Tomorrow, myself and Fujifilm X-Photographer Nathalie Boucry will be discussing live on YouTube three “killer” Film Simulation Recipes. This will be a special episode of SOOC Live, with a divergent format and on an abnormal date.
This season, our broadcasts have been (with a few exceptions) the first and last Thursday of each month—the first episode introduces a theme and the second finishes the discussion. So far, we’ve talked about Street Photography, Storytelling, AI, Travel Photography, and Black & White. This month there’s only one episode, and it’s right in the middle of the month, on September 14 at 10:00 AM Pacific Time, 1:00 PM Eastern. I hope that you can join us. As always, it’s an interactive show, and your participation makes it better.
I’ve included the video below, so that you can easily locate it tomorrow. You can also find it on the SOOC Live YouTube channel. See you tomorrow!
Black-and-white pictures are abstract by nature. They’re not faithful reproductions of the world as we see it. Because it is abstract, the photographer is invited to capture the scene in a unique way, with a vision that is dissimilar to—and perhaps even the opposite of—reality. It’s not so much about what the scene is, but about how we see the scene through a divergent eye, and how we can express that to the viewer. It’s a timeless approach to fine-art photography.
The strength of color photographs is color, but it’s also its weakness. When color works within a color theory—perhaps contrasting or harmonious—it can create an especially dramatic or beautiful picture; however, when the colors within an image work against each other, it can be a distraction. B&W photos remove the distraction of color, allowing the viewer to see the important elements without color fighting for their attention—it’s the art of subtraction.
Black-and-white photography is about light and shadow. It’s about contrast. It’s about shape. Texture. Pattern. Space. Emotion. Those are very important elements to color photography, too, but they’re even more critical to B&W pictures. Mastering monochrome will make you a better photographer, even for your color work.
Join myself and Fujifilm X-Photographer Nathalie Boucry as we finish our discussion of B&W photography in-depth on SOOC Livethis Friday, August 25th, at 10:00 AM Pacific Time, 1:00 PM Eastern. I’ve included the video below so that you can easily find it on Friday. Also, if you haven’t uploaded your photographs captured with the Kodak Tri-X 400, Kodak T-Max P3200, Ilford HP5 Plus 400, and/or Acros Film Simulation Recipes, be sure to do so ASAP (click here)! There’s not much time, so don’t delay. I hope to see you on Friday!
Also, if you missed our the initial discussion of black-and-white photography, check it out below:
We’re just two days away from the next SOOC Livebroadcast! Fujifilm X-Photographer Nathalie Boucry and I will finish our discussion on Travel Photography, share your pictures (better upload your pictures quick if you haven’t yet), and answer any questions that you might have. It will be a great time, and I hope to see you there!
Join Nathalie and I on Thursday, July 27th, at 10:00 AM Pacific Time, 1:00 PM Eastern. Your participation makes these episodes great, so I hope that you can be there. See you in two days!
If you missed Part 1 of Travel Photography, be sure to watch it. I’ve included it below:
Next week—on July 27th—Fujifilm X-Photographer Nathalie Boucry and I will be chatting about travel photography in our upcoming SOOC Livebroadcast, including showing your pictures and answering your questions. I hope that you can join us!
The Q&A shows, which are the Part 2 of our monthly topics, are always a lot of fun. They’re more relaxed and interactive. Your participation makes them great—your role is vital! If you don’t have next week’s broadcast on your calendar, be sure to mark it now. I’ve included it below so that you can easily locate it.
Two weeks ago was the Part 1 episode, where Nathalie and I introduced the theme of travel photography. We discussed all sorts of considerations and gave many tips. If you haven’t yet seen that show, you’ll want to take some time to watch it. I’ve included the broadcast below, and you can also find it on the SOOC Live YouTube channel.
In that episode we challenged you to shoot with one or more of these four Film Simulation Recipes: 1970’s Summer, Elite Chrome 200, Fujichrome Provia 100F, and Kodacolor VR. Additionally, if you want an even greater challenge, you can try to get good results from one or more of these Recipes in unfavorable light. And if you want to go boss-level, the third challenge is to print and frame one of your pictures that were captured with these Recipes. To summarize: Level 1 is to use the Recipes listed above, Level 2 is to shoot those Recipes in less-than-ideal light, and Level 3 is to print and frame one of the pictures you captured during the first two levels. Got it?
We invite you to share your results with us and the SOOC Live community. Please upload your images (click here) captured with our four recommended Recipes to be potentially featured in the next episode and also included in the Viewers’ Images slideshow. Don’t forget to include the Film Simulation Recipe name in the file name, so that we know which Recipe you used. The deadline for submission is Tuesday the 25th, which means that you still have a little time, but not a lot, so don’t procrastinate. I look forward to seeing your pictures!
Last month’s Viewers Images slideshow was delayed a little due to a few unfortunate and unforeseen circumstances. If you haven’t yet watched it, I’ve included it below. Thank you to everyone who participated!
I traveled to California’s central coast last month. If you regularly read this blog, you’ve certainly seen the pictures, such as Pacific Poppies above. Well, tomorrow—July 6th—Fujifilm X-Photographer Nathalie Boucry and I will be chatting about travel photography in our SOOC Livebroadcast. I hope that you can join us at 10:00 AM Pacific Time, 1:00 PM Eastern, as it is an interactive program, and your participation will make it better.
We have a lot of points to discuss—from Film Simulation Recipes to camera gear to practical advice and so much more! If you have any upcoming travel plans, this is a can’t-miss episode! I’ve included it below so that you can easily find it. If you don’t yet subscribe to the SOOC Live YouTube channel, be sure to do so now, so that you don’t miss any future shows.
My personal favorite of these four is Urban Dreams, which has a Kodachrome 200 vibe. Especially during overcast conditions and blue-hour, this is a Recipe that I really enjoy using—I shot a lot with it on my coastal trip. Kodak Ektachrome E100VS v1 is my second favorite, which is good for sunny days when you want colors to pop. My third favorite is Vivid Summer Glow, which has some similarities to the Kodachrome II Recipe, but I like Kodachrome II better. Last and least, Soft Blue Classic does alright when the sun is high and the light is warm, but overall I didn’t like it very much.
The next SOOC Live broadcast will be this coming Thursday, June 29th, at 10:00 AM Pacific Time, 1:00 PM Eastern. We’ll finish our discussion of these four AI-made Film Simulation Recipes, and much more. I hope that you can join us, because it’s an interactive program, and your participation makes it better!
During the last SOOC Live show, we challenged you to shoot with these four ChatGPT Film Simulation Recipes. I hope that you’ve had fun trying them! As a reminder, you have until tomorrow (June 27th) to upload your pictures captured with these Recipes (click here) for the next show, so you’ll want to do so quickly if you haven’t already. Be sure to include the name of the Recipe used in the file name, so that we can keep track of which is which.
I hope to see you on Thursday!
Pacific Cove – Montaña de Oro SP, CA – Fujifilm X100V – Kodak Ektachrome E100VS v1
Lower Sea Cliff – Pismo Beach, CA – Fujifilm X100V – “Soft Blue Classic”
Wave Crashing on Rock – San Simeon, CA – Fujifilm X100V – “Vivid Summer Glow”
House on the Seaside Cliffs – Pismo Beach, CA – Fujifilm X100V – Urban Dreams
Today I’ll be live on YouTube! The SOOC Live broadcast will begin at 10:00 AM Pacific Time, 1:00 PM Eastern—I hope that you can join myself and Fujifilm X-Photographer Nathalie Boucry as we finish our discussion of storytelling photography, showcase some of your pictures, answer your questions, and more! This episode has been delayed a few times, but it is really going to happen today!
It’s actually a double-header, so after that broadcast we’ll jump right into the next episode. Join us again at Noon Pacific Time, 3:00 PM Eastern as we discuss using ChatGPT to make Film Simulation Recipes!
Please join us for one or both of those shows if you can! The SOOC Live broadcast is an interactive program, so the more who can join in and participate, the better it is. I hope to see you in the show today!
Also, be sure to check out the Viewer’s Images slideshow—your pictures! I want to say a big “thank you” to everyone who submitted pictures for the program, without you the episodes wouldn’t be anywhere near as good.
***Update*** The show has been postponed until June 2nd, due to technical issues. Sorry.
Just very quickly: the next SOOC Live broadcast is today at Noon Pacific Time, 3 PM Eastern (two hours later than usual). I hope that you can join Fujifilm X-Photographer Nathalie Boucry and myself as we finish our discussion of storytelling photography, showcase some of your pictures, answer your questions, and more!
If you don’t follow SOOC Live on YouTube, be sure to subscribe so that you don’t miss any future episodes.
I’m sorry to announce that today’s SOOC Live broadcast has been postponed one month, and next week’s show has been canceled. A number of unforeseen and unfortunate life events happened, and something had to give. Sadly, it became obvious late last night that today’s show just wasn’t going to work out.
The silver lining is that you have more time to shoot with the four Film Simulation Recipes that we are challenging you to shoot with: Reggie’s Portra, AgfaChrome RS 100, Classic Slide, and Ilford Delta Push Process. Be sure to try those Recipes for your storytelling photography. Additional challenges, for those who want more, are to use layered compositions and/or elicit emotion. If you missed the last episode, be sure to watch it (click here), because all of this will make a lot more sense to those who have viewed the broadcast.
For those who don’t know, SOOC Liveis a bimonthly broadcast where Nathalie Boucry and I discuss Film Simulation Recipes, give tips and tricks for achieving the results you want straight-out-of-camera, and answer your questions. Basically, we’re trying to help you master your camera, with a focus on simplifying your photographic workflow.
Underwood Typewriter – Vulture City, AZ – Fujifilm X-T5 – AgfaChrome RS 100 Recipe
Due to unforeseen circumstances, the next SOOC Live broadcast is being delayed one day, and will now be on Friday April 28, and not Thursday the 27th. I apologize for any issues that this might cause. I hope that you can still join us!
Don’t forget: the next show will be LIVE on Friday the 28th! It’s an interactive program, so the more who can tune in, the better it will be. I look forward to seeing you then!
Sometimes a picture is worth a thousand words—a lot can be nonverbally communicated through an image. But what exactly is storytelling photography? How do we effectively become storytellers with our cameras? Those questions and so many others will be discussed at length in the next SOOC Livebroadcast, which is THIS Thursday, April 6th, at 10 AM Pacific Time, 1 PM Eastern. Mark your calendars now! I hope you can join us live!
For those who don’t know, SOOC Live is a bimonthly broadcast where Nathalie Boucry and I discuss Film Simulation Recipes, give tips and tricks for achieving the results you want straight-out-of-camera, and answer your questions. Basically, we’re trying to help you master your camera, with a focus on simplifying your photographic workflow. On the first Thursday of each month we introduce and discuss a theme—the theme for March was Street Photography—and the fourth Thursday of each month we look at the photographs captured within the theme using the Recipes, talk about lessons learned, and answer any and all of your questions. It’s an interactive show, and your participation is what makes it great!
Last Thursday was the Q&A broadcast. If you missed it when it was live, you can watch it now (see below). We had some very good discussions about street photography, so be sure to play it if you haven’t seen it yet!
Also, check out the Viewer’s Images slideshow! It was so great to see your wonderful pictures—they were quite inspiring to me—and I appreciate everyone who shared—thank you! Take a look!
Be sure to follow SOOC Live on YouTubeif you don’t already, so that you don’t miss any broadcasts. I look forward to seeing you in just a few days as we talk about Storytelling! This will be an especially insightful episode, I think, so you won’t want to miss it. See you on Thursday!
Want to talk about street photography? Yeah? Me, too!
Join myself and Fujifilm X-Photographer Nathalie Boucry this Thursday as we discuss Street Photography live! We’ll talk about the four Film Simulation Recipes—Kodachrome 64, Classic Kodak, Serr’s 500T, and Agfa Scala—that we’ve been shooting with, show a selection of your pictures, answer any questions that you might have, and much more. I hope that you can join us on March 30 at 10 AM Pacific Time, 1 PM Eastern! This is 2nd part to our discussion, so click here if you missed the last broadcast.
We are inviting you—challenging you, in fact—to shoot with one, two, three, or even all four of the Film Simulation Recipes this month. For those wanting an extra challenge, we have two: 1) use reflections and/or silhouettes in your pictures and 2) use a 1/15 shutter speed. These extra challenges are completely optional, but I am excited to see what you do with them. Upload your images by today: up to three of your favorite street photography photographs captured with one (or more) of the four Film Simulation Recipes that we suggested you try—please include the Recipe(s) you used in the file name so that we know. The uploaded pictures will be included in the Viewer’s Images slideshow video and have a chance to be featured in the next live broadcast. Don’t procrastinate! If you have something to upload, be sure to do it right now (click here to upload).
Of course, we don’t just ask you to shoot with these Recipes—Nathalie and I are doing it, too, right along with you. This is a community-wide project, which means that everyone is invited to participate. Below are a few of my street photography pictures for this month. I didn’t do real well with the extra challenges, but I feel good that I tried, even if I wasn’t all that successful.
For those who don’t know, SOOC Liveis a (now) bimonthly broadcast where Nathalie Boucry and I discuss Film Simulation Recipes, give tips and tricks for achieving the results you want straight-out-of-camera, and answer your questions. Basically, we’re trying to help you master your camera, with a focus on simplifying your photographic workflow. Each episode will be a different theme, and Season 3 kicks off with the topic of Street Photography. If that’s something you are interested in, be sure to tune in.
Today’s broadcast begins at 9:00 AM Pacific Time (Noon Eastern Time). It’s an interactive program, so your participation makes the show better. I hope to see you soon!
Season 3 of SOOC Live kicked off today! I want to give a big shoutout to everyone who tuned in, and a big “thank you” to everyone who participated. It’s an interactive program, so your involvement is essential to making it great. If you missed it when it was live, you can still watch it above. Don’t forget to subscribe to the new YouTube channel.
For those who don’t know, SOOC Live is a (now) bimonthly broadcast where Nathalie Boucry and I discuss Film Simulation Recipes, give tips and tricks for achieving the results you want straight-out-of-camera, and answer your questions. Basically, we’re trying to help you master your camera, with a focus on simplifying your photographic workflow.
In the show we announced several changes for Season 3. First, we are going to have shorter but more frequent broadcasts. Beginning in March, we’ll be live on the first and fourth Thursdays of each month. Another change is that instead of discussing a single Film Simulation Recipe each month, we’ll be discussing a theme (such as street photography, the theme for March) and how to use Recipes within that theme. There are a number of other changes, too, so if you want to know them all, be sure to watch the show.
We invite you to join us on March 2 for the Let’s Hit the Streets episode about street photography. It’a already scheduled on YouTube, so be sure to set a reminder. I hope to see you then!
During this last SOOC broadcast, we attempted something never done before by anyone ever: create a new Film Simulation Recipe live on YouTube (which you can find at the 2:09:19 mark, if you missed the show). It was all done randomly. We spun wheels, used random number apps and programs, picked paper out of a hat, conducted a couple polls, and even had a kid pick a number—this recipe was a group effort created by you using chance. A special Thank You to everyone who participated! This was, of course, for fun. I would say that this is the least serious recipe ever to be published on this website, but that doesn’t mean you can’t use it for serious photography, because you absolutely can!
After completing the recipe, we took up name suggestions from the audience, and then ran a poll to decide which to go with, and “Mystery Chrome” won by a significant margin. The mystery is, perhaps, whether or not this is any good, or if anyone will actually use it—or maybe because it was all a mystery as it was being formed, parameter-by-parameter. We (as in the hosts, the guests, and those in the audience) also programmed this recipe into our cameras right away, and while still broadcasting live, we captured a picture, uploaded it, and shared them in the show (my picture is below). That’s the power of Fujifilm cameras and Film Simulation Recipes: within minutes of creating a recipe, people can program it into their cameras, capture an image, and share it across the globe—it can be that quick. Amazing!
Slides – Buckeye, AZ – Fujifilm X-H1 – “Mystery Chrome”
Interestingly, this recipe—completely by luck—has a Kodak-like reversal film look, thanks to Classic Chrome, the white balance, and Highlight/Shadow settings. I think it’s somewhat similar to Kodachrome 200—it’s not quite right for that, but certainly in the ballpark, and probably the closest recipe on this website for that film. This is a high-contrast recipe, and is best for use in low-contrast situations or to achieve bold results in mid or high contrast scenarios. It certainly has the potential to be well-liked, but I don’t suspect it will be anyone’s go-to recipe for everyday photography.
If it were up to me, I would make one modifications to Mystery Chrome: Noise Reduction to -4 instead of +4. I’m not a big fan of the in-camera Noise Reduction, and I like to take it all the way down. For internet viewing, and even 8″ x 12″ prints, you’ll have a hard time even noticing the difference between +4 and -4, but if you zoom in or print larger, it becomes more obvious. Maybe you prefer the increased Noise Reduction; personally, I do not. All of the photos in this article were captured with Noise Reduction set to +4.
This Mystery Chrome Film Simulation Recipe is compatible with all Fujifilm X-Trans III cameras—X-Pro2, X100F, X-E3, X-T2, X-T20, and X-H1—plus the X-T3 and X-T30 by simply setting Color Chrome Effect to Off. For newer X-Trans IV cameras, additionally set Color Chrome FX Blue to Off, Clarity to 0, and choose a Grain size (either Small or Large)—if you use it on X-Trans V cameras, blues will render slightly more deeply. For GFX, shadows will render slightly less dark, which you might actually prefer.
Classic Chrome Dynamic Range: DR400 Highlight: +3 Shadow: +4 Color: 0 Color Chrome Effect: N/A (X-Trans III) or Off (X-T3/X-T30) Sharpness: -4 Noise Reduction: +4 Grain: Strong White Balance: Daylight, +3 Red & -5 Blue ISO: Auto up to ISO 6400 Exposure Compensation: +1/3 to +2/3 (typically)
Example photographs, all camera-made JPEGs captured using this “Mystery Chrome” Film Simulation Recipe on my Fujifilm X-H1:
Slides Plus Canisters – Buckeye, AZ – Fujifilm X-H1
Corvette Abstract – Buckeye, AZ – Fujifilm X-H1
Taco Lamp – Buckeye, AZ – Fujifilm X-H1
Happy Girl – Buckeye, AZ – Fujifilm X-H1
Late Bloomer – Buckeye, AZ – Fujifilm X-H1
Rainbow Trumpets – Buckeye, AZ – Fujifilm X-H1
Wren in Rome – Buckeye, AZ – Fujifilm X-H1
Traffic Flag – Buckeye, AZ – Fujifilm X-H1
Pergola Lights – Buckeye, AZ – Fujifilm X-H1
Autumn Rainbow – Buckeye, AZ – Fujifilm X-H1
Amber Autumn – Buckeye, AZ – Fujifilm X-H1
Brilliant Leaf – Buckeye, AZ – Fujifilm X-H1
Yellow Tree – Buckeye, AZ – Fujifilm X-H1
Bougainvillea & Palm Fronds – Buckeye, AZ – Fujifilm X-H1
Nobody pays me to write the content found on fujixweekly.com. There’s a real cost to operating and maintaining this site, not to mention all the time that I pour into it. If you appreciated this article, please consider making a one-time gift contribution. Thank you!
Join me next week for a very special SOOC broadcast! On Thursday, December 8, at 8:30 AM Pacific Time, 11:30 AM Eastern, Fujifilm X-Photographer Nathalie Boucry and I, plus a number of guests, will get festive live on YouTube, as we finish our discussion of the Kodak Ektachrome 100SW Film Simulation Recipe (don’t forget to upload your pictures by December 6th—click here). We have several fun surprises planned, so this is an episode that you won’t want to miss! I hope to see you then!
For those who don’t know, SOOC is a monthly live video series, with each episode focused on a different Film Simulation Recipe. It is a collaboration between Tame Your Fujifilm (Fujifilm X-Photographer Nathalie Boucry) and Fuji X Weekly (Ritchie Roesch). SOOC is a fun and educational experience where we not only talk about Fujifilm camera settings, but also answer your questions and give tips and tricks. Basically, we’re trying to help you master your Fujifilm camera, with a focus on simplifying your photographic workflow.
If you missed the last broadcast… due to technical difficulties, it’s been divided into Part 1 and Part 2, which you can find below. Also, I’ve included the last Viewers’ Images slideshow (your pictures!) at the bottom, in case you missed that, too.
Today’s SOOC live broadcast started out well. Very well, in fact. A lot of you tuned in—even Fujirumors! There was a lot of participation. It was on pace to be one of the best episodes yet!
Then it all came to an abrupt end.
When you do a live broadcast, there’s bound to be some trouble. Especially since we’re doing this from two different continents, there’s a lot of opportunities for technical difficulties. If you’ve watched a couple SOOC broadcasts before, you’ve likely seen some of these unfortunate issues. It’s expected that things won’t go completely according to plan, and there will be some minor hiccups here and there. Today’s hiccup was far from minor. At almost the two-hour mark, as we were nearing the end of the show (but not at the end—we still had plenty to say), YouTube cut us off. The broadcast just ended, mid-sentence. We were suddenly done. We tried to get it up-and-running again, but that was a failure, too, due to additional technical difficulties.
If you didn’t watch it live, you can view the broadcast below—just know that it ends quite abruptly when it shouldn’t. It’s incomplete.
I have to apologize for this. There’s a lot of problems that we can work through. “The show must go on,” is the saying, and normally that’s what we do. There was no going on from this, though—it was a fatal flaw. The broadcast was over, and we couldn’t salvage it. I’m really sorry, because you gave up a lot of your time to tune in and participate. We want to give you our best, and we couldn’t do that. It’s embarrassing. I hope that our situation wasn’t too much trouble for you.
Nathalie and I want to finish the show. We tried to do that today, but it didn’t work out. So, instead, we’ll finish the episode with a Part 2 on Tuesday, November 22nd, at 9:30 AM Pacific Time, 12:30 Eastern. We’d like to finish our discussion of the recipe-of-the-month, Kodak Ektachrome 100SW (here and here), reveal the giveaway winner, and make a special announcement. Those are the things we couldn’t say today because we were cutoff. This special edition Part 2 on Tuesday will be a much shorter show. I hope that you can join us live!
For those who don’t know, SOOC is a monthly live video series, with each episode focused on a different Film Simulation Recipe. It is a collaboration between Tame Your Fujifilm (Fujifilm X-Photographer Nathalie Boucry) and Fuji X Weekly (Ritchie Roesch). SOOC is a fun and educational experience where we not only talk about Fujifilm camera settings, but also answer your questions and give tips and tricks. Basically, we’re trying to help you master your Fujifilm camera, with a focus on simplifying your photographic workflow. It’s also interactive, and your participation makes it great!
I want to say a big “thank you” to everyone who submitted pictures using the Fujichrome Sensia 100 Film Simulation Recipe! The Viewers’ Images slideshow video is below, so be sure to take a look!
SOOC was live yesterday. If you missed it, you can watch it today—I’ve included the full episode at the bottom of this article. This was one of my favorite SOOC broadcasts so far, and much of the thanks for that goes to you! Everyone who tuned in and participated in some way made it exceptional. Definitely, if you couldn’t watch it live, be sure to take some time to view it now. Also, thank you to everyone who submitted pictures using the Kodak Portra 400 Film Simulation Recipe. The Viewer’s Images slideshow video is above, so be sure to take a look!
For those who don’t know, SOOC is a monthly live video series, with each episode focused on a different Film Simulation Recipe. It is a collaboration between Tame Your Fujifilm (Fujifilm X-Photographer Nathalie Boucry) and Fuji X Weekly (Ritchie Roesch). SOOC is a fun and educational experience where we not only talk about Fujifilm camera settings, but also answer your questions and give tips and tricks. Basically, we’re trying to help you master your Fujifilm camera, with a focus on simplifying your photographic workflow.
The new recipe-of-the-month is Fujichrome Sensia 100. Be sure to shoot with that and upload your pictures (click here) by November 15th to be included in the next broadcast, which will be on November 17th (mark your calendars now!).
SOOC will be live this Thursday, October 27! Join Fujifilm X-Photographer Nathalie Boucry and myself as we finish our discussion of the Kodak Portra 400 recipes, and introduce the next recipe-of-the-month: Fujichrome Sensia 100. The PreShow kicks off at 9:30 AM Pacific, 12:30 PM Eastern, and the main show begins 30 minutes later. I hope to see you then!
I’m currently sick with the flu, and because of that the SOOCbroadcast scheduled for this Thursday has been postponed one week. Nathalie and I will instead be live on Thursday, October 27th. Sorry for any inconvenience this might cause, and I hope to see you on the 27th!
For those who don’t know, SOOC is a monthly live video series, with each episode focused on a different Film Simulation Recipe. It is a collaboration between Tame Your Fujifilm (Fujifilm X-Photographer Nathalie Boucry) and Fuji X Weekly (Ritchie Roesch). SOOC is a fun and educational experience where we not only talk about Fujifilm camera settings, but also answer your questions and give tips and tricks. Basically, we’re trying to help you master your Fujifilm camera, with a focus on simplifying your photographic workflow.
