the way. Is it my favorite camera? No, absolutely not; however, it is my favorite when an ultra-compact pocketable model is needed, as there isn’t really anything else comparable right now by any other camera maker.
iF just awarded Fujifilm with a Design Award for their Film Simulation experience. For those who don’t know, iF (Industrie Forum) is a German institution that hands out awards each year for design innovations. It began in 1954 at the Hannover Fair, where 41 iF jurors gave awards to products that were being demonstrated on-site, and has since grown internationally to a pretty large organization. iF Design Awards are a big deal, but it’s also a pay-to-play system, so there is an element of self-awarding, despite the independent jurors. A company can pat themselves on the back by participating, but it still requires some level of innovation to qualify and achieve an award.
“The Film Simulation featured in Fujifilm’s X Series cameras captures the camera maker’s heritage through its unique ability to reproduce the rich colors and gradations of film with a digital camera,” iF said in their award, “and is widely loved by professional photographers and hobbyists alike. For users seeking to recapture the original experience of shooting on a film camera, and those not familiar with film, Film Simulation takes the photography experience to the next level by providing deeper insight into the film on a digital camera and helping them to create images that match their vision, all while using a digital camera.”
It’s pretty darn exciting that the “Film Simulation Experience” was given a 2024 iF Design Award, and it speaks volumes about just how big it has become. I mean, Fujifilm introduced film simulations 20 years ago, and they’ve been a part of every single X-series camera. It’s nothing new. What is new is how large the community of photographers is that use them. The experience of using film simulations is such a big draw to the Fujifilm system, and much more so in the last couple of years.
Since my 300+ Film Simulation Recipes are such an intrinsic part of the experience of using film simulations, I feel that I’m a part owner of the award (at least in a small way, anyway). Film Simulation Recipes have become quite popular; in fact, just this week, I learned that a couple of well-known, highly-recognizable names in photography are using my Film Simulation Recipes on their Fujifilm cameras. That’s great, but also the number of photographers in-general who are using Recipes has increased by probably 20% in just the last few months. Whether it is someone who is highly accomplished, or someone who is new to photography that just go their first “real” camera, Film Simulation Recipes are “helping them to create images that match their vision” while providing something more similar to the “experience of shooting on a film camera….” It’s an unofficial Fujifilm and Fuji X Weekly partnership.
My Fujifilm X100VI preorder was completed six minutes after the camera went live at the the top of the hour during the X Summit. It didn’t ship today. The store that I ordered from is not saying when it might ship, only that it could be weeks or months. I’m not worried or upset, though.
I’m guessing that many of you might be in the same boat as me. I’m sure some reading this didn’t preorder the new camera, but, with record-demand (not just for a Fujifilm model… the X100VI apparently had more preorders than any other camera by any brand ever), it’s a safe bet that many of you did order it. If you weren’t super quick (I thought I was, but obviously wasn’t quick enough), your order likely didn’t ship today. I’m sure that some of you did, in fact, receive a notice today that yours has shipped, and even a few of you might already have it in your possession. That’s awesome! Enjoy your new camera. For the rest of us, it’s easy to feel empty or even envious. If you preordered the X100VI but your copy wasn’t in the first batch, let me give you some reasons not to be dismayed.
First, in time, you’ll get your new camera. Just be patient. The hype will subside, new copies will be made, and it will get to you before you know it. Waiting a few weeks or months is not a big deal. Yes, we’re used to everything being instant. But a little delay won’t hurt you. Just take a deep breath in and out, and let the FOMO go. Know that it’s going to work out alright, and before you know it you’ll be shooting with the new model.
Second, the X100VI won’t be a night-and-day difference from your other Fujifilm gear. It likely is an upgrade, but it’s not going to be a massive upgrade, unless you’re coming from an early X-series model. Keeping expectations in check will not only help limit disappointments, but also help with patience.
Third, whatever camera you do have already, it’s plenty good enough. It’s a positive exercise to go back to the old reviews of your gear and read the glowing praise, which serves as a reminder that the cameras we own are actually pretty darn good. New gear won’t make you a better photographer. A camera like the X100VI can be a lot of fun, and sometimes that enjoyment can motivate us to use our gear more; however, there are plenty of ways to find renewed enjoyment from our old gear, such as trying different Film Simulation Recipes, using vintage lenses, or simply taking it on adventures.
So if you’re feeling disappointed that you’ll have to wait a bit longer for your new camera, I hope that this helps you feel a little better. A little patience will help ease your anxiousness, and a little fresh air is good for the spirit. So grab your current camera, whatever it is, and go out right now and shoot with it.
If you didn’t order the new Fujifilm X100VI but would like to, you’ll likely have a significant wait, but eventually it will be in stock.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
One benefit of having your own website is that you get to say whatever you want. It’s your platform, and nobody can tell you what you can or cannot state. They’re your opinions; if someone doesn’t like them, they’re free to leave and never come back. As the saying goes, everyone has opinions….
I don’t typically like to comment on the opinions of others, because they’re free to express their own, just as I’m free to express my own. I don’t have to like what they say, just as nobody who visits this website has to agree with everything that I say. We can disagree on things and still be friends (at least it should be that way, and it used to be). Arguments on the internet tend to be pointless endeavors that don’t do much good.
There’s an article I read on a photography website that I’m just really baffled by. I wasn’t going to say anything, though. Is it even my place? After all, they’re allowed to write whatever they want on their own page. If I don’t like it, I’m free to not return. Their article, though, has been bothering me for a few days now, so I thought maybe I should address it. Perhaps you read it, too, and are equally puzzled.
Initially I wasn’t even going to link the article in this post, because maybe I shouldn’t drive traffic to their website. Sometimes when people post outrageous things it is for attention, so maybe I’m doing just what they hoped people would do, and I’m falling for it hook, line and sinker. It’s a fairly popular and well-known page, so you could easily find it if you wanted to. But, for the sake of transparency, the website is The Phoblographer, and the article is their Fujifilm X100VI review by Chris Gampat, the founder and chief-editor of the site.
Here’s an interesting fact about The Phoblographer that I didn’t know until I was researching for this: they don’t have much more traffic than Fuji X Weekly. According to data available on the internet (which might not be 100% accurate), they get roughly about 10% more visitors than I do. They’re way more established, having been founded in 2009 (Fuji X Weekly dates back to 2017). At the current rate of growth, it’s probable that this website will exceed their’s by the end of the year, or possible sooner. I must be doing something very wrong, though, because they’re somehow able to support five employees off of that traffic.
Anyway, Fujifilm gave The Phoblographer a preproduction copy of the X100VI to try out, and Chris Gampat wrote about it. And he gave it a scathing review. Interestingly, Chris gave the X100V a five-star review, saying that it was “the closest they’ve come to a perfect camera.” Somehow, in a little less than four years, with some updates and improvements, it’s gone from nearly perfect to one-star, the lowest Chris could give. If you are Fujifilm and reading this, in the future perhaps you should consider sending your preproduction copies to someone else instead.
Now Chris is entitled to his opinions. He doesn’t have to be all-positive, and I don’t think anyone expects him or anyone else to be overtly optimistic about any gear. Being genuine is valuable. Authenticity is what people want. Overly positive reviews can seem dishonest, but so can overly negative reviews. Especially when the nearly-identical predecessor camera was “close to perfect”; somehow the barely different but definitely improved successor is “the embodiment of the word ‘meh.'” It just doesn’t make any sense. It doesn’t pass the smell test.
On one hand, Chris’ review reads like a toddler-tantrum after not getting his way. I guess he thought the “nearly perfect” camera was somehow due for a major overhaul (ignoring “if it ain’t broke don’t fix it” I suppose); since he didn’t get his way, it’s now garbage (or, as he puts it: a TikTok fashion accessory that’s actually a toy camera; Fujifilm betrayed him with this model). Many of the things that he liked about the X100V he now dislikes about the X100VI, despite them being the same. Stomping and kicking and screaming will surely get Fujifilm’s attention, no? Maybe he’s simply upset that this model is so popular, and soon there will be too many Star-Bellied Sneetches with it for his liking (time to get that star removed, eh?). Perhaps their partnerships with other brands is driving the over-the-top negativity? As they say, follow the money and you’ll find the truth. I don’t know what the answer is, but whatever the case, it’s baffling. And dishonest, even though he self-proclaims that he’s being “very honest” in the opening paragraph, and not to believe others. If you have to state that up front, that’s a big red-flag.
ISO 25600 — Expired Eterna Recipe — Fujifilm X-T5
What I found humorous is that he doesn’t like anything above ISO 800 for color photography, apparently. I guess he wouldn’t appreciate my GAF 500 Film Simulation Recipe, which uses ISO 12800 on purpose for the aesthetic of it. Or my Expired Eterna Recipe, which can be used as high as ISO 51200!
I’ve not touched or seen in real life a Fujifilm X100VI, but I have a Fujifilm X100V and a Fujifilm X-T5 (which collectively provide for me the experience of the outside and inside of the X100VI), and I disagree completely with many of his complaints. It’s perfectly ok to have some complaints, and I’m not saying Chris doesn’t have some valid criticisms; however, the one-star rating and excessive scathing complaints seem way unfair. Instead, say: I wish they had done this or that, and since they didn’t, it’s four-stars (or three-stars; something that seems remotely fair, unlike one-star). That would be honest and authentic.
In any event, The Phoblographer (faux-blographer?) has lost a lot of credibility with me, personally. I give them a one-star review. It’s clear—when it comes to X-series cameras, anyway—that they’re not a trustworthy source whatsoever. It’s a real shame, too, because I’m sure that they could bring some unique point-of-views to the table that could be valuable to somebody, if only they could get out of their own way (but they couldn’t and so didn’t). They’re missing the boat on what is sure to be the most-desired camera of 2024, and maybe of all time; however, that’s their choice. This was a curios decision that I don’t understand, but it’s important to not take any of it personal. I’m sure that Chris and everyone else at The Phoblographer are very nice people in real life.
Maybe their article will provide them with a much-needed traffic boost. Maybe it will prove to be the beginning of the end for them—the moment that they jumped the shark, so to speak. I have no idea if there will be any positive or negative consequences to their review. I’m just really baffled by it all, and I wonder if Fujifilm—or even the other camera brands—have taken notice. How will they respond? I don’t think the one-star review is having any impact on sales.
I did order the Fujifilm X100VI, approximately six minutes after it was available for preorders. I don’t expect to be in the first batch that’ll be shipped on February 28th, but if mine arrives before the end of March I’ll count myself as lucky. It’s easy to have FOMO (fear of missing out) when this camera is all that everyone seems to be talking about, but just know that whatever camera you have is pretty good. It’s a positive exercise to go back to the old reviews of your gear and read the glowing praise, which serves as a reminder that the cameras we own are plenty good enough. New gear won’t make you a better photographer. A camera like the X100VI can be a lot of fun, and sometimes that enjoyment can motivate us to use our gear more. There are plenty of ways to find renewed enjoyment from our old gear, such as trying different Film Simulation Recipes, using vintage lenses, or simply taking it on adventures. Experiences are often better investments than new gear.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
It’s been a whirlwind ever since Fujifilm announced the X100VI, the much-anticipated successor to the much-desired-but-hard-to-find X100V. According to Fujirumors, the X100VI has had the most preorders of any other Fujifilm camera ever. According to Sonyalpharumors, the new Fujifilm camera has 50 times more preorders than the Sony A7cII and Sony A7cR combined. Amateur Photographer states that the “Fujifilm X100VI breaks all records as sales are off the charts.” There are a couple of quotes within that article that are worth sharing:
“This is the most successful launch we’ve ever had,” a Fujifilm manager in the U.K. stated. “I’ve never seen anything like it.”
“The response has been unprecedented,” said Wex (the largest camera chain in the U.K.). “We have seen a huge surge in initial demand and are now on course to break all records for Wex.”
I decided to do my own sleuthing. I contacted several big camera stores, as well as a couple small local stores, and asked them about X100VI preorders. One of the big stores told me that they didn’t want to talk specifics, but that demand has been extremely high; there will be a delay in fulfilling all of the preorders, but they don’t know how long that delay will be—could be weeks, could be months.
Another big store was much more open. “We’ve never seen anything like this,” they told me. “Probably 10 to 12 times the next biggest launch we’ve ever seen.” One store’s waitlist is currently a little over two-years long (yes, two years already!), but they’re hoping that Fujifilm will increase delivery of units to them, so they can cut that time down from years to months. They also told me that Fujifilm will be shipping cameras to them on a weekly basis. If you’re not in the first batch, if you’re high on the list, you might only have to wait another week or two to receive yours.
The local stores are in a similar boat. While their waitlists have far fewer people on them, they also expect to receive far fewer copies of the camera, so it could be months before they are able to fulfill the current preorders.
“We are seeing the pent up demand from the previous model transform into strong commitment from existing customers, as well as huge levels of excitement and intrigued from new,” Wex explained in the Amateur Photographer article. In that same piece, Park Cameras gave this advice: “The sooner you get your preorder in, the sooner you’ll get your camera.”
If you weren’t super quick to preorder, you’ll likely have some wait before your’s arrives, and possibly a long wait; however, in time all of the preorders will be fulfilled. You might need to be extra patient. Just know that everyone—the camera stores and Fujifilm—are working extra hard to make sure you get it as quickly as possible. If you have yet to preorder but you’d like to, the quicker that you do so the faster the camera will be in your hands; however, be prepared that you might not get it for many months.
Where should you buy yours from? Personally, I’ve purchased gear from local stores, Amazon, B&H, Adorama, Moment, and I’m sure others. Of all of those, Moment is my personal favorite. They’re a pretty cool company, and they’re fans of Fuji X Weekly.
I’m pretty sure I’m last to the party today, but in case you haven’t yet heard the news, Fujifilm announced the new X100VI, the much-anticipated successor to the much-desired-but-hard-to-find X100V. There are a lot more similarities than differences between the two models, so I’ll jump right into what has changed.
For me, the big headliner is the Reala Ace film simulation. The X100VI will be the first X-series camera to get it. Apparently, Fujifilm is planning to bring Reala Ace to the other X-Trans V models—the X-H2s, X-H2, X-T5, and X-S20—via a Kaizen firmware update sometime in late-spring or summer (hurray, Kaizen!). If you have one of those cameras, with a little patience, you’ll get the new film sim. If you don’t have patience, try my Reala Ace Film Simulation Recipe.
For others, the big headlines are probably the 40mp sensor and IBIS. I like the 40mp X-Trans V sensor, but I actually like the 26mp X-Trans IV sensor just a tad more. More resolution can be great sometimes, but for most people, 26mp is already overkill for most purposes. The Digital Teleconverter benefits the most from the megapixel bump. IBIS is cool and all, but it does add a little weight, and for the most part is not a huge benefit for still photography on a camera like the X100VI; however, for video it can make a big difference. Speaking of video, the new camera has a nice jump in specs, but it will likely have heat dispersion issues similar to the X100V, which will limit its usefulness for cinema. In my opinion, these will help sell the camera, but for practical use, they’re somewhat minor upgrades that come with tradeoffs.
I will say this: the engineers and programers who worked on the X100VI project pulled off a small miracle of sorts. The size is “essentially” the same… the lens does protrude 2mm further out than on the X100V to accommodate IBIS. The new camera weighs only 0.1 pounds more. Most incredibly, Fujifilm claims that the X100VI gets a little bit better battery life than the X100V, even though it uses the same battery. I’m not sure if they measured with IBIS on or off, but if it is indeed with it on, that’s a significant feat that’s probably not getting enough press for how impressive it is.
Fujifilm is calling the new camera “X106” (ex-one-hundred-six). I think it’s a bit strange, but perhaps rolls off the tongue a tad easier than X100VI (ex-one-hundred-vee-eye). Fujifilm didn’t call the X100S “X102”, the X100T “X103”, the X100F “X104”, or the X100V “X105”. It was ex-one-hundred-es, ex-one-hundred-tee, ex-one-hundred-ef, and ex-one-hundred-vee. So why X106? And if you’re going to say “six” shouldn’t it be ex-one-thousand-six, as in X1006? I’m just going to say vee-eye, personally, as X106 doesn’t sound right to me. I’m sure Fujifilm put a lot of thought into it, but if there’s one area that (in my opinion) they messed up (what I’m sure will be an iconic camera), it’s the name. But it is what it is, and it’s not a big deal in the grand scheme of things.
The price of the X100VI is a little higher than the X100V, but that’s to be expected with inflation and the added resolution and IBIS. All things considered, $1,600 isn’t bad, especially since the X100V has been selling second-hand for that much or more. For a little higher price tag, you could get the limited-edition 90th Anniversary model. Hopefully, with the introduction of the X100VI, the price-gouging on the older versions will subside, and some normalcy will return to the used camera market. However, I suspect that the new camera will sell out rather quickly—if it’s not already—and will also be difficult to buy for awhile. The camera will begin shipping within the next couple of weeks, possibly before the end of the month.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
This time next week, the upcoming Fujifilm X100VI will be official. We already know some things about it, but there’s also plenty that we don’t; however, soon we’ll know everything. Fujirumors is the place to find all the latest leaked specs. I don’t have any inside information, and Fuji X Weekly isn’t a rumor site, but I do like to talk about upcoming gear, especially if it’s a model that I am particularly interested in (such as the Fujifilm X100V successor). Fujifilm is going to announce the new camera at their upcoming X Summit on February 19th/20th, and all will be clear then.
The date of the X Summit—whether the 19th or 20th—depends on your time zone. It will be in Toyko at 2:30 PM on the 20th, which means that it will be 10:30 PM on the 19th in Phoenix. That’s 9:30 PM for those in the Pacific time zone, and 12:30 AM (just after midnight) for those in Eastern time. Preorders should be open immediately following the event, so if you want to be first in line, you might be up really late on the 19th, or up really early on the 20th if you’re in Europe or Africa.
I’m going to tune in to this particular X Summit. I don’t always watch them—in fact, I don’t catch the majority of them. This is one that I’m particularly interested in, so I’ll definitely tune in.
Then, on the 20th at 10 AM Phoenix time, which is 9 AM Pacific and noon Eastern, Nathalie Boucry and I will discuss the X Summit and the newly announced camera, plus whatever else was said—there’s some talk about possibly a new lens or major X App update or possible firmware updates. I have no idea what else besides the X100VI will be announced (if anything), but whatever it is, we’ll talk with you about it live on YouTube. This will be Episode 2 of the current SOOC Live season. I hope that you can join us!
Fujirumors is reporting which battery the upcoming Fujifilm X100VI will use: the old NP-W126S.
A lot of Fuji X Weekly readers frequently visit Fujirumors. There’s some crossover between the audience of both websites; however, I’m not a rumor site, and I don’t personally have inside information on upcoming gear. I can only comment about what other people report, and Fujirumors has a reputation of being correct a whole lot more than incorrect. If you want the inside scoop, that’s where you need to go. But I do get asked to comment on the things that Fujirumors reports. Just within the last couple of hours, three different people reached out to me for my opinion on the latest rumor.
I think a lot of photographers—myself included—speculated that, since the X100VI will have IBIS, it will also have the new WP-235 battery. Between the 40mp sensor and the in-body-image-stabilization, there’s a lot of potential battery drainage, so the old battery would be insufficient, and the new battery would be a requirement. In order to use the bigger battery, the camera would need to be larger, at least a little. Plus, the new battery is a tad heavier. The assumption was that the new camera would be a hair bigger and a little heavier to accommodate IBIS and the WP-235 battery.
The X100VI will indeed be a hair bigger—but literally just a hair—as apparently the lens needs to extend just 1mm further out to make room for the IBIS, but otherwise it will be basically identical to its predecessor. I’m sure the camera will be just a smidge heavier, too, but not much at all. By using the old battery—the same battery that the X100V takes—Fujifilm prioritized size and weight on the new model. It seems as though more will be the same than different between the X100V and X100VI, and that’s not bad whatsoever. If it ain’t broke, don’t fix it.
But it definitely raises some questions regarding battery consumption. The expected battery life on the X100F was 390 pictures, and it increased to 420 on the X100V. Those numbers are decent enough, but not necessarily impressive; plenty of battery life most of the time, yet occasionally insufficient. Of course, battery life depends on a whole host of factors, so your mileage might vary. I used to own a Sigma DP Merrill camera that got between 35 and 40 exposures on a battery—about as many frames as a roll of 36 exp film. So it’s nowhere near that; however, it’s also not particularly close to the 580 shots that the X-T5 is rated at. The X-S20, with the old sensor and new battery, can apparently get 750 exposures, which illustrates that the new sensor drains the battery significantly more than the old sensor. So what kind of battery life are we looking at? I’m sure that the Fujifilm programmers worked some magic to maximize efficiency, but it would be pretty shocking if the X100VI can get more than 350 shots… it might even be less than 300. I have no idea, this is mere speculation, and I could certainly be wrong. I’ve been wrong plenty of times before, so definitely take all of this with a grain of salt.
There are, of course, some things that one can do to mitigate battery drainage. For example, on my X-T5, if I know I’ll be shooting all day and need the batteries to last, I’ll turn Image Stabilization Off, and only use it when I need it (most of the time I don’t need it). On my X100V, I like to keep the rear LCD off and use the Optical Viewfinder, which not only gives a film-like shooting experience, but also saves battery. It’s possible to make the battery last quite awhile if you need it to. And, as always, you can keep a spare or two nearby. If you are in a studio, you could always use a tethered faux battery that plugs into the wall.
I think it’s clear that the X100VI—much like the X100V—is a photographer’s camera more than a cinematography tool. With the heat issues and battery drainage—sure, it’s possible to use it for video with much success, but it is far from ideal for that purpose. I don’t use my X100V for video, and don’t anticipate using the X100VI for video, either, even with IBIS. Can you? Absolutely. Is it the best option? Absolutely not.
I’m actually a little glad that the X100VI will take the old NP-W126S, and that Fujifilm prioritized size and weight over battery life. The way I use the camera, I get significantly more than 420 exposures on a fully-charged battery. I can turn IBIS off, and only activate it when I need to, which I’m sure won’t be very often. It’s good to have IBIS as an option, but the reality is that it’s not all that important on a camera like the X100. Size and weight matter more to me. I don’t think Fujifilm’s battery choice will be a big deal for most people (it won’t be for me), but for some it might make the X100V an intriguing choice over the X100VI, just depending on how long the battery will last on the upcoming camera.
Fujirumors shared a couple of new Fujifilm X100VI rumors, and a lot of people have reached out to me asking for my reaction or commentary regarding them. I think it can be a lot of fun to speculate on what might be, but it’s important to remember that all will become clear in just a few weeks, when Fujifilm has their X Summit on the 19th/20th (date dependent on your time zone). I also want to give the disclaimer that I don’t have any inside information, and everything should be taken with a grain of salt, and not too seriously.
The first of the new rumors shared by Fujirumors is that the X100VI will have the new Reala Ace film simulation. Hallelujah! I thought that maybe it might, but it’s good to know that it will. Honestly, Fujifilm should have introduced Reala Ace on this camera, as it’ll have a much bigger marketing impact on X-series than GFX. Also, it’s important to remember that it won’t be 100% identical on X-Trans as it is on GFX, because the sensors are different… the most noticeable divergence will likely be shadow rendering. It will be pretty darn close, though, and I definitely look forward to trying it myself. Also, I’d be (pleasantly) surprised if Fujifilm gives Reala Ace to the X-T5 and X-H2. They should, but they probably won’t.
Dodge Van Steering Wheel – Buena Park, CA – Fujifilm X-T5 – Reala Ace Recipe
The second of the new rumors shared by Fujirumors is that the X100VI will only be 1mm thicker than the X100V. I don’t really know what this means, because (as far as I understand) the thickness is measured from the end of the lens to the back of the viewfinder cover. Within that space there is a lot of room for redesign. I highly doubt that Fujifilm did anything drastic (I’m pretty sure it will look nearly identical to the X100V), but the camera will have IBIS, which also likely means that it has the larger NP-W235 battery. Obviously all of that takes up space, and something’s got to give. Heat dispersion is an issue that must be dealt with. Will the new camera have a different rear screen (maybe similar to the X-T5)? If so, that might require slightly more space. It might be simply that the IBIS unit requires the sensor to be 1mm forward, so the lens needs to be moved 1mm outward to accommodate (this would be my bet). It could also be that the grip is a tad bigger; if it is, some will appreciate that and others might not. I don’t have a lot to say about this other than I’m sure the Fujifilm engineers pulled off a small miracle in the design, but also there is probably a bit more to the story than merely 1mm. There are still a lot of questions, but—like I said—all will be clear in just under three weeks when Fujifilm unveils it.
I’m really looking forward to the Fujifilm X100VI. I have an X100V that I’m not selling, but I’m very tempted by the successor, so I’ve only got a few weeks to figure out how to afford it, if I decide to preorder. The X100VI might just be the most ideal travel camera ever made… that is, of course, my opinion and mere speculation based on personal experience with the X100V and what the X100VI might be. Time will tell, though, and not too long from now, either.
We talked about the upcoming Fujifilm X100VI a bit yesterday, and today we got another interesting tidbit that’s worth discussing. According to Fujirumors, Fujifilm is planning to release at least one Limited Edition version of the X100VI, and it sounds like it might possibly be available to purchase on launch day.
Of course, Fujifilm has made some Limited Edition models in the past. Who can forget the USA Flag version of the X-A3? Nothing says ‘Merica quite like this.
Fujifilm X-A3 Limited Edition USA Flag
So I thought it would be fun to speculate what Limited Edition versions of the X100VI they could potentially release. Not long ago Fujifilm made the Disney version of the X100V. While I didn’t care for it personally, at least it wasn’t the red, white, and blue X-A3. There are a number of possible options that could actually be really cool. The Brown Edition of the X100F was snazzy, and I was tempted by it at the time.
I’ve thought of several options that Fujifilm could go with. The one that, by far, excites me the most is the Acros Edition, a B&W-only model. I doubt that Fujifilm will do this, but it would be extraordinarily epic if they did, and they absolutely should. Some other ideas are Graphite Silver (like the X-T1/X-T2), Dura Black / Dura Silver (like the X-Pro3), or Brown (like the X100F). Leica made a Limited Edition model with faux patina, maybe Fujifilm will do something similar? How about one with a different lens? They could make a more wide-angle or more telephoto version.
Fujifilm X100V Limited Edition Disney
The Disney Edition doesn’t excite me, but one with the classic Fujifilm logo on it could be decent, if done right. How about one with Mount Fuji? Maybe they should have a Fuji X Weekly model? It could have my Teton X logo printed on the front. Just kidding, of course.
I have no idea what the Limited Edition X100VI will look like. It could be something really cool or extremely outlandish. If it’s especially cool, it will make the camera even more tempting. I suppose that we’ll find out soon enough.
The sensor isn’t surprising to me, because the extra resolution will help improve the Digital-Teleconverter, which is a nice feature to have on a fixed-focal-length camera. It will make this useful feature even more useful. My only hope is that it will scale the faux Grain, something that the X100V doesn’t do, sadly. When you combine the Grain setting with the Digital-Teleconverter, you get some massive-looking grain, which sometimes is preferable, but most often is not. Perhaps there should be a setting somewhere in the menu to enable or disable Grain scaling when using the Digital-Teleconverter. Anyway, I’m not surprised whatsoever about the sensor choice by Fujifilm. Personally, I like the 26mp X-Trans IV sensor just a bit better, mostly because 40mp is overkill and causes storage issues and is slower when transferring files and stuff like that (as Eric Kim used to say, more megapixels equals more problems), but I’d be happy either way, so no complaints from me.
Digital-Teleconverter combined with Strong/Large Grain
The IBIS choice is a bit more intriguing. This one surprises me. And it raises a lot of questions. Will the camera be bigger? Will it weigh more? I think it is possible for Fujifilm to squeeze IBIS into the current-sized model, but I don’t think they’ll be able to keep the weight the same. Of course, I think the new sensor and IBIS will certainly require that Fujifilm use the NP-W235 battery, because the old NP-W126 battery would drain much too quickly. The NP-W235 battery is significantly larger, so that most likely means that the camera will be larger, at least a little, to accommodate. It would be some miracle if they are able to keep the size and especially the weight the same. My guess is that the X100VI will be a hair larger than the X100V (edit/note: Fujirumors is now reporting that the camera will be “basically the same size” and only “marginally” bigger, which you might not even notice), and noticeably heavier; however, that is just speculation. Another question that this raises is regarding heat dispersion. The X100V has some heat issues with video and long exposures. I have to think that the X100VI will be just as prone to that, and probably more so. The old saying seems to apply quite well here: be careful what you wish for, because you just might get it. There will be both positives and negatives to adding IBIS.
I know that some will say, “But the Ricoh GR has IBIS, and it’s so small and lightweight and not prone to those issues.” Fair enough, but it is also important to understand that the IBIS inside of the GR III is very basic and not particularly effective. Look, I shoot with a Ricoh GR III, and I have nothing against it whatsoever, but the IBIS in the GR cameras is often very overstated, and not particularly necessary. Most of the time, you could get the same exact shot without it. Someone will say, “But I handheld at 1/15 and it was sharp.” Well, I’ve handheld my X100V with a 1/9 Shutter Speed and managed a sharp picture. I’m sure it makes a small difference occasionally, but the IBIS inside the GR III isn’t anything special, so it’s not a good example for comparison. The IBIS unit in the X100VI will be significantly more robust.
Captured with a Fujifilm X100V handheld at 1/9 Shutter Speed.
For still photography, most of the time IBIS isn’t the difference between getting the shot or not, unless you are using long telephoto lenses, which obviously you won’t be doing on the X100VI. In very dim light situations, such as night photography, it could sometimes help you. If you are photographing waterfalls in the daylight and using the built-in ND filter to streak the water, it could mean that you won’t need a tripod (depending on how good or not you are at holding still). 99% of the time, IBIS won’t have any practical benefit to those using the X100VI for photography. Where IBIS will make an obvious difference is with videography. Those using it as a movie camera will be very happy about IBIS; however, the X100V is quite prone to overheating, so it isn’t a particularly good video tool, and the X100VI might be even more prone to it, and even less useful for video. We’ll have to wait and see. I think the inclusion of IBIS will be more of a marketing ploy (that will definitely work), but it won’t have a huge impact for most people, and some tradeoffs are inevitable for it to be included. It is nice to have sometimes, though.
The other question that the inclusion of IBIS raises is the price. Will the camera cost more? I think most certainly it will. I’m not sure how much, but the X100VI definitely will not be $1,400. My guess is $1,700 or $1,800. It could even potentially be as high as $2,000, although I think they’ll need to do more than just 40mp and IBIS to justify that much. A $300 to $400 higher price tag seems about right for the X100VI.
I have no idea about other potential features. Will it have Eterna Bleach Bypass and Nostalgic Neg.? Yeah, absolutely. Will it have Reala Ace? That could go either way, but my bet is that it does (and the X-T5 and X-H2 won’t ever get it). Will it have the XPan aspect ratio? Probably not. I’m sure there will be a few surprises, but mostly the X100VI will be quite similar to the X100V. It will be an excellent camera for street and travel photography, just like the previous X100-series models have been. I’m excited for it, and if it does indeed have Reala Ace, I might just have to buy it (like I did with the X-T5, because it has Nostalgic Neg.). I don’t know if Fujifilm quite realizes the marketing impact and potential of film simulations.
The upcoming Fujifilm X100VI is definitely not a camera that I need. I’d have to give up something else in order to place the order, but it won’t be my X100V—that’s a camera I plan to keep for a very long time. Does it make any sense to have both an X100V and X100VI? Probably not. I might just have to get it anyway.
I had speculated that it would be called X100Z, but I was wrong. A lot of people thought it would be X100R, but that was also incorrect. Instead, Fujifilm took the boring route, and chose X100VI as the name. How very Sony of them, right?
Will people pronounce it X100-Vee-Eye, X100-Six, X100-The-Sixth, or X100-Mark-Six? I will call the camera X100-Vee-Eye personally; however, it’s not a very exciting name. I’m sure Fujifilm had a list of potential names on a dry-erase board at their Japan office, and they looked at that short list daily for months. After much consideration and deliberation, they chose the option they felt was the safest. Playing it safe is often riskier than being bold, and the potential reward is almost always smaller. Fujifilm should have gone with a striking name, something that rolls off the tongue and stirs the imagination. Something that grabs your attention and demands that you take a closer look. X100V did that, but X100VI does not. X100Z, X100R, X100X, X100G—names like that—stand out much more than X100 VI, X100 VII, X100 VIII, X100 IX, etc.; one set it exciting and imaginative and surprising, while the other is boring and clinical and routine.
The name is probably the least important aspect of the camera; however, a boring name does not give confidence to the rest of the model. If Fujifilm is unwilling to take a small risk with the name, what else about it are they playing safe? The original X100, which launched the entire X-series (note: the X-Pro1, which came out about a year-and-a-half later, was the first X-mount and first X-Trans), was a very daring product that took the camera industry by surprise. Since the release of the X100, Fujifilm has done a lot of risk-taking, and most often it has worked out really well for them. Nowadays it seems as though Fujifilm wants to evolve to become more like the Canikony brands, which too-often values caution and complacency over bold risks.
In any event, I’m sure that the X100VI will be an excellent camera, every bit as good as the X100V, and just a bit better. What will be different about it? Nothing is known at this point. My guess is that it will have the 40mp X-Trans V sensor and processor, as well as the latest JPEG options (maybe not Reala Ace; however, don’t worry, because I have a Film Simulation Recipe that mimics it), but otherwise will be 99% the same as the X100V. That’s only speculation, and as was demonstrated at the top of this article, my guesses are not always right. Fujifilm could very well give the X100-series a pretty significant refresh with the VI iteration, but if the name is any indication, it seems like they plan to play it as safe as they can this time around.
I like prime lenses. I don’t use zooms very much. In the 25-ish years that I’ve been photographing, I could count the number of zoom lenses that I’ve ever owned on my two hands, with a few fingers to spare. Probably 98% of the photographs that I have ever captured were on primes. This is all to say that I wasn’t going to comment on the upcoming Fujinon zoom, but a number of you have asked me to give my opinion.
There are several reasons why I prefer primes over zooms. Prime lenses, since their focal length is fixed, are often engineered more precisely, have superior image quality, and better build quality. They often have larger maximum apertures, too. Primes can be smaller. And I appreciate the restraint of one focal length—I think limitations often improve art. The advantage of zooms is that you can cover a lot of focal lengths with just one lens. There’s no right or wrong approach. Use what works best for you and your photography, and don’t worry about what other people think of it.
The only zoom lens that I’ve ever used that I actually like is the Fujinon 18-55mm f/2.8-4. I say that while owning the Fujinon 100-400mm, which is the most expensive lens that I’ve ever purchased. The kit 18-55mm f/2.8-4 is actually pretty darn decent for a zoom, and it’s fairly lightweight and compact, too. I had this lens on my first Fujifilm camera—an X-E1—but because I don’t like zooms I sold it, something I later regretted. A year ago I purchased an X-T5 bundled with the 18-55mm lens. Even though I like this zoom, I still only use it occasionally.
Short Train – Buckeye, AZ – Fujifilm X-T5 & Fujinon 18-55mm f/2.8-4 – 1970’s Summer
Fujifilm will soon be discontinuing the 18-55mm f/2.8-4, and introducing a new zoom in its place: 16-50mm f/2.8-4.8 R LM WR. This is according to Fujirumors, which is where I get my information on yet-to-be-released upcoming Fujifilm gear. The new lens will be more wide and less telephoto, and will have a smaller maximum aperture at the long end. It also won’t have IOS. Apparently it will be able to fully resolve the 40mp resolution of the X-T5 and X-H2. It will have internal zooming, meaning that the lens won’t extend as you zoom. The advantages of internal zooming are better weather-sealing and potentially build-quality, no zoom-creep when pointed up or down, and potentially smoother zooming.
It would appear as though there’s a lot of give-and-take with this new kit zoom. Losing stabilization might be a big deal, but maybe not if you are pairing it with a camera with IBIS. Some will really appreciate 16mm over 18mm. Some will really dislike 50mm over 55mm, and f/4.8 over f/4 (I’m one of those people). Internal zooming will be a big deal for a few and irrelevant to most. As far as resolving the full 40mp resolution, if you print very large—say, 40″x60″—you’d have to stand a couple of inches further back for the print to look as crisp with a lens that doesn’t fully resolve the resolution vs one that does. For most people and purposes, the difference is negligible and unnoticeable. It doesn’t bother me in the slightest that the 18-55mm lens can’t fully resolve all of the resolution from my X-T5, because the pictures still look excellent and detail-rich—I can’t tell the difference.
I feel like this new lens is solving a problem that doesn’t really exist, but maybe I feel this way because I don’t use zooms very often. A whole lot of copies of the 18-55mm have been made, so if you would prefer that over the new one, you should have no problems finding one for many years to come. I assume that the new lens will be excellent, but it’s not for me personally. I have no desire to buy it; however, I’m sure many will love it.
I’m very curious what the development of this lens means. Generally speaking, Fujifilm likes to introduce lenses that are intended to pair well with certain camera models. Since this lens doesn’t have IOS, it likely means it will be bundled with cameras that have IBIS. Since the lens will (apparently) resolve 40mp, Fujifilm believes some with 40mp cameras will buy it. But it’s a kit zoom, and the 50mm f/4.8 spec is unimpressive, so which camera does Fujifilm have in mind? Certainly it won’t come bundled with the X-Pro4. I could see Fujifilm offering it as an X-T5, X-H2, and X-S20 bundle—I wouldn’t be surprised if they do. But is there some upcoming model that makes a lot of sense for this new lens to be paired with? Something that’s not high-tier, that has IBIS, and a 40mp sensor? I really don’t think so. I don’t believe that we can read that much into it. My guess is that the presumed someday upcoming X-T30 II successor will come bundled with this lens, but that camera won’t be weather-sealed, have IBIS, or the 40mp sensor.
In my opinion, the upcoming Fujinon 16-50mm f/2.8-4.8 is just Fujifilm making a change to the mid-tier kit zoom lens option to reflect changing desires within the camera industry—today, generally speaking, 16mm is more preferable over 18mm than 55mm f/4 is over over 50mm f/4.8. In some aspects the new lens will be better than the “old” zoom, and in some aspects it will be worse. Some will like it, and some won’t. I would suggest to Fujifilm that they should continue to manufacture the 18-55mm simultaneously with the new 16-50mm, and not discontinue it; however, perhaps that would be too many similar options to offer.
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The “new lens” part of the upcoming X100-series model is curious, because the X100V, which was the fifth iteration of the series, was the first with a new lens. So why will the X100Z (or whatever Fujifilm names it) have a new lens? The leading theories are:
The current lens cannot fully resolve 40mp, and the new camera will have the 40mp X-Trans V sensor, so a new lens is necessary to take full advantage of the high-resolution sensor. In my opinion, this makes the most sense, although (if it is the reason) I would be slightly surprised that the current lens cannot resolve 40mp.
Fujifilm will increase the maximum aperture to f/1.8 or f/1.7 to better compete against the Leica Q3.
The new camera will have IBIS, and a lens redesign is necessary to accommodate.
Fujifilm has improved the leaf shutter, which requires a redesign of the lens.
Fujifilm will eliminate the IR hotspot on the lens, and in turn will sell a full-spectrum version.
There could be some other reasons, but those are the ones I have heard. I highly doubt it will be the last one, although it would be cool if it was. Most likely it is to resolve more resolution, but nobody knows at this point, so it could be anything.
The second upcoming camera will be the GFX100S II. Wait, what? Seriously?!
So, yeah, the GFX lineup will have the 100 II and 100S II. I’m not sure what will be different about the two models, other than the 100S II will be less expensive than the 100 II, so perhaps a little less feature-rich and slightly smaller. Honestly, I couldn’t be less excited about this, but it’s probably because I’m not in the GFX system.
I’m not entirely shocked that the upcoming camera will be the GFX100S II, but it is still a head-scratcher. First, once released, it will mean that 8 out of the last 12 Fujifilm cameras will have been PASM models (2/3rds of them). The only four non-PASM cameras will have been the X-E4 (which has been discontinued and is selling for ridiculous prices), the X-T30 II (which was basically just a firmware update and has been discontinued, although you can still find it if you search hard enough for it), the X-T5, and the X100Z (or whatever Fujifilm calls it). It will also mean that 4 out of the last 11 Fujifilm releases will have been GFX models; however, the GFX50S II has already been discontinued, and presumably the GFX100S will be discontinued very soon. I do think that the GFX system needs a divergent option, as it would seem like the GFX100 II and GFX100S II will be pretty similar to each other. A GFX100R, which would be the successor to the long-discontinued GFX50R, seems like the most obvious choice, but I don’t think Fujifilm plans to release another GFX camera with traditional tactile controls.
My best guess is that the third camera will be the X-Pro4, and that it will be announced sometime in May. I have no inside information (I never do, I get it from Fujirumors like everyone else…), but based on past releases, this makes the most sense to me. I hope that I’m right, because there’s a lot of pent-up demand and eagerness for this camera. If it’s not an X-Pro4, a lot of people will be disappointed.
So where does that leave the X-T40 (or X-T30 III or X-T50 or whatever Fujifilm will name it)? It could and should still happen, but I think Fujifilm is trying to move out of that market segment. They’re focusing more on premium products, and less on lower-tier, as they believe the bottom of the market is continuously drying up. Either Fujifilm makes that series more premium (and in turn more expensive)—kind of like what they did with the X-S20—or they do a very modest update, and it might be the last model in the series. Or it could be that the X-T30 II was the last one. My hunch is that there will be at least one more, perhaps released sometime in the second half of 2024. It certainly could be the third camera and not the X-Pro4—I think a lot of people would be shocked (in a negative way) if that were the case.
Where does this leave the X-E5? I think this line is done. The X-E4 was the last. I truly hope I’m wrong about this, though, because I love the X-E cameras. If one does come, most likely it will be in 2025 and not 2024. Since there’s so much demand for the X-E4 and not much supply, it would make a lot of sense to expedite a successor, but I don’t think that Fujifilm is currently doing so.
What about the X80? The Fujifilm X70 was discontinued in December of 2016, and there has been demand for a successor ever since. I’ve noticed that the demand for an X80 has been building recently, growing larger and more vocal. Certainly the recent sales success of the Ricoh GR III should cause Fujifilm to consider it. I don’t, however, believe that Fujifilm has any current plans to release an X80. If they did, I’d be first in line to buy one!
Second, the rest is a mystery. We don’t know anything. And I certainly don’t have any inside information. Zero. I learn the same way that you do. I can only speculate. But looking at trends (both past and current) it’s not too difficult to make some reasonable guesses. Whether these guesses turn out to be correct is something that only time will tell. I’m wrong about these things often enough that whatever I speculate should be taken with a large grain of salt. This is just for fun.
I think it’s a very safe guess that one of the two remaining models will be the much-anticipated and much-hoped-for X-Pro4. When the X-H2s and the X-S20 were announced, it was at the end of May (of 2022 and 2023, respectively). Don’t be surprised if the X-Pro4 is announced next year in the second half of May. I know the phrase “first months of” makes it seem like it will be sooner than May, but I think it simply means first half of the year. While this is all speculation, I think it’s a fairly safe guess, as far as guesses go.
I don’t know what will be different on the X-Pro4 and what will be the same as the X-Pro3, but I do expect there will be one or two surprises. Fujifilm will do something that is both compelling and perhaps even controversial. I hope that it has the 40mp X-Trans V sensor, plus the XPan aspect ratio as an in-camera option. If Fujifilm were to really think outside the box, they’d throw a 50mp APS-H 4:3 aspect ratio sensor inside of it, which would allow for 25mp XPan pictures. I think most Fujinon lenses would cover APS-H, and Fujifilm could do an auto-crop to 40mp 3:2 for those lenses that can’t. I highly doubt they’ll do this, but it would certainly make headlines if they did.
A lot of people are speculating that the third camera will be an X-E5, but I don’t think it will be. Shockingly, the X-E4 was inexplicably discontinued when there was a lot of demand for it, and as a result the used market for that model has gone crazy. It would make a lot of sense for Fujifilm to rush a successor out ASAP, so as to capitalize on the demand. Still, Fujifilm has suggested that the X-E line might done, plus X-E successors typically doesn’t come out until the end of a sensor generation, which means that an X-E5 won’t likely happen until 2025 (if ever). So I would be pretty surprised if this is the third camera.
The most logical option in my opinion is the X-T30 II successor. This line has been a good seller for Fujifilm, and I think they desperately need a budget-friendly model in the lineup. If you look hard enough it is still possible to buy a brand-new X-T30 II, but it’s sold out at a lot of places, and has been for awhile. My guess is that the successor will be largely identical to the X-T30 II, with the same X-Trans IV sensor but with the X-Trans V processor (like the X-S20). It will have some autofocus and video spec improvements, but will be mostly the same exact camera as the X-T30 II. I bet they call it the X-T30 III, and not X-T40 or X-T50. I suspect it will be announced in late-March or early-April, and it doesn’t even get an X-Summit… or if it does, it’s not the headline product.
Since we don’t know for certain what the second and third upcoming cameras will be, what do you hope Fujifilm will announce next year? Really, at this point it could be anything. Let me know in the comments!
