I just uploaded a brand-new video to YouTube. Some of you are probably unaware that there even is a Fuji X Weekly YouTube channel because I post so infrequently to it. This is only my second long-form video this year; last year I had two, and the year before that I uploaded three. Still, somehow, the channel has nearly 18,000 subscribers, and most of my videos top 10,000 views. I’d love to create a lot more long-form video content in the future, but it takes a lot of time that is just so hard to come by right now.
This video was filmed a few months ago. Initially I felt bad that it took so long to get it put together and finished, but then Preston Summorrowposted a video a week or so ago that was filmed back in July. If it was alright for him to have a large gap between start and finish, then it’s alright for me, too. I hope that you enjoy my video—I included it below.
I love infrared photography! It is so much fun. The results are just incredible. I have a handful of Infrared Film Simulation Recipes, and my personal favorite is Aerochrome v2. If you are interested in infrared photography, be sure to check back often to follow my personal journey. I know this is a niche genre that most people have a passing interest in at most, but even if you don’t care to try it yourself (or don’t have the opportunity to try it), maybe you’ll enjoy the photographs nonetheless.
My wife, Amanda, is the one who filmed and edited the video. She’s a lot better at it than I am, and she enjoys the process a lot more than I do. I think she did a great job! If you appreciate the video, be sure to leave a nice comment for Amanda. I know she would be encouraged by your gracious feedback.
I’m really excited, because I just published my first YouTube video in over a year! You might not be aware that Fuji X Weekly has a YouTube channel, but it does. I published two videos (not including Shorts) in 2024 (here and here), and three in 2023 (here, here and here). Those were a lot of fun, but YouTube videos are so much work. They take hours and hours and hours to create from start-to-finish. A good estimation—for those channels without a team of people—is one or two (or sometimes more) hours of editing for every minute of video published. That’s not including the time it takes to record the clips.
The video that just went live is a roadtrip to the Mission San Xavier del Bac in Tucson. This is the oldest still-used building in Arizona, and the oldest church. It’s where the city started (even though now it’s a little outside of town). The mission is a popular location for photography, and even Ansel Adams photographed it. I used 11 different Film Simulation Recipes on a Fujifilm X-E5. The adventure gets a bit wild, so hang onto your proverbial hats. I’ve included the video below—be sure to watch!
We tried a little different style for this new video. It’s a bit more relaxed, but hopefully entertaining. It gets a bit silly at times. Amanda (my wife) filmed it all using her Fujifilm X-S20 and Fujinon 16-50mm f/2.8-4.8 lens and an upcoming Recipe for video (look for more details on that in the near-ish future). She also did almost all of the editing. There were some technical difficulties; hopefully a new mic will help alleviate some of the issues on future projects. This is also the longest video we’ve ever published, nearly three times longer than the previous longest. A big hurray for Amanda and all the work she put into it!
Even though I have published videos very infrequently over the last few years, the channel has (surprisingly) grown and grown. There are over 17,000 subscribers currently. Four of the last five videos have over 10,000 views, and two have over 16,000. That’s not bad for a barely-there channel. My hope with this new upload is to kick-off a restart of sorts. While I can’t promise anything, my goal is to publish new videos regularly, and not let so much time pass between them. But, in the meantime, I hope that you enjoy this one.
Yes, I have a YouTube channel, but it’s a pretty minor footnote compared to everything else that is Fuji X Weekly. I’m a blogger. I’m an app developer (Sahand Nayebaziz deserves much of that credit, though). You could even make an argument that I’m a social media influencer, although that is a bit of a stretch in my opinion. I do, however, have a YouTube channel, and I do occasionally post videos—a whopping total of three last year. Technically speaking, I’m a YouTuber, but practically speaking, I’m a photography blogger who happens to have a small YouTube channel.
My definition of a YouTuber is someone who is successful at it. They post regularly, have some popularity, and earn a nice side-hustle income or even a full-time income from it. I fail at all three of those points. That doesn’t mean that it won’t ever happen, because it could. If I make a plan and work very hard at it, plus don’t give up, there’s a pretty good chance that I could find success. In time I could be a YouTuber, but right now I’m very far from it.
Making YouTube content is hard. It doesn’t have to be: strap on a GoPro and post the clips. That’s not my style, though. Many hours of recording and editing go into each minute of every video on the Fuji X Weekly YouTube channel. A two minute video might have taken eight hours or more to complete, start to finish. My wife, Amanda, does the vast majority of it. She’s busy raising our four children, and YouTube content is not at the top of her priority list. She very much enjoys doing it, though, and I’m always impressed at her skill and vision. I have a face for radio and a voice for print, yet she somehow manages to make it seem otherwise. It’s easy to understand why putting together quality videos is a near impossible task—hence, just three published in 2023—but Amanda does an amazing job, especially considering all of the challenges. She deserves a lot of credit.
I’m surprised by the success that the Fuji X Weekly YouTube channel has had: over 14,000 subscribers, and three videos that have topped 15,000 views. 14K subscribers puts the channel deep into the Top 10%! Supposedly, only about 9% of all YouTube channels have over 1,000 subscribers, and only about 2% top 10,000 subscribers. I’m only in the Top 2% because of the popularity of this website, and not because I’m prolific on YouTube. The percentage that tops 100K subscribers is about 0.3%, so Omar Gonzales, Serr, Pal2Tech, and many others like them, are in an elite category that not very many reach, and even less surpass. Only 0.03% YouTube channels have a million or more subscribers.
What’s interesting is that the top 0.8% most-watched YouTube videos (which are ones that have at least 100K views) account for about 83% of all views on the entire platform. The inverse of this is that 99.2% of all YouTube videos (ones under 100K views) only account for about 27% of all views. Most of the videos on YouTube don’t get many views—in fact, about 88.5% have less than 1,000 views. Only 8% have more than 1,000 views but less than 10,000 (which is where most of my videos are), and only about 3.5% have more than 10K views. The percentage of videos with 100K or more views is less than 1%.
If you’re not a big channel with 100K or more subscribers, you are playing in the shallow end of the pool. There are some smaller channels that manage to break the mold, and have some success with one or two or a few videos. For most people, they’re stuck with under 1,000 subscribers, and their videos will almost always get less than 1,000 views. I feel very fortunate to have somehow moved into the Top 2% for subscribers, with most of my videos in the Top 8% for views, and a few that climbed into the Top 3.5%. Even so, I’m very small potatoes. The Fuji X Weekly YouTube channel is still much too small for me to be considered a YouTuber. Maybe someday it will get there (although that’s not currently a goal of mine). I like seeing it grow, but I have no expectations that it will ever be in that Top 0.3%, which is where one needs to be in order to eke out a living at it. Those that are getting rich from YouTube—aside from Google—are an extremely tiny fraction of the users—probably about 35,000 people worldwide (there are about 115 million channels on the platform).
So I went on YouTube today, and found some videos from smaller channels that posted about Fujifilm and/or Film Simulation Recipes, and included them below. I hope that in some way this helps them grow their channels. I also hope that you enjoy their content. If this can facilitate you finding someone new to follow on YouTube, then this article was a success. At the very bottom I also included my latest YouTube video, in case you have yet to watch it. Right above it is the latest SOOC Live broadcast.
I’ve received a ton of feedback following the “Kodak Retina” video that I published two days ago. It was controversial, just as I thought it would be. While it was a joke, it was also inherently dishonest (up to the point where I came clean, which was early on). Most people seemed to understand that it was comedy. The vast majority of the feedback I received was positive, with a lot of “lol” comments and laughing emojis. Some people didn’t like it, though, and didn’t “get” the humor. A few people said some really unnecessarily mean things. A little bit of the negative feedback was constructive criticism, and so that’s actually positive, and much appreciated.
There were a few different ideas behind the video, and various things that I wanted to accomplish with it. I think it would be worthwhile to explain them to you, so that maybe they’re better understood. If you haven’t yet seen the video, I’ve included it below. You can also find it on the Fuji X Weekly YouTube channel.
First, the video was a gag. It was supposed to be funny. If you follow me on social media, you already know that I have a sense of humor—typically a dry one. If you’ve ever seen videos with two guys sitting down sipping coffee, telling each other “dad jokes” while trying not to laugh… that’s my type of humor. Some people suggested that my video would have been a great April Fools prank, and I agree. It definitely would have been. I didn’t want to wait for April 1st because I figured I wasn’t the only one with this idea (using the TTArtisan 27mm f/2.8 limited edition yellow/orange lens to make a Kodak-looking camera), so I wanted to beat anyone else doing something similar to the punch(line). Also, Kodak’s new Super 8 camera has people thinking Kodak right now. The timing was right for this video, despite the date; however, it would have been more obviously comedic had it been released on April 1st (I will have to come up with another idea for that date).
Second, I wanted this video to attract people who would not normally click on content about Fujifilm gear. This is something I’ve been thinking about for a few months now. I’ve known for awhile now that Film Simulation Recipes which mimic Kodak emulsions are the most popular, but I never really thought of the deeper implications of this. It makes perfect sense: Kodak was a more popular film manufacturer than Fuji. However, I think some people overlook Fujifilm cameras simply because it is Fujifilm. It’s not that they have anything against Fuji, it’s just that it’s not [insert brand name here]. The point of the gag was more than just for a good laugh, but to perhaps get a few people who would otherwise ignore Fujifilm to take a closer look, and to discover what they’ve been missing.
Third, I wanted to provide to you a sampling of photographs that demonstrate how well various Kodak-like Film Simulation Recipes perform for southwest-America travel photography. I tested out eight Recipes, and shared the results. You can see if any of them might work well for you, should you find yourself in a similar photographic situation. The video serves as a micro-review of the Fujifilm X-T5 and TTArtisan 27mm f/2.8 for travel, as well.
Fourth, I wanted to give a glimpse of what it’s like to ride the Grand Canyon Railway to the National Park, stay a night at the rim, and return back on the railroad the next day. This video would serve as a mini travel-vlog of the adventure. Perhaps it will be helpful to someone else considering the same thing. While this was a goal of the video, it was not the main point.
Fifth… my family and I love looking back at videos we’ve made over the years of our adventures. This is one that we’ll definitely watch (especially beginning at the 3:07 mark) many times over the coming years as we remember the great time that we had. This is a huge bonus for me.
I hope that this explanation helps to shed some light on the exact purpose—why I made this video.
Was it successful? Did the video accomplish what I hoped it would? I think so. Most people seemed to find the humor in the hoax. I did’t expect that everyone would find it funny, and some didn’t. Several folks stated that they didn’t appreciate the gag. A few people told me that I need to be more serious with my content. But a couple of people said that they’re going to look into Fujifilm cameras and Film Simulation Recipes. Many of you mentioned that you appreciated the pictures and enjoyed the adventure. And a lot of you laughed. Perhaps it wasn’t a home run, but I do think the video is doing just what I wanted it to.
Morning at the South Rim – Grand Canyon NP, AZ – Fujifilm X100V – Upcoming Recipe
Tomorrow I will unveil a brand-new Film Simulation Recipe! I’ve been shooting with this new Recipe for nearly two months, and I think that you’re really going to like it, too. It will certainly be utilized by many of you, and will quickly become a popular choice. I’m not going to give any more details about it until then, so you will want to stay tuned.
Actually, you’ll want to tune in! You see, Season 4 of SOOC Live will kick off tomorrow, and we’re going to discuss this new Recipe in-depth. This is a don’t-miss type of episode. Be sure to follow SOOC Live on YouTube if you don’t already, so that you’re notified of all the new content.
There will actually be two broadcasts tomorrow. The first will be at 8:30 AM Pacific Time, 11:30 AM Eastern. This will be more relaxed and less formal, and will just introduce the new season and explain some changes. It’s kind of like a pre-show. Following that will be Episode 01 at 9:00 AM Pacific Time, noon Eastern. This is the broadcast where we will introduce and discuss the brand-new Film Simulation Recipe. I hope that you can join us for both, but if you can only make one, be sure to tune in to the second.
I’ve included both broadcasts below, so that you can easily find them tomorrow.
Tomorrow—Thursday, December 7th—is the season finale of SOOC Live. Not only that, but it’s also our holiday special. Oh, and we’re going to take a deep dive into double exposure photography. Join Nathalie Boucry and I tomorrow at 9:00 AM Pacific Time, 12:00 noon Eastern as we bring Season 3 to a close. This is an interactive program, so your participation makes it even better. I hope to see you tomorrow!
If you don’t already subscribe to the SOOC Live YouTube Channel, be sure to do so now—otherwise you might miss out on future broadcasts. To make it easy to find, I’ve included tomorrow’s show below:
Double exposure photography is simply two exposures on a single frame; however, getting good results can be quite tricky. There’s actually a whole lot to it, with a number of techniques and considerations to talk about. There’s also a ton of creative potential, and various ways to use double exposures that you might not have thought of. You can get amazing straight-out-of-camera results that perhaps seem impossible to achieve in-camera, but are indeed possible.
This article contains five of my double exposure photographs. Perhaps you are surprised by some of them, as they might not appear to be double exposures. You might also be surprised to learn that they’re all camera-made JPEGs. We’re going to talk about the specifics tomorrow, so be sure to tune-in if you want learn more about double exposure photography on your Fujifilm camera.
Luxury Among Palms – Laguna Hills, CA – Fujifilm X-T5 – Reala Ace Recipe
Today’s SOOC Livebroadcast was wonderful. Thank you to everyone who tuned in and participated—you all make it great!
We discusses the new Reala Ace film simulation, and talked at length about my Reala Ace Film Simulation Recipe. The Reala Ace Recipe is for X-Trans V cameras, and not everyone has one of those cameras, and even if you do, you might prefer a different option, so Nathalie Boucry and I offered three similar Recipes as alternatives. Specifically, we suggested Fujicolor Reala 100, Fujicolor Superia 100, and Fujicolor 100 Industrial. Watch the video below to learn more.
There are two Fujicolor Reala 100 Recipes—one for X-Trans IV (excluding the X-T3 and X-T30), and one for X-Trans V. Likewise, there are two Fujicolor Superia 100 Recipes—one for X-Trans IV (excluding the X-T3 and X-T30), and one for X-Trans V. The Fujicolor 100 Industrial Recipe is just for the X-T3 and X-T30; however, simply ignore Color Chrome Effect to use it on X-Trans III (it will look very similar, and only slightly different), or for newer cameras, set Grain size to Small, Color Chrome FX Blue to Off, and Clarity to 0.
While you are here, the long-overdue Viewers’ Images slideshow from the previous broadcast was finally published. You can watch it below. There are some really great pictures by you all, so you’ll definitely want to take a look. Thanks to everyone who submitted photographs!
Just in time for Halloween, this video is about using the world’s smallest interchangeable lens—the Pentax-110 24mm f/2.8—on my Fujifilm X-T5 camera, and photographing a haunted ghost town in the Arizona desert!
We’re just two days away from the next SOOC Livebroadcast! Fujifilm X-Photographer Nathalie Boucry and I will finish our discussion on Travel Photography, share your pictures (better upload your pictures quick if you haven’t yet), and answer any questions that you might have. It will be a great time, and I hope to see you there!
Join Nathalie and I on Thursday, July 27th, at 10:00 AM Pacific Time, 1:00 PM Eastern. Your participation makes these episodes great, so I hope that you can be there. See you in two days!
If you missed Part 1 of Travel Photography, be sure to watch it. I’ve included it below:
Next week—on July 27th—Fujifilm X-Photographer Nathalie Boucry and I will be chatting about travel photography in our upcoming SOOC Livebroadcast, including showing your pictures and answering your questions. I hope that you can join us!
The Q&A shows, which are the Part 2 of our monthly topics, are always a lot of fun. They’re more relaxed and interactive. Your participation makes them great—your role is vital! If you don’t have next week’s broadcast on your calendar, be sure to mark it now. I’ve included it below so that you can easily locate it.
Two weeks ago was the Part 1 episode, where Nathalie and I introduced the theme of travel photography. We discussed all sorts of considerations and gave many tips. If you haven’t yet seen that show, you’ll want to take some time to watch it. I’ve included the broadcast below, and you can also find it on the SOOC Live YouTube channel.
In that episode we challenged you to shoot with one or more of these four Film Simulation Recipes: 1970’s Summer, Elite Chrome 200, Fujichrome Provia 100F, and Kodacolor VR. Additionally, if you want an even greater challenge, you can try to get good results from one or more of these Recipes in unfavorable light. And if you want to go boss-level, the third challenge is to print and frame one of your pictures that were captured with these Recipes. To summarize: Level 1 is to use the Recipes listed above, Level 2 is to shoot those Recipes in less-than-ideal light, and Level 3 is to print and frame one of the pictures you captured during the first two levels. Got it?
We invite you to share your results with us and the SOOC Live community. Please upload your images (click here) captured with our four recommended Recipes to be potentially featured in the next episode and also included in the Viewers’ Images slideshow. Don’t forget to include the Film Simulation Recipe name in the file name, so that we know which Recipe you used. The deadline for submission is Tuesday the 25th, which means that you still have a little time, but not a lot, so don’t procrastinate. I look forward to seeing your pictures!
Last month’s Viewers Images slideshow was delayed a little due to a few unfortunate and unforeseen circumstances. If you haven’t yet watched it, I’ve included it below. Thank you to everyone who participated!
I traveled to California’s central coast last month. If you regularly read this blog, you’ve certainly seen the pictures, such as Pacific Poppies above. Well, tomorrow—July 6th—Fujifilm X-Photographer Nathalie Boucry and I will be chatting about travel photography in our SOOC Livebroadcast. I hope that you can join us at 10:00 AM Pacific Time, 1:00 PM Eastern, as it is an interactive program, and your participation will make it better.
We have a lot of points to discuss—from Film Simulation Recipes to camera gear to practical advice and so much more! If you have any upcoming travel plans, this is a can’t-miss episode! I’ve included it below so that you can easily find it. If you don’t yet subscribe to the SOOC Live YouTube channel, be sure to do so now, so that you don’t miss any future shows.
Ever since the first trailer for Wes Anderson’s Asteroid City debuted back in March, the movie’s generated a lot of buzz. There’s also been a ton of interest in recreating Wes Anderson’s aesthetic and style. Now that Asteroid City is about to hit theaters across America (and presumably the world), there’s been a renewed interest in the Wes Anderson look.
Unfortunately, it’s not possible to faithfully mimic an Asteroid City aesthetic straight-out-of-camera on Fujifilm models; however, you can get somewhat close, if you ok with compromises. My Vibrant Arizona Film Simulation Recipe is the closest you’re likely to get to an Asteroid City look without editing (in the article, I give some tips for getting even closer with a couple of quick edits). While it’s just not possible to achieve an orange/teal/pastel palette in-camera on Fujifilm models, the Vibrant Arizona Recipe does produce an unmistakable Wes Anderson vibe, which is definitely in-style right now.
Last month I visited Sedona, Arizona—the perfect location to use Vibrant Arizona! If there’s any place that just cries for this Film Simulation Recipe, it’s Red Rock Country. I loaded the Recipe into my Fujifilm X-T5, attached a TTArtisan 35mm f/0.95 lens, and walked around the iconic tourist town. My wife, Amanda, came along with her Fujifilm X-T4 (with a Fujinon 18-55mm f/2.8-4 lens), and recorded some clips.
You can use Film Simulation Recipes for video in Fujifilm cameras to an extent, and avoid color grading. Some settings aren’t available, such as Grain, Color Chrome Effects, D-Range Priority, and Clarity, which means that Vibrant Arizona can’t really be used for video. Instead, in order to get the video clips to be similar to the photographs, we used these settings in Amanda’s X-T4:
Classic Chrome White Balance: 4350K, +6 Red & -8 Blue Dynamic Range: DR400 Color +4 Highlight: -2 Shadow: -2 Sharpness: -2 High ISO NR: -4
Of course, being influenced by Wes Anderson, Amanda shot and edited the video in a style inspired by his movies. I hope that you find it entertaining, and that it will inspire you to give the Vibrant Arizona Film Simulation Recipe a try on your Fujifilm camera. Also, be sure to follow my YouTube channel if you don’t already, and give the video a thumbs-up if you liked it.
You can find the Vibrant Arizona Recipe (and nearly 300 more!) in the Fuji X Weekly App. Download for free today (Android here, Apple here); consider becoming a Patron subscriber to unlock the best App experience and to support this website.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
In my first video in over 23 months, I talk about using ChatGPT to make an AI Film Simulation Recipe, and I compare it to my own Recipe. The video is below, so check it out if you haven’t watched it yet!
There’s a companion article for the video, which also happens to include two new Film Simulation Recipes, that you’ll want to check out as well (click here to read it). I really hope that you find both the article and video entertaining, enlightening, and helpful.
Backlit Green – Buckeye, AZ – Fujifilm X-E4 – Fujicolor Pro 400H Recipe
What about the pictures in this article? What do they have to do with anything?
Yesterday afternoon I grabbed my Fujifilm X-E4 with the Fujinon 35mm f/2 attached, programmed the Fujicolor Pro 400H Film Simulation Recipe into C1, and walked around the block. Even if you don’t think your neighborhood is particularly photogenic, I would encourage you to grab your camera today, and just walk once around your block, keeping an eye out for picture opportunities. This is a great photographic exercise! Oh, and there might even be physical and mental health benefits, too, so there’s that. Anyway, athletes and musicians constantly practice, and I think photographers should do the same. You’ll only get better the more you use your camera, so, if you can, make sure that you get out and use your camera sometime today.
Underwood Typewriter – Vulture City, AZ – Fujifilm X-T5 – AgfaChrome RS 100 Recipe
Due to unforeseen circumstances, the next SOOC Live broadcast is being delayed one day, and will now be on Friday April 28, and not Thursday the 27th. I apologize for any issues that this might cause. I hope that you can still join us!
Don’t forget: the next show will be LIVE on Friday the 28th! It’s an interactive program, so the more who can tune in, the better it will be. I look forward to seeing you then!
Sometimes a picture is worth a thousand words—a lot can be nonverbally communicated through an image. But what exactly is storytelling photography? How do we effectively become storytellers with our cameras? Those questions and so many others will be discussed at length in the next SOOC Livebroadcast, which is THIS Thursday, April 6th, at 10 AM Pacific Time, 1 PM Eastern. Mark your calendars now! I hope you can join us live!
For those who don’t know, SOOC Live is a bimonthly broadcast where Nathalie Boucry and I discuss Film Simulation Recipes, give tips and tricks for achieving the results you want straight-out-of-camera, and answer your questions. Basically, we’re trying to help you master your camera, with a focus on simplifying your photographic workflow. On the first Thursday of each month we introduce and discuss a theme—the theme for March was Street Photography—and the fourth Thursday of each month we look at the photographs captured within the theme using the Recipes, talk about lessons learned, and answer any and all of your questions. It’s an interactive show, and your participation is what makes it great!
Last Thursday was the Q&A broadcast. If you missed it when it was live, you can watch it now (see below). We had some very good discussions about street photography, so be sure to play it if you haven’t seen it yet!
Also, check out the Viewer’s Images slideshow! It was so great to see your wonderful pictures—they were quite inspiring to me—and I appreciate everyone who shared—thank you! Take a look!
Be sure to follow SOOC Live on YouTubeif you don’t already, so that you don’t miss any broadcasts. I look forward to seeing you in just a few days as we talk about Storytelling! This will be an especially insightful episode, I think, so you won’t want to miss it. See you on Thursday!
Want to talk about street photography? Yeah? Me, too!
Join myself and Fujifilm X-Photographer Nathalie Boucry this Thursday as we discuss Street Photography live! We’ll talk about the four Film Simulation Recipes—Kodachrome 64, Classic Kodak, Serr’s 500T, and Agfa Scala—that we’ve been shooting with, show a selection of your pictures, answer any questions that you might have, and much more. I hope that you can join us on March 30 at 10 AM Pacific Time, 1 PM Eastern! This is 2nd part to our discussion, so click here if you missed the last broadcast.
We are inviting you—challenging you, in fact—to shoot with one, two, three, or even all four of the Film Simulation Recipes this month. For those wanting an extra challenge, we have two: 1) use reflections and/or silhouettes in your pictures and 2) use a 1/15 shutter speed. These extra challenges are completely optional, but I am excited to see what you do with them. Upload your images by today: up to three of your favorite street photography photographs captured with one (or more) of the four Film Simulation Recipes that we suggested you try—please include the Recipe(s) you used in the file name so that we know. The uploaded pictures will be included in the Viewer’s Images slideshow video and have a chance to be featured in the next live broadcast. Don’t procrastinate! If you have something to upload, be sure to do it right now (click here to upload).
Of course, we don’t just ask you to shoot with these Recipes—Nathalie and I are doing it, too, right along with you. This is a community-wide project, which means that everyone is invited to participate. Below are a few of my street photography pictures for this month. I didn’t do real well with the extra challenges, but I feel good that I tried, even if I wasn’t all that successful.
Recently I shared videos by Leigh and Raymond Photography, Andrew Goodcamera, and Mango Street that mention Fuji X Weekly and/or Film Simulation Recipes. That’s awesome! Those are pretty big names in the camera world. But if you look on YouTube, there are so many other photographers who are shooting with Recipes and making some wonderful content. They don’t (yet) have the large following of those well-established channels, but they deserve some love and recognition for what they are doing. That’s what this post is about. I want to share with you some of those videos that I found, which perhaps didn’t come up in your feed, but are worthwhile to watch.
Today is Wednesday, which is also sometimes called Hump Day because it is in the middle of the week. If today is a struggle and you are in need of inspiration and/or entertainment, this will surely help! Find a video or two (or more!) below that look interesting, and give it a watch. At the end, if you liked it, don’t forget to give it a thumbs up and consider subscribing to that person’s channel. Let them know that you appreciate their content!
I’m sure I missed several wonderful videos. If you published one recently that I didn’t include, or if you’ve seen one by someone else that should have been in this list, feel free to leave a link to it in the comments. The videos below are simply the ones that YouTube presented to me, and I appreciated them so I thought you might, too.
If a movie was ever made about your life, who would play you? That’s a fun question that is sometimes used as an icebreaker. I’ve never really thought much about it myself. I’ve been told several times that I have a slight resemblance to Elvis Presley (although I don’t really see it personally), so maybe someone like Austin Butler? If it were up to me, I’d choose Gerardo Celasco, who is not only a good actor, but a super cool guy who shoots with Fujifilm cameras.
In a recent YouTube video by Mango Street entitled If Camera Brands Were People, the portrayal of Fujifilm reminds me a lot of me. It’s a little too accurate. It hits close to home. The video is a lot of fun to watch—I literally laughed out loud several times. I’ve included it below, so if you haven’t seen it, you can do so now. The picture at the top of this post will make more sense afterwards.
So who played me? Unexpectedly, it was Rachel Gulotta (and, unfortunately, not Gerardo… maybe next time). Of course, the video was all in good fun, and meant as comedy. Is it accurate? Are you Fujifilm if Fujifilm was a person? Is Rachel playing the part of you? Tell me what you think!
It’s quite amazing that “Film Simulation Recipe” has become a part of camera culture. For several years the phrase was neologism and used only within a fairly small circle, but it has now become a normal part of photography phraseology. In the Fujifilm world it is (amazingly!) common jargon; “Fujifilm” and “Film Simulation Recipe” are almost inseparable. Now it is beginning to spill outside of that and into the general photography lexicon. It’s hard for me to wrap my head around that, because I never thought this would grow so big, and that so many people would use Fuji X Weekly Recipes on their Fujifilm cameras. Incredible!
Season 3 of SOOC Live kicked off today! I want to give a big shoutout to everyone who tuned in, and a big “thank you” to everyone who participated. It’s an interactive program, so your involvement is essential to making it great. If you missed it when it was live, you can still watch it above. Don’t forget to subscribe to the new YouTube channel.
For those who don’t know, SOOC Live is a (now) bimonthly broadcast where Nathalie Boucry and I discuss Film Simulation Recipes, give tips and tricks for achieving the results you want straight-out-of-camera, and answer your questions. Basically, we’re trying to help you master your camera, with a focus on simplifying your photographic workflow.
In the show we announced several changes for Season 3. First, we are going to have shorter but more frequent broadcasts. Beginning in March, we’ll be live on the first and fourth Thursdays of each month. Another change is that instead of discussing a single Film Simulation Recipe each month, we’ll be discussing a theme (such as street photography, the theme for March) and how to use Recipes within that theme. There are a number of other changes, too, so if you want to know them all, be sure to watch the show.
We invite you to join us on March 2 for the Let’s Hit the Streets episode about street photography. It’a already scheduled on YouTube, so be sure to set a reminder. I hope to see you then!
For those who don’t know, I have my very own iPhone camera app called RitchieCam. The intention of it is to streamline your mobile photography workflow. It’s easy to use thanks to its intuitive design, making it useful for both novices and pros. It embraces a one-step philosophy, as the analog inspired filters deliver images that don’t require editing. If you have an iPhone, download it from the Apple App Store for free today!
Most of you are here, though, not for iPhone photography, but because you have a Fujifilm camera. Back in 2021 I published No Edit Photography: 7 Tips To Get The Film Look From Your Digital Photos, in which I gave some tips for achieving a film-like-look from your non-analog pictures. My advice was: – Shoot with a Fujifilm camera – Use Film Simulation Recipes – Use diffusion filters, such as Black Pro Mist or CineBloom – Shoot with vintage lenses – Don’t be overly concerned with perfectly sharp pictures – Use high-ISOs – Overexpose and underexpose sometimes
Read the article to learn more about each tip. I recommend starting with both of the first two (Fujifilm cameras and Film Simulation Recipes), and then add one or two of the other five tips. For example, if you have a Fujifilm X-T20, you might use the Kodachrome II recipe plus a vintage lens. Or, if you have a Fujifilm X100V, you might use the Fujicolor Superia 800 recipe plus a 5% CineBloom filter. Anyway, you have to find what works best for you, but if you are not sure, that article is meant to provide some direction, which is hopefully helpful to you in some way.
Thank you, Leigh and Raymond, for all the kind words and support! Your video is much appreciated by me. To those of you reading this, be sure to visit their channel, watch the video, give it a thumbs-up, and subscribe if you don’t already.
