Jisoo states, “I bought this camera about three years ago. And the photos came out with a really cinematic, atmospheric look. And the day right after I bought this, the members and I had a magazine photo shoot. So I took photos of all the members that day. Rosé also liked this camera so much that she said, ‘oh, Unni, can I buy this, too?’ Of course! So we have this as our couple camera.”
Rock ‘n’ Roll Guitar – White House, TN – Fujifilm X-T5 & Fujinon 56mm f/1.2 – Classic Amber Recipe
Jaron goes on to discuss the X-Pro3 and the importance and influence of the X-Pro line. I want to go a completely different direction. What Jisoo, Rosé, and the rest of Blackpink liked about the camera was (very specifically) the cinematic, atmospheric look of the photographs. Presumably, she’s talking about camera-made JPEGs—probably unedited (or lightly edited) straight-out-of-camera images. I have no idea if the pictures in question were captured with factory-default settings, or if Jisoo and Rosé are using Film Simulation Recipes. It would be such an honor to find out that they are using some of my Recipes!
The “enduring desirability” of the X-Pro3 and all other Fujifilm cameras is partially the classic body design, which is oftentimes unique among all current camera brands; it’s also partially—and just as importantly—the aesthetic quality of the pictures that these cameras produce. There’s something special about the camera-made JPEGs that’s highly desirable—the color and tonal nuance of Fujifilm’s Film Simulations give the images a finished, film-like quality without post-processing. That’s a big reason why Fujifilm cameras are so popular right now.
You might say, “So what? Just because some K-Pop singer likes a discontinued camera, that doesn’t mean anything.” I disagree. The influence will be noticeable. I suspect that this will cause not only a spike in sales of used X-Pro3 bodies, but also Fujifilm products in-general, including Fujinon pancake lenses, since the 27mm f/2.8 is seen on the camera in the interview. Vogue France has nearly 11 million followers on Instagram. Blackpink has nearly 60 million. Jisoo and Rosé have over 80 million each. If even just a tiny fraction of their following is influenced to buy a Fujifilm camera, it will be a lot of cameras. Don’t forget, it was two South Korean television shows that helped make Instax popular.
Fujifilm could help themselves capitalize on this. They should share the interview as much as possible on their channels. In the past they have used Mr. Bean in their advertising, so why not Blackpink? Most obviously, they should fast track the next X-Pro model. It’s really too bad there are not brand-new X-Pro units to buy right now. The timing of all this could have been much better if Fujifilm had something for Jisoo fans to buy. Still, I think there will be a notable increase in interest in Fujifilm cameras because of this interview. Fans of the group will want to achieve that same cinematic, atmospheric picture quality in their own photos. And, of course, with Film Simulations and especially Film Simulation Recipes, it’s very easy to do—not just with the X-Pro3, but with any Fujifilm model.
Fujifilm has the best JPEG output in the camera industry, in my opinion. That’s not to say the others are garbage, because some brands are pretty good (Ricoh, for example); however, they are not all equal, and—in my view—Fujifilm is at the very top when it comes to straight-out-of-camera photography. Leaning into their long history of making analog film, they’ve crafted Film Simulations and various JPEG options (which together make Film Simulation Recipes) that achieve authentic aesthetics that don’t require editing.
Over the years Fujifilm has added many new Film Simulations and JPEG settings so that photographers can get a wider variety of looks straight-out-of-camera. Nostalgic Negative and Reala Ace are found on the latest generation of models. Eterna Bleach Bypass and .5 Highlight and Shadow adjustments were introduced with the Fujifilm X-T4. Classic Negative, Grain size, Color Chrome FX Blue, and Clarity were first found on the X-Pro3. So what should Fujifilm introduce next? What new Film Simulations and JPEG settings should be added to future cameras?
Fujifilm X100V & Pop Color Advanced Filter
There are a number of Film Simulations that Fujifilm could make. Probably the easiest would be Fortia, which would simply require moving Pop Color from Advanced Filters to the Film Simulation set. Another easy option would be a new B&W Film Simulation (maybe called Neopan) that would essentially be a higher contrast and grainer version of Acros. A Film Simulations that I believe would be a big hit is one modeled Fujicolor PRO 400H that turns pastel when overexposed, like the film was famous for. Another option that I would like to see is Cross Process, modeled after Velvia 50 developed in C41 chemistry. A fifth potential future Film Simulation is Instax, mimicking instant film.
As for JPEG settings, one option might be Split-Tone, where a certain color cast could be selected for the shadows, and a different color cast could be selected for the highlights (for example, blue for the shadows, yellow for the highlights). This could be available for both color and B&W images. Another one might be Faded Blacks, where deep shadows are rendered lighter. A third potential option could be vignette. For those last two, it could simply be Off, Weak, or Strong. To demonstrate what Faded Black and Vignette might look like, I edited some pictures using the Photos App in my iPhone, simply setting the Black Point to -50 and Vignette to +10, which might be similar to Faded Black Strong and Vignette Weak, if such settings existed. You can see the before and after below:
Now it’s your turn! What would you like the next Film Simulation to be? Should Pop Color be moved from Advanced Filters to the Film Simulation set? What new JPEG option would you prefer be introduced next? Do you like the idea of Faded Blacks and/or Vignette? Let me know in the comments!
Join myself and Fujifilm X-Photographer Nathalie Boucry live tomorrow as we discuss some must-have Film Simulation Recipes for your Fujifilm camera! It’s an interactive program, so your participation makes it better. Be sure to bring any questions that you might have about Recipes or Fujifilm cameras. The show begins at 10:00 AM Pacific Time, 1:00 PM Eastern. I hope to see you there!
The show will be broadcast on our SOOC Live YouTube page. You can get to it from the SOOC Live website, and I’ve also included it below, so that you can easily find it tomorrow. Also, in preparation for the episode, there’s a poll that will run during the show, which you can participate in right now if you’d like (click here).
The list of Film Simulation Recipes below are my “Essential 7” for the X-T3 and X-T30. Fujifilm left these two models on an island (didn’t give them the same JPEG options as the other X-Trans IV models), so that’s why they get their own article. If you are not sure which Recipes to program into your C1-C7 Custom Presets, these are my suggestions for you to begin with. These are the ones that you must try, in my opinion. You might love all of them, you might only appreciate some of them, or you might not like any of them. Each person has their own styles and tastes, and there’s no one single Recipe that’s universally loved by everyone (although a few seem close). Still, give these seven a try—keep the ones you like, and replace the ones that you don’t.
Evening at Monument Valley – Monument Valley, AZ – Fujifilm X-T30 – Velvia
A couple of important side notes here. First, this list isn’t necessarily made up of versatile Recipes. Like film, most Film Simulation Recipes have specific use cases—such as sunny daylight—so not all of these option will be good for night photography, for example, or perhaps other situations. Be sure to visit my Which Film Simulation Recipe, When?article for a more comprehensive group of options for various use cases. Also, the X-T3 and X-T30 cannot save a White Balance Shift within the C1-C7 Custom Presets. You can only save one WB Shift per White Balance type, which means you’ll have to remember to adjust the WB Shift each time you change Recipes. The suggestions below do not take this into account; however, the Which Film Simulation Recipe, When? article does, so be sure to read it.
The Essential 7 Film Simulation Recipes to program into your X-T3 or X-T30 camera first:
Find these Film Simulation Recipes and many more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
Dodge Van Steering Wheel – Buena Park, CA – Fujifilm X-T5 – Reala Ace Recipe
Mark your calendar! After a two week delay, the next SOOC Live broadcast will now be this coming Thursday, October 19th. Originally, we were going to discuss double-exposure photography (as was advertised at the end of our last show), but we decided to change the topic to Reala Ace.
Why? First, life events happened, and we just didn’t have the time needed for such a big topic, as there are a whole lot of considerations and approaches to multiple-exposures worth addressing. We hope to still tackle this at some point, but understand that it’s a big undertaking, and we can only do it if we have the time to prepare everything. It just didn’t work out this time like we had hoped it would. Second, Reala Ace, which is the name of Fujifilm’s latest film simulation, is a trending subject, and my new Reala Ace Film Simulation Recipe has quickly caught on. So Nathalie Boucry and I thought that we should discuss this instead, diving more deeply into it, while also providing some alternatives.
I hope that you can join us this Thursday! It’s an interactive program, and your participation makes the show better. I’ve included the video below so that you can easily find it, but please follow the SOOC Live YouTube channel so that you don’t miss any upcoming episodes. See you soon!
Peter McKinnon’s recent YouTube video entitled The Valley really struck me. It was highly relatable, and not just because it was filmed in Arizona and Utah. There were several interesting takeaways, and a lot that could be discussed. For now, I want to focus on one thing in particular: the wrench.
I think it’s important to feel a little uncomfortable sometimes. “The enemy of art is the absence of limitations,” Orson Welles famously stated. Oftentimes restricting ourselves in some way will propel us forward or allow us to achieve what we otherwise could not, as we have to approach the situation differently than we are comfortable doing. That perspective shift is where growth happens. Wrenches are good.
If you haven’t yet seen the video, go ahead and watch it now.
“I mentioned I’ve been shooting for 20 years,” Peter McKinnon states at about the eight-minute mark. “Digital gets a bit—maybe not even digital, it’s not even the way to say it—just photography itself just gets a bit monotonous after two decades. There’s a formula that you can follow, and it works—you’ve got a style and you’re used to it and you’re used to everything. So it’s nice to throw a wrench into that mix, and that wrench—for me—that’s film. Really needing to understand what feels like an entirely new craft in so many ways with so many facets to it—it really puts you on your toes. It takes you out of the comfort zone and forces you to see the world through a new perspective.”
“There’s something that connects you with nature,” he continues. “There’s something that connects you to the landscapes you’re standing in when you’re out there loading a roll of film that you’re going to shoot [but] that you can’t see after. There’s something that just feels like true photography. And that feeling I plan on chasing for as long as I can.”
Initially, I saw this through the eyes of a long-time film photographer. Yeah, there is something about loading the roll of film and not knowing what you’ve got until much later that connects you with the scene. But then I saw it through my eyes when I neared the 20-year mark (there’s something about that date…), which was a handful of years back. I desperately needed a wrench, as I was feeling burnt out and uninspired. That wrench for me was Film Simulation Recipes. Shooting straight-out-of-camera was the limitation that I needed to be propelled forward. It’s what rejuvenated and inspired me (still does!), and what I plan to chase as long as I can. For Peter it’s film, for me it’s JPEG Recipes—which, incidentally, do have some similarities.
Mitchell Mesa – Monument Valley, AZ – Fujifilm X-T1 – Velvia Recipe
Of course, Peter McKinnon still edits his film photographs. He spot-removed the horse poop, for example. He very obviously used masks to brighten up the subjects. Nothing wrong with that, as it’s his art. For me, though, post-editing just sucks the life out of me. It’s just not my thing anymore, after having done it for so long without any enjoyment. Thankfully, using Film Simulation Recipes allows me to not worry about editing, and focus more on capturing.
I also saw Peter’s video through my current eyes. For several months now I have been feeling that I need some new limitation—a brand new wrench—to force myself to see through a new perspective. And this video was the aha moment. I grabbed my Fujifilm X100V, turned off the EVF so that it was just the optical viewfinder (no image preview), and turned off the rear LCD. Then I determined not to review my pictures until later, sometime after I was done photographing. This would emulate to an extent that film experience Peter talked about, and that I kind of miss (now that I don’t shoot much film anymore). Doing this, I load the Film Simulation Recipe that I want to use into the camera (or, choose one of the seven that I already have saved), capture some photographs, and then I don’t know what I have until sometime later. It’s definitely a different approach than what I’ve been doing, but so far so good. I think I’m going to appreciate this new wrench.
I just started doing this. Below are a few of the first handful of exposures captured using this technique. The Recipe is one that’s not yet been published, but is coming soon, so stay tuned for that. I can only do this on my X100V and X-Pro1, and not my other models, since it requires an optical viewfinder. Maybe this will be a good excuse to buy the X-Pro4 whenever Fujifilm decides to release that someday in the future. In the meantime, this is how I will approach photography whenever I’m out with my X100V. I think it’s the wrench I need right now.
Pink Arm – Buckeye, AZ – Fujifilm X100V
Empty Cage – Buckeye, AZ – Fujifilm X100V
Twin Palms & Concrete – Surprise, AZ – Fujifilm X100V
I just became aware that Fujifilm Middle East is currently conducting a photography contest just for straight-out-of-camera pictures! Use either the factory-default film sims or Film Simulation Recipes. No editing allowed, only camera-made JPEGs.
Third prize is a $500 coupon for Fujifilm gear, second prize is a $1,000 coupon, and first prize is a $2,000 coupon… enough for a Fujifilm X-T5 or X-H2! If you reside in one of those 11 qualifying countries, definitely consider entering this competition.
One of the judges is Fujifilm X-Photographer Bjorn Moerman. If you’ve ever watched any of the SOOC Live YouTube videos, you’ll instantly recognize him, as he regularly tunes-in and participates in the show. You’ve likely seen several of his phenomenal pictures; a few are found in the latest Viewers’ Images slideshow published just today! Many of his amazing photographs are straight-out-of-camera using Fuji X Weekly Film Simulation Recipes (including all of those seen in the SOOC Live videos). Sometimes in photography competitions you have to wonder about who the judges are and if they’re actually qualified for that role, but not in this case, especially since Bjorn is one of them.
I love the idea of this competition, and I hope that it catches on. Shooting straight-out-of-camera JPEGs is becoming a more and more popular approach, and Fujifilm photographers are on the leading edge of it. Fujifilm North America should definitely do a SOOC photo contest, too—I think it would be a huge hit, while also spreading the word that Fujifilm cameras are capable of capturing incredible pictures that don’t require editing. For many people, that realization is a game-changer, making photography more enjoyable, more efficient, and more accessible.
I’m not a wedding photographer. I’ve photographed a couple of weddings in the past—many years ago—and I have no desire to jump into that genre. Good wedding photographers are sometimes the first there and last to leave. It’s not uncommon to work 12, 14, or even 16 hours on the big day. Then there are thousands of exposures to cull through, and then edit. That might be an additional 24, 28, or even 32 hours of work! That’s not my cup of tea. For others, though, this is their thing, and they love what they do. Their passion is capturing incredible memories of other people’s weddings.
The shift to a faster turnaround must be frustrating for many in the industry, but it’s actually an opportunity. The article states that some wedding photographers are trying to get some social media type content into the hands of their customers within 48 hours. But why that long? Why not much quicker? Why not as the wedding is happening? If you can do that, you have a huge leg-up on your competition.
I cohost a live YouTube series with official Fujifilm X-Photographer Nathalie Boucry. She does a lot of business photography. Recently she was hired to photograph a corporate event, but they wanted to have the pictures available to share on their social media platforms immediately, in real-time as the event was happening. How did she do this? First, she used Fujifilm gear combined with my Film Simulation Recipes, and shot JPEGs. The pictures looked good straight-out-of-camera, and no editing was needed. Every so many minutes she downloaded the pictures off the camera and uploaded them onto a cloud drive that the customer had access to. Within 10 or 15 minutes of the pictures being captured, the customer was able to share them across the world. This went so well that a week later she was hired to do it again for a different corporate event. I do believe this is the future of event photography, including wedding photography.
Maybe real-time photo sharing isn’t something you’re ready to offer, but if your pictures look great straight-out-of-camera, and further manipulation isn’t needed (or only lightly needed), you can speed up your turnaround significantly. Instead of providing the client with a small batch of photos within 48 hours for social media sharing while they wait up to six weeks for the rest, you can deliver the whole wedding the next day or maybe two. This is, of course, in theory. I’m not aware of anyone who is actually doing this right now. A few different wedding photographers have told me that they are using my Film Simulation Recipes on their Fujifilm cameras, and delivering some of the pictures either same-day or next-day to the client, while providing the rest of photographs at some point later on. I do think, if you’ve got good settings dialed into your camera, and you’re especially careful to get everything right at the time the pictures are captured, that delivering unedited JPEGs of the wedding to the couple is possible, and nobody will be the wiser that you didn’t actually spend hours post-processing RAW files.
This is something I’ve talked about before. Back in December I published Want to be a Wedding Photographer? Your Opportunity Awaits! and earlier this month I posted The Future of Photography is Unedited, where I touched on this topic. I keep bringing it up because I see this shift happening, and those who already have a simplified workflow using Film Simulation Recipes are ahead of the curve, and are primed for success in this changing environment. I want to make sure that you are aware of it, in case you want to take advantage of the opportunity.
I don’t do wedding or event photography, but there are still plenty of advantages to shooting JPEGs. Despite having way more photographs to cull through and share, I was able to publish my pictures of the Central Coast of California tour much quicker than Ken Rockwell did, because my workflow is much quicker than his. That’s a pretty meaningless example; I don’t have a lot of strict photographic deadlines. Perhaps a better case is this: on December 8th of last year, Nathalie, myself, a group of guests, and those who tuned-in, created a Film Simulation Recipe during the Let’s Get Festive holiday-special SOOC Live broadcast—this is the first and (as far as I’m aware) only time a Fujifilm Recipe has been made live on YouTube. Within minutes of its creation, I (and others) had captured a picture using the new Film Simulation Recipe and shared it with all those watching. The very next day I published the Recipe, which the live audience named Mystery Chrome, on this website (and the Fuji X Weekly App), complete with 24 example pictures. That’s my best quick-turnaround example.
Even though I don’t have the need to publish pictures immediately after they’ve been captured, I do sometimes share a photo quickly through text or social media, which is never a problem because I don’t post-process my images. What’s more meaningful to me is that I don’t spend hours and hours sitting at a computing fiddling with files, which saves me a ton of time, making me more productive, while also freeing up time for other things (such as writing blog posts and spending time with my family). It’s changed my life, no hyperbole. I think it can and will change event photography and even wedding photography. It will just take some pioneer photographers to give it a try, which could be you.
Not post-processing your pictures is called one-step photography, a term coined by Edwin Land and perpetuated by Ansel Adams in his book Polaroid Land Photography. “The effect of one-step processing on both amateur and professional creative photography,” Adams stated, “has been revolutionary.” With film, step-one is capturing the picture in-camera and step-two is developing and printing it in a darkroom; however, Polaroid cameras removed the second step, creating a one-step process, which greatly simplified the photographic workflow. With digital, step-one is capturing the picture in-camera and step-two is post-processing in software like Lightroom; however, Film Simulation Recipes remove the second step, creating a one-step process, which greatly simplifies the photographic workflow. “The process has revolutionized the art and craft of photography,” Adams concluded. It still is, for those who embrace the one-step approach.
We’re just two days away from the next SOOC Livebroadcast! Fujifilm X-Photographer Nathalie Boucry and I will finish our discussion on Travel Photography, share your pictures (better upload your pictures quick if you haven’t yet), and answer any questions that you might have. It will be a great time, and I hope to see you there!
Join Nathalie and I on Thursday, July 27th, at 10:00 AM Pacific Time, 1:00 PM Eastern. Your participation makes these episodes great, so I hope that you can be there. See you in two days!
If you missed Part 1 of Travel Photography, be sure to watch it. I’ve included it below:
Next week—on July 27th—Fujifilm X-Photographer Nathalie Boucry and I will be chatting about travel photography in our upcoming SOOC Livebroadcast, including showing your pictures and answering your questions. I hope that you can join us!
The Q&A shows, which are the Part 2 of our monthly topics, are always a lot of fun. They’re more relaxed and interactive. Your participation makes them great—your role is vital! If you don’t have next week’s broadcast on your calendar, be sure to mark it now. I’ve included it below so that you can easily locate it.
Two weeks ago was the Part 1 episode, where Nathalie and I introduced the theme of travel photography. We discussed all sorts of considerations and gave many tips. If you haven’t yet seen that show, you’ll want to take some time to watch it. I’ve included the broadcast below, and you can also find it on the SOOC Live YouTube channel.
In that episode we challenged you to shoot with one or more of these four Film Simulation Recipes: 1970’s Summer, Elite Chrome 200, Fujichrome Provia 100F, and Kodacolor VR. Additionally, if you want an even greater challenge, you can try to get good results from one or more of these Recipes in unfavorable light. And if you want to go boss-level, the third challenge is to print and frame one of your pictures that were captured with these Recipes. To summarize: Level 1 is to use the Recipes listed above, Level 2 is to shoot those Recipes in less-than-ideal light, and Level 3 is to print and frame one of the pictures you captured during the first two levels. Got it?
We invite you to share your results with us and the SOOC Live community. Please upload your images (click here) captured with our four recommended Recipes to be potentially featured in the next episode and also included in the Viewers’ Images slideshow. Don’t forget to include the Film Simulation Recipe name in the file name, so that we know which Recipe you used. The deadline for submission is Tuesday the 25th, which means that you still have a little time, but not a lot, so don’t procrastinate. I look forward to seeing your pictures!
Last month’s Viewers Images slideshow was delayed a little due to a few unfortunate and unforeseen circumstances. If you haven’t yet watched it, I’ve included it below. Thank you to everyone who participated!
Photography is moving in a clear direction, and it is unedited. Let me explain.
There’s a new photography trend on the iPhone. Instead of using the front-facing camera to take selfies, people are taking screen shots of the preview from the selfie camera. Why? What’s the difference? The pipeline for the image preview and the actual photographs are different on the iPhone. Most notably, Apple applies an HDR processing to the exposure (but not the preview), which creates a less-contrasty picture. If you are going to apply a filter to the photo and edit it, having a flatter starting point makes sense; however, if you are not editing, one might prefer the more-contrasty image preview. Aside from that, it can be frustrating that the preview doesn’t match the photograph.
My RitchieCam iPhone camera app uses the same pipeline for both the image processing and the preview, so it doesn’t have this issue. The preview you see will be the picture you get. No need to screenshot, which produces a much-lower resolution image. Those using my camera app (instead of the native iPhone app) won’t need to go through the hassle of the screen shot (plus cropping out the non-image part); instead, they’ll have better quality pictures with an analog-inspired aesthetic to post to social media.
Photo by Amanda Roesch – iPhone 13 Pro – RitchieCam App – Standard Film filter – unedited
Of course, we’re not talking about photographers here, but snap-shooters, as I doubt that anyone who would self-identify as a photographer is taking screenshots instead of using the camera. It shouldn’t be surprising that they’re uninterested in picture manipulation, and just want good results without fuss. Maybe they don’t know how to edit pictures, and the idea of doing so is very intimidating, so they have no interest in learning. It could be that they don’t want to spend their time with picture editing, and just want to share (either through text or social media) their snaps quickly—the easier the better, but the pictures still need to look decent. Others don’t edit because doing so seems less authentic; Photoshop is a bad word, and picture-manipulation equals people-manipulation. Let’s not forget that the vast majority of photos captured across the world are by amateurs, so their opinions, preferences, and trends do matter.
For the advanced-hobbyist or professional, surely photo manipulation is a requirement, right? There’s a growing movement towards reduced (or even eliminated) photo editing. First, the less time spent sitting at a computer equals more production and/or more time with friends and family. For a lot of people, for every hour out with a camera photographing means two hours in Lightroom or Capture One fiddling with the RAW files; if those two hours can be reduced by 50% or more (especially more), that’s a huge win! Second, shooting camera-made JPEGs affords the advantage of knowing exactly what you’re going to get before even pressing the shutter. Don’t like what you see? Simply make a few quick adjustments until you do, then take the picture. Not having to pre-visualize in your mind the finished photo, but seeing it right there in the viewfinder in real time, is a game-changer for many. Third, getting great (often analog-like) results straight-out-of-camera can be a much more fun photographic process, especially if you don’t enjoy sitting for hours at a computer post-processing pictures.
I used to shoot RAW and edit, but thanks to Fujifilm cameras and Film Simulation Recipes, I now use unedited (or sometimes lightly-edited) camera-made JPEGs. I will crop or straighten when needed, which is the majority of my post-processing; occasionally I will adjust the brightness a notch, but very rarely do I manipulate any further than that. Most of my pictures are unedited, even to a strict definition. This has changed my life, no hyperbole! My post workflow takes minutes instead of hours, which has made me a much more productive photographer while simultaneously improving home-life, because I can now spend more time with my wife and kids. That’s amazing!
Pacific Poppies – Montaña de Oro SP, CA – Fujifilm X-E4 – Pacific Blues – unedited
For example, on a recent trip to the California coast, during the downtimes—such as while at lunch, as a passenger in a car, or at night before bed—I transferred the JPEGs from my cameras to my phone, cropped if needed, and uploaded to cloud storage. A few minutes here and there meant that, by the time I got home, my workflow was essentially already complete. For most photographers, once back home the work would just be getting started, with many hours sitting at a computer.
But, but, but… surely the unedited camera-made JPEGs are not good enough for serious photography, right? You couldn’t do true professional work like this, could you? You can’t print very large and still look stunning, can you? Actually, yes—you can! I know because several successful professional photographers have told me that this is how they now do their paid work. You’d be surprised by just how many are doing some or even all of their pro photo work completely unedited or just lightly edited.
It’s not just photographers who benefit from a simplified workflow, but clients. Because of social media, people often desire to have a quick turnaround on their professional photographs. The newlywed couple doesn’t want to wait two weeks for the wedding pictures to be done, and in fact their parents wished for them that very day! If you can deliver the images quickly, you have a clear advantage over your competition.
In fact, Fujifilm X-Photographer Nathalie Boucry told me about two recent corporate events where the client wanted the photos as the event was happening! Periodically, every so many minutes throughout the day, she would download the straight-out-of-camera images from her camera to her phone, then upload them to a cloud location that the client had access to. As the event was happening, they were able to share the pictures to their social media accounts. Delivering real-time results to the client is going to be the future of event photography. Nathalie was able to do this thanks to the Film Simulation Recipes that she had programmed into her Fujifilm cameras.
Whether it is professional, hobby, or snap-shooting, photography is slowly and stubbornly moving towards less editing. It is easier and quicker and more fun, the disadvantages of it are disappearing, and the stigmatization is dissipating. More and more, people want great results without fuss. Editing is no longer a requirement, especially if you have gear that will deliver solid out-of-camera pictures, such as Fujifilm cameras or the RitchieCam app.
The next battle will be AI. Technology allows one to simulate a photograph with a string of words, or add to an image what wasn’t there—all with a similar ease to shooting camera-made JPEGs. It will come down to authenticity. I believe that as tech pushes us towards an augmented or even fully artificial reality, society will push back with an equal and opposite force towards the genuine. People will generally prefer authenticity over artificial, but it will be a divide. Camera makers should carefully consider how to move forward through all of this, and how they can improve their straight-out-of-camera experience. Fujifilm has a clear advantage, which materialized in the recent explosion in demand for the X100V. A simplified workflow with less editing or even no editing is the future of photography, and the future is now.
I traveled to California’s central coast last month. If you regularly read this blog, you’ve certainly seen the pictures, such as Pacific Poppies above. Well, tomorrow—July 6th—Fujifilm X-Photographer Nathalie Boucry and I will be chatting about travel photography in our SOOC Livebroadcast. I hope that you can join us at 10:00 AM Pacific Time, 1:00 PM Eastern, as it is an interactive program, and your participation will make it better.
We have a lot of points to discuss—from Film Simulation Recipes to camera gear to practical advice and so much more! If you have any upcoming travel plans, this is a can’t-miss episode! I’ve included it below so that you can easily find it. If you don’t yet subscribe to the SOOC Live YouTube channel, be sure to do so now, so that you don’t miss any future shows.
My personal favorite of these four is Urban Dreams, which has a Kodachrome 200 vibe. Especially during overcast conditions and blue-hour, this is a Recipe that I really enjoy using—I shot a lot with it on my coastal trip. Kodak Ektachrome E100VS v1 is my second favorite, which is good for sunny days when you want colors to pop. My third favorite is Vivid Summer Glow, which has some similarities to the Kodachrome II Recipe, but I like Kodachrome II better. Last and least, Soft Blue Classic does alright when the sun is high and the light is warm, but overall I didn’t like it very much.
The next SOOC Live broadcast will be this coming Thursday, June 29th, at 10:00 AM Pacific Time, 1:00 PM Eastern. We’ll finish our discussion of these four AI-made Film Simulation Recipes, and much more. I hope that you can join us, because it’s an interactive program, and your participation makes it better!
During the last SOOC Live show, we challenged you to shoot with these four ChatGPT Film Simulation Recipes. I hope that you’ve had fun trying them! As a reminder, you have until tomorrow (June 27th) to upload your pictures captured with these Recipes (click here) for the next show, so you’ll want to do so quickly if you haven’t already. Be sure to include the name of the Recipe used in the file name, so that we can keep track of which is which.
I hope to see you on Thursday!
Pacific Cove – Montaña de Oro SP, CA – Fujifilm X100V – Kodak Ektachrome E100VS v1
Lower Sea Cliff – Pismo Beach, CA – Fujifilm X100V – “Soft Blue Classic”
Wave Crashing on Rock – San Simeon, CA – Fujifilm X100V – “Vivid Summer Glow”
House on the Seaside Cliffs – Pismo Beach, CA – Fujifilm X100V – Urban Dreams
Red Blossom – Farmington, UT – Fujifilm X-E4 – Expired Velvia Recipe
Film has an expiration date. Typically two years after it was manufactured, unused film starts to degrade, and the results will be different. Freezing film prolongs the degenerative process, making it possible to get good results years after expiring. Film should be developed within a day or two of use, but you’re ok to wait a few weeks or even months if stored in a refrigerator. Most photographers take care to use their film before the expiration date, and to thoughtfully store their film in a dark, cool place, but some don’t. There are even some photographers who purposefully seek out film that is well-expired and/or stored incorrectly, just for the unpredictable and unusual results that one might get—there is a bit of serendipity to the style, which can be desirable.
This Film Simulation Recipe, called Expired Velvia, came about after a Fuji X Weekly reader shared with me some photographs that he had captured on long-expired Velvia 50 color reversal film. He didn’t have the lab adjust the development time for the expired film, so they were all underexposed (at least a little); however, they turned out really interesting, with an aesthetic that leaned more towards Superia than Velvia. This Recipe does a great job of mimicking that look!
If you are searching for a Film Simulation Recipe that’s a little different, this is one to try! It’s definitely not for everyone, but some of you will love it. It’s compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras. For X-Trans V models, you can use this Recipe, but because blue is rendered more deeply on some film simulations, the results will be slightly different. This Recipe was an App Patron Early-Access Recipe, but it has been replaced by a new one, so if you are a Fuji X Weekly App Patron, be sure to look for that new Early-Access Recipe in the App!
Film Simulation: Classic Negative Grain Effect: Weak, Small Color Chrome Effect: Strong Color Chrome FX Blue: Off White Balance: 6400K, -1 Red & +8 Blue Dynamic Range: DR400 Highlight: +2 Shadow: -2 Color: +3 Sharpness: -2 High ISO NR: -4 Clarity: -4 ISO: Auto, up to ISO 6400 Exposure Compensation: -1 to -1/3 (typically)
Example photographs, all camera-made JPEGs captured using this Expired Velvia Film Simulation Recipe on my Fujifilm X-E4 and Fujifilm X100V cameras:
Dodge, Didn’t Dodge – Cambria, CA – Fujifilm X100V
Dena Boat – Morro Bay, California – Fujifilm X100V
In the Same Boat – Cayucos, CA – Fujifilm X100V
Help Protect – San Simeon, CA – Fujifilm X100V
Light Post – Hot Springs, AR – Fujifilm X-E4
Hotel Door – Flagstaff, AZ – Fujifilm X-E4
Restaurant – Flagstaff, AZ – Fujifilm X-E4
Webs We Weave – Hot Springs, AR – Fujifilm X-E4
Outdoor Chair Cushion – Hot Springs, AR – Fujifilm X-E4
Jo Playing with Roly Polies – Hot Springs, AR – Fujifilm X-E4
A Boy & His Fishing Pole – Hot Springs, AR – Fujifilm X-E4
Covered Boat Dock – Hot Springs, AR – Fujifilm X-E4
Lake Houses – Hot Springs, AR – Fujifilm X-E4
‘Bout to Blossom – Farmington, UT – Fujifilm X-E4
Wet Rose – Ridgedale, MO – Fujifilm X-E4
Triangles – Hot Springs, AR – Fujifilm X-E4
Fenced Sun – Amarillo, TX – Fujifilm X-E4
A Whale of a Sunset – Branson, MO – Fujifilm X-E4
Find this Film Simulation Recipe and nearly 300 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
We invite you to share with us your photographs (click here) captured with those AI Recipes to be potentially featured in the next broadcast, to be included in the Viewer’s Images Slideshow, and to enter a chance to win a one-year Patron subscription to the Fuji X Weekly App. Please upload your pictures no later than Tuesday, June 27th! That’s coming up very soon, but there’s still time if you haven’t yet begun the challenge. Don’t forget to include the name of the Recipe that you used in the file name.
If you missed the last broadcast, I’ve included it below. You’ll want to check it out if you missed it when it was live. You can find all the past episodes on the SOOC Live YouTube channel.
Underwood Typewriter – Vulture City, AZ – Fujifilm X-T5 – AgfaChrome RS 100 Recipe
Due to unforeseen circumstances, the next SOOC Live broadcast is being delayed one day, and will now be on Friday April 28, and not Thursday the 27th. I apologize for any issues that this might cause. I hope that you can still join us!
Don’t forget: the next show will be LIVE on Friday the 28th! It’s an interactive program, so the more who can tune in, the better it will be. I look forward to seeing you then!
Sometimes a picture is worth a thousand words—a lot can be nonverbally communicated through an image. But what exactly is storytelling photography? How do we effectively become storytellers with our cameras? Those questions and so many others will be discussed at length in the next SOOC Livebroadcast, which is THIS Thursday, April 6th, at 10 AM Pacific Time, 1 PM Eastern. Mark your calendars now! I hope you can join us live!
For those who don’t know, SOOC Live is a bimonthly broadcast where Nathalie Boucry and I discuss Film Simulation Recipes, give tips and tricks for achieving the results you want straight-out-of-camera, and answer your questions. Basically, we’re trying to help you master your camera, with a focus on simplifying your photographic workflow. On the first Thursday of each month we introduce and discuss a theme—the theme for March was Street Photography—and the fourth Thursday of each month we look at the photographs captured within the theme using the Recipes, talk about lessons learned, and answer any and all of your questions. It’s an interactive show, and your participation is what makes it great!
Last Thursday was the Q&A broadcast. If you missed it when it was live, you can watch it now (see below). We had some very good discussions about street photography, so be sure to play it if you haven’t seen it yet!
Also, check out the Viewer’s Images slideshow! It was so great to see your wonderful pictures—they were quite inspiring to me—and I appreciate everyone who shared—thank you! Take a look!
Be sure to follow SOOC Live on YouTubeif you don’t already, so that you don’t miss any broadcasts. I look forward to seeing you in just a few days as we talk about Storytelling! This will be an especially insightful episode, I think, so you won’t want to miss it. See you on Thursday!
Want to talk about street photography? Yeah? Me, too!
Join myself and Fujifilm X-Photographer Nathalie Boucry this Thursday as we discuss Street Photography live! We’ll talk about the four Film Simulation Recipes—Kodachrome 64, Classic Kodak, Serr’s 500T, and Agfa Scala—that we’ve been shooting with, show a selection of your pictures, answer any questions that you might have, and much more. I hope that you can join us on March 30 at 10 AM Pacific Time, 1 PM Eastern! This is 2nd part to our discussion, so click here if you missed the last broadcast.
We are inviting you—challenging you, in fact—to shoot with one, two, three, or even all four of the Film Simulation Recipes this month. For those wanting an extra challenge, we have two: 1) use reflections and/or silhouettes in your pictures and 2) use a 1/15 shutter speed. These extra challenges are completely optional, but I am excited to see what you do with them. Upload your images by today: up to three of your favorite street photography photographs captured with one (or more) of the four Film Simulation Recipes that we suggested you try—please include the Recipe(s) you used in the file name so that we know. The uploaded pictures will be included in the Viewer’s Images slideshow video and have a chance to be featured in the next live broadcast. Don’t procrastinate! If you have something to upload, be sure to do it right now (click here to upload).
Of course, we don’t just ask you to shoot with these Recipes—Nathalie and I are doing it, too, right along with you. This is a community-wide project, which means that everyone is invited to participate. Below are a few of my street photography pictures for this month. I didn’t do real well with the extra challenges, but I feel good that I tried, even if I wasn’t all that successful.
First, before we get into this article, I’ve got to apologize to you all. You see, I went out of town, and I didn’t answer any comments or emails while gone. I just didn’t have time. Sorry. Last night I returned back home, so I’ll try to catch up on all of that over the next several days. It might take a few days to get to them all—I just ask for a little patience. Thank you! Now to the article….
The first episode of the third season of SOOC Live aired on March 2nd. This year Nathalie Boucry and I are doing things a little different, and one of the changes is that we’re discussing themes instead of a singular Film Simulation Recipe. The very first theme is Street Photography. If you missed Episode 1 when it was live, you can watch it below. Don’t worry, the shows this year aren’t two or three hours long like they often were in the first two seasons, so it won’t require quite the time commitment that they used to. Definitely check it out if you haven’t seen it yet!
The Film Simulation Recipes that we suggested for street photography are Kodachrome 64, Classic Kodak, Serr’s 500T, and Agfa Scala. We think that these four Recipes are excellent options for this genre of photography, and if you have an X-Trans III or newer model, there’s one that you can use. We are inviting you—challenging you, in fact—to shoot with one, two, three, or even all four of them this month. For those wanting an extra challenge, we have two: 1) use reflections and/or silhouettes in your pictures and 2) use a 1/15 shutter speed. These extra challenges are completely optional, but I am excited to see what you do with them. Upload your images by March 28: up to three of your favorite street photography photographs captured with one (or more) of the four Film Simulation Recipes that we suggested you try (click here to upload)—please include the Recipe(s) you used in the file name so that we know. The uploaded pictures will be included in the Viewer’s Images slideshow video and have a chance to be featured in the next live broadcast; those who upload are automatically entered into a Fuji X Weekly App Patron 12-month subscription giveaway. I can’t wait to see your pictures!
The next show will be live on March 30th at 10 AM Pacific Time, 1 PM Eastern. SOOC Live is now twice per month: the first Thursday and the fourth Thursday. The first broadcast is where we introduce the theme-of-the-month and challenge you to photograph using the suggested Film Simulation Recipes, and the second show is where we discuss lessons learned and show your pictures. I hope that you can join us on March 30th! I’ve included the scheduled video below so that you can set a reminder.
Here are a few of my street photography images captured with a Fujifilm X100V using the four Film Simulation Recipes we’re all shooting with this month:
For those of you who (in addition to your Fujifilm X cameras) own a Ricoh GR III and/or GR IIIx, you now have five new Ricoh Recipes to choose from, and if you are a Ricoh Recipes App Patron, you have an additional Recipe available to you on the App. Be sure to check it out! If you haven’t updated the firmware of your GR III or GR IIIx recently, be sure to do so right away to get the new Negative Film Picture Control Effect.
