The last time that I used my Fujifilm X-T30 was in early December. Yesterday was the first instance I had made any pictures with it in over six months, the longest time in-between use. Once it was my most-used camera; there was a time when I really, really liked the X-T30.
I purchased my Fujifilm X-T30 brand-new in 2019, right when it was announced in February. I used it extensively for about 15 months, until my wife gave me an X100V for my birthday. I still regularly photographed with it for awhile (although not nearly as much as before the X100V), until I purchased a Fujifilm X-E4 in March of 2021. Ever since then, my X-T30 has mostly sat on the shelf collecting dust. Every now-and-then I still capture some images with it. At first it was once every few weeks, then once every couple of months—the time gap has been growing longer and longer. Finally, it surpassed six months.
You might think that it’s time to sell it. If I’m not using the camera, perhaps someone else could. I’m sure there are people contemplating a used X-T30 right now. But I kind of want to hold onto it awhile longer. I have a lot of memories with the camera. In fact, just today my wife was showing me some family pictures from 2019 and early 2020, and in a number of them I have an X-T30 in my hands or around my neck. Maybe I should consider parting ways with it, but I’m not ready to do so just yet.
Especially after yesterday. I dusted the camera off, attached a TTArtisan 27mm f/2.8 lens, loaded it with my Kodacolor Recipe, and captured a bunch of pictures—I’ve included four of those images above. It was so much fun! My kids enjoyed being photographed, too. I’m not a portrait photographer, but I sometimes pretend to be one. The X-T30 is a great little camera, and I particularly appreciate the diminutive size and weight of it. The Kodacolor Recipe is one of my favorites, especially for a 1980’s vibe.
While I’d prefer a Fujifilm X-T30 II or especially a Fujifilm X-T50, the X-T30—the original one from 2019—is still very good. Just because some new camera comes along that’s “better” doesn’t mean that the camera you own and use is somehow not good. The Fujifilm X-T30 is still worth owning and using in 2024, and will be for awhile to come. I definitely need to use it more often than I have recently, and not allow so much time to go by in-between picking it up.
I’ve seen a number of reviewers state that the new Fujifilm X-T50 is essentially an X100VI, but with interchangeable lenses—especially when combined with the Fujinon XF 23mm F/2 R WR. But is that really true? Is this camera and lens actually a good alternative to the Fujifilm X100VI? Let’s talk about it, and find out.
MPB is the sponsor of this article. They loaned me a Fujinon XF 23mm F/2 R WR to try out for a few weeks; however, they had no idea that I’d be using it with a Fujifilm X-T50. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their platform—you can learn more about MPB here. Thank you, MPB, for making this article possible!
The premise is simple: the Fujifilm X-T50 and Fujifilm X100VI share a heck-of-a-lot of technical specs, they’re similarly sized, and, when you use the Fujinon 23mm f/2 lens on the X-T50, they have seemingly identical glass. The comparison is natural. But, if we dig deeper, it’s easy to spot some differences, too. In other words, there’s enough in common to consider them quite similar, but enough divergent that they shouldn’t be thought of as alike.
First, the similarities. Both Fujifilm cameras share the same 40mp X-Trans V sensor and processor. They both have IBIS. They use the same (old) NP-W126S batteries. They have the same film simulations. Video specs are identical. The tilting rear LCD is similar. On paper, the lenses are seemingly identical when the Fujinon 23mm f/2 is paired with the X-T50. At first glance you might think that the X-T50 is indeed an interchangeable-lens X100VI.
But there are some significant differences. Most obviously, the X100VI is rangefinder-styled, while the X-T50 is SLR-styled. The X100VI has a hybrid optical/electronic viewfinder, while the X-T50 has an EVF (not optical), and with a little less resolution. The X100VI has a (nearly) silent leaf shutter and built-in ND filter. The X100VI is weather-sealed (as long as you attach a filter to the lens), while the X-T50 isn’t (note: the Fujinon XF 23mm f/2 R WR lens is, in fact, weather-resistant). The X100VI has an ISO ring around the shutter knob; the X-T50 has a Film Dial. The X-T50 with the Fujinon 23mm f/2 is slightly larger than the X100VI. The X100VI is roughly $165 cheaper than the X-T50 with the Fujinon 23mm f/2 when you buy the lens used.
While the lens permanently attached to the X100VI is seemingly identical to the Fujinon XF 23mm f/2 R WR, they are actually not the same. Quite similar? Yes. Identical? No. They each have their own character. Things like lens flare, sunstars, micro-contrast, and bokeh are slightly divergent. I cannot say which is better, especially since that is subjective; personally, I like both lenses. If I didn’t own an X100VI, the Fujinon XF 23mm f/2 R WR is one that I would definitely have. Even though the characteristic of the two lenses are different, I feel like owning both is perhaps a bit redundant, unless you just really love the 35mm full-frame-equivalent focal length.
The Fujifilm X-T50 with the 23mm lens offers a similar yet divergent experience than the X100VI, but are they “close enough” for most people? Probably, especially if you cannot find an X100VI because the demand is so high currently. Overall, the X100VI is a more premium camera, and there’s a reason why it’s historically desirable. For the Fujifilm faithful, the X-T50 combined with the Fujinon XF 23mm f/2 R WR lens is not likely a sufficient-enough substitute for the X100VI; however, for the casual buyer, it probably is, and it might even make more sense, since you can interchange the lenses.
For those on a budget, you may want to consider the Fujifilm X-T30 II, which is similar to the X-T50 (however, without IBIS, fewer megapixels, and two less film simulations), but is less expensive. The Fujifilm X-T30 II combined with a used Fujinon 23mm f/2 lens will run you roughly $350 less than an X100VI, making it an excellent bargain. Yes, the X-T50 is the “better” camera, but the X-T30 II is nearly as good for significantly less money. The X-T30 II combined with the 23mm lens is more similar to the X100V than the X100VI, but most of the comparisons still apply.
I had a lot of fun photographing with the Fujinon XF 23mm f/2 R WR lens attached to a Fujifilm X-T50. It’s fantastic, a very useful focal length, and a compact size. Because I own a Fujifilm X100VI, I don’t anticipate buying the lens; however, if I didn’t have an X100-series camera, the 23mm f/2 would be essential to have in my kit. Thank you, MPB, for letting me use one for awhile!
Example pictures, captured with a Fujifilm X-T50 + Fujinon XF 23mm f/2 R WR lens on a recent trip to New York City:
Up next in this series: Leica Q2 from the perspective of a Fujifilm fanatic
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The brand-new Fujifilm X-T50 was just announced! It’s both surprising and intriguing. This might be Fujifilm’s most contentious model since the X-Pro3, but it shouldn’t be controversial at all. What exactly is the X-T50? Is it the right camera for you? I’ll try to answer those questions in this article.
The double-digit X-T line has traditionally been Fujifilm’s mid-level, enthusiast-grade, interchangeable-lens, SLR-styled models (that’s a mouthful!). It’s the little brother of the single-digit X-T cameras, like the X-T2 and X-T3. With the discontinuation of the low-end triple-digit X-T series, the double-digit X-T cameras have become Fujifilm’s de facto entry-level option. The Fujifilm X-T30 II, which was released in November of 2021, is the current base model, although it’s neither cheap in quality or price—it’s still a mid-tier APS-C camera.
The X-T50 is not the successor to the X-T30 II, but a whole new (yet highly similar) line. Fujifilm plans to sell the X-T30 II alongside the X-T50, similarly to what they did with the X-T3 and X-T4 a few years back. This also means that there is a potential future successor to the X-T30 II, perhaps called the X-T30 III or X-T40; I don’t know that for sure, but I think it is a fair assumption. The main thing for you to know is that the X-T50 is not a replacement for any previous model, but a whole new camera.
There are some key things that set the X-T50 apart from the X-T30 II. First is the 40mp X-Trans V sensor, the same sensor found in the X-H2, X-T5, and X100VI; the X-T30 II has the 26mp X-Trans IV sensor. Second, like the other 40mp cameras, the X-T50 has IBIS; the X-T30 II doesn’t. Perhaps the biggest difference—and the one that is most contentious—is the Film Dial. The X-T30 II has a Drive Dial on top, but in its place on the X-T50 is a brand new knob for switching between the film simulations (Drive is a button on the X-T50, like on the X100VI and X-E4). Aside from that, the X-T50 is a tad bigger than the X-T30 II, has a more rounded design, and costs quite a bit more ($1,400 for the body-only). The X-T50 is more premium than the X-T30 II, but, unsurprisingly, it’s not at the same level as the X-T5. I’d call it an upper-mid-tier model, higher than the X-T30 II but lower than the X-T5.
The Film Dial is a brilliant move by Fujifilm. I know that some may not “get it” and that’s ok; not every camera is for every person. Film simulations are such an intrinsic part of the Fujifilm experience for many users. Placing it on top of the camera in a position of importance makes film simulations a more immersive experience, one that invites exploration. The Film Dial alone will sell the X-T50; 40mp, IBIS, 6K video, etc., are merely bonuses. By simply taking an already existing and loved feature, and moving it from an Fn button or Menu position to the top plate, Fujifilm reinvented the functionality of their camera.
It’s not that the X-T50 does something that the X-T5 (or any other Fujifilm camera) doesn’t, it’s only how it is presented to the photographer. You can use the exact same Film Simulation Recipes on the X-T50 that you can on the X-T5, X100VI, and X-H2, and the analog-like output is identical between each of those models. What is unique about the X-T50 is that a turn of the Film Dial will instantly change the film-like aesthetic. That experience differentiates this cameras from all the others—not just other Fujifilm models, but from every brand. The Film Dial makes the X-T50 a “digital film” camera.
I don’t want to get too deeply into what the Film Dial is and how to get the most out of it, because I have a whole article that explains it in detail (click here). What’s important to know is that the knob only changes the film simulation and nothing else. On the dial, there are eight (out of the 20) hard-set film sims (Provia, Velvia, Astia, Classic Chrome, Reala Ace, Classic Negative, Nostalgic Neg., and Acros), plus three customizable positions for your favorites that were left out. The “C” position simply disables the Film Dial.
If Fujifilm had asked for my input, I would have suggested a couple of changes. First, a C1-C7 Dial (or, better yet, a C1-C11 Dial, since there are 12 positions) would have been most ideal for those who use Film Simulation Recipes. That would’ve been less contentious, and I think a lot of current Fujifilm users would be excited for that; however, I understand why Fujifilm didn’t choose that route: a Film Dial is more inviting and less intimidating to the uninitiated. My advice to Fujifilm is to release an X-T55, which would be the exact same camera, but with a C1-C7 (or C1-C11) Dial in lieu of the Film Dial. Second, since they didn’t do that, I think it would have been really cool if each film simulation on the Film Dial could be customized into a Recipe. If Highlight, Shadow, Color, Dynamic Range, Grain, etc., etc., etc., could be custom set to each film sim on the Film Dial, that would be awesome. While Fujifilm could make that change with a Kaizen firmware update (and I very much hope they do), it would be surprising if they did. But, no worries, because I’ve figured out a good strategy for how to use the Film Dial as-is, and it’s highly enjoyable.
There are probably a number of people who are concerned that the X-T50 uses the “old” NP-W126 battery, and not the new NP-W235. I took this camera with me on multiple trips, and shot with it literally all day several times, and only once did I actually have to use a spare battery. So as long as you have two NP-W126 batteries, you should be good-to-go. Perhaps a second spare is a good idea if you record a lot of video footage.
So who is the Fujifilm X-T50 for? Is it worth buying? Should a different camera be considered instead? There are a few groups that the X-T50 makes a lot of sense for, and a couple of groups that I think it could potentially be a good option for.
First, the Fujifilm X-T50 is great for those who shoot film, but want to get into digital photography. With film prices so high right now, there are a number of analog photographers who are seriously considering their first digital camera. Or perhaps they haven’t picked up a digital camera in a long time because they didn’t appreciate the experience of it, and are searching for something that is more reminiscent of film photography. I can relate to this, personally. I have no doubts that it will be highly appealing to this group of people—after all, the X-T50 is Fujifilm’s “digital film” camera.
Next up are those who succumbed to the Fujifilm X100VI hype but cannot secure a camera due to the unprecedented demand. Specifically, I’m talking about those who are not current Fujifilm users—those who have a different brand of camera or perhaps no “real” camera at all currently. They will see the X-T50 as an alternative that they have a better chance at actually getting their hands on. Since most of the specs are exactly the same, it won’t take much to convince someone in this group to buy it instead of the X100VI. Obviously, there are some significant differences between the two models, but there are enough similarities that the X100VI’s demand (and Fujifilm’s inability to fulfill it) will notably fuel X-T50 sales. The X100VI’s hype is real, and, in my opinion, well deserved; the X-T50 is not an X100VI, but certainly close enough for many people.
Third, the X-T50 will be appealing to video content creators who desire streamlined color grading. The Film Dial works in video mode, and film simulations can reduce or even eliminate some editing steps. This is an underrated and underutilized aspect of Fujifilm cameras that I think will be employed more on the X-T50 simply because of the Film Dial.
Then there are Fujifilm X-T5 owners who want a smaller and lighter option—but with an identical output—to be a companion camera. Some might appreciate the divergent shooting experience, while others might not. I think, for this group, the X-T50 is contentions, and either you’re intrigued by it or put off, and your opinion has likely already been made.
The last group are those who have an older double-digit X-T camera, or perhaps even a triple-digit model, and are eager to upgrade to something brand-new. The X-T5 is a little too big, heavy, and/or expensive for you, while the X-T30 II doesn’t have the latest two film simulations or features like 6K video and IBIS. If you appreciate the Film Dial, the X-T50 could be perfect; otherwise, this might not be the double-digital X-T camera that you were wishing for.
I really like the Fujifilm X-T50, personally. It’s fun, and offers a divergent experience from the other retro-inspired models. But, no camera is perfect, and none are for everyone. Each person has their own preferences. I think the X-T50 will, generally speaking, appeal more to non-Fujifilm photographers than current Fujifilm owners. On one hand, that’s really good. The X-T50 will be a lot of people’s gateway into Fujifilm. On the other hand, there are plenty of people who will complain that Fujifilm should have designed it another way. I do wish that the new knob had been implemented just a little differently, but I completely understand why they did it. Just because this camera might be more well-received by those buying their first Fujifilm model, doesn’t mean that current Fujifilm enthusiasts can’t or won’t like it, too, because I think many will (I enjoyed it); however, there are some who definitely won’t.
The Fujifilm X-T50 is brilliant, as it blurs the line a little between digital and analog, and gives users a unique photography experience. I have no doubts that the Fujifilm X-T50 will be a huge success, and the new Film Dial will be a big reason for it.
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The brand-new Fujifilm X-T50 has a Film Dial! It’s their very first model with a Film Dial, actually. Turn the knob to give your photos a different analog aesthetic. The “films” are simply the various film simulations, which Fujifilm has been including in their cameras for a couple of decades now; originally there were only a few, but they’ve routinely added more over the years, and now there are 20 different film simulations to choose from. I really like the Film Dial, and I think it’s wonderful that Fujifilm has decided to make film simulations a prominent part of the X-T50 experience.
The Film Dial is great for exploration. Many photographers never venture outside of Provia/STD, or perhaps they try a few different options but end up sticking with just one, and they don’t really know what they’re missing out on with the other film simulations. Even though it is such an intrinsic part of the Fujifilm experience for many, you have to dig through the menu (or select the correct Fn shortcut) in order to change the film simulation. Now, it’s as easy as changing the shutter speed or aperture, and is placed in a prominent position of equal importance.
Fujifilm’s film simulations are good straight-out-of-the-box, but with some parameter adjustments, they can become great. To get the most out of the various film simulations, you need to make changes to the factory-default settings (a.k.a. use Film Simulation Recipes). However, the Film Dial becomes problematic when you do this because rarely do multiple film simulations look good with the same Recipe settings. Sometimes they do, such as with Kodak Portra 400 v2, Vintage Vibes, and Ferrania Solaris FG 400, which require the same exact settings (note: use Color Chrome FX Blue Off on X-Trans V), but three different film simulations: Classic Chrome, Classic Negative, and Eterna Bleach Bypass. Most of the time, however, whenever you use a different film sim than what the Recipe calls for, the results are less than spectacular, such as when Omar Gonzalez accidentally used Classic Chrome instead of Classic Negative with the Agfa Vista 100 Recipe.
Initially, I wasn’t sure how to best implement the Film Dial into my workflow. I figured that it makes the most sense if you have the Kodak Portra 400 v2 Recipe programmed into one of the C1-C7 custom presets—turn the knob to NC and now you’ve got Vintage Vibes, and set Eterna Bleach Bypass to one of the three FS custom positions and you’ve got Ferrania Solaris FG 400. It’s like having two extra custom presets! While that in-and-of-itself is great, I wondered if I could come up with an even better strategy to get the most out of the Film Dial.
Before jumping into that, let’s talk a little about the Film Dial, which sits just above the words “X-T50” and in place of the Drive Dial that the X-T30 has (Drive is now a button like on the X100 and X-E series). There are 20 film simulations, and only 12 positions on the Film Dial, which means that some film sims got left out. There are eight “films” on the knob: Provia (STD), Velvia (V), Astia (S), Classic Chrome (CC), Reala Ace (RA), Classic Negative (NC), Nostalgic Neg. (NN), and Acros (A). Acros can be customized to +Y, +R, or +G, if you prefer one of those over standard Acros. For those keeping score, PRO Neg. Hi, PRO Neg. Std, Eterna, Eterna Bleach Bypass, Monochrome (including +Y, +R, and +G), and Sepia have all been left out.
Fujifilm does provide three customizable options (FS1, FS2, FS3), so you can add some of the left-out film sims back to the dial. Personally, I found Acros+Y, Acros+R, and Acros+G to be excellent contenders for this. If you don’t do much black-and-white photography, maybe PRO Neg. Std, Eterna, and Eterna Bleach Bypass could be good options. There’s also the “C” position on the knob, which is what you want the dial to be set to when using your C1-C7 custom presets. You can program a bonus 8th Recipe into the IQ Menu set; when you don’t have a C1-C7 selected (a.k.a. P, A, S, M, Off, or Nothing Selected, just depending on where you’re viewing it from), this bonus Recipe is activated, and you’ll want to use “C” for this, too. If this bonus Recipe is programmed with a film simulation that’s not otherwise on the Film Dial, you can have 12 (of the 20) film sims at your disposal.
That was all a little convoluted, so just to be clear: the “C” position simply disables the Film Dial; if the knob is set anything other than “C” it will use that film simulation, no matter what you may have otherwise programmed into your camera. There were several times that I forgot to check what the Film Dial was set to (not verifying that it was in the “C” position), and I accidentally used the wrong film simulation with my Recipe for some pictures, until I caught my mistake. It’s important to check the position of the Film Dial—make it a habit—when using the X-T50. Once you are used to how this all works, the camera is so much fun to use, and it feels like there are a massive number of Recipes available to you on the camera at any given time.
A couple other quick points that I want to make about the Film Dial is that it isn’t just for straight-out-of-camera JPEG photographers. Obviously those who use film simulations regularly are the most obvious beneficiaries of the new knob, but there are two other groups of people who might unexpectedly appreciate it. The first is those who shoot RAW but oftentimes apply a film simulation to their pictures in Lightroom or Capture One; now, you can know while your making your exposure what it will look like with a certain film simulation, instead of waiting until later while at your computer. Having a clearer vision of the finished picture at the moment the image has been snapped will only improve one’s photography. The other group is videographers who don’t (yet) realize that they can reduce or even eliminate color grading by using film simulations—the Film Dial works in video mode, too.
If you’re not sure what analog aesthetic a certain film simulation is replicating or how it behaves, pressing the Q-button while browsing via the Film Dial will provide you with a brief synopsis of each. I think these need to be taken with a small grain of salt, though, because a bit of liberty was taken by Fujifilm when writing some of them out. With that said, this is a good starting point for learning about the various options, if this is new to you.
The Film Dial only changes the film simulation. All of the other settings remain the same when you turn the knob. This is, of course, the problematic situation that I mentioned before. While contemplating a solution, I remembered the “different approach” that Anders Lindborg came up with a few years back, and how he was able to get good results when using the various film simulations with the same base settings. I wanted to try my hand at something similar: have one set of settings, which could be programmed into a C1-C7 slot or in the IQ Menu, and simply turning the Film Dial will produce good results no matter the film simulation that you’ve selected. In other words, I set out to create one Film Simulation Recipe that works well with all of the film simulations. It was definitely difficult to do, because (like I already said) one set of settings doesn’t often work well with multiple film simulations.
I desired these settings—this new Recipe—to be generically analog-like, and also versatile. Sunny, rainy, indoors, outdoors—whatever situation you find yourself in, and whatever subject you are photographing, this Recipe will produce good results. You just have to find the film sim that is most ideal for whatever it is that you are photographing, and how you want it to render—your own personal tastes and styles will largely dictate which one is most ideal for you, and the best way to find out is to give them a try. Turn the Film Dial until you get to the one that you want to use.
Just to be completely clear, the way this works is that you program the Recipe (that’s found below) into either a C1-C7 slot, or (as I did it) into the IQ Menu set. Then, when this Recipe is selected, simply rotate the Film Dial to choose the film simulation that you want to use. There are eight built-into-the-knob film sims, plus three custom, plus “C” (which is whatever you have programmed into the Recipe). My recommendation is to choose—for the programmed Recipe—a film sim that is not available on the knob (I chose Eterna). Carefully consider which three film simulations you want to custom set in addition to the standard eight; unfortunately, you cannot have all 20, but you can have most of them.
Only the Fujifilm X-T50 has a Film Dial, but all Fujifilm cameras have an Fn shortcut to the film simulation menu. If yours doesn’t, or you don’t like the specific button that it is set to, you can customize it yourself pretty easily. Even though your camera doesn’t have a Film Dial, you can do pretty much the same thing using an Fn button—the advantage you have is quick access to all of the film simulations and not just some, but the disadvantage is that it takes an extra step and isn’t as instinctive or obvious. Even though the technique in this article is specifically for the Fujifilm X-T50, you can do this on any Fujifilm camera; however, the Recipe below is intended for fifth-generation X-Trans cameras (as of this writing: X-H2s, X-H2, X-T5, X-S20, X100VI, and X-T50), and not the older models, although you’re probably alright using it on some fourth-generation X-Trans cameras (X-T4, X-S10, X-E4 & X-T30 II), and newer GFX.
I’ve lumped all four Acros options into one category; ditto for Monochrome. That means, technically speaking, I have 14 Film Simulation Recipes below. You can use as many as 12 of them on your X-T50, so you’ll have to decide which ones (PRO Neg. Hi, PRO Neg. Std, Eterna, Eterna Bleach Bypass, Monochrome, or Sepia) you want available in addition to the standard eight (Provia, Velvia, Astia, Classic Chrome, Reala Ace, Classic Negative, Nostalgic Neg., and Acros).
It would be absurd to include all 14 versions of this Recipe in the Fuji X Weekly App; even adding eight to the App is too much, but (with hesitation) that’s what I’ve done. Hopefully it will make this approach discoverable, because I can imagine many X-T50 owners utilizing it, and maybe even some who have other cameras. This doesn’t take the place of C1-C7, but can be used in addition to it, basically giving you 19 different Film Simulation Recipes at your disposal, and, if you have Kodak Portra 400 v2 as one of the seven custom presets, you can actually have 21 Recipes! Additionally, you could choose three of these for use with the Film Simulation Bracket feature.
Film Simulation: Any (See Below) Dynamic Range: DR400 Grain Effect: Weak, Small Color Chrome Effect: Strong Color Chrome FX Blue: Weak White Balance: Auto White Priority, +2 Red & -4 Blue Highlight: -1.5 Shadow: -1 Color: +3 Sharpness: -1 High ISO NR: -4 Clarity: -2 ISO: Auto, up to ISO 6400 Exposure Compensation: 0 to +1 (typically)
Additionally, for Acros and Monochrome, set Monochromatic Color to WC 0 & MG 0 (a.k.a. Off). Also, Color will be disabled for Acros, Monochrome, and Sepia.
Provia/STD — “Standard Film”
This “Standard Film” Recipe is bright, colorful, and slightly warm. Unintentionally, it’s more like actual Fujichrome Provia 100F slide film (especially if an 81B warming filter had been used) than the Provia film simulation with factory-default settings. It’s a good option for landscape photography, but some might find it to be a tad too vibrant for portraits. “Standard Film” is kind of similar to the Provia Slide Recipe, or perhaps a less warm KodaNeg VC.
Velvia/Vivid — “Velvia Film”
Velvia was the go-to film for vibrant landscape photography. If you want the colors to pop, this “Velvia Film” Recipe is what you want to use. There’s definitely some resemblance to Fujichrome Velvia 50 reversal film with a warming filter. This is a great option for landscapes; however, don’t use this Recipe for portraits, unless you want your subjects to look like they have a sunburn. Vibrant Velvia is probably the most similar Recipe, but this one is warmer and a little less punchy.
Astia/Soft — “Astia Summer”
Fujichrome Astia 100F was a lower-contrast, lower-saturation slide film with a slight red/purple hue that was specifically intended for portraits. Divergently, the Astia film simulation has high saturation that sits somewhere in-between Provia and Velvia, but with a flatter tonality (yet with deep blacks). I think the “Soft” description is in reference to the tonality. The film and the film simulation are significantly divergent from each other; Fujifilm has stated that the film simulation is the ideal of what the Astia film was intended to be, but wasn’t possible due to the limitations of the emulsion. This “Astia Summer” Recipe is more similar to Kodak Ektar 100 than Fujichrome Astia 100F, but is not a great match for either. It’s good for landscapes—especially when Velvia is too strong—but possibly too vibrant for portraits. The closest Recipe to this one is CineStill 400D v2, but it’s noticeably different.
Classic Chrome — “Kodak Film”
Classic Chrome has a distinct Kodak color palette, but Fujifilm won’t ever use the name of their long-time competitor. It’s more contrasty and less saturated than many of the other film simulations. Unsurprisingly, Classic Chrome is by far the most popular film simulation among those who use Film Simulation Recipes. This “Kodak Film” Recipe is by chance kinda-sorta similar to the (discontinued) Kodak Portra 160VC emulsion (but it’s certainly not a perfect match). This one is good for a lot of different subjects and situations, including portraits. With similarities to Reggie’s Portra, this Film Simulation Recipe will likely become the most popular of all of these.
Reala Ace — “Fujicolor PRO 160C Warm”
Reala Ace is Fujifilm’s newest film simulation. It’s purportedly based on Reala film, but it’s not a very close replication of that emulsion, which is in the Superia line, and more similar to Classic Negative. Instead, Reala Ace is nearer to the Fujicolor PRO 160 line, and shares similarities with PRO Neg. Std and PRO Neg. Hi. Reala Ace probably should have been named PRO Neg. C, since it is most similar to Fujicolor PRO 160C film. Of the three “PRO Neg.” film sims, Reala Ace is my personal favorite. Essentially, Fujifilm has “replaced” both PRO Neg. Hi and PRO Neg. Std with Reala Ace; yes, both of those film sims still exist, but Reala Ace is on the Film Dial instead. This Recipe is reminiscent of Fujicolor PRO 160C film used with a warming filter. It’s good for a lot of different subjects and situations, including portraits. The closest Film Simulation Recipe to “Fujicolor PRO 160C Warm” is PRO Negative 160C.
Classic Negative — “Superia Negative”
Classic Negative is closely modeled after Fujicolor Superia film, which Fujifilm introduced in 1998. It is one of the less saturated and most contrasty film simulations. Classic Negative has some unique color shifts, and behaves differently to under and over exposure, much like the emulsion. This “Superia Negative” Recipe isn’t modeled after any Superia film, but it does have a general Superia Xtra 400 vibe. It’s good for a lot of subjects and situations, especially in low-contrast light. The Film Simulation Recipe that is most similar to this is Superia Xtra 400. The picture above looks extremely similar to one that I saw as wall art inside of an AirBnB.
Nostalgic Neg. – “Nostalgic Film”
Nostalgic Neg. is the second most recent addition to the film simulation lineup. It’s modeled after American New Color images from the 1970’s. Nostalgic Neg. has a strong Kodak quality, particularly photographic prints from five decades ago. This is the warmest film sim, which means that “Nostalgic Film” is the warmest Recipe of this group. In my opinion, it might be slightly too vibrant and amber for portraits, but your milage may vary. If you want a retro rendering, the “Nostalgic Film” Recipe is your best bet from these 14. The closest Film Simulation Recipes to this are maybe Kodak Vericolor Warm and 1976 Kodak.
Fujifilm introduced Neopan Acros black-and-white negative film back in 1952. Neopan Acros came in four versions: ISO 100, ISO 400, ISO 1600, plus an ISO 400 version for C41 development that was actually repackaged Ilford XP2 Super 400. Neopan Acros was briefly discontinued in 2018, and reintroduced in 2019 as Neopan Acros 100 II. Curiously, the new version is actually manufactured by Harman (the parent company of Ilford), although it behaves quite similarly to the original.
Typically, I prefer contrasty black-and-white pictures; however, this “Neopan Negative” Recipe is fairly low-contrast. It has to be used thoughtfully, or else the pictures will look slightly muddy. The Acros filter options (+Y, +R, +G) are your friend, and FS1, FS2, and FS3 are a great place to put them. This Recipe thrives on high-contrast scenes. For grainer pictures, use higher ISOs, as the Acros film sim has built-in Grain that increases with the ISO. If I could only pick one Acros option for the “Neopan Negative” Recipe, I’d go with Acros+R. There’s not really any Film Simulation Recipe that’s similar to this one, but perhaps B&W Superia is the closest.
That covers the “standard” eight film simulations found on the Fujifilm X-T50’s Film Dial. The above Film Simulation Recipes can be found in the Fuji X Weekly App. The six Recipes below can also be used, but you won’t find them in the App; however, if you have an X-T50, I recommend choosing one of them as the base, since their film sim is not on the Film Dial. Also, you can program up to three of them into the FS1, FS2, and FS3 positions if you’d like.
PRO Neg. Hi — “Fujicolor PRO Film”
This “Fujicolor PRO Film” Recipe is fairly similar to the Reala Ace version (called “Fujicolor PRO 160C Warm”) higher up in this article. You’ll find it to be a decent all-around option; however, I like Reala Ace more than PRO Neg. Hi. It’s a solid choice to serve the “base” film sim or for FS1, FS2, or FS3, but also slightly redundant. The Film Simulation Recipe that this one is most similar to is PRO Negative 160C.
PRO Neg. Std — “Fujicolor PRO 160S”
For pictures of people, this is my favorite of these Film Simulation Recipes—followed closely by the Classic Chrome (“Kodak Film”), Eterna (“Cinematic Film”), and Classic Negative (“Superia Negative”) options. PRO Neg. Std is nearly identical to PRO Neg. Hi, just lower-saturated and with less contrast. This “Fujicolor PRO 160S” Recipe is a strong contender for the “base” film sim or for FS1, FS2, or FS3. It’s not especially similar to any other Recipe, but perhaps Fujicolor Pro 160NS is the closest.
Eterna/Cinema — “Cinematic Film”
This “Cinematic Film” Recipe is the second lowest saturated and least contrasty of all the color options in this series. It has a lovely soft quality that is especially great for high-contrast scenes. It’s one of my personal favorites, and the one that I personally used for the base film simulation. Eterna is the name of Fujifilm’s line of motion picture films. The most similar Recipes to “Cinematic Film” are Indoor Angouleme, Timeless Negative, and Eterna Low-Contrast.
Eterna Bleach Bypass — “Reduced Bleach”
Eterna Bleach Bypass has the lowest saturation and highest contrast of all of the film simulations. Bleach bypass is a development technique where the bleach step is reduced or eliminated, resulting in a high-contrast, low-saturated image that almost appears like a B&W picture over a color picture. It can be used in still photography, but is more commonly found in motion pictures. Think Saving Private Ryan. This “Reduced Bleach” Recipe is somewhat similar to cinema film that has had the bleach step decreased (but not skipped). It’s a great option for results that are significantly different from the other options. The closest Recipe to this one is probably Ferrania Solaris FG 400, although it’s notably divergent.
The Monochrome film simulation is simply Provia with the color turned off. It was the standard B&W film sim until the introduction of Acros on X-Trans III. Generally speaking, I like Acros much more than Monochrome, as Acros has more of an analog feel to it; however, Monochrome does have a slightly harsher tonality, so there are times that the Monochrome film simulation could be preferable. Similar to the “Neopan Negative” Recipe, this one thrives in high contrast light, and the filter options (+Y, +R, +G) are your friends. The only way to use all four Monochrome options are to have one as the base Recipe, then set the other three to FS1, FS2, and FS3. The Film Simulation Recipe that’s closest to the “Monochrome Film” Recipe is Ilford FP4 Plus 125.
Sepia — “Sepia Print”
Last and certainly least is Sepia. This film simulation has been around for a long time, but very few use it. If Fujifilm discontinued it, most probably wouldn’t even notice. Sepia is a darkroom technique where you bathe B&W prints in a chemical for archival and artistic purposes. Most commonly, Sepia baths are quick, and the toning subtle; however, the prints can be left in longer, resulting in a pronounced reddish/brown tone. This film simulation replicates that. For a more subtle effect, simply use either “Neopan Negative” or “Monochrome Film” with Monochromatic Color set to WC +2 MG -2. The only Film Simulation Recipe that is similar to this “Sepia Print” Recipe is Sepia. Most likely you’ll skip this one, but if you’re looking for something different, maybe give it a try.
Find the first eight of these Film Simulation Recipes and nearly 350 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
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Yesterday’s Fuji X Weekly + Nuzira collaborative Fujifilm photowalk in Scottsdale, Arizona, was a huge success! Altogether, 16 people showed up, including myself and Lucas White of Nuzira. It was a great group of photographers, and I think everyone had a good time. Most were local to the Phoenix metro area, but three came from Ohio and one from South Dakota—they were in the area, and it just happened to work out that they could attend. It was such an honor to co-lead everyone through Old Town Scottsdale!
The weather cooperated wonderfully, but it didn’t initially seem like it was going to. May is typically a hot month—the average high temperature right now is 90° Fahrenheit; however, a cool-front passed through shortly before the photowalk, which kept it at a more reasonable 82° at the start, and 77° by the end. Because of the frontal system, the wind howled most of the day, and clouds covered the sky. Just as the photowalk was about to begin, the wind calmed and the clouds cleared, revealing endless blue. Really, it couldn’t have been better.
Most people had an X100-series camera, ranging from an X100T to the new X100VI. The other cameras I saw were an X-T100, X-T20, X-E4, X-S10, X-S20, X-Pro3, and X-T5. The camera I brought was my X100VI, which is perfect for walk-around photography. Lucas had a bag full of gear, which he graciously let anyone try out if they wanted. Fujifilm provided some stickers and pins to give away, and Sigma provided multi-use tools (screwdriver/wrench/bottle-opener, etc., combo) with their logo.
The Film Simulation Recipes that I used for the photowalk were Kodak Portra 400 v2, Kodachrome 64, Kodak Tri-X 400, and two upcoming Recipes that have not yet been published, one based on Nostalgic Neg. and the other on Reala Ace. As we were walking around, I was stopped by someone who recognized that I had a Fujifilm camera, but seemed only vaguely familiar. “I’ve heard about those,” he stated. “Can I see some of the pictures?” So I showed him the images I had just captured on the photowalk. “It’s just like the Reels!” He took note of the camera name, said “thanks” and walked away.
It was great to meet everyone who attended, and have some face-to-face conversations about Fujifilm gear, Film Simulation Recipes, and photography. Every time I looked around, I noticed that those in attendance were talking with each other; it was great to help facilitate community. Fujifilm cameras and Recipes seem to bring people together.
I want to give a big “thank you” to those who came out and joined us! I appreciate you taking time out of your busy day to meet up, chat, and photograph. I hope to see everyone again sometime in the future!
Back in 2018, I briefly owned a Fujifilm X-Pro2. I loved that camera! It was so much fun, and the perfect compliment to my Fujifilm X100F. To this day it remains my absolute favorite interchangeable-lens model by Fujifilm that I’ve ever purchased. Unfortunately, I had to sell it.
You see, I didn’t have a lot of money back then to spend on (what was at the time) my hobby. I’m sure that many of you can relate. I found a good deal on a used X-Pro2, but I really couldn’t afford it. Using PayPal credit, I was able to hold onto the camera for about six months, but when the interest came due, I had to let it go. I had high hopes that I could find a way to keep it, but it just didn’t work out. The day that I mailed the X-Pro2 off to its new owner was a sad one (although I’m sure it was quite happy for them). I’ve thought about that camera—and the summer of 2018 when I briefly owned it—many times since. I’ve often wondered if I’d like it just as much today as I did then.
Thankfully, the kind folks at MPB, who are fans of Fuji X Weekly and Film Simulation Recipes, provided me with the opportunity to find out. MPB is the sponsor of this article—this is the first ever sponsored post on this website, by the way—and they loaned me a Fujifilm X-Pro2 to try out for two weeks. For those who don’t know, MPB is an online platform where you can buy, sell, or trade used photo and video gear. “At MPB, there’s something for everyone who wants to try something new, hone their skills, or pursue their passion—and it won’t cost the earth.” If you’re in the market for used camera gear, be sure to check out their website—you can learn more about MPB here. Thank you, MPB, for making this article possible!
Fujifilm released the X-Pro2 eight years ago, in 2016. It’s a rangefinder-styled 24mp APS-C mirrorless camera with a hybrid optical/electronic viewfinder. The X-Pro2, which resembles a classic film camera, is rock-solid, and feels like it could last forever, even if you tossed it around a little. In my opinion, the X-Pro series is one of the most beautifully designed camera lines of all time. The X-Pro2 was an instant classic when it was newly released, and will continue to be for many years to come.
I chose the specific Fujifilm X-Pro2 that I wanted to borrow from the MPB website the same as if I were buying it. When the box arrived in the mail, the camera was exactly as the website described. The camera functioned like it was brand-new; the body had a few minor signs of wear, which I was well aware of due to the gear-specific ‘cosmetic condition’ rating displayed on the platform. There were no surprises, and I got precisely what I was expecting to get. Did I mention that the X-Pro2 is a beautiful camera?
When I had the X-Pro2 back in 2018, I brought it along with me on some epic roadtrips. It went with me to the Black Hills in South Dakota. It traveled with me through Colorado and New Mexico, including The Great Sand Dunes and Taos. I have many great memories associated with the X-Pro2. Was how I felt more about those adventures than the camera itself? Or was the camera truly that great?
As I was removing the X-Pro2 from the box, many of those memories came flooding back. It was a great joy to hold it once again. This time, I wouldn’t be able to take it on any roadtrips. Would I feel the same without some travel experiences to go along with the camera? I wondered what I would think about the X-Pro2 all these years later—would it hold up to the test of time?
Back in 2018, I mostly used three lenses with the X-Pro2: Fujinon 60mm f/2.4, Fujinon 16mm f/1.4, and Meike 35mm f/1.7. Of those three, the only one that I still own is the Meike, so I used it extensively during the two weeks that I had the X-Pro2. I also tried a Helios 44-2, Pentax-110 50mm f/2.8, and 7Artisans 35mm f/0.95. Each of those four lenses have unique characteristics and strengths. The X-Pro2 is especially fun to pair with vintage and manual lenses, and I very much enjoyed that approach with it.
I shoot JPEGs, and rarely edit my pictures (aside from some cropping/straightening). I found that this approach works very well for me. The photographs in this article are all camera-made JPEGs that are not post-processed. The Film Simulation Recipes that I used with the camera six years ago were mainly Kodachrome II, Dramatic Classic Chrome, Vintage Agfacolor, Acros, Acros Push Process, and Agfa Scala. A few of those pictures remain personal favorites to this day.
Above: My Fujifilm X-Pro2 photos from 2018.
For this project, the seven Recipes that I programmed into the C1-C7 Custom Presets on the X-Pro2 were Kodachrome II, Kodak Gold 200, Kodacolor, Classic Kodak, Color Negative, Provia Slide, and Acros. The Kodachrome II and Acros Recipes require the same White Balance type but different White Balance Shifts, so I used the Kodachrome II shift with the Acros Recipe; however, towards the end of the project I replaced Kodachrome II with Analog Monochrome, and switched the Acros WB Shift to be correct for that Recipe. You cannot program a WB Shift into the X-Pro2’s C1-C7 presets (like you can with newer Fujifilm models), but if each Recipe uses a different WB type (or share the same WB type and WB Shift), you don’t have to remember to adjust the WB Shift when changing Custom Presets, and you get a better user experience.
When reviewing the pictures after I returned the camera, I discovered that the Film Simulation Recipes I had used the most were Provia Slide, Acros, Kodak Gold 200, Kodachrome II, and Kodacolor (in that order). Provia Slide is a brand-new Recipe that I created on the X-Pro2, and it wouldn’t exist if MPB hadn’t loaned me the camera, and is a very positive side effect of their sponsorship. I’m quite happy with how several of these images turned out, even if I only had the local sights to capture.
Using Film Simulation Recipes on the Fujifilm X-Pro2 provides a film-like shooting experience and output, especially when combined with vintage or manual lenses. It’s an analog approach with the convenience of digital. Since the pictures don’t need to be edited, you can download them straight from the camera using WiFi and immediately share them—or send them off to be printed—right from your phone. That can save you a lot of time and hassle, while making the process more enjoyable and authentic.
Above: My Fujifilm X-Pro2 photos from 2024.
It was once again heartbreaking to mail off the Fujifilm X-Pro2. I very much wanted to keep it. The camera is just as great in 2024 as it was in 2018. I can’t help but think that 20 years from now the X-Pro2 will be sought after for the photographic experience and picture aesthetic that it provides. There aren’t very many digital cameras you can say that about. I feel like in today’s age where new camera models are constantly being released, and photographers just have to have the latest-and-greatest, it’s easy to overlook legendary cameras like the X-Pro2. And I do very much mean that the Fujifilm X-Pro2 is legendary—those who own it already know it, and those who don’t haven’t yet discovered it.
Will I buy a Fujifilm X-Pro2, this time to keep? I’d love to and I hope to, but I already own way too many cameras, so I’d first need to part ways with at least a couple that I rarely use. The X-Pro2 is extremely tempting. I don’t have an answer one way or the other yet, but the X-Pro2 is one that I certainly wish that I had.
Grab your Fujifilm camera and join myself and Lucas White of Nuzira THIS Sunday, May 5th, for a free photowalk in Scottsdale, Arizona! Meet us at the Arizona Canal South Bridge promenade near the Pinball Wizard Public Art display at 5:30 PM. Explore the blending of modern cosmopolitan with off-beat western heritage through pictures. There will be the potential for street/urban, architecture, automobile, and landscape photography. It will be an opportunity to meet fellow Fujifilm photographers, and to chat about Fujifilm gear, film simulations, and Film Simulation Recipes. We’re going to have lots of fun!
If you think you might attend, please RSVP by May 3rd (click here). If you are in the area, I really hope to meet you there!
Come join Ritchie Roesch of Fuji X Weekly and Lucas White of Nuzira on Sunday, May 5th, for an epic photowalk around Old Town Scottsdale, Arizona! Bring your Fujifilm gear to the Arizona Canal South Bridge promenade near the Pinball Wizard Public Art display at 5:30 PM. Explore the blending of modern cosmopolitan with off-beat western heritage through pictures. There will be the potential for street/urban, architecture, automobile, and landscape photography. It will be an opportunity to meet fellow Fujifilm photographers, and to chat about Fujifilm gear, film simulations, and Film Simulation Recipes. We’re going to have lots of fun!
Please RSVP by May 3rd so that we know how many are coming. Click here for more details and to RSVP. If you’re in the area, I hope to see you on May 5th from 5:30 to 7 PM for this Fujifilm-centric event! This photowalk is free, and family-friendly.
It’s been a whirlwind ever since Fujifilm announced the X100VI, the much-anticipated successor to the much-desired-but-hard-to-find X100V. According to Fujirumors, the X100VI has had the most preorders of any other Fujifilm camera ever. According to Sonyalpharumors, the new Fujifilm camera has 50 times more preorders than the Sony A7cII and Sony A7cR combined. Amateur Photographer states that the “Fujifilm X100VI breaks all records as sales are off the charts.” There are a couple of quotes within that article that are worth sharing:
“This is the most successful launch we’ve ever had,” a Fujifilm manager in the U.K. stated. “I’ve never seen anything like it.”
“The response has been unprecedented,” said Wex (the largest camera chain in the U.K.). “We have seen a huge surge in initial demand and are now on course to break all records for Wex.”
I decided to do my own sleuthing. I contacted several big camera stores, as well as a couple small local stores, and asked them about X100VI preorders. One of the big stores told me that they didn’t want to talk specifics, but that demand has been extremely high; there will be a delay in fulfilling all of the preorders, but they don’t know how long that delay will be—could be weeks, could be months.
Another big store was much more open. “We’ve never seen anything like this,” they told me. “Probably 10 to 12 times the next biggest launch we’ve ever seen.” One store’s waitlist is currently a little over two-years long (yes, two years already!), but they’re hoping that Fujifilm will increase delivery of units to them, so they can cut that time down from years to months. They also told me that Fujifilm will be shipping cameras to them on a weekly basis. If you’re not in the first batch, if you’re high on the list, you might only have to wait another week or two to receive yours.
The local stores are in a similar boat. While their waitlists have far fewer people on them, they also expect to receive far fewer copies of the camera, so it could be months before they are able to fulfill the current preorders.
“We are seeing the pent up demand from the previous model transform into strong commitment from existing customers, as well as huge levels of excitement and intrigued from new,” Wex explained in the Amateur Photographer article. In that same piece, Park Cameras gave this advice: “The sooner you get your preorder in, the sooner you’ll get your camera.”
If you weren’t super quick to preorder, you’ll likely have some wait before your’s arrives, and possibly a long wait; however, in time all of the preorders will be fulfilled. You might need to be extra patient. Just know that everyone—the camera stores and Fujifilm—are working extra hard to make sure you get it as quickly as possible. If you have yet to preorder but you’d like to, the quicker that you do so the faster the camera will be in your hands; however, be prepared that you might not get it for many months.
Where should you buy yours from? Personally, I’ve purchased gear from local stores, Amazon, B&H, Adorama, Moment, and I’m sure others. Of all of those, Moment is my personal favorite. They’re a pretty cool company, and they’re fans of Fuji X Weekly.
Fuji X Weekly is intrinsically connected to the brand-new Fujifilm X100VI.
Let me explain.
This goes back about a year-and-a-half ago, when the Fujifilm X100V famously and suddenly became an instant hit, two-and-a-half years after its release. I later discovered that I played a significant role in that. You see, social media influencers on TikTok and Instagram began using the X100V, and when they shared their pictures, it caused a spike in interest in the camera, which led to an explosion in demand. As it turns out, those social media influencers were using my Film Simulation Recipes, and it was the film-like straight-out-of-camera pictures that ultimately caused the buzz.
Autumn in a Mountain Meadow – Flagstaff, AZ – Fujifilm X100V – Fujicolor Superia 100
Last Christmas Eve I pointed out that a number of camera stores mentioned Fuji X Weekly and my Recipes. I concluded that they were doing so because Film Simulation Recipes sell Fujifilm cameras. Many camera retailers recognize this, and so they encourage new and potential customers to check out this website.
Yesterday evening I finally had a chance to view most of the articles and videos about the upcoming Fujifilm X100VI. I caught the X Summit when it was live at 10:30 PM my time, then in the morning did a live broadcast with Fujifilm X-Photographer Nathalie Boucry discussing the event and the new camera. Then I had all sorts of things going on, and finally found some time in the late afternoon to write an article about the new camera. It wasn’t until later that I could finally take a look at what others were saying, particularly those who had early-access to the camera.
A lot of people are surprised that Fujifilm doesn’t send me their new models. This website is one of the most popular for Fujifilm (2.4 million visitors in 2023), and (as I already said) Film Simulation Recipes do more to sell Fujifilm cameras—directly or indirectly—than probably almost anyone. I pay for my gear myself, except for a few inexpensive third-party lenses that were sent to me free of charge. Fujifilm gifted me a coffee mug three or four years ago, which I still use occasionally. If I’m being completely honest, it is a little disheartening when I see others who seemingly do less for Fujifilm get the goodies; however, I never imagined that all of this would go anywhere near as far as it has (and it seems to be still growing!), so I’m just thankful to be on this ride, whatever it does or doesn’t have in store for me. If that means not getting early-access to the latest models like others did, that’s perfectly ok with me. It’s better to be grateful for what you do have than be envious of what you don’t.
Golden Light in Abandoned House – North Salt Lake, UT – Fujifilm X100V – Fujicolor Reala 100
As I was going through the content posted about the new camera, something caught my attention. In a number of videos, there were mentions of—or even a focus on—the JPEGs produced by the X100VI. They talked about film simulations, no need for editing (or maybe only lightly editing), and even film-like results. I didn’t catch any specific mentions of Fuji X Weekly or Film Simulation Recipes, but many hints towards it. But, in the articles, there were indeed some direct mentions, and even links to this website. The Verge said, “Ask any Fujifilm shooter, and they’ll tell you one of the company’s core strengths is JPEG processing: there are entire websites devoted to tweaking these film sims and getting the best possible straight-out-of-camera results.” They included a link to Fuji X Weekly. That’s huge!Moment stated, “If you’re interested in creating custom film recipes using film simulations, you can easily do so with the Fuji X Weekly App or by visiting the Fuji X Weekly website.” Jonas Rask wrote, “…the community that revolves around making your own custom looks from Film Simulations has exploded in popularity, largely due to the popularity of sites such as FujiXweekly.com.”
There’s a seemingly universal understanding that many of those who have already ordered (or who plan to order) the Fujifilm X100VI will be shooting straight-out-of-camera JPEGs with it. Film Simulation Recipes will be such a big part of the experience of the new camera. Even those who aren’t all that familiar with Recipes (yet) are well aware of film simulations and Fujifilm’s out-of-camera output. It’s this ability to get film-like results without the need to edit that is a big driver of all the preorders that apparently are greatly exceeding Fujifilm’s expectations. If you wanted to buy the X100VI, I hope that you ordered it quickly after preorders opened, otherwise you might have to wait a little while. I’m “sorry, not-sorry” for any role that I may have played in that. Joking aside, I hope you enjoy your new camera, for all of those who took the plunge. For those who didn’t, let’s not forget how awesome our cameras are.
Yes, I have a YouTube channel, but it’s a pretty minor footnote compared to everything else that is Fuji X Weekly. I’m a blogger. I’m an app developer (Sahand Nayebaziz deserves much of that credit, though). You could even make an argument that I’m a social media influencer, although that is a bit of a stretch in my opinion. I do, however, have a YouTube channel, and I do occasionally post videos—a whopping total of three last year. Technically speaking, I’m a YouTuber, but practically speaking, I’m a photography blogger who happens to have a small YouTube channel.
My definition of a YouTuber is someone who is successful at it. They post regularly, have some popularity, and earn a nice side-hustle income or even a full-time income from it. I fail at all three of those points. That doesn’t mean that it won’t ever happen, because it could. If I make a plan and work very hard at it, plus don’t give up, there’s a pretty good chance that I could find success. In time I could be a YouTuber, but right now I’m very far from it.
Making YouTube content is hard. It doesn’t have to be: strap on a GoPro and post the clips. That’s not my style, though. Many hours of recording and editing go into each minute of every video on the Fuji X Weekly YouTube channel. A two minute video might have taken eight hours or more to complete, start to finish. My wife, Amanda, does the vast majority of it. She’s busy raising our four children, and YouTube content is not at the top of her priority list. She very much enjoys doing it, though, and I’m always impressed at her skill and vision. I have a face for radio and a voice for print, yet she somehow manages to make it seem otherwise. It’s easy to understand why putting together quality videos is a near impossible task—hence, just three published in 2023—but Amanda does an amazing job, especially considering all of the challenges. She deserves a lot of credit.
I’m surprised by the success that the Fuji X Weekly YouTube channel has had: over 14,000 subscribers, and three videos that have topped 15,000 views. 14K subscribers puts the channel deep into the Top 10%! Supposedly, only about 9% of all YouTube channels have over 1,000 subscribers, and only about 2% top 10,000 subscribers. I’m only in the Top 2% because of the popularity of this website, and not because I’m prolific on YouTube. The percentage that tops 100K subscribers is about 0.3%, so Omar Gonzales, Serr, Pal2Tech, and many others like them, are in an elite category that not very many reach, and even less surpass. Only 0.03% YouTube channels have a million or more subscribers.
What’s interesting is that the top 0.8% most-watched YouTube videos (which are ones that have at least 100K views) account for about 83% of all views on the entire platform. The inverse of this is that 99.2% of all YouTube videos (ones under 100K views) only account for about 27% of all views. Most of the videos on YouTube don’t get many views—in fact, about 88.5% have less than 1,000 views. Only 8% have more than 1,000 views but less than 10,000 (which is where most of my videos are), and only about 3.5% have more than 10K views. The percentage of videos with 100K or more views is less than 1%.
If you’re not a big channel with 100K or more subscribers, you are playing in the shallow end of the pool. There are some smaller channels that manage to break the mold, and have some success with one or two or a few videos. For most people, they’re stuck with under 1,000 subscribers, and their videos will almost always get less than 1,000 views. I feel very fortunate to have somehow moved into the Top 2% for subscribers, with most of my videos in the Top 8% for views, and a few that climbed into the Top 3.5%. Even so, I’m very small potatoes. The Fuji X Weekly YouTube channel is still much too small for me to be considered a YouTuber. Maybe someday it will get there (although that’s not currently a goal of mine). I like seeing it grow, but I have no expectations that it will ever be in that Top 0.3%, which is where one needs to be in order to eke out a living at it. Those that are getting rich from YouTube—aside from Google—are an extremely tiny fraction of the users—probably about 35,000 people worldwide (there are about 115 million channels on the platform).
So I went on YouTube today, and found some videos from smaller channels that posted about Fujifilm and/or Film Simulation Recipes, and included them below. I hope that in some way this helps them grow their channels. I also hope that you enjoy their content. If this can facilitate you finding someone new to follow on YouTube, then this article was a success. At the very bottom I also included my latest YouTube video, in case you have yet to watch it. Right above it is the latest SOOC Live broadcast.
Fujirumors is reporting which battery the upcoming Fujifilm X100VI will use: the old NP-W126S.
A lot of Fuji X Weekly readers frequently visit Fujirumors. There’s some crossover between the audience of both websites; however, I’m not a rumor site, and I don’t personally have inside information on upcoming gear. I can only comment about what other people report, and Fujirumors has a reputation of being correct a whole lot more than incorrect. If you want the inside scoop, that’s where you need to go. But I do get asked to comment on the things that Fujirumors reports. Just within the last couple of hours, three different people reached out to me for my opinion on the latest rumor.
I think a lot of photographers—myself included—speculated that, since the X100VI will have IBIS, it will also have the new WP-235 battery. Between the 40mp sensor and the in-body-image-stabilization, there’s a lot of potential battery drainage, so the old battery would be insufficient, and the new battery would be a requirement. In order to use the bigger battery, the camera would need to be larger, at least a little. Plus, the new battery is a tad heavier. The assumption was that the new camera would be a hair bigger and a little heavier to accommodate IBIS and the WP-235 battery.
The X100VI will indeed be a hair bigger—but literally just a hair—as apparently the lens needs to extend just 1mm further out to make room for the IBIS, but otherwise it will be basically identical to its predecessor. I’m sure the camera will be just a smidge heavier, too, but not much at all. By using the old battery—the same battery that the X100V takes—Fujifilm prioritized size and weight on the new model. It seems as though more will be the same than different between the X100V and X100VI, and that’s not bad whatsoever. If it ain’t broke, don’t fix it.
But it definitely raises some questions regarding battery consumption. The expected battery life on the X100F was 390 pictures, and it increased to 420 on the X100V. Those numbers are decent enough, but not necessarily impressive; plenty of battery life most of the time, yet occasionally insufficient. Of course, battery life depends on a whole host of factors, so your mileage might vary. I used to own a Sigma DP Merrill camera that got between 35 and 40 exposures on a battery—about as many frames as a roll of 36 exp film. So it’s nowhere near that; however, it’s also not particularly close to the 580 shots that the X-T5 is rated at. The X-S20, with the old sensor and new battery, can apparently get 750 exposures, which illustrates that the new sensor drains the battery significantly more than the old sensor. So what kind of battery life are we looking at? I’m sure that the Fujifilm programmers worked some magic to maximize efficiency, but it would be pretty shocking if the X100VI can get more than 350 shots… it might even be less than 300. I have no idea, this is mere speculation, and I could certainly be wrong. I’ve been wrong plenty of times before, so definitely take all of this with a grain of salt.
There are, of course, some things that one can do to mitigate battery drainage. For example, on my X-T5, if I know I’ll be shooting all day and need the batteries to last, I’ll turn Image Stabilization Off, and only use it when I need it (most of the time I don’t need it). On my X100V, I like to keep the rear LCD off and use the Optical Viewfinder, which not only gives a film-like shooting experience, but also saves battery. It’s possible to make the battery last quite awhile if you need it to. And, as always, you can keep a spare or two nearby. If you are in a studio, you could always use a tethered faux battery that plugs into the wall.
I think it’s clear that the X100VI—much like the X100V—is a photographer’s camera more than a cinematography tool. With the heat issues and battery drainage—sure, it’s possible to use it for video with much success, but it is far from ideal for that purpose. I don’t use my X100V for video, and don’t anticipate using the X100VI for video, either, even with IBIS. Can you? Absolutely. Is it the best option? Absolutely not.
I’m actually a little glad that the X100VI will take the old NP-W126S, and that Fujifilm prioritized size and weight over battery life. The way I use the camera, I get significantly more than 420 exposures on a fully-charged battery. I can turn IBIS off, and only activate it when I need to, which I’m sure won’t be very often. It’s good to have IBIS as an option, but the reality is that it’s not all that important on a camera like the X100. Size and weight matter more to me. I don’t think Fujifilm’s battery choice will be a big deal for most people (it won’t be for me), but for some it might make the X100V an intriguing choice over the X100VI, just depending on how long the battery will last on the upcoming camera.
I hope to organize a Fuji X Weekly meet-and-greet type event in the Phoenix, Arizona, area sometime later this year. While I’ve been to a few photography gatherings before, I’ve never hosted one. What I’d like to know is what you’d expect or hope for from a Fuji X Weekly meet-and-greet.
Obviously, it could be really simple. Come say hi, as I’d love to meet you. Let’s shake hands and talk gear informally. This would be the most simple to put together, but maybe the least exciting to attend?
It could be more convention-like, with booths from local camera stores and photography-related businesses. There could be presentations or workshops, and perhaps even guest speakers. A small expo would be a heck-of-a-lot more complex to organize, and would likely require an entrance fee to offset the costs. I doubt there would be enough interest to justify anything like this, but maybe this is what people would most want?
A third option is a group photowalk. Let’s not just talk gear, but use our gear. Let’s meet up somewhere and take pictures, perhaps in an urban setting, or some place that’s especially good for photography. If the location is ideal, it could be all in one place, and no need to drive around (other than to the event).
I’m sure there are many other ideas, and I’d love to hear them. Even if you would never come to Phoenix because it is too far away, I’d still greatly appreciate your feedback. I want to make this event special for those who can attend (and, who knows, maybe it will be the first of many?), but I’m unsure what direction it should go. Perhaps one of these ideas resonates with you, or none of them, or some aspect about one is intriguing but another aspect is not. Leave me a comment with your ideas and opinions!
Also, how likely would you attend this event, for those who live near the area? Let me know that, too, with a comment. I really look forward to hearing your input!
I don’t know yet when this meet-and-greet will happen (or even for certain that it will, although I really hope it will). Most likely it will be either in the spring or fall, but preferably in the spring. As soon as I have more concrete answers, I’ll let you know. In the meantime, your input is much needed, and will help me out tremendously. Thank you!
Hasselblad XPan III mockup — Photo by Tony Andersen
Tony Andersen loves XPan cameras. He is from Finland, and has admired Hasselblad for a long time. Tony has the original Hasselblad XPan film camera, and the idea of a digital version excites him. So much so, in fact, that he made a pretty cool mockup of what it could look like—using a Fujifilm X-Pro1. Let’s talk about what makes XPan special, discuss some considerations for a digital model, plus look at Tony’s mockup. We’ll conclude with some current options for XPan photography.
For those that don’t know, XPan cameras were a joint venture between Hasselblad and Fujifilm in the late-1990’s through the mid-2000’s, right at the pinnacle of film. XPan models were interchangeable-lens rangefinder cameras that used approximately two frames of 35mm film to capture panoramic pictures in a 65:24 aspect ratio. These cameras were quite niche and only sold moderately well when they were new, but today they are highly desirable among landscape photographers who still shoot film, and interest in XPan has been seemingly growing recently. Hasselblad and Fujifilm made two models; Hasselblad called theirs XPan and XPan II, while Fujifilm named theirs TX-1 and TX-2. Interestingly, Fujifilm’s X-Pro, X-E, and (especially) X100 series cameras all share some design elements with XPan, and, in a way, can trace their lineage to those models.
The original Hasselblad XPan camera — Photo by Tony Andersen
While it is certainly possible to crop any photograph to the 65:24 aspect ratio, the problem is that you are tossing approximately half of the resolution in the trash. The XPan cameras didn’t utilize a narrow section of 35mm film to create a panorama, but instead used nearly two frame’s worth of real estate. This allowed photographers to achieve high-quality, detail-rich images in a wide format, yet in a camera that was still relatively compact. If one wanted just a regular 3:2 frame, the XPan cameras were capable of that, too. To digitally recreate this, one would need to have a wide sensor with a good deal of resolution. Ideally, a digital XPan camera should have around 50-megapixels (or more), and produce a minimum of 24mp when cropped to 3:2.
Tony’s mockup of a digital XPan camera began with a used X-Pro1. He chose the camera because it has a similar look to XPan, and has essential features: solid build-quality, hybrid-viewfinder, manual retro controls. It has the original X-Trans I sensor, which Tony appreciates. Plus, “it has a nice shutter click sound, which makes the analogue experience better.”
“I used an angle grinder to remove the edge of the lens side viewfinder frame,” he told me, “so that I could continue to make a seemingly wider viewfinder out of it. Then I measured the original XPan and used filler and plastics to model a wider version of the X-Pro1. I didn’t even know I could do sculpturing. I wanted a camera that looks and feels like the XPan. I’ve been working on the X-Pro1 for over a year.”
“I was able to replicate the XPan color with three different layers of spray paint,” Tony continued. “I made from wood a new grip for the X-Pro1 and put leather around it. I found that the original grip on the XPan was uncomfortable and too small.”
Modified X-Pro1 with a coat of spray paint — Photo by Tony Andersen
Modified X-Pro1 on the workbench — Photo by Tony Andersen
Tony used a Fujinon 16mm f/2.8 lens to replicate a Hasselblad 45mm f/4 XPan lens (both have a full-frame-equivalent 24mm focal length). He used a 3D-printer to create a lens hood that disguises the Fujifilm lens to more closely resemble the Hasselblad. He also has an adapter to use the XPan lenses on the X-Pro1. There were only three lenses made for XPan cameras: 30mm f/5.6, 45mm f/4, and 90mm f/4. An 11mm lens for the X-Pro1 would be necessary to replicate the 30mm, but there is no such lens: you can choose either 10mm or 12mm. For the 90mm, the Fujinon 33mm f/1.4 would be the best bet.
Just recently, Tony added a film advance lever from an old Kiev 6C camera to his X-Pro1. The lever is only for looks, and doesn’t actually do anything; however, Tony envisions that if a digital XPan camera were ever manufactured, a film advance lever could be included, and could serve any number of functions. It could be utilized to cock the shutter like on the Epson R-D1, or it could be a programmable lever that activates various features, such as flash, or built-in ND filter, or something like that.
Hasselblad XPan (left) and faux Hasselblad XPan III (right) — Photo by Tony Andersen
XPan Crop — Fujifilm X-Pro1 — Photo by Tony Andersen
While Tony’s “XPan III” has a 16mp Trans I CMOS sensor, he believes that most ideally such a camera should have a 50mp XPan-shaped CCD sensor. The reason why he would prefer a CCD sensor over CMOS is because CCD sensors inherently behave more like film, and can produce images that appear more similar to analog. Theoretically it is possible to program such a sensor to produce “digital film emulsions” where the aesthetic is partially created at the hardware level, and not just from the camera’s firmware or software on a computer. There are advantages and disadvantages to both CCD and CMOS; however, the camera industry has committed to advancing CMOS technology and has put very little into CCD development. It would be intriguing to explore CCD, but almost certainly any digital XPan camera manufactured today would have a CMOS sensor.
To simulate what CCD XPan photographs might look like, Tony captured some images with his Phase One P65+ (which as a 60mp CCD sensor), cropped them to the 65:24 aspect ratio, and edited the files in Lightroom to resemble Velvia 50 and Kodak Panatomic-X film scans. He believes that it should be possible to achieve similar results straight-out-of-camera from a digital XPan III camera.
XPan crop — “Fujifilm Velvia ISO 50” — Phase One P65+ — Photo by Tony Andersen
XPan crop — “Kodak Panatomic-X ISO 32” — Phase One P65+ — Photo by Tony Andersen
Tony hopes that his X-Pro1 project will bring an increased awareness and interest to XPan cameras, both the film models and especially a potential digital version. “Maybe even catch the eye of Fujifilm or Hasselblad.”
“Fujifilm might be the most logical choice for a digital XPan,” Tony stated, “as it would be better placed in their product line. The GFX 50R could be a nice base to build the new camera on. The GFXPan camera could use the current sensor—the 102mp—modify it to 44x17mm by removing the upper and lower rows to achieve a 65×24 aspect ratio. Then redevelop the firmware to use only this aspect in the viewfinder, maybe redesign the optic for 2.7:1 wide like the XPan.”
It was with Fujifilm’s partnership that the XPan film cameras were made, and it was with a Fujifilm X-Pro1 that Tony made an XPan III mockup. I find the idea of Fujifilm creating a digital XPan camera—called TX-3 or GFXPan—highly intriguing. It could be with a slightly stretched sensor inside an X-Pro body (similar to Tony’s mockup). Much more likely, it would be something in the GFX realm; however, it would need to have the retro controls and styling like the GFX 50R, and not be a PASM model like most GFX cameras. Obviously, either way, it would be a niche product, but it seems like there is enough interest—and a growing interest—that such a camera would sell well enough to be profitable. It would certainly make headlines! People would be talking about Fujifilm, which would be good for Fujifilm.
For some unknown reason, Fujifilm X-series cameras inexplicably don’t have the XPan aspect ratio as an in-camera option (GFX cameras do, though). I would strongly encourage Fujifilm to include the 65:24 aspect ratio on their X-series cameras with the 40mp X-Trans V sensor. It would be simple for them to do, and it seems like an obvious no-brainer. It would be amazingly cool if they ever produced a digital XPan, but at the very least Fujifilm should offer the XPan aspect ratio as an option in the X-series. Yes, you can do it with post-editing software, but I much prefer to do things in-camera whenever possible.
XPan Ratio — iPhone 14 Pro — RitchieCam App — Slide Film Filter — Photo by Ritchie Roesch
XPan Ratio — iPhone 14 Pro — RitchieCam App — Slide Film Filter — Photo by Ritchie Roesch
I don’t know if a digital XPan III will ever come to fruition, but there are currently a few cameras to consider if you are looking for an alternative. Fujifilm GFX models have the XPan aspect ratio as an in-camera option, and they also have plenty of resolution and film-like results; however, only the GFX 50R has the retro-styling and controls similar to the film cameras, which means that the GFX 50R is your best bet. Most Fujifilm X-series cameras have the retro design and controls plus film simulations and Film Simulation Recipes; the X-T5 and X-H2 have enough resolution, but you have to crop to XPan post-capture. The Panasonic S1R has sufficient resolution and the XPan aspect ratio as an in-camera option, but it doesn’t deliver the retro experience or film-like straight-out-of-camera results. My RitchieCam iPhone App also has the XPan aspect ratio; when used with the 48mp 1x camera on the iPhone 14/15 Pro/Pro Max, it has enough resolution, and is an in-your-pocket option that produces film-inspired results straight-out-of-camera. None of these are fully ideal. Hopefully someday Fujifilm and/or Hasselblad will release an XPan III camera with a 65:24 sensor shape. As it stands now, these are your best alternatives to a camera that does not yet—and may never—exist, but should.
I want to give Tony Andersen a big “thank you” for sharing his XPan III mockup and photographs. Hopefully Tony’s enthusiasm for the XPan format will some day result in an XPan III type camera from one of the camera manufacturers. It definitely deserves to happen someday, and Fujifilm seems like the perfect camera maker to do it.
I don’t know about you, but I received several Amazon gift cards for Christmas. You might want to use those gift cards to purchase some photography gear, but perhaps you are not sure what to buy. So—if you are stuck—let me offer you some ideas. Since this is a Fujifilm blog, these items are mostly geared towards Fujifilm photographers.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
$25
If your Amazon gift card is $25, here are some camera things you can buy:
Yesterday, MPB (“an online platform for used photography and videography equipment”) published an article entitled How to Install and Use Fujifilm Recipes, which was largely written by Michael Schulz. I knew that this story was in the works because MPB had reached out to me several weeks ago just to make sure that it was ok to mention Fuji X Weekly in an upcoming piece; however, I only found out that it was published because I noticed a number of clicks to this website from theirs within today’s daily stats. What I love about the MPB article are the lovely photographs by Michael captured with his Fujifilm X100V, using mostly the Pacific Blues, Kodak Gold 200 (or is it this one?), and Kodak Portra 400 v2 (maybe Vibrant Arizona, too…) Film Simulation Recipes. It’s a real testament to what can be done straight-out-of-camera with Fujifilm models.
I was thinking today: why are camera stores talking about Fuji X Weekly and Film Simulation Recipes? It would be more obviously understood if I had merchandise for sale in their stores or on their websites, but I don’t. What’s in it for them? I think the answer is pretty simple: Fuji X Weekly Recipes sell Fujifilm cameras.
Golden Light in Abandoned House – North Salt Lake, UT – Fujifilm X100V – Fujicolor Reala 100 Recipe
Recipes are one of the reasons why the X100V has been so hard to find for over a year now. Social media influencers began saying that the X100V’s pictures “mimic film” and require “zero editing”—next thing you know they’re out of stock everywhere. With a little research I found out that these influencers were using my Film Simulation Recipes.
If you have a camera store and want to move your Fujifilm inventory, the best way is to point out to customers that the straight-out-of-camera pictures look so darn good, and post-editing isn’t necessary. Specifically, Film Simulation Recipes make it easy to get great-looking pictures without fuss, which can make photography more accessible and enjoyable, saving tons of time and frustration. There’s even an app! I think Fujifilm themselves have overall done a fairly poor job of communicating this; it’s been influencers and camera stores and really just word-of-mouth by Fujifilm photographers that has spread the message to the community at large. Outside of Fujifilm circles, this whole concept is fairly unknown or misunderstood, so there’s still a lot of work to go. MPB’s article will help; hopefully there will be more like it in the near future.
Since Fujifilm has discontinued what was their entry-level models (such as the X-T200 pictured above), it’s a little more expensive nowadays to get into the X system. If you are on a tight budget, your options are limited, but you still have some good cameras to choose from. Note: this article is based on current pricing as of the time of publication. Let’s dig into this!
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
If your budget is $1,000 and you want something brand-new:
That is your only option, but it is a good one; however, if you think outside the box, there’s another way to approach this:
Choose one of the cameras below: Fujifilm X-T30 II — Amazon — B&H — Moment Fujifilm X-S10 — Amazon — B&H — Moment Add one of these lenses: 7Artisans 25mm f/1.8 — Amazon Meike 25mm f/1.8 — Amazon Meike 35mm f/1.7 — Amazon Meike 35mm f/1.4 — Amazon 7Artisans 35mm f/1.4 — Amazon TTArtisan 35mm f/1.4 — Amazon TTArtisan 50mm f/2 — Amazon Meike 50mm f/1.7 — Amazon
If your budget is under $1,000:
You’ll have to go the second-hand route. Some places to look are B&H’s used department, KEH, MPB, and eBay. I’m sure there are other websites, too. Some used camera models to consider are:
If you shop around, it’s possible to find a good deal, and even get a Fujifilm camera and lens for less than $400. Almost no matter your budget, there are options, but the less you have to spend, the more difficult it will be and the fewer choices you’ll have; however, don’t fret! Just keep an eye out for good deals, and with some patience you are bound to find something that you can afford. My introduction to Fujifilm, which was on a tight budget, was via a used X-E1. I know first-hand that it is possible.
With Christmas just 10 days away, you might be looking for some last-minute camera deals as a gift to yourself or a photographer (or budding photographer) in your family. This website is all about Fujifilm, and for the most part there haven’t been a lot of Fujifilm deals. There hasn’t been a lot for me to recommend to you. You can always pay full price for gear, but you don’t need me to point that out—the service that I’d rather offer is showing where you can save some money. So let’s get into that.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
It’s a really good time to get into GFX if you’ve been thinking about it, as that’s where the best discounts are. The 50mm f/1 lens is $300 off, and that’s the most intriguing bargain to me, personally. The 90mm f/2 is one of my favorite lenses; while the discount is only $100, it is on sale, and it’s an easy one for me to recommend. If you’ve thought about doing some serious cinematography with Fujifilm, the X-H2s bundled with the cinema lenses are significantly discounted. Otherwise, the deals are pretty pedestrian right now.
A Fujifilm X100V captured with a Fujifilm X-T5 + Fujinon 90mm + Reala Ace Recipe
Fujifilm has never asked me what I’d like for Christmas, nor do I expect them to ever ask that question. I do believe there is a chance that they read this website occasionally, so I thought I would take a moment to share with them—on the off-chance that they find this article—some gear that they could “give” to me that would really make my holiday special. To be clear, I’m not suggesting that Fujifilm should send me free products (although, if they ever did, I wouldn’t say no…); instead, this is simply a list of gear that I’d love to see Fujifilm release, which would be the perfect Christmas gift for me, and probably a lot of you, too.
I don’t want to take up too much of your time, so let’s dive right into my Fujifilm Christmas Wish List! The order is least-to-most desired, but really I’d be happy with any of them.
#10 — Fujinon 135mm f/2.8
The longest prime lens that Fujifilm offers—aside from the really huge and extremely expensive 200mm f/2—is the Fujinon 90mm f/2, which is one of my absolute favorite lenses. I feel like there’s a massive gap that should be filled to some extent, and a 135mm option seems quite logical—after all, it used to be a very common focal length.
This theoretical 135mm Fujinon lens, which would be 202mm full-frame-equivalent, shouldn’t be too large or expensive. For example, I have a vintage Vivitar 135mm f/2.8 lens that is surprisingly compact. So the design team goals should be to keep it a similar size and weight to the Fujinon 90mm f/2, and with an MSRP no more than $1,200 (under $1,000 would be even better). Of course some compromises might be necessary, and one that I’m ok with is the maximum aperture; I’d prefer f/2.8, but f/3.5 would be fine if something’s got to give (the price should be a little less if it is f/3.5). I think such a lens would be appreciated by those who find the 90mm not-quite-long-enough sometimes, which would likely be a fairly sizable group. I could see it being used by some sports, wildlife, portrait and landscape photographers. Yes, there are several zooms that cover the longer focal lengths, but some of us (myself included) much prefer primes over zooms.
#9 — Fujifilm GFX100R
I’m not in the GFX system, but if Fujifilm ever made a GFX100R, I’d buy it. I cannot afford GFX gear, but I’d still buy it. Why? XPan. Such a camera would be the closest one could get to an XPan III, the digital version of the XPan II. The GFX100R would produce 50mp 65:24 aspect ratio images. A GFX50R II would be alright, too, but a GFX100R would be even more spectacular.
Yes, I know the GFX100 and the GFX100S and the GFX100 II (and even the upcoming GFX100S II) are capable of 50mp XPan-crop pictures, but none of them will provide an XPan-like experience. The only camera that’s close is the GFX50R, but that model is five years old now and missing the latest film sims and JPEG settings and such. Ideally, whether it is a GFX50R II or GFX100R, the body should be X-Pro like in design. One other option that Fujifilm could consider is a GFXPan, where the sensor is shaped in the 65:24 aspect ratio instead of 4:3 (basically, the current 100mp sensor, but half as tall). That would be incredible!
#8 — Fujifilm X-Pro4
This one is near the bottom of the list because 1) I suspect that it’s already well in the works and 2) I don’t know how they’ll make it better than the X-Pro3, aside from some things that could just be a firmware update. So what do I think Fujifilm could do to make the X-Pro4 different-enough from the X-Pro3 to justify it? One idea is an APS-H sized sensor with maybe 50-ish megapixels. That would not only garnish a lot of attention, but it would (more importantly) allow for an XPan crop with over 20mp, and perhaps as much as 25mp. Whether they do this or use the 40mp APS-C sensor of the X-H2 and X-T5, they should still include the XPan aspect ratio as an in-camera option. Another idea is IBIS. A lot of people would welcome that, and it’s probably expected from a camera of this price point, but Fujifilm needs to be careful with how it affects the size, weight, and cost. Most likely, aside from a bump in pixel-count, the biggest change will be a different rear screen. I don’t have any idea how they’ll change it, but I’m certain that they will do so in some way. I think the OVF should be made to be more like the one in the X-Pro2.
#7 — Fujifilm X-Pro3 Acros Edition
While we wait for the X-Pro4, Fujifilm could release a monochrome-only version of the X-Pro3. This camera would make some big headlines, and get a ton of attention. While such a model would surely be niche, Pentax proved that it could still be successful, and I think there’s been enough interest in the Fujifilm world for such a camera that it will sell out, however many copies Fujifilm decides to make. I’d certainly buy one if Fujifilm ever decided to produce it. Heck, I’d buy one almost no matter what body they decided to do it with, but the X-Pro makes the most sense to me, followed closely by the X100.
#6 — Fujifilm X100Z Variants
We’ve known for awhile now that the next Fujifilm camera will be the X100V successor. I don’t know what they’ll name it, but my guess is X100Z. The X100V successor is not in this list because we already know that it’s coming, and it will probably be announced next month, or early-February at the latest. What I would like to put on this wish-list are variants of the camera. For example, Sigma made three versions of the DP Merrill models, and four of the DP Quattro. They were all basically the same, except for the lens permanently attached to the front. I could see Fujifilm doing something similar, with maybe a 30mm-ish “standard” lens, another with a 50mm-ish portrait lens, and maybe a wide-angle version with a 14mm or 16mm lens, to go along with the main 23mm option. Fujifilm could sell multiple versions of the X100Z (or whatever they name it), just with different focal-length lenses. Not only would people be able to buy their preferred focal length option, but you’ll have some people buy all of them.
#5 — Another Fujinon Pancake Lens
A big advantage to APS-C over full-frame is the size and weight of the gear, so it is shocking to me that Fujifilm has only two pancake lenses: the 27mm f/2.8 and 18mm f/2. The 18mm model is only kind-of a pancake, and is in desperate need of an update. Fujifilm should have a series of pancake offerings. Maybe a 16mm f/3.5, the 18mm f/2 (but updated, please!), a 23mm f/2.8, the 27mm f/2.8, and maybe a 40mm-ish f/2.8. It would make my day if Fujifilm were to announce even one more pancake lens, and it would make so much sense if they did.
#4 — Fujifilm X-E5
I had to include this—and put it fairly high on this list—because Fujifilm has indicated that the X-E line might be finished. It would be a huge shame if that’s true. I love the X-E line, and the X-E4 is one of my favorite models. This line is especially great for travel, and is the perfect body to pair pancake lenses with. I don’t need a new X-E camera, but I don’t want this line to end, so I would consider buying an X-E5 just to show support for its continuation in the lineup. Hopefully this will encourage Fujifilm to produce an X-E5, perhaps in time for Christmas 2024.
#3 — Fujifilm Minimalist Model
I would love a rangefinder-styled camera without all the bells and whistles. Just the basic controls that you need. It should have a shutter knob with an ISO ring, a C1-C7 knob, and exposure compensation knob on the top. It must have an M/C/S switch somewhere. Otherwise, it should be kept clean and simple. No rear screen, only a box-top screen like on the X-Pro3, but it should have a hybrid viewfinder. No video mode or even the Advanced Filters and such. It should be a “pure photography” concept that delivers the most film-like experience of all the models. I don’t think Fujifilm would ever consider such a camera, but they absolutely should have a “digital-film” model. This concept would seem to fit Fujifilm’s profile perfectly! Maybe call it simply the X1.
#2 — Fujifilm X200
A lot of people have basically demanded that Fujifilm should jump into the full-frame market, but they’re not going to, and in my opinion it is a smart move. They’d go from being a big fish in a decent sized pond to a small fish in a large and overcrowded pond. One big problem is that they’d have to develop a whole new line of lenses, which, if they weren’t successful, could bankrupt the division. One way that Fujifilm could dip their toes into the full-frame market in a way that’s pretty much guaranteed to be successful and won’t require the new-lens-lineup investment—in other words, somewhat small risk and big reward—is to make a full-frame version of the X100-series. Call it the X200. Perhaps differentiate it from the X100 by giving it a 30mm (going slightly more wide-angle) or 40mm (slightly more telephoto) lens, and increase the maximum aperture to f/1.8. If full-frame is simply out of the question, perhaps go the fuller-than-full-frame route, and make a GFX200, which would be a GFX version of the X100. Personally, I would have a hard time saying no to such a camera.
#1 — Fujifilm X80
The Fujifilm X70 was such a great little camera! It had a much-too-short production run thanks to Sony’s sudden discontinuation of the sensor inside that model, and it’s a real shame that Fujifilm never made a successor. Especially considering how well the Ricoh GR III is selling right now, it would make a lot of sense for Fujifilm to produce a successor to the X70. From what I can tell, the demand for such a camera has been increasing. So many people have told me that they’d buy one. I know that I would be first in line! Come on, Fujifilm! Make an X80 already! Consider it your Christmas gift to me and all of your customers who have been dreaming of it for years.
The cost of a second-hand Fujifilm X-E4 is completely out of hand!
Before we get to that, let’s rewind this all a bit. Fujifilm released the X-E4 in late-February 2021. I preordered my copy, which arrived in early March. The X-E4 was the fifth in the X-E line, which began in 2012 with the X-E1, Fujifilm’s second interchangeable-lens X-series model (the X-Pro1 was the first). The X-E2 came out only one year later, and the nearly identical X-E2s was released three years after that. The X-E3 was released in 2017, and rumors floated around that it might be the last X-E camera.
The X-E line is much beloved by those who own them. It’s a combination of beautiful rangefinder styling, diminutive size, simplicity, and affordability, while producing images that are equally as good as the bigger and more expensive models. But sales have always been so-so. The X-E3, in particular, was a slow-mover, and it was possible to buy a brand-new copy for less than MSRP as recently as last year. Two years ago the X-E3 was on sale for $560. This is to say that the X-E line is niche, even within Fujifilm, which is itself sort of a niche brand; however, it’s a much loved series by many who have had the pleasure to use them. The X-E1 was my gateway into Fujifilm; today the X-E4 is my second-favorite camera, only behind the X100V.
With the X-E3 not moving particularly quickly, Fujifilm seriously considered discontinuing the X-E line. But with the discontinuation of the low-budget X-A and X-T000 cameras, plus a vocal outcry from their customers, I believe Fujifilm had a change of heart, so the X-E4, with its minimalistic design, was born. However, between the global parts shortage and the expected so-so sales, Fujifilm didn’t produce as many copies as other cameras. My guess is that they were concerned that unsold boxes of the X-E4 would be sitting around for years like with the X-E3 (and, to an extent, the X-E2s before that, and the X-E2 before that, and the X-E1 before that), so Fujifilm made the decision to discontinue the X-E4, and divert manufacturing resources to other cameras, like the X100V, X-T5, and X-S20.
What Fujifilm did not anticipate is that the sudden success of the X100V—thanks to social media and Film Simulation Recipes (to a degree)—would spill over to the X-E4. Since it became so hard to get a copy of the X100V, and new orders were being placed faster than Fujifilm could manufacture the camera—with backorder lists six months long—people began to look for alternatives. The X-E4, especially paired with the 27mm pancake, was a top alternative suggested for those who wanted an X100V but couldn’t get one. The X-E4, which was already hit-or-miss to find, was now sold out everywhere, and Fujifilm couldn’t manufacture new copies nearly fast enough.
Even though the X-E4 was suddenly super successful, Fujifilm inexplicably discontinued it back in March of this year, just two years after it was initially released. I believe that Fujifilm had already decided to discontinue it, and cease manufacturing at a certain point—not secure the necessary parts to make more copies—and they followed through with their plan despite the increased demand. In my opinion, this was a big mistake. Apparently, Fujifilm may have also planned to quietly discontinue the X-E line with the X-E4. My hope is that they change their minds and create an X-E5, but I’m not holding my breath, because it probably won’t happen. Maybe articles like this will convince them otherwise.
Working – Salt Lake City, UT – Fujifilm X-E4 & Fujinon 27mm f/2.8 – Kodak Vision3 250D
Since the X-E4 was discontinued while demand was high, the prices of used copies has skyrocketed, as reported by Fujirumors. I began this article prior to Patrick publishing his, but got busy with other things before finishing it, then I saw his post on the subject. I questioned if it was even worth publishing, but, after thinking about it, I decided to finish this article. I believe that I have a divergent-enough take on this topic that it’s worthwhile to publish anyway.
Used copies of the X-E4 are being listed for sale for 50% to 100% more (and sometimes higher!) than the camera cost when brand new. Crazy! It’s simple supply and demand. There’s a lot of demand, and Fujifilm didn’t manufacture nearly enough supply. So now, if you want an X-E4 you’re going to pay through the teeth. Even the X-E3 is selling for more than it was, although it still seems pretty affordable—if you can’t find an X-E4, buy an X-E3 instead. I love my X-E4, but I wouldn’t recommend buying one for these prices. What it really shows is that Fujifilm should make an X-E5, or start manufacturing more X-E4 bodies. It’s a wasted opportunity.
Below are some screenshot examples I found of the insanely inflated X-E4 prices. If you are trying to buy one, I sincerely wish you the best of luck finding one for a reasonable cost.
