Kodak | FUJI X WEEKLY

Fujifilm should have Newtro Apparel

*A Kodak Moment* – Antelope Island SP, UT – Fujifilm X-T20

Three months ago, the New York Times published a story entitled The Kodak Brand Gets a Second Life. In South Korea, there are over 120 Kodak Apparel stores that sell shirts, hats, sunglasses, handbags, luggage, and more with the Kodak logo on them. Kodak Apparel isn’t a part of Eastman Kodak, but a different company called Highlight Brands that simply licenses the name from Kodak. While Kodak Apparel is currently huge in South Korea, it hasn’t quite caught on worldwide… yet. But that’s about to change.

Just today I saw that Reebok collaborated with Kodak, and has released some cool shoes and clothes with vintage Kodak branding. “The resurgence of film is here as Gen Z continues to lean into the ’90s for inspiration and trends,” Carmen Hardaway, director of Reebok Classics and Energy collaborations, told PetaPixel. “Kodak is being rediscovered by a whole new generation inspired by the endless possibilities of film and print colliding with today’s technologies.”

The New York Times suggests that this is a part of an international trend being dubbed newtro, a combination of new and retro. Newtro describes something that is brand-new but seems to be or nods to something that’s vintage. Many Fujifilm cameras, like the X-E5, X100VI, X-T5, X-T50, X-M5, and X half, fall into this category. The X-Pro would, too, if they were currently making one.

What’s old is cool again. While antiques and vintage things are “in” right now, so are things that just seem to be retro or pay homage to that. It shouldn’t be surprising that Kodak clothes are extremely trendy in South Korea. What is surprising is that companies like Kodak and especially Fujifilm aren’t doing more to capitalize on the newtro movement. Yes, Fujifilm is certainly benefiting from it when it comes to camera sales, but they could be doing so much more.

*Fujifilm Drip* – NYC, NY – Fujifilm X-T50 – Pacific Blues

People want to sport their favorite brands. As my kids would say, they want their fit to be fire. I would wear a Kodak Film shirt, and carry Kodachrome duffle bag. These things need to become available everywhere, and not just in South Korea. The Reebok collaboration is a significant step in that direction. While Fujifilm does have a merch store, it’s pretty small with only a handful of options, and most if it isn’t newtro. Even if they have no interest in becoming an apparel brand, Fujifilm should license out their logo—especially their old emblems and trademarks—for other companies to use. I don’t know if they realize just how big this could be. It’s not just about getting a little extra revenue from apparel, but more about increasing brand recognition and affinity.

Shirts, sweaters, jackets, and things like that are obvious options that both Kodak and Fujifilm should sell (or license to a third-party). Camera accessories—straps, bags, etc.—should not be overlooked. For Kodak, why not license to a camera brand? There could be a Leica M11 Kodak collectors edition, with some red and yellow trim, for example. Or—shockingly—a Kodak edition of a Fujifilm camera, something like my faux Kodak Retina.

The benefit of Fujifilm putting their name and logos on clothes, hats, bags, etc., (which would likely be licensed products sold via a third party, like Kodak is doing with Highlight Brands and Reebok) is that the brand is carried into everyday life. Fujifilm has already cultivated a lifestyle around creativity, nostalgia, and artistry, and apparel makes that identity wearable. Every hoodie, hat, or jacket becomes a walking billboard. It can spark conversations like, “Oh, you shoot Fujifilm too?” That organic visibility extends recognition far beyond traditional advertising. And it can serve as an entry point into the brand, reaching people who may later buy a Fujifilm camera and not just a shirt.

Fujifilm’s recommitment to retro-styled bodies comes at an opportune time. With the historic demand of the X100VI, which has already outsold any previous X100-series camera, Fujifilm is working overtime on production—this camera has been a massive hit. Just this year Fujifilm released the GFX100RF, X half, and X-E5. Newtro doesn’t just apply to physical products, though. Fujifilm’s Film Simulations (and, of course, Film Simulation Recipes) are a big part of the appeal. Think of them as newtro aesthetics. They’re not quite film but a big nod to the retro look that film has produced for a very long time. Fujifilm has a massive leg-up on this compared to their competition, and it is an under appreciated aspect of their success. I think, though, that we’re seeing just the tip of the iceberg, and there’s a huge untapped potential. Kodak and Fujifilm both have big opportunities, and they could learn from each other how to fully capitalize on it.

A New Kodak Moment — And Fujifilm Should Follow

Posted on July 1 by Ritchie Roesch

Yesterday, the New York Times published a story entitled The Kodak Brand Gets a Second Life. In South Korea, there are over 120 Kodak Apparel stores that sell shirts, hats, sunglasses, handbags, luggage, and more with the Kodak logo on them. Kodak Apparel isn’t a part of Eastman Kodak, but a different company called Highlight Brands that simply licenses the name from Kodak. While Kodak Apparel is currently huge in South Korea, it hasn’t quite caught on worldwide… yet.

The New York Times suggests that this is a part of an international trend that’s being dubbed newtro, a combination of new and retro. Newtro describes something that is brand-new but seems to be or nods to something that’s vintage. Many Fujifilm cameras, like the X-E5, X100VI, X-T5, X-T50, X-M5, and X half, fall into this category. The X-Pro would, too, if they were currently making one.

What’s old is cool again. While antiques and vintage things are “in” right now, so are things that just seem to be retro or pay homage to that. It shouldn’t be surprising that Kodak clothes are extremely trendy in South Korea. What is surprising is that companies like Kodak and Fujifilm aren’t doing more to capitalize on the newtro movement. Yes, Fujifilm is certainly benefiting from it when it comes to camera sales, but they could be doing so much more.

People want to sport their favorite brands. As my kids would say, they want their fit to be fire. I would wear a Kodak Film shirt, and carry Kodachrome duffle bag. These things need to become available everywhere, and not just in South Korea. While Fujifilm does have a merch store, it’s pretty small with only a handful of options, and most if it isn’t newtro. Even if they have no interest in becoming an apparel brand, Fujifilm could license out their logo—especially their old emblems and trademarks—for other companies to use. I don’t know if they realize just how big this could be.

Shirts, sweaters, jackets, and things like that are obvious options that both Kodak and Fujifilm should sell (or license to a third-party to sell). But camera accessories—straps, bags, etc.—should not be overlooked. For Kodak, why not license to a camera brand? There could be a Leica M11 Kodak collectors edition, with some red and yellow trim, for example. Or—shockingly—a Kodak edition of a Fujifilm camera, something like my faux Kodak Retina.

Fujifilm’s recommitment to retro-styled bodies comes at an opportune time. With the historic demand of the X100VI, which has already outsold any previous X100-series camera, Fujifilm is working overtime on production—this camera has been a massive hit. Just this year Fujifilm released the GFX100RF, X half, and X-E5. Newtro doesn’t just apply to physical products, though. Fujifilm’s Film Simulations (and, of course, Recipes) are a big part of the appeal. Think of them as newtro aesthetics. They’re not quite film but a big nod to the retro look that film has produced for a very long time. Fujifilm has a massive leg-up on this compared to their competition, and it is an under appreciated aspect of their success. I think, though, that we’re seeing just the tip of the iceberg, and there’s a huge untapped potential. Kodak and Fujifilm both have big opportunities, and they could learn from each other how to fully capitalize on it.

Shooting Fujifilm Instax with a 108-year-old Kodak camera

Posted on September 16, 2024 by Ritchie Roesch

Photo by Dan Allen.

The below article is by Dan Allen. You might recall that Dan invented the Kentmere Pan 400 Film Simulation Recipe (and more coming soon), and had a helping hand in the Vintage Bronze, Ilford FP4 Plus 125, and Ektachrome E100 Recipes.

What I love about Dan’s project is that it repurposes beautiful antique cameras with modern instant film, and even incorporates Fujifilm’s X-series. It’s a poetic melting pot of old and new to create fascinating art that is simultaneously vintage and modern.

I know that you are going to appreciate this post, and perhaps even be inspired to try it for yourself. Thank you, Dan, for sharing your project with us—it is such an honor to publish this story!

Take it away, Dan!

Photo by Dan Allen.

I grew up in the golden age of film photography. I was a kid during the 1980’s, and lived in Rochester, New York—the home of Kodak. Film photography and cameras were interwoven into the very fabric of our local culture. Everyone in our city had at least one or two family members that worked for the big yellow box. At its peak, Kodak employed more than 60,000 people locally. We were the center of the photographic universe. What could possibly go wrong?

Enter Fujifilm.

In the 1980’s, Fuji became a direct competitor to Kodak in the U.S. film market. They slowly cut into Kodak’s market share, and in my eyes as a kid, they were the enemy. It was a mortal sin to even think about shooting a roll of Fuji’s film. Given the title of this post, I think you can see where I am going with this.

My interest in creative photography started as a young kid and continued through high school, where I first learned how to develop film and make a print in the darkroom. Cameras took a backseat as I focused on college, then a career in engineering, and started a family. Basically, photography stopped after graduating high school. Fast forward to Covid-19 lockdowns, which is when I discovered Ritchie’s Fuji X Weekly website. I was enamored with his Kodachrome 64 Film Simulation Recipe. I couldn’t believe those Kodak looking pictures were produced on a modern (yet retro looking) Fujifilm digital camera. It made all of those photographic childhood memories come rushing back. Soon after, I bought my first Fujifilm: an X-T3.

Photos by Dan Allen.

I quickly became a Fuji X Weekly film sim junkie, trying out each possible combination my camera could handle. The Kodak-based recipes were my favorite, though. At some point, I realized it was possible for Kodak and Fujifilm to be in the same room together!

In 2022, I decided to pick up the only working film camera I owned, a Canon Rebel with a nifty-fifty. I shot a roll of Kodak Ultramax and brought it to the local film lab. The circle of photography was now complete—I was right back where I left off, and it felt like home. From this point forward, I adopted a mixed photographic workflow, often carrying one film camera and one Fujifilm digital. I liked the convenience of Ritchie’s “no edit” Recipes, but I also enjoyed the unique challenges inherent to the analog film photography I grew up with. It was truly the best of both worlds.

As most photographers do, I caught a bad case of Gear Acquisition Syndrome (G.A.S.). I started buying vintage film cameras from thrift stores and yard sales. The older Kodak cameras from the early 1900s really caught my eye, especially the ones that were made right here in Rochester.

Twenty or so film cameras later, I stumbled across a 1916 Kodak Vest Pocket Autographic for $40. This was known as the “Soldier’s Kodak” during World War I, and was marketed to troops going overseas to document their trip. It really was a pocketable camera, not much bigger than a deck of playing cards. It was the Fujifilm X70 of the early 1900’s!

Photo by Dan Allen.

The Vest Pocket Autographic takes 127 roll film, which Kokak introduced in 1912 and manufactured until 1995. The negative size is roughly 44mm x 66mm, and is quite a bit bigger than a 24mm x 36mm negative from a full-frame 35mm camera. When the Vest Pocket arrived I gave it a good cleaning, and was able to get the shutter to fire. It has speeds of 1/25 and 1/50, and an apertures marked with 1, 2, 3, and 4—these aperture values equate to f/11, f/16, f/22, and f/32. It has a unique design, as the lens is mounted behind the shutter and aperture. This protected the lens from scratches; the optics on mine were in great shape. Everything on the camera appeared to be fully functional. All I needed now was some 127 film!

There are a few places that make 127 film by cutting down modern 120 film. I was able to find ReraPan 400 in 127 size from B&H Photo and placed an order. While I was waiting for the 127 film to be delivered, I happened to look at a few Fuji Instax Mini prints sitting on my desk. I thought, Hey, that looks like it would fit perfectly inside the Kodak Vest Pocket Autographic! Sure enough, it was almost a perfect match at 46mm x 62mm. The light bulbs were going off in my head. Could I really shoot Fujifilm Instax film in a 108 year old Kodak camera? Spoiler alert. YES!

I went outside and made my first test shot and it turned out great. The exposure was spot on, and the image looked to be in focus. Somehow this kid from the 1980’s that grew up in Kodakville had resurrected an 108-year-old World War I Kodak camera using modern Fujifilm Instax film. I wonder what George Eastman would think of this combination?

I bet you are wondering… can I shoot Instax in my grandpa’s old camera? Keep reading and I will detail the technical process below.

Photos by Dan Allen.

I must warn you, though: if you continue reading, you may find yourself going down a photographic rabbit hole from which there is no returning. The fact is that you can shoot Instax film in almost any vintage camera, so long as it fits in the back, and the camera doesn’t have a focal plane shutter that moves near where the film is (think Canon AE-1). I’m afraid that you may damage the shutter if the Instax print were to come in contact with any moving part of the camera; however, most rangefinder, folding, and TLR style cameras with a leaf shutter inside the lens should work fine.

This process requires two things: a film changing dark bag that you can buy for $30 or less, and an analog Fujifilm Instax camera, such as the Instax Mini 12 or similar model. Here is a general outline of how it works:

Test fit a sheet of Instax Mini, Square, or Wide film in your vintage film camera to see which size works best. Instax Mini is the size that fits into the Kodak Vest Pocket Autographic.
Load a fresh pack of film into your analog Instax camera. Note: any of the Instax cameras that have a “digital” image component like the Mini Evo will not work.
Fire the shutter to eject the dark slide from the Instax film pack.
Place both the vintage camera and analog Instax camera into the film changing dark bag, and zip it shut so it’s light tight. Don’t forget to remove any smart watches that could possibly light up and expose the film.
Stick your hands inside the film changing dark bag and open the back cover of the Instax camera. Be very careful to avoid turning on the Instax camera by accident. Some of them have lights which could expose the film.
Remove the Instax film cartridge pack. Slide one sheet out, then put the cartridge back in the Instax camera and close the back door.
Open the vintage film camera and insert the single Instax sheet and align it where the film would normally get exposed. Remember, Instax film exposes from the back not the front, so you have to face the dark back of the Instax sheet towards what you want to photograph. If the Instax sheet is loose or has a big size difference, you may need to tape it in place, or make a mask out of construction paper so that you can tape the Instax sheet to it. You do not want the Instax sheet sliding around inside the camera.
Close up the vintage film camera and remove it from the film changing dark bag.

Instax film has an ISO speed of 800. When you expose your picture, you will need to take a light meter reading. If you don’t have a light meter, you can use an app on your smartphone, or even use your Fujifilm camera with the ISO dial set to 800. Once you get your light meter reading, if the shutter speed is faster than the maximum shutter speed of your camera, you may need to use an ND filter to reduce the light. When I used the Vest Pocket Autographic camera, I needed to hold a 3 stop ND filter over the lens in bright sun.

Photos by Dan Allen.

Once you have exposed your Instax sheet:

Put the vintage camera and Instax camera back in the film changing dark bag and zip it up so it is light tight again.
Remove the Instax sheet from your film camera and set it aside.
Open the back of the Instax camera and remove the film cartridge.
Insert the exposed Instax sheet into the film cartridge, then put the cartridge back into the Instax camera and close the back door. For this to work, you must put the exposed frame back into the film cartridge, and it must be in the same way that it was removed, and as the first sheet.
Remove both cameras from the dark bag.
Fire the shutter on the Instax camera with your hand or something else dark to cover the lens. Instax film starts the development process when it is ejected from the camera.

The first time I tried this, I wasted a few frames of Instax film on purpose by pulling out the cartridge in daylight when I had about three shots left. This let me practice the entire procedure in the light where I could see what I was doing. It is not difficult to do, but remember: once it is inside the film changing dark bag, you will be doing the entire process by feel only, so it is best to practice several times with some ruined sheets in daylight, until you get the hang of it.

Photos by Dan Allen.

If you made it this far, you are officially a camera nerd. Now go out and shoot some Instax film in a vintage camera! Feel free to reach out to me on Instagram with questions at @dan.allen.photo. I use my Fujifilm X-T5 with a Fujinon 30mm Macro lens to digitally “scan” the Instax prints, which really makes it all come full circle.

A special thanks to Ritchie at Fuji X Weekly for inspiring me to get my first Fujifilm camera, and introducing me to the amazing Film Simulation Recipe community.

P.S. This Instax film process works with homemade pinhole cameras too!

Creating Controversy with my Camera

Posted on February 11, 2024 by Ritchie Roesch

*This Kodak camera isn’t a Kodak camera.*

I’ve received a ton of feedback following the “Kodak Retina” video that I published two days ago. It was controversial, just as I thought it would be. While it was a joke, it was also inherently dishonest (up to the point where I came clean, which was early on). Most people seemed to understand that it was comedy. The vast majority of the feedback I received was positive, with a lot of “lol” comments and laughing emojis. Some people didn’t like it, though, and didn’t “get” the humor. A few people said some really unnecessarily mean things. A little bit of the negative feedback was constructive criticism, and so that’s actually positive, and much appreciated.

There were a few different ideas behind the video, and various things that I wanted to accomplish with it. I think it would be worthwhile to explain them to you, so that maybe they’re better understood. If you haven’t yet seen the video, I’ve included it below. You can also find it on the Fuji X Weekly YouTube channel.

First, the video was a gag. It was supposed to be funny. If you follow me on social media, you already know that I have a sense of humor—typically a dry one. If you’ve ever seen videos with two guys sitting down sipping coffee, telling each other “dad jokes” while trying not to laugh… that’s my type of humor. Some people suggested that my video would have been a great April Fools prank, and I agree. It definitely would have been. I didn’t want to wait for April 1st because I figured I wasn’t the only one with this idea (using the TTArtisan 27mm f/2.8 limited edition yellow/orange lens to make a Kodak-looking camera), so I wanted to beat anyone else doing something similar to the punch(line). Also, Kodak’s new Super 8 camera has people thinking Kodak right now. The timing was right for this video, despite the date; however, it would have been more obviously comedic had it been released on April 1st (I will have to come up with another idea for that date).

Second, I wanted this video to attract people who would not normally click on content about Fujifilm gear. This is something I’ve been thinking about for a few months now. I’ve known for awhile now that Film Simulation Recipes which mimic Kodak emulsions are the most popular, but I never really thought of the deeper implications of this. It makes perfect sense: Kodak was a more popular film manufacturer than Fuji. However, I think some people overlook Fujifilm cameras simply because it is Fujifilm. It’s not that they have anything against Fuji, it’s just that it’s not [insert brand name here]. The point of the gag was more than just for a good laugh, but to perhaps get a few people who would otherwise ignore Fujifilm to take a closer look, and to discover what they’ve been missing.

*Fujifilm X-T5 + TTArtisan 27mm + Kodachrome 64*

Third, I wanted to provide to you a sampling of photographs that demonstrate how well various Kodak-like Film Simulation Recipes perform for southwest-America travel photography. I tested out eight Recipes, and shared the results. You can see if any of them might work well for you, should you find yourself in a similar photographic situation. The video serves as a micro-review of the Fujifilm X-T5 and TTArtisan 27mm f/2.8 for travel, as well.

Fourth, I wanted to give a glimpse of what it’s like to ride the Grand Canyon Railway to the National Park, stay a night at the rim, and return back on the railroad the next day. This video would serve as a mini travel-vlog of the adventure. Perhaps it will be helpful to someone else considering the same thing. While this was a goal of the video, it was not the main point.

*Fujifilm X-T5 + TTArtisan 27mm + Kodak Tri-X 400*

Fifth… my family and I love looking back at videos we’ve made over the years of our adventures. This is one that we’ll definitely watch (especially beginning at the 3:07 mark) many times over the coming years as we remember the great time that we had. This is a huge bonus for me.

I hope that this explanation helps to shed some light on the exact purpose—why I made this video.

Was it successful? Did the video accomplish what I hoped it would? I think so. Most people seemed to find the humor in the hoax. I did’t expect that everyone would find it funny, and some didn’t. Several folks stated that they didn’t appreciate the gag. A few people told me that I need to be more serious with my content. But a couple of people said that they’re going to look into Fujifilm cameras and Film Simulation Recipes. Many of you mentioned that you appreciated the pictures and enjoyed the adventure. And a lot of you laughed. Perhaps it wasn’t a home run, but I do think the video is doing just what I wanted it to.

New: Kodak Retina retro-style digital mirrorless camera!!

Posted on February 8, 2024 by Ritchie Roesch

Introducing the brand-new Kodak Retina digital mirrorless camera! Inside this retro-styled body is a 40-megapixel APS-C BSI CMOS sensor. It has eight built-in presets that mimic classic Kodak film stocks. The pictures from the Kodak Retina look great straight-out-of-camera, no editing needed! This new camera is bold yet beautiful; classic yet modern; digital yet analog.

I was given a pre-production copy of the Kodak Retina camera to try out, and used that as an excuse to visit the majestic Grand Canyon in northern Arizona! I recorded the experience, which I just published to my YouTube channel. The video is my review of the new camera, plus an epic adventure by train to one of the natural wonders of the world. I’ve included it below—you don’t want to miss this one!

The Kodak Retina

Below are example pictures that I captured on this trip using the eight built-in presets included in the Kodak Retina:

Kodachrome 64

Portra 160

Portra 400

Gold 200

Ultramax 400

Ektachrome E100VS

Vision3 250D

Tri-X 400

At this point, I’m sure you’re already aware that there’s no such thing as a Kodak Retina digital camera. Kodak made Retina film cameras from the 1930’s up to 1970. While Kodak pretty much invented the digital camera, and were an important early innovator of the technology, they never made an interchangeable lens APS-C model. They did produce some full-frame DSLRs in the very early 2000’s, and made an APS-C back for a Nikon SLR in the late 1990’s, and even sold a Micro-Four-Thirds interchangeable-lens mirrorless in 2014 (manufactured by JK Imagining under the Kodak brand name); however, nothing remotely like my faux digital Retina was ever produced by Kodak. This was all just for fun—sorry if I got your hopes up.

The camera is actually a Fujifilm X-T5. That might have been obvious to you. I put some silver tape over the Fujifilm logo, and added a Kodak decal. If you look closely, you can tell that I did that. The lens is a TTArtisan 27mm f/2.8 in their limited edition yellow/orange color scheme, which is very Kodak-like; the lens is actually what inspired me to do this project. The camera strap is something I’ve owned for years now, and a red soft-shutter-release completed the look.

The pictures that I captured with this camera/lens combo are straight-out-of-camera JPEGs using eight of my Film Simulation Recipes:

I chose those particular Recipes because they mimic popular Kodak emulsions, which seemed appropriate since the X-T5 was disguised as a Kodak camera. You can find them—and over 300 more—in the Fuji X Weekly App, available for Android and Apple. Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

My thoughts with this camera were: what if, 15 years ago, Kodak had pivoted, and began making retro-styled mirrorless cameras with built-in film emulation presets? How much different would the industry look like today if they had? While Kodak didn’t pivot, Fujifilm did. Instead of a digital Retina, we have the X-T5. You don’t need Kodak to make this camera, because it already exists. The X-T5 (or any other Fujifilm model), combined with my Film Simulation Recipes, will do what I proposed a digital Kodak Retina would do. Fujifilm is doing what Kodak should have done but didn’t.

Now it’s your turn! What do you think of this project? How much different would the camera industry look today if a digital Kodak Retina actually existed? Let me know your thoughts in the comments!

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black: Amazon B&H Moment
Fujifilm X-T5 in silver: Amazon B&H Moment
TTArtisan 27mm f/2.8 in black: Amazon
TTArtsian 27mm f/2.8 in yellow/orange: Amazon

1976 Kodak — Fujifilm X-T5 (X-Trans V) Film Simulation Recipe

Posted on August 3, 2023 by Ritchie Roesch

*All the World’s a Summer Day* – Buckeye, AZ – Fujifilm X-T5 – 1976 Kodak

The 1976 Kodak Film Simulation Recipe began as an attempt to recreate the aesthetic of legendary photographer Joel Meyerowitz, an American New Color photographer first known for serendipitous street photos of New York City. Meyerowitz has had one of the most prolific careers of any photographer, and he’s still active today at 85 years old! His look has been one of the most requested to replicate on Fujifilm cameras, so I eagerly delved into what exactly that is and how to mimic it.

One of the first roadblocks I encountered is that Joel Meyerowitz doesn’t have one unique style. His aesthetics vary significantly through the years. That shouldn’t be surprising because he’s on his seventh decade of photography. It’s well known that Meyerowitz used a lot of Kodachrome—in fact, he shot with all three eras of the film. In his early days it was the original ISO 10 Kodachrome, but very quickly that was replaced by Kodachome II and X; a significant chunk of his iconic street photography was captured during this time. Then Kodachrome 25 and 64 came along. All of those emulsions, while very similar, had their unique characteristics. I have a number of Film Simulation Recipes that can produce a Meyerowitz look because they replicate a film that he frequently used, including Vintage Kodachrome, Kodachrome 1, Kodachrome II (here, too), Kodachrome 25 (here, too), and Kodachrome 64 (here and here, too).

While Meyerowitz was known for Kodachrome, many of his most famous photographs were not captured on that film. He used Ektachrome sometimes for his 35mm work, and he used it extensively for his 8×10 large format photography. There have been over 40 different emulsions that carried the Ektachrome brand name, so it’s hard to know which specific ones he used. Some Ektachrome Film Simulation Recipes are Old Ektachrome, Kodak Ektachrome 100SW, Kodak Ektachrome E100VS, Ektachrome E100GX, Ektachrome, Ektachrome 320T, and Thommy’s Ektachrome. Some of these can probably be used to replicate a Meyerowitz look, too.

*Closed Red Umbrella* – Goodyear, AZ – Fujifilm X-T5 – 1976 Kodak

He didn’t just shoot with Kodachrome and Ektachrome, but also Anscochrome sometimes. He might have used other emulsions, too, it’s not real clear. One thing is for sure: whichever film he used, the emulsion wasn’t the finished picture, the print was (or the replication of the print in a book). Today, film is often scanned, and that’s how we see the photos captured with it, but for much of Meyerowitz’s career, the print (and not the scan) was what we saw. The printing process—the chemicals, the paper, and a host of other factors—could significantly affect the end result. That process changed and evolved over the decades. All of this is to say that no one Film Simulation Recipe will ever be able to replicate all of Joel’s various aesthetics. Probably not even ten Recipes. Aside from the ones already mentioned, 1970’s Summer and especially Summer of 1960 are a couple that could potentially produce a Meyerowitz look.

I studied about fifty of Joel’s photographs, mostly from the 1970’s. Some of them were urban street pictures, some were suburban or small-town images, and others were coastal photos. I looked for commonalities between the various pictures. I paid close attention to the lighting. I focused in on about two dozen that seemed similar enough, and tried to replicate the look with my Fujifilm X-T5. This 1976 Kodak Film Simulation Recipe was my sixth iteration. It’s not perfect, because, even within those 20+ similar Meyerowitz photographs, there are still some subtle differences. Aside from that, Fujifilm’s options, which are much more robust than they used to be, are still limited, and you can only do so much. Still, sometimes the resemblance between some of Joel’s pictures and the images captured with this Recipe are remarkable!

This Film Simulation Recipe got its name because the majority of the pictures that it is based on were captured in 1976. Some were 35mm and likely Kodachrome 25 and Kodachrome 64, but could also be Ektachrome-X and/or Ektachrome Pro 64, or even Anscochrome 64. Some were large format and likely Ektachrome Pro 64, Ektachrome 6118 Tungsten, and/or Ektachrome 160 Daylight, or even possibly Aschochrome 32. 1976 was a pivotal and transitional year for Joel Meyerowitz, as he began to explore landscapes and small-town life, particularly along the Massachusetts coast. He also began shooting with a large format Deardorff view camera. Since this was such an important year in Meyerowitz’s photographic journey, since many of the pictures that this Recipe was modeled after were captured in 1976, and because the vast majority of his photos were shot on Kodak film, I call this Recipe 1976 Kodak.

*Two Birds* – Tempe, AZ – Fujifilm X-T5 – 1976 Kodak

The 1976 Kodak Film Simulation Recipe is quite versatile, and works well in many lighting situations and for many genres of photography. You might find it to be slightly overly warm in artificial light, but otherwise use it anytime. It’s compatible with Fujifilm X-Trans V cameras, which (as of this writing) are the X-T5, X-H2, X-H2s, and X-S20. Those with newer GFX cameras can use it, too, although it will likely render slightly different (use it anyway!). Try this Recipe with a vintage lens to further replicate a retro aesthetic.

Film Simulation: Nostalgic Neg.
Grain Effect: Strong, Small
Color Chrome Effect: Strong
Color Chrome FX Blue: Off
White Balance: Auto, -2 Red & -4 Blue
Dynamic Range: DR200
Highlight: +1.5
Shadow: +3
Color: +4
Sharpness: -2
High ISO NR: -4
Clarity: -3
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs using this 1976 Kodak Film Simulation Recipe on my Fujifilm X-T5:

*Country Truck* – Buckeye, AZ – Fujifilm X-T5

*Truck being Photographed* – Buckeye, AZ – Fujifilm X-T5

*Tonka Wall* – Buckeye, AZ – Fujifilm X-T5

*Nissan Nature* – Buckeye, AZ – Fujifilm X-T5

*Empty Campus* – Avondale, AZ – Fujifilm X-T5

*Street Glimpse* – Buckeye, AZ – Fujifilm X-T5

*Leaf & Treats* – Buckeye, AZ – Fujifilm X-T5

*Evening Reflected in Glass* – Buckeye, AZ – Fujifilm X-T5

*Dead Decorative Flowers* – Buckeye, AZ – Fujifilm X-T5

*Old Tricycle* – Buckeye, AZ – Fujifilm X-T5

*Two Red Chairs* – Buckeye, AZ – Fujifilm X-T5

*Locked Bike* – Buckeye, AZ – Fujifilm X-T5

*Circles of Life* – Buckeye, AZ – Fujifilm X-T5

*Fountain Not Flowing* – Buckeye, AZ – Fujifilm X-T5

*Orange Pot* – Buckeye, AZ – Fujifilm X-T5

*Mineral Discoloring* – Buckeye, AZ – Fujifilm X-T5

*Covered Promenade* – Avondale, AZ – Fujifilm X-T5

*Curious Closed Curtain* – Buckeye, AZ – Fujifilm X-T5

*Office Abstract* – Buckeye, AZ – Fujifilm X-T5

*Plastic Green* – Buckeye, AZ – Fujifilm X-T5

*Joshua Waiting in a Blue Chair* – Avondale, AZ – Fujifilm X-T5

*Photography is Life* – Avondale, AZ – Fujifilm X-T5

*Friendly Neighborhood Spiderman* – Buckeye, AZ – Fujifilm X-T5

*Guitar Practice* – Buckeye, AZ – Fujifilm X-T5

*Green Leaves Hiding Behind Gate* – Buckeye, AZ – Fujifilm X-T5

*Park Bench* – Buckeye, AZ – Fujifilm X-T5

*Rainbow & Trumpets* – Buckeye, AZ – Fujifilm X-T5

*Ceramic Tile Roof* – Buckeye, AZ – Fujifilm X-T5

*Suburban Home* – Buckeye, AZ – Fujifilm X-T5

*Date Palm* – Buckeye, AZ – Fujifilm X-T5

*Bougainvillea Garden* – Buckeye, AZ – Fujifilm X-T5

*Distant Thunderstorm Building* – Buckeye, AZ – Fujifilm X-T5

*Uptown Snake* – Sedona, AZ – Fujifilm X-T5

*Green Soccer Field* – Buckeye, AZ – Fujifilm X-T5

*Scootering* – Buckeye, AZ – Fujifilm X-T5

*Rooftop at Dusk* – Buckeye, AZ – Fujifilm X-T5

*Distant Sunset* – Buckeye, AZ – Fujifilm X-T5

*Pastel Sunset over Ball Field* – Buckeye, AZ – Fujifilm X-T5

*Foul Pole & Full Moon* – Buckeye, AZ – Fujifilm X-T5

*Saguaro at Sundown* – Buckeye, AZ – Fujifilm X-T5

*Dramatic Sunset behind Saguaro* – Buckeye, AZ – Fujifilm X-T5

*Purple Sky* – Buckeye, AZ – Fujifilm X-T5

*Sunset over School* – Buckeye, AZ – Fujifilm X-T5

*Sunset Lit Cloud* – Buckeye, AZ – Fujifilm X-T5

*Fast Scooter at Night* – Buckeye, AZ – Fujifilm X-T5

*Basketball Moon* – Buckeye, AZ – Fujifilm X-T5

*Moon Through the Hoop* – Buckeye, AZ – Fujifilm X-T5

*Moonshot* – Buckeye, AZ – Fujifilm X-T5

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Fujifilm X-T5 in black: Amazon B&H Moment
Fujifilm X-T5 in silver: Amazon B&H Moment

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Fujifilm X-E4 (X-Trans IV) Film Simulation Recipe: Kodak Max 800

Posted on August 23, 2022 by Ritchie Roesch

*Ice Cold Pepsi* – Farmington, UT – Fujifilm X-E4 – “Kodak Max 800”

This Film Simulation Recipe is modeled after some prints I found in a box that I thought looked interesting. I didn’t initially know what film had been used, but after locating the negatives I discovered it was something called Kodak GT 800-3, and I had no idea what that was. After much sleuthing, I found out it was Kodak Max Zoom 800, also known as Max 800. The film was shot in 2006 (I believe by my wife), and it was the third and final iteration of the emulsion (this version was introduced in 2000). Max Zoom 800 was replaced in 2006 by the similar Max Versatility Plus 800 (which was around for five or six years before its discontinuation).

Kodak made Max 800 film for point-and-shoot and disposable cameras—specifically, they marketed it for point-and-shot cameras with a zoom lens, which exaggerated camera shake. It was a cheap high-ISO consumer color negative film intended for the novice. It had a large latitude for underexposure and (especially) overexposure, but color reproduction was a little different (some have said “bland” or “weird”) when compared to other Kodak films. Kodak intended the film to be printed on Ektacolor Edge paper, but my samples were printed on Fujicolor Crystal Archive paper (which certainly affects the aesthetic)—this recipe is modeled after my samples.

*Winter Greenhouse* – Farmington, UT – Fujifilm X-E4 – “Kodak Max 800”

This Kodak Max 800 recipe is compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras. Because it uses the Classic Negative film simulation and Clarity, it is not compatible with the X-T3 and X-T30, unfortunately. For those with the X-H2s, it’s my understanding that this recipe is completely compatible and renders near identically, but I have not tested it to know for certain. Those with newer GFX cameras can use it, too, although it will render a little differently.

Classic Negative
Dynamic Range: DR400
Highlight: -2
Shadow: +1
Color: -1
Noise Reduction: -4
Sharpness: -2
Clarity: -4
Grain Effect: Strong, Small
Color Chrome Effect: Strong
Color Chrome Effect Blue: Off
White Balance: 7300K, -5 Red & -2 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: 0 to +2/3 (typically)

Example photographs, all camera-made JPEGs captured using this “Kodak Max 800” Film Simulation Recipe on my Fujifilm X-E4:

*Frozen Ponds at a Bird Refuge* – Farmington, UT – Fujifilm X-E4

*Winter Gate* – Farmington, UT – Fujifilm X-E4

*Open Gate* – Farmington, UT – Fujifilm X-E4

*Icy Marshland* – Farmington, UT – Fujifilm X-E4

*What Remains of Summer* – Farmington, UT – Fujifilm X-E4

*Winter Water* – Farmington, UT – Fujifilm X-E4

*Frozen Marsh Pond* – Farmington, UT – Fujifilm X-E4

*Nature Trail* – Farmington, UT – Fujifilm X-E4

*Green Truck* – Farmington, UT – Fujifilm X-E4

*Santa’s Sled* – Farmington, UT – Fujifilm X-E4

*Neighborhood Path in Winter* – Farmington, UT – Fujifilm X-E4

*Trail Closed* – Farmington, UT – Fujifilm X-E4

*No Shooting Past the Fence* – Farmington, UT – Fujifilm X-E4

*Pallets* – Farmington, UT – Fujifilm X-E4

*Inside Abandoned Shed* – Farmington, UT – Fujifilm X-E4

*Walking Tunnel* – Farmington, UT – Fujifilm X-E4

*Farm in the City* – Farmington, UT – Fujifilm X-E4

*Barnes & Noble Window* – Farmington, UT – Fujifilm X-E4

*Building Top in Last Light* – Farmington, UT – Fujifilm X-E4

*Buildings & Palms* – Buckeye, AZ – Fujifilm X-E4

*Backyard Garden Trumpets* – Buckeye, AZ – Fujifilm X-E4

*Illuminated Desert Shrub* – Buckeye, AZ – Fujifilm X-E4

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Creative Collective 023: Comparing Kodak Color Recipes

Posted on July 22, 2022 by Ritchie Roesch

*Great American Fish* – Morro Bay, CA – Fujifilm X-E4 – “Kodak Portra 400 v2”

I thought it would be interesting to compare Kodak-inspired Film Simulation Recipes on my Fujifilm X-E4. So I pulled out my phone, opened the Fuji X Weekly App, and selected Filter by Sensor (choosing both X-Trans III & X-Trans IV) and Filter by Color. Then I used the Search feature to find all of the recipes with “Koda” in the name—I didn’t search for “Kodak” because Kodachrome would have been excluded. The App displayed 36 recipes. Some recipes, like Reggie’s Portra, Old Ektachrome, and Elite Chrome 200, didn’t show up because “Koda” isn’t found anywhere in the recipe title, despite the Kodak-inspired aesthetic, so I had to search those out separately. Then I reprocessed an exposure (captured in Morro Bay, California) on my X-E4 with all of these recipes.

Let’s take a look at how these 41 Kodak-inspired Film Simulation Recipes compare to each other!

Note: This article was a part of the Creative Collective, but now it’s available to everyone.

A little note about the methodology before we dive in. Not all of the recipes are 100% compatible with the X-E4. Those recipes intended for X-Trans III and the X-T3 & X-T30 cameras need some modifications in order to be used on newer X-Trans IV cameras. For those recipes that don’t call for Color Chrome Effect and/or Color Chrome FX Blue, I set those to Off. For those recipes that don’t call for Clarity, I set that to 0. For those recipes that don’t call for a certain Grain size (Small or Large), I did this: if the recipe required Weak Grain I set the size to Small, and if it required Strong, I set the size to Large—the only exception that I made was Stephen Shore Kodacolor because it’s supposed to be based on medium-format film, so I set Grain to Strong Small (and not Strong Large). This might not have been the best way to deal with Grain size, but it’s what I did. For those recipes that call for DR-Auto, I chose DR200 because I believe that’s what the camera would have chose in this instance.

There are two recipes that I didn’t use for this project. The original Kodak Portra 400 recipe requires a difficult Custom White Balance, which I don’t have set in my X-E4, so I didn’t use it. The Portra-Style recipe uses D-Range Priority, and I couldn’t reprocess the file to that recipe because I didn’t capture it using D-Range Priority—the option is greyed out. So those two recipes weren’t used in this article. Including the Bright Summer recipe was maybe a stretch, as it wasn’t based on a Kodak stock, but instead based off of a look that’s loosely based on a Kodak stock.

Because there are so many recipes to compare, I have divided them into different six groups. There’s Kodachrome, Portra, Kodacolor, Other Kodak Negative, Other Kodak Slide, and Other Kodak. Let’s dive in!

Kodachrome

*Kodachrome II (X-Trans III + X-T3 & X-T30)*

Portra

Kodacolor

Other Kodak Negative

*Kodak Ultramax (X-Trans III + X-T3 & X-T30)*

Other Kodak Slide

Other Kodak

I hope that there are a few recipes in this article that jumped out at you as ones you want to try. Perhaps the way a certain recipe rendered this scene is particularly interesting to you. If so, let me know in the comments! It’s really fascinating that so many different looks—some only very subtly different and some quite drastically divergent—can be produced straight-out-of-camera, mostly using the Classic Chrome film simulation.

Which of these recipes is a current favorite of yours? Kodachrome 64? Kodak Portra 400? I’d love to know that, too!

Fujifilm X-Trans IV Film Simulation Recipe: Bright Kodak

Posted on June 10, 2022 by Ritchie Roesch

*Stringed Lights* – Gilbert, AZ – Fujifilm X-E4 – “Bright Kodak”

Fujifilm cameras have a feature in Advanced Settings called “High Key” that I recently discovered is based on the Provia film simulation, and can be mimicked. While this “High Key” setting can produce nice-looking images, it’s not really my style, so I set out to create a Film Simulation Recipe to serve as an alternative to it, with an aesthetic that I appreciate a little more. Specifically, I wanted a generic overexposed Kodak color negative film aesthetic, perhaps Portra-like (or at least Portra-inspired), which is why I call this recipe Bright Kodak.

Bright Kodak might look familiar. It’s actually similar to a couple of other recipes, namely Bright Summer (a.k.a. “Preetra 400”) and Kodak Portra 400 Warm. If you like those recipes, you’ll certainly like this one, too. The key to using this Bright Kodak recipe is to increase the exposure⁠—almost overexpose⁠—to make the pictures nice and bright.

*Palm* – Goodyear, AZ – Fujifilm X-E4 – “Bright Kodak”

This Film Simulation Recipe is fully compatible with newer X-Trans IV cameras: Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, & X-T30 II. If you have an X-T3, X-T30, or X-Trans III camera, you can get similar results by ignoring Grain size and using a diffusion filter (such as 10% CineBloom) in lieu of Clarity. This recipe is also likely compatible with newer GFX cameras, although the results won’t be completely identical.

Classic Chrome
Dynamic Range: DR400
Highlight: -2
Shadow: -2
Color: +4
Noise Reduction: -4
Sharpening: -2
Clarity: -3
Grain Effect: Strong, Large
Color Chrome Effect: Off
Color Chrome Effect Blue: Off
White Balance: Daylight, +3 Red & -7 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1 to +1 2/3 (typically)

Example photographs, all camera-made JPEGs using this “Bright Kodak” Film Simulation Recipe on my Fujifilm X-E4:

*Cactus Evening* – Goodyear, AZ – Fujifilm X-E4

*3 Tall Cacti* – Goodyear, AZ – Fujifilm X-E4

*Cacti Reaching to the Moon* – Goodyear, AZ – Fujifilm X-E4

*Palm & Flowers* – Goodyear, AZ – Fujifilm X-E4

*Bougainvillea* – Goodyear, AZ – Fujifilm X-E4

*Palm Moon* – Goodyear, AZ – Fujifilm X-E4

*Neighborhood Palms* – Goodyear, AZ – Fujifilm X-E4

*If You Know, You Know…* – Gilbert, AZ – Fujifilm X-E4

*Red Stripe* – Buckeye, AZ – Fujifilm X-E4

Compared to “High Key”:

Compared to “Bright Summer” & “Kodak Portra 400 Warm”:

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Kodachrome II Recipe + Submit Your Pictures!

Posted on July 13, 2021 by Ritchie Roesch

In Season 01 Episode 01 of the new live collaborative video series SOOC with Fuji X Weekly and Tame Your Fujifilm, Fujifilm X Photography Nathalie Boucry and I, Ritchie Roesch, discussed the Kodachrome II film simulation recipe. If you missed it, be sure to check it out! I had a fun time, and I hope that you found it helpful, interesting, or entertaining—or all three! I appreciate all those who tuned in and participated.

The Kodachrome II recipe is intended to mimic the aesthetic of the second era of Kodachrome color reversal film. It’s actually closer to Kodachrome-X than Kodachrome-II film, but in the ballpark of both. Kodak produced those versions of Kodachrome from 1961 to 1974, when they replaced them with Kodachrome 25 and Kodachrome 64. Ernst Haas, Luigi Ghirri, and William Eggleston are three well-known photographers who used this era of Kodachrome, at least for some of their images.

One of my all-time favorite recipes that I’ve created is Kodachrome II. I made it three years ago, and used it extensively for awhile, and still use it sometimes now. It was created for Fujifilm X-Trans III cameras, although it is fully compatible with the X-T3 and X-T30 (set Color Chrome Effect to Off). Newer X-Trans IV cameras can also use it (set Color Chrome Effect and Color Chrome FX Blue to Off, and Clarity to 0), simply select Grain size Small; however, there are two new Kodachrome II options (aside from this one) for those cameras. There’s also a Kodachrome II recipe for X-Trans II cameras. You have a lot of options! The Kodachrome II recipe discussed in the video is the original one for X-Trans III.

This new video series is interactive. One way to participate in Season 01 Episode 02 of SOOC (on August 12th) is to submit a picture that you’ve captured using the Kodachrome II film simulation recipe (click here). We’ll show some of your pictures live in the next video! By submitting a photo (by the way, this isn’t a contest), you’ll have a chance to win a one-year Patron subscription for the Fuji X Weekly App. I look forward to seeing your images!

Below are some recent pictures that I made using the Kodachrome II film simulation recipe:

Fujifilm X-E4 Film Simulation Recipe: Ektachrome 320T

Posted on April 26, 2021 by Ritchie Roesch

*Since 1938* – Farmington, UT – Fujifilm X-E4 – “Ektachrome 320T”

The Ektachrome line has been around since the 1940’s, but Kodak didn’t introduced Ektachrome 320T, also known as Ektachrome EPJ 320T, until 1992. This was a high-speed Tungsten color-reversal (slide) film intended for use under artificial light. Tungsten films were never as popular as daylight-balanced films; when used in daylight you get a strong blue cast (unless you have an 80A filter). I’m not completely sure when Kodak discontinued Ektachrome 320T, but I believe it was sometime in the early to mid 2000’s—all Ektachrome films were discontinued by 2013. When Kodak reintroduced Ektachrome in 2018, EPJ 320T was unsurprisingly not included.

This film simulation recipe was not intended to mimic Ektachrome 320T. I was simply trying to create a tungsten film look using the new Eterna Bleach Bypass film simulation. Prior to this I had only one recipe for Eterna Bleach Bypass, LomoChrome Metropolis, so I was eager to create another. The reason for a tungsten-like recipe is because I feel as though I don’t have as many after-dark options as I’d like. This recipe’s similarities to Ektachrome 320T film is coincidental, as I didn’t set out to recreate it, but it does, in fact, resemble the film fairly well.

On – Farmington, UT – Fujifilm X-E4 – “Ektachrome 320T”

Even though I didn’t intend to create an Ektachrome 320T recipe, these settings come curiously close. I would consider, when using this recipe under artificial light, setting the White Balance Shift to -7 Red & -6 Blue to more accurately reflect the film (I didn’t make that adjustment for any of the photographs in this article). I wish that +5 was an option for Color—that would likely be more accurate to the film—but unfortunately it tops out at +4. I debated if Grain size should be Small or Large, but I ended up going with Small because that’s what I originally set it to; however, Large grain might be slightly closer to what you’d find on actual Ektachrome 320T, although that’s certainly debatable.

This recipe is the first one to use the new Auto Ambience Priority white balance, which is currently (as of this writing) only available on the Fujifilm X-T4, X-S10 and X-E4 cameras. That means this recipe is only compatible with those three cameras. As a reminder, the camera will take a moment to save each exposure when using Clarity. Also, High ISO NR on the newer camera models is the same as Noise Reduction—Fujifilm renamed it for some reason, but it’s the same thing.

Eterna Bleach Bypass
Dynamic Range: DR400
Highlight: +1
Shadow: -2
Color: +4
Noise Reduction: -4
Sharpening: 0
Clarity: -3
Grain Effect: Strong, Small
Color Chrome Effect: Strong
Color Chrome Effect Blue: Strong
White Balance: Auto Ambience Priority, -6 Red & -5 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: 0 to +2/3 (typically)

Example photographs, all camera-made JPEGs using this Ektachrome 320T film simulation recipe on my Fujifilm X-E4:

*White Tree, Blue Sky* – Farmington, UT – Fujifilm X-E4

*Thistle Field* – Farmington, UT – Fujifilm X-E4

*Fake Plant on a Table* – Farmington, UT – Fujifilm X-E4

*Cage Free Eggs* – Bountiful, UT – Fujifilm X-E4

*Lifted* – Bountiful, UT – Fujifilm X-E4

*Old Navy Carts* – Farmington, UT – Fujifilm X-E4

*Ghost Mart* – Farmington, UT – Fujifilm X-E4

*Pot & Bench* – Farmington, UT – Fujifilm X-E4

*Lights in a Puddle* – Farmington, UT – Fujifilm X-E4

*Night Blooms* – Farmington, UT – Fujifilm X-E4

*Old Old Navy* – Farmington, UT – Fujifilm X-E4

*Cotton Eyed* – Farmington, UT – Fujifilm X-E4

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Fujifilm X-Trans II Film Simulation Recipe: Portra v2

Posted on April 18, 2021 by Ritchie Roesch

*Joshua & Joy at a Creek* – Layton, UT – Fujifilm X-T1 – “Portra v2” – Photo by Jon Roesch

I’ve been wanting to create a Kodak Portra 400 film simulation recipe for Fujifilm X-Trans II cameras for a long time now. I’ve had a Portra 160 recipe on this website for awhile, but I’ve never created a Portra 400 recipe for this sensor. I’ve actually created five different Portra 400 recipes for X-Trans III and IV cameras, but those don’t work on X-Trans II. I made a guess on my Fujifilm X-T1 on what might be a good Portra 400 recipe, handed the camera to my son, Jon, and let him capture some pictures with it. You might remember that Jon created his own Classic Chrome recipe; this time I made the recipe, but I let him capture the pictures.

You might be wondering why I didn’t call this recipe “Portra 400” but named it “Portra v2” instead. While I believe that this recipe is similar to Portra 400, I do plan to create a more accurate recipe. Actually, that was my intentions with these pictures: reprocess the RAW files in-camera to refine the Portra look; however, as I reviewed the pictures, I liked the aesthetic created by these settings, so I decided to keep this as its own recipe. I will still work on a different Portra 400 recipe for X-Trans II.

*Trees* – Layton, UT – Fujifilm X-T1 – “Portra v2” – Photo by Jon Roesch

One film can have many different aesthetics, depending on how it’s shot, developed, scanned or printed, and this is especially true with Kodak Portra 400. Portra can have many different looks. This recipe does resemble one of those aesthetics, but it definitely doesn’t resemble all of the aesthetics, or even the most common. If you do like Portra, I’m confident that you’ll appreciate these settings, which is compatible with all X-Trans II cameras that have the Classic Chrome film simulation.

Classic Chrome
Dynamic Range: DR200
Highlight: -1 (Medium-Low)
Shadow: -1 (Medium-Low)
Color: +2 (High)
Sharpness: -1 (Medium-Low)
Noise Reduction: -2 (Low)
White Balance: Daylight/Fine, +4 Red & -4 Blue
ISO: Auto up to ISO 3200
Exposure Compensation: +2/3 to +1 (typically)

Example photographs, all camera-made JPEGs captured by Jon on my Fujifilm X-T1 using this Portra v2 film simulation recipe:

*Water* – Layton, UT – Fujifilm X-T1 – Photo by Jon Roesch

*Fence Tree* – Layton, UT – Fujifilm X-T1 – Photo by Jon Roesch

*Trees & Lake* – Layton, UT – Fujifilm X-T1 – Photo by Jon Roesch

*Creek in the Woods* – Layton, UT – Fujifilm X-T1 – Photo by Jon Roesch

*Trees & Leaves* – Layton, UT – Fujifilm X-T1 – Photo by Jon Roesch

*Moss on a Log* – Layton, UT – Fujifilm X-T1 – Photo by Jon Roesch

*Grass* – Layton, UT – Fujifilm X-T1 – Photo by Jon Roesch

*Bridge* – Layton, UT – Fujifilm X-T1 – Photo by Jon Roesch

*My Friend* – Layton, UT – Fujifilm X-T1 – Photo by Jon Roesch

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New Patron Early-Access Film Simulation Recipe: Old Kodak

Posted on April 12, 2021 by Ritchie Roesch

*Wet Radio Flyer* – Farmington, UT – Fujifilm X-E4 – “Old Kodak”

The Fuji X Weekly app is free, yet becoming a Fuji X Weekly Patron unlocks the best app experience! One benefit of being a Patron is you get early access to some new film simulation recipes. These early-access recipes will eventually become available free to everyone in time, including this new one. In fact, a few of the original early-access recipes have been publicly published on this blog and the app, so everyone can now use them. Patrons help support Fuji X Weekly and, really, without them there would be no app. So I want to give a special “thank you” to all of the Patrons!

This new recipe, called Old Kodak, is similar to Vintage Kodachrome and Kodachrome 1. I was recently viewing some old pictures captured on various Kodak films, and I was reminded of those two film simulation recipes. I thought that with some tweaks I could get closer to mimicking the aesthetic of the old Kodak pictures I was looking at. If you like the Vintage Kodachrome and Kodachrome 1 recipes, you’ll really appreciate this Old Kodak recipe, too! It’s compatible with the Fujifilm X-T4, X-S10 and X-E4 cameras.

If you are a Fuji X Weekly Patron, it’s available to you right now on the app!

*Suburban Storm* – Farmington, UT – Fujifilm X-E4 – “Old Kodak”

*The Joy of Writing* – Farmington, UT – Fujifilm X-E4 – “Old Kodak”

*Gumby on a Table* – Farmington, UT – Fujifilm X-E4 – “Old Kodak”

*Sunset Light on Winter Mountain* – Farmington, UT – Fujifilm X-E4 – “Old Kodak”

Fujifilm X100V Film Simulation Recipe: Kodak Ektar 100

Posted on August 10, 2020 by Ritchie Roesch

Dock Light – Flathead Lake, MT – Fujifilm X100V – “Kodak Ektar 100”

I already have a Kodak Ektar film simulation recipe that I published a little over two years ago, but I’ve been wanting to revisit it for awhile. In the article that I published for that recipe, I wrote, “I’m actually a little hesitant to call this film simulation recipe Kodak Ektar 100 because it’s not quite right. It’s close, but a little off. The color palette is slightly askew.” That’s a true statement. My original Ektar recipe is close but no cigar. Since that time Fujifilm has added more JPEG options to their cameras, so would it be possible to get closer to real Ektar on my X100V?

Kodak introduced Ektar in 1989. It has been made in ISO 25, 100, 125, 400 and 1000 versions at one time or another. Kodak discontinued Ektar in 1997, but they brought it back in 2008 with an updated emulsion. I’ve shot the old Ektar but never the new Ektar. It’s my understanding that they’re similar but not exactly the same.

This new film simulation recipe will be controversial. To achieve a more correct color palette, this recipe is based off of Classic Chrome instead of Astia. The reason that I used Astia in the original recipe is because “Classic Chrome isn’t vibrant enough, even with Color set to +4.” That’s still true, although Color Chrome Effect does help a little. Honestly, if +6 was an option, that’s what I’d set Color to. Unfortunately that’s not an option, so we have a slightly undersaturated recipe. Another issue is that Ektar can have several different looks, depending on how it’s shot, developed, and printed or scanned, just like any film; however, with Ektar, even a 1/3 stop over or under exposure can noticeably effect the aesthetics of the picture.

Peach Sun – Farmington, UT – Fujifilm X100V – “Kodak Ektar 100”

Fuji X Weekly reader Thomas Schwab helped me immensely with this recipe. He’s had a hand in several recipes, and even created one from scratch that’s quite popular: Urban Vintage Chrome. Thomas captured a bunch of pictures with actual Ektar film, and made several similar exposures with his X-Trans IV cameras. He showed me examples of both, applying my original Ektar recipe to the pictures captured with his Fujifilm cameras. Then we began to create a new Kodak Ektar 100 film simulation recipe based on his Ektar pictures, hoping to achieve something closer to the film than the original recipe.

We discovered very quickly that Ektar is impossible to faithfully recreate on Fujifilm cameras, because only Classic Chrome has the correct color palette, and it’s not vibrant enough. We tried Astia, Provia, Velvia, and PRO Neg. Hi, and of those Astia was the closest, but none of them were right. We settled on Classic Chrome despite it not being vibrant enough. We went back-and-forth on different settings, but especially the white balance. There were several times that we said, “This is it,” only to modify something the next day.

A problem we encountered is that Ektar can have several different looks, even from the same roll of film. There was a discussion about creating as many as three different recipes, depending on the exact aesthetic we wanted to recreate, but decided to go with just one recipe, modeled after our favorite pictures from Thomas’ Ektar film. After even more back-and-forth we finished with this recipe here. We feel confident that it is as close as we could get to actual Ektar film, acknowledging that it’s very close but not exactly right.

Boat in the Bay – Flathead Lake, MT – Fujifilm X100V – “Kodak Ektar 100”

The original Ektar recipe isn’t an exact match to the film, and I believe that this new recipe is closer. The two recipes each produce a different look, and perhaps they both have a place, depending on what exact aesthetic you are after. This new recipe was a collaborative effort, and I want to give a special “thank you” to Thomas Schwab for all of the time and effort he put into making this a reality. It’s much appreciated!

This Kodak Ektar 100 film simulation recipe is intended for and only compatible with (as of this writing) the Fujifilm X100V, X-Pro3 and X-T4. It uses Clarity, which slows down the camera considerably. I just allow the pause to slow myself down. Another option, which is what Fujifilm recommends, is to add Clarity later by reprocessing the RAW file in-camera or with X RAW Studio.

Classic Chrome
Dynamic Range: DR-Auto
Highlight: +1
Shadow: -2
Color: +4
Noise Reduction: -4
Sharpening: 0
Clarity: +3
Grain Effect: Off
Color Chrome Effect: Strong
Color Chrome Effect Blue: Weak
White Balance: 6050K, +3 Red & 0 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: 0 to +2/3 (typically)

Example photographs, all camera-made JPEGs using this new Kodak Ektar 100 film simulation recipe on my Fujifilm X100V:

Daisies by the Dock – Flathead Lake, MT – Fujifilm X100V

Henry’s Fork – Island Park, ID – Fujifilm X100V

Johnny Sack Cabin – Island Park, ID – Fujifilm X100V

North Shore of Island – Wild Horse Island State Park, MT – Fujifilm X100V

Butters – Roy, UT – Fujifilm X100V

Mustang Evening – Farmington, UT – Fujifilm X100V

Roofline Sky – Farmington, UT – Fujifilm X100V

Finding Clues – Farmington, UT – Fujifilm X100V

Golden Boy – Farmington, UT – Fujifilm X100V

Rocket Launching – Farmington, UT – Fujifilm X100V

Yellow Lady – Layton, UT – Fujifilm X100V

Light Too Bright – Farmington, UT – Fujifilm X100V

Lawnmower Handle & Shadow – Farmington, UT – Fujifilm X100V

Air Pump – Farmington, UT – Fujifilm X100V

Blossom Red – Farmington, UT – Fujifilm X100V

Flower Garden Blossom – Farmington, UT – Fujifilm X100V

Bug Hiding on a Flower – Farmington, UT – Fujifilm X100V

Rose Fence – Farmington, UT – Fujifilm X100V

Marsh Reeds – Farmington, UT – Fujifilm X100V

See also: Film Simulation Recipes

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Fujifilm X100V Film Simulation Recipe: Kodak Ultramax 400

Posted on August 9, 2020 by Ritchie Roesch

Empty Outdoor Seating – Farmington, UT – Fujifilm X100V – “Kodak Ultramax 400”

Ultramax 400 is Kodak’s consumer grade ISO 400 color negative film. Kodak has sold Ultramax 400 under many different names, beginning in 1987 with Kodacolor VR-G 400, rebranded Gold 400 one year later, called simply GC at one point, and finally, in 1997, Kodak settled on Ultramax 400. Kodak still sells Ultramax 400, although it’s not the same film as Kodacolor VR-G 400. This film has been tweaked and updated at least nine times over the years; however, the overall aesthetic is still substantially similar between all variations.

This recipe is a happy accident. I was actually working on a different Kodak film simulation recipe, and this was a failed attempt. But I liked how this one looked, so I made a minor adjustment, and created this recipe, which I determined looked a heck-of-a-lot like Ultramax 400. I didn’t intentionally create an Ultramax 400 recipe, but nonetheless here it is! Sometimes it’s better to be lucky than good.

Colorful Store Decor – Layton, UT – Fujifilm X100V – “Kodak Ultramax 400”

For some of you this new recipe will be an instant favorite. I really love how it looks and plan to use it frequently. This one might be right up there with Kodachrome 64 and Portra 400 for favorite Kodak presets. A word of caution: it does require Clarity, which slows down the camera considerably. This film simulation recipe (as of this writing) is only compatible with the Fujifilm X100V, X-Pro3 and X-T4 cameras.

Classic Chrome
Dynamic Range: DR-Auto
Highlight: +1
Shadow: +1
Color: +4
Noise Reduction: -4
Sharpening: 0
Clarity: +3
Grain Effect: Strong, Large
Color Chrome Effect: Weak
Color Chrome Effect Blue: Weak
White Balance: Auto, +1 Red & -5 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs using this new Kodak Ultramax 400 film simulation recipe on my Fujifilm X100V:

Road Construction – Clearfield, UT – Fujifilm X100V

Store Closing – Farmington, UT – Fujifilm X100V

Urban Roses – Farmington, UT – Fujifilm X100V

Summer Fruit Tree – Farmington, UT – Fujifilm X100V

Ripening Peaches – Farmington, UT – Fujifilm X100V

Wood Barrel – Layton, UT – Fujifilm X100V

Table & Chair – Farmington, UT – Fujifilm X100V

Library Lights – Farmington, UT – Fujifilm X100V

Contemplation – Farmington, UT – Fujifilm X100V

Blackberry Boy – Farmington, UT – Fujifilm X100V

End Table Succulent – Farmington, UT – Fujifilm X100V

Math Books on a Table – Farmington, UT – Fujifilm X100V

Kitchen Tools – Farmington, UT – Fujifilm X100V

Quality Goods – Layton, UT – Fujifilm X100V

75 – Layton, UT – Fujifilm X100V

Table Bloom – Layton, UT – Fujifilm X100V

Fake Tulips – Layton, UT – Fujifilm X100V

Fake Flowers in Window Light – Farmington, UT – Fujifilm X100V

See also: Film Simulation Recipes

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Fujifilm X100V Film Simulation: Kodak Portra 400

Posted on June 10, 2020 by Ritchie Roesch

Bridge Over Stream – Layton, UT – Fujifilm X100V – “Kodak Portra 400”

This is a brand-new version of my X-T30 Kodak Portra 400 film simulation recipe, designed specifically for the Fujifilm X100V, X-Pro3 and X-T4. My “old” recipe isn’t, in fact, old, as I published it only one month ago, but already I have improved on it, thanks to Fujifilm’s new tools, and also thanks to Fuji X Weekly reader Thomas Schwab, who helped tremendously refine the recipe to be more accurate to actual Portra 400 film. You see, he captured some pictures with Portra 400 film and made some identical pictures with his X-Pro3. After a few small changes, this new recipe emerged. It’s very similar to the X-T30 Portra 400 recipe, the differences aren’t huge, but it is subtly better in my opinion.

Portra 400 was introduced by Kodak in 1998, and was redesigned in 2006 and again in 2010. As the name implies, it’s intended for portrait photography, but can be used for many other types of photography. It’s similar to Portra 160, but with more contrast, saturation and grain. Believe it or not, ISO 400 was considered “high ISO” by many photographers back in the film days, and Portra 400 was one of the absolute best “high ISO” color films ever made. Like all films, results can vary greatly depending on how it’s shot, developed and printed or scanned, and even which version of the film you’re talking about.

Backlit Forest Leaves – Layton, UT – Fujifilm X100V – “Kodak Portra 400”

This new Portra 400 film simulation recipe requires the use of Clarity, which slows down the camera considerably. Fujifilm suggests shooting RAW and adding Clarity later, but I just use the pause to slow myself down. The use of Clarity also means that this recipe can’t be used on “older” cameras, only the X100V, X-Pro3 and X-T4 (as of this writing), but feel free to apply the white balance shift of this recipe to the X-T30 version and see if you like it better.

Classic Chrome
Dynamic Range: DR-Auto
Highlight: -1
Shadow: -2
Color: +2
Noise Reduction: -4
Sharpening: -2
Clarity: +2
Grain Effect: Strong, Small
Color Chrome Effect: Strong
Color Chrome Effect Blue: Weak
White Balance: Daylight, +3 Red & -5 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +1 (typically)

Example photographs, all camera-made JPEGs using this new Kodak Portra 400 film simulation recipe on my Fujifilm X100V:

Light Green Leaves – Layton, UT – Fujifilm X100V

Sunlight In The Tree – Layton, UT – Fujifilm X100V

Forest – Layton, UT – Fujifilm X100V

Creek Through The Trees – Layton, UT – Fujifilm X100V

Light on the Water – Layton, UT – Fujifilm X100V

Creek – Layton, UT – Fujifilm X100V

Big Green Leaf – Layton, UT – Fujifilm X100V

Sunshine & Tree Leaves – Farmington, UT – Fujifilm X100V

Sunlit – Farmington, UT – Fujifilm X100V

Stone & Blooms – Layton, UT – Fujifilm X100V

Jo Swinging – Layton, UT – Fujifilm X100V

Brother & Sister Driving – Farmington, UT – Fujifilm X100V

Protect & Serve – Farmington, UT – Fujifilm X100V

Seagull on a Lamp – Farmington, UT – Fujifilm X100V

Stormy Reeds – Farmington, UT – Fujifilm X100V

See also: Film Simulation Recipes

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Film Simulation Review: Kodak Portra 400 – New vs. Original

Posted on May 15, 2020 by Ritchie Roesch

New Kodak Portra 400

Original Kodak Portra 400

I have two different Kodak Portra 400 film simulation recipes. I created the original Portra 400 recipe two years ago on my old Fujifilm X100F. I created the new Portra 400 recipe just recently on my Fujifilm X-T30. Which one is better? Which should you use? How do they compare?

The original recipe requires a hard-to-achieve custom white balance measurement, and for that reason I never really liked it. Yes, it looks good, but to get the recipe right requires a vague setting. Some people, in lieu of the custom white balance measurement, use auto-white-balance, which is a fair way to deal with the issue. On my X-T30 I don’t think I have the custom white balance quite right, but it was as close as I could get at the time that I took the measurement. The original Portra 400 recipe is one of the most frustrating recipes I’ve created, but it also produces great results sometimes.

The new Portra 400 recipe is a little more accurate to the film, in my opinion. Of course, with film, depending on how it’s shot, developed, printed or scanned, results can vary greatly. While I think the new version is more accurate, that’s not to say that the original version isn’t accurate. It’s just a little different look. In this post are examples of pictures captured with both recipes side-by-side.

Which one is the better Kodak Portra 400 recipe? The new version is easier to program, overall a little more accurate to the film, and in many situations I like it better; however, sometimes I prefer the original Portra 400 recipe. I can’t tell you which one is better for you, but I can tell you for me, I like the new recipe better, yet I see that the original version has its place and shouldn’t be discarded. That’s just my tastes, and yours might be different. Hopefully seeing the two recipes next to each other provides you with some clarity on which to choose.

New Kodak Portra 400

Original Kodak Portra 400

New Kodak Portra 400

Original Kodak Portra 400

New Kodak Portra 400

Original Kodak Portra 400

New Kodak Portra 400

Original Kodak Portra 400

New Kodak Portra 400

Original Kodak Portra 400

My Fujifilm X-T30 Kodak Portra 400 Film Simulation Recipe

Posted on May 10, 2020 by Ritchie Roesch

Around The Bend – Layton, UT – Fujifilm X-T30 “Kodak Portra 400”

Portra 400, which is a color negative film, was introduced by Kodak in 1998. It was redesign in 2006 and again in 2010. As the name implies, it’s intended for portrait photography, but can be used for many other types of photography. It’s similar to Portra 160, but with more contrast, saturation and grain. Believe it or not, ISO 400 was considered “high ISO” by many photographers back in the film days, and Portra 400 was one of the absolute best “high ISO” color films ever made. Like all films, results can vary greatly depending on how it’s shot, developed and printed or scanned, and even which version of the film you’re talking about. Interestingly, Kodak briefly made a black-and-white version of Portra 400!

I’ve been meaning to revisit Kodak Portra 400 for some time now. As you may know, I already have a Kodak Portra 400 recipe, which I created two years ago, but it requires a difficult-to-achieve custom white balance measurement. I was never really satisfied with that recipe, even though it can produce interesting results. I have been eager to create a new Portra 400 recipe, and, In fact, I’ve tried a couple of times, but without success.

Blue Sky Day – Syracuse, UT – Fujifilm X-T30 “Kodak Portra 400”

A Fuji X Weekly reader suggested to me that if I use my Kodak Portra 160 recipe, except increase Shadow, Highlight and Color by one, that should be pretty close to Portra 400. Indeed it is! I liked what I saw, but I played around with the settings more to see if I could improve on it. Turns out not much needed to be tweaked. I liked the results better with Color Chrome Effect set to Strong, but if you have an X-Trans III camera, which doesn’t have that feature, you can still use this recipe, but it will look slightly different. The only other change that I made was I set Grain to Strong.

Classic Chrome
Dynamic Range: DR-Auto
Highlight: -1
Shadow: -1
Color: +2
Noise Reduction: -4
Sharpening: -2
Grain Effect: Strong
Color Chrome Effect: Strong
White Balance: Daylight, +4 Red & -5 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +2/3 to +1 (typically)

Example photographs, all camera-made JPEGs using this Kodak Portra 400 film simulation recipe on my Fujifilm X-T30:

Mountain in the Evening Light – Farmington, UT – Fujifilm X-T30

Reeds To The Sky – Farmington, UT – Fujifilm X-T30

Jensen Pond – Syracuse, UT – Fujifilm X-T30

Water Beyond The Trees – Layton, UT – Fujifilm X-T30

Paved Trail – Layton, UT – Fujifilm X-T30

Spring Green & White – Layton, UT – Fujifilm X-T30

Fries in the Sky – Syracuse, UT – Fujifilm X-T30

Royal Lunch – Layton, UT – Fujifilm X-T30

Evening Suburban Home – Farmington, UT – Fujifilm X-T30

Boy in the Striped Light – Farmington, UT – Fujifilm X-T30

Boy Sitting – Farmington, UT – Fujifilm X-T30

Sunlight Through The Pink Blooms – Farmington, UT – Fujifilm X-T30

Pink Tree Bloom – Farmington, UT – Fujifilm X-T30

See also: Film Simulation Recipes

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Film Simulation Review: Walk in the Park, Part 1: Kodak Ektar 100

Posted on May 7, 2020 by Ritchie Roesch

April Forest – Layton, UT – Fujifilm X-T30 & 35mm

Last week I went for a walk in a local park here in Utah. This park has trails that pass through forests. There’s a stream and a small lake. The snow-capped peaks are visible to the east. It’s a beautiful place, especially in the spring when the green is fresh and the flowers are blossomed. On this hike I brought along my Fujifilm X-T30 with a Fujinon 35mm f/2 lens attached to it, which is one of my absolute favorite lenses. It’s sharp, small, and plenty fast, plus it’s a versatile focal length. On the way up the trail I used my Kodak Ektar 100 film simulation recipe, which are the pictures that you see here in Part 1, and on the way back down I used my Portra 160 recipe, which you’ll find in Part 2.

Ektar is a color negative film made by Kodak. It’s known for vibrant colors, high contrast and fine grain. It’s the closest negative film to reversal film. In fact, when Kodak discontinued Ektachrome 100VS, they recommended Ektar 100 as the best alternative. It’s a great film for landscape photography, which is why I chose it for this walk in the park.

Ektar film, and especially this Ektar film simulation, can be difficult to use because of the contrast. With the film, there are things that can be done in development and/or printing to reduce the contrast if it’s too much. With these settings, one could use +2 Shadow instead of +3, which is what the recipe calls for, if they wanted less contrast. These pictures are straight-out-of-camera (with the exception of some minor cropping) with the settings exactly as the recipe states.

My opinion is that my Ektar recipe is best suited for low-contrast landscapes, where a boost in contrast and vibrancy is needed. But it can do well in other situations, as well. I thought it served this photographic outing well, although it was borderline too contrasty for the scene. Ektar was a good choice for a walk in the park, but was it the best choice? How does it compare to Portra 160? We’ll take a look at that in Part 2.

Sunlight Through The Leaves – Layton, UT – Fujifilm X-T30 & 35mm

Old Log – Layton, UT – Fujifilm X-T30 & 35mm

Forest Stream – Layton, UT – Fujifilm X-T30 & 35mm

Stream & Yellow Flower – Layton, UT – Fujifilm X-T30 & 35mm

Single Tree Blossom – Layton, UT – Fujifilm X-T30 & 35mm

Green Tree, White Tree – Layton, UT – Fujifilm X-T30 & 35mm

Blossoming Branches – Layton, UT – Fujifilm X-T30 & 35mm

Walk in the Park, Part 2: Portra 160
See also: Film Simulation Reviews

My Fujifilm X-T30 Kodacolor II 126 Film Simulation Recipe

Posted on April 28, 2020 by Ritchie Roesch

Blooming Pink – Farmington, UT – Fujifilm X-T30 “Kodacolor II 126”

A Fuji X Weekly reader asked me to recreate the look of some old family prints from the 1970’s that he found. After some investigating, it was determined that the pictures were captured on an Instamatic camera using 126 film (also called Kodapak). 126 film was basically 35mm film, except with a paper back and no sprockets (like 120 film), and in a cartridge that didn’t need to be rewound (similar to 110 film). It was intended for low-budget point-and-shoot cameras, and the cartridge made loading and unloading film easier. Basically, Instamatic was Kodak’s attempt to open up photography to the masses, as it required little to no skill or photographic background. It was very popular in the 1960’s and ’70’s, and became less popular in the 1980’s. A quirk of Instamatic cameras and 126 film is that it captured square pictures.

It’s unknown what film was used on the pictures in question, but most likely it was Kodacolor II, which was by far the most popular color 126 film during the time that these pictures were captured. Kodacolor is a name that Kodak gave to a number of different color negative films going back to the 1940’s. Kodacolor II was the very first C-41 process film. It was introduced in 1972 and discontinued in 1981, replaced by Kodacolor VR, which is the film that my Kodacolor film simulation recipe resembles. The prints likely have some fading and color shifts due to age, but they appeared to be in good condition overall.

Instamatic – Farmington, UT – Fujifilm X-T30 “Kodacolor II 126”

This film simulation recipe, which I’ve called Kodacolor II 126, is a bit unusual in that it is supposed to mimic a look that came from cheap cameras. It calls for Image Quality to be set to Normal instead of Fine (I normally use Fine). The only other recipe that I’ve done this with is my Kodak Elite Chrome 200 Color Fade. I keep the ISO high on this recipe to make it look more grainy. While I’ve done that with several black-and-white recipes, this is the first time I’ve done it with color. This is also the only recipe that calls for the 1:1 aspect ratio, although feel free to use 3:2 or 16:9 if you’d like. These settings pair well with vintage lenses, and if you “miss” focus a little sometimes, well, that just makes it resemble Instamatic even more.

Classic Chrome
Dynamic Range: DR200
Highlight: -1
Shadow: +3
Color: -4
Noise Reduction: -4
Sharpening: -4
Grain Effect: Strong
Color Chrome Effect: Strong
Image Quality: Normal
Aspect Ratio: 1:1
White Balance: 6300K, +6 Red & +3 Blue
ISO: 3200 – 6400
Exposure Compensation: 0 to +2/3 (typically)

Example photographs, all camera-made JPEGs using this “Kodacolor II 126” film simulation recipe on my Fujifilm X-T30: