I hope to organize a Fuji X Weekly meet-and-greet type event in the Phoenix, Arizona, area sometime later this year. While I’ve been to a few photography gatherings before, I’ve never hosted one. What I’d like to know is what you’d expect or hope for from a Fuji X Weekly meet-and-greet.
Obviously, it could be really simple. Come say hi, as I’d love to meet you. Let’s shake hands and talk gear informally. This would be the most simple to put together, but maybe the least exciting to attend?
It could be more convention-like, with booths from local camera stores and photography-related businesses. There could be presentations or workshops, and perhaps even guest speakers. A small expo would be a heck-of-a-lot more complex to organize, and would likely require an entrance fee to offset the costs. I doubt there would be enough interest to justify anything like this, but maybe this is what people would most want?
A third option is a group photowalk. Let’s not just talk gear, but use our gear. Let’s meet up somewhere and take pictures, perhaps in an urban setting, or some place that’s especially good for photography. If the location is ideal, it could be all in one place, and no need to drive around (other than to the event).
I’m sure there are many other ideas, and I’d love to hear them. Even if you would never come to Phoenix because it is too far away, I’d still greatly appreciate your feedback. I want to make this event special for those who can attend (and, who knows, maybe it will be the first of many?), but I’m unsure what direction it should go. Perhaps one of these ideas resonates with you, or none of them, or some aspect about one is intriguing but another aspect is not. Leave me a comment with your ideas and opinions!
Also, how likely would you attend this event, for those who live near the area? Let me know that, too, with a comment. I really look forward to hearing your input!
I don’t know yet when this meet-and-greet will happen (or even for certain that it will, although I really hope it will). Most likely it will be either in the spring or fall, but preferably in the spring. As soon as I have more concrete answers, I’ll let you know. In the meantime, your input is much needed, and will help me out tremendously. Thank you!
Hasselblad XPan III mockup — Photo by Tony Andersen
Tony Andersen loves XPan cameras. He is from Finland, and has admired Hasselblad for a long time. Tony has the original Hasselblad XPan film camera, and the idea of a digital version excites him. So much so, in fact, that he made a pretty cool mockup of what it could look like—using a Fujifilm X-Pro1. Let’s talk about what makes XPan special, discuss some considerations for a digital model, plus look at Tony’s mockup. We’ll conclude with some current options for XPan photography.
For those that don’t know, XPan cameras were a joint venture between Hasselblad and Fujifilm in the late-1990’s through the mid-2000’s, right at the pinnacle of film. XPan models were interchangeable-lens rangefinder cameras that used approximately two frames of 35mm film to capture panoramic pictures in a 65:24 aspect ratio. These cameras were quite niche and only sold moderately well when they were new, but today they are highly desirable among landscape photographers who still shoot film, and interest in XPan has been seemingly growing recently. Hasselblad and Fujifilm made two models; Hasselblad called theirs XPan and XPan II, while Fujifilm named theirs TX-1 and TX-2. Interestingly, Fujifilm’s X-Pro, X-E, and (especially) X100 series cameras all share some design elements with XPan, and, in a way, can trace their lineage to those models.
The original Hasselblad XPan camera — Photo by Tony Andersen
While it is certainly possible to crop any photograph to the 65:24 aspect ratio, the problem is that you are tossing approximately half of the resolution in the trash. The XPan cameras didn’t utilize a narrow section of 35mm film to create a panorama, but instead used nearly two frame’s worth of real estate. This allowed photographers to achieve high-quality, detail-rich images in a wide format, yet in a camera that was still relatively compact. If one wanted just a regular 3:2 frame, the XPan cameras were capable of that, too. To digitally recreate this, one would need to have a wide sensor with a good deal of resolution. Ideally, a digital XPan camera should have around 50-megapixels (or more), and produce a minimum of 24mp when cropped to 3:2.
Tony’s mockup of a digital XPan camera began with a used X-Pro1. He chose the camera because it has a similar look to XPan, and has essential features: solid build-quality, hybrid-viewfinder, manual retro controls. It has the original X-Trans I sensor, which Tony appreciates. Plus, “it has a nice shutter click sound, which makes the analogue experience better.”
“I used an angle grinder to remove the edge of the lens side viewfinder frame,” he told me, “so that I could continue to make a seemingly wider viewfinder out of it. Then I measured the original XPan and used filler and plastics to model a wider version of the X-Pro1. I didn’t even know I could do sculpturing. I wanted a camera that looks and feels like the XPan. I’ve been working on the X-Pro1 for over a year.”
“I was able to replicate the XPan color with three different layers of spray paint,” Tony continued. “I made from wood a new grip for the X-Pro1 and put leather around it. I found that the original grip on the XPan was uncomfortable and too small.”
Modified X-Pro1 with a coat of spray paint — Photo by Tony Andersen
Modified X-Pro1 on the workbench — Photo by Tony Andersen
Tony used a Fujinon 16mm f/2.8 lens to replicate a Hasselblad 45mm f/4 XPan lens (both have a full-frame-equivalent 24mm focal length). He used a 3D-printer to create a lens hood that disguises the Fujifilm lens to more closely resemble the Hasselblad. He also has an adapter to use the XPan lenses on the X-Pro1. There were only three lenses made for XPan cameras: 30mm f/5.6, 45mm f/4, and 90mm f/4. An 11mm lens for the X-Pro1 would be necessary to replicate the 30mm, but there is no such lens: you can choose either 10mm or 12mm. For the 90mm, the Fujinon 33mm f/1.4 would be the best bet.
Just recently, Tony added a film advance lever from an old Kiev 6C camera to his X-Pro1. The lever is only for looks, and doesn’t actually do anything; however, Tony envisions that if a digital XPan camera were ever manufactured, a film advance lever could be included, and could serve any number of functions. It could be utilized to cock the shutter like on the Epson R-D1, or it could be a programmable lever that activates various features, such as flash, or built-in ND filter, or something like that.
Hasselblad XPan (left) and faux Hasselblad XPan III (right) — Photo by Tony Andersen
XPan Crop — Fujifilm X-Pro1 — Photo by Tony Andersen
While Tony’s “XPan III” has a 16mp Trans I CMOS sensor, he believes that most ideally such a camera should have a 50mp XPan-shaped CCD sensor. The reason why he would prefer a CCD sensor over CMOS is because CCD sensors inherently behave more like film, and can produce images that appear more similar to analog. Theoretically it is possible to program such a sensor to produce “digital film emulsions” where the aesthetic is partially created at the hardware level, and not just from the camera’s firmware or software on a computer. There are advantages and disadvantages to both CCD and CMOS; however, the camera industry has committed to advancing CMOS technology and has put very little into CCD development. It would be intriguing to explore CCD, but almost certainly any digital XPan camera manufactured today would have a CMOS sensor.
To simulate what CCD XPan photographs might look like, Tony captured some images with his Phase One P65+ (which as a 60mp CCD sensor), cropped them to the 65:24 aspect ratio, and edited the files in Lightroom to resemble Velvia 50 and Kodak Panatomic-X film scans. He believes that it should be possible to achieve similar results straight-out-of-camera from a digital XPan III camera.
XPan crop — “Fujifilm Velvia ISO 50” — Phase One P65+ — Photo by Tony Andersen
XPan crop — “Kodak Panatomic-X ISO 32” — Phase One P65+ — Photo by Tony Andersen
Tony hopes that his X-Pro1 project will bring an increased awareness and interest to XPan cameras, both the film models and especially a potential digital version. “Maybe even catch the eye of Fujifilm or Hasselblad.”
“Fujifilm might be the most logical choice for a digital XPan,” Tony stated, “as it would be better placed in their product line. The GFX 50R could be a nice base to build the new camera on. The GFXPan camera could use the current sensor—the 102mp—modify it to 44x17mm by removing the upper and lower rows to achieve a 65×24 aspect ratio. Then redevelop the firmware to use only this aspect in the viewfinder, maybe redesign the optic for 2.7:1 wide like the XPan.”
It was with Fujifilm’s partnership that the XPan film cameras were made, and it was with a Fujifilm X-Pro1 that Tony made an XPan III mockup. I find the idea of Fujifilm creating a digital XPan camera—called TX-3 or GFXPan—highly intriguing. It could be with a slightly stretched sensor inside an X-Pro body (similar to Tony’s mockup). Much more likely, it would be something in the GFX realm; however, it would need to have the retro controls and styling like the GFX 50R, and not be a PASM model like most GFX cameras. Obviously, either way, it would be a niche product, but it seems like there is enough interest—and a growing interest—that such a camera would sell well enough to be profitable. It would certainly make headlines! People would be talking about Fujifilm, which would be good for Fujifilm.
For some unknown reason, Fujifilm X-series cameras inexplicably don’t have the XPan aspect ratio as an in-camera option (GFX cameras do, though). I would strongly encourage Fujifilm to include the 65:24 aspect ratio on their X-series cameras with the 40mp X-Trans V sensor. It would be simple for them to do, and it seems like an obvious no-brainer. It would be amazingly cool if they ever produced a digital XPan, but at the very least Fujifilm should offer the XPan aspect ratio as an option in the X-series. Yes, you can do it with post-editing software, but I much prefer to do things in-camera whenever possible.
XPan Ratio — iPhone 14 Pro — RitchieCam App — Slide Film Filter — Photo by Ritchie Roesch
XPan Ratio — iPhone 14 Pro — RitchieCam App — Slide Film Filter — Photo by Ritchie Roesch
I don’t know if a digital XPan III will ever come to fruition, but there are currently a few cameras to consider if you are looking for an alternative. Fujifilm GFX models have the XPan aspect ratio as an in-camera option, and they also have plenty of resolution and film-like results; however, only the GFX 50R has the retro-styling and controls similar to the film cameras, which means that the GFX 50R is your best bet. Most Fujifilm X-series cameras have the retro design and controls plus film simulations and Film Simulation Recipes; the X-T5 and X-H2 have enough resolution, but you have to crop to XPan post-capture. The Panasonic S1R has sufficient resolution and the XPan aspect ratio as an in-camera option, but it doesn’t deliver the retro experience or film-like straight-out-of-camera results. My RitchieCam iPhone App also has the XPan aspect ratio; when used with the 48mp 1x camera on the iPhone 14/15 Pro/Pro Max, it has enough resolution, and is an in-your-pocket option that produces film-inspired results straight-out-of-camera. None of these are fully ideal. Hopefully someday Fujifilm and/or Hasselblad will release an XPan III camera with a 65:24 sensor shape. As it stands now, these are your best alternatives to a camera that does not yet—and may never—exist, but should.
I want to give Tony Andersen a big “thank you” for sharing his XPan III mockup and photographs. Hopefully Tony’s enthusiasm for the XPan format will some day result in an XPan III type camera from one of the camera manufacturers. It definitely deserves to happen someday, and Fujifilm seems like the perfect camera maker to do it.
I had speculated that it would be called X100Z, but I was wrong. A lot of people thought it would be X100R, but that was also incorrect. Instead, Fujifilm took the boring route, and chose X100VI as the name. How very Sony of them, right?
Will people pronounce it X100-Vee-Eye, X100-Six, X100-The-Sixth, or X100-Mark-Six? I will call the camera X100-Vee-Eye personally; however, it’s not a very exciting name. I’m sure Fujifilm had a list of potential names on a dry-erase board at their Japan office, and they looked at that short list daily for months. After much consideration and deliberation, they chose the option they felt was the safest. Playing it safe is often riskier than being bold, and the potential reward is almost always smaller. Fujifilm should have gone with a striking name, something that rolls off the tongue and stirs the imagination. Something that grabs your attention and demands that you take a closer look. X100V did that, but X100VI does not. X100Z, X100R, X100X, X100G—names like that—stand out much more than X100 VI, X100 VII, X100 VIII, X100 IX, etc.; one set it exciting and imaginative and surprising, while the other is boring and clinical and routine.
The name is probably the least important aspect of the camera; however, a boring name does not give confidence to the rest of the model. If Fujifilm is unwilling to take a small risk with the name, what else about it are they playing safe? The original X100, which launched the entire X-series (note: the X-Pro1, which came out about a year-and-a-half later, was the first X-mount and first X-Trans), was a very daring product that took the camera industry by surprise. Since the release of the X100, Fujifilm has done a lot of risk-taking, and most often it has worked out really well for them. Nowadays it seems as though Fujifilm wants to evolve to become more like the Canikony brands, which too-often values caution and complacency over bold risks.
In any event, I’m sure that the X100VI will be an excellent camera, every bit as good as the X100V, and just a bit better. What will be different about it? Nothing is known at this point. My guess is that it will have the 40mp X-Trans V sensor and processor, as well as the latest JPEG options (maybe not Reala Ace; however, don’t worry, because I have a Film Simulation Recipe that mimics it), but otherwise will be 99% the same as the X100V. That’s only speculation, and as was demonstrated at the top of this article, my guesses are not always right. Fujifilm could very well give the X100-series a pretty significant refresh with the VI iteration, but if the name is any indication, it seems like they plan to play it as safe as they can this time around.
Since Fujifilm has discontinued what was their entry-level models (such as the X-T200 pictured above), it’s a little more expensive nowadays to get into the X system. If you are on a tight budget, your options are limited, but you still have some good cameras to choose from. Note: this article is based on current pricing as of the time of publication. Let’s dig into this!
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
If your budget is $1,000 and you want something brand-new:
That is your only option, but it is a good one; however, if you think outside the box, there’s another way to approach this:
Choose one of the cameras below: Fujifilm X-T30 II — Amazon — B&H — Moment Fujifilm X-S10 — Amazon — B&H — Moment Add one of these lenses: 7Artisans 25mm f/1.8 — Amazon Meike 25mm f/1.8 — Amazon Meike 35mm f/1.7 — Amazon Meike 35mm f/1.4 — Amazon 7Artisans 35mm f/1.4 — Amazon TTArtisan 35mm f/1.4 — Amazon TTArtisan 50mm f/2 — Amazon Meike 50mm f/1.7 — Amazon
If your budget is under $1,000:
You’ll have to go the second-hand route. Some places to look are B&H’s used department, KEH, MPB, and eBay. I’m sure there are other websites, too. Some used camera models to consider are:
If you shop around, it’s possible to find a good deal, and even get a Fujifilm camera and lens for less than $400. Almost no matter your budget, there are options, but the less you have to spend, the more difficult it will be and the fewer choices you’ll have; however, don’t fret! Just keep an eye out for good deals, and with some patience you are bound to find something that you can afford. My introduction to Fujifilm, which was on a tight budget, was via a used X-E1. I know first-hand that it is possible.
With Christmas just 10 days away, you might be looking for some last-minute camera deals as a gift to yourself or a photographer (or budding photographer) in your family. This website is all about Fujifilm, and for the most part there haven’t been a lot of Fujifilm deals. There hasn’t been a lot for me to recommend to you. You can always pay full price for gear, but you don’t need me to point that out—the service that I’d rather offer is showing where you can save some money. So let’s get into that.
This post contains affiliate links, and if you make a purchase using my links I’ll be compensated a small amount for it.
It’s a really good time to get into GFX if you’ve been thinking about it, as that’s where the best discounts are. The 50mm f/1 lens is $300 off, and that’s the most intriguing bargain to me, personally. The 90mm f/2 is one of my favorite lenses; while the discount is only $100, it is on sale, and it’s an easy one for me to recommend. If you’ve thought about doing some serious cinematography with Fujifilm, the X-H2s bundled with the cinema lenses are significantly discounted. Otherwise, the deals are pretty pedestrian right now.
What should a Fujifilm X-E5 look like? What features would I like it to have?
I’m not convinced that Fujifilm will ever make an X-E5, as they’ve indicated that they might not, but if they do, it’s likely that they will begin working on it soon, at least preliminarily. If Fujifilm does make an X-E5, I think spring 2025 is a likely timeframe for its release. Just to be clear, I have zero inside information, and can only speculate. Just in case Fujifilm does begin to work on an X-E5 soon, I thought it would be worthwhile to tell them what I’d like it to be like. Of course, there’s a pretty good chance that they’ll never read this—I don’t believe that Fuji X Weekly is on their list of websites to regularly visit—so this might be for nothing. Optimistically, let’s assume that Fujifilm will read this article, and maybe they’ll even take my ideas into consideration.
Before I get into it, I want to argue why Fujifilm should make an X-E5. I understand why they don’t want to: Fujifilm believes that the market segment that the X-E line is in is shrinking, and will soon be dried up. Fujifilm made a decision to pivot, focusing more on higher-end gear, and less on lower-end gear. While the X-E line has never been considered an “entry-level” product by users, as the tier below it disappeared, it became the default entry-level camera for Fujifilm, since it is the cheapest model. Historically, the X-E line has had somewhat sluggish sales, and often comes out at the tail end of a sensor generation. The X-E3, for example, could still be purchased brand-new at a discount just two years ago; however, the X-E4 sold surprisingly well during its short time, especially towards the end.
Pacific Poppies – Montaña de Oro SP, CA – Fujifilm X-E4 – Pacific Blues Recipe
Inexplicably, Fujifilm discontinued the X-E4 while demand was high—so high, it exceeding Fujifilm’s ability to manufacture them, which caused a backorder list that was months long. Because Fujifilm discontinued the X-E4 while demand was high but supply was low, used models are now selling for ridiculous prices. I’m sure Fujifilm had a good reason for axing the camera—GxAce would say that it was a casualty of the global chip shortage of the early ’20’s—but it left a pretty significant market void. I’m surprised that Fujifilm let it slip through their fingers, but I’m sure it was simply a case of limited resources, and making more X-E4 bodies was less of a priority than other things.
The reason why Fujifilm should make an X-E5 and not let the X-E line die is because there is market demand for it right now. Three years ago, you could buy an X-T30, X-E3, X-T200, or X-A7. If you had a smaller budget or wanted a compact body for travel, you had those four options. Now, there’s only two: the often-out-of-stock X-T30 II or the X-S10. The X-S series is kind of in a different category with a divergent design from most of Fujifilm’s past models; while Fujifilm has marketed the X-S20 as their ideal travel camera, it is a bit on the heavy side for that, plus is more expensive, and not really in the entry-level price range. Currently, for those wanting something under $1,000, or something that’s especially compact and lightweight, you don’t have much to choose from. This is by design, and mainly because the bottom-end market isn’t as big as it was five years ago.
If Fujifilm made an X-E5, there would be demand for it, but (as they say) time is of the essence. The longer Fujifilm dillydallies, the less excitement their might be. You have to strike while the iron is hot, and the iron is hot right now. Will it still be hot two years from now? I have no idea. The safer move would be to simply un-retire the X-E4 and manufacture more copies of it. I don’t think that will happen, so let’s focus on the X-E5.
Working – Salt Lake City, UT – Fujifilm X-E4 – Kodak Vision3 250D Recipe
My ideal X-E camera wouldn’t be all that much different from the X-E4. I love my Fujifilm X-E4, but I know not everyone was excited about it. Some say that it was a step backwards from the X-E3 because Fujifilm went minimalistic with it—a little too minimalistic. For the X-E5, a few simply changes and improvements would make it better. Some people will say that it must have IBIS, but that would make it bigger, heavier, and more expensive. Fujifilm would have to carefully consider if it would be worthwhile to do that. If they added IBIS plus weather-sealing, they could increase the cost and make the line more mid-tier. That’s one option, but that’s not what I would suggest, personally. I would only make a handful of changes to the X-E4, and engrave a 5 on the front instead of a 4. Here are my X-E5 suggestions:
Reinstate the M/C/S switch.
Put an ISO ring around the Shutter knob like the X100V has.
Reinstate a rear command dial.
Make the rear screen three-way-tilting like the X-T5.
Improve the OVF, perhaps a little bigger and higher resolution.
Use the current sensor with the new X-Trans V processor like the X-S20.
Add a small grip to the front similar to the X100V.
Consider using rounded strap eyelets instead of rectangular.
That’s it! Super simple. There’s no need to reinvent the wheel. That would be a really nice refresh that I think a lot of people would appreciate. That would keep the cost low and the camera small and lightweight.
Reflection of a Broken Door – Litchfield Park, AZ – Fujifilm X-E4 – Fujicolor 100 Gold Recipe
It would be really smart for Fujifilm to update the 18mm f/2 lens, which is long-overdue for a refresh, and introduce a new pancake option: perhaps a 23mm f/2.8 or 40mm f/2.8. They could offer a few different bundle options: the upcoming 16-50mm f/2.8-4.8, the updated 18mm f/2, a new pancake (whatever they decide to go with), the 27mm f/2.8, or all three pancake lenses. The X-E line just begs to be used with pancake lenses, which really illustrates the benefit of APS-C, but sadly Fujifilm only has two. I bet that three pancake lenses bundled with the X-E5 would be a popular option, especially if a few influencers were to demonstrate just how great that would be for a travel photography kit.
Which brings me to the marketing angle. What makes Fujifilm cameras great? What is the essence of shooting with the X series? Hint: it’s what makes the X100V so popular. In my opinion, Fujifilm has done a rather poor job of expressing this and particularly communicating why it should be desirable (maybe they don’t understand it themselves?). Largely, it has come from outside sources—TikTokers, Instagramers, YouTubers… heck, I’ll take a little credit for it myself—who have done Fujifilm’s marketing job for them. The X-E5 (as I suggest the camera should be) would be the quintessence of many aspects of this: cool-yet-functional vintage styling, great implementation of exposure-triangle controls, small and lightweight, and of course out-of-camera JPEGs that look great. Fujifilm needs to focus on that. They need to communicate why the X-E5 fulfills (in many ways) the essence of shooting with the X series, and why that essence is desirable for photographers. Yes, social media influencers and bloggers will do some of that for Fujifilm, and that’s great organic promotion, but Fujifilm themselves needs to do a much better job than they have in the past. If done right, the X-E5 could be a smashing success in spite of shrinking market segments.
Will Fujifilm make an X-E5? Maybe, maybe not. I’d lean towards no if I had to pick one over the other. Should they? Absolutely yes! It would be a real shame for Fujifilm to kill the line when there is so much demand for it. I love the X-E series—the X-E1 was my introduction to Fujifilm—and it deserves to continue. I hope that it does.
A Fujifilm X100V captured with a Fujifilm X-T5 + Fujinon 90mm + Reala Ace Recipe
Fujifilm has never asked me what I’d like for Christmas, nor do I expect them to ever ask that question. I do believe there is a chance that they read this website occasionally, so I thought I would take a moment to share with them—on the off-chance that they find this article—some gear that they could “give” to me that would really make my holiday special. To be clear, I’m not suggesting that Fujifilm should send me free products (although, if they ever did, I wouldn’t say no…); instead, this is simply a list of gear that I’d love to see Fujifilm release, which would be the perfect Christmas gift for me, and probably a lot of you, too.
I don’t want to take up too much of your time, so let’s dive right into my Fujifilm Christmas Wish List! The order is least-to-most desired, but really I’d be happy with any of them.
#10 — Fujinon 135mm f/2.8
The longest prime lens that Fujifilm offers—aside from the really huge and extremely expensive 200mm f/2—is the Fujinon 90mm f/2, which is one of my absolute favorite lenses. I feel like there’s a massive gap that should be filled to some extent, and a 135mm option seems quite logical—after all, it used to be a very common focal length.
This theoretical 135mm Fujinon lens, which would be 202mm full-frame-equivalent, shouldn’t be too large or expensive. For example, I have a vintage Vivitar 135mm f/2.8 lens that is surprisingly compact. So the design team goals should be to keep it a similar size and weight to the Fujinon 90mm f/2, and with an MSRP no more than $1,200 (under $1,000 would be even better). Of course some compromises might be necessary, and one that I’m ok with is the maximum aperture; I’d prefer f/2.8, but f/3.5 would be fine if something’s got to give (the price should be a little less if it is f/3.5). I think such a lens would be appreciated by those who find the 90mm not-quite-long-enough sometimes, which would likely be a fairly sizable group. I could see it being used by some sports, wildlife, portrait and landscape photographers. Yes, there are several zooms that cover the longer focal lengths, but some of us (myself included) much prefer primes over zooms.
#9 — Fujifilm GFX100R
I’m not in the GFX system, but if Fujifilm ever made a GFX100R, I’d buy it. I cannot afford GFX gear, but I’d still buy it. Why? XPan. Such a camera would be the closest one could get to an XPan III, the digital version of the XPan II. The GFX100R would produce 50mp 65:24 aspect ratio images. A GFX50R II would be alright, too, but a GFX100R would be even more spectacular.
Yes, I know the GFX100 and the GFX100S and the GFX100 II (and even the upcoming GFX100S II) are capable of 50mp XPan-crop pictures, but none of them will provide an XPan-like experience. The only camera that’s close is the GFX50R, but that model is five years old now and missing the latest film sims and JPEG settings and such. Ideally, whether it is a GFX50R II or GFX100R, the body should be X-Pro like in design. One other option that Fujifilm could consider is a GFXPan, where the sensor is shaped in the 65:24 aspect ratio instead of 4:3 (basically, the current 100mp sensor, but half as tall). That would be incredible!
#8 — Fujifilm X-Pro4
This one is near the bottom of the list because 1) I suspect that it’s already well in the works and 2) I don’t know how they’ll make it better than the X-Pro3, aside from some things that could just be a firmware update. So what do I think Fujifilm could do to make the X-Pro4 different-enough from the X-Pro3 to justify it? One idea is an APS-H sized sensor with maybe 50-ish megapixels. That would not only garnish a lot of attention, but it would (more importantly) allow for an XPan crop with over 20mp, and perhaps as much as 25mp. Whether they do this or use the 40mp APS-C sensor of the X-H2 and X-T5, they should still include the XPan aspect ratio as an in-camera option. Another idea is IBIS. A lot of people would welcome that, and it’s probably expected from a camera of this price point, but Fujifilm needs to be careful with how it affects the size, weight, and cost. Most likely, aside from a bump in pixel-count, the biggest change will be a different rear screen. I don’t have any idea how they’ll change it, but I’m certain that they will do so in some way. I think the OVF should be made to be more like the one in the X-Pro2.
#7 — Fujifilm X-Pro3 Acros Edition
While we wait for the X-Pro4, Fujifilm could release a monochrome-only version of the X-Pro3. This camera would make some big headlines, and get a ton of attention. While such a model would surely be niche, Pentax proved that it could still be successful, and I think there’s been enough interest in the Fujifilm world for such a camera that it will sell out, however many copies Fujifilm decides to make. I’d certainly buy one if Fujifilm ever decided to produce it. Heck, I’d buy one almost no matter what body they decided to do it with, but the X-Pro makes the most sense to me, followed closely by the X100.
#6 — Fujifilm X100Z Variants
We’ve known for awhile now that the next Fujifilm camera will be the X100V successor. I don’t know what they’ll name it, but my guess is X100Z. The X100V successor is not in this list because we already know that it’s coming, and it will probably be announced next month, or early-February at the latest. What I would like to put on this wish-list are variants of the camera. For example, Sigma made three versions of the DP Merrill models, and four of the DP Quattro. They were all basically the same, except for the lens permanently attached to the front. I could see Fujifilm doing something similar, with maybe a 30mm-ish “standard” lens, another with a 50mm-ish portrait lens, and maybe a wide-angle version with a 14mm or 16mm lens, to go along with the main 23mm option. Fujifilm could sell multiple versions of the X100Z (or whatever they name it), just with different focal-length lenses. Not only would people be able to buy their preferred focal length option, but you’ll have some people buy all of them.
#5 — Another Fujinon Pancake Lens
A big advantage to APS-C over full-frame is the size and weight of the gear, so it is shocking to me that Fujifilm has only two pancake lenses: the 27mm f/2.8 and 18mm f/2. The 18mm model is only kind-of a pancake, and is in desperate need of an update. Fujifilm should have a series of pancake offerings. Maybe a 16mm f/3.5, the 18mm f/2 (but updated, please!), a 23mm f/2.8, the 27mm f/2.8, and maybe a 40mm-ish f/2.8. It would make my day if Fujifilm were to announce even one more pancake lens, and it would make so much sense if they did.
#4 — Fujifilm X-E5
I had to include this—and put it fairly high on this list—because Fujifilm has indicated that the X-E line might be finished. It would be a huge shame if that’s true. I love the X-E line, and the X-E4 is one of my favorite models. This line is especially great for travel, and is the perfect body to pair pancake lenses with. I don’t need a new X-E camera, but I don’t want this line to end, so I would consider buying an X-E5 just to show support for its continuation in the lineup. Hopefully this will encourage Fujifilm to produce an X-E5, perhaps in time for Christmas 2024.
#3 — Fujifilm Minimalist Model
I would love a rangefinder-styled camera without all the bells and whistles. Just the basic controls that you need. It should have a shutter knob with an ISO ring, a C1-C7 knob, and exposure compensation knob on the top. It must have an M/C/S switch somewhere. Otherwise, it should be kept clean and simple. No rear screen, only a box-top screen like on the X-Pro3, but it should have a hybrid viewfinder. No video mode or even the Advanced Filters and such. It should be a “pure photography” concept that delivers the most film-like experience of all the models. I don’t think Fujifilm would ever consider such a camera, but they absolutely should have a “digital-film” model. This concept would seem to fit Fujifilm’s profile perfectly! Maybe call it simply the X1.
#2 — Fujifilm X200
A lot of people have basically demanded that Fujifilm should jump into the full-frame market, but they’re not going to, and in my opinion it is a smart move. They’d go from being a big fish in a decent sized pond to a small fish in a large and overcrowded pond. One big problem is that they’d have to develop a whole new line of lenses, which, if they weren’t successful, could bankrupt the division. One way that Fujifilm could dip their toes into the full-frame market in a way that’s pretty much guaranteed to be successful and won’t require the new-lens-lineup investment—in other words, somewhat small risk and big reward—is to make a full-frame version of the X100-series. Call it the X200. Perhaps differentiate it from the X100 by giving it a 30mm (going slightly more wide-angle) or 40mm (slightly more telephoto) lens, and increase the maximum aperture to f/1.8. If full-frame is simply out of the question, perhaps go the fuller-than-full-frame route, and make a GFX200, which would be a GFX version of the X100. Personally, I would have a hard time saying no to such a camera.
#1 — Fujifilm X80
The Fujifilm X70 was such a great little camera! It had a much-too-short production run thanks to Sony’s sudden discontinuation of the sensor inside that model, and it’s a real shame that Fujifilm never made a successor. Especially considering how well the Ricoh GR III is selling right now, it would make a lot of sense for Fujifilm to produce a successor to the X70. From what I can tell, the demand for such a camera has been increasing. So many people have told me that they’d buy one. I know that I would be first in line! Come on, Fujifilm! Make an X80 already! Consider it your Christmas gift to me and all of your customers who have been dreaming of it for years.
The “new lens” part of the upcoming X100-series model is curious, because the X100V, which was the fifth iteration of the series, was the first with a new lens. So why will the X100Z (or whatever Fujifilm names it) have a new lens? The leading theories are:
The current lens cannot fully resolve 40mp, and the new camera will have the 40mp X-Trans V sensor, so a new lens is necessary to take full advantage of the high-resolution sensor. In my opinion, this makes the most sense, although (if it is the reason) I would be slightly surprised that the current lens cannot resolve 40mp.
Fujifilm will increase the maximum aperture to f/1.8 or f/1.7 to better compete against the Leica Q3.
The new camera will have IBIS, and a lens redesign is necessary to accommodate.
Fujifilm has improved the leaf shutter, which requires a redesign of the lens.
Fujifilm will eliminate the IR hotspot on the lens, and in turn will sell a full-spectrum version.
There could be some other reasons, but those are the ones I have heard. I highly doubt it will be the last one, although it would be cool if it was. Most likely it is to resolve more resolution, but nobody knows at this point, so it could be anything.
The second upcoming camera will be the GFX100S II. Wait, what? Seriously?!
So, yeah, the GFX lineup will have the 100 II and 100S II. I’m not sure what will be different about the two models, other than the 100S II will be less expensive than the 100 II, so perhaps a little less feature-rich and slightly smaller. Honestly, I couldn’t be less excited about this, but it’s probably because I’m not in the GFX system.
I’m not entirely shocked that the upcoming camera will be the GFX100S II, but it is still a head-scratcher. First, once released, it will mean that 8 out of the last 12 Fujifilm cameras will have been PASM models (2/3rds of them). The only four non-PASM cameras will have been the X-E4 (which has been discontinued and is selling for ridiculous prices), the X-T30 II (which was basically just a firmware update and has been discontinued, although you can still find it if you search hard enough for it), the X-T5, and the X100Z (or whatever Fujifilm calls it). It will also mean that 4 out of the last 11 Fujifilm releases will have been GFX models; however, the GFX50S II has already been discontinued, and presumably the GFX100S will be discontinued very soon. I do think that the GFX system needs a divergent option, as it would seem like the GFX100 II and GFX100S II will be pretty similar to each other. A GFX100R, which would be the successor to the long-discontinued GFX50R, seems like the most obvious choice, but I don’t think Fujifilm plans to release another GFX camera with traditional tactile controls.
My best guess is that the third camera will be the X-Pro4, and that it will be announced sometime in May. I have no inside information (I never do, I get it from Fujirumors like everyone else…), but based on past releases, this makes the most sense to me. I hope that I’m right, because there’s a lot of pent-up demand and eagerness for this camera. If it’s not an X-Pro4, a lot of people will be disappointed.
So where does that leave the X-T40 (or X-T30 III or X-T50 or whatever Fujifilm will name it)? It could and should still happen, but I think Fujifilm is trying to move out of that market segment. They’re focusing more on premium products, and less on lower-tier, as they believe the bottom of the market is continuously drying up. Either Fujifilm makes that series more premium (and in turn more expensive)—kind of like what they did with the X-S20—or they do a very modest update, and it might be the last model in the series. Or it could be that the X-T30 II was the last one. My hunch is that there will be at least one more, perhaps released sometime in the second half of 2024. It certainly could be the third camera and not the X-Pro4—I think a lot of people would be shocked (in a negative way) if that were the case.
Where does this leave the X-E5? I think this line is done. The X-E4 was the last. I truly hope I’m wrong about this, though, because I love the X-E cameras. If one does come, most likely it will be in 2025 and not 2024. Since there’s so much demand for the X-E4 and not much supply, it would make a lot of sense to expedite a successor, but I don’t think that Fujifilm is currently doing so.
What about the X80? The Fujifilm X70 was discontinued in December of 2016, and there has been demand for a successor ever since. I’ve noticed that the demand for an X80 has been building recently, growing larger and more vocal. Certainly the recent sales success of the Ricoh GR III should cause Fujifilm to consider it. I don’t, however, believe that Fujifilm has any current plans to release an X80. If they did, I’d be first in line to buy one!
Working – Salt Lake City, UT – Fujifilm X-E4 – Kodak Vision3 250D Recipe
This is a long-overdue adaptation of the X-T3/X-T30 Kodak Vision3 250D Film Simulation Recipe for use on “newer” X-Trans IV cameras. Kodak Vision3 250D is one of my favorite Recipes, but it’s only compatible with the Fujifilm X-T3 and X-T30; however, I’ve been using it on my X100V and X-E4 occasionally for years. It’s not hard to adapt X-T3/X-T30 or X-Trans III Recipes for use on newer models by simply selecting a Grain size (Small or Large), setting Color Chrome FX Blue (and Color Chrome Effect for X-Trans III Recipes) to Off, and Clarity to 0. In the case of this Recipe, I prefer Clarity set to -2 and not 0, but it’s acceptable either way.
Vision3 250D is a medium-speed daylight-balanced color motion picture film introduced by Kodak in 2009. It was a replacement for the similar (yet slightly inferior) Vision2 250D. Vison3 250D can be developed in ECN-2 chemistry or C-41. There is a lot of variation in how the film can look depending on a host of factors—especially how shot, developed, and scanned—but I’ve always been impressed with how closely this Recipe mimics some of the aesthetics produces by the emulsion.
This Kodak Vision3 250D Film Simulation Recipe is compatible with the Fujifilm X-Pro3, X100V, X-T4, X-S10, X-E4, and X-T30 II cameras. For fifth-generation models, which are the X-H2s, X-H2, X-T5, and X-S20 (yes, the X-S20!), you can use this Recipe, but blue will render more deeply, so it will look slightly different.
Film Simulation: Eterna Dynamic Range: DR100 Grain Effect: Strong, Small Color Chrome Effect: Strong Color Chrome FX Blue: Off White Balance: Fluorescent 1, -3 Red & -1 Blue Highlight: +3 Shadow: +4 Color: +3 Sharpness: -2 High ISO NR: -4 Clarity: -2 ISO: Auto, up to ISO 6400 Exposure Compensation: +1/3 to +2/3 (typically)
Example photographs, all camera-made JPEGs captured using this Kodak Vision3 250D Film Simulation Recipe on my Fujifilm X-E4:
MartAnne’s – Flagstaff, AZ – Fujifilm X-E4
Dancing Joy – Salt Lake City, UT – Fujifilm X-E4
No Fun – Salt Lake City, UT – Fujifilm X-E4
Urban Daisies – Salt Lake City, UT – Fujifilm X-E4
Boat on Lake Hamilton – Hot Springs, AR – Fujifilm X-E4
Rainy Rose – Buckeye, AZ – Fujifilm X-E4
Willow – Bountiful, UT – Fujifilm X-E4
Afternoon Joy – Buckeye, AZ – Fujifilm X-E4
Desert Creek – Buckeye, AZ – Fujifilm X-E4
Arizona Date Palm – Buckeye, AZ – Fujifilm X-E4
Bougainvillea & Palm Trunk – Buckeye, AZ – Fujifilm X-E4
Potted Flower Blooms – Buckeye, AZ – Fujifilm X-E4
Park Gazebo – Buckeye, AZ – Fujifilm X-E4
Find this Film Simulation Recipe and over 300 more on the Fuji X Weekly App! Consider becoming a Patron subscriber to unlock the best App experience and to support Fuji X Weekly.
Second, the rest is a mystery. We don’t know anything. And I certainly don’t have any inside information. Zero. I learn the same way that you do. I can only speculate. But looking at trends (both past and current) it’s not too difficult to make some reasonable guesses. Whether these guesses turn out to be correct is something that only time will tell. I’m wrong about these things often enough that whatever I speculate should be taken with a large grain of salt. This is just for fun.
I think it’s a very safe guess that one of the two remaining models will be the much-anticipated and much-hoped-for X-Pro4. When the X-H2s and the X-S20 were announced, it was at the end of May (of 2022 and 2023, respectively). Don’t be surprised if the X-Pro4 is announced next year in the second half of May. I know the phrase “first months of” makes it seem like it will be sooner than May, but I think it simply means first half of the year. While this is all speculation, I think it’s a fairly safe guess, as far as guesses go.
I don’t know what will be different on the X-Pro4 and what will be the same as the X-Pro3, but I do expect there will be one or two surprises. Fujifilm will do something that is both compelling and perhaps even controversial. I hope that it has the 40mp X-Trans V sensor, plus the XPan aspect ratio as an in-camera option. If Fujifilm were to really think outside the box, they’d throw a 50mp APS-H 4:3 aspect ratio sensor inside of it, which would allow for 25mp XPan pictures. I think most Fujinon lenses would cover APS-H, and Fujifilm could do an auto-crop to 40mp 3:2 for those lenses that can’t. I highly doubt they’ll do this, but it would certainly make headlines if they did.
A lot of people are speculating that the third camera will be an X-E5, but I don’t think it will be. Shockingly, the X-E4 was inexplicably discontinued when there was a lot of demand for it, and as a result the used market for that model has gone crazy. It would make a lot of sense for Fujifilm to rush a successor out ASAP, so as to capitalize on the demand. Still, Fujifilm has suggested that the X-E line might done, plus X-E successors typically doesn’t come out until the end of a sensor generation, which means that an X-E5 won’t likely happen until 2025 (if ever). So I would be pretty surprised if this is the third camera.
The most logical option in my opinion is the X-T30 II successor. This line has been a good seller for Fujifilm, and I think they desperately need a budget-friendly model in the lineup. If you look hard enough it is still possible to buy a brand-new X-T30 II, but it’s sold out at a lot of places, and has been for awhile. My guess is that the successor will be largely identical to the X-T30 II, with the same X-Trans IV sensor but with the X-Trans V processor (like the X-S20). It will have some autofocus and video spec improvements, but will be mostly the same exact camera as the X-T30 II. I bet they call it the X-T30 III, and not X-T40 or X-T50. I suspect it will be announced in late-March or early-April, and it doesn’t even get an X-Summit… or if it does, it’s not the headline product.
Since we don’t know for certain what the second and third upcoming cameras will be, what do you hope Fujifilm will announce next year? Really, at this point it could be anything. Let me know in the comments!
Millions of people have visited this website in 2023, and the year isn’t even over yet!
I never imagined that Fuji X Weekly would grow so popular—I’m shocked by it, actually. It’s a real honor to be helpful to such a large number of photographers across the world, and I feel like I’m only getting started. It’s amazing to me just how far this thing has come, and I can’t wait to see where it all goes.
I’ve been digging through the Fuji X Weekly website analytics, which I do from time-to-time (but probably not nearly as often as I should), and I discovered a few interesting points. Some of you might find this intriguing, too, while others might not (and I apologize for that). For those who are interested, let’s dive into the stats!
During the month of October two milestones were reached: 1) near the beginning of the month, Fuji X Weekly total page views for 2023 exceeded that of 2022, and 2) by the end of October, Fuji X Weekly surpassed two million unique visitors!
Page views is a pretty straight-forward statistic. Between the homepage, blog page, blog posts, Film Simulation Recipe articles, etc., etc., etc.—across the entirety of the Fuji X Weekly website—all of the various pages have been viewed a total approaching 9,000,000 (last year was just over eight million; this year is on track to top 10 million). That’s an absolutely unbelievable number to me! In 2023, I’m averaging 4.3 page views per visitor, which (from what I can tell) is a good number. I’ve read that 3-4 page views per visitor is average. One person might only ever open one article, while someone else might view seven, and between the two of them they had eight page views, with an average of four. Some websites—such as many e-commerce—have more page views per visitor, while some have less, and some much less. There are several very popular photography websites (I won’t mention them by name, but trust me that they’re highly recognizable) that average less than two page views per visitor.
Surprisingly, the more convoluted statistic is unique visitors. Near the very end of October, Fuji X Weekly surpassed two million unique visitors. Or did it? What constitutes a unique visitor, anyway?
If you visit this website from the same device multiple times, you’ll typically be counted as only one visitor. There are some exceptions, depending on your security settings, how often you delete cookies, if you change internet providers or move to a new home, and things like that—but, by-and-large, if you visit this website (say) 20 times over the year, you are counted as only one unique visitor. However, if you use multiple devices—say, your desktop, laptop, work computer, cellphone, and tablet—you could be counted as five unique visitors. Unless, that is, you are logged into your WordPress account (if you have one) on each of those devices, then you’ll only be counted once and not five times. It’s impossible to know how many unique visitors there actually are, since it’s likely that many people are being counted more than once. I cannot know just how many are being counted more than once, or how many times they’re being counted. For sure, two million different people have not visited Fuji X Weekly so far in 2023, but whatever the real number is, it’s still a heck of a lot.
Let’s talk bounce rate, which is the number of people who visit a website only once, and view only one page, and never come back (they bounce). The average bounce rate across all websites is about 40.5%, but it varies significantly based on website type. Blogs, for example, are in the highest category, with an average bounce rate of 65%. My bounce rate is 50%, which is really good for the type of website that it is. It means that half of the visitors read only one article and leave, never to return. They probably followed a link from some other website or a social media post, or Fuji X Weekly came up in a Google search, and they either found exactly what they were looking for and had no need for further reading, or (more likely) they weren’t all that interested in what was published, so they left. That accounts for one million visitors (and, in turn, one million page views), which leaves the other million as people who are either repeat visitors, or someone who visited just once but viewed more than one article before leaving. For that second group of one million, they averaged almost eight page views per person.
Of that one million who didn’t bounce right away, it’s impossible to know just how many are repeat visitors, or how many were counted more than once (one individual counted as multiple unique visitors). As best as I can tell from the data I could find, making some assumptions based on averages, I believe that around 500,000-ish people have visited Fuji X Weekly in 2023 more than once, and around 80,000-100,000 are regular readers. Someone who is a “regular reader” isn’t necessarily someone who reads everything that’s published, but perhaps checks in every now and then (probably opening many of the Film Simulation Recipe posts that pertain to their particular camera model, but maybe not a lot of the other content). Those who read the majority of the articles published on this website is a much smaller number, around 4,000 to 5,000 I think. Those who read literally everything—the true diehard fans—is likely less than 500, and maybe as little as 200.
We started with millions—two million, to be exact—which is an impressive number; however, we dwindled that down a whole bunch. First to one million, after subtracting those who quickly bounced; then to 500,000-ish, for those who likely visited more than once this year; next to 80,000-100,000, which is the rough number of those who do (at least somewhat) regularly read this website; then to 4,000-5,000, for those who are enthusiastic, and read much of what’s published; and finally to as little as 200—the truly devoted followers of Fuji X Weekly, who read literally all of the articles. Of those numbers, I’m most happy by the smaller ones. I cannot tell you how thrilled I am by those who visit this website often—you are why I continue to publish content and new Recipes frequently. Thank you! From the bottom of my heart, you really mean a lot.
I’m not really sure how to conclude this, but just to say one more time a big “Thank you!” to everyone who visits this website, reads the articles, maybe shares them with others, and perhaps is even a Creative Collective subscriber. I also want to express my great appreciation to those who have downloaded the Fuji X Weekly App (and/or the Ricoh Recipes App and RitchieCam App), and especially to those who have become Patrons. This wouldn’t continue to exist without your support. I really appreciate you!
“If we decided to stop entry-level products such as X-T200 or X-E4,” Franck Bernard, Fujifilm France Photo Division Director, stated in a recent Phototrendinterview, “it is because it is not a promising market. Today, competitors are also deciding to abandon certain more accessible product lines.”
Wow. This seems to be confirmation that the X-E line is done. The X-T200 was discontinued back in 2020, and with that the X-T000 line was abandoned. The Fujifilm X-E4 was discontinued back in March. This appears to be an indication that, in 2023, the X-E series has succumbed to the same fate that the X-T000 line did three years ago.
Of course, in other interviews, Fujifilm has kind of tiptoed around this topic and even hinted that the X-E line hasn’t been axed. They never expressly communicated one way or the other with certainty, but now they have. Sort of. They used fuzzy language—“if we decided”—and Mr. Bernard isn’t a corporate manager (he’s regional), so perhaps he didn’t have the authority to state what he said and it might not be exactly what HQ wanted made public. In other words, this might not be the official position of Fujifilm.
I think that his comment is factual and simultaneously must be taken with a large grain of salt. He’s likely saying something that’s largely understood within the company, but also something that Fujifilm doesn’t want to outright state, because they want to reserve the right to change their mind in a quickly shifting market and with dynamic corporate directives. They don’t want to officially kill off the X-E line, only to discover that they should have made an X-E5; instead, if they quietly cancel it, then it’s a bit easier to bring back at a later date if market conditions allow.
Franck Bernard goes on to provide a little context to his comment: “I believe that Fujifilm has made the industrial choice for more than 5 years now to turn to high-end products and we will not return to entry-level products.”
I’ve heard this said a few times from Fujifilm managers. They believe the future of the brand is not with low-end models, or even with what we once thought of as the mid-range bodies, but with the higher-tier cameras. The X-H line, the X-T0 line, the X100 series, X-S00 line (which was made slightly more higher-end with the X-S20), and X-Pro, along with GFX. That’s where Fujifilm wants to focus their efforts. That’s where Fujifilm sees the future of their digital camera brand. The X-E series just doesn’t fit in, no matter how in-demand the X-E4 was at the time of its discontinuance. Camera brands don’t axe a line that has a lot of demand and a waitlist to buy—unless it was simply impossible to secure the necessary parts to manufacture more, or the higher-ups shifted priorities to other things. I think the latter explains the X-E4’s sudden and inexplicable discontinuation. Fujifilm doesn’t want to offer models in the X-E class. It’s beneath them now. Or, perhaps, for whatever reason, they believe the market is about to dry up for it, despite the demand (which, by the way, still exists more than six months after its discontinuation).
“Logically,” Mr. Bernard continued, “there should be a successor to the X-T30. We would like to maintain older, affordable products that correspond to a certain purchasing power. But we have no visibility on future ranges.” This is a bit after he stated that, “…our flagship product remains the X-T5, the standard model of the range. Comes behind the X-T30 II, and then follows the X-S10/X-S20.”
I think he was saying that, in France, the X-T5 is Fujifilm’s top selling model, followed by the X-T30 II, then the X-S00 series. Because of the demand for the X-T30 II, there should logically be a successor. Fujifilm France wants to be able to offer products that those with a more limited budget can afford. But, Fujifilm Japan has not provided them with a timeline when such a camera will come, if at all. That’s my interpretation, but I don’t know if that’s what he really meant. It’s a bit confusing.
As best as I can tell from all of this, the X-E line is done (but Fujifilm wants to reserve the right to change their minds) and an X-T30 II successor is desired by certain people within Fujifilm (and they believe logically it should happen) but HQ hasn’t provided any information to them on when or if that will happen. This is because—beginning five years ago—Fujifilm began to shift away from lower-end gear and towards higher-end products. This is all a part of the long-term plan, more or less.
Will an X-T40 (perhaps it will be called X-T30 III or X-T50) happen? It sounds like eventually it will happen, but not necessarily soon. Don’t be surprised if it is given new features (IBIS? 40mp?) and a higher price tag. Will an X-E5 happen? Probably not. If a lot of people speak up and state that they’d buy one, maybe. But still probably not. There’s been a large vocal desire for an X80, but that hasn’t happened, nor will it—technically, though, it is still possible, just highly unlikely. I think that’s the unfortunate state of the X-E line.
In a seemingly-unrelated-but-at-closer-look-completely-related article, PetaPixel says that young people are finding digital cameras to be more difficult to use and more time-consuming than cellphone cameras (imagine that!). While it’s easy to dismiss this, I think there are a few points worth considering. First, it’s great that Fujifilm introduced the X App, which is better than their rather mediocre (being kind) Cam Remote App, but the new app is years late and not compatible with older models. If Fujifilm wants to sell cameras to younger folks (which, presumably, generally have a tighter budget and aren’t buying flagship models), having an intuitive and reliable way to transfer the images is a necessity. Unfortunately, Fujifilm has fantastically failed at this, which undoubtedly affects sales of lower-end models. Think about this: film simulations (and especially Film Simulation Recipes) are highly desirable among those who want great results without fuss and without spending a lot of time achieving it. But getting those pictures off the camera can be a pain.
What Fujifilm (and the other camera makers) should have done is create a way to upload directly from the camera to Instagram, X, Facebook, Flickr, text, email, cloud, etc.. Maybe have an Android-like operating system with apps. As it is now, the step in-between that’s time-consuming, frustrating, and unintuitive is one reason why the cellphone is constantly eating away the bottom end of the camera market. Instead of innovating, camera makers just throw their hands up and say “Oh, well.” They blame the cellphone, but really they just concede the fight without trying all that hard to compete with it. Oh, and why did Fujifilm abandon the concept of connecting the camera directly with their Instax printers? That’s another missed opportunity, in a similar vein.
So if Fujifilm were to release an X-E5, but with a whole new way to get the pictures off of the camera and shared wherever the photographer wishes—something that’s easy, fast, and intuitive—I have zero doubts that it would sell well. Yes, there’s the X App, which is a step in the right direction, but ideally there would be no need for an app. It should be a one-step process from the camera itself. As the PetaPixel article illustrates, the hassle of using a digital camera—hassles that don’t need to exist but do, and hassles that aren’t found on the cellphone—is notable enough to go viral. Don’t doubt that the opposite is also viral-worthy. For example, the reason why the X100V suddenly became popular is because it went viral on social media, and a big reason why it went viral is because it could produce analog-looking pictures that didn’t require editing (yes, Recipes!). It produced wonderful results easily, and that caught the attention of so many that the camera is historically long-backordered. Now imagine if those results could be more quickly and intuitively available for sharing. Yes, that’s notable enough to go viral.
The name most thrown around for the X100V successor is X100R, where “R” stands for Roku, which is six in Japan; however, I’d be surprised if Fujifilm did this just because Roku is such a recognizable brand name. Can you imagine the fun, though, that someone like Omar Gonzalez or Kai Wong could have with this? I can already see the gags about the X100Roku… plug it into your TV for streaming made easy! Catch the latest videos from your favorite YouTubers right on the X100Roku! I don’t know what Fujifilm will name it, but I propose X100Z, which makes the most sense to me.
Other than a new lens, not much is known about the X100V successor. I think it will have the 40mp X-Trans V sensor. Nothing else has leaked, as far as I’ve seen. We’ll just have to wait and see.
A lot of Fujifilm models have been discontinued, and we’re now in the last quarter of 2023, so I thought I would take this opportunity to briefly discuss what the X-series lineup currently looks like.
Fujifilm X100V
This, of course, is the one model that everyone wants but nobody can get. It’s the most in-demand camera that Fujifilm has ever made. With a backorder list that’s months-long, new orders are being placed for the X100V faster than Fujifilm can manufacture new copies. Hopefully, the X100Z (or whatever Fujifilm will call it) will help alleviate this issue, but it might just exacerbate it. I wonder if those who have been on backorder lists for months will be made first in line for the new model, or if they’ll have to jump into a whole new line? Fujifilm will have to be careful with how they handle the transition. The X100V is currently the only rangefinder-style model being offered by Fujifilm. Oh, and good luck finding one!
Fujifilm X-T5
The latest in the often-celebrated X-T line is the X-T5, which is truly a photographer’s camera. It is one of four fifth-generation X-series models, and one of only two with the 40mp X-Trans V sensor. It’s also the only SLR-styled camera with the traditional tactile controls being offered by Fujifilm at this time.
Fujifilm X-H2 / X-H2s
These two cameras are Fujifilm’s flagship models designed to competitively contend with some full-frame offerings by Canikony brands. They’re the most expensive in the lineup, offering the best-of-the-best features, but in a body dissimilar from most that Fujifilm has previously released for X cameras. They’re largely intended to bring photographers into the Fujifilm fold from other brands, and not necessarily satisfy the desires of those who have been with the brand for many years. The X-H2 is the 40mp high-resolution version, while the X-H2s is the 26mp performance option.
Fujifilm X-S20
The X-S20 is the more budget-friendly and compact version of the X-H2/X-H2s. It’s like their little brother. It’s also more intended to bring in folks from Canikony brands than to sell to long-time Fujifilm users. Despite having the old sensor, it’s Fujifilm’s newest X-series model.
Fujifilm X-S10
The X-S10 is the predecessor to the X-S20. Even though the new iteration has been out for several months, Fujifilm hasn’t discontinued the X-S10. I’m not sure if it’s because they still have a lot of copies sitting around, or if it’s just selling so well that they’ll keep it around awhile longer. Fujifilm did something similar with the X-T3—continued to manufacture it well after the X-T4 was released—because it was still doing well for them. The X-S10 is Fujifilm’s cheapest offering, and currently the best value in my opinion.
That’s it! That’s the full X-series lineup currently. It looks a lot different than it used to—boy, have times changed!
Cameras that have been discontinued that still might see a successor are the X-T30 II, X-E4, and X-Pro3. My guess is that an X-Pro4 will be announced in late-spring or early-summer, and will be the first to follow the upcoming X100-series model. I’m not certain if we’ll get an X-T40 (maybe they’ll call it X-T30 III or X-T50), but it would make a lot of sense to offer it, as that line has always done well for Fujifilm, and a budget-friendly camera with the traditional tactile controls is curiously and sadly missing. If Fujifilm does eventually make an X-E5, if past releases are any indication, it will be sometime in late-2024 or even in 2025, I think, just before X-Trans VI; however, the X-E4 had a lot of demand and a long backorder list before being suddenly discontinued, so it would make a lot of sense to release an X-E5 before then. I’m not convinced that Fujifilm will offer both an X-T00 and X-E model simultaneously, and it’s possible that one of those two lines is gone for good. We’ll see.
My guess is that we’ll see three X-series cameras in 2024. The first will be the X100Z, then the X-Pro4, then either the X-T40 or X-E5 later in the year. The X100V successor is the only one that’s for certain, the rest is speculation.
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While this is certainly exciting news, I think it’s important to keep our expectations in check. There’s no X Summit to go along with this announcement, which means that it’s not a camera that Fujifilm deems as a significant model. Fujifilm typically makes a big fuss when they reveal a new camera, but they don’t always; however, those cameras tend to be low-end budget models. There wasn’t an X Summit back when the XF10 was announced, for example.
What, then, will this camera be? Nobody yet knows, but my guess is a low-end model, most likely a Bayer camera. I thought Fujifilm was done making these, but maybe they believe there’s a market after all?
The upcoming model might be an X-A8. The X-A series was a popular line—especially in Asian countries—for many years, but the X-A7 had disappointing sales numbers, and was abruptly discontinued not long after release. The X-A7 and X-T200 were basically competing against each other, and it might have been a case of Fujifilm offering two models that were too similar. Both lines had been axed, but maybe Fujifilm feels there’s enough demand that they can resurrect one; since the X-A line was smaller than the X-T000 series, I could see it qualifying as a “very small” model.
Another possibility is something that probably nobody is thinking of: pocket digicam zoom. Something like the XF1 and XQ2 would be intriguing, but it could also be more along the lines of the FinePix T400, since there has been renewed interest in those types of cameras. Perhaps it’s a successor to the XP140 waterproof camera? That’s actually the most likely option, as unexciting as it might be.
Of course it could be an XF20, a followup to the XF10. The XF10 had mediocre sales, but with the Ricoh GR III being almost as in-demand as the X100V, Fujifilm might possibly see an opportunity. Strike while the iron’s hot, as they say—and the iron for that type of camera is certainly hot right now. Even better would be an X80, the long-hoped-for successor to the X70. I think an X80 would get an X Summit, so I’m less hopeful for that, but you never know. A lot of people wish for that camera, so I will keep my fingers crossed.
Could “very small” be in reference to an X-E5? Probably not, unless they shrunk it a bunch. Also, they’d announce it at an X Summit, I’m certain. It could be an Instax Mini EVO 2, which would technically be a digital camera, and is quite tiny in the world of Instax. Don’t be surprised if it’s this. I’ll certainly be disappointed, as it wouldn’t fit my personal definition of “very small” or “digital camera.”
Most likely, the new camera will be a FinePix XP150 (or whatever they’ll call it). If so, it’s not something I have any interest in buying. I think an XF20 or X-A8 are small possibilities, but I would be shocked, since Fujifilm has seemingly moved beyond releasing those types of cameras. Even less likely are are an X40 or XQ3, since Fujifilm hasn’t made 2/3″ sensor models in a long time. An X80 would be most ideal, and a camera that a lot of people would celebrate—I would be at the front of the line to buy it—but I don’t think Fujifilm would announce it without fanfare, so I highly doubt that is it.
Since there’s not going to be much fanfare, it’s not going to be a camera that you’ll probably get excited for. Because we don’t know what it will be—only that it’s coming, whatever it is—our imaginations can run wild, and the possibilities, no matter how unlikely, give us some excitement. Just keep your expectations low, or else you’ll probably be disappointed.
Now that the X Summit is over and the GFX100 II has been officially announced, we have a little bit better idea of what exactly Fujifilm’s new film simulation is. First, the name is not Reala like was previously rumored, but Reala Ace. Not a huge difference, but different nonetheless.
Fujifilm has sometimes named certain film stocks differently in Japan than the rest of the world, and several film stocks were only made available in Japan. Fujicolor Reala Ace 100 was a color negative film sold only in Japan. Some speculated that it was the exact same thing as Fujicolor Superia Reala 100 (initially, Superia wasn’t in the emulsion name, but was added later) just sold under a slightly different name, while others said that Fujicolor Reala Ace 100 was a unique film similar to the Reala sold worldwide except fine-tuned for Japanese skin tones. For whatever reason, Fujifilm went with the name Reala Ace for their new film sim.
Prior to today’s announcement, I had speculated that “…the new film simulation will [not] be an accurate replication of Reala film, since Classic Negative is so close already; instead, I think Fujifilm is simply going to use the brand name for a film sim that has a neutral and natural rendering (true-to-life or real-like, yet leaning towards soft tonality and muted colors).” I also said, “I’m crossing my fingers that the Reala film simulation will be a tweak of Classic Negative that will more closely mimic Reala emulsions.”
I was half right and half wrong, but I’m quite happy to be half wrong. I was right that the film sim would lean towards soft tonality and have a true-to-life rendering. I was wrong that it wouldn’t look like Reala film or Classic Negative, because it does. You could call the new film sim Classic Negative v2, but Fujifilm named it Reala Ace.
Leaving the Water – Laguna Beach, CA – Fujifilm X-T5 – Fujicolor Reala 100 Recipe
How accurate is the Reala Ace film simulation to Reala film? It definitely has the right vibe, from the small number of samples I’ve found online. It isn’t all that dissimilar to my Fujicolor Reala 100 Film Simulation Recipe, either—in fact, I think just a few small adjustments to my Recipe brings the results closer to the new film simulation. Of course, I have no idea if those Reala Ace examples are unedited, and what parameter adjustments the photographer might have done, or if they’re all factory defaults.
Fujifilm has a graph demonstrating how the different film simulations fit on a tonality and saturation scale. It should be taken with a grain of salt. For example, there’s no way that Nostalgic Neg. is the second most vibrant film sim, because it’s not. PRO Neg. Hi has a little more saturation than PRO Neg. Std, yet they’re the same on the chart. Still, we can extrapolate that Reala Ace has softer tonality yet a tad higher vibrancy than Classic Negative.
Even though Reala Ace is essentially Classic Negative, I’m quite thrilled that this new film sim has an obvious analog aesthetic. Classic Negative is one of my favorite film simulations, and I’m sure Reala Ace will be, too, once I get a chance to use it someday in the future. My guess is that the upcoming Fujifilm X100Z (or whatever Fujifilm calls it… maybe they’ll name it X100Ace?) will be the first X-series camera to get Reala Ace. I won’t buy the GFX100 II (it’s way outside of my budget), so it might be awhile before I get to try it. From what I can tell, the new film sim will be found right below Classic Chrome and right above PRO Neg. Hi in the camera’s film simulation list.
Interestingly enough, there seems to be a lot of interest in this new film sim, but not necessarily by folks who will buy the GFX camera. The ones most excited seem to be those who anticipate that it will trickle to the X-series. Most of those who have reviewed the camera (who received a pre-production model from Fujifilm) barely mentioned it, and mainly as a passing thought. One did talk a little more about it (and right at the beginning), but otherwise the enthusiasm for Reala Ace seems to be much stronger from the X crowd than the GFX, despite it only found (for now) on GFX. This makes a lot of sense to me because most of those who shoot GFX cameras don’t use Film Simulation Recipes (yet there are some); however, many who have X-Trans cameras do use Recipes. Fujifilm should introduce new film sims on X-series models where they can better capitalize on that excitement, and not on GFX where it’s unimportant (generally speaking) to those buyers, essentially wasting the opportunity (hey, maybe Fujifilm should consult with me??!!).
I modified the Fujicolor Reala 100 Film Simulation Recipe on my Fujifilm X-T5, reprocessing in-camera some recent pictures on the SD Card, to more closely resemble the Reala Ace film simulation. You can find the Reala Recipe on this website (here) and on the Fuji X Weekly App. The modifications I made to the Fujicolor Reala 100 Recipe are: White Balance Shift set to 0 Red & +1 Blue (using Daylight WB… I also tried Auto White Balance with that same shift), Color Chrome FX Blue Strong, Color +1, Highlight -1.5, Sharpness 0, and Clarity -2. There are only a small number of examples of the new film sim, and it’s impossible to know if they’re 100% default Reala Ace or if they have been modified or edited in some way, but I think I’m in the ballpark with these settings. It’s pretty close. Below are some examples.
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
Faux Reala Ace on my X-T5
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Once the upcoming GFX100 II is announced tomorrow, seven of the last 10 Fujifilm models will have been PASM cameras. First was the X-S10 in fall 2020, then the GFX100S in early 2021, followed by the GFX 50S II in mid-2021, then the X-H2s in mid-2022, followed closely by the X-H2, then the X-S20 back in May, and now the GFX100 II. The three non-PASM cameras released during that time are the X-E4 (which has since been discontinued despite more demand than supply), the X-T30 II (which was mostly just a firmware update to the X-T30, and has also been discontinued), and the X-T5, which has been out for a little over nine months now.
PASM cameras have a shooting-mode dial on top for Program, Aperture-Priority, Shutter-Priority, and Manual modes—most cameras by other brands have this dial. Traditionally, most Fujifilm cameras don’t have a PASM dial because the retro tactile controls found on most Fujifilm models make it unnecessary. It used to be that only the low-end entry-level models had PASM, and the rest did not. Beginning with the X-S20, Fujifilm began placing PASM dials (in lieu of the traditional knobs) on cameras that weren’t entry-level. Now, the highest-end models all have PASM.
When Fujifilm began to do this, a lot of the long-time loyal customers sensed a philosophy shift within the brand. Others insisted that, by offering more options, Fujifilm could attract new users, which would only be good, and those who prefer non-PASM had nothing to be concerned about. Well, actions speak louder than words, and it is clear that the shift has happened, even if it hasn’t been publicly spoken by Fujifilm (although I do believe that they have hinted at it several times).
What does all this mean? What exactly is this shift? What’s Fujifilm’s new focus?
Canikony brands—Canon, Nikon, and Sony—are focusing less on APS-C and more on full-frame. They haven’t abandoned APS-C, but are clearly spending much more R&D time and money on their higher-end products. I believe that Fujifilm sees an opportunity to position themselves as the clear leader and king of APS-C. While Canikony brands are aiming their attention towards full-frame, Fujifilm is putting their attention towards higher-end APS-C, along with the GFX line.
A camera like the X-H2 can compete not just against the competition’s top APS-C models, but pretty well against their low-end full-frame and arguably even against mid-range full-frame models. A camera like the GFX100 II can compete well not only against other medium-format models, but also against high-end full-frame models. Fujifilm is clearly trying to gain market share by competing against the full-frame options from Canikony brands, both from below and above. In order to do this, Fujifilm clearly believes that they need to become more like those brands, instead of embracing what has made them successful in the past. In my opinion, Fujifilm should double-down on what is unique about their brand, and focus on better communicating why those unique characteristics are desirable. Instead, Fujifilm seems to be moving towards becoming a part of Canikony… Canikonyfilm?
I personally don’t care that GFX has gone fully PASM, as I’m not in that system. I have no skin in the game. I don’t think as many X-series photographers jumped into the GFX line as Fujifilm first thought would; the majority of those who have bought into the new system are first-time Fujifilm photographers—in other words, photographers largely coming from Canon, Nikon, and Sony. They’re used to PASM—many of them prefer it, actually—so it made sense for Fujifilm to make that change. Those hoping for a GFX 50R successor might be waiting a really long time.
I do care about X-series cameras, since I’m deeply invested into that system (more than most, I assume). Traditional tactile dial models have taken a backseat to PASM cameras. Yes, there’s the X-T5, but Fujifilm “cheapened” it just a little by not offering the battery grip like all the previous iterations of that series. The X100V replacement is supposed to be announced early next year, once the X100V is four-years-old. The X-Pro4 isn’t even visible on the horizon, despite that line being due for a successor. The X-T00 and X-E series are both in limbo, with their current versions being discontinued while the new ones are possibly far off, if they come at all (the X-T40 has been long anticipated—some people thought for sure it would come out sometime in 2022). If you want one of the two flagship models that offer the best-of-the-best, you’d better be happy with PASM. If you want IBIS but not PASM, the X-T5 is your only options (…for brand new, the X-T4 and X-H1 can be purchased used), while currently there are four PASM options with IBIS: X-S10, X-S20, X-H2, and X-H2s. Yes, the X-S10 hasn’t been discontinued, even though the two models released afterwards—one of which had a long backorder list—are no longer available.
A rumor has floated around for months that Fujifilm will announce a new X-series model sometime before the end of the year, probably in November. There’s been a lot of speculation that it will be an X-Pro4, since the X-Pro line is overdue for a new iteration, but there have been zero X-Pro leaks, so either Fujifilm is being historically tight-lipped about it, or it’s not coming until summer 2024 or sometime beyond. What, then, could this upcoming camera be? Whatever it is, it’s either inconsequential enough that it’s not worth leaking, or Fujifilm is keeping the lid on super tightly. My guess is the former. I think it will be an X-T30 III, which will be the same exact thing as the X-T30 II (which is basically the same thing as the X-T30), except with the X-Trans V processor (but still the X-Trans IV sensor), allowing for some autofocus and video spec improvements (plus Nostalgic Neg., and maybe Reala, but probably not), yet still keeping it under $1,000. Like the X-T30 II, it will probably just say “X-T30” on the body, skipping the roman numerals, because it’s basically the same camera.
Golden Light in Abandoned House – North Salt Lake, UT – Fujifilm X100V – Fujicolor Reala 100
2024 might be the year of the traditional dials. I suspect we’ll see an X100V and X-Pro4. It could be that the X-T0, X100, and X-Pro series are the last remaining without PASM. If, in fact, Fujifilm releases an X-T30 III in November, that will probably be the very last iteration of that series. If an X-E5 is ever made, it won’t likely be until 2025 sometime. I’ve heard that the X-T5 has been a smashing sales success, which I’m relieved about. I think if sales had sputtered, Fujifilm would have considered putting that series on the chopping block, too. So we’ll definitely get an X-T6 at some point. I don’t think Fujifilm will keep both the X-T00 and X-E lines, or, if they do, they won’t be available simultaneously. By the time we get to “20 years of X mount” there’s a strong possibility that only three lines remain with retro dials and styling.
Markets change. Goals change. Leadership changes. Vision changes. There are some (mostly those who own a PASM model) who will argue that Fujifilm had to pivot to survive. Maybe so. There are some (mostly those who have been in the system for less than three years) who say that no such pivot has happened, that all this is much ado about nothing. Perhaps. There are some (mostly those with PASM and who have been in the system only a short time) who will say I’m just too old and I complain too much, and that Fujifilm camera’s are now for a whole new generation of photographers with different wants and needs. That could be true, too. I’m just saying that I’ve noticed a shift, and I’m personally less excited and optimistic about Fujifilm’s direction. It’s the elephant in the room that I’ll be criticized for mentioning, but literally everyone who has been shooting with Fujifilm cameras for a long time notices.
The good news is that I already own the cameras that I need. As long as they’re operational, I don’t have a need for anything brand new. If Fujifilm releases something exciting, I’ll eagerly buy it, I’m sure. But if they never do, it’s not the end of the world. I can happily play with the toys I already have.
Interestingly, Nikon is supposedly announcing a retro-designed camera in about a week and a half. Maybe Nikon will position themselves as the next Fujifilm? I doubt it, but if they play their cards right and Fujifilm plays them wrong, it could happen. Either way, the more cameras with tactile controls the better. Unfortunately, the Nikon Zf will likely still have PASM, as Nikon won’t play their cards right. This is all, of course, my personal opinions. You might disagree with all of them, and that’s ok. I’m sure that most of us—and all of the regular readers of this website—can agree that Fujifilm cameras produce wonderful straight-out-of-camera JPEGs. Fujifilm has that right, no doubt about it! I just highly doubt that seven out of 10 Fujifilm photographers prefer PASM cameras, but maybe the user demographics have shifted by that much? I think it’s more of a reflection of who Fujifilm wants their customers to be rather than who their customers actually are, but in doing this they’ve created a self-fulfilling prophecy—if you build it, they will come. They have come and will continue to come, which is great. But I will remember when Fujifilm—back before they were a part of Canikonyfilm—made some exciting cameras that were much different and more beautiful than those from other brands—in fact, I’ll be reminded each time I open my camera case.
What’s interesting about this is that the lens was redesigned not long ago for the Fujifilm X100V, but the four prior versions—X100, X100S, X100T, and X100F—all shared the original lens. While Fujifilm improved the lens, it wasn’t a huge change. The main thing that Fujifilm addressed was corner sharpness when using a large aperture. At f/2, the old lens was a bit soft (something some people liked and others didn’t), but the new one on the X100V doesn’t have that issue. Beyond that, the update was rather insignificant.
The question is, why will the next X100-series model have a different lens than the X100V? There are a few main ideas that I think could explain it. One is that the X100Z (or whatever Fujifilm will call it) is likely to have the 40mp sensor found in the X-T5 and X-H2, and perhaps the current lens isn’t sharp enough to take full advantage of the resolution. Another idea is that, since the lens isn’t fully weather-sealed without a filter across the front, maybe Fujifilm has figured out how to fully seal it. A third possibility is that Fujifilm will include IBIS, and the lens needs to be adjusted slightly to accommodate. A final idea is that the lens redesign is to simply accommodate an improved leaf shutter. It could be a combination of those reasons or perhaps others not considered.
Gold Coast Blooms – Laguna Beach, CA – Fujifilm X100V – upcoming Recipe
There are also some wild ideas that are much less likely to be the case, but you never know. One is that Fujifilm will increase the maximum aperture to f/1.7 like the Leica Q3. Another is that Fujifilm will change the focal length to be more wide—perhaps 18mm (27mm-equivalent) or 20mm (30mm-equivalent)—or more telephoto—maybe 25mm (37.5mm-equivalent), 27mm (40.5mm-equivalent), 30mm (45mm-equivalent), or 33mm (50mm-equivalent). A third idea is that Fujifilm is working to make the next iteration more pocketable, and the lens will be slightly slimmer. The wildest idea might be that the X100Z will have a zoom lens instead of a prime (while some might like that, overall I think it would start a riot…). With how things have been going in Fuji-land, it could even be that the shutter dial and aperture ring will be removed in favor of a PASM dial. A final idea is that the redesign will remove the IR hotspot, and Fujifilm will offer a full-spectrum version. I don’t think any of these will be the case, but I’ve certainly been wrong before.
An interesting thought is that the X100V won’t actually be replaced, per se, especially since it is currently so popular, but that Fujifilm will simply introduce an alternative version with a different focal-length lens. In other words, Fujifilm could manufacture the X100V for another few years (and maybe introduce a firmware update to make it more fresh), and offer an 18mm or 20mm version that is otherwise identical. Sigma had [three or] four versions of their DP cameras, which were identical except for the focal-length of the lens: 14mm (21mm-equivalent), 19mm (28mm-equivalent), 30mm (45mm-equivalent), and 50mm (75mm-equivalent) options. Ricoh has two versions of the GR III: 18.3mm (27.5mm-equivalent) and 26mm (39mm-equivalent). Maybe Fujifilm could do something similar? Perhaps have two or three X100V options, each with a different focal-length lens? I highly doubt that Fujifilm will do this, but it would be intriguing if they did.
Time will tell what exactly the lens redesign is, but I don’t anticipate it being anything particularly revolutionary. I think it will be a mild refresh to what is already an excellent lens. Most likely it will be made a hair crisper so that it can fully resolve the 40mp sensor. At this point, though, anything is possible, so it’s fun to consider what it could be, no matter how unlikely.
Apparently, Nikon is about to announce a new retro-style full-frame camera called the Zf. The phrase “Fujifilm killer” has been floated around as if this camera will strike at the heart of Fujifilm’s market share. Let me give you a few reasons why this won’t be the case.
Before I begin, I want to applaud Nikon for creating a new retro-style camera. I believe the Zfc—their APS-C retro-looking model—has been a commercial success. I own one, although I almost never use it (the last time was on a trip to Sedona in May). Nikon hopes to build on the success of the Zfc with the upcoming Zf. Most camera companies don’t have the guts to create a beautifully designed body, so it’s great to see Nikon do it. I probably won’t buy a Zf personally (Nikon, if you want to send me one, I won’t say no!), but I’m sure it will be a very tempting camera for many.
Supposedly, the Zf will be a 24mp full-frame model with two memory card slots (one SD, one Micro-SD). It will be less plasticky than the Zfc, but it is unknown if it will be weather-sealed. Apparently, it will have IBIS and even pixel-shift. While I’m sure the Zf will generate plenty of excitement, it won’t be a “Fujifilm killer” for a few reasons.
First—and this is Nikon’s mistake—is there aren’t any Nikkor Z-mount lenses with aperture rings. I do believe that some of their lenses can be customized to make the manual-focus ring an (unmarked) aperture ring, but then you don’t have a manual focus ring. That’s not an ideal setup. Because the lenses don’t have aperture rings, Nikon will likely include a PASM dial or switch (like on the Zfc) to toggle on-and-off the knobs on the top plate, which is awkward and seemingly unnecessary. The best solution is to use a third-party lens that has an aperture ring and shoot in manual mode. Nikon should released a series of prime lenses with aperture rings along with the Zf (or, even better, back when they announced the Zfc), but I don’t think that will happen. This oversight means that you’ll have a really hard time replicating the Fujifilm shooting experience; if you want that, you’d better buy a Fujifilm camera instead.
Nikon Zfc + TTArtisan 35mm f/1.4 + Vintage Color Recipe – Sedona, AZ
Another important piece of the puzzle that Nikon lacks are JPEG Recipes. A lot of people buy Fujifilm cameras for Film Simulation Recipes, which can save you a lot of time and frustration while providing a more enjoyable experience. There are some Recipes for Nikon Z cameras (here, here, and here), but nothing like what’s available for Fujifilm. A community has even sprung up out of these Recipes, with photographers that are often extremely kind and welcoming. I don’t think there’s a better community in all of photography!
A number of people have said, “If only Fujifilm made a full-frame camera!” With Fuji, there’s either APS-C or medium-format, but not full-frame. At one time APS-C was for amateurs or hobbyists, while full-frame was for professionals and advanced enthusiasts, but that time has come and gone (yet the stigma doesn’t easily disappear, despite being outdated). Nowadays, there are tons of amazingly talented photographers who shoot with APS-C cameras.
The advantages that a 24mp full-frame sensor provides over Fujifilm’s 26mp or 40mp APS-C sensors are improved high-ISO performance and increased dynamic range, but it should be noted that Fujifilm’s cameras are quite excellent at high-ISO and dynamic range, so it only matters in extreme circumstances—and even then, only a little. People will mention depth-of-field (due to the crop factor), but that’s a bit overstated, as it depends on the lens focal-length and aperture—it’s possible to get a narrow depth-of-field on APS-C similar to full-frame, but not with identical focal-lengths and apertures.
This isn’t to say that APS-C is just as good or better than full-frame. There are some advantages and disadvantages to both sensor sizes, but overall those advantages and disadvantages aren’t huge. In my opinion, the advantages of APS-C (which are size, weight, and cost) outweigh the advantages of full-frame, but each has to determine what makes the most sense to their unique desires and needs. My only point is that full-frame isn’t massively better (if better at all) than APS-C, so just because Nikon offers a similarly-styled model with a full-frame sensor doesn’t mean that Fujifilm should be quaking in their boots.
A fun side-by-side experiment would be the Fujifilm X-T5 with the Fujinon 33mm f/1.4 and the Nikon Zf with the Nikkor 50mm f/1.8. The Fujinon lens is 2/3-stops brighter, while the Nikkor has about 1/3-stop less depth-of-field (f/1.4 on APS-C has a depth-of-filed more similar to f/2 on full-frame, everything else being equivalently equal). Both offer the same field-of-view. While the Zf is full-frame, on paper the X-T5 has several spec-sheet advantages. The X-T5 is smaller, lighter, and cheaper; however, since the Fujinon lens is more expensive, the cost of these two kits will be similar. The “winner” of this experiment would likely depend on the photographer (one might lean Fujifilm while another might lean Nikon), but I bet it would be a very close call.
The yet-to-be-announced Nikon Zf will certainly be an excellent camera, and I think it’s smart for Nikon to make it. I don’t believe it will have any significant impact on Fujifilm sales. In fact, if it does well enough, it could even boost Fujifilm’s sales (similarly to how the X100V’s success has caused a spike in Ricoh GR III sales). Most of those who buy the Zf will likely be those already in the Z system. There might be some disgruntled Sony or Canon shooters who are considering switching brands who could be attracted to Nikon by the Zf. There might even be some Fujifilm X-T3 owners who are peeved that Fujifilm left their camera on an island who take a long look at the Zf. Overall, though, I don’t think the Zf will be a “Fujifilm killer” because—while it might have some lovely retro styling similar to what Fujifilm has become known for—it doesn’t offer the same shooting experience, due to the lack of an aperture ring, the inclusion of a PASM switch or dial, and the small number of JPEG Recipes available for it (plus the community built around that). The Nikon Zf will certainly be a popular model, but so is the Fujifilm X-T5—they both can exist simultaneously, and not step on each other’s toes.
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Fujifilm will be announcing some new gear on September 12; Fujirumors is reporting that it will be GFX cameras and lenses, including a GFX100 successor (which, apparently, wasn’t the GFX100S), GF 55mm f1.7, GF 30mm f/5.6 tilt-shift, and GF 110mm f/5.6 tilt-shift. A rumor has floated for awhile now that two X-series cameras would be released in 2023. The first was the X-S20. What will the second be? And will it be announced in September?
We know that the X100V replacement won’t come until next year, so which one will be next? There’s been a lot of speculation that it could be the X-Pro4 because it’s long overdue; however, if it is, something would have likely already leaked about it, so I’m marking it as unlikely. How about an X80? Fujifilm absolutely should release this camera, but I think that ship has sailed in their minds, and it’s not even on the list of potential future models. X-A8 or X-T300? Those lines have been discontinued, so no. It’s much too soon for an X-H3 or X-T6 or X-S30. What does that leave? The X-E5 or X-T40 (which they might call X-T50). Let me give a few quick reasons why I think it will and won’t be each of those models.
It will be the X-E5 because the X-E4 was a hot commodity just before being surprisingly discontinued (presumably so that manufacturing efforts could be diverted to the X100V). It was backordered everywhere and even sometimes selling for more than MSRP. There’s still quite a demand for it, but so very little supply. It was strange that Fujifilm axed an in-demand model, but if they were preparing to release a successor, it makes a lot more sense.
It won’t be the X-E5 because Fujifilm will probably only offer one base-level camera going forward (due to shifting markets), and between the X-T00 and X-E lines, it’s more likely the X-E that’s not renewed. Besides that, historically, the X-E line comes at the very end of a sensor generation, not towards the beginning or middle.
Wearing Grandpa’s Hat – South Weber, UT – Fujifilm X-T30 – Kodacolor
It will be the X-T40 (or X-T50) because this line is long overdue for an update. The X-T30 was released over four years ago. The X-T30 II was an extremely minor upgrade, mostly just a firmware update that should have been given to the X-T30. Both the X-T30 and X-T30 II have been discontinued, so it makes sense that a new version is about to come out. Besides, the X-T00 line has been a good seller for Fujifilm, and the current lineup is in desperate need for a camera of its class.
It won’t be the X-T40 because the X-T30 II was released only two years ago. While it sold well, it wasn’t as in-demand or trendy as the X-E4. Aside from that, Fujifilm is clearly focusing more on higher-end models, and not entry-level.
What’s my opinion? I think, if an X-series camera is announced on September 12, it will be the X-T40. I don’t think the X-T40 will likely be a major upgrade, so including it on the same day as the GFX150 (or whatever the new GFX camera will be called) makes sense. Just as likely, no X-series models will be announced on September 12; perhaps the next camera will be the X-Pro4 in November (that’s just speculation, I have zero inside information).
The X-T40 will probably be the exact same thing as the X-T30 II, except with the X-Processor 5, which brings improved autofocus and video specs, along with the Nostalgic Neg. film simulation. I suspect that it will have the same X-Trans IV sensor and the same NP-W126S battery, and be 95% the same camera. I don’t think it will be revolutionary; however, it will be Fujifilm’s sub-$1,000 option, which I think is still important to offer. Don’t be surprised, if Fujifilm does decide to eventually release an X-E5, that the X-T00 and X-E lines aren’t available at the same time. In other words, they might manufacture the X-T40 for a year or two (depending on how it sells), and then discontinue it as they prepare to release the X-E5. Once that’s been on the market for a year or so, it’ll get discontinued in time for the next X-T00. I think Fujifilm sees these two models as competing against themselves to some degree. I wouldn’t be surprised at all if one of these two lines was simply (and quietly) discontinued.
In my opinion, I think Fujifilm has been secretly working on the X-Pro4, and I wouldn’t be shocked if it was released in November (like the X-T5 was last year). I think it would make a ton of sense. They’ll probably readdressed the rear screen somehow. I do believe it will have the 40mp sensor, and don’t be surprised if it is the first X-series camera with the XPan aspect ratio as an option. This would be a smart move, I think, and it would fall within Fujifilm’s shift towards focusing more on higher-end cameras and less on lower-end.
What do you think? Will an X-series camera be announced on September 12? Which model will it be? What do you hope for? Let me know in the comments!
All the World’s a Summer Day – Buckeye, AZ – Fujifilm X-T5 – 1976 Kodak
The 1976 Kodak Film Simulation Recipe began as an attempt to recreate the aesthetic of legendary photographer Joel Meyerowitz, an American New Color photographer first known for serendipitous street photos of New York City. Meyerowitz has had one of the most prolific careers of any photographer, and he’s still active today at 85 years old! His look has been one of the most requested to replicate on Fujifilm cameras, so I eagerly delved into what exactly that is and how to mimic it.
One of the first roadblocks I encountered is that Joel Meyerowitz doesn’t have one unique style. His aesthetics vary significantly through the years. That shouldn’t be surprising because he’s on his seventh decade of photography. It’s well known that Meyerowitz used a lot of Kodachrome—in fact, he shot with all three eras of the film. In his early days it was the original ISO 10 Kodachrome, but very quickly that was replaced by Kodachome II and X; a significant chunk of his iconic street photography was captured during this time. Then Kodachrome 25 and 64 came along. All of those emulsions, while very similar, had their unique characteristics. I have a number of Film Simulation Recipes that can produce a Meyerowitz look because they replicate a film that he frequently used, including Vintage Kodachrome, Kodachrome 1, Kodachrome II (here, too), Kodachrome 25 (here, too), and Kodachrome 64 (here and here, too).
While Meyerowitz was known for Kodachrome, many of his most famous photographs were not captured on that film. He used Ektachrome sometimes for his 35mm work, and he used it extensively for his 8×10 large format photography. There have been over 40 different emulsions that carried the Ektachrome brand name, so it’s hard to know which specific ones he used. Some Ektachrome Film Simulation Recipes are Old Ektachrome, Kodak Ektachrome 100SW, Kodak Ektachrome E100VS, Ektachrome E100GX, Ektachrome, Ektachrome 320T, and Thommy’s Ektachrome. Some of these can probably be used to replicate a Meyerowitz look, too.
Closed Red Umbrella – Goodyear, AZ – Fujifilm X-T5 – 1976 Kodak
He didn’t just shoot with Kodachrome and Ektachrome, but also Anscochrome sometimes. He might have used other emulsions, too, it’s not real clear. One thing is for sure: whichever film he used, the emulsion wasn’t the finished picture, the print was (or the replication of the print in a book). Today, film is often scanned, and that’s how we see the photos captured with it, but for much of Meyerowitz’s career, the print (and not the scan) was what we saw. The printing process—the chemicals, the paper, and a host of other factors—could significantly affect the end result. That process changed and evolved over the decades. All of this is to say that no one Film Simulation Recipe will ever be able to replicate all of Joel’s various aesthetics. Probably not even ten Recipes. Aside from the ones already mentioned, 1970’s Summer and especially Summer of 1960 are a couple that could potentially produce a Meyerowitz look.
I studied about fifty of Joel’s photographs, mostly from the 1970’s. Some of them were urban street pictures, some were suburban or small-town images, and others were coastal photos. I looked for commonalities between the various pictures. I paid close attention to the lighting. I focused in on about two dozen that seemed similar enough, and tried to replicate the look with my Fujifilm X-T5. This 1976 Kodak Film Simulation Recipe was my sixth iteration. It’s not perfect, because, even within those 20+ similar Meyerowitz photographs, there are still some subtle differences. Aside from that, Fujifilm’s options, which are much more robust than they used to be, are still limited, and you can only do so much. Still, sometimes the resemblance between some of Joel’s pictures and the images captured with this Recipe are remarkable!
This Film Simulation Recipe got its name because the majority of the pictures that it is based on were captured in 1976. Some were 35mm and likely Kodachrome 25 and Kodachrome 64, but could also be Ektachrome-X and/or Ektachrome Pro 64, or even Anscochrome 64. Some were large format and likely Ektachrome Pro 64, Ektachrome 6118 Tungsten, and/or Ektachrome 160 Daylight, or even possibly Aschochrome 32. 1976 was a pivotal and transitional year for Joel Meyerowitz, as he began to explore landscapes and small-town life, particularly along the Massachusetts coast. He also began shooting with a large format Deardorff view camera. Since this was such an important year in Meyerowitz’s photographic journey, since many of the pictures that this Recipe was modeled after were captured in 1976, and because the vast majority of his photos were shot on Kodak film, I call this Recipe 1976 Kodak.
Two Birds – Tempe, AZ – Fujifilm X-T5 – 1976 Kodak
The 1976 Kodak Film Simulation Recipe is quite versatile, and works well in many lighting situations and for many genres of photography. You might find it to be slightly overly warm in artificial light, but otherwise use it anytime. It’s compatible with Fujifilm X-Trans V cameras, which (as of this writing) are the X-T5, X-H2, X-H2s, and X-S20. Those with newer GFX cameras can use it, too, although it will likely render slightly different (use it anyway!). Try this Recipe with a vintage lens to further replicate a retro aesthetic.
Film Simulation: Nostalgic Neg. Grain Effect: Strong, Small Color Chrome Effect: Strong Color Chrome FX Blue: Off White Balance: Auto, -2 Red & -4 Blue Dynamic Range: DR200 Highlight: +1.5 Shadow: +3 Color: +4 Sharpness: -2 High ISO NR: -4 Clarity: -3 ISO: Auto, up to ISO 6400 Exposure Compensation: +1/3 to +1 (typically)
Example photographs, all camera-made JPEGs using this 1976 Kodak Film Simulation Recipe on my Fujifilm X-T5:
Country Truck – Buckeye, AZ – Fujifilm X-T5
Truck being Photographed – Buckeye, AZ – Fujifilm X-T5
Tonka Wall – Buckeye, AZ – Fujifilm X-T5
Nissan Nature – Buckeye, AZ – Fujifilm X-T5
Pro4X – Buckeye, AZ – Fujifilm X-T5
Empty Campus – Avondale, AZ – Fujifilm X-T5
Street Glimpse – Buckeye, AZ – Fujifilm X-T5
Leaf & Treats – Buckeye, AZ – Fujifilm X-T5
Evening Reflected in Glass – Buckeye, AZ – Fujifilm X-T5
Dead Decorative Flowers – Buckeye, AZ – Fujifilm X-T5
Old Tricycle – Buckeye, AZ – Fujifilm X-T5
Two Red Chairs – Buckeye, AZ – Fujifilm X-T5
Locked Bike – Buckeye, AZ – Fujifilm X-T5
Circles of Life – Buckeye, AZ – Fujifilm X-T5
Fountain Not Flowing – Buckeye, AZ – Fujifilm X-T5
Orange Pot – Buckeye, AZ – Fujifilm X-T5
Mineral Discoloring – Buckeye, AZ – Fujifilm X-T5
Covered Promenade – Avondale, AZ – Fujifilm X-T5
Curious Closed Curtain – Buckeye, AZ – Fujifilm X-T5
Office Abstract – Buckeye, AZ – Fujifilm X-T5
Plastic Green – Buckeye, AZ – Fujifilm X-T5
Joshua Waiting in a Blue Chair – Avondale, AZ – Fujifilm X-T5
Photography is Life – Avondale, AZ – Fujifilm X-T5
Friendly Neighborhood Spiderman – Buckeye, AZ – Fujifilm X-T5
Guitar Practice – Buckeye, AZ – Fujifilm X-T5
Happy – Buckeye, AZ – Fujifilm X-T5
Green Leaves Hiding Behind Gate – Buckeye, AZ – Fujifilm X-T5
Park Bench – Buckeye, AZ – Fujifilm X-T5
Rainbow & Trumpets – Buckeye, AZ – Fujifilm X-T5
Ceramic Tile Roof – Buckeye, AZ – Fujifilm X-T5
Suburban Home – Buckeye, AZ – Fujifilm X-T5
Date Palm – Buckeye, AZ – Fujifilm X-T5
Bougainvillea Garden – Buckeye, AZ – Fujifilm X-T5
Distant Thunderstorm Building – Buckeye, AZ – Fujifilm X-T5
Uptown Snake – Sedona, AZ – Fujifilm X-T5
Red Bell – Sedona, AZ – Fujifilm X-T5
Green Soccer Field – Buckeye, AZ – Fujifilm X-T5
Scootering – Buckeye, AZ – Fujifilm X-T5
Rooftop at Dusk – Buckeye, AZ – Fujifilm X-T5
Distant Sunset – Buckeye, AZ – Fujifilm X-T5
Pastel Sunset over Ball Field – Buckeye, AZ – Fujifilm X-T5
Foul Pole & Full Moon – Buckeye, AZ – Fujifilm X-T5
Saguaro at Sundown – Buckeye, AZ – Fujifilm X-T5
Dramatic Sunset behind Saguaro – Buckeye, AZ – Fujifilm X-T5
Purple Sky – Buckeye, AZ – Fujifilm X-T5
Sunset over School – Buckeye, AZ – Fujifilm X-T5
Sunset Lit Cloud – Buckeye, AZ – Fujifilm X-T5
Fast Scooter at Night – Buckeye, AZ – Fujifilm X-T5
Basketball Moon – Buckeye, AZ – Fujifilm X-T5
Moon Through the Hoop – Buckeye, AZ – Fujifilm X-T5
Moonshot – Buckeye, AZ – Fujifilm X-T5
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