The Connection Between Fuji X Weekly & the New Fujifilm X100VI

Fuji X Weekly is intrinsically connected to the brand-new Fujifilm X100VI.
Let me explain.
This goes back about a year-and-a-half ago, when the Fujifilm X100V famously and suddenly became an instant hit, two-and-a-half years after its release. I later discovered that I played a significant role in that. You see, social media influencers on TikTok and Instagram began using the X100V, and when they shared their pictures, it caused a spike in interest in the camera, which led to an explosion in demand. As it turns out, those social media influencers were using my Film Simulation Recipes, and it was the film-like straight-out-of-camera pictures that ultimately caused the buzz.

Last Christmas Eve I pointed out that a number of camera stores mentioned Fuji X Weekly and my Recipes. I concluded that they were doing so because Film Simulation Recipes sell Fujifilm cameras. Many camera retailers recognize this, and so they encourage new and potential customers to check out this website.
Yesterday evening I finally had a chance to view most of the articles and videos about the upcoming Fujifilm X100VI. I caught the X Summit when it was live at 10:30 PM my time, then in the morning did a live broadcast with Fujifilm X-Photographer Nathalie Boucry discussing the event and the new camera. Then I had all sorts of things going on, and finally found some time in the late afternoon to write an article about the new camera. It wasn’t until later that I could finally take a look at what others were saying, particularly those who had early-access to the camera.
A lot of people are surprised that Fujifilm doesn’t send me their new models. This website is one of the most popular for Fujifilm (2.4 million visitors in 2023), and (as I already said) Film Simulation Recipes do more to sell Fujifilm cameras—directly or indirectly—than probably almost anyone. I pay for my gear myself, except for a few inexpensive third-party lenses that were sent to me free of charge. Fujifilm gifted me a coffee mug three or four years ago, which I still use occasionally. If I’m being completely honest, it is a little disheartening when I see others who seemingly do less for Fujifilm get the goodies; however, I never imagined that all of this would go anywhere near as far as it has (and it seems to be still growing!), so I’m just thankful to be on this ride, whatever it does or doesn’t have in store for me. If that means not getting early-access to the latest models like others did, that’s perfectly ok with me. It’s better to be grateful for what you do have than be envious of what you don’t.

As I was going through the content posted about the new camera, something caught my attention. In a number of videos, there were mentions of—or even a focus on—the JPEGs produced by the X100VI. They talked about film simulations, no need for editing (or maybe only lightly editing), and even film-like results. I didn’t catch any specific mentions of Fuji X Weekly or Film Simulation Recipes, but many hints towards it. But, in the articles, there were indeed some direct mentions, and even links to this website. The Verge said, “Ask any Fujifilm shooter, and they’ll tell you one of the company’s core strengths is JPEG processing: there are entire websites devoted to tweaking these film sims and getting the best possible straight-out-of-camera results.” They included a link to Fuji X Weekly. That’s huge! Moment stated, “If you’re interested in creating custom film recipes using film simulations, you can easily do so with the Fuji X Weekly App or by visiting the Fuji X Weekly website.” Jonas Rask wrote, “…the community that revolves around making your own custom looks from Film Simulations has exploded in popularity, largely due to the popularity of sites such as FujiXweekly.com.”
There’s a seemingly universal understanding that many of those who have already ordered (or who plan to order) the Fujifilm X100VI will be shooting straight-out-of-camera JPEGs with it. Film Simulation Recipes will be such a big part of the experience of the new camera. Even those who aren’t all that familiar with Recipes (yet) are well aware of film simulations and Fujifilm’s out-of-camera output. It’s this ability to get film-like results without the need to edit that is a big driver of all the preorders that apparently are greatly exceeding Fujifilm’s expectations. If you wanted to buy the X100VI, I hope that you ordered it quickly after preorders opened, otherwise you might have to wait a little while. I’m “sorry, not-sorry” for any role that I may have played in that. Joking aside, I hope you enjoy your new camera, for all of those who took the plunge. For those who didn’t, let’s not forget how awesome our cameras are.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
Fujifilm X100VI in black: Amazon, B&H, Moment, Wex
Fujifilm X100VI in silver: Amazon, B&H, Moment, Wex
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