Top Articles of October (Plus Some You Might Have Missed)

It’s now November, and tricks or treats are officially over. I thought it would be fun to look back at October, and see what the most viewed articles were. I have two categories: most viewed in October and most viewed that were published in October. It’s a subtle difference, but a difference nonetheless. I’ll finish up with a third category: pointing out some posts that seem to have been overlooked—maybe you missed them.

Top 5 Most Viewed Articles During October

1. Of Shadow & Light — Be The Light
2. How To Add Film Simulation Recipes To Your Camera
3. My Fujifilm X100V Kodachrome 64 Film Simulation Recipe
4. History & Poetry of Kodachrome
5. My Fujifilm X100F Vintage Kodachrome Film Simulation Recipe

Top 5 Most Viewed Articles Published in October

1. Of Shadow & Light — Be The Light
2. History & Poetry of Kodachrome
3. Fujicolor X100V (X-Trans IV) Film Simulation Recipe: Pulled Fujicolor Superia
4. No Edit Photography: 7 Tips To Get The Film Look From Your Digital Photos
5. Fujifilm X-E4 (X-Trans IV) Film Simulation Recipe: Muted Color

Top 5 Most Overlooked Articles Published in October

1. Why Should You Become A Fuji X Weekly App Patron?
2. SOOC Episode 04: Kodacolor
3. New Patron Early-Access Film Simulation Recipe: Pushed CineStill 800T (X100V & X-Pro3)
4. New Patron Early-Access Film Simulation Recipe: Pushed CineStill 800T
5. Fujifilm X-Trans IV Film Simulation Recipe: Elite Chrome 200*

*Note: this article was published on October 31, so it’s inclusion in the “overlooked” category is a bit unfair.

Bonus:

Top 5 Film Simulation Recipes Published in October:

1. Pulled Fujicolor Superia
2. Muted Color
3. Silver Summer
4. Eterna v3
5. Elite Chrome 200

No Edit Photography: 7 Tips To Get The Film Look From Your Digital Photos

An unedited JPEG from a Fujifilm X100V using my Xpro ’62 recipe.

Digital photography is convenient. You can review your pictures immediately after they’re captured—no waiting for rolls of film to come back from the lab. You can manipulate the images as much as you’d like in software to achieve any aesthetic that you can dream of. You can get extremely clean, sharp, bright, and vibrant pictures with extraordinary dynamic range that just wasn’t possible in the film era. Perfect pictures are prevalent today—a wonder of contemporary photography, no doubt.

Sometimes I think that digital photography is too good, too flawless, too sterile. Perfect pictures can be perfectly boring. Pulitzer-Prize winning author John Updike stated, “Perfectionism is the enemy of creation.” I think that statement is true in multiple aspects. For example, if you are working hard to create perfect pictures, you will not create very many images. I think, also, that creativity is rarely born out of perfectionism. Creativity is serendipitous. It’s not calculated. Scott Adams (of Dilbert fame) wrote, “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

With film photography, mistakes happen fairly frequently. You don’t know what you have until you have it sometime later. There are a lot of variables that can affect the outcome, which are sometimes out of your control. Occasionally you accidentally and unknowingly discovery something extraordinary. There’s a lot of uncertainty, and when you fortuitously stumble upon something interesting, there’s a lot of joy in that. Film photography is imperfect—it has flaws—and, because of that, it is rewarding. This is one reason why there’s a resurgence of interest in analog pictures.

Film photography is inconvenient. The serendipity of it is fascinating, but I prefer the instant reward of digital. I’m not patient enough anymore for analog. Don’t get me wrong, I shot film for many years. I prefer how film looks, but digital is more consistent, convenient, cheaper (after the initial investment is made), and quicker, so I choose digital. But what if it is possible to get the best of both worlds? What if you could get the “film look” from your digital camera? What if you could do it without editing. Straight-out-of-camera. No Lightroom or Photoshop needed. Would you try it?

The Film Look — What Is It?

Captured on Kodachrome 64 color reversal film.

What exactly is the so-called film look? That’s actually a difficult question to answer, because one film can have many different aesthetics, depending on how it was shot, developed, scanned and/or printed, and viewed. There have been hundreds of different films available over the years, each with unique characteristics. Film can have so many different looks that it could take a lifetime to try and describe them all.

Most simplistically, the film look can be defined as a picture that looks like it was shot on film, but really the answer is more elusive than that. The best way to understand it would be to look at pictures captured with film. Find prints from the 1990’s or 1980’s. Photographic paper (and film, too) fades over time, so the further back you go, the more likely it will appear degraded. Maybe that’s something you prefer? There are as many different film looks as there are tastes, and there’s certainly not a one-size-fits-all answer to what exactly film looks like.

Captured on Elite Chrome 200 color reversal film that has faded.

The biggest difference between film and digital is how highlights are handled. With film, there’s a gradation to white that’s often graceful, but with digital it is much more abrupt. Shadows can also sometimes be more gradual and graceful with film than digital, but definitely not to the same extent as highlights, and definitely not always. Another difference is that film grain is usually considered more beautiful and artful than digital noise. With film photography, there are sometimes surprises that stem from gear (or film) imperfections that don’t typically happen naturally with digital capture. Beyond that, digital images can be effectively manipulated in post-editing to resemble film photographs, especially in the era of Lightroom presets and software filters.

There are two responses that I expect to receive. First, someone will say, “Shoot film if you want the film look.” Nobody is going to argue against that, but this article is not about merely getting the film look—it’s about getting the film look from your digital camera, because digital is more convenient. Second, a person will argue, “I can easily get this look with software, so why bother doing it in-camera?” Getting the look straight-out-of-camera saves time, simplifies the photographic process, and makes capturing pictures even more enjoyable. There’s no right or wrong way to do things—I’m just discussing one method, which you may or may not appreciate. If you enjoy post-processing, that’s great! I personally don’t enjoy it, so I go about things differently, which works for me.

1. Shoot A Fujifilm Camera

Fujifilm X-E4.
Fujifilm X-T30.
Fujifilm X100V.

Step One to achieve the film look from your digital photos without the need to edit is to buy a Fujifilm camera. Which one? It doesn’t matter. If you already own one, you can skip ahead to Step Two.

Why do you need a Fujifilm camera? Why not a Canon, Sony, or Nikon? Because Fujifilm has, in my opinion, the best JPEG engine in the industry. They’ve used their vast experience with film to give their digital cameras an analog soul. In other words, Fujifilm has made it easier than any other brand to get a film look out-of-camera. Could you do it with another brand? Sure—I created JPEG settings for film looks on Ricoh GR cameras. You can do something similar with other brands, but, in my experience, Fujifilm gives you more and better tools to do this. The best brand for achieving a film look that doesn’t require post-processing is Fujifilm, so that is why you need a Fujifilm camera.

I’ll recommend the Fujifilm X100V or Fujifilm X-E4, both of which I own and use often. I also own a Fujifilm X-T30, Fujifilm X-T1, and Fujifilm X-Pro1, and those are very capable cameras, too. Additionally, I’ve shot with a Fujifilm X100F, Fujifilm X-Pro2, Fujifilm X-T20, Fujifilm XQ1, Fujifilm XF10, Fujifilm X-T200, Fujifim X-A3, Fujifilm X-E1, and Fujifilm X-M1. It doesn’t matter which model you buy, but, if you can afford it, I would go for one the newer models (X-Pro3, X100V, X-T4, X-S10, X-E4, or X-T30 II), because they have more JPEG options, and it’s possible to get more looks out of those cameras. Don’t worry if a new camera is out of your reach, as there are many quality used options that are affordable.

2. Use Film Simulation Recipes

Film simulation recipes are JPEG camera settings that allow you to get a certain look straight-out-of-camera. They’re basically a customization of the stock film simulations that come with the camera, adjusted to achieve various aesthetics. I’ve published over 175 film simulation recipes for Fujifilm cameras, most based on (or inspired by) classic film stocks. They’re free and easy to use. I even created a film simulation recipe app for both Apple and Android! If you have a Fujifilm camera, you should have the app on your phone. Film simulation recipes go a very long ways towards achieving a film look in-camera. Programming a recipe into your camera is kind of like loading a roll of film, except that you can capture as many frames as you wish on each roll, and change the film anytime you want. 

There are a lot of wonderful options to choose from, including Kodachrome 64, Kodak Portra 400, Kodak Tri-X 400, Fujicolor C200, Fujicolor Pro 400H, AgfaChrome RS 100, and so many more! There are nearly 200 of them on this website, plus some more on the Community Recipes page. No matter your Fujifilm X camera, there are some great film simulation recipe options for you to use. I even have a number of unusual recipes, like Cross Process, Expired Slide, and Faded Negative, intended to mimic some alternative analog aesthetics. The three example pictures above are unedited (aside from, perhaps, some minor cropping), just to give you a brief taste of what recipes look like.

3. Use Diffusion Filters

10% CineBloom.
5% CineBloom.
5% CineBloom.

As I already mentioned, the biggest difference between digital images and film photographs are how highlights are handled (and, to a lesser extent, shadows). Diffusion filters help with this. They take the “digital edge” off of your pictures by bending a small percentage of the light that passes through the filter, which causes it to be defocused. The images remain sharp, but a slight haziness is added, especially in the highlights, which produces a more graceful gradation to white.

There are various types of diffusion filters by a few different brands. I recommend Black Pro Mist filters by Tiffen or CineBloom filters by Moment. You want the effect to be subtle, so I suggest a 1/8 or 1/4 Black Pro Mist—I used a 1/4 in the picture at the very top of this article—or a 5% or 10% CineBloom, which I used in the three pictures above; however, I have seen some good results with the stronger options (1/2 Black Pro Mist and 20% CineBloom). A slight effect from a diffusion filter in the right situations can subtly improve a photograph’s analog appearance.

4. Shoot With Vintage Glass

Fujifilm X-T1 & Pentax-110 50mm f/2.
Fujifilm X-T30 & Asahi-Pentax Takumar 55mm f/2.2.
Fujifilm X-T30 & Asahi-Pentax Takumar 55mm f/2.2.

I love using vintage lenses on my Fujifilm cameras, because they often have flaws that give pictures character. Some of the charm of analog photography stems from imperfect gear—that serendipity I mentioned earlier is often from flawed glass. Modern lenses are precision engineered and meant to give you perfect pictures. But they can be too good and too sharp. They’re great if you photograph test charts, but vintage lenses often have seemingly magical qualities that make real-world pictures better, and definitely more film-like. A lot of time you can find these old lenses for pretty cheap, but you do need an adaptor to attach them to your Fujifilm camera.

If you don’t want to buy used gear and adaptors, a great alternative is to get yourself some inexpensive manual lenses, like the Pergear 50mm f/1.8, 7artisans 50mm f/1.8, and Meike 35mm f/1.7. There are, of course, lots more manual options like these, many of which have flaws and character similar to vintage lenses, except that they’re brand-new and don’t need adaptors. Manual lenses are trickier to use, especially if you don’t have much experience with them, but I find them to be a rewarding, delivering wonderfully imperfect photographs.

5. Don’t Always Nail Focus

With digital photography, you have many tools to make sure your focus is spot-on; if you are unsure that you precisely nailed it, you can immediately review the image and zoom in to make sure, and retake if necessary. With film photography, not only are the focus tools much more limited, you don’t even know if you got it exactly right until the film comes back from the lab. If you study classic photography, you’ll notice that many iconic pictures didn’t spot-on nail the focus. You’ll even notice this in old movies and television shows, too. It was common, and nobody cared. It has become a small part of the film look.

Worry more about composition and storytelling, and less about getting perfect focus. In fact, my recommendation is to not review the LCD after each shot to check. Take the picture, and if you got focus perfect, great! And if you didn’t, don’t let the imperfection bother you, but celebrate that a little softness can be a part of the analog aesthetic. A little blur is not always bad, especially if the picture is otherwise interesting or compelling.

6. Use Higher ISOs

One of the big differences between digital and film is that film has lovely silver grain while digital has ugly noise. Grain can be ugly, too, but digital noise is generally regarded as undesirable, and usually it is, while grain is general regarded as artful. Fujifilm has programmed their cameras in such a way that the noise has a more film-grain-like appearance than other brands. It’s definitely not an exact match to any film grain, but it’s certainly better than typical ugly noise. So why not incorporate it into your pictures?

A lot of photographers are afraid to use high ISOs. Back in the film days, I remember that ISO 400 was considered to be a high-ISO film. Some people thought you were nuts if you used an ISO 800 or 1600 film. ISO 3200 film was only for the most daring, or for use under extreme circumstances. Early digital cameras were pretty bad at higher ISOs, too, but camera technology has made incredible progress, and now cameras are pretty darn good at high ISO photography. I routinely use up to ISO 6400 for color photography, and even higher for black-and-white. Those ultra-high ISOs just weren’t possible or practical 10 or so years ago. Now combine high-ISO photography with Fujifilm faux grain (found on X-Trans III & X-Trans IV cameras), and the pictures begin to appear a little less digital and a bit more film-like.

7. Overexpose and Underexpose Sometimes

Transparency film often requires a very precise exposure because there’s very little latitude for overexposure or underexposure. Negative film often has a much greater latitude—generally speaking it can tolerate more overexposure than underexposure. Each film is different. But here’s the thing: you don’t know if you got it right until later when the film is developed. In the moment you don’t know for sure if the exposure is really correct. With experience you can get pretty good, and exposure bracketing can help (not something you want to do all of the time because you’ll go through your film too quickly), but it’s almost a guarantee that you’ll end up with a few overexposed or underexposed frames. Sometimes this can affect the aesthetic or mood of the image, and by chance your picture is actually more interesting because of your mistake—that analog serendipity again. If you discover something you really like, you might even begin to do it on purpose (like overexposing Fujicolor Pro 400H by several stops).

Your digital camera has many great tools to help you get the exposure perfectly correct, which is great. And if you don’t get it right, you can know right away, and capture another exposure if need be, or fix it later by adjusting the RAW file. However, purposefully not getting the exposure just right, whether by overexposing or underexposing, is a good way to mimic the film experience, and sometimes you’ll get an unexpected result, which can be a very happy accident. I wouldn’t do this all of the time, but occasionally it is a fun and fruitful exercise.

Conclusion

An unedited JPEG from a Fujifilm X100F using my Fujicolor Superia 800 recipe.

Step One, which is using a Fujifilm camera, and Step Two, which is using film simulation recipes, are the most critical of these seven tips. You could use Ricoh GR cameras instead of Fujifilm, but I definitely recommend using Fujifilm. Step Three through Step Seven are optional, and they aren’t necessarily intended to be used all together or all of the time, although you certainly can if you want. Pick a couple of them—perhaps diffusion filter and vintage lens or high-ISO and underexposure—and see what results you get.

There are two things that I’d like for you to get out of this article. First, you don’t need software or editing apps to achieve an analog aesthetic. You can do it in-camera. All of the pictures in this article are unedited (except for some minor cropping). This saves you a whole bunch of time, and you might even find the process more fun. Second, I hope that this article inspires you to try something new. Don’t be afraid to experiment. Mistakes can be highly rewarding, and you might even discover something extraordinary.

A few more example photograph:

Vintage Color recipe & 1/4 Black Pro Mist filter.
Fujicolor Pro 400H recipe & 1/4 Black Pro Mist filter.
Kodacolor VR recipe – 5% CineBloom filter.

Find these film simulation recipe and many more on the Fuji X Weekly — Film Recipes App!

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What Future Camera Technology Might Be Like

Barn by the Tetons – Grand Teton NP, WY – Fujifilm X-E1 – Nik Silver Efex edit

What will future cameras be like? More specifically, what do I think they’ll be like? This is an odd topic that has come up a few times recently in various places. I don’t have any inside information. I’ve never laid eyes on any top-secret still-in-development cameras. I only have my own ideas and opinions, which are probably inaccurate. I’ve certainly been wrong before, and I’m probably wrong now. Still, it’s fun to speculate.

I think, in the not-too-distant future, perhaps beginning in roughly five years, we’ll see camera manufacturers team up with software companies to offer more (and better) in-camera filters. We’re going to see more software built into cameras, and with that, I think we’ll start to see VSCO, RNI, Alien Skin, Nik Collection, and others, partner with camera manufacturers to include their popular presets integrated into gear. This will also allow RAW files to match straight-out-of-camera JPEGs (and TIFFs) simply by applying the same preset in-software as in-camera.

Mirrored Mountain – Mirror Lake, UT – Fujifilm X-E1 – Alien Skin Exposure edit

The Zeiss ZX1 camera has Lightroom Mobile built-in. The Pixii camera can be programmed with LUT profiles. It’s not even close to mainstream yet, but you can see the very beginning of this shift start to build. I think it is only a matter of time before you will be able to capture in-camera with (for example) the RNI Kodak Gold v.3 preset. I don’t think Canon, Sony, Nikon, or Fujifilm will be the first company to do this. Maybe Leica. Perhaps a future Panasonic S-series model. I’m not exactly sure, but it will definitely be a marketing strategy for whoever does it first.

I believe that in the beginning it will be collaborations between specific manufactures and software companies. For example, Sony might partner with VSCO, and perhaps Nikon partners with RNI. I personally hope Fujifilm partners with RNI or Alien Skin, but my guess is that Fujifilm will hold onto their film simulations, which, let’s be honest, is a similar concept. Film simulations are kind of like presets, especially since they can be customized with film simulation recipes; however, in its current state film simulations don’t go as far as what I believe is coming. I do think Fujifilm can accomplish in-house their own presets, since they do seem to have a nice head start, but I don’t know if they have the foresight to take it far enough or the R&D resources to keep up once it takes off. We’ll have to wait and see how it all plays out. Currently, Fujifilm’s Film Simulations, with the help of custom JPEG recipes, are the closest thing right now to what I believe is coming.

Eventually I see it morphing into more of an app model, where you can buy any company’s presets and use them on your camera, no matter the brand. Buy a Canon and download the RNI app if you want their presets, or VSCO if you want theirs. If you have a Fujifilm camera, you can use the exact same presets on that camera as you can on your Sony. This might be 10 or more years down the road, but it seems like it is inevitable that it will happen someday.

Whitefish Lake Infrared – Whitefish, MT – Fujifilm X100V – RNI Aero edit

Why do I think all this is the future of photography technology? What I believe is going to happen is a stronger movement towards straight-out-of-camera. Not for bragging rights, but for three reasons: 1) it saves so much time, 2) it can be more fun, and 3) it opens up photography more to those who don’t have the desire, skills, or time to post-process their pictures. Technology will make getting post-processed-like-looks more accessible without the need to actually do it. It’s going to be easier and more automatic. You, the photographer, will have to select which look you want, and the camera will do the work for you and will deliver to you out-of-camera that look without any need for Lightroom, etc., to achieve it. Upload the picture to whatever social media or cloud storage you want right from the camera. No need for a computer, as it’s all handled by the camera. You won’t even need your phone, unless camera companies figure out that they can harness the phone’s computing power to do the work for them, and the phone becomes (wirelessly) integrated into the camera.

I could be completely wrong about all of this. I’ve certainly been wrong many times before. Nobody knows the future. I do see things moving in this direction, and in a very small way, because of my film simulation recipes, I’ve had a hand in moving it.

Sentinel & Merced – Yosemite NP, CA – Fujifilm X100V – SOOC “Vintage Color” unedited

Of Shadow & Light — Be The Light

The Art of Photography – Fujifilm X100V – “Kodak Tri-X 400

The first time that I saw Bruce Barnbaum‘s Chair & Shadow photograph was over 20 years ago in college during Photography 102. Most of those classes began with a look at well-known or really good photographs, with a discussion of why these pictures were special, and Bruce’s photo was one of those. At the time I had no idea who he was. I remember being struck by how this simple image could be so moving. The Zone System was mentioned, as well as dodging and burning and perhaps some other technical stuff.

I didn’t see Chair & Shadow again for more than a decade, when it was featured on the cover of The Art of Photography: An Approach to Personal Expression. I bought the book and read it cover-to-cover. It’s a great resource for those wanting to be more artful with their images. Note that the current edition of the book has a different cover photo.

Bruce’s picture is of a simple folding chair inside a large empty room with a door cracked open. The building looks old. The picture leaves far more questions than answers. Where is this? What is the significance of this place? Why is the chair in this large and otherwise empty room? Who sits in it? Why is the door partially open? What is outside? Is this a good place or bad place? These and other unanswered questions are likely why this image produces an emotional response, and, depending on the answers your mind invents, it might be good feelings or uneasy feelings—either way, you likely had an emotional response to the photo. Ultimately the picture is about shadow and light—more shadow than light, with light piercing the darkness—and utilizes a simple (yet effective) composition to make that point.

Yesterday I visited PetaPixel and saw that they published an article (which apparently first ran in Medium Format Magazine) in which Bruce Barnbaum explains the story behind his famous photo. It was such a fun read for me, because of my own experiences with the image. Many of my unanswered questions were answered in an interesting way. I very much enjoyed it!

Then I read the comments section. Big mistake. It’s amazing how people can be so negative yet full of unsubstantiated pride. You see it everywhere on the internet, including photography websites. I suppose it is easy to do that when you can hide behind anonymity. I learned awhile back not to Google my own name, because people have said some really awful things about me, largely because they simply disagreed with something I said. You can imagine, since I encourage people to shoot JPEGs, that it rocks the boat a little.

What’s great about the Fuji X Weekly community is that you’ll find very little of this nasty negativity here. Yeah, it’s seemingly everywhere else, but not among you. You guys and gals are extraordinarily kind, and it shows. You are like the light shining through the door in Chair & Shadow, illuminating the room. It’s really refreshing, and seemingly uncommon. Thank you for being a light in the “darkness” that is the internet. You are the best community in all of photography—I’m certain of it—and I appreciate you!

Photoessay: Fujifilm X-Pro3 + 18mm f/1.4 + AgfaChrome RS 100 Recipe = A Photowalk To Remember

Rental boats at Lake Schluchsee. Photo by Thomas Schwab.

Thomas Schwab, who has helped create (and downright created) a number of film simulation recipes on this website, recently went on a 12-mile photowalk through the Black Forest in the beautiful German mountainside between Hinterzarten and Lake Schluchsee. The weather was “Octobering” (as Thomas put it), which means that it was overcast and rainy. Thomas carried his Fujifilm X-Pro3 camera with the new Fujinon 18mm f/1.4 lens attached—both are weather-sealed, so a great combination for the conditions. He used the AgfaChrome RS 100 film simulation recipe, which Thomas said is “the best for color photography on rainy days.” He “seasoned to taste” the recipe with Sharpening set to 0 (instead of -2) and Grain Weak (instead of Strong). He used ISO 640 for all of the images.

The adventure began with a train ride to Hinterzarten, then a hike down the Emil-Thoma-Weg trail. After visiting Lake Mathisleweiher, Thomas trekked through Bärental (Bear Valley)—thankfully he didn’t encounter any bears—all the way to Lake Schluchsee, passing Lake Windgfällweiher and a small unnamed lake on the way. The adventure ended with a train ride back home. This really was a photowalk to remember, through some incredible rural scenery!

The pictures in this article were captured by Thomas Schwab while on his mountainside adventure. They aren’t in chronological order, but they do tell a story. Thank you, Thomas, for allowing me to share your wonderful photographs on Fuji X Weekly! Please follow Thomas on Instagram if you don’t already, and leave a kind note to him in the comments to let him know you appreciate his pictures!

Through Bärental. Photo by Thomas Schwab.
Houses in Hinterzarten. Photo by Thomas Schwab.
Traces of forest work. Photo by Thomas Schwab.
Forest work. Photo by Thomas Schwab.
Lonely Path. Photo by Thomas Schwab.
Stone steps in Bear Valley. Photo by Thomas Schwab.
Big equipment in Bear Valley. Photo by Thomas Schwab.
Between Bärental and Lake Schluchsee. Photo by Thomas Schwab.
Small nameless lake. Photo by Thomas Schwab.
Grass meadow. Photo by Thomas Schwab.
Little leaves. Photo by Thomas Schwab.
Raindrops on leaves. Photo by Thomas Schwab.
Bee on thistle flower. Photo by Thomas Schwab.
Leaf captured with large aperture. Photo by Thomas Schwab.
Water droplets, at Lake Mathisleweiher. Photo by Thomas Schwab.
Small blossoms at Lake Mathisleweiher. Photo by Thomas Schwab.
Pine branch at Lake Mathisleweiher. Photo by Thomas Schwab.
Umbrella at Lake Mathisleweiher. Photo by Thomas Schwab.
At Lake Mathisleweiher. Photo by Thomas Schwab.
Boat at Schluchsee village. Photo by Thomas Schwab.
Lake Schluchsee beach. Photo by Thomas Schwab.
Lake Schluchsee from the village. Photo by Thomas Schwab.
Blue boats on Lake Schluchsee. Photo by Thomas Schwab.
Boat dock at Lake Schluchsee. Photo by Thomas Schwab.
Dock on Lake Schluchsee. Photo by Thomas Schwab.
Lake Schluchsee. Photo by Thomas Schwab.
Glass bottle at Lake Schluchsee. Photo by Thomas Schwab.
Old hotel in Hinterzarten. Photo by Thomas Schwab.
Passing train. Photo by Thomas Schwab.
Train stop at Himmelreich Station. Photo by Thomas Schwab.

Fujifilm Live Workshop by Moment

Moment has a live workshop on August 19th that’s all about Fujifilm! If you want to learn more about your camera, this is a great opportunity. Four instructors over 4.5 hours will discuss things like Fujifilm camera features, best Fujinon lenses, best film simulation recipes for different situations, menu customization, and commercial, portrait, and street photography using Fujifilm gear.

This workshop is regularly priced at $149, but right now is only $99! I think this is a great opportunity for those who want to take their photography to the next level. I think you’ll get a lot out of it, especially if you’re fairly new to photography. If you aren’t doing anything else on August 19th, consider signing up (click here). By the way, I’m not sponsored by Moment, I’m just passing this along to you because I believe some of you will really appreciate it.

The 5 Worst Fujifilm Cameras That You Should Never Own

There are five Fujifilm cameras that you should never, ever own. Don’t even think about it! These cameras have qualities that are downright awful. If you should buy one, you’ll certainly regret it. How do I know? Because I have personally used all five of these Fujifilm cameras, and trust me, you should never own one. Ever. They’re the worst!

What are these five foul Fujifilm cameras? What makes them so bad? Read on to find out!

#5 – Fujifilm X-E1

“…performance lags in its class.”

CNET

Never judge a book by its cover. The X-E1 might be one of the most stylish cameras ever made, but on the inside you’ll find sluggish low-light autofocus and an unbearably antiquated menu. Where’s the focus joystick? There isn’t one. You won’t find any film simulations with the name Classic in it, either. The camera is almost 10 years old, which in digital terms is ancient. It received plenty of criticism when it was brand-new, and cameras weren’t nearly as good back then as they are now, so it must be especially awful when judged by today’s standards.

Besides, are 16 megapixels really enough? I mean, we’ve got 100-megapixel cameras now! Nobody is making cameras nowadays with such low resolution. They’re all going to laugh at you with a measly 16; that’s barely enough for social media posts, and not nearly enough for pictures of fluffy the cat. If you’re serious about photography, you need more resolution than this camera has. Lot’s more.

It’s best to avoid the Fujifilm X-E1, even though you can find it sometimes for super cheap. You get what you pay for, so it’s better to spend as much money as possible on your gear. The more you spend, the more successful you’ll be, or at least the more successful other people will assume you are. Remember, perception is reality.

Barn by the Tetons – Grand Teton NP, WY – Fujifilm X-E1
Snake River Fog – Grand Teton NP, WY – Fujifilm X-E1

#4 – Fujifilm X-A3

“…the autofocus system is way too slow….”

PCMag

Fujifilm X-A cameras are essentially cheap X-E copycats. You can buy Lucky Charms or you can buy Marshmallow Mateys; they might look similar, but do they taste the same? No. The X-A3 might resemble an X-E3, but don’t be tricked! X-E is X-Trans, yet X-A is Bayer, which might as well be Sony, and Sony isn’t Fujifilm.

When you judge books by their covers you are usually right. The X-A3 has a lot of plastic on it, and plastic cameras are basically toy cameras. No serious photographer would ever use a toy camera, because toys are for kids. The X-A3 might as well be a Holga or Diana; unfortunately, the Fujifilm model doesn’t have any of that lo-fi sugary goodness that attracts lomographers. This camera sits in a weird spot: too cheap on the outside to be loved by real photographers, too good on the inside to be loved by hipsters.

Feeling Blue – Canyonlands NP, UT – Fujifilm X-A3
La Sal Through Mesa Arch – Canyonlands NP, UT – Fujifilm X-A3

#3 – Fujifilm X-M1

“…it just feels wrong….”

Photography Blog

The X-M1 is an X-E1 trapped inside the body of an X-A1.

What happens when you combine the worst parts of an X-E1 with the worst parts of an X-A1? You get this Frankenstein camera. Fujifilm took all of the bad points of #4 and #5 on this list and mixed them together in what can best be described as a mistake. There’s a reason why Fujifilm never made an X-M2.

Trust me, you’ll regret putting a charged battery inside this camera to bring it to life.

Vibrant Autumn – Fruit Heights, UT – Fujifilm X-M1
Lit Autumn Leaves – Fruit Heights, UT – Fujifilm X-M1

#2 – Fujifilm XQ1

“…it has a number of problems.”

PhotographyLife

The XQ1 is a pocket zoom. Remember those? They were all the rage eight years ago. Were is the keyword. Nobody uses cameras like this anymore. It was trendy for a time (not necessarily this particular model), but they’re just not cool anymore.

Besides, it has a 2/3″ sensor. Yeah, yeah, I know it’s X-Trans II, and produces results similar to the much larger and heavier and more expensive X-T1, but the sensor is so itty bitty. A postage stamp looks large in comparison! Nobody will suspect you’re a photographer if you use it—they’ll just ignore you as an out-of-town tourist or an out-of-date amateur. What’s the point in being a photographer if nobody knows it just by looking at you?

Reaching Leaves – Mirror Lake, UT – Fujifilm XQ1
Logs in the Lake – Mirror Lake, UT – Fujifilm XQ1

#1 – Fujifilm AX350

 “Changing the film simulation is pretty much all you can do….”

Fuji X Weekly

The AX-what?! This pocket point-and-shoot is a camera you likely don’t remember, because it’s entirely forgettable. Intended for the tenderfoot, the AX350 was made obsolete by the cellphone. You might find one at a thrift store for the same price as a cup of coffee. Maybe a friend or relative has one in the back of some junk drawer or at the bottom of a storage box in the attic. If you find one, just leave it be. If someone offers to give you theirs for free, politely decline. Not even those who it was made for want it, and neither should you.

If you had to choose between this camera and your cellphone camera, you wouldn’t choose this one. I mean, what kind of image quality could you possibly get from such a cheap, amateurish, old, obsolete piece-of-junk? It’s best that the AX350 remains a forgotten relic of a time long past, the good ol’ days when only expensive DSLRs were capable of capturing good pictures, and you knew who was a pro (and who wasn’t) by the gear they carried.

Green Summer Leaf – South Weber, UT – Fujifilm AX350
Red Trike – South Weber, UT – Fujifilm AX350

This, of course, is satire. You probably figured that out awhile ago. I’m poking fun at negative articles and videos with titles like: The Absolute Worst Camera, Cameras You Should Never Own, Top Cameras To Avoid, The Most Hated Camera, Things I Hate About This Camera, Why I’m Disappointed With My Camera, Why I’m Selling My Gear, etc., etc.. Negativity is popular, and titles like those get views.

Any camera in the hands of a skilled photographer is a capable photographic tool. As Chase Jarvis coined, “The best camera is the one that’s with you.” Do the best you can with what you have, and you’ll be surprised at the results. It’s more important to have photographic vision than expensive gear. It’s better to invest in experiences than new things.

All five of the cameras mentioned above—the X-E1, X-A3, X-M1, XQ1 and AX350—are fully capable artistic tools. Even the AX350 can produce beautiful results. There’s nothing wrong with using any of them. No matter what your camera is, it’s plenty good enough. Spend less time worrying about the gear you own, and spend more time considering what you can create with it.

Fuji X Weekly 2020 Quick Recap

2020 wasn’t great in general (understatement of the year?), but it was a great year for the Fuji X Weekly blog! Let me share with you some of the highlights and statistics from this last year.

In 2020:
– There were 3.7 million page views on this website—that’s more than four times as many as 2019!
– I published 178 articles, almost one every other day (I only promise one per week, hence the name…).
– The #1 most viewed article, My Fujifilm X-T30 Kodachrome Film Simulation Recipe, had 79,939 views.
– This blog was mentioned in videos by Andrew & Denae, Vuhlandes, Omar Gonzalez, and The Snap Chick, among others.
– The Fuji X Weekly App made an appearance on FujiRumors and PetaPixel, among others.
– Oh, and the Fuji X Weekly app for iOS came out on December 1st! Android coming soon.
– Back in October I redesigned the website, making it easier to find film simulation recipes.

How did I find the time? I do all this “on the side” in the spare moments of my day. So many people have helped my photography over the years, and this is my way to pay it forward. Sometimes I wish that I had more time to dedicate to this website and photography, because there’s so much more that I could do.

While 2020 was definitely a big year for this blog—which was only possible because of you, the greatest audience in photography—I know that 2021 will be even bigger. There’s so much in the works, and so much that I hope to accomplish, that it’s bound to be a big year! Some great things for the Fujifilm community await, and I can’t wait to share them with you!

The two pictures below are examples of what will be the first new film simulation recipe of 2021—it’s coming soon!

Fish on a Wall – Farmington, UT – Fujifilm X100V – My last exposure of 2020
Leaning into the Frame – Farmington, UT – Fujifilm X100V – My first exposure of 2021

Fujifilm Used My Photo!

Did you see this? Fujifilm used one of my pictures!

They, of course, received my permission first. And, yes, that means I have spoken with Fujifilm, and they know that this website exists. I’m not sponsored by them or have any official association—I’m not an X-Photographer, for example. It’s good to know that they know what’s being published on Fuji X Weekly, because this audience is filled with their best customers. I published an article, Shrinking Camera Market: What Fujifilm Should Do In 2021 & Beyond, which contained what I feel is solid advice, but the best suggestions are from you all, found in the comments section. I hope Fujifilm read it, and there’s a chance they might have. I want your voice to be heard.

Back to the picture!

Duskflower – Bountiful, UT – Fujifilm X100V

The image that Fujifilm used, which is the picture above, is from my article, Fujifilm X100V Hack: Turn Daylight Into Blue Hour. It was captured during the day and not during dusk or dawn like it appears to have been. Read my article if you want to know how I did it. The Fujifilm article, Using Low Key To Create High Drama, is about low-key photography, which is basically an overall dark picture where light is emphasized on only a small part of the frame. In my picture, the flower is where the light is emphasized, and the rest is pretty dark.

It’s cool to see my picture used in an educational piece by Fujifilm. I hope that it inspires you to try low-key photography, or maybe even experiment with flash and white balance. But perhaps, more importantly, it is an indication that Fujifilm is aware of what’s happening on this website, and maybe—just maybe—they’ll be influenced by this community in some way.

Camera Basics: Shutter Speed

Fujifilm X-T30 & Rokinon 12mm – 0.4 Second Shutter Speed

Let’s talk about shutter speed! What is it? What does it do to your pictures? How do you control it to get the images that you want? For many of you, this is something you already know very well, but for others this will be helpful information.

The quick and simple definition of shutter speed is this: the amount of time that the camera’s shutter curtain is open, allowing light to reach the camera’s sensor or film. A fast shutter speed allows very little light to expose the sensor or film, while a slow shutter speed allows a lot of light to expose the sensor or film. Shutter speed is one of three elements of the exposure triangle, with aperture and ISO being the other two.

Some examples of common shutter speeds are 1/15, 1/30, 1/60, 1/125, 1/250 and 1/500. There are, of course, many other shutter speeds, this is far from a comprehensive list. 1/15 is an example of a slow shutter speed, and 1/500 is an example of a quick shutter speed. You’ll note that these are fractions, as in fractions of a second. You’ll also note that they’re half or twice as long as the shutter speed on either side, which means that 1/60 lets in half as much light as 1/30, and 1/15 lets in twice as much light as as 1/30.

If the shutter speed is too slow, you’ll have blur from camera shake, unless you’re using a tripod. A rule of thumb for the slowest hand-held shutter speed (without the help of image stabilization) is this: whatever the focal-length of the lens is (or in the case of Fujifilm X, the 35mm-equivalent focal-length), the shutter speed should be a similar number. For example, if the lens is 12mm, which has a 35mm-equivalent focal-length of about 18mm, the slowest hand-held shutter speed is around 1/15 or 1/20. If the lens is 90mm, which has a 35mm-equivalent focal-length of 135mm, the slowest hand-held shutter speed is around 1/125. With good techniques, you can often get a sharp picture with even slower shutter speeds, but that takes practice. Otherwise, you’ll have to use a tripod.

Shutter speed is about motion, either freezing it or showing it. A slow shutter speed will show motion (such as the picture at the top of this article, where the water is blurred), while a fast shutter speed will freeze it (such as the picture directly below this paragraph, where the moving car is sharp). In the first picture below, which was captured with a 1/450 shutter speed, you’d never know that the car was zooming by, because the motion was frozen. The second picture below, which was captured with a 1/80 shutter speed, shows the motion through the car’s blur. The third picture below, which was captured with a 1/60 shutter speed, shows the motion through panning, where the car is sharp but the background blurred from the sweeping lens.

Fujifilm X-M1 & Fujinon 90mm – 1/450 shutter speed
Fujifilm X-M1 & Fujinon 90mm – 1/80 shutter speed
Fujifilm X-M1 & Fujinon 90mm – 1/60 shutter speed

You can show motion in a photograph using a slow shutter speed, and some of that motion might not be immediately obvious. In the first picture below, the firework is moving during the exposure, showing colorful light streaks. In the second picture, the earth’s rotation makes the stars streak. In the third picture, intentionally shaking the lens creates an abstract picture through the camera’s movement.

Fujifilm X100V – 20 second shutter speed
Fujifilm X-T30 & Fujinon 100-400mm – 30 second shutter speed
Fujifilm X-T20 & Fujinon 90mm – 1/15 shutter speed

A fast shutter speed will freeze motion. If there’s some fast-moving object that you want to capture still without blur, you need a quick shutter. This might be a car driving down the road, running kids or jumping pets. Just how fast the shutter needs to be depends on how fast the object is moving, how close it is to the lens, and the focal-length of the lens. The picture below is an example of freezing a moving object with a fast shutter speed.

Fujifilm X-T30 & Fujinon 90mm – 1/2000 shutter speed

It takes much practice to master the shutter, but with practice you’ll know exactly what shutter speed you need to get the picture that you want. There are many variables, so there’s no one-size-fits-all recommendation. Don’t be afraid to experiment. You might fail, but you’ll learn, which will lead to success. Be creative! Put the camera on a tripod and try some different slow shutter speeds. Try photographing your kids or pets using a fast shutter. Pretty soon you’ll be a master of the shutter, totally in control of your camera.

Welcome to the New Fuji X Weekly!

Fuji X Weekly has been revamped! I’ve made a bunch of changes to this website, hopefully good ones.

One thing that you might notice right away is there’s a brand-new homepage, which is where you land when you type fujixweekly.com into your browser. From there you can choose where you want to go. The “old” landing page, which is the blog, is now found at fujixweekly.com/blog.

Instead of all of the film simulation recipes being located on one page, I’ve now sorted them by sensor. Having them all in one place made sense when there wasn’t nearly so many. Now that we’re approaching the 100 recipe mark, it can be difficult to find the one that you’re looking for. It should be much easier now.

There’s been many other smaller changes here and there throughout the website. I’ve been working on this for awhile, but it’s hard to know if everything works well or is actually a good change until it’s online and is put through the paces. I appreciate any feedback. I’d love to know what you like and dislike about the new look. If you find something that doesn’t work right, let me know.

I’m very excited about the new Fuji X Weekly website! If you don’t follow this blog, be sure to do so. I think many good things are just around the corner. I appreciate you coming along for the ride!

Abandoned Location: Hugh’s RV w/ Fujifilm X100V & Fujicolor Reala 100 (Video)

I had the opportunity recently to photograph the abandoned Hugh’s RV in North Salt Lake, Utah, with Fuji X Weekly reader Ryan from Oregon. The last time that I was there I used my Kodak Portra 400 film simulation recipe. This time, both Ryan and I used my Fujicolor Reala 100 film simulation recipe on our Fujifilm X100V cameras. Two photographers at the same location using the same camera with the same settings, but with different perspectives. Check out the video!

I had a great time shooting with Ryan! It was a good opportunity to talk cameras, recipes, photography, and more. I want to give a special “thank you” to Ryan for participating in this adventure, for allowing himself to be filmed, and for sharing his pictures in the video. Please check out his Instagram account, as his pictures are great!

Let me know in the comments what you think of the video. I appreciate the feedback!

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Gear:
Fujifilm X100V  Amazon  B&H
Fujifilm X-T20   Amazon 
Fujifilm X-T30  Amazon  B&H
Fujinon 10-24mm   Amazon  B&H
Rokinon 12mm   Amazon  B&H
GoPro Hero 8 Black   Amazon  B&H

Fujifilm White Balance Shift: What It Is + How To Use It

White Balance: Daylight. Shift: +3 Red & +1 Blue. Fujicolor Superia 1600.

What is White Balance Shift and how do you use it on your Fujifilm camera? White Balance Shift is one of my favorite JPEG tools that Fujifilm has included on their cameras. It can have a big impact on the aesthetic of an image, and it’s a critical component of my Film Simulation Recipes. It’s one of those things that’s easy to overlook. In this article I’ll explain what White Balance Shift is and how to use it.

White Balance is the adjustment of color temperature (measured in Kelvin) to account for various light conditions, so that white objects appear white, and not yellow or blue or some other color. White Balance Shift is a tool to precisely fine-tune the White Balance. The intention of White Balance and White Balance Shift is to achieve a natural color balance that matches what the eye sees. But you can give your photographs whatever color balance you’d like—this is art; there are no rules.

How do you adjust White Balance Shift on your Fujifilm camera? It’s not immediately obvious, but quite easy once you know where it is. In your camera’s Menu select White Balance. Once in the White Balance Menu, arrow up or down to whichever White Balance you’d like to use, and then arrow right to adjust the White Balance Shift for that particular White Balance. Select OK to set.

Easy, right?

Now that you know how to adjust the White Balance Shift, let’s take a look at what it does to a photograph. The image below demonstrates the dramatic impact White Balance Shift can have on a picture:

Center: 0 Red & 0 Blue. Top-Left: -9 Red & +9 Blue. Top-Center: 0 Red & +9 Blue. Top-Right: +9 Red & +9 Blue. Center-Right: +9 Red & 0 Blue. Bottom-Right: +9 Red & -9 Blue. Bottom-Center: 0 Red & -9 Blue. Bottom-Left: -9 Red & -9 Blue. Center-Left: -9 Red & 0 Blue.

Those are examples of big White Balance Shifts, but what about subtle Shifts? Do they make a difference? Take a look at the picture below. The left image is without a Shift (0 Red & 0 Blue), and the right image is with a subtle Shift (+1 Red & -1 Blue). It’s not a huge change, but noticeable nonetheless.

Slide left and right to compare images.

Now let’s take a look at some less subtle White Balance Shifts and how it can change the aesthetic of a picture. The examples below are all Auto White Balance using various White Balance Shifts, which are prescribed in different Film Simulation Recipes. The specific Shifts and Recipes are listed under each picture.

Shift: +2 Red & -2 Blue. Recipe: Fujicolor Pro 400 Overexposed.
Shift: +2 Red & -4 Blue. Recipe: Vintage Kodachrome.
Shift: +5 Red & -6 Blue. Recipe: Eterna.
Shift: -3 Red & -8 Blue. Recipe: Cross Process.

As you can see, you can get many different color casts using White Balance Shift. In fact, Fujifilm gives you over 350 different options! You can get creative and mix a White Balance Shift with a White Balance that’s other than Auto. Below you’ll find some examples of this. The specific White Balance, Shift, and Recipe are located under each picture.

White Balance: Daylight. Shift: +2 Red & -5 Blue. Recipe: Kodachrome 64.
White Balance: Fluorescent 1 (Daylight Fluorescent). Shift: -3 Red & -1 Blue. Recipe: Kodak Vision3 250D.
White Balance: 6050K. Shift +3 Red & 0 Blue. Recipe: Kodak Ektar 100.
White Balance: 2650K. Shift: -1 Red & +4 Blue. Recipe: Jeff Davenport Night.

White Balance and White Balance Shift affect black-and-white pictures, too! You can manipulate how grey tones are rendered in an image using these tools. The picture below was captured using Acros+R. The version on the left has Auto White Balance and no Shift (0 Red & 0 Blue), while the one on the right has a White Balance of 4200K and a Shift of 0 Red & +9 Blue. Otherwise these two dramatically different images have identical settings.

Slide left and right to compare images.

Below are a few more examples of combining White Balance and White Balance Shift in black-and-white pictures. The specific White Balance, Shift, and Recipe are located under each picture.

White Balance: Auto. Shift: 0 Red & +9 Blue. Recipe: Monochrome Kodachrome.
White Balance: Daylight. Shift: +9 Red & -9 Blue. Recipe: Kodak Tri-X 400.
White Balance: 2750K. Shift: -5 Red & +5 Blue. Recipe: B&W Ifrared.

There’s one more application of White Balance Shift that I’d like to mention: Multiple Exposure photography. One example of White Balance Shift applied to Multiple Exposures, which is the first image below, is an exposure (the “main exposure”) made without a Shift, and then a second exposure of white paper or card-stock with a Shift applied. This gives the picture a faded color-cast aesthetic. Another example, which is the second picture below, is to capture two or more (for cameras capable of more than two) exposures, changing the Shift between exposures. This creates an abstract color rendering.

Shift: +9 Red & +9 Blue. Recipe: Faded Color.
Four exposures, each with a different Shift: +9 Red & -9 Blue; +9 Red & +9 Blue; -9 Red & -9 Blue; -9 Red & +9 Blue.

Most Fujifilm cameras do not have the ability to save White Balance Shifts within Custom Presets. Most of my Film Simulation Recipes require a Shift, yet you cannot save the Shift, so each time you change Recipes you must manually adjust the Shift. This is unfortunate, but thankfully Fujifilm has fixed this issue on the X100V (review here), X-Pro3 and X-T4! If you have one of those three cameras, you can save a White Balance Shift with each Custom Preset. As much as I love the new Clarity setting, Color Chrome Effect Blue, and the new Classic Negative film simulation, my absolute favorite new feature Fujifilm has added to their cameras is the ability to save White Balance Shifts. Thank you, Fujifilm!

White Balance Shift is an amazing tool on your Fujifilm camera! Found within the White Balance Menu, it allows you to fine-tune the color cast of your pictures. You can use this tool to customize your picture aesthetics. I use it extensively in my Film Simulation Recipes, both color and black-and-white, to achieve various looks. Without White Balance Shift many of my Recipes would not be possible. You can use it subtly or dramatically, with Auto White Balance or one of the other White Balance options.

Now you know what White Balance Shift is on your Fujifilm camera and how to use it. Now it’s time to get creative with it!

Shrinking Camera Market: What Fujifilm Should Do In 2021 & Beyond

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Fujifilm X100V captured by a Fujifilm X-T1

It’s no secret that camera sales have been declining for several years. The global pandemic has unsurprisingly significantly impacted the camera industry. Some companies have had bigger declines than others, and I think over the coming couple of years we’ll see some camera makers restructure, put themselves up for sale, or go out of business altogether. What should Fujifilm do to minimize declines and maximize profits in these tough times?

I’m not an industry insider or business expert. There aren’t any good reasons why Fujifilm should listen to me on this topic (other than I’m one of their customers). Besides, they have a pretty darn good track record for dealing with change within the industry and economy. Fujifilm doesn’t need my help. This article is more for my own enjoyment and perhaps yours. It’s fun to consider and discuss this topic. I don’t expect anything else to come from this.

Camera sales have been declining since the collapse of the compact camera market. Cellphone camera technology has come a long ways, which has rendered point-and-shoot cameras obsolete. The casual amateur snap-shooter uses their phone now to capture pictures, and has no need or interest in another camera. Before cellphone cameras had decent image quality, camera manufacturers were selling cheap automatic cameras to these folks. Lots and lots of them. But now that market is all dried up.

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Captured with a Fujifilm X-T1. This camera is four models old but is still quite capable.

The more serious shooters are still buying cameras, but cameras have reached a point of diminishing returns. Digital technology changes quickly, but if a camera is already really good, these improvements have less of a practical application. For instance, if a photographer finds that his or her camera’s autofocus is already more than good enough for their photography, a quicker autofocus system won’t likely tempt that photographer to upgrade. If a photographer finds that his or her camera already has enough resolution for the size they print, more resolution won’t likely tempt that photographer to upgrade. In other words, photographers by-and-large are keeping and using their gear for longer than they did 10 years ago, or even five. Digital is still disposable, but it is becoming less so, or at least photographers are beginning to realize that they don’t need to “upgrade” as frequently as they used to.

The camera industry isn’t Fujifilm’s main business. After the film collapse, Fujifilm diversified, and now they’re a pharmaceutical and cosmetics company that also happens to sell cameras. Their camera arm, which is just a small part of their business model, is doing better than many other camera makers right now. Still, the current market is impacting Fujifilm, and will continue to do so, which means Fujifilm might need to consider some changes.

Fujifilm has several camera models that are essentially the same, but look different and have only small feature differences. Fujifilm should consider ways to either further differentiate their similar models or combine them into one. The X-T200 and the X-A7 have nearly identical features, and having both models seems redundant. The X-Pro3 was made more unique to further separate it from the X-T3, and that worked out well, I believe. I look at the X-E line, which I love. My first Fujifilm camera was an X-E1. The X-E3 is so similar to the X-T20, aside from camera body design, so what differentiates the two besides shape? Fujifilm should consider discontinuing the X-E line, or do something to the eventual X-T40 or X-E4 to better differentiate the models. For example, if Fujifilm added IBIS to the X-T40 or made the X-E4 a black-and-white only camera (the “X-E Acros” is what I’d call it), that would separate them, and Fujifilm would have unique models. I think, alternatively, the X-T40 could basically be transitioned into a higher-end model, and serve as the (eventual) X-T5 without IBIS. The X-H line, now that the X-T4 has IBIS, is also redundant, so the X-H2 would need something to make it stand out, such as 8K video. Since the X-T4 has been so well received, I’m not sure how much of a market there is for an X-H2, but Fujifilm insists that this camera is in the works. It will be interesting to see it when it comes out, perhaps next year, and how well it does.

Fujifilm has situated itself as the leader in digital medium-format. It seems like overnight they went from not-even-in-that-market to top-dog, thanks to the success of the GFX line. Still, it’s more of a niche market than anything mainstream. I think what’s missing is a “budget” rangefinder-style 100-megapixel camera without IBIS. Essentially a GFX-50R, but with the 100MP sensor of the GFX100 inside. Maybe Fujifilm should consider adding IBIS to whatever camera replaces the GFX-50S. I have no idea how profitable this line has been for Fujifilm, and if it will stand the test of time, but I think it was smart of Fujifilm to jump into a market that they could easily dominate.

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This is a camera-made JPEG from a Fujifilm X100V, but looks more like film.

Something else that I think Fujifilm should consider is replacing cameras less frequently. When they release a camera and then replace it with a new model one year later, that’s too soon. Two years is too soon. Three years should be a minimum between updated cameras, and four to five years is even better. I know this might sound counter to what consumers want, but X-Trans III cameras, such as the X100F, X-T2, X-T20 and X-E3, are still very excellent! The X-E3 hasn’t been replaced yet, and the X100F was only recently replaced after three years, but the X-T2 is three models old now, and there’s already “talk” of an upcoming X-T40, while the X-T30 isn’t even a year-and-a-half old yet. It’s better to get the most out of a model, then replace it with something that’s a significant improvement over the previous edition. There’s a latin phrase festina lente, which means “make haste slowly.” Fujifilm needs to keep pushing the envelope and strive to produce more technologically advanced cameras, but not be too eager to release new models that only have small improvements over previous versions. If Fujifilm were to update the firmware on the X-T3 and X-T30 to breathe new excitement into these models, these cameras could still be sold for another two years easily.

There’s one more important point that I’d like to make, and this relates to Fuji X Weekly. I think Fujifilm needs to focus even more on JPEGs. I’ve discovered that there’s a huge community of photographers who love the camera-made JPEGs produced by Fujifilm cameras, whether straight-out-of-camera or with X RAW Studio. The film simulations—a brilliant idea by Fujifilm—were just the tip of the iceberg, and now film simulation recipes are all the rage. There’s something big here, bigger than I think Fujifilm realizes. Yes, Fujifilm has demonstrated their commitment to the JPEG with the X100V, X-Pro3 and X-T4, but they need to continue their commitment on future models. This is a fairly unique angle that Fujifilm has. While other camera makers do, in fact, have some nice JPEGs, Fujifilm is perhaps the only brand with a cult following based on it. They should absolutely capitalize on that, more so than they have been.

I doubt that Fujifilm will read this article, and I’m even more doubtful that they’ll make any internal changes based on it. I think it’s sound advice, but what do I know? Whether or not Fujifilm does any of the things I suggest, I think they’ll be just fine and will weather this “storm” without too much trouble. The guys running the company seem pretty smart to me, and are doing just fine without my advice. It will be fascinating to see exactly what happens within the camera industry in 2021 and beyond, and what Fujifilm does to find success during these tough times.

Fuji X Weekly is Back!

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Blue Mountain Lake  – Flathead Lake, MT – Fujifilm X-T30 & Fujinon 100-400mm

I was on vacation, but now I’m back!

I visited some great places, including Yellowstone and Glacier National Parks, but my favorite spot was Flathead Lake in Montana. It was absolutely beautiful! Flathead Lake is the largest freshwater lake (in America) west of the Missouri River. It’s unbelievably clean and clear. I used to live (many, many years ago when I was a kid) in the Puget Sound area of Washington, and Flathead Lake reminded me of that. Instead of the Pacific Ocean it’s a huge lake, with interesting little towns and communities found along its shore. There’s an island that’s a state park, only accessible by boat, and we saw more wildlife on that island than the two national parks combined. Flathead was fun!

Now that I’m back, I’m going to try to catch up on all the comments, messages and emails that I’ve not responded to. There are so many! It might take me a couple days to answer everyone back. I appreciate your patience and understanding.

I have so many photographs and articles to share. I have a number of videos to make. There’s a lot of content coming, so stay tuned!

Antelope Island State Park – Two Cameras, Two Photographers

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Rainbow over Antelope Island. Photo by Ritchie Roesch with a Fujifilm X100V.

One of my favorite places in northern Utah is Antelope Island State Park. It’s such a strange land! Antelope Island, which sits in the Great Salt Lake, seems like a world away from the Salt Lake City metro area, even though it is located very close to the city. Wildlife abounds, including buffalo, mule deer, pronghorn antelope, big horn sheep and many other animals. At one time the bison herd on Antelope Island was the largest in America. There are a huge variety of birds that migrate across the area. The water is often calm, and the reflections can be incredible. There are sandy beaches. There are trails that curve across the rugged landscape. There is a unique beauty to Antelope Island that draws me back. It’s one of my favorite places to photograph!

Antelope Island is also disgusting! There’s a certain “rotten egg” smell that can be found near the shores. There are tons and tons of bugs, including biting no-see-ums, brine flies (that cover the shore like a thick cloud), mosquitoes, tons of spiders (venomous and non-venomous), among other things. It’s pretty common to see dead birds. There’s plenty to love and hate about this place. I try to look beyond the gross to see the beauty. It is indeed an odd place, and one has to purposefully look beyond the negative aspects to truly appreciate it. I feel like it is a secret treasure that is easily overlooked.

My wife, Amanda, and I visited Antelope Island earlier this week. I brought my Fujifilm X100V, while she had her X-T20 with a Fujinon 10-24mm f/4 lens attached to it. For my pictures, I used my Kodak Tri-X 400 film simulation recipe for black-and-white and my Fujicolor Reala 100 film simulation recipe for color. I reprocessed in-camera a couple of the rainbow pictures using Velvia. Amanda had PRO Neg. Hi loaded into her camera, but she reprocessed most of her pictures using either Acros or Velvia.

Even though we used different cameras with different generation sensors, I thought that our pictures worked well together. I wanted to share them with you as a set. I found it interesting that for some images our vision was nearly identical, and for others we captured our pictures differently. Amanda did a great job, and it was a fun experience to go out and photograph with her. Antelope Island once again proved to be a great location for photography. Enjoy!

B&W

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Photo by Amanda Roesch with a Fujifilm X-T20 and 10-24mm.

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Photo by Amanda Roesch with a Fujifilm X-T20 and 10-24mm.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Amanda Roesch with a Fujifilm X-T20 and 10-24mm.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Amanda Roesch with a Fujifilm X-T20 and 10-24mm.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

Color

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Photo by Amanda Roesch with a Fujifilm X-T20 and 10-24mm.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Amanda Roesch with a Fujifilm X-T20 and 10-24mm.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Ritchie Roesch with a Fujifilm X100V.

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Photo by Amanda Roesch with a Fujifilm X-T20 and 10-24mm.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X100V Black    Amazon   B&H
Fujifilm X100V Silver   Amazon   B&H
Fujifilm X-T20   Amazon   B&H
Fujinon 10-24mm f/4   Amazon   B&H

New Video Series: #fujixweekly

 

I posted a new video on the Fuji X Weekly YouTube channel today! It’s the first in a new series that I hope to do once or twice a month, maybe weekly if I can manage my time better. It’s a short yet very important video because it features your pictures!

If you didn’t know, Fuji X Weekly is on Instagram. When I created that account I also created the hashtag #fujixweekly. I’ve noticed that many of you are also using that hashtag, and since I follow it, whenever you post using #fujixweekly your pictures show up in my feed. You guys are creating some wonderful images! It’s very inspiring to me, so I wanted share that with everyone.

Please keep using #fujixweekly on Instagram. I’ll pick some of the pictures to showcase in the next video. Obviously I can’t use all of them, but I’ll pick some that I find interesting. If you used one of my film simulation recipes, include which one you used in the description if you don’t mind. I’d love to know what you guys are using!

I appreciate every one of you! Keep up the great work! Below I’ve included a link to everyone’s Instagram accounts who had pictures in the video above. Be sure to check out there work!

@vincent.images
@jamiechancetravels
@damlandberg.photography
@guyfromtor
@drjkgas
@camandcoffee
@sampl_images
@raphvikkivoyages
@rolandfelberphotography
@leoncinialain
@effzwo.thommy

Also, I want to give a big “Thank You” to my wife, Amanda, who put this video together. Really, this was her work, not mine. She did such a fantastic job with all of the editing! Amanda is an important behind-the-scenes member of the Fuji X Weekly team, and the YouTube channel especially is much better because of her talents. Thank you, Amanda!

Film Simulation Review: Dreary Day with Fujicolor Superia 800

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Gone Fishin’ – Farmington, UT – Fujifilm X-T30 & 90mm

I get asked frequently what film simulation recipes are good for which situations. It can be hard to know when to use each one. When faced with a scene, which recipe should you choose? I hope that this Film Simulation Review series helps to bring clarity to this.

On grey-sky days there’s one film simulation recipe that I love to use: Fujicolor Superia 800. When I invented this recipe, I had no idea how good it was for dreary days. Fuji X Weekly reader Luis Costa shared his use of this recipe on a grey day, and it blew me away! Ever since, when there’s overcast sky and a little rain, for color pictures, my Fujicolor Superia 800 film simulation recipe is what I use.

This series of pictures were captured on a recent dreary day using the Superia 800 recipe. I used a Fujifilm X-T30 with a Fujinon 90mm f/2 lens attached to it. This 90mm lens can be difficult to use just because of its focal length, which is full-frame equivalent to 135mm, but it delivers excellent results. It’s super sharp and nearly flawless. It’s such a great lens!

My Superia 800 recipe is based on Fujicolor Superia X-tra 800 film. Fujifilm introduced this consumer grade high ISO color negative film in 1998 and discontinued it in 2016. It was a common film to find at the local store. It was an excellent choice for low-light situations, and it was commonly used by photojournalists. All of the pictures in this article are camera-made JPEGs using my Superia 800 film simulation recipe.

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Raining in the Alley – Farmington, UT – Fujifilm X-T30 & 90mm

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Goodyear – Farmington, UT – Fujifilm X-T30 & 90mm

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Drop in the Bucket – Farmington, UT – Fujifilm X-T30 & 90mm

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Wet Slide – Farmington, UT – Fujifilm X-T30 & 90mm

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Wish Maker – Farmington, UT – Fujifilm X-T30 & 90mm

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Green – Farmington, UT – Fujifilm X-T30 & 90mm

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Drop of Water on a Blackberry Leaf – Farmington, UT – Fujifilm X-T30 & 90mm

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Green Tree Tops – Farmington, UT – Fujifilm X-T30 & 90mm

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Trees – Farmington, UT – Fujifilm X-T30 & 90mm

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King – Farmington, UT – Fujifilm X-T30 & 90mm

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Catching a Lost Float – Farmington, UT – Fujifilm X-T30 & 90mm

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Geese – Farmington, UT – Fujifilm X-T30 & 90mm

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Swimming Duck – Farmington, UT – Fujifilm X-T30 & 90mm

Film Simulation Review: Walk in the Park, Part 1: Kodak Ektar 100

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April Forest – Layton, UT – Fujifilm X-T30 & 35mm

Last week I went for a walk in a local park here in Utah. This park has trails that pass through forests. There’s a stream and a small lake. The snow-capped peaks are visible to the east. It’s a beautiful place, especially in the spring when the green is fresh and the flowers are blossomed. On this hike I brought along my Fujifilm X-T30 with a Fujinon 35mm f/2 lens attached to it, which is one of my absolute favorite lenses. It’s sharp, small, and plenty fast, plus it’s a versatile focal length. On the way up the trail I used my Kodak Ektar 100 film simulation recipe, which are the pictures that you see here in Part 1, and on the way back down I used my Portra 160 recipe, which you’ll find in Part 2.

Ektar is a color negative film made by Kodak. It’s known for vibrant colors, high contrast and fine grain. It’s the closest negative film to reversal film. In fact, when Kodak discontinued Ektachrome 100VS, they recommended Ektar 100 as the best alternative. It’s a great film for landscape photography, which is why I chose it for this walk in the park.

Ektar film, and especially this Ektar film simulation, can be difficult to use because of the contrast. With the film, there are things that can be done in development and/or printing to reduce the contrast if it’s too much. With these settings, one could use +2 Shadow instead of +3, which is what the recipe calls for, if they wanted less contrast. These pictures are straight-out-of-camera (with the exception of some minor cropping) with the  settings exactly as the recipe states.

My opinion is that my Ektar recipe is best suited for low-contrast landscapes, where a boost in contrast and vibrancy is needed. But it can do well in other situations, as well. I thought it served this photographic outing well, although it was borderline too contrasty for the scene. Ektar was a good choice for a walk in the park, but was it the best choice? How does it compare to Portra 160? We’ll take a look at that in Part 2.

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Sunlight Through The Leaves – Layton, UT – Fujifilm X-T30 & 35mm

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Old Log – Layton, UT – Fujifilm X-T30 & 35mm

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Forest Stream – Layton, UT – Fujifilm X-T30 & 35mm

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Stream & Yellow Flower – Layton, UT – Fujifilm X-T30 & 35mm

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Single Tree Blossom – Layton, UT – Fujifilm X-T30 & 35mm

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Green Tree, White Tree – Layton, UT – Fujifilm X-T30 & 35mm

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Blossoming Branches – Layton, UT – Fujifilm X-T30 & 35mm

Walk in the Park, Part 2: Portra 160
See also: Film Simulation Reviews