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Let’s talk about 3 Killer Film Simulation Recipes… Tomorrow!

Posted on September 13, 2023 by Ritchie Roesch

Tomorrow, myself and Fujifilm X-Photographer Nathalie Boucry will be discussing live on YouTube three “killer” Film Simulation Recipes. This will be a special episode of SOOC Live, with a divergent format and on an abnormal date.

This season, our broadcasts have been (with a few exceptions) the first and last Thursday of each month—the first episode introduces a theme and the second finishes the discussion. So far, we’ve talked about Street Photography, Storytelling, AI, Travel Photography, and Black & White. This month there’s only one episode, and it’s right in the middle of the month, on September 14 at 10:00 AM Pacific Time, 1:00 PM Eastern. I hope that you can join us. As always, it’s an interactive show, and your participation makes it better.

I’ve included the video below, so that you can easily locate it tomorrow. You can also find it on the SOOC Live YouTube channel. See you tomorrow!

New: Reala Ace Film Simulation

Posted on September 12, 2023 by Ritchie Roesch

Now that the X Summit is over and the GFX100 II has been officially announced, we have a little bit better idea of what exactly Fujifilm’s new film simulation is. First, the name is not Reala like was previously rumored, but Reala Ace. Not a huge difference, but different nonetheless.

Fujifilm has sometimes named certain film stocks differently in Japan than the rest of the world, and several film stocks were only made available in Japan. Fujicolor Reala Ace 100 was a color negative film sold only in Japan. Some speculated that it was the exact same thing as Fujicolor Superia Reala 100 (initially, Superia wasn’t in the emulsion name, but was added later) just sold under a slightly different name, while others said that Fujicolor Reala Ace 100 was a unique film similar to the Reala sold worldwide except fine-tuned for Japanese skin tones. For whatever reason, Fujifilm went with the name Reala Ace for their new film sim.

Prior to today’s announcement, I had speculated that “…the new film simulation will [not] be an accurate replication of Reala film, since Classic Negative is so close already; instead, I think Fujifilm is simply going to use the brand name for a film sim that has a neutral and natural rendering (true-to-life or real-like, yet leaning towards soft tonality and muted colors).” I also said, “I’m crossing my fingers that the Reala film simulation will be a tweak of Classic Negative that will more closely mimic Reala emulsions.”

I was half right and half wrong, but I’m quite happy to be half wrong. I was right that the film sim would lean towards soft tonality and have a true-to-life rendering. I was wrong that it wouldn’t look like Reala film or Classic Negative, because it does. You could call the new film sim Classic Negative v2, but Fujifilm named it Reala Ace.

*Leaving the Water* – Laguna Beach, CA – Fujifilm X-T5 – Fujicolor Reala 100 Recipe

How accurate is the Reala Ace film simulation to Reala film? It definitely has the right vibe, from the small number of samples I’ve found online. It isn’t all that dissimilar to my Fujicolor Reala 100 Film Simulation Recipe, either—in fact, I think just a few small adjustments to my Recipe brings the results closer to the new film simulation. Of course, I have no idea if those Reala Ace examples are unedited, and what parameter adjustments the photographer might have done, or if they’re all factory defaults.

Fujifilm has a graph demonstrating how the different film simulations fit on a tonality and saturation scale. It should be taken with a grain of salt. For example, there’s no way that Nostalgic Neg. is the second most vibrant film sim, because it’s not. PRO Neg. Hi has a little more saturation than PRO Neg. Std, yet they’re the same on the chart. Still, we can extrapolate that Reala Ace has softer tonality yet a tad higher vibrancy than Classic Negative.

Even though Reala Ace is essentially Classic Negative, I’m quite thrilled that this new film sim has an obvious analog aesthetic. Classic Negative is one of my favorite film simulations, and I’m sure Reala Ace will be, too, once I get a chance to use it someday in the future. My guess is that the upcoming Fujifilm X100Z (or whatever Fujifilm calls it… maybe they’ll name it X100Ace?) will be the first X-series camera to get Reala Ace. I won’t buy the GFX100 II (it’s way outside of my budget), so it might be awhile before I get to try it. From what I can tell, the new film sim will be found right below Classic Chrome and right above PRO Neg. Hi in the camera’s film simulation list.

Interestingly enough, there seems to be a lot of interest in this new film sim, but not necessarily by folks who will buy the GFX camera. The ones most excited seem to be those who anticipate that it will trickle to the X-series. Most of those who have reviewed the camera (who received a pre-production model from Fujifilm) barely mentioned it, and mainly as a passing thought. One did talk a little more about it (and right at the beginning), but otherwise the enthusiasm for Reala Ace seems to be much stronger from the X crowd than the GFX, despite it only found (for now) on GFX. This makes a lot of sense to me because most of those who shoot GFX cameras don’t use Film Simulation Recipes (yet there are some); however, many who have X-Trans cameras do use Recipes. Fujifilm should introduce new film sims on X-series models where they can better capitalize on that excitement, and not on GFX where it’s unimportant (generally speaking) to those buyers, essentially wasting the opportunity (hey, maybe Fujifilm should consult with me??!!).

I modified the Fujicolor Reala 100 Film Simulation Recipe on my Fujifilm X-T5, reprocessing in-camera some recent pictures on the SD Card, to more closely resemble the Reala Ace film simulation. You can find the Reala Recipe on this website (here) and on the Fuji X Weekly App. The modifications I made to the Fujicolor Reala 100 Recipe are: White Balance Shift set to 0 Red & +1 Blue (using Daylight WB… I also tried Auto White Balance with that same shift), Color Chrome FX Blue Strong, Color +1, Highlight -1.5, Sharpness 0, and Clarity -2. There are only a small number of examples of the new film sim, and it’s impossible to know if they’re 100% default Reala Ace or if they have been modified or edited in some way, but I think I’m in the ballpark with these settings. It’s pretty close. Below are some examples.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black:  Amazon  B&H  Moment
Fujifilm X-T5 in silver:  Amazon  B&H  Moment
Fujifilm GFX100 II:  B&H

Do 7 out of 10 Fujifilm Photographers Prefer PASM?

Posted on September 12, 2023 by Ritchie Roesch

*More Than Double Wide* – Arlington, AZ – Fujifilm X-T5 – 1970’s Summer Recipe

Once the upcoming GFX100 II is announced tomorrow, seven of the last 10 Fujifilm models will have been PASM cameras. First was the X-S10 in fall 2020, then the GFX100S in early 2021, followed by the GFX 50S II in mid-2021, then the X-H2s in mid-2022, followed closely by the X-H2, then the X-S20 back in May, and now the GFX100 II. The three non-PASM cameras released during that time are the X-E4 (which has since been discontinued despite more demand than supply), the X-T30 II (which was mostly just a firmware update to the X-T30, and has also been discontinued), and the X-T5, which has been out for a little over nine months now.

PASM cameras have a shooting-mode dial on top for Program, Aperture-Priority, Shutter-Priority, and Manual modes—most cameras by other brands have this dial. Traditionally, most Fujifilm cameras don’t have a PASM dial because the retro tactile controls found on most Fujifilm models make it unnecessary. It used to be that only the low-end entry-level models had PASM, and the rest did not. Beginning with the X-S20, Fujifilm began placing PASM dials (in lieu of the traditional knobs) on cameras that weren’t entry-level. Now, the highest-end models all have PASM.

When Fujifilm began to do this, a lot of the long-time loyal customers sensed a philosophy shift within the brand. Others insisted that, by offering more options, Fujifilm could attract new users, which would only be good, and those who prefer non-PASM had nothing to be concerned about. Well, actions speak louder than words, and it is clear that the shift has happened, even if it hasn’t been publicly spoken by Fujifilm (although I do believe that they have hinted at it several times).

What does all this mean? What exactly is this shift? What’s Fujifilm’s new focus?

Canikony brands—Canon, Nikon, and Sony—are focusing less on APS-C and more on full-frame. They haven’t abandoned APS-C, but are clearly spending much more R&D time and money on their higher-end products. I believe that Fujifilm sees an opportunity to position themselves as the clear leader and king of APS-C. While Canikony brands are aiming their attention towards full-frame, Fujifilm is putting their attention towards higher-end APS-C, along with the GFX line.

*Evening Charge* – Santa Rosa, NM – Fujifilm X-E4 – Kodak Portra 400 v2

A camera like the X-H2 can compete not just against the competition’s top APS-C models, but pretty well against their low-end full-frame and arguably even against mid-range full-frame models. A camera like the GFX100 II can compete well not only against other medium-format models, but also against high-end full-frame models. Fujifilm is clearly trying to gain market share by competing against the full-frame options from Canikony brands, both from below and above. In order to do this, Fujifilm clearly believes that they need to become more like those brands, instead of embracing what has made them successful in the past. In my opinion, Fujifilm should double-down on what is unique about their brand, and focus on better communicating why those unique characteristics are desirable. Instead, Fujifilm seems to be moving towards becoming a part of Canikony… Canikonyfilm?

I personally don’t care that GFX has gone fully PASM, as I’m not in that system. I have no skin in the game. I don’t think as many X-series photographers jumped into the GFX line as Fujifilm first thought would; the majority of those who have bought into the new system are first-time Fujifilm photographers—in other words, photographers largely coming from Canon, Nikon, and Sony. They’re used to PASM—many of them prefer it, actually—so it made sense for Fujifilm to make that change. Those hoping for a GFX 50R successor might be waiting a really long time.

I do care about X-series cameras, since I’m deeply invested into that system (more than most, I assume). Traditional tactile dial models have taken a backseat to PASM cameras. Yes, there’s the X-T5, but Fujifilm “cheapened” it just a little by not offering the battery grip like all the previous iterations of that series. The X100V replacement is supposed to be announced early next year, once the X100V is four-years-old. The X-Pro4 isn’t even visible on the horizon, despite that line being due for a successor. The X-T00 and X-E series are both in limbo, with their current versions being discontinued while the new ones are possibly far off, if they come at all (the X-T40 has been long anticipated—some people thought for sure it would come out sometime in 2022). If you want one of the two flagship models that offer the best-of-the-best, you’d better be happy with PASM. If you want IBIS but not PASM, the X-T5 is your only options (…for brand new, the X-T4 and X-H1 can be purchased used), while currently there are four PASM options with IBIS: X-S10, X-S20, X-H2, and X-H2s. Yes, the X-S10 hasn’t been discontinued, even though the two models released afterwards—one of which had a long backorder list—are no longer available.

A rumor has floated around for months that Fujifilm will announce a new X-series model sometime before the end of the year, probably in November. There’s been a lot of speculation that it will be an X-Pro4, since the X-Pro line is overdue for a new iteration, but there have been zero X-Pro leaks, so either Fujifilm is being historically tight-lipped about it, or it’s not coming until summer 2024 or sometime beyond. What, then, could this upcoming camera be? Whatever it is, it’s either inconsequential enough that it’s not worth leaking, or Fujifilm is keeping the lid on super tightly. My guess is the former. I think it will be an X-T30 III, which will be the same exact thing as the X-T30 II (which is basically the same thing as the X-T30), except with the X-Trans V processor (but still the X-Trans IV sensor), allowing for some autofocus and video spec improvements (plus Nostalgic Neg., and maybe Reala, but probably not), yet still keeping it under $1,000. Like the X-T30 II, it will probably just say “X-T30” on the body, skipping the roman numerals, because it’s basically the same camera.

*Golden Light in Abandoned House* – North Salt Lake, UT – Fujifilm X100V – Fujicolor Reala 100

2024 might be the year of the traditional dials. I suspect we’ll see an X100V and X-Pro4. It could be that the X-T0, X100, and X-Pro series are the last remaining without PASM. If, in fact, Fujifilm releases an X-T30 III in November, that will probably be the very last iteration of that series. If an X-E5 is ever made, it won’t likely be until 2025 sometime. I’ve heard that the X-T5 has been a smashing sales success, which I’m relieved about. I think if sales had sputtered, Fujifilm would have considered putting that series on the chopping block, too. So we’ll definitely get an X-T6 at some point. I don’t think Fujifilm will keep both the X-T00 and X-E lines, or, if they do, they won’t be available simultaneously. By the time we get to “20 years of X mount” there’s a strong possibility that only three lines remain with retro dials and styling.

Markets change. Goals change. Leadership changes. Vision changes. There are some (mostly those who own a PASM model) who will argue that Fujifilm had to pivot to survive. Maybe so. There are some (mostly those who have been in the system for less than three years) who say that no such pivot has happened, that all this is much ado about nothing. Perhaps. There are some (mostly those with PASM and who have been in the system only a short time) who will say I’m just too old and I complain too much, and that Fujifilm camera’s are now for a whole new generation of photographers with different wants and needs. That could be true, too. I’m just saying that I’ve noticed a shift, and I’m personally less excited and optimistic about Fujifilm’s direction. It’s the elephant in the room that I’ll be criticized for mentioning, but literally everyone who has been shooting with Fujifilm cameras for a long time notices.

The good news is that I already own the cameras that I need. As long as they’re operational, I don’t have a need for anything brand new. If Fujifilm releases something exciting, I’ll eagerly buy it, I’m sure. But if they never do, it’s not the end of the world. I can happily play with the toys I already have.

Interestingly, Nikon is supposedly announcing a retro-designed camera in about a week and a half. Maybe Nikon will position themselves as the next Fujifilm? I doubt it, but if they play their cards right and Fujifilm plays them wrong, it could happen. Either way, the more cameras with tactile controls the better. Unfortunately, the Nikon Zf will likely still have PASM, as Nikon won’t play their cards right. This is all, of course, my personal opinions. You might disagree with all of them, and that’s ok. I’m sure that most of us—and all of the regular readers of this website—can agree that Fujifilm cameras produce wonderful straight-out-of-camera JPEGs. Fujifilm has that right, no doubt about it! I just highly doubt that seven out of 10 Fujifilm photographers prefer PASM cameras, but maybe the user demographics have shifted by that much? I think it’s more of a reflection of who Fujifilm wants their customers to be rather than who their customers actually are, but in doing this they’ve created a self-fulfilling prophecy—if you build it, they will come. They have come and will continue to come, which is great. But I will remember when Fujifilm—back before they were a part of Canikonyfilm—made some exciting cameras that were much different and more beautiful than those from other brands—in fact, I’ll be reminded each time I open my camera case.

Report: Fujifilm X100Z (or whatever Fujifilm names it) will have a New Lens

Posted on September 8, 2023 by Ritchie Roesch

According to Fujirumors, who is rarely wrong, the upcoming Fujifilm X100V successor will have a new lens. The camera is expected to be announced sometime in early 2024, most likely late-January or early-February. I think that Fujifilm will name it X100Z, but that’s just a guess.

What’s interesting about this is that the lens was redesigned not long ago for the Fujifilm X100V, but the four prior versions—X100, X100S, X100T, and X100F—all shared the original lens. While Fujifilm improved the lens, it wasn’t a huge change. The main thing that Fujifilm addressed was corner sharpness when using a large aperture. At f/2, the old lens was a bit soft (something some people liked and others didn’t), but the new one on the X100V doesn’t have that issue. Beyond that, the update was rather insignificant.

The question is, why will the next X100-series model have a different lens than the X100V? There are a few main ideas that I think could explain it. One is that the X100Z (or whatever Fujifilm will call it) is likely to have the 40mp sensor found in the X-T5 and X-H2, and perhaps the current lens isn’t sharp enough to take full advantage of the resolution. Another idea is that, since the lens isn’t fully weather-sealed without a filter across the front, maybe Fujifilm has figured out how to fully seal it. A third possibility is that Fujifilm will include IBIS, and the lens needs to be adjusted slightly to accommodate. A final idea is that the lens redesign is to simply accommodate an improved leaf shutter. It could be a combination of those reasons or perhaps others not considered.

*Gold Coast Blooms* – Laguna Beach, CA – Fujifilm X100V – upcoming Recipe

There are also some wild ideas that are much less likely to be the case, but you never know. One is that Fujifilm will increase the maximum aperture to f/1.7 like the Leica Q3. Another is that Fujifilm will change the focal length to be more wide—perhaps 18mm (27mm-equivalent) or 20mm (30mm-equivalent)—or more telephoto—maybe 25mm (37.5mm-equivalent), 27mm (40.5mm-equivalent), 30mm (45mm-equivalent), or 33mm (50mm-equivalent). A third idea is that Fujifilm is working to make the next iteration more pocketable, and the lens will be slightly slimmer. The wildest idea might be that the X100Z will have a zoom lens instead of a prime (while some might like that, overall I think it would start a riot…). With how things have been going in Fuji-land, it could even be that the shutter dial and aperture ring will be removed in favor of a PASM dial. A final idea is that the redesign will remove the IR hotspot, and Fujifilm will offer a full-spectrum version. I don’t think any of these will be the case, but I’ve certainly been wrong before.

An interesting thought is that the X100V won’t actually be replaced, per se, especially since it is currently so popular, but that Fujifilm will simply introduce an alternative version with a different focal-length lens. In other words, Fujifilm could manufacture the X100V for another few years (and maybe introduce a firmware update to make it more fresh), and offer an 18mm or 20mm version that is otherwise identical. Sigma had [three or] four versions of their DP cameras, which were identical except for the focal-length of the lens: 14mm (21mm-equivalent), 19mm (28mm-equivalent), 30mm (45mm-equivalent), and 50mm (75mm-equivalent) options. Ricoh has two versions of the GR III: 18.3mm (27.5mm-equivalent) and 26mm (39mm-equivalent). Maybe Fujifilm could do something similar? Perhaps have two or three X100V options, each with a different focal-length lens? I highly doubt that Fujifilm will do this, but it would be intriguing if they did.

Time will tell what exactly the lens redesign is, but I don’t anticipate it being anything particularly revolutionary. I think it will be a mild refresh to what is already an excellent lens. Most likely it will be made a hair crisper so that it can fully resolve the 40mp sensor. At this point, though, anything is possible, so it’s fun to consider what it could be, no matter how unlikely.

Comparing 6 Kodak Portra Film Simulation Recipes

Posted on September 7, 2023 by Ritchie Roesch

*Sunset Photography* – Laguna Beach, CA – Fujifilm X100V – Kodak Portra 400 v2

Some of the absolute most popular Film Simulation Recipes for Fujifilm cameras are those that mimic Kodak Portra film. I have a number of Recipes that are modeled after Portra, and with so many choices it can be difficult to know which ones to program into your camera. I thought I’d take this opportunity to compare six of them, with the hopes that it will help you decide. There are actually several more Portra-inspired Recipes than the six here, but I chose to compare these because they’re all X-Trans IV Recipes compatible with my Fujifilm X100V, the camera I used to capture them on a recent trip to the California coast.

Kodak introduced the Portra line in 1998, with two ISO 160 versions, two ISO 400 versions, and an ISO 800 emulsion (plus a short-lived ISO 100 Tungsten film, for those keeping score). Portra saw a couple of updates by Kodak, and in 2010 the two ISO 160 versions were merged into one, as well as the two ISO 400 versions. The film has become iconic, with its warm yet natural colors. As the name implies, it was meant for portrait photography, but is popular for many genres.

*Laguna Coast* – Laguna Beach, CA – Fujifilm X100V – Kodak Portra 400 v2

One film can produce all sorts of various looks, depending on a host of factors, including how it was shot, developed, printed and/or scanned. The Kodak Portra 400 and the Kodak Portra 400 v2 Recipes are very similar, but they were modeled after two different photographer’s Portra film pictures, and so their rendering varies just a little. Kodak Portra 400 leans a little more towards red-orange, while Kodak Portra 400 v2 leans a little more towards yellow-green. Kodak Portra 400 Warm, which is a modification of both Kodak Portra 400 Recipes, is intended to better replicate the results of Alex MacDougall’s Portra-Style presets. To create Reggie’s Portra, Reggie Ballesteros modified my Kodak Portra 400 Recipe to better suit his style. Because it uses Auto White Balance and a slightly more neutral WB Shift, it is much better than the others in artificial light situations; also, because it has Clarity set to 0, it is the best option for fast photography (Clarity set to anything other than 0 causes a short “storing” pause). Kodak Portra 800 is the grainiest of these Recipes. To create Kodak Portra 800 v2, which is the least vivid of these six, Thomas Schwab captured side-by-side images with a Fujifilm X-Pro3 and an analog camera loaded with Portra 800 film.

While each of these Portra-inspired Film Simulations Recipes are different—some only slightly so, others more significantly so—they all produce a distinct Portra-like aesthetic. Looking at the results, it’s easy to understand why these are popular options! Because they are a little different from each other, you can find the one that most closely matches your style. Or you can choose different ones for various scenarios. Perhaps you prefer something like Kodak Portra 400 for sunsets, Kodak Portra 400 Warm for midday light, Kodak Portra 800 v2 for soft portraits, and Reggie’s Portra for indoor pictures. If you’ve never tried any of these Recipes, be sure to pick at least one to program into your camera today!

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Kodak Portra 400

Kodak Portra 400 v2

Kodak Portra 400 Warm

Reggie’s Portra

Kodak Portra 800

Kodak Portra 800 v2

Fujicolor Reala 100 — Fujifilm X-T5 (X-Trans V) Film Simulation Recipe

Posted on September 6, 2023 by Ritchie Roesch

*Houses on the Hill* – Laguna Beach, CA – Fujifilm X-T5 – Fujicolor Reala 100 Recipe

Since the next Fujifilm film simulation will be called Reala, I thought it would be a good time to update the X-Trans IV Fujicolor Reala 100 Film Simulation Recipe for X-Trans V cameras. Since blue is rendered more deeply on some film sims on X-Trans V models, a small tweak to Color Chrome FX Blue is needed in order to make it compatible, but otherwise the Recipe is unchanged.

I don’t believe that the new film simulation will be an accurate replication of Reala film, since Classic Negative is so close already; instead, I think Fujifilm is simply going to use the brand name for a film sim that has a neutral and natural rendering (true-to-life or real-like, yet leaning towards soft tonality and muted colors). I don’t know for certain what the new Reala film simulation will look like, this is only a guess based on something Fujifilm said a few weeks ago. We’ll know for sure next week. But I do know that if you want a Reala aesthetic from your Fujifilm X-Trans V camera, this Recipe will produce that!

Fujicolor Reala 100 was Fujifilm’s first Superia film, even though initially it did not have Superia in the name. Superia films shared Fuji’s “4th layer technology” and Reala was the first to have it, but Reala was marketed towards “pro” photographers while Superia was marketed towards “consumer” photographers. Eventually Fujifilm added Superia to Reala’s name. There were several different versions of Reala manufactured, including a high-ISO Tungsten one made for motion pictures, but Reala 100 was the most popular. Reala was very similar to Superia, but Superia was intended for “general purpose” photography while Reala was intended for portrait and wedding photography. Colors are rendered a little differently between the two films, especially blue, which is deeper and more saturated on Reala, despite Reala being overall slightly less saturated than Superia 100. Fujifilm discontinued Reala in 2013.

*China in California* – Riverside, CA – Fujifilm X-T5 – Fujicolor Reala 100 Recipe

If you have a fifth-generation Fujifilm X camera, which (as of this writing) are the X-H2, X-H2S, X-T5, and X-S20, I invite you to try this Fujicolor Reala 100 Film Simulation Recipe. If you have a Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, or X-T30 II, use the X-Trans IV version instead. If you have a newer GFX model, I’m not certain which of the two versions will be most accurate on your camera, so maybe try both and see which you like better.

Film Simulation: Classic Negative
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome FX Blue: Weak
White Balance: Daylight, 0 Red & 0 Blue
Dynamic Range: DR400
Highlight: -1
Shadow: -1
Color: 0
Sharpness: -2
High ISO NR: -4
Clarity: -3
ISO: Auto, up to ISO 6400
Exposure Compensation: 0 to +1 (typically)

Example photographs, all camera-made JPEGs using this Fujicolor Reala 100 Film Simulation Recipe on my Fujifilm X-T5:

*Luxurious Living* – Laguna Beach, CA – Fujifilm X-T5

*Mission Inn* – Riverside, CA – Fujifilm X-T5

*Pawlished Fountain* – Riverside, CA – Fujifilm X-T5

*Fishing by Hand* – Riverside, CA – Fujifilm X-T5

*Urban Structure Abstract* – Riverside, CA – Fujifilm X-T5

*I Spy with my Little Eye* – Laguna Beach, CA – Fujifilm X-T5

*Market Building* – Buena Park, CA – Fujifilm X-T5

*Suburban Shrub* – Buena Park, CA – Fujifilm X-T5

*Dodge Van* – Buena Park, CA – Fujifilm X-T5

*Dodge Steering Wheel* – Buena Park, CA – Fujifilm X-T5

*Blacksmith* – Buena Park, CA – Fujifilm X-T5

*Cowboy* – Buena Park, CA – Fujifilm X-T5

*Wagon Wheel & Cacti* – Buena Park, CA – Fujifilm X-T5

*Sun Fountain* – Buena Park, CA – Fujifilm X-T5

*Strength over Thrill* – Buena Park, CA – Fujifilm X-T5

*Tied up in Knotts* – Buena Park, CA – Fujifilm X-T5

*Flight* – Buena Park, CA – Fujifilm X-T5

*Rainbows & Palms* – Buena Park, CA – Fujifilm X-T5

*Treasure Island Beach* – Laguna Beach, CA – Fujifilm X-T5

*Eek!* – Laguna Beach, CA – Fujifilm X-T5

*Pacific Surf Rider* – Laguna Beach, CA – Fujifilm X-T5

*Leaving the Water* – Laguna Beach, CA – Fujifilm X-T5

*Happiness* – Laguna Beach, CA – Fujifilm X-T5

*Golden Glow* – Laguna Beach, CA – Fujifilm X-T5

*Setting Sun* – Laguna Beach, CA – Fujifilm X-T5

*Night Light* – Buena Park, CA – Fujifilm X-T5

*Amanda using RitchieCam* – Buena Park, CA – Fujifilm X-T5

*Waving* – Buena Park, CA – Fujifilm X-T5

*Night Truck Driver* – Buena Park, CA. -Fujifilm X-T5

*Don’t Text & Drive* – Buena Park, CA – Fujifilm X-T5

*Empty Road* – Buena Park, CA – Fujifilm X-T5

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black: Amazon B&H Moment
Fujifilm X-T5 in silver: Amazon B&H Moment

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Why the Upcoming Nikon Zf won’t be a “Fujifilm Killer”

Posted on September 5, 2023 by Ritchie Roesch

Apparently, Nikon is about to announce a new retro-style full-frame camera called the Zf. The phrase “Fujifilm killer” has been floated around as if this camera will strike at the heart of Fujifilm’s market share. Let me give you a few reasons why this won’t be the case.

Before I begin, I want to applaud Nikon for creating a new retro-style camera. I believe the Zfc—their APS-C retro-looking model—has been a commercial success. I own one, although I almost never use it (the last time was on a trip to Sedona in May). Nikon hopes to build on the success of the Zfc with the upcoming Zf. Most camera companies don’t have the guts to create a beautifully designed body, so it’s great to see Nikon do it. I probably won’t buy a Zf personally (Nikon, if you want to send me one, I won’t say no!), but I’m sure it will be a very tempting camera for many.

Supposedly, the Zf will be a 24mp full-frame model with two memory card slots (one SD, one Micro-SD). It will be less plasticky than the Zfc, but it is unknown if it will be weather-sealed. Apparently, it will have IBIS and even pixel-shift. While I’m sure the Zf will generate plenty of excitement, it won’t be a “Fujifilm killer” for a few reasons.

First—and this is Nikon’s mistake—is there aren’t any Nikkor Z-mount lenses with aperture rings. I do believe that some of their lenses can be customized to make the manual-focus ring an (unmarked) aperture ring, but then you don’t have a manual focus ring. That’s not an ideal setup. Because the lenses don’t have aperture rings, Nikon will likely include a PASM dial or switch (like on the Zfc) to toggle on-and-off the knobs on the top plate, which is awkward and seemingly unnecessary. The best solution is to use a third-party lens that has an aperture ring and shoot in manual mode. Nikon should released a series of prime lenses with aperture rings along with the Zf (or, even better, back when they announced the Zfc), but I don’t think that will happen. This oversight means that you’ll have a really hard time replicating the Fujifilm shooting experience; if you want that, you’d better buy a Fujifilm camera instead.

*Nikon Zfc + TTArtisan 35mm f/1.4 + Vintage Color Recipe* – Sedona, AZ

Another important piece of the puzzle that Nikon lacks are JPEG Recipes. A lot of people buy Fujifilm cameras for Film Simulation Recipes, which can save you a lot of time and frustration while providing a more enjoyable experience. There are some Recipes for Nikon Z cameras (here, here, and here), but nothing like what’s available for Fujifilm. A community has even sprung up out of these Recipes, with photographers that are often extremely kind and welcoming. I don’t think there’s a better community in all of photography!

A number of people have said, “If only Fujifilm made a full-frame camera!” With Fuji, there’s either APS-C or medium-format, but not full-frame. At one time APS-C was for amateurs or hobbyists, while full-frame was for professionals and advanced enthusiasts, but that time has come and gone (yet the stigma doesn’t easily disappear, despite being outdated). Nowadays, there are tons of amazingly talented photographers who shoot with APS-C cameras.

The advantages that a 24mp full-frame sensor provides over Fujifilm’s 26mp or 40mp APS-C sensors are improved high-ISO performance and increased dynamic range, but it should be noted that Fujifilm’s cameras are quite excellent at high-ISO and dynamic range, so it only matters in extreme circumstances—and even then, only a little. People will mention depth-of-field (due to the crop factor), but that’s a bit overstated, as it depends on the lens focal-length and aperture—it’s possible to get a narrow depth-of-field on APS-C similar to full-frame, but not with identical focal-lengths and apertures.

*Fujifilm X-T5 + TTArtisan 35mm f/0.95 + 1970’s Summer Recipe* – Sedona, AZ

This isn’t to say that APS-C is just as good or better than full-frame. There are some advantages and disadvantages to both sensor sizes, but overall those advantages and disadvantages aren’t huge. In my opinion, the advantages of APS-C (which are size, weight, and cost) outweigh the advantages of full-frame, but each has to determine what makes the most sense to their unique desires and needs. My only point is that full-frame isn’t massively better (if better at all) than APS-C, so just because Nikon offers a similarly-styled model with a full-frame sensor doesn’t mean that Fujifilm should be quaking in their boots.

A fun side-by-side experiment would be the Fujifilm X-T5 with the Fujinon 33mm f/1.4 and the Nikon Zf with the Nikkor 50mm f/1.8. The Fujinon lens is 2/3-stops brighter, while the Nikkor has about 1/3-stop less depth-of-field (f/1.4 on APS-C has a depth-of-filed more similar to f/2 on full-frame, everything else being equivalently equal). Both offer the same field-of-view. While the Zf is full-frame, on paper the X-T5 has several spec-sheet advantages. The X-T5 is smaller, lighter, and cheaper; however, since the Fujinon lens is more expensive, the cost of these two kits will be similar. The “winner” of this experiment would likely depend on the photographer (one might lean Fujifilm while another might lean Nikon), but I bet it would be a very close call.

The yet-to-be-announced Nikon Zf will certainly be an excellent camera, and I think it’s smart for Nikon to make it. I don’t believe it will have any significant impact on Fujifilm sales. In fact, if it does well enough, it could even boost Fujifilm’s sales (similarly to how the X100V’s success has caused a spike in Ricoh GR III sales). Most of those who buy the Zf will likely be those already in the Z system. There might be some disgruntled Sony or Canon shooters who are considering switching brands who could be attracted to Nikon by the Zf. There might even be some Fujifilm X-T3 owners who are peeved that Fujifilm left their camera on an island who take a long look at the Zf. Overall, though, I don’t think the Zf will be a “Fujifilm killer” because—while it might have some lovely retro styling similar to what Fujifilm has become known for—it doesn’t offer the same shooting experience, due to the lack of an aperture ring, the inclusion of a PASM switch or dial, and the small number of JPEG Recipes available for it (plus the community built around that). The Nikon Zf will certainly be a popular model, but so is the Fujifilm X-T5—they both can exist simultaneously, and not step on each other’s toes.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black:  Amazon  B&H  Moment
Fujifilm X-T5 in silver:  Amazon  B&H  Moment
Nikon Zfc: Amazon   B&H

Creative Collective 054: FXW Zine — Issue 22 — September 2023

Posted on September 1, 2023 by Ritchie Roesch

The September issue of FXW Zine is out now! Creative Collective subscribers can download it today. Not a Creative Collective subscriber? Join to gain access to this issue plus all pervious issues of FXW Zine and the many bonus articles.

Issue 22 explores improving your photography by shooting during Golden Hour light. There are 23 pictures (including the cover) over 16 pages. Enjoy!

The new Film Simulation will be…

Posted on August 30, 2023 by Ritchie Roesch

*On Top of the World* – Farmington, UT – Fujifilm X100V – Fujicolor Reala 100 Recipe

Fujirumors is reporting that the new film simulation that will be announced—along with the GFX100 II camera—on September 12 will be called Reala.

When I read that Reala would be the name of the new film sim, I wondered how Fujifilm would differentiate the rendering of it from Classic Negative, which is closely modeled after Superia emulsions. Would it be a slight tweak with deeper blues and slightly lower vibrancy? After given it some thought, I believe that the Reala film simulation won’t be an accurate facsimile of Reala film, but something else entirely.

*Golden Light in Abandoned House* – North Salt Lake, UT – Fujifilm X100V – Fujicolor Reala 100 Recipe

Some film sims are meant to be somewhat accurate reproductions of specific emulsions, such as Classic Negative and Acros. Some are meant to be general representations of certain groups of films but not accurate to any specific, such as Classic Chrome (Kodak slide film) and Eterna (motion picture emulsions). Others are just brand names, and aren’t meant to accurately replicate the films they’re named after, such as Provia and Astia; in the case of Astia, Fujifilm says it renders the ideal of the emulsion—what the film would have looked like if they could have done it—but not the actual aesthetic. In the case of Nostalgic Neg., it’s meant to replicate an era of American film, and not any specific stock. Eterna Bleach Bypass emulates a darkroom process.

I have zero inside knowledge, so I can only speculate what the new Reala film simulation will look like. Come September 12th, we’ll have a much better idea. What I think you can expect is a neutral rendering. I believe that it will be low-contrast with accurate-yet-muted colors.

*Almost* – Farmington, UT – Fujifilm X100V – Fujicolor Reala 100 Recipe

A few weeks ago, a Fujifilm manager stated, “…it’s important for us that we have an image that is very clean. Because of course for editing in post-production, you can do anything, right? As long as the original image is very clean and has the best image quality.” The interviewer responded, “I guess my ideal would be if the camera could even save, say, an ‘undisturbed’ JPEG. It’s kind of funny thinking of a JPEG as some sort of a RAW format.”

That’s what I think the new Reala film sim will be: a very clean, “undisturbed” look as a foundation for editing. Maybe Eterna-like low-contrast toning with PRO Neg. Std-like colors, and maybe even more muted than that. From there, you can manipulate the file however you wish using your software of choice. I know there are people who want that, but probably most of those who read this website regularly will be disappointed if it’s true. I’ll hold out judgement until I see it, but I’m crossing my fingers that the Reala film simulation will be a tweak of Classic Negative that will more closely mimic Reala emulsions. If it does not end up replicating the film, I’m sure I will still be able to make some interesting Film Simulation Recipes with it, no matter how it looks. But… I’m sure it won’t be given to any currently existing cameras, only those models that come after September 12th, so it will likely be awhile before I get a chance to try it.

RitchieCam Update Explanation

Posted on August 29, 2023 by Ritchie Roesch

*RitchieCam App – Faded Film Filter – iPhone 11*

You might or might not have noticed the recent RitchieCam 1.6.1 update. The App Store description states, “Temporarily removed HEIC format on certain operating systems until a future RitchieCam update.” So what’s going on?

There’s a weird bug on iOS 17 that affects RitchieCam. While iOS 17 isn’t officially out yet, the Beta test version is available today. Sometime between two and three weeks from now, Apple will make iOS 17 available to all compatible iPhones (which will be most), and your phone might even automatically update itself to the new operating system overnight as you sleep. It’s uncertain if Apple will fix the bug prior to publicly launching iOS 17 in mid-September.

The weird bug only affects HEIC format, and not JPEG. Photos captured using the HEIC format on RitchieCam display strangely like a double-exposure, as if the picture is offset and enlarged over itself with a 50% opacity. If you share the images (text, airdrop, email) to a non-iOS 17 device (for example, an iPhone with iOS 16, or a computer) it displays normally, but on iOS 17 phones, it displays super weirdly. HEIC images captured with the standard Apple camera app don’t seem to have this issue.

*RitchieCam App – Instant Color 1 Filter – iPhone 11*

I don’t know what exactly is causing the problem, so I don’t yet know how to fix it. It’s been reported to Apple, so I’m hoping that when iOS 17 is released next month, they’ll have fixed whatever it is that they did to cause this issue, but I have no way to know if they will or not. If not, I hope to get to the bottom of it and have HEIC working properly again soon.

The temporary fix that RitchieCam version 1.6.1 provides is simple: disable HEIC on iPhones that have iOS 17. If your iPhone has iOS 16.6 or older, there’s no change for you. Whatever you have selected, whether HEIC or JPEG, will work as normal. But if you have the iOS 17 Beta, or the public version when it is released soon, RitchieCam will default to JPEG, and HEIC will be unavailable for you to choose. I’m really sorry if this causes any trouble. Hopefully it will be short-lived, and HEIC will be available in the near future for iOS 17.

I also want to say “thank you” to everyone who reported this issue to me. Your feedback allowed this temporary fix to be made available before the new operating system rolled out to the masses. I really appreciate your help!

Report: Fujifilm will Introduce a New Film Simulation on September 12

Posted on August 28, 2023 by Ritchie Roesch

According to Fujirumors, Fujifilm plans to introduce a new film simulation on September 12, the same day they will announce the upcoming GFX100 II camera. It’s assumed that the new film sim will be found on the new GFX camera, although the rumor doesn’t state that outright.

I’m always excited when Fujifilm introduces a new film simulation, which should be pretty obvious. But I do wonder why Fujifilm has decided to introduce new film simulations on GFX models. Let me explain.

From the data I have, only a small number of people shoot Film Simulation Recipes on GFX cameras. The vast, vast majority do so on Fujifilm X-Trans cameras, not Bayer (GFX or APS-C). Most do so on X-Trans III or newer models, with the majority on X-Trans IV. While some people use film simulations on GFX cameras, most keep it in Provia/STD and adjust the color profiles in Lightroom to whatever they want. The film simulations are mostly for JPEG photographers (yes, Lightroom, Capture One, etc., have their own versions of them), and most GFX owners are not shooting straight-out-of-camera JPEGs, but instead are RAW editing.

Fujifilm introduced the Nostalgic Neg. film simulation, which is the latest film sim, on the GFX 50S II, and Fujifilm used it to promote that camera. Nostalgia Neg. didn’t become available on X-series models until the X-H2S, which was released a whole year later, and it wasn’t even mentioned in any of the promotional material for that camera or the one that followed. It was barely mentioned in the promotions for the X-T5, but at least they talked about it a little. By far, most of those using Nostalgic Neg. are doing so on the X-T5, X-H2, X-H2S, and X-S20, and only some are using it on the GFX 50S II and GFX100S.

*Stop for the Sunset* – Surprise, AZ – Fujifilm X-T5 – Emulsion ’86 Recipe – Nostalgic Neg.

Even though Fujifilm didn’t really use the new film sim to promote the X-Trans V models, I know that it was a significant reason why many have purchased and love the new cameras. Obviously it’s not the only reason or probably even the main reason for many, but an important reason nonetheless. The new film sim—despite Fujifilm doing so very little to get the word out about it—has been a fairly significant selling point for those buying X-Trans V cameras. Similarly, Classic Negative was a big selling point for many X-Trans IV models.

The lesson here is that new film simulations don’t do a whole lot to promote GFX camera sales because, for the most part, GFX owners don’t care about them. Obviously not all, but definitely the majority. On the flip side, new film sims are an important aspect of X-Trans buying decisions, as many X-series photographers use them regularly, yet Fujifilm ignores this potential opportunity. It just makes no sense to me, and I think it’s a pretty significant mistake by Fujifilm.

I don’t know what this new film simulation will be. I have many ideas on what it could be, but I have zero inside information on what it will be. It could be PRO Neg. Z, based on the Fujicolor Pro 800Z film stock. Another idea is PRO 400H, based on Fujicolor Pro 400H, which should produce pastel colors when overexposed like the film does. How about a super vibrant option based on Fortia 50? Or a film sim that replicates IR? Cross process? Instax? There are a lot of potential options.

I do hope that Fujifilm will give this new film simulation, whatever it is, to the current X-Trans V lineup via firmware updates, but I don’t think they will. They absolutely should, though. My guess is that the X100Z (or whatever they will call it) or X-Pro4—whichever model comes next—will be the first X-series camera to get it.

What do you hope the new film simulation will be based on? What are some good ideas for future film sims? Let me know in the comments!

Fujifilm SOOC Summer 2023 Photography Challenge

Posted on August 25, 2023 by Ritchie Roesch

I just became aware that Fujifilm Middle East is currently conducting a photography contest just for straight-out-of-camera pictures! Use either the factory-default film sims or Film Simulation Recipes. No editing allowed, only camera-made JPEGs.

The rules, which can be found on Fujifilm’s website, are simple enough:

MUST: Shoot RAW + JPEG
CANT: Post-process outside of camera
NEED: Finalists to submit RAW to verify
ALLOWED: Custom Recipes
COUNTRIES: UAE, KSA, Bahrain, Kuwait, Qatar, Egypt, Lebanon, Iraq, Uzbekistan, Nigeria and Pakistan
DEADLINE: 23 September 2023

Third prize is a $500 coupon for Fujifilm gear, second prize is a $1,000 coupon, and first prize is a $2,000 coupon… enough for a Fujifilm X-T5 or X-H2! If you reside in one of those 11 qualifying countries, definitely consider entering this competition.

*Sentinel & Merced* – Yosemite NP, CA – Fujifilm X100V – Vintage Color Recipe

One of the judges is Fujifilm X-Photographer Bjorn Moerman. If you’ve ever watched any of the SOOC Live YouTube videos, you’ll instantly recognize him, as he regularly tunes-in and participates in the show. You’ve likely seen several of his phenomenal pictures; a few are found in the latest Viewers’ Images slideshow published just today! Many of his amazing photographs are straight-out-of-camera using Fuji X Weekly Film Simulation Recipes (including all of those seen in the SOOC Live videos). Sometimes in photography competitions you have to wonder about who the judges are and if they’re actually qualified for that role, but not in this case, especially since Bjorn is one of them.

I love the idea of this competition, and I hope that it catches on. Shooting straight-out-of-camera JPEGs is becoming a more and more popular approach, and Fujifilm photographers are on the leading edge of it. Fujifilm North America should definitely do a SOOC photo contest, too—I think it would be a huge hit, while also spreading the word that Fujifilm cameras are capable of capturing incredible pictures that don’t require editing. For many people, that realization is a game-changer, making photography more enjoyable, more efficient, and more accessible.

The First 7 Film Simulation Recipes to try on your Fujifilm X-Trans V camera

Posted on August 24, 2023 by Ritchie Roesch

I get asked somewhat regularly which Film Simulation Recipes one should try first. Perhaps you just purchased your first Fujifilm camera, or maybe you’ve had one for awhile but have never tried Recipes before—with so many to choose from (there are now 300 Film Simulation Recipes on the Fuji X Weekly App!), it can be hard to know where to start. Which Recipes are essential to program into your camera right away?

Everyone has their own tastes and style, so what one person might love another might not. That’s why it’s great to have such a wide variety to choose from—there’s bound to be at least a few that you’ll appreciate. Options are good up until the point where there are too many, and it becomes difficult to decide. I don’t want you to be paralyzed by choices, so let me suggest seven to program into your C1-C7 Custom Presets first. You might love all of them, or you might find that only one or two suit you well. Either way, these are ones that you should definitely try.

This will be a series of articles. The first one, which you are reading now, is for X-Trans V models, and I’ll work my way through the other sensors in the parts to come. If you have a Fujifilm X-H2, X-H2s, X-T5, or X-S20, I invite you to program the Film Simulation Recipes below into your camera.

There are a couple of special notes about the X-S20. First, it has an X-Trans IV sensor but an X-Trans V processor, so it’s a bit iffy if it should be included in this list or with the X-Trans IV cameras; however, reports I have received indicate that, due to its rendering and options, it best fits in the X-Trans V category. Second, the X-S20 has only four custom presets and not seven, so pick the four below that are the most intriguing to you, and once you’ve had a chance to try those, then replace your least favorite with another from this list.

Without further ado, let’s take a look at seven Film Simulation Recipes to program into your Fujifilm X-Trans V camera first!

Kodachrome 64

Kodachrome 64

Kodachrome 64 was a classic slide film, and it’s become a classic Film Simulation Recipe. It’s very popular, and it would be a shame to not include it—in fact, I put it first for a reason. This is one of those Recipes that everyone should try! It produces a retro 1970’s through 1990’s slide film aesthetic reminiscent of the pictures found on the pages of magazines like National Geographic. For best results use in sunny daylight; however, it can be decent in other situations, too, like overcast, shade, and blue hour.

Kodak Portra 400 v2

Kodak Portra 400 v2

This Recipe mimics the aesthetic of one of Kodak’s most-loved color negative film stocks: Portra 400. As the name implies, it’s especially well suited for portraits, but it is also good for many genres of photography. Kodak Portra 400 v2 is another Film Simulation Recipe intended for use in sunny daylight situations, and it’s my favorite option for golden hour images.

Fujicolor Super HG v2

Fujicolor Super HG v2

Fujicolor Super HG v2 produces a 1980’s Fujifilm color negative film vibe, which is notably divergent from the aesthetic of the first two suggested options. Perhaps more importantly, this Recipe is highly versatile, and can be used for almost any subject or light—including overcast, indoor artificial light, and nighttime cityscapes—where some other Recipes might be less than ideal. If you are after one option that can do it all, take a look at this one.

Pacific Blues

Pacific Blues

The Pacific Blues Film Simulation Recipe is specifically intended for a sunny summer day at the beach, which it is absolutely incredible for, but it’s surprisingly good for other situations, too. I’ve had great success with it on dreary overcast and foggy days. I’ve used it for portraits. I’ve used it for natural light indoors. It’s definitely not always the best Recipe for a given situation, but it often does quite well, and sometimes the pictures it produces are just stunning.

1970’s Summer

1970’s Summer

If you want a vintage vibe from your photographs, 1970’s Summer is for you! It produces a New American Color aesthetic that will transport you back in time 50 or so years. For best results, use in sunny daylight—this is a great option for when the sun is high in-between the two golden hour periods. This Recipe isn’t particularly versatile, but when it works it’s absolutely incredible.

Vibrant Arizona

Vibrant Arizona

Vibrant Arizona mimics the Wes Anderson look that’s in-style right now. It’s bright, warm, and colorful. This Recipe is intended for use in sunny daylight, especially harsh midday light. It’s not always the best option, but in the right situations it’s wonderful.

Kodak T-Max P3200

Kodak T-Max P3200

It would be a shame not to include a black-and-white Recipe in this list, so we’ll conclude with Kodak T-Max P3200, which is not only a great monochrome option, but is also excellent for high-ISO photography. If the light is getting dim and you need to bump the ISO up a bit, this is a great one to use. Or if you want classic B&W pictures with grain and good contrast, the Kodak T-Max P3200 Film Simulation Recipe will produce that for you.

Coming soon: the next installment in this series!

Find these Film Simulation Recipes and many more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.

Fujifilm X-T5 in black:  Amazon  B&H  Moment
Fujifilm X-T5 in silver:  Amazon  B&H  Moment
Fujifilm X-H2:  Amazon  B&H  Moment
Fujifilm X-H2S:  Amazon  B&H  Moment
Fujifilm X-S20:  Amazon  B&H  Moment

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Seeing in Shades of Grey

Posted on August 22, 2023 by Ritchie Roesch

*Firehoses* – Litchfield Park, AZ – Fujifilm X100V – Kodak T-Max P3200 Recipe

Black-and-white pictures are abstract by nature. They’re not faithful reproductions of the world as we see it. Because it is abstract, the photographer is invited to capture the scene in a unique way, with a vision that is dissimilar to—and perhaps even the opposite of—reality. It’s not so much about what the scene is, but about how we see the scene through a divergent eye, and how we can express that to the viewer. It’s a timeless approach to fine-art photography.

The strength of color photographs is color, but it’s also its weakness. When color works within a color theory—perhaps contrasting or harmonious—it can create an especially dramatic or beautiful picture; however, when the colors within an image work against each other, it can be a distraction. B&W photos remove the distraction of color, allowing the viewer to see the important elements without color fighting for their attention—it’s the art of subtraction.

*Clouds & Cactus* – Buckeye, AZ – Fujifilm X100V – Kodak Tri-X 400 Recipe

Black-and-white photography is about light and shadow. It’s about contrast. It’s about shape. Texture. Pattern. Space. Emotion. Those are very important elements to color photography, too, but they’re even more critical to B&W pictures. Mastering monochrome will make you a better photographer, even for your color work.

Join myself and Fujifilm X-Photographer Nathalie Boucry as we finish our discussion of B&W photography in-depth on SOOC Live this Friday, August 25th, at 10:00 AM Pacific Time, 1:00 PM Eastern. I’ve included the video below so that you can easily find it on Friday. Also, if you haven’t uploaded your photographs captured with the Kodak Tri-X 400, Kodak T-Max P3200, Ilford HP5 Plus 400, and/or Acros Film Simulation Recipes, be sure to do so ASAP (click here)! There’s not much time, so don’t delay. I hope to see you on Friday!

Also, if you missed our the initial discussion of black-and-white photography, check it out below:

300th Film Simulation Recipe + Fuji X Weekly is 6 Years Old!!

Posted on August 21, 2023 by Ritchie Roesch

*American Paint Horse* – Litchfield Park, AZ – Fujifilm X-E4 – Kodachrome Blue Recipe

Today marks two very big milestones: I just published the 300th Film Simulation Recipe in the Fuji X Weekly App, and Fuji X Weekly began six years ago today!

Kodachrome Blue, which is a Patron Early-Access Recipe—meaning, it’s available right now to all those who subscribe to the Fuji X Weekly App—is the 300th Film Simulation Recipe. I never imagined that I’d publish so many—it only took six years! The next handful are already well in the works, so I’m far from finished creating them.

It’s shocking to me how many photographers are using Film Simulation Recipes on their Fujifilm cameras. I don’t know exactly how many, but from the data I have, I would estimate that it’s at least 100,000 people worldwide. I would guess that tens of thousands use Recipes regularly. The way photographers approach the craft is shifting, as the one-step philosophy has been catching on, especially over the last two years.

One-step photography is simply the elimination of the editing step. The process was initially invented by Edward Land, co-founder of Polaroid, who said, “…by removing most of the manipulative barriers between the photographer and the photograph, it is hoped that many of the satisfactions of working in the early arts can be brought to a new group of photographers.” He added, “All that should be necessary to get a good picture is to take a good picture, and our task is to make that possible.” The term one step photography was coined by Ansel Adams (yes, the legend himself!), who stated that Polaroid instant film cameras were “revolutionary” for both amateurs and professional photographers. He wrote a whole book about it called Polaroid Land Photography, and dedicated an entire chapter to the one-step approach. Film Simulation Recipes are having a similar revolutionary affect on modern photography. I’m really honored and humbled to have had a hand in that.

*This picture appeared in the very first Fuji X Weekly article, captured with my first Recipe: Acros*

It began six years ago today, when I published the very first Fuji X Weekly article. This website was originally a Fujifilm X100F journal—essentially, a long-term review of that particular model. I said in the first post, “If nobody ever reads this, I’m OK with that.” I also stated, “I want this to be a treasure for those who find it and are truly interested in its content.” People came—a lot of people, far more than I ever thought possible—as word of it spread, almost entirely organically.

Things took a completely different turn in the months and years to come. The focus shifted from one specific camera to all Fujifilm models. Film Simulation Recipes were initially only a small part of this website, but later became its primary focus. Then the App came. It’s really unbelievable how far all of this has come. And it’s thanks to you! Without your regular readership and continued support, Fuji X Weekly would have probably vanished awhile ago. I’m so very grateful to all of you!

Perhaps six years in the future we’ll look back, and today’s huge milestones will seem small in comparison. I can feel the tide building, and bigger things are on the horizon. I don’t know what exactly, but I can feel it. I hope that you’ll continue this journey together with me, and we’ll collectively see where it all goes, because it is indeed going somewhere. Thanks for being a part of Fuji X Weekly!

Now let’s all grab our Fujifilm cameras, head out the door, and capture some wonderful pictures using one or more of the Film Simulation Recipes in the Fuji X Weekly App. Not sure which to try? The Which Recipes When series is intended to help you with that. Still not sure, try the Random Recipe selector, and let the App choose for you!

Don’t have the Fuji X Weekly App on your phone? Download for free today, and consider becoming a Patron to unlock the best App experience and to support this website.

Magenta Negative — Fujifilm X-E4 (X-Trans IV) Film Simulation Recipe

Posted on August 21, 2023 by Ritchie Roesch

*Flag & Dome* – Hot Springs, AR – Fujifilm X-E4 – Magenta Negative

This Magenta Negative Film Simulation Recipe is intended to mimic the use of a Magenta Color Correction Filter, such as the Tiffen CC30M, which reduces the intensity of green, and is used to combat green color casts. Back in the film days, using Color Correction Filters was common, but it is much less so now, since you can dial in very precise white balance adjustments for whatever the light is; however, you can still use these filters if you want to. Instead of using a magenta filter, you can simply shoot with this Film Simulation Recipe.

Because this recipe uses Classic Negative, it has a generic Fujicolor Superia aesthetic; however, it is not meant to precisely mimic any specific Superia emulsion. The inspiration actually came from a YouTube video by Cammackey, entitled Fujifilm X100V Recipes / Old Film Tricks. A couple of Fuji X Weekly readers requested a Recipe similar to his, but without the need for extra gear. While Magenta Negative is a little different than his, it is intended to produce similar results, just without the need of a Color Correction Filter, which his Recipe requires. I want be sure that credit is given where it is due: Cammackey was the original influence for Magenta Negative.

*Abandoned Porch Seats* – Hot Springs, AR – Fujifilm X-E4 – Magenta Negative

This Film Simulation Recipe is compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras. For X-Trans V, simply set Color Chrome FX Blue to Weak instead of Strong. Magenta Negative was published in June of 2022 as a Fuji X Weekly App Patron Early-Access Recipe, but it’s been replaced by a different Early-Access Recipe, so now it’s available to everyone!

Classic Negative
Dynamic Range: DR400
Highlight: -2
Shadow: -1
Color: 0
Noise Reduction: -4
Sharpness: -2
Clarity: -4
Grain Effect: Strong, Large
Color Chrome Effect: Strong
Color Chrome Effect Blue: Strong
White Balance: 5100K, +4 Red & +2 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: 0 to +2/3 (typically)

Example photographs, all camera-made JPEGs captured using this Magenta Negative Film Simulation Recipe on my Fujifilm X-E4:

*Overcast Bougainvillea* – Buckeye, AZ – Fujifilm X-E4

*Wet Red Rose* – Ridgedale, MO – Fujifilm X-E4

*Flowers by a Rock Wall* – Ridgedale, MO – Fujifilm X-E4

*Birdcage Wall* – Buckeye, AZ – Fujifilm X-E4

*Waterfall in the Ozarks* – Ridgedale, MO – Fujifilm X-E4

*Staircase Waterfall* – Ridgedale, MO – Fujifilm X-E4

*Unexpected Canyon* – Ridgedale, MO – Fujifilm X-E4

*Chapel & Cannon* – Ridgedale, MO – Fujifilm X-E4

*Pine Above Rooftop* – Ridgedale, MO – Fujifilm X-E4

*Magnolia Flag* – Hot Springs, AR – Fujifilm X-E4

*Ozark* – Hot Springs, AR – Fujifilm X-E4

*Little Cloud* – Hot Springs, AR – Fujifilm X-E4

*Plaza* – Hot Springs, AR – Fujifilm X-E4

*Window View* – Hot Springs, AR – Fujifilm X-E4

*Spiderweb on a Window* – Hot Springs, AR – Fujifilm X-E4

*Tree Prism* – Hot Springs, AR – Fujifilm X-E4

*Ford & Tree Shadows* – Hot Springs, AR – Fujifilm X-E4

*Steampunk Art* – Hot Springs, AR – Fujifilm X-E4

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Kodachrome Blue — Fujifilm X-E4 (X-Trans IV) FXW App Patron Early-Access Film Simulation Recipe

Posted on August 21, 2023 by Ritchie Roesch

*American Paint Horse* – Litchfield Park, AZ – Fujifilm X-E4 – Kodachrome Blue

Kodak made Kodachrome color-reversal (slide) film from 1935 through 2009. There are three era’s of Kodachrome: 1935-1960, 1961-1973, and 1974-2009. Each era has its own look; the second and third eras are probably the most similar. Kodachrome is actually a B&W film, with color dyes added during development. It was a unique and complicated process. Because of how the film works, it’s the most difficult emulsion to scan, often producing a blue cast that doesn’t exist when viewing the slides through a projector or on a light table.

Professional labs will have a profile to color correct Kodachrome scans, but even that’s not usually a 100% match. As it used to be said, “There’s nothing like projected Kodachrome!” If the scans aren’t carefully corrected, the results are often significantly more blue than the slides. The feeling that all the world’s a sunny day (as Paul Simon sang) is completely gone. Once you know what to look for, it’s easy to spot these incorrectly color corrected Kodachrome images, and they’re prevalent.

*Rebels* – Buckeye, AZ – Fujifilm X-E4 – Kodachrome Blue

Over the last few weeks I’ve stumbled across several sets of these incorrectly color corrected Kodachromes while perusing the web, mostly from the second era of the film. I thought that the look was interesting, so I set out to recreate it on my Fujifilm X-E4; however, the process was more challenging than I had anticipated. I had assumed that Classic Chrome would be the best film simulation to base this new Film Simulation Recipe on—it was the obvious choice, right?—but I couldn’t get it to look right. It was actually the fifth film sim I tried before I decided that I was finally on the right track.

After four different modifications, I felt I got it as close as I could, and had a reasonable facsimile of the film when not appropriately color corrected. Interestingly, I compared my Recipe to some incorrectly colored Kodachrome 64 film scans in my collection—some frames I captured on a Canon AE-1 back in 1999 that (when I later had them scanned) the lab rendered too blue—and the resemblance was striking. I made one more small change to the Recipe to get it even closer, and called it good. One thing that I wish was possible is a little more color saturation, but +4 is the highest option; if +5 or maybe +6 were available, I’d have bumped Color just a tad higher.

*Actual Kodachrome 64 film — improperly color-corrected scan*

This Kodachrome Blue Film Simulation Recipe is compatible with the Fujifilm X-T4, X-S10, X-E4, and X-T30 II cameras. For X-Trans V models, set Color Chrome FX Blue to Weak. You can use it on newer GFX cameras, but it will render slightly differently, and I recommend setting Shadow to +1. This isn’t a Recipe that I suspect will be anyone’s go-to for everyday use—I’d look at Kodachrome 64 or Kodachrome II for general photography—but it’s a fun one that I think some of you will really appreciate in certain circumstances. I personally like the retro feelings that Kodachrome Blue produces.

The Fuji X Weekly App is free, yet becoming a Fuji X Weekly Patron unlocks the best App experience! One benefit of being a Patron is you get early access to some new Film Simulation Recipes, such as this one. These Early-Access Recipes will eventually become available free to everyone in time. Patrons help support Fuji X Weekly and, really, without them there would be no App. So I want to give a special “thank you” to all of the Patrons!

Find Kodachrome Blue in the Fuji X Weekly App! If you are a Fuji X Weekly App Patron, it’s available to you right now.

Example photographs, all camera-made JPEGs captured using this Kodachrome Blue Film Simulation Recipe on my Fujifilm X-E4:

*Play Garden Tools on a Wall* – Buckeye, AZ – Fujifilm X-E4

*Stormy Day Bougainvillea* – Buckeye, AZ – Fujifilm X-E4

*Growing Bougainvillea* – Buckeye, AZ – Fujifilm X-E4

*Bougainvillea Day* – Buckeye, AZ – Fujifilm X-E4

*Bougainvillea Blue* – Buckeye, AZ – Fujifilm X-E4

*Building Storm over Street Lamp* – Buckeye, AZ – Fujifilm X-E4

*Three Palms over Building* – Buckeye, AZ. -Fujifilm X-E4

*Palm Lights* – Buckeye, AZ – Fujifilm X-E4

*Corner Tower* – Buckeye, AZ – Fujifilm X-E4

*Neighborhood Roof* – Buckeye, AZ – Fujifilm X-E4

*Concrete Roof Tiles* – Buckeye, AZ – Fujifilm X-E4

*Sunlight From Above* – Buckeye, AZ – Fujifilm X-E4

*Little Blue Rainbow* – Buckeye, AZ – Fujifilm X-E4

*Red Umbrella on a Sunny Day* – Buckeye, AZ – Fujifilm X-E4

*Water Angels* – Buckeye, AZ – Fujifilm X-E4

*Fake Flowers on a Table* – Buckeye, AZ – Fujifilm X-E4

*Potted Palm Plant* – Buckeye, AZ – Fujifilm X-E4

*Fresh Flowers* – Buckeye, AZ – Fujifilm X-E4

*Two Way Stop* – Avondale, AZ – Fujifilm X-E4

*Underpass* – Avondale, AZ – Fujifilm X-E4

*Taillight* – Avondale, AZ – Fujifilm X-E4

*Two Shoes* – Buckeye, AZ – Fujifilm X-E4

*Unexpected Portrait* – Buckeye, AZ – Fujifilm X-E4

*Guitarist* – Buckeye, AZ – Fujifilm X-E4

*Attic Window* – Buckeye, AZ – Fujifilm X-E4

*Yellow Honeysuckle Trumpet* – Buckeye, AZ – Fujifilm X-E4

What could a Fujifilm Digital XPan Camera look like and should they make it?

Posted on August 18, 2023 by Ritchie Roesch

In my Will there be a new Fujifilm X camera announced in September? article I mentioned that Fujifilm should include an XPan 65:24 aspect ratio as an option on the X-Pro4, whenever that camera comes out. GFX models already have this, but Fuji hasn’t given the XPan ratio to any X-series cameras. The X-Pro4 seems like a logical place to start, especially if it is given the 40-megapixel sensor, which has plenty of resolution to support the crop. But, should Fujifilm make a “real” XPan camera, and what would that look like?

XPan was a collaboration between Fujifilm and Hasselblad in the late-1990’s and early-2000’s. XPan cameras were 35mm interchangeable-lens rangefinders that produced panoramic pictures across two film frames—the pictures were twice as wide as normal 35mm images. The cameras were also capable of capturing regular 35mm frames, should the photographer not wish to create panoramic pictures. Two XPan cameras were made; Hasselblad called them XPan and XPan II while Fujifilm named them TX-1 and TX-2. The X100-series models have a striking resemblance to XPan cameras.

*XPan crop — Fujifilm X-T5 — CineStill 400D v1 Recipe*

I don’t think it would be all that difficult for Fujifilm to make a true XPan camera. It would require two APS-C sensors placed side-by-side, or—probably more preferably—one chip cut to the same size as two. The lens would be the big issue, since X-Series lenses wouldn’t offer enough coverage. Either Fujifilm would make it a fixed-lens camera (like the X100V, but with a different lens that has coverage), or they’d need lenses that would cover the wide frame. If they decided on the interchangeable-lens concept, GF-mount lenses from the GFX series would have enough coverage, so it would make sense to use them. In other words, the XPan camera would technically be GFX, but in an X-series body and with an X-Trans sensor.

Even though the TX-1 and TX-2 looked more similar to the X100V, I think using an X-Pro body would be a good option to build it on. Call it the TX-Pro4 or X-Pan1 or something like that. The hybrid viewfinder would need to be modified to accommodate the wider frame, but otherwise the camera wouldn’t need a whole lot of changes.

*XPan crop — Fujifilm X-T5 — Kodak Ektachrome E100VS v1 Recipe*

There are three different sensors that Fujifilm is currently using in the X-Trans V generation of cameras: 40-megapixel (X-H2, X-T5), 26-megapixel stacked (X-H2s), and 26-megapixel X-Trans IV (X-S20). Which would they put into the XPan camera?

If they chose the 40-megapixel option, which would actually be 80-megapixel, that would be the most marketable, since megapixels sell. On the 100-megapixel GFX cameras, the XPan aspect ratio reduces the resolution to 50mp, while the 50-megapixel models reduces the resolution to 25mp; 80mp would be much more than either! The disadvantage would be the processing power required and heat dispersion necessary, which would be a huge challenge for Fujifilm, so I don’t think this is a likely option.

*XPan crop — Fujifilm X-T5 — Fujicolor Superia 100 Recipe*

The other two are both 26-megapixel sensors, which would equal 52mp on an XPan model. This would be the same resolution as using the XPan aspect ratio on the 100mp GFX cameras. The new stacked sensor is great for speed but is much more expensive, while the older X-Trans IV sensor is still good yet affordable. Of the two, the stacked sensor is the most intriguing; however, it would likely raise the price of the camera by around $800-$1,000 over using the X-Trans IV option. As the X-S20 demonstrates, pairing the X-Trans IV sensor with the X-Trans V processor is a viable option, and probably what Fujifilm should choose.

Basically, I’m suggesting that Fujifilm modify the (eventual) upcoming X-Pro4 with two 26mp X-Trans IV sensors (instead of the presumably 40mp X-Trans V sensor that the regular X-Pro4 will have), utilizing X-Processor 5. This would give the camera 52mp of resolution when shooting the XPan aspect ratio, or 26mp when shooting in 3:2. The XPan camera would have over 2.5-times more resolution than shooting a 40mp sensor cropped to the XPan aspect ratio.

*XPan crop — Fujifilm X-T5 — Classic Slide Recipe*

Who would buy this camera? Wouldn’t it be super niche? It would indeed be niche, but it would also be a “wow” product that a lot of people would talk about. Where I think it would get a lot of unexpected attention is with cinematographers, since some of the ultra-wide aspect ratios (think Ultra Panavision) could be shot in 4K, 6K, and possibly even 8K. Also, it would provide a bridge between the X-series and GFX, since those with GFX models could use their existing lenses on this camera, and those not in the GFX system could eventually jump in after buying a couple lenses for their XPan model.

Will Fujifilm make this camera? Probably not. I’d be pretty shocked. Should they? I think so. I believe it would sell well enough that it would be worthwhile for Fujifilm. I’d definitely buy one! Would you?

Provia/STD — Fujifilm XF1 (EXR-CMOS) Film Simulation Recipe

Posted on August 17, 2023 by Ritchie Roesch

A Film Simulation Recipe for the Fujifilm XF1, X100, X10 & X-S1 cameras.

*Tower Above the Trees* – Buckeye, AZ – Fujifilm XF1 – Provia/STD Recipe

This Film Simulation Recipe was simply an attempt to improve the factory default Provia film sim, with the goal of creating a more analog-like rendering. On the XF1, Provia doesn’t look half bad out-of-the-box, but I thought with some adjustments, I could make it better. I think it turned out pretty well—I’m quite happy with the results I’m getting from this Recipe.

The Fujifilm EXR-CMOS sensor generation quality reminds me of analog half-frame, which are cameras that only expose half of a 35mm frame, allowing you to get twice as many pictures on one roll of film, but at the expense of image quality. For smaller prints it’s no big deal, but if you want to enlarge bigger than 8″x10″, the difference is noticeable, particularly the larger you print. For internet viewing and prints up to 8″x10″, the image quality from the Fujifilm XF1 is great, but I wouldn’t want to print large or crop deeply, because it would begin to fall apart. With that said, I do like the rendering from this camera—it’s a bit different from the other sensor generations.

*Lamps & Neon* – Buckeye, AZ – Fujifilm XF1 – Provia/STD Recipe

This “Provia/STD” Film Simulation Recipe is compatible with the Fujifilm XF1, X100, X10, and X-S1 cameras. You can use it on X-Trans I, X-Trans II, and Bayer models, too, but it will look slightly different (feel free to try, though)—at the bottom of this article is one picture captured on my Fujifilm X70, which is an X-Trans II model, using this Recipe.

Provia/STD
Dynamic Range: DR-Auto
Highlight: -1 (Medium-Soft)
Shadow: -1 (Medium-Soft)
Color: +1 (Medium-High)
Sharpness: -1 (Medium-Soft)
Noise Reduction: -2 (Low)
White Balance: 5600K, -3 Red (R/CY) & -1 Blue (B/Ye)
ISO: Auto, up to ISO 1600
Exposure Compensation: 0 to +1/3 (typically)

Example photographs, all camera-made JPEGs using this Provia/STD Film Simulation Recipe on a Fujifilm XF1:

*Potted Palm* – Buckeye, AZ – Fujifilm XF1

*Five-Story Tower* – Buckeye, AZ – Fujifilm XF1

*Block Wall Vines* – Buckeye, AZ – Fujifilm XF1

*Singular Bulb* – Buckeye, AZ – Fujifilm XF1

*Yellow Trumpet Blossoms* – Buckeye, AZ – Fujifilm XF1

*Bunch of Blossomed Bougainvillea* – Buckeye, AZ – Fujifilm XF1

*Roof Design* – Buckeye, AZ – Fujifilm XF1

*Street Lofts* – Buckeye, AZ – Fujifilm XF1

*Multicolored Water in Mason Jars* – Buckeye, AZ – Fujifilm XF1

*Moose Antlers* – Buckeye, AZ – Fujifilm XF1

*Fuji X Weekly* – Buckeye, AZ – Fujifilm XF1

Comparison

*Captured using this Provia/STD Recipe on a Fujifilm X70*

Find this Film Simulation Recipe and nearly 300 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.

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Will there be a new Fujifilm X camera announced in September?

Posted on August 16, 2023 by Ritchie Roesch

Fujifilm will be announcing some new gear on September 12; Fujirumors is reporting that it will be GFX cameras and lenses, including a GFX100 successor (which, apparently, wasn’t the GFX100S), GF 55mm f1.7, GF 30mm f/5.6 tilt-shift, and GF 110mm f/5.6 tilt-shift. A rumor has floated for awhile now that two X-series cameras would be released in 2023. The first was the X-S20. What will the second be? And will it be announced in September?

We know that the X100V replacement won’t come until next year, so which one will be next? There’s been a lot of speculation that it could be the X-Pro4 because it’s long overdue; however, if it is, something would have likely already leaked about it, so I’m marking it as unlikely. How about an X80? Fujifilm absolutely should release this camera, but I think that ship has sailed in their minds, and it’s not even on the list of potential future models. X-A8 or X-T300? Those lines have been discontinued, so no. It’s much too soon for an X-H3 or X-T6 or X-S30. What does that leave? The X-E5 or X-T40 (which they might call X-T50). Let me give a few quick reasons why I think it will and won’t be each of those models.

It will be the X-E5 because the X-E4 was a hot commodity just before being surprisingly discontinued (presumably so that manufacturing efforts could be diverted to the X100V). It was backordered everywhere and even sometimes selling for more than MSRP. There’s still quite a demand for it, but so very little supply. It was strange that Fujifilm axed an in-demand model, but if they were preparing to release a successor, it makes a lot more sense.

It won’t be the X-E5 because Fujifilm will probably only offer one base-level camera going forward (due to shifting markets), and between the X-T00 and X-E lines, it’s more likely the X-E that’s not renewed. Besides that, historically, the X-E line comes at the very end of a sensor generation, not towards the beginning or middle.

*Wearing Grandpa’s Hat* – South Weber, UT – Fujifilm X-T30 – Kodacolor

It will be the X-T40 (or X-T50) because this line is long overdue for an update. The X-T30 was released over four years ago. The X-T30 II was an extremely minor upgrade, mostly just a firmware update that should have been given to the X-T30. Both the X-T30 and X-T30 II have been discontinued, so it makes sense that a new version is about to come out. Besides, the X-T00 line has been a good seller for Fujifilm, and the current lineup is in desperate need for a camera of its class.

It won’t be the X-T40 because the X-T30 II was released only two years ago. While it sold well, it wasn’t as in-demand or trendy as the X-E4. Aside from that, Fujifilm is clearly focusing more on higher-end models, and not entry-level.

*Tunnel Silhouette* – Farmington, UT – Fujifilm GFX-50S – Classic Negative Industrial

What’s my opinion? I think, if an X-series camera is announced on September 12, it will be the X-T40. I don’t think the X-T40 will likely be a major upgrade, so including it on the same day as the GFX150 (or whatever the new GFX camera will be called) makes sense. Just as likely, no X-series models will be announced on September 12; perhaps the next camera will be the X-Pro4 in November (that’s just speculation, I have zero inside information).

The X-T40 will probably be the exact same thing as the X-T30 II, except with the X-Processor 5, which brings improved autofocus and video specs, along with the Nostalgic Neg. film simulation. I suspect that it will have the same X-Trans IV sensor and the same NP-W126S battery, and be 95% the same camera. I don’t think it will be revolutionary; however, it will be Fujifilm’s sub-$1,000 option, which I think is still important to offer. Don’t be surprised, if Fujifilm does decide to eventually release an X-E5, that the X-T00 and X-E lines aren’t available at the same time. In other words, they might manufacture the X-T40 for a year or two (depending on how it sells), and then discontinue it as they prepare to release the X-E5. Once that’s been on the market for a year or so, it’ll get discontinued in time for the next X-T00. I think Fujifilm sees these two models as competing against themselves to some degree. I wouldn’t be surprised at all if one of these two lines was simply (and quietly) discontinued.

*Indoor Blooms* – Salt Lake City, UT – Fujifilm X-Pro3 – Fujicolor Superia 800

In my opinion, I think Fujifilm has been secretly working on the X-Pro4, and I wouldn’t be shocked if it was released in November (like the X-T5 was last year). I think it would make a ton of sense. They’ll probably readdressed the rear screen somehow. I do believe it will have the 40mp sensor, and don’t be surprised if it is the first X-series camera with the XPan aspect ratio as an option. This would be a smart move, I think, and it would fall within Fujifilm’s shift towards focusing more on higher-end cameras and less on lower-end.

What do you think? Will an X-series camera be announced on September 12? Which model will it be? What do you hope for? Let me know in the comments!